Digital Cheesecake

AI search is changing how customers discover brands but maybe not in the way most people think...In this live bonus episode of Digital Cheesecake, we sit down with Garret Cunningham, VP of Global CX at Columbus, to discuss the rise of LLM-driven product discovery, “zero-click” shopping journeys, and what brands need to do to stay visible as customer behaviour evolves.From ChatGPT recommendations to AI-powered buying decisions, this episode explores how ecommerce brands can adapt without losing sight of the fundamentals.We cover:Why LLM traffic numbers can be misleadingThe rise of the “zero-click economy”How customers are using AI for product discoveryWhy discoverability now happens before the clickThe importance of reviews, authority and brand trustHow AI evaluates ecommerce brandsWhy metadata and structured content matter againThe relationship between customer experience and AI visibilityWhat brands should be testing right nowIf you work in ecommerce, SEO, paid search, retail or digital growth, this is a conversation worth listening to.How AI is quietly changing ecommerce discovery 👀Find out more about Columbus Global here: https://www.columbusglobal.com/#AI #SEO #AISearch #ConsumerBehaviour #CustomerJourney #LLM #LargeLanguageModel #Chatbots #CRM #Customerexperience

In this episode, we turn the mics on Jack and Sarah, the founders behind Blu Digital. We skip the small talk and dive straight into the operational frameworks and strategic pivots that have allowed Blu to thrive for 15 years.If you are interested in the reality of career growth at the executive level, this conversation is a blueprint for long-term business building.In this episode:• Dividing the founder role: Strategy vs. Operations.• How to stay objective when the stakes are personal.• The evolution of the digital talent market from 2010 to 2026.• Lessons in scaling: When to hire, when to pivot, and when to hold.Timestamps:00:00 Intro – The origin of Blu Digital06:15 Splitting Founder roles for scale13:40 Navigating high-level strategic disagreements22:10 15 years of digital market evolution30:50 The reality of building a "legacy" brand38:00 Advice for long-term co-founders

Most ecommerce businesses think they’re ready to scale...In this BONUS episode from our Live Podcast Event:'Preparing For a New Wave of Ecommerce Growth'Steve Webster, Former Ecommerce Director from Barbour, unpacks how growth often exposes the operational cracks already sitting underneath the business.We discuss why so many businesses obsess over ROAS and top-line performance while ignoring the boring “unsexy stuff” that actually sustains long-term growth.Steve also shares lessons from working with heritage retail brands like Barbour, including how operational discipline, customer service intelligence and leadership alignment can completely reshape scalability.If you're in Ecommerce and want to scale sustainably, this one's worth your time!#ecommerce #growth #podcast #marketingpodcast

In this BONUS audio-only episode from our Live Podcast event, Ellie sits down with industry experts to unpack how ecommerce brands should really be approaching performance marketing in 2026. Topics include: This episode covers: → AI in ecommerce → Performance marketing strategy → Creative testing → LLMs & AI search → Attribution & GA4 → Paid social & paid search → CAC, LTV & ROAS → Content-led growthUse these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7

What does it actually take to build a marketplace from scratch?In this episode, we’re joined by Harriet Noy, Founder of Hazaar, a student marketplace connecting brands with Gen Z audiences to sell excess stock through exclusive drops.From early-stage struggles with supply to a full pivot into a B2B model, Harriet shares how staying scrappy and not perfect helped unlock growth.We cover:The pivot that changed everythingScrappy marketing tactics that actually workedHow to onboard brands without heavy integrationsBuilding a team the right wayWhy too much advice can slow you downTimestamps:00:00 – Intro02:10 – The idea behind Hazaar06:45 – Early challenges & proving the model12:30 – The pivot to B2B18:20 – Scrappy marketing tactics25:10 – Working with brands & onboarding31:40 – Hiring & building a team38:00 – Mentorship & decision-making44:20 – Lessons & what they’d do differently

