Get Hyped Influencer Marketing Podcast

Episode 8

Episode 7

Episode 6

Episode 5

Episode 4

Episode 3

Episode 2

Episode 1

Question (Camille):“How do I know if it’s the ad that sucks or the product that sucks?”Answer (Dan Coughlin & Matt Johnston):Check Retention & LTV: Look at repeat purchases and customer lifetime value. If people don’t come back, the product may be weak.Collect Feedback: Reviews and direct customer feedback reveal if the product solves the problem.Analyze Data: Metrics like churn (for apps) or reorders (for consumables like skincare/supplements) show product strength.Acquisition vs. Retention: Most businesses focus only on acquisition, but retention exposes whether the product truly delivers.Marketing Stress Test: Running ads aggressively reveals weak points in the funnel product, creative, landing page, or brand.Real Reviews & PR: Send products to YouTube or micro-reviewers for authentic feedback and exposure.Holistic View: It’s rarely just the ad or the product it could be landing pages, store design, brand presence, email/SMS marketing, or product-market fit.Bottom Line: Start marketing hard, track the data, fix holes as they appear. If every hole is unfixable, it’s likely a product problem.You’ll Learn:How to use customer retention data to judge product quality.Why ads alone can’t fix a broken product.How to stress-test your funnel to find the real issue.When to accept that the product not the ad is the problem.

Question (Derek):“What’s your process for finding creators who don’t suck?”Answer (Dan Coughlin & Matt Johnston):Define “Good Creators”: Not just about style look for creators who deliver authentic, engaging, and on-brand content.Use Your Own Feed: TikTok, Instagram, YouTube your algorithm already shows you creators in your niche. If their content resonates, they may be a fit.Check Ads: Many creators run whitelisted brand ads. Click, see who they are, and reach out directly.Direct Outreach: DM creators you like and ask if they’ll create content for your brand.SaaS Tools: Platforms exist that source vetted creators, provide engagement metrics, and match you with top talent (subscription-based).Agencies & Specialists: Agencies can connect you with networks of creators. Or hire an in-house specialist who knows how to scout talent.Cost Spectrum: Free if you DIY through social feeds; higher investment if you use SaaS tools or agencies.You’ll Learn:How to spot creators with real impact.The easiest (and cheapest) way to find creators right now.Tools and strategies to scale beyond DIY outreach.Why the algorithm is already your best recruiting partner.

Question (Nate):“Everyone says build a brand. What the hell does that really mean in 2025?”Answer (Matt Johnston):Sales First, Brand Later: Without customers, you don’t have a brand you have a hobby. Focus on sales and traction before worrying about brand.Brand Is Customer-Created: Your brand is what customers say about you, not just what you declare. (Jeff Bezos: “Your brand is what other people say about you when you’re not in the room.”)Two Core Elements: Tone & voice + differentiation.Niche Is Power: In 2025, brand means narrowing to a very specific niche and speaking directly to them.Personification: Your brand should feel human make people feel something when they encounter your marketing.Polarization Wins: Don’t play it safe in the middle. Unique, bold, even polarizing messages create loyalty.Longevity, Not Launch: Brand solidifies long-term success. Early on, products and marketing drive revenue; brand builds community and staying power.You’ll Learn:Why brand is built by customers, not companies.How to use tone, voice, and niche to define your brand.Why uniqueness and personification matter more than polish.The real timeline for when brand starts paying off financially.

Question (Jules):“How much should I actually be spending on UGC versus polished studio content?”Answer (Dan Coughlin):UGC Costs: Typically a couple hundred dollars per video via self-serve creator platforms (e.g., Billo). Affordable, but requires guidance and strategy to perform well.Polished Studio Content Costs: Can run into tens of thousands. High-quality but not always relatable on its own.Best Approach: Use both. Mix polished brand visuals with authentic creator content to cover all customer expectations (product shots, lifestyle images, relatable UGC).Budget Split: Start with 30–40% of your total marketing budget allocated to content creation. If you’re just starting out, it may go up to 60% for UGC and branded visuals before scaling ads.Key Insight: UGC alone won’t guarantee results—it must have the right hook, message, and call-to-action to drive conversions.You’ll Learn:The true cost difference between UGC and polished content.Why a blended strategy works best for e-commerce.How to set realistic content budgets for growth and scaling.

