The Broadcast Sport Podcast

This week's guest on the Broadcast Sport Podcast is Xavi Sanchez, VP of content at Footballco, speaking about how he and his team created The Front Three, a Gen Z-focused social content channel on YouTube, TikTok, Instagram and more, from scratch. Hosted by a rotating cast of creators, the Front Three focuses on quizzes and game shows, although you’ll hear how that hasn’t always been the case, and now has 1.2m followers across all platforms and has attracted over 1.3 billion views in the last year despite the channel and hosts launching from zero just over three years ago.Listen to hear how they got the channel off the ground, its growth since then, and their plans for the future – as well as some tips on how to approach creator content. After you finish this episode, don’t forget to subscribe to the Broadcast Sport Podcast wherever you’re listening. Hosted on Acast. See acast.com/privacy for more information.

This episode of the Broadcast Sport Podcast was recorded at the Broadcast Sport Content Summit at dock10 this spring. Host Erin MacTague spoke to Whisper's Dominic Gresset, as well as Sunset+Vine’s Nick Moody, AJA’s Andy Bellamy, and Globecast’s Steve MacMurray, about what we can expect next in the world of sport broadcasting tech, the rise of AI in sport content, whether viewers actually want change, and plenty more.After you’ve listened to their discussion, don’t forget to subscribe to the Broadcast Sport Podcast wherever you’re listening. Hosted on Acast. See acast.com/privacy for more information.

Chris Peilow, executive producer at Noah Media Group, and WorkerBee head of production Jade Thorn speak to Broadcast Tech & Sport editorial director Jake Bickerton at the Broadcast Sport Content Summit at dock10 Studios last month. They reveal how they get their documentaries funded through TV commissions, brand and federation partnerships, international distribution and plenty more. You can hear Chris reveal how Noah’s I’m Carl Lewis and Football’s Financial Shame: The Story of the V11 came about, while Jade gives behind the scenes info on the funding behind Workerbee’s Four Kings and England’s Lions: The New Generation. Once you’re done listening, don’t forget to subscribe to the Broadcast Sport Podcast wherever you get your podcasts. Hosted on Acast. See acast.com/privacy for more information.

Listen to Karel Prince, otherwise known as the HMRC of Football, speak to Broadcast Tech & Sport director Charlotte Wheeler at the recent Broadcast Sport Content Summit at dock10 studios. Prince reveals how he became a creator who can now get over a million views on an individual video, work with the likes of Stormzy, and get called out by Gary Neville, as well as his future plans for the HMRC of Football, tips for upcoming content creators, and plenty more. If you enjoy this episode, don’t forget to subscribe to the Broadcast Sport Podcast wherever you’re listening. Hosted on Acast. See acast.com/privacy for more information.

Matchroom Multi Sport & World Nineball Tour CEO Emily Frazer returns to the podcast, this time speaking at the Broadcast Sport Content Summit at dock10 Studios last month. Listen to hear Emily discuss how she’s using the Matchroom formula to grow the World Nineball Tour, the benefits of Matchroom’s in-house production team, the impact of the Netflix documentary about the company, and plenty more. Also, don’t forget to subscribe to the Broadcast Sport Podcast wherever you’re listening to get more episodes like this one. Hosted on Acast. See acast.com/privacy for more information.

Hear from BBC Sport’s Head of Major Events, Ron Chakraborty, speaking to Broadcast Tech & Sport Group director Charlotte Wheeler at the Broadcast Sport Content Summit, which took place at dock10 Studios earlier this month. Chakraborty discusses how the BBC achieved huge viewership growth with the Winter Olympics, as well as BBC Sport’s wider strategy with iPlayer, social channels and younger viewers.Don’t forget to subscribe to the Broadcast Sport Podcast on all major podcast platforms. Hosted on Acast. See acast.com/privacy for more information.