Everyone sees the household names. But how do you stay at the top?In this episode of Digital Cheesecake, we sit down with Helen Cutmore (Bacardi, ex-M&S) to unpack the real world of global Marketing Leadership.From retail giants to spirits powerhouses, Helen shares the strategic moves that turn a product into a cultural icon. We cover:• The "secret sauce" global brands have that startups miss• Why performance marketing is quietly overshadowing brand building• What separates a good marketer from a great one in 2026• Key focus areas for marketing leaders this yearTimestamps:00:00 Intro02:15 Realising the brand marketing niche07:40 What turns a product into a brand people love?13:10 The "Global Brand" advantage startups ignore21:20 Brand vs. Performance: The ultimate debate29:45 Good vs. Great: The skill that changes everything36:20 Advice for future CMOs🎧 Listen on Spotify: [link]🍏 Apple Podcasts: [link]

Most people see the brand now. But how did it actually start?In this episode, we sit down with Molly Goddard from Desmond & Dempsey to unpack the real journey behind building a luxury loungewear brand.From failing uni to launching a business, Molly shares what those early months actually looked like and how they turned uncertainty into momentum.We cover:• The reality of starting from scratch• When the brand started to click• Building a distinctive brand world around slow living• The move from online to in-store• Lessons learned the hard way• What’s next for the brandTimestamps:00:00 Intro02:15 The origin story08:40 Early struggles15:10 First big breakthrough22:30 Building the brand world30:45 Hiring & team growth38:20 Lessons learned45:00 Future opportunities#MarketingPodcast #BrandBuilding #D2C #FounderStory #Ecommerce

What does it take to go from CMO to founder?In this episode, Andrew Higgins shares the journey behind building Parsnipp — from the initial idea through to launching in one of the most exciting areas of marketing today.We explore how AI search is evolving, what it means for brands, and why this shift presents a huge opportunity for marketers willing to adapt early.Learn more about Parsnipp here: https://parsnipp.com/In this episode:The journey from CMO to founderThe story behind Parsnipp (and its name)What GEO is and why it mattersHow AI search is changing marketingThe evolution of SEOLessons from building in a new spaceWhat marketers should focus on in 2026🎧 Listen now:Youtube:Apple:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7#founder #cmo #marketingpodcast #marketing #AISearch #AI #GEO #SEO

Most businesses don’t have a marketing problem. They have an agency selection problem. We’ve seen it too many times: brands overpaying, underwhelmed when they can't align, and stuck in partnerships that never deliver. In this episode, we unpack what actually makes a great agency relationship work:• Transparency in pricing and expectations (Jack) • Strong communication and knowing when to go in-house (Ellie) • Culture, case studies, and team health (Sarah) We also flip the lens, what agencies themselves need to fix if they want to survive in 2026. Because the best results don’t come from hiring the biggest name… they come from hiring the right fit. 🎧 Listen here: #marketingleadership #digitalmarketing #agencygrowth #marketingstrategy #careerdevelopment

Burnout nearly ended Mike Mudie’s corporate career but it also sparked a completely new path. In this episode of Digital Cheesecake, we talk about how stepping away from corporate life led Mike to launch Authentic Brew and rethink how work, energy and wellbeing should fit together. Timestamps: 00:00 – Introduction 02:15 – Early signs of burnout 06:40 – The moment everything changed 11:20 – Life after corporate marketing 16:05 – Starting Authentic Brew 21:30 – Managing energy as a founder 25:10 – Advice for marketers in high-pressure roles Follow Digital Cheesecake for more conversations with marketing leaders and founders.Use these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7

In this episode of Digital Cheesecake, we’re joined by Wizz Selvey, founder of Valerie, to talk about navigating perimenopause while leading, building, and performing in demanding marketing careers.A hot topic as we come down from International Women's Day.Women are often expected to manage symptoms quietly while continuing to perform at the same level professionally but Wizz is challenging that silence.We explore the stigma surrounding menopause at work, what conversations are still missing, and how leadership evolves when your health and priorities shift.Topics covered in this episode include:• The moment Wizz decided to start Valerie• Why menopause is still rarely discussed in the workplace• Performing at work while managing symptoms• What people don’t talk about enough with perimenopause• Building a brand in the women’s health space• How leadership evolves over timeIf you’re interested in marketing leadership, career longevity, and the realities women face in the workplace, this is an important conversation.#menopause #womenshealth #IWD #IWD2026 #internationalwomensday #perimenopause

