HealthSeeker Stories

In this Sparks episode, Guy and Dean discuss innovative approaches to membership models in the fitness industry. The conversation centers around adding a new layer to traditional membership structures by including 'HealthSeekers' individuals who infrequently visit gyms but are interested in maintaining their health through periodic check-ins and coaching. They also touch on the role of innovation and data collection in fostering a more inclusive and resilient fitness business. Tune in for insights, myth-busting, and practical tips on expanding your business's reach and impact.00:00 Introduction to Health Seeker Sparks00:50 Understanding Health Seekers02:19 Membership Models and Innovations04:17 Building a Stronger Business Foundation06:21 The Importance of Innovation and Growth12:58 Concluding Thoughts and Call to Action

In this episode of Health Seeker Sparks, Dean & Guy delve into the 17:66 model, examining its implications on the health and fitness industry. They chat about the 'predominant 17%' of the UK Population who are already gym members, the 'dismissive 17%', and the potential 66% of 'HealthSeekers' who seek better health but not necessarily rigorous fitness regimens. The conversation touches on shifting mindsets from traditional sports and fitness to a broader health and wellbeing approach, aiming for market growth and member engagement. GLP-1 weightloss drugs and HYROX are at the extremes of the 17%s, but the big opportunity, and future of the fitness industry is making accessible offerings to engage and retain the 66% HealthSeekers for industry expansion.

In HealthSeeker Sparks ep2, Dean and Guy discuss the so-called exponential growth of the fitness industry since the COVID-19 Pandemic, and how the industry needs to change to see real growth...Let us know your definition of HealthSeeker in the comments please

In the inaugural episode of HealthSeeker Sparks, hosts Guy Griffiths and Dean Martin discuss their mission to shift the focus of the fitness industry towards 'HealthSeekers'; individuals who want to be healthier but don't want to workout. Dean chats about his background in the health and fitness sector, and fires the questions at Guy for a change, exploring how retention and healthseekers is linked, but also how the movement help clubs attract new demographics. The episode emphasizes the importance of redefining industry language and broadening the target audience to include those looking for healthier lifestyles through non-traditional means. They discuss the critical role of coaching, customer journeys, and utilizing existing tools like body composition devices to engage HealthSeekers. They wrap up with calls to action, inviting viewers to share their definitions of HealthSeekers and explore the HealthSeekers playbook for actions.Find out more, and download the Shift to HealthSeeker playbook at ggfit.com/healthseekers

Sam Decombel, co-founder and CEO of Fitness Genes, joins Guy on HealthSeeker Stories this week, telling us how Fitness Genes uses genetic testing to personalize health and fitness recommendations. Sam shares how significant life events inspired the creation of Fitness Genes, which focuses on preventative health. The conversation sheds light on the company's evolution from a direct-to-consumer product to a B2B model, now partnering with gyms and wellness professionals to help individuals optimize their health. Sam emphasizes the importance of combining genetic information with practical lifestyle advice, making health data actionable. The episode also highlights Sam's personal experiences and success stories of using genetic insights to transform health outcomes, underscoring the potential for the fitness industry to play a pivotal role in preventative healthcare.Thanks to WhySports, WellNation, the UKIHCA, and Future Fit for Business for supporting this episode

In this episode of HealthSeeker Stories, Guy chats with Steven Campbell, CEO of Meta Health, a health and life coach, and former rugby league player. Steve's definition of HealthSeeker encompasses those seeking help in various areas like relationships, finances, and overall well-being. Steven elaborates on Meta Health's holistic approach, incorporating technologies such as Power Plate, radio frequency treatments, and red light therapy to address physical, emotional, and mental pain. He shares compelling client stories demonstrating the effectiveness of these methods. They also explore the need for innovation in the fitness industry, suggesting integrating such holistic practices into mainstream fitness and even school curriculums to promote overall health.Thanks to Future Fit for Business, WellNation, and the UKIHCA for their support with this episode.

