PODCAST · business
It's (not) A Big Thing: The Simplifying Solo Business Podcast
by w/ Kathy Rast, SBO in Little Language Matters* 🌱🧱😃
itsnotabigthing.substack.com
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39 | Don't buy from us yet.
It sounds weird and yet it works, as all the best ways work here. This conversation is actually not that weird when you hear the thinking behind it. One could say that it appears unset, unsettled, and unready to have confidence in what we’re growing with you here. In the past you would have been more right than you think, but not today. Today we meet you with a sound and solid set of skills, knowledge, and experience in solo business ways and days, especially in the thinking behind said days and ways.Today we say that while the Solo Business Projects work well as they are, they are a part of something bigger. Each Solo Business Project is about the outcome as equally (if not more) as the processing while navigating the process. While mapping out thinking in our upcoming Q2 Campaign, we realised there was still a little to large-a leap for you to connect what you’re doing and where it fits in which means the 🧠 load is not light enough for you by our standard standards.for now…For now, feel free to familiarise yourself with the Solo Business Projects page, you can even sign up to the ‘Let me know first’ List. Or just keep in the loop as you have been doing by listening here. Enjoy. Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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38 | How having 'thinking structures' supports navigating out of overwhelm.
Sharing a super normal solo business moment that we’ve prevented from growing into a molehill or mountain to be more doable. This conversation is for when you want an example of how you can work with your own thinking to get in and out of overwhelm and on your way to getting it done. Enjoy. Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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37 | How a specialist working with a specialist navigates not doing what was agreed.
In this conversation we’re sharing the days following working with our trusted specialist. This experience is shared for the pure purpose of a normal norm in what we have experienced in knowing that some things are only known when they’re known. Looking through our SBO lens, we share the sense of finding our own way it can work with the hope, trust, and belief that one or more parts ring true for you in your ways and days. Enjoy. Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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36 | What it feels like when we (actually) feel ready to work with a specialist in Solo Business.
In the past, the moment before the meeting of working with a specialist in our business has felt like going to the dentist. Those feels of being questioned and challenged on our day-to-day behaviours 😝 Not today 🥳Today, we’re meeting with a fellow Solo Business specialist who’s helping us to do something specific (one of those things out of our wheelhouse). In this conversation we (specifically Kathy through the lenses of the SBO and SBD) share a little insight into the feels of the feels of having all the necessary data to inform, influence, and inspire our direction, designs, and decisions. Also, we’re letting you in on a new knowing of how growing with the Solo Business Project experience (as the creator) is doing what we set out to do, but better because it’s working in a way that we didn’t know until now. Enjoy. Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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35 | There's no buffer in Solo Business, so it's best to do "the work" along the way.
In this conversation we share a moment of a moment that has made us (really) look at the way we’re working in Little Language Matters*. Speaking from the lens of the Solo Business Owner (SBO), we share a sense of how what one could reasonably assume is the bread and butter of a business but (totally) blindsided us (specifically me, Kathy) this week 😝Being only ourselves in a Solo Business means we’re without a buffer, and the solo business roles’ lenses are there for us to make sense, not others. So, with no buffer and without blame, we’ve weathered “the work” that needed to be done in the person part of the business, and we’re all the better for it on the other side. We’ve chosen to share this as an example, knowing it’s likely to ring true for some of you too. Enjoy. Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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34 | How Solo Business Roles bring balance to the pressure to perform.
Here you’re welcome to sit in on our start of the week Solo Business round table where we share who’s up to what so that everyone’s aware of what’s happening where. We also open up the fixed footprint to ask an ask for additional resources as needed. The purpose of sharing aloud what’s already a normal norm in our Solo Business (Little Language Matters*) is to offer example on example on what it can look like to (actually) wear many hats work with different lenses (aka Business Roles) in Solo Business. Enjoy. Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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33 | Introducing an update from all the Solo Business Roles.
While we’ve come a long way from our stumbling start in the podcast (aka finding our voice), the podcast still requires more resources than we would like to have as part of our Solo Business design so that we can keep playing our part in resourcing Solo Business — so we keep iterating.We’re trialling a familiar format of a whole of business meeting, and instead of just bringing you the view from one Solo Business role, we’re letting you in our a weekly Solo Business roundtable. Enjoy. Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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32 | Why calendar quarters are (actually) working for Solo Business.