Ellie is weeks away from giving birthm and simultaneously trying to hand over her entire business.In this weeks episode of Digital Cheesecake, we talk a topic close to our hearts, a raw and honest episode from Ellie on preparing for maternity as a marketing director.We discuss:-Handing your business over-Finding that unicorn hire-Maternity Leave Guiltand much moreIs there ever a “right” time to have a baby as a founder?Or do you just jump and adapt?🎧 Stream this episode now on:YouTube: https://youtu.be/qrAJCYdC7AoApple: https://podcasts.apple.com/us/podcast/digital-cheesecake-marketing-and-growth-podcast/id1780522616

Every Founder comes to this decision...In this weeks episode of Digital Cheesecake, we talk:When should you bootstrap and when does investment actually make sense? The real trade-offs between funding and freedom. “If you’re going to invest that money, just don’t expect to see it"🎧Stream this episode now on:

What’s actually happening in marketing right now?In this episode of Digital Cheesecake, Sarah, Ellie & Jack break down the real trends shaping 2026:Budgets are shrinking.Digital costs are rising.And AI is integrated into almost every platform.#marketing #marketingtrends #marketingideas #marketing #digitalmarketing

In this episode of Digital Cheesecake, we unpack the reality of marketing recruitment in 2026. From the return of senior roles (with a twist), to salary compression, longer hiring cycles, and the growing demand for hands-on leaders, this conversation is a must-watch for marketers and founders alike. We cover: Why £150k+ roles are still rare Mid-level roles becoming hyper-competitiveWhy CMOs are already job-hunting The rise of FTCs and contract work Global hiring trends (UK vs US vs APAC)Why grit and adaptability now matter more than titles ⏱️ 🎧Stream this episode now:YouTube: https://youtu.be/t9KHHw3bvRkSpotify: https://podcasts.apple.com/us/podcast/digital-cheesecake-marketing-and-growth-podcast/id1780522616#marketingpodcast #marketingjobs #marketingcareers #gettingajob #hiring #careers #levelup

The move from Marketing Director to Founder is becoming more common but the reasons behind it aren’t always obvious.In this episode, we break down the reality of leaving a senior marketing role to start your own business, including:Why some marketers feel pushed rather than pulledThe difference between freedom and full ownershipWhat the first year actually looks likeHow to know if starting a business is right for youThis isn’t a motivational episode , it’s an honest look at the trade-offs senior marketers need to consider before making the jump.;🎙️Stream episode now on our other platforms:Use these tools!:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7

What does it take to drive growth as a CMO in fashion?John Sadeghipoor, former CMO of Lulu Guinness, joins Digital Cheesecake to share real-world lessons from senior marketing leadership roles across fashion, beauty and consumer brands.🔥 In this episode, we cover:• The strategies that actually scale fashion brands• How to build and structure high-performing marketing teams• In-house vs agency models, what works and when• Leadership roadblocks CMOs face• What’s next for content, creative and AIFiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7

What does it take to lead marketing for a global brand operating across 70+ markets?In this episode of Digital Cheesecake, Nikos Bartzoulianos, Group CMO at Electrolux (2024-2025) , joins the team to share lessons from senior leadership roles.🔥 In this episode, we cover:• Scaling brands across global markets• Turning functional brands into lifestyle brands• Leadership challenges at enterprise scale• Preparing for the CMO role ...what really mattersFiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7

What really prepares you for the CMO role....beyond the title?We're back and with one of your favourites...In Part 2 of How To Become a CMO, Jack, Ellie & Sarah break down the career paths, skills and leadership mindset required to step into senior marketing leadership with confidence.🔥 In this episode, we cover:• When to stay vs move roles to become CMO-ready• How portfolio experience impacts senior progression• Education vs real-world experience• Why financial fluency is non-negotiable• Leadership habits that sustain long-term growth🎧Stream this episode now on:YouTube:Apple:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7