Duncan Kerr, CEO of Wave Active and Hillbrow Health and Wellbeing, joins us on this episode to discusses the HealthSeeker concept and the importance of proactive health behavior. DuncanDuncan shares insights on the innovative partnership between Wave Active and the South Downs Health and Care GP Federation, which led to the creation of an integrated health hub in Eastbourne. He talks about the challenges and successes of combining clinical and leisure facilities to promote holistic health. As always, we hear some inspiring health seeker stories and discuss the evolving role of fitness instructors in the health sector.Thanks to Future Fit for Business, the UK and International Health Coaching Association, and WellNation for supporting this episode

In this episode of Health Seeker Stories, Guy is joined by James Wilson, the ‘Sleep Geek’, an expert blending personal and professional sleep experiences. James discusses the critical yet often overlooked role of sleep in overall health, emphasizing that sleep is foundational, more crucial even than exercise. They explore sleep misconceptions, such as misunderstandings about the interplay between sleep and exercise, and debunk myths around sleep trackers and supplements. James sheds light on the importance of individualized sleep approaches and simple science-based strategies for better sleep. He also shares real-life success stories and underscores the need for the fitness industry to integrate proper sleep education and avoid fads. Finally, James offers practical advice for coaches to assist clients in making better sleep choices.Thanks to our supporters on this episode:Future Fit for BusinessThe UK & International Health Coaching Association

Neil King, founder and CEO of Longevity Network, shares his insights on the evolving journey of health awareness. We talk about how people often overlook health in their younger years, becoming more conscious as they age. Neil's definition of a HealthSeeker focuses on people past the 'half-way point', and how the role of body composition, and the importance of combining physical activity, nutrition, and sleep improves their overall wellbeing. He has some inspiring stories from Longevity Studio members who improved their health metrics and life quality through tailored fitness and nutrition programs. Are they simply getting fitter and healthier, or are these members seeking personalised health optimisation and biohacking, and is the future of the fitness industry to address broader health metrics?Thanks to FutureFit for Business and the UKIHCA for supporting this episode.

In this episode we talk to Dr Paul Batman about Reframing Exercise. Paul drops some really insightful stats and evidence supporting his "1 MET at a time" philosophy. Reframing the fact that exercise is alien to us, thinking about 1. how we make it fun, 2. that you enjoy, and 3. have a purpose. Paul shares his own HealthSeeker stories of Coronary Arterty Disease and Prostate Cancer, going deep into IL6 Myokines, and also how he reframed exercise with his group of friends in rehab post cancer treatment. His mantra evolves the "Exercise is Medicine" into "Movement is Wellbeing". This is a fascinating episode packed with exercise science and behaviour change. You can connect with Paul at [email protected] or linkedin.com/in/dr-paul-batman-9092a052 Thanks to our supporting partners ⁠FutureFit for Business⁠, ⁠WhySports⁠, the ⁠UKIHCA⁠, and WellNation.

In this episode of HealthSeeker Stories, you'll hear from Victoria Perkins, a UKIHCA registered health coach and personal trainer. Victoria shares her journey from a corporate background in urban design to her passion for health coaching and personal training. We discuss the HealthSeeker concept, the importance of behavior change, and the synergy between health coaching and the physical activity sector. Tune in to hear Victoria's insightful stories, the impact of professional standards in health coaching, and how collaboration between the coaching and fitness industies can better support individuals on their wellness journeys. Thanks to our supporting partners ⁠⁠FutureFit for Business⁠⁠, ⁠⁠WhySports⁠⁠, the ⁠⁠UKIHCA⁠⁠, and ⁠WellNation⁠.

Fresh from the ukactive awards, where GoodBoost won supplier of the year, Suzanne Gabb joins us on HealthSeeker Stories, with some great insights and stories. 55% of our existing members visit clubs to help manage their health, and Suzannes shares the touching story of 78 year-old Lionel who now has more energy and is happier. We also chat about the focus on sales, retention, and coaching, as Suzanne casts her mind back to her days working for operators. Thanks to our supporting partners ⁠FutureFit for Business⁠, ⁠WhySports⁠, the ⁠UKIHCA⁠, and WellNation.