Want more sales from your online store? Your product page may be holding you back. In this episode, Matt and Dan break down the top 3 things to fix on your product page right now to boost conversions and win more customers.You’ll discover:Why adding video to your product pages instantly builds trust and removes objections.How using creator content improves credibility and engagement.The role of clear product descriptions and strong visuals in increasing conversions.Why most e-commerce stores underuse video and how to change that fast.Actionable tips to optimize your product page for higher sales.This episode is your quick-start guide to product page optimization, giving you the exact steps to make small fixes that deliver big conversion wins.how to increase conversionsproduct page optimizatione-commerce product page tipsuse video on product pageimprove product descriptionsboost e-commerce salescreator content for conversionsproduct page best practices

🔑 Spotify Description (Concise + SEO with keywords blended in)Want more sales from your online store? Your product page may be holding you back. In this episode, Matt and Dan break down the top 3 things to fix on your product page right now to boost conversions and win more customers.You’ll discover:Why adding video to your product pages instantly builds trust and removes objections.How using creator content improves credibility and engagement.The role of clear product descriptions and strong visuals in increasing conversions.Why most e-commerce stores underuse video and how to change that fast.Actionable tips to optimize your product page for higher sales.This episode is your quick-start guide to product page optimization, giving you the exact steps to make small fixes that deliver big conversion wins.how to increase conversionsproduct page optimizatione-commerce product page tipsuse video on product pageimprove product descriptionsboost e-commerce salescreator content for conversionsproduct page best practices

Wondering if Meta ads are dead for e-commerce or if you’re just running them wrong? In this episode, Matt and Dan dive into the truth about Facebook ads for online stores and how to make them work in today’s noisy digital landscape.You’ll learn:How to analyze your ad data (CPM, CTR, conversions) to find weak spots.Why creative and copy are the #1 reasons most ads fail.How to optimize your funnel from ad click to landing page.What conversion rates to aim for in e-commerce (1%–3%+).The real reason your Meta ads aren’t scaling and how to fix it.This episode is your step-by-step guide to diagnosing problems, improving ad performance, and turning Meta into a profitable channel for your e-commerce business.

DescriptionStruggling to sell your product? The answer might not be better ads it might be product-market fit. In this episode, you’ll discover:Why product-market fit is the foundation of successful marketing.How to know if your product solves a problem worth paying for.The biggest mistake entrepreneurs make when launching too soon.Why even great marketing can’t save a bad product.Steps to research your top 2–3 customer avatars.How to uncover pain points, problems, and real customer needs.Why the fastest way to validate your product is to start selling now.How action reveals gaps and opportunities faster than endless planning.This episode is your concise guide to:Achieving product-market fit.Validating your offer with real customers.Building momentum and turning a cold product into a hot seller.

🎧 Spotify Notes (10 detailed variations)1.Ella asked: awareness or conversion?Matt Johnston: both. Creator content belongs everywhere in the funnel.2.Awareness → show the problem.Consideration → share testimonials.Conversion → push the product.3. Stop saying “brand awareness.”It’s really product awareness.That’s what hooks buyers.4.Creator content isn’t PR anymore.Boost it with PPC → make it work across the whole funnel.5.The golden rule: meet people where they are.Different funnel stages need different creator messages.6. In crowded markets (skincare, gyms, fashion) → don’t just say “be healthier.”Say: why choose THIS solution vs all the others.7. If people already know the problem, focus on why your solution beats the alternatives.8. Matt Johnston: “Product awareness > brand awareness.”Customers care about solutions, not your color palette.9. UGC = not just awareness.It’s testimonials.It’s proof.It’s conversion fuel.10. Strong funnels use creator content at every stage.Weak funnels leave it at the top.👉 Do you want me to now sequence all these Spotify Notes across every question so far (briefs, authenticity, consistency, budget, funnel, etc.) into a publish-ready series outline, so you can drip them out in order like episodes?“Ella asked: awareness or conversion?”

The #1 budget mistake brands make with creators?💸 Spending it all on partnerships… and leaving nothing for amplification.Dan Coughlin’s framework:Expect creator rates around $0.10 per view (TikTok/IG reels avg).Save 30–40% of your budget for creator fees.Save 60–50% for paid amplification (Spark Ads, whitelisting, etc).That way, you control reach, target the right audience, and maximize ROI.

Traditional influencer content often feels like… an ad.UGC, when done right, feels spontaneous, customer-first, and authentic.Matt Johnston’s advice for brands:✅ Don’t script creators.✅ Encourage them to act “spontaneous.”✅ Frame content from the customer perspective.✅ Avoid the hard “sponsored segment” vibe.Real stories > polished ad reads.