This week we sat down with Ntola Obazee and explored how to scale heritage brands globally, modernise marketing strategies without losing brand identity, and deliver top-notch customer experiences. 🎧Stream now:Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616YouTube: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7

In this episode of Digital Cheesecake, we sit down with Alex Haberlin, Co-Founder of No Normal, the brand behind “coffee in a tube.” We unpack how the idea started, how they tested real demand, what scaling actually looked like behind the scenes, and the toughest challenges along the way.#startup #businessstartup #career #jobhacks #startingabsuiness #nonormalcoffeeUse these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7

In this episode from our Live Event, we sat down with Karl Wederell from R.M Williams as he unpacks scaling a heritage brand without losing the soul.A great listen for anyone in Retail✨Stream this episode now:Apple:

Luxury Growth Meets Retention StrategyIn this live event, Doris Child and Hannah Spicer break down how luxury brands can grow fast without losing their premium edge and how to keep customers coming back for more.Key Topics:Growing luxury brands without feeling “too available”Balancing heritage with modernityBuilding long-term value beyond one-off campaignsPersonalisation vs automation , what’s working in 2025The future of CRM and retention in fashionUse these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7#marketing #marketingpodcast #digitalmarketing #luxury #luxurybrands #CEO #CMO #CRM

Creating smarter content that delivers results, without overspending. In this episode, Jack, Sarah, and Ellie unpack:• The smartest ways to budget creative content• How to balance risk, creativity, and ROI• When to outsource vs go in-houseFor marketers, founders, and anyone tired of overspendingUse these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7

Our first Live Event Episode is here..Rob Worthington Ex Anthropologie & Garret Cunningham with Columbus, build your Black Friday Toolkit, live on air.It’s time to rethink the biggest sales moment of the year. Garrett Cunningham & Rob Worthington break down how to make Black Friday profitable without leaning on endless discounts.🎧Stream this episode exclusively on Spotify & AppleUse these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7#DigitalCheesecake #Marketingpodcast

Matt Hunt shares his journey from Dragons’ Den to a 7-figure global business.Learn how he scaled multiple brands, sparked a rebrand, and built teams that thrive internationally. Listen now:Spotify:Apple:YouTube:Use these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7#MarketingPodcast #DigitalMarketing #GrowthMarketing #Entrepreneurship #ProteinBalls #DigitalCheesecake

Jeremy and Gary share the journey of creating The Diamond Store and scaling it to £5M.Learn about powerful marketing strategies, industry shifts, and much more! 🎧Listen now:Spotify:YouTube:Apple:Use these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7

Candidates keep getting rejected, but it’s not always for the reasons you think. In this episode, Jack, Sarah & Ellie uncover the hidden factors behind job rejection and the simple mindset shifts that make hiring managers say yes. Topics covered:• Most common rejection reasons• Experience vs. confidence• Overqualification & culture fit• The power of personal branding🎧 Listen now:YouTube: https://youtu.be/CuLWprx_zgU Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616 Use these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7#marketingpodcast #digitalcheesecake #howtogetajob #interviewhacks #jobinterview #jobsearch #recruitment

What’s really working in marketing heading into 2026? In this episode, Jack, Sarah and Ellie break down the campaigns, hacks and plays driving results right now and what’s not worth your time. 🎧 Listen now: YouTube: https://youtu.be/B-OjSOgdOmMApple: https://shorturl.at/wIJ0USubscribe so you don't miss a crumb!Digital Cheesecake is powered by Blu Digital and Kinsman & Co#marketinghacks #marketing #marketingpodcast #digitalcheesecake #marketingbudget #marketingconversionsUse these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7