Join Sarah Essoof, head of production at 50 Sport, Tom Jackson, group director of content at the DP World Tour and Ryder Cup Europe, Ben Turner, co-founder and partner at Fulwell Entertainment, and Fiona Wood, strategy director at Little Dot Sport, discussing how best to engage younger generations with your sport content.This panel was recorded at the Broadcast Sport Content Summit, which was held at dock10 Studios in Media City on 5 March. Don’t forget to subscribe to the Broadcast Sport Podcast wherever you’re listening. Hosted on Acast. See acast.com/privacy for more information.

This week you’ll be hearing a session from our recent Broadcast Sport Content Summit, held at dock10 Studios in Media City on 5 March. Sport Social Podcast Network managing director Sophie Hind spoke to Stretford Paddock co-owner and presenter Jay Mottershead, Invincibles Studios COO Max Lowe, and WPP Media director of creative futures Lisa Solman about how to make podcasts commercially successful, and attract brands to partnering with your podcast. Listen on to hear more, and don’t forget to subscribe to the Broadcast Sport Podcast wherever you get your podcasts. Hosted on Acast. See acast.com/privacy for more information.

NewGen CEO and co-founder Mike Craddock joins the Broadcast Sport Podcast. NewGen specialises in bringing creators and brands together, and he joined the pod to tell you everything you need to know about using creators in your content at the upcoming 2026 World Cup. Hosted on Acast. See acast.com/privacy for more information.

Presenter Jaydee Dyer, who works with major broadcasters across the UK and US, joins the Broadcast Sport Podcast to discuss what UK and US broadcasting can learn from each other, adapting to linear and social media audiences, how he became a presenter, and plenty more. Dyer is represented by CAA Sports, who represent over 3,000 of the world’s top athletes, in addition to coaches, on-air broadcasters and sports personalities. Hosted on Acast. See acast.com/privacy for more information.

EVP of IMG's studio business, Barney Francis, joins the Broadcast Sport Podcast to discuss the future of the sport production and broadcast industry. The wide ranging conversation covers how tech, and particularly AI, will affect production, the changing demands of rights holders and broadcasters, stretched budgets and the effects of piracy, and plenty more. Hosted on Acast. See acast.com/privacy for more information.

Marketing agency Mongoose’s head of creative Matt Hocken joins the podcast to reveal how his team run the NFL’s UK and Ireland TikTok account during the Super Bowl. He speaks about how the Big Game went, the strategy behind their videos, the types of content that work for TikTok, and plenty more. Hosted on Acast. See acast.com/privacy for more information.

The Broadcast Sport Podcast speaks to Jack Vasey, senior sport journalist and producer at the Metro, and his colleague, deputy head of video Conor McCormick, about their approach to producing sport video content as a news organisation, how they’ve created successful repeatable formats across multiple platforms, how they bring their own slant to major sporting events, and more. Listen on to hear their insight and don’t forget to subscribe to the Broadcast Sport Podcast to hear future episodes. Hosted on Acast. See acast.com/privacy for more information.

BKB Bare Knuckle Boxing CEO David Tetreault speaks to the Broadcast Sport Podcast about his very ambitious aims for the growing sport. Listen to hear about how he hopes to reach those heights through choice rights deals, social content and new tech innovations to bring fans closer to the ring. Hosted on Acast. See acast.com/privacy for more information.

The Broadcast Sport Podcast speaks to Sky Sports' chief sports officer Jonathan Licht about Sky’s competition with streamers and social platforms, how Sky Sports+ has changed its conversations with rights holders, it’s success and setbacks with social content, including the short lived Halo channel, working with free-to-air broadcasters, whether AI will play a part in its productions, and plenty more. Hosted on Acast. See acast.com/privacy for more information.

This episode of the Broadcast Sport podcast is a conversation with Pete Andrews, head of sport at Channel 4, recorded at the Broadcast Sport Summit 2025 at The Emirates Stadium late last year. Andrews talks to sports presenter Gavin Ramjaun about the challenges and opportunities facing free-to-air broadcasters in competing with pay-TV and streaming services; Channel 4's recent sports rights acquisitions; and the benefits of partnering with other broadcasters on rights deals. He also talks about Channel 4's relationship with the independent sports production community, live versus highlights and the enviable status traditional linear TV still enjoys in sports broadcasting. Hosted on Acast. See acast.com/privacy for more information.