In this conversation we look through the lens of the Solo Business Director (SBD) to move closer to sharing a little more detail, specifically, the primary focus of the Solo Business Q1 (spoiler, it’s all about setting up the year from here!) and what we will be releasing across the year to (actually) resource Solo Business (another spoiler, we’re working with the Business Model to make do more of the work for you and your business!). Enjoy. Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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31 | Starting the Solo Business year with big (enough) thinking.
Meeting with our Little Language Matters* Solo Business Owner (SBO) lens, we share a little look at the vibe we’ve been picking up as the calendar clicked over from Jan to Feb. In short, the vibe has a growing sense of knowing where the business is going. Enjoy. Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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30 | Two truths and three hopes for (actually) simplifying Solo Business.
We’re welcoming you back through the lens of our Solo Business Owner (SBO) because it’s at this time of year (January) where the SBO focuses the focus and feels for the year we’re yet to (actually) realise. During the most recent (traditional) business break between the last and the new years, we’ve continued to define and refine our part to play by contributing value to the space and place of Solo Business. In our brief catchup, we invite you to listen lightly to find the feels for what we know now and how it will echo across everything from here. Enjoy. Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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29 | Solo Business Director's End of Year Update
In this conversation we share with you parts of a fellow Solo Business that only has you and your Solo Business front of 🧠. Here we share with you a sense of growing knowing of finding one’s feet in Solo Business through really looking at what we have been reporting, we let slip what we really think of the business mindset frame, and we give a little insight into what is coming up in the new year. Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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28 | An update during our Solo Business regroup.
We are sharing a little behind a Solo Business during an extended regroup. In this convo you will hear how each Solo Business Role is now actively active in Little Language Matters* while potentially picking up all the warming vibes woven into the words at work here. The point, the purpose and promise of this conversation is to be just one example. Yes we mention the resources we are working on to grow the normal norm of Solo Business (actually) feeling resourced and resourceful, but like the words we are using here, it has everything and nothing to do with us.We believe Solo Business only has 🧠 space for simple — simple our focus.Talking of simple, we are starting from simple in making Solo Business Projects ready for when you are👇🔗 https://littlelanguagematters.com.au/in-business/in-solo-business/projects(Just in case this rings true for you, it is super nervy and exciting sharing this link…when do buy and begin one of the Solo Business Projects, we hope our technology gives you a smooth AF experience. Enjoy 😉) Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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27 | Update from the LLM*'s (Solo) business Director (Lens)
FocusWelcome back to our regular regulars and welcome to our new regulars. Recently we stopped sharing in our regular schedule — we stopped both with purpose and on purpose. In this conversation we share an update. As we do here, we do the thing we are talking about while talking about the thing we do (yes, language lets us be in both places at once). Here we share an update from the lens of our Little Language Matters* Business Director (lens).Lens of LanguageTo find the feel for the Solo Business Director language lens and how it focuses a specific focus, you can know to notice the acknowledgement of the business delivery to date and the shift to walk to a level where the view of the detail of ‘where we have been’ and ‘where we are’ are both informing and inspiring our decisions and direction of where we are going growing from here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit itsnotabigthing.substack.com Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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26 | Why you may start to notice Solo Business lead the Strategic Direction conversation.
There are those moments that we all know from time to time where we find ourselves in old ways and days and undoing all the good grown before now — this is one such moment in one Solo Business.For a minute we have found those lazy conversations creeping into the room. Moving us to the type of conversations we already know, that have grown all their big grows and are now settled and set in where they are. While we enjoy leaning in and learning in these conversations, this is not the part Little Language Matters* to play.Here we share a real lesson learned and a little of where we are growing from here.Important: We’re stepping out of the office and look forward to returning fresh faced and growing in new ways in Solo Business Strategic Direction. Talk Soon. Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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25 | How your Strategic Direction works with you to grow to know what works for you and your Solo Business.
In this conversation we offer you not any one way for you to business your Solo Business. Often ‘what works’ in your Solo business comes from the delivery layer in your systems, strategies, or services/products.Sure, there are templates to trace to get started, to do it the first time, to grow it into your own. And then there are ways in your days that are already working, that need not change, but can do more of the heavy lifting across different parts of your Solo Business. Here we take what you know in the doing of your delivery to be informed, influenced, and inspired by slipping in to lean on your Strategic Direction in your ways and days. Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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24 | Why you're in good company if you too thought scaling in Solo Business was the same as growing.
