Purpose + Profit Podcast

Jess Sato revisits the “watershed idea” and pushes back on the common entrepreneurial narrative that feeling stuck means you need an identity shift before results can follow. Drawing on more than two decades of work with accomplished women, she argues that many aren’t lacking ambition or capability; they’re wrestling with an unresolved, conviction-driven idea that keeps resurfacing and is hard to name without disrupting a profitable business. She explains that confidence, authority, and self-belief often come after gaining clarity on the central idea and building a strategy around it, not before, and shares examples of clients who experienced confidence and identity shifts as a result of getting clear. Jess outlines her approach of starting with the underlying idea before offers or messaging, and invites listeners to take the Watershed Idea Quiz or book a Watershed Idea Call.00:00 Welcome and Recap01:40 The Identity Trap03:30 What Really Keeps You Stuck05:25 Clarity Creates Confidence06:15 Client Stories in Action08:25 Why Sequence Matters10:09 Start With the Idea11:39 Is It Burnout or a Calling12:28 Quiz and Call to Action13:26 Final EncouragementIf you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Jess Sato returns to the Purpose and Profit Podcast to explore why certain ideas won’t leave us alone, calling this experience “unfinished purpose,” a costly, gnawing incompleteness that success and busyness can’t quiet. Using the Continental Divide as a metaphor, she describes a Watershed Idea™ as a conviction-driven insight that channels years of lived and professional experience so nothing is wasted and work, leadership, and legacy shift without starting over. She shares three examples of women who each carried persistent ideas they couldn’t articulate, integrate, or untangle until they found language, a deliberate path forward, or a clear throughline. But clarity brought speaking opportunities, partnerships, a TEDx talk, a book, and industry change. Jess argues clarity comes from better questions and trusted support, then invites listeners to take a free 10-question Watershed Idea™ Quiz at https://jessicasato.com/watershed-quiz to identify where they are in the process and what to do next.00:00 Welcome Back Update00:28 The Idea That Won’t Quit01:43 Continental Divide Metaphor03:17 Three Women Examples07:09 Unfinished Purpose Defined09:32 Watershed Idea Explained10:23 Signs of a Watershed Idea12:04 What Changed for Them14:29 Your Flicker Is Data15:20 Clarity Needs Partnership16:35 Watershed Idea™ Quiz18:02 Final Call to ActionIf you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

From Period Poverty to Economic Power: Why Menstrual Equity MattersJess Sato introduces period poverty through the experience of a student lacking menstrual supplies and explains that it is not only a hygiene concern but also an education, public health, gender equity, and economic issue. She notes that an estimated 500 million women and girls globally lack adequate menstrual products, sanitation facilities, and menstrual health education, and that in the U.S. about 16.9 million people who menstruate live in poverty and may struggle to afford period products, leading to missed school or work and unhealthy coping strategies. As part of the global Podcasthon initiative, the episode highlights Days for Girls, which partners with communities in more than 140 countries to expand access to menstrual supplies, increase menstrual health education, and support women-led enterprises that produce reusable menstrual kits locally, reducing cost barriers while creating income and sustainable, stigma-reducing solutions.00:00 Welcome and Setup02:27 What Period Poverty Is04:43 How Big the Problem Is07:12 Why It Hurts Economies09:18 From Charity to Agency09:58 Days for Girls Model12:44 Personal Involvement13:54 Empowering Local Women15:27 Call to Action and WrapImportant LinksDays for Girls | Days for Girls InstagramUNICEF Menstrual HealthBrookings Period Poverty in the U.S.Period.org researchPodcasthon Previous Episodes or BlogsThe Power of Days: Keys Learnings on Resilience, Dignity, and Gender EquityPeriod Poverty and Menstrual Equity - A Call To ActionIf you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