There's a lot of HealthSeeker activity happening in and around Devon, and Rhys Jones at Plymouth Active is at the heart of a lot of it. He talks about the Active Health programme running in Plymouth with various partners, and has some great stories, strategies, and advice in this episode. Thanks to our supporting partners ⁠FutureFit for Business⁠, ⁠WhySports⁠, the ⁠UKIHCA⁠, and WellNation.

Mike Pagan, Mental Wealth Strategist, joins us this week to talk challenges, golf, swimming, and the magic number 86,400. We discuss communities, accountability, and self-care... lots of tips, ideas, and strategic ways of thinking in this one! Thanks to our supporting partners ⁠FutureFit for Business⁠, ⁠WhySports⁠, the UKIHCA⁠, and WellNation.

<!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->Elaine from FutureFit Group joins us on this episode to talk about leadership, development, and lifeguards as the 'hairdressers' of the industry. We cover the links between health and community, Flame Awards, Transformational Leadership, and the impact of training on health. Thanks to our supporting partners ⁠FutureFit for Business⁠, ⁠WhySports⁠, the ⁠UKIHCA⁠, and WellNation.

Dr Adnan Ali, GP, Health Improvement Expert and Coach talks about the 7 tenets of health, corporate skipping challenges, making health a daily habit, and how the fitness industry needs to lean on education as a route to help more people with their health. Adnan is a co-author of The Power of Coaching. Thanks to our supporters on this episode - ⁠FutureFit for Business⁠, the ⁠UKIHCA⁠, ⁠WhySports⁠, and ⁠WellNation

Company Wellness Ambassador for the UKIHCA, Joanna Shurety joins the conversation this week to talk about supporting people with getting started. She shares some valuable coaching stories about stress, sleep, and choosing or limiting clients to make a small change, or just one thing to focus on, and how that can be a catalyst to change. Thanks to our supporters on this episode - ⁠FutureFit for Business⁠, the ⁠UKIHCA⁠, ⁠WhySports⁠, and ⁠WellNation

One of the most candid and honest conversations we've had on HealthSeeker Stories, Andy King says everyone should be a healthseeker, but unfortunately, they're not. We talk about Cath Philips delivering health to farmers, Sport England's outreach, and Andy's personal journey and experience with the GLP1 weight loss medication. Listen to more Andy King on YourDreamGym, or on his own podcast, The Conveners. Thanks to our supporters on this episode - ⁠FutureFit for Business⁠, the ⁠UKIHCA⁠, ⁠WhySports⁠, and ⁠WellNation

Tanya has been talking about HealthSeekers for some time, and would even classify herself as one. She helped implement EGYM at Broxbourne Borough Council, and as a result of a moving HealthSeeker story, decided to join EGYM to be able to make a bigger difference to more people's health. The conversation turns from the fitness industry not trying to be everything to everyone to how we need to deliver health outcomes and help the NHS, by embracing data and tech. And Tanya gives us a preview of what promises to be another very thought provoking session at the Elevate conference in June 2024. Thanks to our supporters on this episode - FutureFit for Business, the UKIHCA, WhySports, and WellNation

An old podcast friend Alex Armstrong joins Guy this week to chat healthseekers, healthspan, and longevity. There are some great stories about building confidence and knowledge in personal training clients, and how, as fitness professionals, we need to remember that many healthseekers are absolute beginners at the fitness game. We also talk about weightloss drugs, GLP1, as a positive way to get people into exercise, to demonstrate a quick win, and coach people on the path to improving their health. Thanks to our supporters on this episode - FutureFit for Business, the UKIHCA, WhySports, and WellNation

Joanne Groves, Trainer, Presenter, Mentor, and PT joins us this week to talk about reducing fear through movement, understanding clients' unique goals and fears, and how positive language and tailored experiences are important in attracting and supporting healthseekers. Joanne shares some great anecdotes, like helping a polio survivor regain mobility and confidence. We talk about community based activities, pilates, walkie talkies, exercising in parks (particularly for young females), and celebrating movement. Thanks to our supporting partners ⁠FutureFit for Business⁠, ⁠WhySports⁠, and the ⁠UKIHCA⁠.