When managing multiple creators in one campaign, inconsistency is the #1 risk.Dan Coughlin’s playbook:Start with a strong brief — clear, but not suffocating.Implement a draft review process before anything goes live.Evaluate content on 2 things:AuthenticityAlignment with campaign messagingCreators adjust → brand approves → campaign stays consistent.Authentic voices, unified story.

Most brands underuse their creator content.They run it as ads… and stop there.Matt Johnston explains how to stretch UGC across your entire marketing mix:✅ Social posts✅ Email (with clickable video screenshots)✅ Testimonials on product pages✅ YouTube ads for brand awareness✅ Even conference booths & flyersDan adds: don’t forget — you can license creator likeness too. That’s extra trust fuel.Creator content isn’t just an ad asset. It’s a credibility engine.

Best creator content?👉 Looks spontaneous👉 Feels authentic👉 Still sells like crazyMatt Johnston shows how it’s done.2.Not every ad should look like an ad.Sometimes the messy, real, UGC vibe drives the most sales.Matt Johnston explains why.3.Creators aren’t actors.They’re storytellers.Let them be “spontaneous” — it’s secretly the best sales strategy.4.Matt Johnston’s rule of UGC:Make it look effortless.Make it feel authentic.Make it drive sales.5.Authenticity isn’t the opposite of sales.It’s the shortcut.That’s why the best creator content feels real, not rehearsed.

✨ Anna asks:“What’s the best way to set up a content brief for creators so we get high-performing, on-brand content?”🎤 Dan’s take:Forget “perfectly on-brand.” Focus on performance + authenticity.Why?Creator content = customer content. It’s storytelling, not a scripted ad.If you over-guide, you kill the very thing that makes creators powerful: authenticity.Think of creators as just one ring outside of family & friends — they have real trust with their audience. Don’t dilute it with corporate copy.✅ What to do instead:Give light guidance — a brand/product intro.Share how you typically talk about yourself.Then step back → let them put their own spin on it.Because their voice is what their audience actually listens to.

🧱 1. Start with a Solid Creative BriefThe brief is your foundation: it's how you guide creators without scripting them.Include:Brand values & toneKey product benefits or differentiatorsTarget audience infoExamples of content you love (optional)🗣️ Think of it like pitching your brand to a friend. What makes it great? Why does it matter? That’s what you want to share with the creator.Don’t force content from creators who aren’t into your brand it shows.If they test it and don’t love it: thank them, move on.Authenticity drives conversions. Audiences can sense forced promotions (aka “used car sales vibes”).Tell creators what to say, not how to say it.Avoid:Word-for-word scriptsRobotic messagingEncourage:Creator’s own tone and deliveryPersonal storytelling or product experienceIntegration into their natural content style🎨 Let creators do what they do best be creative. Just guide the direction.You don’t need to choose between alignment and authenticity you need both:Your job: provide the what (message).Their job: deliver the how (voice).The result is content that feels:TrustworthyOn-brandConversion-friendly✅ Use a concise but passionate brief✅ Only work with creators who genuinely like your product✅ Give guidelines, not scripts✅ Let creators speak in their own authentic voice✅ Focus on collaboration, not controlLet me know if you want a branded creator briefing template or email outline to send to influencers!❤️ 2. Make Sure the Creator Genuinely Likes the Product🛤️ 3. Set Guardrails, Not Scripts🧩 4. Strike the Balance: Brand Message + Creator Voice✅ Summary Checklist