The Power of Clarity in Uncertain TimesIn this episode of the Purpose and Profit Podcast, Jess Sato explores the vital role of clarity amidst global volatility and uncertainty. Drawing from personal experiences in various authoritarian regimes, Jess emphasizes the importance of understanding and standing by one's core values, particularly in leadership and business. The discussion highlights the erosion of democratic norms and the necessity of active stewardship, especially for marginalized communities and women. With a strong rejection of the profit-at-all-costs mindset, Jess advocates for values-aligned leadership that prioritizes human dignity, equity, and ethical decision-making, urging business owners to reflect on their beliefs and their impact on the world.00:00 Welcome to the Purpose and Profit Podcast00:19 The Importance of Clarity in Uncertain Times01:13 Experiences in Authoritarian Environments02:47 Current Political and Social Climate05:30 The Role of Women's Leadership06:16 Rejecting Profit at All Costs07:34 Values-Aligned Leadership09:01 Global Awareness and Leadership09:53 Integrating Beliefs into Consulting Work12:01 Reflecting on Personal Beliefs and Leadership14:12 Final Thoughts and Call to ActionResources MentionedInvesting in Women's Voices and IdeasIf you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Starting the New Year with Intention and PrecisionJess Sato discusses the pressures and urgency often felt at the start of a new year. She emphasizes the importance of easing into the year with intention and avoiding the instinct to make rapid changes. Jess shares her experience of becoming the President of the Board for HeartProfit and talks about the significance of discerning what still matters in one’s work and relationships. She advises leaders to audit their past actions, understand shifts in their environment, and maintain valuable elements of their work, rather than overhauling everything. The episode highlights the need for strategic and deliberate thinking to navigate leadership transitions and build purpose-driven businesses successfully.00:00 Welcome Back to the Purpose and Profit Podcast00:27 Easing into the New Year01:30 Navigating Choices and Consequences03:45 The Importance of Audits and Discernment05:32 Understanding Leadership Transitions09:28 Preserving Continuity and Relationships13:26 Strategic Thinking for the New Year16:34 Final Thoughts and InvitationIf you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Strategic Readiness for Founders: The Essential FrameworkThis episode focuses on the critical aspects of strategic planning for business founders. The episode highlights the importance of strategic readiness, featuring Jess Sato's experience with the U.S. military and Boeing. Key points include assessing the state of the business, aligning personal life with business goals, evaluating business design, setting ambitious goals, tailoring marketing and sales strategies, and ensuring execution through detailed planning and accountability. This episode aims to provide a comprehensive framework for business growth aligned with personal and professional values.00:00 Welcome and Introduction01:03 The Importance of Strategic Planning01:34 My Background in Strategic Planning06:11 The Strategy Method Framework07:05 State of Your Business10:07 Thrive in Life13:32 Revisit Your Business Design16:46 Aim High: Setting Ambitious Goals19:35 Tailoring Your Marketing and Sales Strategies23:19 Engineering Your Weekly Plans25:24 Get Moving: Execution and Accountability29:10 CEO Time: The Key to Sustainable Growth30:31 Conclusion and Call to ActionResourcesBuilt to Last Egypt RetreatConviction-Driven Growth ScorecardGet support as you map out your S.T.R.A.T.E.G.Y.If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Conviction-Driven Leadership: Lessons from 'Wicked'This episode concludes a four-part series on the Friction of Success with a focus on conviction driven leadership, inspired by the musical 'Wicked'. Jess Sato explores the transformative power of conviction, sharing personal experiences from her time at Boeing and examples from her clients. She emphasizes that true leadership comes from aligning your business with your true self, even when it means making difficult decisions. The episode encourages listeners to embrace their inner voice, step away from outdated strategies, and make bold moves toward a more authentic and impactful future.00:00 Introduction to the Friction of Success Series00:29 Conviction Driven Leadership: A New Approach01:16 Lessons from Wicked: Defying Gravity03:11 Understanding Conviction and Its Challenges04:28 Personal Story: Leaving Boeing07:06 The Reality of Leading with Conviction10:47 Real-Life Example: Lisa Smith's Journey12:10 The Power of Conviction in Business Growth14:28 Invitation to Embrace Your Next Season16:13 Conclusion: Partnering in Your JourneyResourcesBook your Strategic Clarity CallConviction-Driven Growth ScorecardIf you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Re-architecting Your Business for True Alignment and GrowthIn this episode of the Purpose and Profit Podcast, Jess Sato shares practical advice on identifying and addressing the 4 types of friction she often sees in business.Drawing from personal experiences and client stories, Jess introduces a three-phase framework for rebuilding a business to align with evolving convictions, values, and vision. This strategic and emotional journey emphasizes the role of deep self-assessment, strategic re-architecting, and stepping into advanced leadership challenges to create a business that truly reflects your current vision and goals.00:00 Welcome to the Purpose and Profit Podcast00:47 Understanding the Friction of Success02:24 Identifying Types of Friction05:42 Practical Steps to Rebuild Your Business07:17 A Personal Story of Business Evolution16:07 Client Success Story: Diane's Transformation20:21 The Three-Phase Rebuild Framework29:45 Emotional Landscape of Business Rebuilding33:18 Conclusion and Next StepsResources MentionedConviction-Driven Growth Scorecard™Built to Last Egypt RetreatBook your Strategic Clarity CallIf you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Decoding Business Friction: Aligning Growth with Evolving VisionIn this episode of the Purpose and Profit Podcast, Jess Sato delves deeper into the concept of the friction of success in business. Drawing from personal anecdotes and professional observations, Jess explores how misalignment in conviction, clarity, demand, and impact can signal the need for strategic evolution. She emphasizes viewing friction as feedback rather than failure and offers practical questions and tools, such as the Conviction-Driven Growth Scorecard™, to help business leaders diagnose and address these areas. This episode encourages listeners to thoughtfully recalibrate their businesses to align with their evolved visions and missions, ensuring continued growth and fulfillment without unnecessary overhaul.00:00 Welcome Back to the Purpose and Profit Podcast00:42 The Friction of Success: A Personal Story03:00 Understanding Business Friction as Feedback05:28 Four Key Areas of Business Friction06:34 Conviction: The Foundation of Your Business10:22 Clarity: Turning Conviction into Strategic Direction13:33 Demand: Resonating with Your Ideal Audience17:56 Impact: The Ripple Effect of Your Work21:19 Strategic Rebuilding and Final ThoughtsResources MentionedGrab the Conviction-Driven Growth Scorecard™Episode 76 - How the Friction of Success Creeps InEpisode 75 - How to Sell in a Slower MarketIf you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Navigating the "Friction of Success" in Your BusinessIn this episode of the Purpose and Profit Podcast, Jess Sato recounts the lessons learned from her childhood experiences in her grandfather's autobody shop and her mother's transmission rebuild, drawing parallels between these stories and the need for business owners to recalibrate successful businesses when they start feeling heavy. She introduces a new four-part series on addressing the "Friction of Success" and emphasizes the importance of reconnecting with core values, rebuilding strategies with clarity, and integrating impact into business operations. Jess shares real-world examples and introduces the Conviction Driven Growth Scorecard™ as a diagnostic tool for identifying and addressing business friction. 00:00 Welcome to the Purpose and Profit Podcast01:11 Introducing the Friction of Success01:28 Personal Stories of Resilience03:16 Recognizing the Signs of Business Friction06:59 Real-World Examples of Business Friction09:09 Strategies to Overcome Business Friction11:05 Reconnecting with Your Core Conviction13:53 From Friction to Flow15:40 Introducing the Conviction Driven Growth Scorecard™16:35 Join the Conversation and Next StepsDownload your copy of the Conviction Driven Growth Scorecard™If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Navigating Economic Downturns: Adapting Your Sales and Marketing StrategyIn this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to each group. She emphasizes the importance of clarity, specificity, and ROI in your messaging, and provides practical tips for staying strong in a tough market without resorting to price cuts.00:00 Welcome Back to the Purpose and Profit Podcast00:29 Navigating Business Slowdowns03:43 Understanding Buyer Psychology05:44 Slam on the Brakes Buyers10:25 Pained but Patient Buyers14:34 Comfortably Well-Off Buyers16:26 Live for Today Buyers23:20 Practical Strategies for Tough Times26:23 Final Thoughts and EncouragementResources MentionedBuilt to Last Egypt RetreatHarvard Business Review articleWhat To Do When Business Growth Just StopsIf you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Navigating Business Stagnation: Strategies for Renewed GrowthIn this episode of the Purpose and Profit Podcast, Jess Sato addresses a common issue faced by business owners: stagnation and slowed growth. Offering personal insights and referencing industry data, she explores why businesses experience cycles of rapid growth and slowdowns. Jess highlights the importance of clarity in messaging, the evolution of consumer behavior, and the need to adjust marketing strategies to remain relevant. She details the importance of focusing on tangible results, simplifying offers, and rebuilding trust through consistency. Jess concludes by emphasizing the significance of practical strategies to rejuvenate business growth, encouraging listeners to refine their marketing approach to align with current market demands.00:00 Welcome Back to the Purpose and Profit Podcast00:58 When Business Growth Stagnates05:34 Navigating Market Shifts10:50 Relevance, Resonance, and Results23:48 Building Traction Without the Grind24:54 The Bold Rebuild™31:54 Final Thoughts and InvitationIf your business feels like it’s hit a wall, this is the work we do inside The Bold Rebuild™. We’ll refine your message, align your offers, and rebuild your visibility strategy so you can get real traction again. All you have to do is grab a spot on my calendar. We’ll talk through your unique situation and build a plan to jump start your business. If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