This episode of HealthSeeker Stories features Hussain AlZabaidi, the lifestyle GP and media medic. Hussain shares his personal journey toward better health and emphasizes that everyone prioritizes health to some extent, though the degree varies. He stresses the importance of preventative care over solely treating problems as they arise and highlights the need for collaboration between healthcare and the physical activity sector. The conversation delves into the importance of building relationships between healthcare professionals and the fitness industry to better support patients in their health journeys. Hussain also discusses initiatives like the Active Practice Charter and the Royal College of GPs' Lifestyle Medicine Course, aimed at equipping healthcare professionals with the knowledge and skills to promote preventive healthcare practices effectively. Overall, the episode highlights the transformative power of small, consistent lifestyle changes and emphasizes the need for collaboration and communication between healthcare and the physical activity sector to promote holistic well-being effectively. Thanks to our supporting partners ⁠FutureFit for Business⁠, ⁠WhySports⁠, and the ⁠UKIHCA⁠.

It's not the first time I've chatted to John about HealthSeekers, but it's the first time we've recorded our conversation. This episode gets into a lot of different areas, from the Promote/Connect/Provide pillars at ⁠Life Leisure⁠, to the QALY and WELLBY measures for health improvement, stopping in Brinnington and Bramhall to look at differences in deprivation and life expectancy. It's great to hear from John about highlighting and sharing good practice, think about how we scale better across places and organisations, and trying to understand more, to help everyone with their wants, so we can help them discover their needs. Thanks to our supporting partners ⁠⁠FutureFit for Business⁠⁠, ⁠⁠WhySports⁠⁠, and the ⁠⁠UKIHCA⁠⁠.

Izabella is the CEO of the UK & International Health Coaching Association, having spent over 40 years working on and in health programmes. She's passionate about raising public awareness on health improvement, particularly through coaching. We talk about waking people up, nurturing and educating them about health. Choice is important, rather than being prescriptive, and taking baby steps to see progress. Izabella talks candidly about her own health journey, research, and experiences, and believes there's never been a better time for the health coaching industry. Check out her book The Real Food Solution. Thanks to our supporting partners FutureFit for Business, WhySports, and the UKIHCA.

In a crossover between YourDreamGym and HealthSeeker Stories, today we hear from Jo Fleming, Physical Activity Ambassador for the UKIHCA (UK & International Health Coaches Association). Jo's dream gym is all about community and social connectedness, nature, and variety... not necessarily exercise. There are lots of lessons and stories in this episode about physical health and social wellness, ways of getting more people into your gym, but also supporting more people outside the traditional gym.

Glenda talks all things wellbeing, particularly focusing on resilience and personal health. We discuss public health, member journeys, and... walking dogs. Some great takeaways in this conversation as always with DrG, a big one is around coaching and choices. Find out more about WeTalkWellbeing and ResilientAsFudge. Connect with Glenda here: https://www.linkedin.com/in/dr-glenda-rivoallan-90321918/ Guy here: https://www.linkedin.com/in/guygriff/ Thanks to our supporters on this episode; ⁠WhySports⁠ is a focused social enterprise working tirelessly to increase activity across the UK. Learn more and book tickets to one of their excellent conferences about improving health and increasing activity at ⁠whysports.blog

Nish is all about empowering the leisure sector to harness open data, generate more bookings and get more people active. We talk about the need to nurture HealthSeekers rather than sell them a leisure membership, and how data can be used more intelligently to encourage and motivate people. Find out more about imin at www.imin.co Connect with Nish here: https://www.linkedin.com/in/nishaldesai/ Guy here: https://www.linkedin.com/in/guygriff/ Thanks to our supporters on this episode; ⁠WhySports⁠ is a focused social enterprise working tirelessly to increase activity across the UK. Learn more and book tickets to one of their excellent conferences about improving health and increasing activity at ⁠whysports.blog