Robbie Spargo of Little Dot Studios lays out the 5 Trends he believes are reshaping digital sports content production and distribution, including big changes in the licencing of sports rights, the rise of YouTube and other social platforms, the growing influence and relevance of content creators, and the future of brand partnerships in sport.Spargo explains each trend and backs it up with well researched evidence, and then provides several lessons for traditional sports broadcasters and content makers and sports rights holders to help them stay relevant and ahead of the game in 2026.This podcast episode was recorded live at the Broadcast Sport Summit 2025, which was held at The Emiates Stadium in London in November. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Broadcast Sport Podcast, we speak to Charlotte Henry, author of new book Streaming Wars: How Getting Everything We Wanted Changed Entertainment Forever, about the Jake Paul v Anthony Joshua bout, what it means for Netflix and sport content, and the growing relationship between streaming platforms and sport. Hosted on Acast. See acast.com/privacy for more information.

Has the Sports Doc Boom Peaked? Fatigue VS DemandFrom Drive to Survive to Sunderland ‘Til I Die, the sports doc boom reshaped how audiences connect with teams, athletes, and the drama behind the scenes. But as streamers scale back, formats become more familiar, and fan fatigue creeps in, has the golden era of the sports documentary run its course?This podcast episode, recorded live at the Broadcast Sport Summit 2025, which was held in November at The Emirates, asks whether we’ve hit peak doc, or if the genre is simply evolving. What does this shift mean for broadcasters, producers and sports organisations who’ve come to rely on behind-the-scenes access as a storytelling goldmine? Is the audience still there, or are they craving something fresher, more authentic, or more immersive? Speakers:Lucy Cutler, Creative Director - FilmNovaRick Murray, CEO - WorkerbeeJohn McKenna, CEO - Noah Media GroupClaire McArdle, Co-CEO - CMG ProductionsChair: Rachel Stringer, Sports Presenter  Hosted on Acast. See acast.com/privacy for more information.

Hear from Rosie Galligan, England & Saracens Rugby Player & World Cup Champion with the Red Roses; Maisie Adam, Comedian & women's football podcaster; Louise Gwilliam, Talent Director - Crowd Network; Ben Robinson, Lead Consultant - Two Circles; and Holly Flatley, Head of Broadcast - Premier Padel as they talk about the rise and commercial power of women's sport.This podcast is a recording of a speaker session at the Broadcast Sport Summit, held at The Emirates, London on 12 November 2025.It was moderated by Nicole Holliday, Sports & Entertainment Presenter, and looked at what women’s sport should focus on to continue its growth story.Is an alternative path emerging, where it doesn’t follow in the footsteps of men’s competitions and rely on large broadcast rights deals, but instead looks to a mix of sponsorship, enhanced digital strategies and more to make its own route? Find out in this episode of the Broadcast Sport Podcast. Hosted on Acast. See acast.com/privacy for more information.