Have you ever been in those conversations and you think are you in sync, you are talking the same talk, and later learn you were so far off you just have to laugh out loud. Confession, we are very totally all human here and we too have been talking to ‘scaling’ and ‘growing’ being interchangeable, and to a small degree we have been right 😅Annnnnnd in the same breath, we have been missing out on a really real opportunity to be leaned on and leveraged 😃We share a little of our now knowing and we are loving where it is going growing from here 🌱 Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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23 | When to put your Strategic Direction to work in your Solo Business Strategies.
How we think in our Solo Business generally often always falls into one of two cognitive comfort thinking camps. Some of us enjoy working among the big bigness of the big picture and picking the direction and destination. Some enjoy the diving into the detail taking the big picture and making it really real.We have a choice. We can stay in our lane. Or, we can learn our comfort zone and enough of the other to be fully across our Solo Business. It is totally doable by first knowing it is a thing and then practicing it a little over a long time.For now we illustrate one example of where this is commonly practiced out in moving from growing a Strategic Direction to playing our part in a Strategy. Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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22 | How looking through the buying lens can work better for you and your Solo Business.
Let’s have a little fun with playing with a popular ‘mindset’ — (specifically, part of the Money Mindset) — tis always a little fun to look a set mind in the face and wonder what is fixed and fused and what is open to another view. Here we slip from selling to buying and by doing so move what we see from the back-of-business to look at our Solo Business from the lens of a buyer out front.You are right in thinking they are the same and you are right when you wonder about the difference the lens of a label makes and what leaning into this lens can bring to your Solo Business. Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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21 | How we can lean on the labels of Solo Business and Small Business to do some of the heavy lifting.
Small Business and Solo Business are labels lobbed about with little thought in our business conversations. And, it is this little thought out thinking that we can now realise a real opportunity to lean on and leverage these labels to do some of the heavy lifting in our front and back of business thinking. Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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20 | Why growing a Solo Business garden makes more sense than building a business building.
It is simple, buildings are built for a purpose, and while that purpose may change with future custodians, the walls are where they are, the floors are fixed, and ceiling keeps everything contained and concentrating on meeting that business purpose.A Solo Business needs more set structure. The idea of fixed flexibility kinda feels more like flapping in the business breeze to make something already made work.Instead we grow an idea, just one, where maybe the mobility of growing in contained containers concentrated in a fixed footprint lends itself to work more for Solo Business. Enjoy. Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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19 | How saying you're a solopreneur talks less to your Solo Business and more to you.
So many Solo Businesses start from the self selected label of being a solopreneur (a nod to stepping out of the ever crowded crowd of entrepreneurs and being chuffed where all is done by one).Here we expand on the existing and open an option to a knowing know of when to name yourself a solopreneur and when to shift the focus to your Solo Business. This is where you having a strong sense of self in your role in your Solo business in your Strategic Direction (specifically, your Niche and Business Model-Network) come to play their part in your business ways and days. Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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18 | Why 'we is me' is less to do with headcount and more about growing in Solo Business.
In the context of conversations in business, scale says ‘more’ to many. What is commonly confused is the tendencies to talk to size being about headcount, assuming that more people means more capacity, more capability, more more to do more, to be more. Now some will trust when there is more, and they are right, there is a time when you need more business bums in seats to hold and have confidence in continuity of supplying a service or producing a product. And then, there are a growing number of ‘others’.Here we circle back to move forward with the focus of ‘all done by one’ and building the belief that ‘size matters’ to welcome the curiosity of the strength of working with a Solo Business. But, before we do, it is up to us to be comfortable in our own business skin to say ‘we is me’ 😁 Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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17 | When it's best to be a Solo Business Owner and when to be a CEO in Small Business.
The funny thing about taking what works in big business and popping it to play a part in Solo Business that sometimes it looks a little very different. Here we draw the focus to a frame of connecting your Solo Business to resources through specific relationships, specifically those relationships assigned to exisiting business role names. In this conversation we work with business roles as a bridge between the different business makeups to make what we have work harder for us. While there is no one way to get our foot in that door, to get our name out there, or to get the needs we need met through who we know and who knows us, we certainly can leverage the already embedded assumptions of these common business role labels to get us what we need with purpose on purpose easier. Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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16 | How the Director and Manager lenses lighten the workload in Solo Business.