In this unique host takeover episode of the Purpose and Profit Podcast, Jess Sato hands over the mic to Shaw Teasley. Jess shares insights from her recent trip to Egypt, exploring the powerful connections she felt and the enriching interactions with female entrepreneurs across various sectors. The conversation delves into themes of legacy, alignment, and the global sisterhood, shedding light on the transformative impact of travel and deep cultural exchange. Jess discusses her plans for a curated retreat in Egypt, aimed at fostering meaningful connections and personal growth for women entrepreneurs.00:00 Introduction and Host Takeover01:04 Meet Shawn Teasley: Social Media Expert03:22 Exploring Egypt: A Personal Journey06:49 Women Entrepreneurs in Egypt15:03 The Power of Social Media and Digital Detox27:03 The Missing Piece27:22 The Egyptian Women Entrepreneur Initiative28:16 Planning the Trip to Egypt28:50 Workshops and Round Tables29:06 Meeting Diverse Groups of Women Entrepreneurs30:07 Experiencing Local Culture and Craftsmanship31:49 Reflections on Global Sisterhood33:35 The Power of Intentional Travel35:21 Curating Transformative Experiences45:20 Safety and Security in Egypt49:33 Final Thoughts and Future PlansJoin us on the Retreat!About ShawnShawn Teasley is a marketing and social media strategist passionate about digital marketing, storytelling, and social media. As the owner of Social Tonic, she consults, trains, and mentors teams, helping businesses streamline marketing through done-for-you services or in-house training.Dedicated to supporting startups and entrepreneurs, Shawn offers strategic guidance and creative solutions. Inspired by her father’s entrepreneurial spirit, she loves helping brands establish their presence and grow with confidence. Her approach makes marketing strategic, sustainable, and low-stress, allowing business owners to focus on what they do best.Connect with Shawn on LinkedInIf you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Empowering Women Entrepreneurs in Egypt: Stories of Impact and LegacyJess Sato continues her journey from Egypt, shifting her focus from the ancient legacies of women leaders to the modern women building Egypt's future.Highlighting inspiring stories of women like Asmaa, Laila, Iman, Soha, and Nirvana, Jess underscores how these women are transforming their communities through bold ideas and impactful actions. Jess emphasizes the importance of voicing and acting on imperfect ideas to create lasting impact. She invites listeners to join her on an upcoming retreat to connect with these women and explore what it means to build something meaningful and enduring.00:00 Welcome Back to the Purpose and Profit Podcast00:42 Exploring Egypt's Future Through Its Women02:59 Asma's Sewing Workshop: A Dream Realized06:01 Bellies En Route: Food as a Cultural Gateway07:24 Al Mudra Hotel: An Oasis of Tranquility08:47 Weaving Identity and Opportunity in Aswan11:12 Empowering Women Entrepreneurs in Cairo12:57 The Global Sisterhood: Building Sustainable Success16:13 Final Thoughts: Bringing Ideas to LifeThe Egypt Retreat -- Join the waitlist!Need support bringing your big idea to life in your business?If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

The Power of Big Ideas and Ancient Legacy from Cairo, EgyptIn this episode of the Purpose and Profit Podcast, Jess Sato broadcasts live from Cairo, Egypt, revisiting a country that shaped her early years and global perspective. Jess shares her transformative experiences as a female business owner and teacher at the American University in Cairo, conducting workshops for female entrepreneurs and leaders.She discusses important topics such as visibility, leadership, and the legacy of powerful women in history through visits to temples dedicated to Hathor, Hatshepsut, and Isis. Jessica emphasizes the importance of women's big ideas, their impact, and the necessary devotion and resilience to bring them to life. The episode closes with thoughtful questions for you on how to claim and sustain their powerful ideas and legacy.RESOURCESJoin the waitlist for the 2026 Egypt RetreatGet support for your big idea!00:00 Welcome to the Purpose and Profit Podcast02:09 A Personal Journey Through Egypt03:01 Empowering Female Entrepreneurs03:57 Historical Reflections on Female Leadership05:33 Exploring Hathor's Temple07:42 The Legacy of Queen Hatshepsut12:47 The Resilience of Isis's Temple16:59 Building Your Legacy21:35 Upcoming Retreat and Final ThoughtsIf you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

BONUS Episode of The Purpose and Profit Podcast with Lisa Katona SmithIn this special episode of the Purpose and Profit Podcast, Lisa Katona Smith, TEDx speaker, educator, and author of Parallel Recovery shares her journey from teaching to pioneering an approach that supports families facing mental health and substance use challenges. Jess and Lisa discuss the importance of person-focused language, the role of families in the recovery process, and the personal experiences that led her to this work. Highlighting her TEDx talk and new book, Lisa shares her experience challenging entrenched paradigms and the rigorous process behind communicating big ideas. This episode delves into the internal and external transformations required to create lasting impact through thought leadership.00:00 Welcome to the Purpose and Profit Podcast00:42 Introducing Lisa Katona Smith02:54 Lisa's Journey: From Teacher to Advocate03:26 The Impact of COVID and Personal Struggles04:12 Finding a New Purpose05:54 Supporting Families in Recovery07:42 The Importance of Connection13:59 Challenging the Status Quo in Recovery14:38 The Power of Language in Recovery20:54 Navigating Industry Resistance26:06 Refining the TED Talk27:35 The Motivation Behind the TED Talk30:13 The Challenge of Crafting a TED Talk33:11 The Importance of Personal Experience37:41 The Journey to Writing a Book42:47 The Evolution of a Business Philosophy48:42 Final Thoughts and AdviceIf you're on a journey similar to Lisa's and need support unpacking your big idea, let's talk! ABOUT LISA SMITHhttps://lisakatonasmith.com/Order Lisa's new book: Parallel Recovery: A Guide for Those Who Love Someone with Substance Use DisorderInstagram: Parallel_recoveryIf you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Navigating the Precipice: Unleashing Your Big IdeaIn this episode of the Purpose and Profit Podcast, Jess Sato concludes a three-part series on women navigating the messy middle in business. Highlights include insights into the frustration and disconnect business owners often feel, with emphasis on the pivotal moment before transformative change, aka the precipice. Jess shares the compelling journey of Lisa Katona Smith, detailing her evolving leadership, from community support for families with addiction issues to delivering a powerful TEDx talk and releasing her new book. This episode underscores the importance of clarity and boldness in articulating your big idea and leading with your authentic message.00:00 Welcome to the Purpose and Profit Podcast00:36 Recap of Previous Episodes01:07 The Moment Before Everything Changes04:30 Introducing Lisa's Story06:27 Lisa's TEDx Journey10:26 The Power of a Clear Message13:57 The Big Idea Audit16:37 Final Thoughts and Upcoming SurpriseBOOK YOUR BIG IDEA AUDITALL ABOUT LISA KATONA SMITHParallel RecoveryLisa Katona Smith's TEDx talkLisa's brand new book, Parallel Recovery: A Guide for Those Who Love Someone With Substance Use Disorder If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

In this episode of the Purpose and Profit Podcast, Jess Sato continues the series on real-life women who have overcome misalignments in their businesses to achieve rapid growth. Highlighting the importance of clarity and effective messaging, Jess shares the story of Jennifer Nelson, a successful realtor who struggled to communicate her value concisely. Through targeted messaging strategies, Jennifer was able to stand out in a saturated market. Business challenges often stem from messaging issues rather than strategy problems, and this episode concludes with a discussion on the importance of a clear, compelling message and an invitation to book a "Big Idea Audit" for personalized guidance.00:00 Welcome to the Purpose and Profit Podcast00:41 Real-Life Client Stories: High Achieving Women01:48 The Importance of Message Clarity04:12 Case Study: Jennifer Nelson's Messaging Transformation09:18 Identifying Messaging Problems12:08 The Power of a Clear, Bold Message14:02 Invitation to a Big Idea Audit16:17 Conclusion and Next Week's PreviewBook your big idea audit!If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