In this episode, Jack , Ellie and Sarah dive into the never-ending debate of...Is AI replacing marketers or making them stronger?Straight from the Marketing AND Recruitment CEO'S.. You won't want to skip this one.🎧Stream now:YouTube: https://youtu.be/NzL4si4Z7L0Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616Use these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7#marketing #podcast #marketingpodcast #AIAgents #digitalmarketing #AItools

Ellie, Sarah & Jack reveal what really drives TikTok conversions.They cover misconceptions, algorithm vs paid ads, strategy hacks, and the future of paid media.🎧Listen now:Spotify:Apple:YouTube:Use these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7#MarketingPodcast #DigitalMarketing #MarketingStrategy #tiktok #ContentStrategy #CareerGrowth #digitalcheesecake

From AI-led campaigns to TikTok-first strategies, Jack, Sarah & Ellie debate the hottest marketing trends of 2025 and whether they’re worth the hype 🎧 Listen now:YouTube: https://www.youtube.com/@DigitalCheesecakeApple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616🍰Follow us so you don't miss a crumb#digitalcheesecake #marketingpodcast #marketingtrends #marketingexperts #ai

Learn how Tessa, founder of All Dressed Up, scaled the UK’s first natural dressing brand into major retailers with no marketing budget.Use these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7

On this bonus episode, Jack & Ellie decode CAC, CPA, and ROAS, the three metrics every marketer needs to master.🎧 Listen now: Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616Use these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7

The career questions you’ve been dying to ask ,Answered by a Recruitment CEO who’s seen it all. From cover letters to culture fit, no topic is off-limits.🎧Listen now on:YouTube: https://www.youtube.com/@DigitalCheesecakeApple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616Use these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7

Don’t waste your ad budget!Ellie and Jack explain the latest paid media strategies for luxury and e-commerce brands: merging organic with paid,In this bonus episode they covered:-PPC vs paid social budgets -TikTok testing -Pinterest campaigns,-Reddit, Performance Max,-UGC content creation, and -Scaling campaigns efficiently.Use these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7

Want recruiters chasing you instead of the other way around? Jack & Sarah break down the do’s and don’ts that get you noticed, fast. Secure your dream Marketing RoleUse these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7

How did Zara turn her passion as a private chef into Ooji, now on major retail shelves? All with zero marketing budget and starting from the ground up. We talk manufacturing, confidence, and breaking into the industry.Find us on:Youtube: https://www.youtube.com/@DigitalCheesecakeApple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616Use these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7

From 7 figures in 18 months…to telling 500 investors it was over.Kris from Liquidation Store shares his journey from rapid scaling to closing doors and what resilience really looks like.Our hosts dig into burnout, investor conversations, marketing budgets and coming back from failure.Find us on:YouTube: https://youtu.be/bm2DHzrEUx8Use these Marketing tools to improve efficiency:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7

CVs. High pressure. Fast decisions.In this episode, Jack, Ellie & Sarah talk hiring from the inside:​ What’s changed in 2025​ The red flags they see constantly​ How to make your CV stand out​ How to network properly in this marketListen now:YouTube: https://youtu.be/G77RsO3qUQgApple: https://podcasts.apple.com/us/podcast/can-you-get-hired-in-2-months-marketing-podcast/id1780522616?i=1000721624144

How do you market a challenger brand in FMCG without budget?Fliss, founder of Wild Thingz, shares how she built a healthier sweets brand for kids, landed in major retail and built a team of marketing mums who move fast.🔥 You’ll learn:​ How she got listed on Ocado​ Why being a lean team is their superpower​ The mindset shift that made retail workGet 10% off your next order with WildThingz using code : DIGICHEESE10 at Amazon checkout today!