🎯 Short Answer: Focus on ConversionsThe ultimate goal of most ad campaigns is sales or leads.So your #1 priority metric = conversions.All other metrics are secondary they help you understand why something is or isn’t converting.Conversions (purchases, leads)Cost per conversion (how much you're paying for each sale or lead)These are the only stats that actually move the business forward.Soft stats help you evaluate how well your ad content is performing socially:CTR (Click-Through Rate) – Are people clicking your ad?CPC (Cost Per Click) – How much are those clicks costing you?CPM (Cost per Thousand Impressions) – Are you reaching people efficiently?Frequency – How often is the same person seeing the ad?Soft stats help diagnose issues with the ad creative, but they don’t tell you if it’s driving revenue.High CTR, no conversions?→ Ad is grabbing attention, but landing page may be the problem.→ Install tools like Hotjar or Microsoft Clarity to analyze user behavior on-site.Low CTR?→ Your creative might not be strong or relevant enough.Running ads = only 20% of the battle.The other 80% is everything else:Website qualityProduct page effectivenessFunnel setupOffer strengthActual product qualityEven great creator content can't fix a broken offer or bad landing page.✅ Prioritize conversions when measuring performance.✅ Use soft stats to troubleshoot ad creative.✅ Don’t judge performance on engagement alone.✅ If clicks are high but sales are low: look at your website, not just the ad.✅ Use behavior analytics tools to diagnose post-click issues.Let me know if you want this turned into a dashboard cheat sheet or client-facing explainer!🧠 The Two Types of Metrics1. Hard Stats = SALES DATA2. Soft Stats = DIAGNOSTIC DATA🛠️ How to Interpret the Metrics🧩 The Bigger Picture✅ Summary Checklist

🎯 How to Choose the Right Creators for Your Campaign🔍 Start with Your GoalAre you just starting out with creators? Then begin small.Focus less on follower count and more on content quality and fit with your brand.Engagement rate > audience size (generally).High engagement often = better content and more trust.BUT... don’t overanalyze metrics early on.Choose UGC-style creators with:Fewer than a few thousand followers.Content that’s authentic, relatable, and matches your brand’s vibe.Ask: “Would I be proud to have this video represent my brand?”Thanks to TikTok, audience size matters less in 2025.Algorithms now prioritize:Content qualityWatch timeEngagement, not follower count.Viral posts can come from creators with zero following.Content that is:EducationalInspirationalEntertainingA style that naturally aligns with your product or service.A creator who feels like your ideal customer.Start with UGC creators (< 2K followers)Move to nano influencers (2K–10K)Graduate to micro influencers (10K–50K)Only go to macro influencers once you’ve proven what works.Try:UGC videosStack imagesTestimonialsNiche creatorsGather data on what performs best.Double down on winners.Prioritize niche creators over general lifestyle influencers.The best creator is one who:Speaks directly to your target customerCreates content that converts attention into actionLet me know if you’d like a downloadable checklist, brief template, or a visual framework to help with creator selection!📉 Don’t Get Obsessed with Hard Stats👶 Start with Small UGC Creators📱 Platform Trends Matter🧠 What to Look For in a Creator🚀 Work Up the Creator Ladder🧪 Always Be Testing🎯 Final Advicew.__oai_SSR_TTI=window.__oai_SSR_TTI||Date.now()}))Tools

🧃 First, Don’t Just Hope It WorksSimply giving a creator product + a brief and expecting results? ❌ Risky.That might work for macro-influencers with huge audiences but not reliably.Best case? Combine content with paid ads or a clear conversion strategy.P.A.S. = Pain → Aggravate → Solve✅ Pain / Problem:The creator should clearly express the problem your product solves.“I used to struggle with X…”✅ Aggravate:They explain how the problem made them feel—this is where the emotional hook kicks in.“It made me feel defeated, overwhelmed, hopeless…”✅ Solve:The product is introduced as the solution.“Then I found [your product], and it changed everything.”✅ Ideal Emotional State:Show the transformation how they feel now.“Now I feel confident, free, energized…”Take viewers from cold to sold within the content.Assume the audience knows nothing at the start build trust fast.Hit both the rational (what the product does) and the emotional (how it changes your life).Always include a clear call to action:“Tap the link to buy now”“Use my code for 10% off”“Don’t miss out”Identify a real problemMake the pain of that problem relatableOffer your product as the solutionShow the emotional benefit after using itInclude a call to actionLet 💡 Use the P.A.S. Framework in Creator Scripts🧠 Logic + Emotion = Conversion📣 Don’t Forget the CTA✅ Summary: Every Great Creator Video Should…