In this episode of the Purpose and Profit Podcast, Jess Sato discusses what happens when you realize you're building the wrong business. This is the first episode in a three-part series, featuring high-achieving, purpose-driven women who sought Jess’s guidance to realign their ventures. Jess shares the story of Jen Morris, who transitioned from a successful health and wellness business to founding "Renegade Motherhood," a progressive community for mothers who are also running businesses. Jess emphasizes the importance of clarity and alignment in business, arguing that true growth stems from understanding and aligning with one’s core values and vision. She also offers a free resource, "Why Isn’t This Working?", to help listeners diagnose and correct misalignment in their own businesses.00:00 Welcome to the Purpose and Profit Podcast01:49 Introducing Jen Morris and Renegade Motherhood03:55 The Struggle of Misalignment07:10 The Turning Point: Embracing the Big Idea09:14 Jen's Success and the Power of Clarity12:24 Steps to Realign Your Business15:19 Final Thoughts and ResourcesRESOURCES MENTIONEDWhy Isn't This Working?Need Support? Books a call!Meet Jen Morris!Renegade MotherhoodRenegade Motherhood InstagramJen Morris on FacebookIf you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

In this episode of the Purpose and Profit Podcast, Jess Sato explores the concept of the "upper limit problem," a term coined by Gay Hendricks in his book The Big Leap. Jess explains how this subconscious ceiling can affect your messaging and overall success. She shares her personal experience with overcoming her big idea threshold and emphasizes the importance of speaking unvarnished truths. She provides practical exercises to help listeners identify and articulate their core beliefs and challenges them to push past their discomfort to inspire industry-changing actions. Jess also introduces her programs, the Big Idea Sprint and the Big Idea Intensive, designed to support entrepreneurs in refining and boldly expressing their transformative ideas.00:00 Welcome and Recap00:45 Understanding the Upper Limit Problem03:56 The Big Idea Threshold06:44 Exercises to Uncover Your Big Idea10:12 Overcoming the Big Idea Threshold12:08 Support and Next Steps12:58 Final Thoughts and EncouragementNEED SUPPORT?The Big Idea SprintThe Big Idea IntensiveTalk it through if you're not sure which option is best for you!If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

In this episode of the Purpose and Profit Podcast, Jess Sato delves into the concept of the "big idea", addressing common fears and misconceptions surrounding it. She shares her personal journey of wrestling with her own big idea and offers insights into the hurdles of clarity and permission. Jess encourages entrepreneurs to recognize the truths they've been holding back and provides three introspective questions to help uncover their big ideas. Tune in to learn how to navigate through self-doubt and bring your impactful visions to life.00:00 Welcome Back to the Purpose and Profit Podcast00:43 Defining the 'Big Idea'01:55 Overcoming Self-Doubt03:37 Jess's Personal Journey05:30 Facing Fears and Embracing Change07:10 The Power of Women's Ideas10:02 Practical Steps to Uncover Your Big Idea14:50 Conclusion and Next StepsNEED SUPPORT?The Big Idea Sprint is where you begin your big idea journey!RESOURCES MENTIONEDWhat is a big idea?Do you have a lightning BOLT idea?Why the world needs your big idea right nowIs my idea big enough?If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

BONUS #3: Creating Clarity in Chaotic TimesIn the final episode of a special three-part series, business growth and visibility strategist Jess Sato emphasizes the importance of clarity in navigating business uncertainties. Jess delves into why internal clarity is crucial in volatile environments, offering actionable questions to help business owners gain focus and alignment. She shares personal insights, tools, and invites listeners to distill their ideas into coherent strategies and visibility assets. This episode serves as a motivational guide for women to harness clarity and drive impactful business growth.00:00 Introduction to the Final Episode00:31 Recap of Previous Episodes01:54 Today's Topic: Clarity as the New Power Move02:55 The Importance of Internal Clarity05:42 Finding Clarity Through Better Questions08:06 The Role of a Thought Partner10:23 Call to Action: Join the Impact Round Table11:39 Conclusion and Final ThoughtsGET SUPPORTJoin the Impact Round TableGet fast clarity and assets to take action immediately in The Big Idea SprintWant to talk through your business growth challenge, snag a spot on my calendar!If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