We are putting forward the idea that maybe the middle can be less messy or muddy and16 be more magic with the clarity cleared up when working with a couple of key Business Role Lenses, specifically the Manager and Director.Through a real world example we share an application of how the Manager and Director can both connect and correct working in Solo Business. Some lenses feel more familiar, while others feel forced and foreign, so they are not always picked up until they are deliberately designed to be picked up.For now, the idea is to pick up the idea of Business Role Lenses in Solo Business. Then when you are ready, you can note and notice how you work with your lens(es) now. And then, by design 😉 Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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15 | How bringing Business Roles into Solo Business grows clarity, congruency, and connection.
Business role lenses are so light and so little they are easy enough to pull out in our days and ways. Growing on what we are already knowing about Business roles Lenses, we keep going growing. Really leaning in to learn what we can learn, what we can leverage, and where it can lead us (on and off track). The point is in the persistent practice of pulling out the aligned lens for you to direct, decide, or do what needs doing, or to catch yourself when you find you are leaning on one lens just because it feels more familiar and friendly 🤭 Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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14 | How a level line works for Solo Business.
In big business layered layers of levels make sense. It makes sense to move the deciding, directing, and doing to be done on different floors (metaphorical and actual). In medium and small business these levels work too. In Solo Business…not so much.Here we continue to grow the idea into Solo Business ways and days where ‘all can be done by one’ by building in the Business Role Lenses. Same level, same you, different view.The view that tells you what you will can do next. Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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13 | How Business Roles Lenses can be a game changer in Solo business.
Groan, another game changer Bear with, maybe this one really is 🙃Remember a couple of convos ago where we dared utter aloud the idea that ‘all can be done by one’ in Solo Business and said it again that we can work towards ‘all done by one’ as a normal norm by shifting your knowing of a business day away from what you may know, or is normal for the many, and instead of filling out the day to sooth that itch to be growing the business…remember that ol’ chestnut, well, we are going a little further to make ‘all done by one’ more less ‘possible’ and more ’practical’ with a little language thang (aka Language Device) we call Solo Business Business Roles.(…and yes, we know that’s a crazy long sentence, we get so chatty Kathy when we get excited…you’re welcome 😅)Okay, we don’t call this actually workable way that actually works Solo Business Business Roles, even in the excitement we too think it is all round unpleasant looking to say, so we just know them to be Business Roles Lenses, or Lens for short (your part to play is to assume the silent parts, please and thank you).Business Purpose🔗 https://littlelanguagematters.com.au/in-business/in-solo-business/dictionary/business-purposeUpdate: Since building out the Business Role Lenses from idea to actually being a thing, they are fully embedded and working hard in our ways and days. The downside, the tickles of not soothing our deliverer to play with the words is almost every time loved out loud by our Manager and Director in moving our ideas to be pick-upable by you.Talk about things that you can pick up, at a pace that is practical for us, we are publishes Solo business Projects that are designed with only one thing on our minds…Solo Business…and Strategic Direction!You are most very totally welcome to keep an eye on the growing knowing you can build in your own business here:🔗 https://littlelanguagematters.com.au/in-business/in-solo-business/projects Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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12 | How knowing your Niche lightens the load to grow in Solo Business.
Knowing your Solo Business Niche is only the beginning…working out where in your days and ways you actually use your Niche to navigate what we do, to indicate what we need to (and do), and to extricate us (from what we really don’t need to be doing 🤭). Yes, your Niche names who you do and what you do for/with them. And yes, your Niche ties you to that something bigger than your business. Your Niche lends itself to the little things leading you to and away from your part to play in the big picture. Your Niche is the kindest of kinds that lets you know that that thing is ‘enough’ complete for now, no that draw is not the most important thing to sort through now, and yes, stepping outside with a cuppa to collect a little sun before moving onto the next task. Enjoy.🔗 https://littlelanguagematters.com.au/resources/solo-business-dictionary/business-niche Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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11 | How not saying your Niche aloud may be working for your Solo Business.
Knowing your solo Business Niche is one thing, saying it aloud is another. We are forever meeting our needs in every decision, every doing, every ‘darn it', why won’t you just work already!’ The funny thing they do not tell you about meeting our needs…we are amazing at meeting them in the most not great ways in our days. That’s not the point pained to provoke here — we are not the type to say be better for your business.Instead, we kindly offer an alternate route by first knowing and then growing (in your own timing!). That’s it. Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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10 | How little language leaks can tell you where you 'really' are in your Solo Business.