She’s led marketing teams in one of the toughest industries. Finance.Geneva shares what it takes to thrive as a female CMO in finance. From imposter syndrome to stress culture, inclusion to AI, this episode covers it all.🔥 You’ll learn:• The marketing myth she wants to kill• What it’s like being the only woman in the room• Her take on success, burnout and boundaries• Redesigning work for real life🎧 Listen:Spotify: https://shorturl.at/sQLSiApple: https://shorturl.at/kVPv

What does it take to go from full-time job to six-figure founder?Clara Latham shares how she built a gut health brand, broke into retail and why this category is only just getting started.EXCLUSIVE PROMO CODE:Get 30% off your first order with DeeplyFoods using code CHEESECAKE30 today! Exclusively for Digital Cheesecake listeners!🎧 Listen:Spotify: https://shorturl.at/sQLSiApple: https://shorturl.at/kVPv

Lauren shares the 4 key levers brands use to grow fast—from ELF’s global breakout to building brand fans for life. 🔍 What you’ll learn: – The 4 pillars of scalable brand marketing – How to build loyalty through community – Why consistency beats trends

Most beauty brands lose sales because their PDPs aren’t built to convert. Garrett breaks down the simple changes that drive real growth. 🔍 What you’ll learn: – Where traffic drops (and why) – What to change on your PDPs – How to test smarter, even on a budget 🕒 Timestamps: 00:00 Intro 03:10 Beauty buyer behavior 06:45 Ingredient clarity 10:50 Bounce/drop-off 14:20 Content that converts 18:30 Smart AI use 22:00 Server vs. client testing 26:40 Top test wins

Ashley has seen it all, 15 years brand-side and now helping businesses scale through strategic clarity, smart data, and customer-led growth. In this episode, you’ll learn: 🔍 Why many brands plateau after viral success 📊 The right way to capture and use customer data 🧩 How to balance performance and brand to build for the long term 🕒 Timestamps: 00:00 Intro 03:15 What “scaling” actually means today 06:50 The death of short-termism 12:10 Using first-party data meaningfully 18:40 Building retention through community 23:00 Hiring: full-time vs. fractional teams

Not every marketer is right for every team and vice versa.Jack, Ellie & Sarah talk about what to look for (and avoid) when hiring marketers in fast-moving environments.📌 You’ll learn:– Red flags in interviews and onboarding– What makes a great marketing hire in a scaling team– How to align hiring with company culture🕒 Timestamps:00:00 Intro03:30 Interview signals06:10 Team fit & founder dynamics11:00 Career advice for marketers

Marketing shouldn’t be a cost, but it's seen that way by many.Jeremy Laight is a fractional CMO who helps companies find the inefficiencies others miss.📌 What you’ll learn:– Where marketing spend goes wrong– How to cut waste and still scale– How to position marketing as an investment🕒 Timestamps:00:00 Jeremy’s background03:10 Common budget mistakes06:30 Quick wins vs. long-term gains11:00 Redefining value in marketing

James Coughlan knows that the stakes are high when marketing in a private equity environment.As CMO of Astrak, he shares lessons from navigating brand strategy, commercial pressure, and leadership accountability, all at once.📌 What you’ll learn:– The mindset that helps CMOs stay relevant– What founders expect in PE environments– Career advice James would give — and take back🕒 Timestamps:00:00 Career story03:45 Commercial leadership06:20 Personal development & missteps10:50 Brand building in high-stakes environments

Dirtea didn’t just grow, it educated, impacted and scaled with precision.Jessica Salmanpour, now CEO, shares the story of how Dirtea became the UK’s No.1 mushroom tea brand. She unpacks the critical decisions that shaped their growth — from rethinking team structure to anchoring brand around education and customer outcomes.📌 You’ll learn:– Why early team structures don’t scale– How to turn wellness education into brand power– How Jessica balanced operations, marketing, and growth as CEO🕒 Timestamps:00:00 - 01:50 Introduction to Dirty's Success01:50 - 03:02 Core Values Driving Growth03:02 - 04:22 Personal Journey into Mushrooms04:22 - 05:59 Customer Impact Stories05:59 - 07:58 Importance of Product Integrity07:58 - 09:44 Social Media's Role in Education09:44 - 11:01 Navigating Competition in the Market11:01 - 12:40 Challenges of Scaling the Business12:40 - 14:05 Building Strong Supplier Relationships14:05 - 15:25 Future Plans for Expansion