BONUS #2: Strategic Investing in Uncertain TimesIn the second bonus episode in this Navigating Uncertainty series, Jess Sato discusses how to strategically invest in your business during uncertain economic and social times. Jess underscores the importance of not retreating but rather doubling down on alignment and strategy to create clarity and momentum. She shares her own experience of auditing business expenses, making strategic cuts, and investing in long-term growth opportunities, such as a research trip to Egypt for her planned retreat. Jess also emphasizes the significance of targeted investments, maintaining visibility, building trust, and making small, meaningful moves to navigate through chaos and prepare for future opportunities. The episode encourages listeners to be bold and committed to their business growth despite uncertainties.00:00 Introduction to the Bonus Series00:41 Navigating Uncertainty in Business03:25 The Importance of Strategic Investment06:46 Personal Business Adjustments11:18 Encouragement and Final Thoughts15:40 Invitation to Connect and Upcoming TopicsGET SUPPORTJoin the Impact Round TableGet fast clarity and assets to take action immediately in The Big Idea SprintWant to talk through your business growth challenge, snag a spot on my calendar!If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Navigating Business Challenges: A Bonus Series In the first of 3 bonus episodes of the Purpose and Profit podcast, Jess Sato addresses the widespread struggles faced by female business owners amid economic uncertainty, political chaos, and a trust deficit in the industry. Jess outlines a step-by-step strategy to stabilize business operations, reconnect with strengths, assess and realign business goals, seek support, and rebuild with intention. This episode aims to provide actionable insights for female entrepreneurs to manage their businesses effectively during challenging times, ensuring alignment with values and long-term vision.00:00 Introduction to the Special Series01:55 Understanding the Current Business Landscape05:50 Navigating Business Challenges07:59 Stabilizing Your Business10:08 Reconnecting with Your Strengths12:02 Assessing and Realigning Your Business16:58 Getting Support and Perspective19:09 Clarifying Your Legacy and Rebuilding with Intention23:19 Invitation to Join the Impact Round Table25:07 Conclusion and Final ThoughtsGET SUPPORTJoin the Impact Round TableGet fast clarity and assets to take action immediately in The Big Idea SprintWant to talk through your business growth challenge, snag a spot on my calendar!If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Amplifying Women's Voices: The Smart Investment Society NeedsIn this episode of the Purpose and Profit Podcast, host Jess Sato discusses the crucial importance of investing in women's ideas from both societal and business perspectives. Inspired by International Women's Day, Jess delves into data highlighting the success and profitability driven by women-led businesses. She challenges listeners to acknowledge the systemic barriers that women face, especially under an administration that devalues diversity. This episode emphasizes that empowering women isn't just ethically right, but also economically beneficial. Through statistics and personal insights, Jess makes the case for amplifying women's voices and ideas, while urging listeners to actively support and highlight the contributions of women in their communities.00:00 Welcome to the Purpose and Profit Podcast00:04 The Importance of Investing in Women's Ideas00:51 Challenges Women Face in Business01:37 The Business Case for Investing in Women02:39 The Power of Women's Voices02:59 The Exhausting Reality for Women04:16 Women-Led Businesses Deliver Results05:40 The Need for Diverse Leadership08:00 The Relentless Pursuit of Our Missions09:21 Amplifying Women's Voices10:51 Conclusion: Be Bold, Be Brave, Make an ImpactIf you know you have something to say but aren't sure how to it out, book The Big Idea Sprint! In this 10-day container, we'll get down and dirty with your big idea, so you have the clarity and confidence to bring it to life!Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-satoIf you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Asking for What You Deserve: The Transformative Power of Owning Your ValueIn the fourth and final episode of the 'Why Isn't It Working?' series on the Purpose and Profit Podcast, host Jess Sato explores the critical importance of asking for what you truly deserve in your business. Through a personal story involving a canceled trip and a $27,000 contract, Jess highlights the systemic challenges women face in asserting their value. Jess discusses how reclaiming your voice and setting clear, unapologetic boundaries can transform your business and life. She also introduces resources like the free guide "Why Isn't It Working?" and the Bold Rebuild program to help listeners take actionable steps towards embracing their worth and reimagining their business models.00:00 Welcome to the Purpose and Profit Podcast00:15 Recap of Previous Episodes01:56 The Life-Changing Story04:57 The Realization and Its Impact06:08 The Systemic Issue of Asking for What We Deserve09:33 Reclaiming Your Voice and Power12:49 Final Thoughts and Call to ActionGrab my free guide "Why Isn't It Working?"Curious if the Bold Rebuild is right for you? Book your free, no obligation Bold Rebuild Clarity Call!Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-satoIf you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Finding Clarity: Cleaning Your Business LensesIn this episode of the Purpose and Profit Podcast, host Jess Sato discusses the common challenges business owners face when they feel stuck or disconnected from their core idea. Jess uses the analogy of dirty glasses to explain how old identities, mixed messages, and vague offers can obscure our vision. She emphasizes the importance of gaining clarity on one's big idea to align business efforts and strategies effectively. Jess shares her personal experience with TEDx speaker coaching and how identifying her core competencies helped her simplify and streamline her business. She encourages listeners to download her free guide, "Why Isn't It Working?" to gain clarity and overcome challenges in their own businesses. The episode underscores the significance of purpose-driven work and strategic pruning to move forward with confidence and impact.00:00 Introduction to the Series00:51 Understanding Lack of Clarity01:04 The Glasses Analogy02:30 Identifying the Real Problem07:42 The Bold Rebuild09:40 Conclusion and Call to ActionGrab the Why Isn't It Working Free Guide!!!Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-satoIf you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Strategic Restructuring: Avoiding the Trap of Burning Your Business To The GroundIn this episode of the Purpose and Profit Podcast, host Jess Sat continues the four-part series 'Why Isn't This Working?' by discussing the frustration business owners feel when they are "rootbound" and the urge to burn everything down is at an all time high She emphasizes that starting over isn't necessary; instead, a strategic rebuild is key. Jess draws parallels to her own experience of creating the perfect sugar cookie recipe, explaining that selectively keeping and discarding elements can lead to success. She outlines questions to ask for clarity and the importance of a thought partner in the process. The episode concludes by reiterating that growth does not equate to failure and introduces a free guide to help listeners find clarity and move forward with purpose.00:00 Welcome to the Purpose and Profit Podcast00:34 The Temptation to Burn It All Down02:13 The Cookie Experiment: A Lesson in Rebuilding07:16 Strategic Rebuilding: Questions to Ask11:19 The Bold Rebuild: Building Intentionally13:22 Final Thoughts and Free GuideGrab my brand new free guide - Why Isn't It Working?Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-satoIf you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Breaking Free from Business Stagnation: Identifying When It's Time to RepotIn this episode of the Purpose and Profit Podcast, host Jess Sato introduces a four-part series titled, "Why Isn't This Working Now?"Jess shares personal experiences and discusses the common struggles of successful entrepreneurs who feel stagnant despite their accomplishments. She uses the metaphor of a "rootbound" plant to illustrate how business owners often outgrow their current business models, leading to burnout and dissatisfaction. Jess emphasizes the importance of getting clear on your big idea and realigning your business to fit your current self and goals. She encourages listeners to stop forcing themselves to fit into outdated business containers and to embrace the need for growth and change. Jess also offers a free interactive guide to help entrepreneurs identify why they feel stuck and how to move forward.00:00 Introduction to the Series00:44 The Problem of Stagnation02:48 Understanding Root Bound Syndrome03:05 The Story of Mitch the Plant04:54 Recognizing the Need for Change08:11 The Bold Rebuild12:31 Conclusion and Next StepsGrab my new free guide: Why Isn't It Working?Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-satoIf you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Stepping into the Ring: Embracing Visibility for Business SuccessIn this episode of the Purpose and Profit Podcast, Jess Sato shares a story inspired by a podcast episode from The Art of Manliness featuring boxing trainer Teddy Atlas. Jess discusses the parallels between boxing and business, emphasizing the importance of stepping into the ring, choosing visibility over excuses, and leaning into discomfort to achieve success. She highlights the necessity of being seen and heard to make an impact and encourages listeners to share their big ideas boldly and consistently. Jess also stresses the power of uplifting others and collaborating within the community. Tune in to learn how to overcome fear, stand by your message, and make a meaningful impact through your business.00:00 Welcome to the Purpose and Profit Podcast00:52 Discovering The Art of Manliness01:46 Lessons from Teddy Atlas03:25 Stepping into the Ring of Business07:43 The Importance of Visibility11:50 Facing Fear and Embracing Vulnerability14:24 Empowering Others and Taking Action17:26 Final Thoughts and Call to ActionIf you're struggling to get clear and need to take quick action, book a free big idea clarity call today!Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-satoIf you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

In this episode of the Purpose and Profit Podcast, Jess Sato challenges the common misconception that you need to be everywhere to make an impact. Reflecting on her own experiences and industry trends, Jess explains why being scattered across multiple platforms can lead to burnout rather than results. Instead, she advocates for a strategic approach to visibility—focusing on your strengths, understanding your entrepreneurial type, and creating a system to captivate, cultivate, and convert your audience. Jess breaks down how to identify the right platforms and formats to effectively amplify your message and build lasting impact, ultimately guiding you to own your stage and stand out without spreading yourself too thin.00:00 Welcome to the Purpose and Profit Podcast00:24 The Myth of Being Everywhere02:12 Defining Thought Leadership04:54 Owning Your Stage06:04 Three Keys to Amplifying Your Impact09:06 Know Your Entrepreneurial Type12:21 Captivating, Cultivating, and Converting Your Audience14:54 Final Thoughts and InvitationSocial Impact RoundtableSchedule a time to talk about your visibility strategy!Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-satoIf you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