For the latest episode of the Broadcast Sport podcast, Broadcast Sport editorial director Jake Bickerton is joined by Appear VP, tech and innovation, Ian Wagdin, to talk about what Appear does and how it’s working to simplify future workflows for sports production.The company provides a range of products (the X20, X10 and X5) that take camera feeds from location and transfer them to remote production hubs securely, reliably and with very low latency. These also provide content distribution workflows, for satellite replacement.Appear’s clients range from top-tier sports for its X20, which works with a huge number of camera feeds, to lower tier-sports with its X5, which provides the same reliability and workflows of tier one sports to more modest setups.The company also enables software-based workflows, for on-prem or cloud compute, through its VX software.In this podcast, Wagdin clearly explains Appear’s range of products and solutions for sports production, whether hardware, software-defined or hybrid workflows. He also talks about the sustainable nature of the way Appear works and manufactures its products.The podcast is a useful overview of the company’s tech innovations in sports production and broadcasting, what they mean for the industry, and what’s next for Appear. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Broadcast Sport Podcast, senior reporter Max Miller speaks to Matchroom’s Boxing CEO Frank Smith and Multi Sport CEO Emily Frazer. Recorded shortly after the release of Box To Box-produced Netflix documentary The Greatest Showmen on the business and its leaders Barry and Eddie Hearn, the pair discuss the show’s impact, Matchroom’s content strategy across its various sporting properties, and what it will be looking at in the future. They also give insight into the future of pay-per-view in boxing, how running your own D2C platform can lead to benefits outside of direct subscriptions, and more.  Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Broadcast Sport Podcast, co-founder of creative agency Formidable Pete Gibbons assess the recent FIFA Club World Cup from a content perspective. Gibbons, who has a long history working in production across the US and UK, looks at the impact of empty seats in stadiums, the growing football fandom in across the Atlantic and more on what was the largest men’s tournament of the summer.Encompassing both broadcast and branded content, he looks at where the tournament succeeded and failed, teasing out lessons to be learned for next year’s World Cup hosted across the US, Canada and Mexico, and for creating content that appeals to US audiences.  Hosted on Acast. See acast.com/privacy for more information.

Ellipse and Racecourse Media Group partnered to bring more data and analysis to horse racing broadcasts back in 2023, and 18 months on the pair are changing the face of the sport on the likes of ITV and Racing TV.The Broadcast Sport Podcast speaks to Ellipse’s lead editorial analyst, Page Fuller, about how this has been accomplished, and what could be next for data analytics in horse racing coverage. Fuller, who was a professional jockey herself before joining Ellipse after retirement, ​explains how the company has aimed to add depth to horse racing on TV, and educate fans further on the sport. She also discusses which types of data have been most successful in making the jump to TV on ITV and Racing TV, and how Ellipse will be aiming to develop the area going forwards.  Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Broadcast Sport Podcast, senior reporter Max Miller speaks to LadBible Group lead producer Connor Suckling about how it approaches making content for YouTube and other platforms that brings in viewers as well as brand support. Suckling works across LadBible brand SportBible’s various shows, and has key insight into how it approaches creating new formats, sourcing talent, the various social video platforms, and more.Among the productions that Suckling mentions in the episode are its Snack Wars series in partnership with Uber Eats that debuted around the men’s Euros in 2024, as well as its Find The Fake Fan series that launched in the same year.  Hosted on Acast. See acast.com/privacy for more information.

We talk to After Party Studios managing director Josh Barnett about working with content creators. The company was founded by content creators and its slogan is "Founded by a creator. Think like a creator." It's an ethos the company applies to everything it produces, which ranges the full gamut from branded content to live production (including most recently the Sidemen charity match at Wembley), taking in commercials, pop promos and a range of originals formats too. The unifying factor across their output is it's content that online audiences will want to share. In this podcast, Barnett provides some great hints and tips for working with content creators/influencers and the kind of content that’s ‘authentic’ for them to get involved in. We also talk about the setting up of After Party Studios and how the running of the company differs from a conventional production agency, the key productions it's created and why they worked so well, and whether traditional TV has anything to offer the content creator community. Hosted on Acast. See acast.com/privacy for more information.

For this episode of the Broadcast Sport Podcast, senior reporter Max Miller speaks to the managing director of the relaunched Netball Super League, Claire Nelson. Nelson reveals how the league is aiming to turn a high participation sport into a high viewership one, with a complete restructure and expanded Sky Sports rights deal aiming to bring new fans to the sport. She discusses what was behind the major changes to the competition, how Sky approached them to show more matches, and how the Netball Super League hopes to grow the followings of its athletes. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Broadcast Sport Podcast, we speak traveled to Premiership Rugby’s offices to speak to CEO Simon Massie-Taylor and chief growth officer Rob Calder about how the competition has grown its audience through the last few years.Coming from hard times during the pandemic, including some clubs going out of business, the league has built back to acheive record viewing figures over the Christmas period, and ​30% growth in viewership year-on-year. Massie-Taylor and Calder spoke to Broadcast Sport senior reporter Max Miller about how a mix of distribution tweaks, a focus on approaching the season as a whole, and more have led to this improvement.  Hosted on Acast. See acast.com/privacy for more information.