From the beginning we are encouraged to talk about our Solo Business aloud. While this suggestion is not paired with being particular who you share with, that is another conversation.Here we tap into the talking talking that can let anyone who knows to notice where you and your Solo Business growth are at, where you are going, and a hellava lot about who you have be talking to where you have been.While talking is telling and you may feel the urge and surge to redirect all resources to ‘watch’ what you say, that is far far from the point pointed to here.Instead, we put forward the idea of being curious about your current place and space. We pop lightly aloud the idea of looking at your language both in what you are saying to others, and especially in what you are sharing with yourself. Enjoy. Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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9 | How Niches are nice and Markets can do more in Solo Business.
From the moment we say aloud that we are beginning a business, there is that assumed assumption littered and layered into each well meaning question and queries to learn more before you know. Before you know what you do. Before you know who you do it with (or for). Before you know part you want to play in a picture that is far from painted and ready to be viewed aloud.Knowing this knowing, even when you are in a known market, and especially when you are in a new or emerging market, is enough. Then, when you are ready, then you can walk the walk among what you know now, what you need to know now, and when you know enough (now). Your market will move with you and your business. Some follow the path of your clients and customers, others follow the path of least resistance. Both do and do not work in their own ways and day. For now, looking with a little enough new in you knowing of your now market may be enough to move where you are going sooner.Just incase you want to know a little more:🔗 https:/Just /littlelanguagematters.com.au/resources/solo-business-dictionary/solo-business Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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8 | How a Business Niche can better steer your Solo Business network.
Niche and networks are two terms tossed about the common business conversations like confetti sprinkling the assumed assumption everyone has them and uses them. Now, the former is truer than the latter and the latter is certainly alive and living, but the two together…not often so.Here we put forward the idea of not being driven (by what you can give) but of driving (designing what you give and get) and your decision of who gets what from you, where and when they can get it, and who is outside of this space and place.The point is far from exclusion or inclusion, it is about being part of something bigger. By being aligned you and your Solo Business can play your part in the bigger better. Bonus: When your networks are designed and aligned with your niche, those networking efforts and energies lift to look forward to each engagement.🐝 Buzz Words Collected in the Wild 🥡The ‘Buzz’ words I heard on repeat in the wild last week (soz, I mentioned then and didn’t follow through with what they were…until now) were:* Data (this one was by faaaaaaar the biggest buzzed!)* Thinking* Decisions* Autonomy Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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7 | Why Scale(able), Sale(able), and Sustain(able) mean more in Solo Business.
Hello and Welcome 👋You're invited to join our growing convo about separating the Solo Business Structure from the Small Business bucket. Just by talking about it here we're taking the first steps to see the Solo Business Experience to being to stand out, to be stand lone, and to be something kinda truly special.In this conversation we're growing in what we're knowing by circling back and clicking and collecting parts of our previous conversations to connect them with where we're going. Specially, we're:- building on the 3 layers of the Solo Business Structure (Big Picture > Strategic Direction > Delivery)- unlocking the sub-layers in Delivery (Layer 3) to learn a little about Business As Usual (BAU), Exception Management, and New Product/Service, and- connecting the importance of delivering Delivery sub-layers as designed to grow the Solo Business Structure and Solo Business Experience to be saleable, scaleable, and sustainable.As we settle into how much information is enough to inspire, inform, and influence your days and ways, it's suggested your first liten be loose and while you are moving in your pottering potter or on your daily walk. If something is relevant to you now, it will jump out at you and when you are at your desk you can pop back and looking through that lens see that there is more than enough info you to do you in your Solo Business-ing.Until when, may your exceptions be so exceptional that they are few and far far between.Kathy. Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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6 | How a bigger business vision can be better for Solo Business.
Wanna know the number one way to sell yourself short in Solo Business?It’s easy, just set your vision to a short view (a give away is that your business is mentioned in the vision wording words). Go bigger! Go beyond your business! Go beyond your market, your industry! Stuff ‘em, go bigger!Go so big you are beyond the boundaries of being told what you do and how you do it. Instead see the lines that link what you are working to see as a normal norm in your our world.The funny thing is, it will be so big that it looks like it is everyone while being so specific it feels like someone specific — being in both places at once is the measure you have a view big enough to get to work.🔗 https://littlelanguagematters.com.au/in-business/in-solo-business/dictionary/business-vision Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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5 | Why it's important to know you can always close your Solo Business for good.