How do we master client attraction when everything feels like a dumpster fire?In this episode of the Purpose and Profit Podcast, Jess Sato explores the pressing issue of finding clients consistently during times of economic and political uncertainty. After working with hundreds of business owners, having a strong client attraction system and taking consistent action are essential to business growth and creating impact. Jess highlights the need to captivate attention, connect meaningfully, cultivate trust, and offer exceptional client care. The episode provides practical tips and underscores the value of consistency in client attraction efforts. The goal is not to create more to do, but rather, to simplify your strategies and remain focused to thrive, even in a challenging environment.00:00 Introduction to Client Attraction Challenges00:29 Understanding the Current Economic Context01:45 The Importance of a Client Attraction System04:12 Captivating Your Audience10:24 Connecting with Potential Clients13:10 Cultivating Trust and Relationships16:30 Converting Leads into Clients19:58 Creating an Outstanding Client Experience21:40 The Power of Consistency23:37 Conclusion and Final ThoughtsDownload The Client Attraction Scorecard here and take focused action to strengthen your system.If you need support or guidance on how to get clear on your big idea, how to make sure it’s a BOLT™ Idea, or how to increase your visibility in a way that works for you, let’s chat! I would love to help you get your voice, message, and ideas heard! In a complimentary call, I’ll help you:Pinpoint the biggest gaps in your client attraction system,Identify where you can get the biggest improvement in the next 90 days, andDetermine an immediate action step to strengthen your approach.If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Building a Future Through Her Voice: The Power of Investing in Women's IdeasIn this special International Women's Day episode of the Purpose and Profit Podcast, Jess Sato shares her keynote address highlighting the challenges and opportunities for women in leadership and innovation. She discusses the pervasive obstacles women face, including bias, lack of funding, and underrepresentation, and offers a powerful call to action to invest in women. Using personal anecdotes and compelling statistics, Jess emphasizes the resilience and potential of women worldwide, urging listeners to amplify women's voices, invest in female-led initiatives, and challenge existing narratives. The episode concludes with actionable steps for both women and men to support and advocate for gender equality.00:00 Welcome to the Purpose and Profit Podcast00:14 International Women's Day Keynote Introduction01:00 Engaging the Audience: Informal Poll02:20 The Need for Change: Women's Rights and Challenges04:34 Personal Story: Moving to Egypt07:05 Resilience and Ingenuity of Women08:46 Stand Up: Recognizing Women's Efforts12:57 The Business Case for Investing in Women20:57 Addressing Barriers and Bias22:28 Action Steps: Investing and Amplifying Women's Voices32:22 Final Reflections and Call to Action34:36 Closing Remarks and GratitudeConnect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-satoIf you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Overcoming Fear and Embracing Visibility: Empowering Women EntrepreneursIn the final episode of this four-part series on invisibility, Jess Sato addresses the importance of overcoming fear and embracing visibility in business and the broader cultural and political landscape. She acknowledges the current volatile environment and discusses how fear can paralyze, especially for marginalized groups. Jess shares her personal journey with fear and provides actionable steps to confront and manage it, including naming fears, taking small bold steps, and surrounding oneself with supportive women. She emphasizes that visibility is crucial for business growth and encourages women to use their voices despite the fear of judgment or failure. The episode concludes with an invitation to join the Visibility Breakthrough Workshop in April 2025, designed to help women become more visible and impactful.00:00 Welcome to the Purpose and Profit Podcast00:13 Addressing Fear in Uncertain Times00:47 The Importance of Visibility in Business02:03 Personal Reflections on Fear04:41 Naming and Confronting Your Fears07:49 Taking Bold Steps Forward09:59 Stop Waiting for Permission11:52 Expecting and Handling Criticism14:03 Building a Supportive Community16:00 Your Voice is Needed Now18:17 Join the Visibility Breakthrough Workshop19:09 Final Thoughts and Call to ActionResources mentioned in this episode: Facebook post about my experience with "elections in EgyptJoin my email list to get access to the personal stories that have shaped me and my businessStrength of willIf you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

In this episode of the Purpose Profit Podcast, Jess Sato discusses the importance of visibility and why silence is not an option. She references Sharon McMahon's book The Small and Mighty and highlights notable women like Malala Yousafzai, Ruth Bader Ginsburg, Angela Grimké, Shirley Chisholm, and Rosalind Franklin, emphasizing their pivotal roles in history. Jess stresses the importance of women's voices in various fields and encourages listeners to challenge the status quo and not let fear silence them. She introduces her Visibility Breakthrough Workshop aimed at helping women articulate their messages with clarity and confidence.00:00 Welcome to the Purpose Profit Podcast00:22 The Power of Unsung Heroes02:12 Women Who Changed History05:51 The Cost of Silence10:42 The Ripple Effect of Visibility12:39 Taking Bold Action18:07 Visibility Breakthrough WorkshopRESOURCES MENTIONEDOn The Basis Of SexThings Don't Take Time, They Take CourageBOLT™ frameworkBOLT™ framework -- Take the AssessmentBig Idea Incubator -- JoiIf you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

In this episode of the Purpose and Profit Podcast, Jess Sato discusses the challenges female entrepreneurs face regarding visibility, citing the "double bind" - a societal expectation for women to be visible but not too visible. Drawing from the Barbie movie and personal experiences, Jess explores the cost of staying silent, the importance of embracing one's voice and story, and offers strategies to break free from the double bind. These include reframing visibility as a service, getting clear on one's purpose, accepting criticism, and finding strength in community. Jess also introduces the Visibility Breakthrough Workshop aimed at helping women navigate and overcome these barriers.00:00 Introduction to the Visibility Series00:54 The Double Bind Dilemma04:45 The Cost of Staying Invisible09:02 Breaking Free from the Double Bind09:22 Reframing Visibility as Service14:41 The Power of Community17:55 Conclusion and Workshop InvitationJoin us for The Visibility Breakthrough Workshop!The Social Impact Roundtable - a free monthly gathering for female entrepreneurs with a social purpose (3rd Wed of every month)America Ferrera's Barbie MonologueConnect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-satoIf you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