🎯 Using Creator Content for Retargeting Ads: Key Takeaways✅ Why Use Creator Content for Retargeting?Highly effective in the “Consideration” stage of the funnel (aka middle of funnel).Helps people who’ve seen your brand once but haven’t converted yet.Builds trust through social proof, they see real people vouching for your product.Install tracking pixels (Meta, TikTok, etc.) on your website.This lets you retarget anyone who’s visited your site or taken action (like viewing a product).Create retargeting audiences in your ad platform (people who visited your site, watched a video, added to cart, etc.).Serve them creator content ads e.g., UGC, testimonials, tutorials.Test different types of creator content at every stage of the funnel.Use creator content in carousel ads, video clips, or story formats whatever matches the platform.Mix in outside-the-box creatives (e.g. skits, humor, reviews).Whitelist your creators:Run ads through their profile instead of your brand's page.Increases authenticity and performance.Don’t overthink or aim for perfection.Marketing is trial and error, run tests, review data, optimize what works.As Dan said: "It’s like poker. Even with the best hand, you won’t win every time, but you’ll win more if you keep playing smart."🛠️ How to Set It Up💡 Tips to Maximize Effectiveness📈 General Strategy Mindset

The million-dollar question: Are creator carousels more effective than single-image or video ads? Matt Johnston jumps in to demolish the myth of "one-size-fits-all" marketing. From clickbait fatigue to our obsession with absolutes ("Video ads are dead!" — are they though?), Matt makes the case for testing everything and embracing the chaos of modern media.🎧 A must-listen for brands, marketers, and creators tired of chasing “the one right answer.”Keywords: carousel ads vs video ads, creator content performance, ad formats comparison, digital marketing myths, clickbait fatigue, Facebook ads, Instagram carousels, TikTok ads, marketing strategy, content testing, multimedia strategyLet me know if you'd like a quote card or audiogram script to promote this bite on social!

How do you get creators to stay on-brand and play nice with the algorithm gods? In this quick, punchy bite, Matt Johnston tosses the question to Dan Coughlin, who breaks down the eternal tension between brand guidelines and platform best practices. From TikTok trends to YouTube clickbait, we’re unpacking how to let creators do what works—without betraying your brand's soul.🚀 Perfect for brand managers, influencer marketers, and creators looking to crack the content-performance code.Keywords: creator strategy, brand guidelines, TikTok best practices, YouTube clickbait, influencer marketing, short-form video tips, content strategy, platform algorithm, branded content tips.

Scaling fast but stuck on who to hire first for your marketing team? In this episode, Matt Johnston and Dan Coughlin break down a smart, ROI-driven strategy for structuring your first marketing hires to fuel e-commerce growth.🚀 Inside this episode, you'll learn:The most common hiring mistake e-com founders make when scalingHow to avoid building a siloed marketing team that underperformsWhy hiring based on your biggest gaps or weaknesses delivers the fastest ROIThe true cost of DIY marketing vs. bringing in platform-specific experts (like for Facebook, Google, or content)Why collaboration across ads, creative, CRO, and web dev is mission-criticalHow to stop wasting money on tactics that don’t convert because of poor execution💡 “Don’t hire for a channel, hire to fix what you don’t know how to do well. Experts will save you months of time and thousands in wasted ad spend.” — Dan Coughlin👥 This is essential listening for:Founders scaling past 7-figuresE-commerce operators building internal teamsCMOs or Heads of Growth looking to hire smarterAnyone stuck between freelancers, agencies, and full-time roles

Confused about where to start with paid ads for your online store? This episode features digital marketing strategist Matt Johnston, who breaks down the exact framework for deciding whether Facebook, Google—or both—are right for your e-commerce business.🧠 What you’ll learn in this episode:How to choose the right ad platform based on audience awarenessThe Problem & Solution Aware Scale explained—how it drives smarter marketingWhy Google Ads work better when customers are already searchingWhen to use Facebook, TikTok, and YouTube for interruption marketingWhy some products need education before promotion (and what that means for your ad spend)How to optimize your budget without spreading too thin💡 “If your audience doesn’t know the problem or the solution, you can’t wait for them to search. You need to interrupt them—with a story.” — Matt Johnston🎯 Whether you’re just starting with ads or looking to stretch your marketing dollars for maximum ROI, this episode gives you a battle-tested decision-making framework to reduce waste and boost conversions.🔍 Ideal for:E-commerce brandsPaid media teamsDigital marketersDTC founders scaling with limited budgets🔗 Listen now and learn how to stop guessing—and start advertising where it counts.