It is funny, everything that begins ends, everything that starts stops, everything that is already was. Yet, when it comes to business, the conversation about consider closing is kinda taboo almost like if we say it out loud that we may make it happen. Yeah. Nah. From experience, the funny thing is that as soon as it is said aloud it plays the part it needs to play. For many Solo Businesses, it is about the rush of relief knowing it is an option, an opportunity, and only one option. We encourage you to say it aloud with your trusted humans who can sit with you in these moments and be there without having a say either way or to soothe the sore that sometimes often always comes when this moment is mentioned. Instead, just being in a room and letting the words do as words do, soon enough the focus will flow to what comes. Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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4 | Why it's time to separate Strategic Direction from Strategy in Solo Business.
There are some parts in solo business where this is the same as that and this can do the same thing as that…strategy and strategic direction is not in this category.When it comes to strategy and strategic direction, one is moving and the other is the stable stability that keeps the Solo Business playing a part in something bigger.Where you will have one strategic direction, you can have many strategies in succession or at the same time. It is the parts of the strategic direction that both inspire and ensure that strategies start and stay try to the purpose of the Solo Business (and don’t go doing their own thang!).Both are important to Solo Business. By just knowing they are different you are already on your way to working better with what you have. Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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3 | How to begin to move on from being everything, everywhere, all at once in Solo Business.
Time is one of the most valued and valuable resources in a Solo Business. Something that is learnt often always the hard way and without knowing until it is known is that a work day does not equal a calendar day. Here we suggest a suggestion to shift the view from designing your work ways and days from the time you have to the time you actually need to work based on your actual Solo Business needs. Spoiler: Many find that fill was there to scratch that itch of the belief of being busy was better for the business and part of Solo Business life. Yeah. Nah. But maybe this one rite of passage that we can not totally eliminate but we can definitely shorten for many. Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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2 | How sharing your business beliefs can be better for Solo Business.
You are invited to consider an idea of an idea, specially why you may want to be clear on your beliefs and how you can use your values to grow trust. Working with the words we actually use, we can make to small changes that can grow what we know bigger than what we know now.In this conversation I draw a line to separate and support construct to stand strong on its own side-by-side.We clear up the nuances between:- beliefs acting as a group of shared beliefs- beliefs as a plural of belief, and- belief as a sentence that can get stronger agreement in the specific context of a business.Once we have untangle and de-twined belief being a part of a value, we lean in a look at how we can use values to make meaning of a moment in progress and moving it forward with the sense of what one can do what one knows now. And we work with values as a decision-ing devise to sense check for congruency and consistency to inform a decision at any stage.If you only take one thing from our conversation, take with you the idea that beliefs and values are different elements that inform and influence our businesses...and (if you have a website) you're encouraged to entertain the idea of sharing your business beliefs.P.S. Also, as mentioned in the start of the conversation we have a sister podcast for the human-ing human here where I (Kathy) share parts of my personal human experience to support growing examples of our we can support the experience of our thinking through the lens of our language. It's here I share parts of the experience of working with and separating myself from my business as well as navigating relationships, health, and the moments often not spoken aloud...until now.🔗 https://kathyrast.substack.com/podcast Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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1 | Why one Solo Business is on a mission to grow Solo Business to play a part in something bigger.
Update: You may notice that the description below feels put together and has a strong sense of self. You are right! We pull this front of mind as listening to this first conversation you may feel the feels of the sense of self being out of sorts and leaning towards being more like ‘unsure of self. You are right! You see, we (Kathy and Little Language Matters*) knew we had to begin to grow what we needed to know. In the past we deleted iterations like this. Now, we have chosen to keep it here in case the feels for feeling and finding oneself in your own business can pick up in in conversations 1 to 26. If you want the second wave of where we are going, then jump to conversation twenty-seven. You are most welcome to join a growing conversation. By talking the talk we are here to grow new knowings that can shape our working ways and days to see us living our best Solo Business life already. In this container we call a conversation, we bring forward the idea that Solo Business life has the potential to be more practical and play a bigger part by suggesting it’s time to retire that outdated pain pointed out in every service sales page that Solo Business life is lonely. Instead, we suggest that it is possible that ‘all can be done by one’ which is less about our company and more about who alone can work better in business.This conversation is unscripted, planned in pencil, and pondered aloud in real-life in real-time where learnings are linked in wavy, crinkled, and connected lines of logic out loud 🤭 Get full access to Simple (enough) Solo Business at itsnotabigthing.substack.com/subscribe
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