In this episode of the Purpose and Profit Podcast, Jess Sato introduces a four-part series focused on confronting the invisibility many female entrepreneurs face. Drawing inspiration from Harry Potter's invisibility cloak, Jess explores the high cost of staying hidden, both personally and professionally. She discusses the importance of visibility, how it impacts confidence, and the necessity to stand out to create meaningful change. The episode also introduces an upcoming Visibility Breakthrough Workshop designed to help women step boldly into their roles as leaders.00:00 Welcome to the Purpose and Profit Podcast01:30 The Invisibility Cloak Metaphor02:46 The Cost of Staying Invisible05:17 The Importance of Visibility06:26 Four-Part Series Overview07:54 Defining Invisibility and Visibility11:39 The Real Cost of Hiding13:36 Taking Steps Toward Visibility20:17 Visibility Breakthrough Workshop21:57 Final Thoughts and EncouragementResources Mentioned:You Have A Message - Why Aren't They Listening On-Demand WorkshopWho Are You? A Shadow Work Journal for Self-Exploration Volume One by Erica CourdaeReserve your spot for The Visibility Breakthrough WorkshopConnect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-satoIf you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Maximizing Social Impact Through Purpose-Driven BusinessIn this episode of the Purpose and Profit podcast, Jess delves into the significance of integrating social good into business practices. She begins by sharing a story about her mentor Anna Eleanor Roosevelt and their work at Boeing, highlighting the role businesses can play in community engagement and global citizenship. She discusses the rising consumer expectations, especially among Gen Z, for companies to be socially responsible. Jess provides actionable strategies for business owners, including sharing expertise, forming strategic partnerships, using their voice, investing wisely, sourcing ethically, and paying a living wage. She emphasizes the importance of choosing purpose over profit and offers resources to help business owners align their strategies with their social impact goals.00:00 Welcome to the Purpose and Profit Podcast00:43 The Importance of Doing Good in Business00:49 A Story of Corporate Citizenship02:45 Consumer Expectations and Business Responsibility05:37 Practical Ways to Do Good in Business05:43 Sharing Expertise and Building Partnerships10:18 The Power of Speaking Up12:16 Investing Strategically and Ethical Sourcing17:46 Choosing Purpose Over Profit19:24 Resources to Align Purpose with Business Strategy20:50 Conclusion: Be Bold, Be Brave, Make an ImpactRESOURCES MENTIONED10 Questions To Rediscover Your Purpose & Align Your Business Strategy Crafting Your Impact Statement The Social Impact RoundtableConnect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sIf you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Launching Bold New Beginnings in 2025In the 45th episode of the Purpose and Profit Podcast, Jess Sato reflects on the podcast journey and the excitement of starting a new year. She discusses the significance of the new year as a time to reset, refocus, and act on big ideas. Jess shares insights into her personal commitments for 2025, such as launching new cohorts of the Big Idea Incubator and forming global partnerships for women's empowerment. She encourages listeners to take small, intentional steps towards their goals and offers practical exercises to clarify and commit to their own visions. Jess also highlights the importance of writing down ideas and taking that first brave step to create a ripple effect of positive change.00:00 Welcome to the Purpose and Profit Podcast00:41 Reflecting on the New Year01:15 Introducing the Big Idea Incubator01:55 Setting Intentions and Taking Action06:14 The Power of Commitment09:56 Taking the First Step12:54 Join the Big Idea Incubator13:39 Closing ThoughtsIf you're curious if The Big Idea Incubator is right for you and want to chat it through, please grab a spot on my calendar. I'd love to help you figure out what your next best step is!Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-satoIf you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Overcoming Self-Doubt and Sharing Your Big IdeasIn this episode of the Purpose and Profit Podcast, Jess Sato continues a three-part series on the importance of sharing big ideas. Jess reflects on her personal journey and addresses common obstacles like self-doubt, the myth of originality, and the misconception that ideas must be fully formed before sharing. She emphasizes the cost of staying silent, including missed opportunities and long-term regret, and encourages listeners to start small, seek community support, and focus on the potential impact of their ideas. The episode concludes with an invitation to join the Big Idea Incubator to receive guidance and support in bringing their visions to life.00:00 Welcome to the Purpose and Profit Podcast01:52 Overcoming Self-Doubt and Embracing Your Unique Perspective03:55 The Myth of the Perfect Idea07:42 The Cost of Staying Silent12:17 Taking Action and Finding Support15:13 Join the Big Idea IncubatorConnect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-satoIf you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