This week's Broadcast Sport podcast is the complete recording of the 'How to Benefit from the Growing Influence of Women's Sport' panel discussion at the Broadcast Sport Summit 2024, held at The Emirates Stadium in November 2024.Speakers:Victoria Cotton, Executive Producer, Live Streaming - BBC SportSarah Massey, Managing Director - Women’s Rugby World Cup England 2025Jo Osborne, Head of Women’s Sport - Sky SportsHelen Ward, Head of Women's Football - Watford FCChair: Tammy Parlour MBE, Co-founder & CEO - Women's Sport TrustWomen's sport has continued to grow over the past 12 months, but how can this growth be sustained? What can broadcasters and rights holders do to help women's sport build on the success of the past few years in terms of its presentation and drawing larger audiences? Find out all this and more in this insightful live discussion. Hosted on Acast. See acast.com/privacy for more information.

This episode is a recording of the 'Turn Challenges into Opportunities as Sports Broadcasting Evolves' panel discussion at the Broadcast Sport Summit held at The Emirates, London, in November.Streaming, social media and the proliferation of mobile devices have turned sports broadcasting on its head.Sports producers and broadcasters now output across a huge range of platforms – linear TV; OTT services; a plethora of social media platforms including YouTube, TikTok, Twitter/X, LinkedIn, Snap, Facebook, Instagram and more; D2C platforms; in-stadia screens – and each requires bespoke content and delivery formats.It's daunting and ever evolving, but each new way to reach fans on the platforms they use the most is an opportunity to grow your audience and returns.These opportunities are discussed in detail during this session.Speakers:James Clement, SVP Tech and Operations, IMGDominique Cutts, Chief Content Officer, AuroraBen Gallop, head of digital and commissioning, BBC SportKahlen Macaulay, senior manager, international sports partnerships, SnapchatChair: Jake Bickerton, editorial director, Broadcast Sport Hosted on Acast. See acast.com/privacy for more information.

Jason Bell talks to fellow TV presenter Rachel Stringer at the recent Broadcast Sport Summit, which was held at The Emirates, London on 13 November 2024.Bell reveals in entertaining detail how he moved from a career as a successful NFL player to quickly becoming the face of the NFL in the UK.The hugely popular presenter brings a great energy and knowledge to his TV coverage of the sport.Bell is also well known to the UK audience through his appearance on Strictly Come Dancing, which he also talks about here.He also discusses how he believes the NFL will continue to grow in popularity in the UK during 2025. Hosted on Acast. See acast.com/privacy for more information.

Senior reporter Max Miller speaks to Stak COO, and co-host of the Football Ramble and The Luke & Pete Show, Luke Moore, about the current state of the podcast industry and where it could go next.Moore also gives his advice on how to create successful podcasts, how Stak approaches the market, and what the BBC's move to commercialise its audio content could mean for independent companies. Hosted on Acast. See acast.com/privacy for more information.

England Netball chief commercial officer Mark Foster talks to Broadcast Sport editorial director Jake Bickerton about the federations new broadcast rights deal with Sky Sports and the BBC, which sees one live match a week across the regular season of the Netball Super League (NSL) streamed on BBC iPlayer and on the BBC Sport website and app.Another live match will be broadcast on Sky Sports’s YouTube channel. The season opener, semi-finals and grand final will all be shown both on linear TV through Sky Sports.Matches will also be made available on the global netball OTT platform, Netball Pass. This consolidates games from the three major domestic netball leagues around the world in one platform.As well as its recent rights deals, which focused on the value of a mixed rights portfolio including pay-TV, free-to-air and an OTT D2C platform, Foster talks about the role of athlete-led social content in helping attract a new audience to netball, and the value of the data and insights in driving and growing audience engagement.He also explains what highlights packages are most appealing to fans of the game, and how these are distributed to fans. Hosted on Acast. See acast.com/privacy for more information.