✨ Episode Snapshot:Feeling lost in a sea of sameness? In this punchy, insight-packed episode, Matt Johnston and Dan Coughlin get real about how to stop blending in and start breaking through—especially when your competitors are all offering similar products.Whether you're building a DTC brand, scaling your creative strategy, or just tired of being white rice in a white rice world, this episode unpacks the creative psychology and tactical firepower needed to actually stand out.🧠 What You’ll Learn:Why interruption marketing is your unfair advantage, if you know how to use itThe anatomy of scroll-stopping content: structure, boldness, CTAHow a silent TikTok with text on screen beat “perfect” creative (and went viral with 1.5M likes)The truth about testing: Why no one has a crystal ball, not even your brand team“Be Bold or Be Forgotten” a mantra for the modern marketer🔥 Mic-Drop Moments:“Most brand teams would’ve killed that TikTok idea. It got 1.5M likes. Nobody knows what will hit test everything.” Dan Coughlin“White rice is boring. Everyone’s white rice now. You? You need to be spicy, weird, bold, memorable.” Dan Coughlin“Humor, edge, even pissing some people off… that’s how you break through the noise.” Matt JohnstonStop aiming for perfect. Aim for attention.Make content that jolts people out of their scroll not just fits in.Run tests that make your brand team sweat. Then run more.Be willing to polarize. Vanilla never goes viral.Steal this line: “We’re not white rice. We’re Sriracha.”You’re not here to blend in. You’re here to be remembered and to convert. These are the hard-earned insights from the real front lines of DTC growth. If your brand's feeling bland, this is the dose of 🔥 you’ve been waiting for.Love what you hear? Smash that ⭐️ button, leave a review, and send this to your creative team. Let’s make boring extinct.📲 Subscribe

In this episode, Matt Johnston and Dan Coughlin crack the code on selling premium e-commerce products—those $500+ items that need more than just a pretty ad to convert.From mastering the long game with SEO and YouTube content, to lead magnets that warm cold wallets, we break down how to build real trust with high-intent buyers. If you’re marketing a high-ticket item, this episode is your cheat code to closing more confidently and consistently.🔥 What You’ll Learn:Why SEO is your best closer when you’re selling high-priced productsThe death of organic social—and what to do insteadHow YouTube is the new salesperson for high-consideration purchasesBuilding a trust arsenal: explainer videos, testimonials, influencer contentWhy email marketing isn’t just nice—it’s non-negotiableHow PR = a cheat code for credibility (especially when your product isn’t cheap)

Running influencer campaigns but struggling to prove ROI? You’re not alone. In this episode, we break down exactly how to measure success in influencer marketing—and the smart way to integrate it with your paid media strategy.🎯 Here’s what you’ll learn:Why influencer reach alone won’t drive ROI—and what to do insteadHow to use Spark ads, Facebook ads, and TikTok ads to boost influencer contentWhat “creator allow listing” is and why it changes the gameHow to choose micro vs. macro influencers for your budgetWhy 90% of the ROI from influencers comes from paid amplification, not organic reach📊 “You’re not just paying the influencer—you’re paying for the strategy, the production, and the ability to scale that content with ads.” — [Dan]🔥 Bonus: We unpack why CPMs are often lower when boosting influencer content vs. traditional paid media—and how to use that to your advantage.👥 Best for:Brand marketers, paid media teams, influencer agencies, and DTC companies scaling creator partnerships.

Tired of burning money on paid ads but scared to slow down? This episode dives into how to grow sustainably by blending organic traffic with paid campaigns—without stalling your sales or overspending.🌱 In this episode, we break down:Why organic traffic grows slower but lasts longerHow to set a realistic paid-to-organic ad budget ratio (like 75/25)The “grass analogy” that explains how organic growth really worksWhat kind of ads build both awareness and intent to buyWhy Google and Meta ads work differently—and how to use them together💬 “You don’t water grass once and expect it to grow. Same with organic marketing—it builds over time.” — [Matt]💡 Whether you’re just starting to scale or trying to stretch your dollars, this episode gives you a practical playbook for growing smart and sustainably.🧠 Best for:Bootstrapped founders, growth marketers, and anyone juggling short-term ROI with long-term brand building.

Still chasing Instagram followers hoping they’ll turn into customers? In this episode, we unpack the hard truth behind social media metrics: followers don’t equal revenue. If your engagement is low and conversions are even lower, this one’s for you.🎯 Key takeaways:Why follower count is a vanity metric—and what actually drives salesThe 3 types of content that build loyal, converting audiencesWhat the 90/10 rule of promotion means for your posting strategyHow to move from "brand awareness" to customer actionThe difference between content that entertains vs. content that sells💡 “Don’t treat social like an ad. They already know how to buy—your job is to inspire them to care.” — [Dan]📱 Whether you're a solopreneur or running a full DTC brand, you'll learn how to make Instagram (and social media in general) actually work for your bottom line—not just your ego.👊 For business owners tired of empty likes and looking for real growth.