Alexa is Wellbeing Performance Manager at Humaans, and all about Boosting Wellbeing, and Elevating Performance for her clients. We talk about the very basics of wellbeing, from being able to stand and walk up and down stairs, and about the wellbeing score as a way to reach even more people, those that are perhaps unwilling or unable to visit a club for a health check. Find out more about Huumans at huumans.io Connect with Alexa here: https://www.linkedin.com/in/alexa-passingham-bb833986/ Guy here: https://www.linkedin.com/in/guygriff/ Thanks to our supporters on this episode; ⁠WhySports⁠ is a focused social enterprise working tirelessly to increase activity across the UK. Learn more and book tickets to one of their excellent conferences about improving health and increasing activity at ⁠whysports.blog

Simon Wilkinson is Sport & Fitness Lead UK at TANITA, a leading health insights business who specialise in body composition devices. Connect with Simon here: https://www.linkedin.com/in/simon-wilkinson-a74655144/ Guy here: https://www.linkedin.com/in/guygriff/ Thanks to our supporters on this episode; ⁠WhySports⁠ is a focused social enterprise working tirelessly to increase activity across the UK. Learn more and book tickets to one of their excellent conferences about improving health and increasing activity at ⁠whysports.blog

Pip Lawrence is Director of Wellbeing at Wellbeing People Ltd, and is on a mission to help people to recalibrate their wellbeing, through Nutrition, Movement, Lifestyle, and Mindset. We chat about helping to inspire people about wellbeing rather than waiting for the desperation stage, the wellbeing age assessment, and getting people to experiment with choices, rather than prescribing actions. You can find out more at wellbeingpeople.com Connect with Pip here: https://www.linkedin.com/in/pip-lawrence-7ba49525/ Guy here: https://www.linkedin.com/in/guygriff/ Thanks to our supporters on this episode; ⁠WhySports⁠ is a focused social enterprise working tirelessly to increase activity across the UK. Learn more and book tickets to one of their excellent conferences about improving health and increasing activity at ⁠whysports.blog

Gary Sheppard is the General Manager at Parkwood Health & Fitness (Salisbury), one of the most successful clubs in the Parkwood estate from PT, Weight Management Programmes, and Boditrax measurements and scores. Gary talks about how they use Boditrax to motivate members, and to compete with the non-gym market, such as WeightWatchers and SlimmingWorld. Find out more about HealthSeekers at ggfit.com/healthseekers to download the playbook, add your facility to the map, book a strategy call, or enroll for the HealthSeeker Coaching course with FutureFit. Connect with Gary - https://www.linkedin.com/in/gary-sheppard-9ab25414b/ Guy - https://www.linkedin.com/in/guygriff/ Thanks to our supporters on this episode; WhySports is a focused social enterprise working tirelessly to increase activity across the UK. Learn more and book tickets to one of their excellent conferences about improving health and increasing activity at whysports.blog

This is the first episode, recorded and streamed live on LinkedIn and other channels, to launch HealthSeeker Stories; a series of conversations, designed to share ideas to help the health and fitness industries to collaborate more. Thanks to our supporting partner... WhySports a focused social enterprise working tirelessly to increase activity across the UK. Learn more and book tickets to one of their excellent conferences about improving health and increasing activity at whysports.blog

Dean Martin from Pavelka has been one of the catalysts in the development of HealthSeeker projects. He tells us about his time at YourLeisure, a trust in Kent, and talks about his own health journey and realisation that while he has always been highly motivated and successful at marketing health and fitness, he wasn't always the best role model. Dean is now the Global Head of Marketing at Pavelka, helping individuals, teams, and companies to be more mindful about how they Eat, Sweat, Think and Connect - the 4 Elements of Pavelka Wellness Find out more about HealthSeekers at ⁠ggfit.com/healthseekers⁠ to download the playbook, add your facility to the map, book a strategy call, or enroll for the HealthSeeker Coaching course with FutureFit. Connect with Dean Martin here: https://www.linkedin.com/in/deanmartin/ Guy Griffiths here: https://www.linkedin.com/in/guygriff/ Thanks to our supporters on this episode; WhySports is a focused social enterprise working tirelessly to increase activity across the UK. Learn more and book tickets to one of their excellent conferences about improving health and increasing activity at whysports.blog

A quick trailer to preview HealthSeeker Stories, launching on 31 July 2023. In partnership with WhySports.