In this bonus episode of the Purpose and Profit Podcast, Jess Sato tackles common doubts about whether entrepreneurial ideas are "big" or "good" enough. Drawing on personal experiences and stories of successful women like Sara Blakely and Whitney Wolfe Herd, Jess emphasizes that impactful ideas often start small and grow through persistence and passion. She discusses how women can leverage their unique perspectives to address societal issues and introduces the Big Idea Incubator, a community to help women refine and implement their ideas. The core message? Your idea doesn't have to be perfect—it just needs to matter.00:00 Welcome to the Purpose and Profit Podcast00:07 Dispelling Myths About Big Ideas01:24 The Power of Purposeful Ideas02:17 Inspiring Examples of Big Ideas04:58 Real Stories from Real Women08:17 Embracing Imperfection and Taking Action11:35 Join the Big Idea Incubator12:52 Final Thoughts and EncouragementLearn more about The Big Idea Incubator and please grab a spot on Jess’s calendar if you want to talk about whether this community is right for you!Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-satoIf you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Unleashing Your Big Idea: Why the World Needs It NowIn this episode of the Purpose and Profit Podcast, Jess Sato introduces a transformative three-part series focused on why the world urgently needs your big idea. Jess shares personal insights about grappling with a persistent and grand vision and breaking through self-doubt and societal conditioning. She emphasizes the importance of women’s voices in shaping the future and introduces the Big Idea Incubator—a program to help women refine and amplify their impactful ideas. Jess encourages listeners to trust in their unique perspectives and take bold steps toward making a difference.00:00 Welcome to the Purpose and Profit Podcast00:22 The Persistent Idea That Won't Go Away02:48 The World Needs Your Big Idea03:50 Overcoming Self-Doubt and Hesitation08:56 Introducing the Big Idea Incubator10:23 Empowering Women to Lead and Create Impact12:32 Join the Movement and Make an ImpactCurious about The Big Idea Incubator? Click here to learn more!Blog posts referenced in this episode:I wrote a series of blog posts (here and here) about why women thought leaders were needed. Even before that, I was digging into the power of big ideas and how impact-oriented business (hereIf you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Scaling with Purpose: Aligning Business Growth with Your Big IdeaIn this episode of the Purpose and Profit Podcast, Jess Sato concludes a five-part series on big ideas and business growth, focusing on scaling with intention and purpose. Jess discusses the challenges and strategies for scaling a business without losing the essence that makes it unique, emphasizing the importance of a big idea as a guiding principle. She outlines five key strategies for purposeful growth. Throughout the episode, Jess stresses the need to stay true to one's vision and values while growing and prioritizing brand integrity.00:00 Welcome to the Purpose and Profit Podcast01:17 The Challenge of Scaling with Purpose03:09 Focused Growth and Intentional Scaling07:49 Leveraging Strategic Partnerships09:39 Expanding Your Reach Through Thought Leadership12:33 Building an Aligned Team13:36 Maintaining Focus Amidst Growth15:56 Conclusion: The Power of a Big IdeaIf you need help figuring out your big idea, book your free conversation here!Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-satoIf you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Amplifying Visibility for Strategic Business GrowthIn this episode of the Purpose and Profit Podcast, Jess Sato explores how amplifying visibility and impact are crucial for strategic business growth. She discusses the importance of having a clear big idea, a messaging framework, and how to effectively get that message in front of your ideal audience. Jess emphasizes the significance of showing up strategically on platforms that align with your strengths and where your audience is most active. She suggests leveraging high-value content, speaking engagements, media opportunities, and strategic collaborations to boost your visibility. Jess also highlights the importance of tracking engagement and adapting strategies accordingly. Finally, listeners are encouraged to register for the upcoming Social Impact Round Table event to connect with like-minded women in the social impact space.00:00 Welcome and Announcements01:12 Introduction to Strategic Business Growth02:20 Amplifying Visibility and Impact07:28 Choosing the Right Platforms11:52 Strategies for Consistent High-Value Content13:49 Leveraging Speaking and Media Opportunities15:43 Building Strategic Partnerships and Collaborations17:21 Tracking and Measuring Visibility Efforts20:32 Conclusion and Final ThoughtsRegister for the Social Impact Roundtable -- 3rd Wednesday each month at 9am Denver Mountain TimeConnect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-satoIf you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Building a Messaging Framework for Business GrowthJess Sato delves into the creation of a messaging framework vital for business growth in Episode 3 of a multi-part series. In this episode, she emphasizes the significance of a cohesive messaging strategy in attracting the right clients and opportunities. Jess discusses how a strong messaging framework aligns marketing efforts, speeds decision-making, and increases audience engagement and conversions. She outlines three layers of the framework: the foundational statement of the big idea, the impact layer communicating the deeper purpose, and the fun layer reflecting the brand's personality. The episode concludes with advice on implementing the messaging framework into a content strategy to engage the audience and drive business growth.00:00 Welcome to the Purpose and Profit Podcast00:35 The Importance of a Messaging Framework02:35 Key Benefits of a Strong Messaging Framework04:30 Building Your Messaging Framework: The Foundation05:55 Building Your Messaging Framework: The Impact08:10 Building Your Messaging Framework: The Fun09:39 Implementing Your Messaging Framework12:01 Conclusion and Final ThoughtsGet support today!Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-satoIf you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Clarifying Your Big Idea for Strategic Business GrowthIn this episode of the Purpose and Profit Podcast, Jess Sato discusses the importance of clarifying your "big idea" for sustainable business growth. She revisits why clarity is essential, outlines the iterative process of defining a big idea, and emphasizes how a well-articulated core message can streamline decision-making, attract ideal clients, and drive revenue. Jess also provides practical steps and questions to help entrepreneurs identify their unique value proposition and integrate it into their business strategies.If you're ready to dig into your big idea, grab a slot on my calendar! I can't wait to support you.00:00 Welcome to the Purpose and Profit Podcast01:19 The Importance of Clarity in Business Growth05:13 Steps to Identify Your Big Idea09:30 From Idea to Growth Strategy12:14 Final Thoughts and EncouragementConnect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-satoIf you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

Top 5 Challenges Women Entrepreneurs Face When Clarifying Their Big IdeaIn this episode of the Purpose and Profit Podcast, Jess Sato explores the top five challenges female entrepreneurs encounter when defining their big idea. Jess delves into issues such as the 'too much expertise' trap, fear of being perceived as a know-it-all, and imposter syndrome... She offers practical insights and actionable advice on how to overcome these hurdles, emphasizing the importance of clarity, authenticity, and confidence in driving business growth and impact.00:00 Welcome to the Purpose and Profit Podcast03:28 The Too Much Expertise Trap05:50 Fear of Coming Off as a Know-It-All08:43 Imposter Syndrome and Your Inner Critic10:53 Feeling Pulled in Multiple Directions13:12 Struggling to Make Your Message Stand Out14:56 Conclusion and Next StepsIf you need help figuring out your big idea, grab a spot on my calendar and let's dig into it!Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-satoIf you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

The Power of Silence for Thought LeadersIn this episode of the Purpose and Profit Podcast, Jess Sato explores the often-overlooked power of silence for thought leaders, especially in the lead-up to the 2024 US presidential election. Jess discusses the importance of listening and learning, creating space for diverse voices, and using discernment to know when to speak up or remain silent. This nuanced approach can help thought leaders deliver well-considered perspectives, manage emotions, and build credibility, ultimately leading to more impactful change.00:00 Introduction to the Power of Silence01:41 The Importance of Listening and Learning02:46 Creating Space for Other Voices05:09 The Value of Pausing Before Responding06:38 Guidelines for Choosing Silence09:17 Balancing Silence and Voice10:03 Conclusion: The Strategic Use of SilenceConnect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-satoIf you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

In this episode of the Purpose and Profit Podcast, Jess Sato explores the power of speaking engagements as a visibility tool for female entrepreneurs. She emphasizes the importance of visibility for those involved in social change and highlights how speaking can build credibility, authority, and deeper connections with potential clients and partners. Jess also offers three strategies to help entrepreneurs get on the right stages: identifying ideal speaking opportunities, crafting compelling speaker pitches, and leveraging networks. 00:00 Welcome to the Purpose and Profit Podcast01:30 The Power of Speaking for Visibility03:59 Overcoming the Fear of Public Speaking06:16 Finding the Right Speaking Opportunities08:22 Crafting a Compelling Speaker Pitch09:47 Leveraging Your Network for Speaking Engagements12:26 Conclusion: Be Bold, Be Brave, Make an ImpactConnect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-satoIf you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato

In this episode of the Purpose and Profit Podcast, Jess Sato explores how to overcome the fear of having big, disruptive ideas, particularly among women. Jess draws on examples from successful female entrepreneurs like Sara Blakely of Spanx and Whitney Wolfe Herd of Bumble to illustrate the power of persistence and vision. The episode also discusses the importance of breaking big ideas into actionable steps, the positive role of disruption in innovation, and balancing boldness with practicality. Jess also addresses common issues like imposter syndrome and how authenticity and confidence play crucial roles in bringing impactful ideas to life. Listeners are encouraged to embrace their big ideas, value disruption, and create practical plans to drive social change.00:00 Welcome to the Purpose and Profit Podcast00:09 Overcoming the Fear of Big Ideas02:19 The Myth of Being Too Big03:52 Examples of Women Who Defied the Odds05:56 Breaking Down Big Ideas into Actionable Steps07:15 The Importance of Disruption11:42 Balancing Boldness with Practicality14:35 Embracing Authenticity and Confidence16:34 Final Thoughts and EncouragementResources Mentioned:How Women Rise - Sally HelgesonConnect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-satoIf you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here.Connect with Jess:www.jessicasato.com for all the free resources!Instagram: www.instagram.com/jessicasatocoachLinkedin: www.linkedin.com/in/jess-sato