Thinking about adding a subscription model to your product line? In this episode, we unpack how to introduce subscriptions in a way that feels seamless, genuine, and not salesy—even if your brand has never used subscriptions before.🎯 Here’s what you’ll take away:The real reason customers hesitate about subscriptions—and how to fix itHow to turn fear of change into a growth opportunitySmart ways to frame your messaging around “why subscribe now?”The role of customer perception and how to win trust earlyWhy it’s not about selling one subscription, but creating a reason to buy more💬 “Always phrase change as opportunity. This is a life thing.” — [Matt]🧠 Whether you’re building a membership offer, launching a subscription box, or just testing recurring billing, this episode helps you align customer mindset with business growth.🎁 Perfect for:SaaS founders, eCommerce brands, DTC marketers, and anyone exploring recurring revenue strategies.

Just getting started with paid ads for your e-commerce store? In this episode, we tackle one of the biggest beginner questions: Should I run ads on Facebook or Google? And more importantly, how should I optimize my budget?🎯 What you’ll learn:How to choose the right ad platform based on customer awarenessThe difference between problem-aware vs. solution-aware audiencesThe Problem & Solution Aware Scale and how to use itWhy Google Ads work better for high-intent searchesWhen to use interruption marketing (like Facebook, Instagram, TikTok)The hidden cost of low-awareness audiences—and how to make it work💡 Perfect for:E-commerce founders, performance marketers, DTC brands, and anyone trying to stretch their ad budget for real results.🛠 “If they’re not thinking about the solution, you’ve got to interrupt them with a strong message and a clear path.” — [Matt]🔍 Get ready to make smarter ad decisions that match your audience's awareness and search behavior.

Struggling to sell without sounding salesy? This episode dives deep into how user-generated content (UGC) can help brands tell authentic stories that convert—without the hard sell.🎯 In this episode, you'll learn:Why UGC outperforms high-budget product contentHow top e-commerce brands are leveraging real customer experiencesThe emotional power of storytelling in marketingWhy being “too polished” could be hurting your brandHow to boost sales authentically without being pushy💡 Perfect for:E-commerce brands, digital marketers, DTC founders, and anyone looking to grow trust and conversions with content that connects.✨ “Don’t worry about sounding salesy. If it’s authentic, it works.” — [Matt]🔗 Follow, subscribe, and share with your team if you're ready to sell!

In this episode of the Get Hyped Influencer Marketing Podcast, Matt Johnston and Dan Coughlin tackle common questions and challenges in influencer marketing. They discuss how to find the right influencers for your brand, the differences between micro and mid-tier influencers, the importance of brand awareness, and how to measure the success of influencer campaigns. They also clarify the distinction between brand ambassadors and influencers and provide effective outreach strategies for connecting with influencers. In this conversation, Dan Coughlin and Matt Johnston discuss effective strategies for influencer marketing, focusing on communication methods, identifying fake followers, the balance between creative freedom and brand guidelines, and how to protect a brand's reputation when working with influencers. They emphasize the importance of concise messaging, understanding engagement metrics, and allowing influencers the creative freedom to resonate with their audience while maintaining brand values. Takeaways Start with small influencers to minimize risk. Integrate influencer marketing into your overall strategy. Brand awareness is crucial before focusing on sales. Measure success through various metrics, not just sales. Engage actively with influencers' audiences in comments. Brand ambassadors require a deeper relationship than influencers. Use UGC as a foundational step before influencer marketing. Subject lines are key in outreach emails to influencers. Consider the influencer's audience when planning campaigns. Don't rely solely on influencers; explore other marketing avenues. Influencers prefer different communication methods; use both email and DMs. Short and engaging messages are more effective than lengthy emails. Check the engagement rate to identify fake followers. Look for patterns in follower handles to spot bots. Allow influencers creative freedom to maintain authenticity. Set clear guidelines without stifling creativity. Review draft content to ensure alignment with brand values. Past content review can help vet influencers effectively. Trust influencers to resonate with their audience. Proactive and reactive strategies are essential for brand protection. Navigating the Influencer Marketing Landscape Choosing the Right Influencers for Your Brand Micro vs. Mid-Tier Influencers: What You Need to Know Building Brand Awareness Through Influencer Marketing gethypedmedia.com