This episode of the Broadcast Sport Podcast sees Broadcast Sport senior reporter Max Miller speak to Olympic Broadcasting Services CEO Yiannis Exarchos about the upcoming Paris 2024 Olympic Games.Exarchos reveals how the host broadcaster will be promoting women’s sport, as well as women within sport broadcasting, in an effort to reflect the gender parity on the field for 2024. Broadcast Sport also spoke to Mary Byrne, editor-in-chief of Olympics.com and the Olympics Channel about how the IOC’s content will be aim to do the same last month. ​Among OBS’ initiatives is boosting the number of women in its technical hubs, and a scheme for young people to take paid roles in the broadcast of the Games.In addition, Exarchos speaks about some of the technical innovations that will be in use for the Games, which include a virtualised OB van, broadcasting through the cloud, and more. He spoke about the AI technologies that will be used at the IOC’s AI Agenda event this month, which you can read about here. Hosted on Acast. See acast.com/privacy for more information.

Lawrence Duffy, founder and CEO of Aurora Media Worldworld, talks to Broadcast Sport editorial director Jake Bickerton about the production of electric racing events. Aurora produces Formula E, Extreme E and now also the E1 electric boat racing series. We talk about the different approaches to covering electric racing, the need to make production sustainable and the future of electric motor sports. Hosted on Acast. See acast.com/privacy for more information.

For this edition of the Broadcast Sport Podcast, senior reporter Max Miller spoke with ECB head of digital and content for The Hundred, Rob Johnson, ​Little Dot strategy director for sport and brand, Fiona Wood, and Dizplai commercial director Peter Cassidy. The trio all played key roles in turning The Hundred’s 2024 digital draft into a digital first production. The draft took place at The Shard on 20 March, streaming live to YouTube and TikTok and drawing over 100,000 viewers.The ECB and Little Dot reveal the strategy and production that went into the move to digital, in which graphics provided by Dizplai played a key part. The trio speak about how the broadcast was planned and executed, with tips on how to appeal to online audiences and tailor streams to younger audiences. Hosted on Acast. See acast.com/privacy for more information.

This edition of the Broadcast Sport Podcast sees senior reporter Max Miller speak to Lorton Entertainment CEO and founder Julian Bird about upcoming boxing docuseries Stable and the wider sport documentary industry.Stable will launch on BBC1 and iPlayer from Saturday 30 March, and follows the McGuigan family boxing gym, where Shane McGuigan, son of International Boxing Hall of Famer Barry McGuigan, trains the fighters alongside assistant coach Josh Pritchard, and Shane’s brother, Jake McGuigan, manages the majority of the eight boxers.​In addition, Bird speaks about how Lorton approaches financing its documentaries, having come from a banking background before moving into media and entertainment. He also gives insight into the future of sport documentaries, what he sees as the future for Lorton, which he founded in 2014, and where the company’s priorities lie. Hosted on Acast. See acast.com/privacy for more information.

EBU executive director of sport, Glen Killane, speaks to the Broadcast Sport Podcast about its new D2C streaming service, Eurovision Sport. He discusses how plans for service were created, its aims for viewership and other areas, and strategy to achieve these. He also outlines how the platform hopes to put gender equality at its core, with bringing audiences to women’s sport a major aim for the organisation, and how the EBU and service will work alongside the organisation’s member broadcasters. The EBU launched a D2C streaming service earlier this month, Eurovision Sport. The platform aims to complement coverage from EBU members, and is free-to-air. Its focus will be on Olympic sports such as athletics, gymnastics, skiing, swimming, and more, streaming World to European Championships, multi-sport events and national championships outside of the Olympics itself. Hosted on Acast. See acast.com/privacy for more information.

Broadcast Sport senior reporter Max Miller speaks to Box To Box head of sport and factual Warren Smith about how to create behind-the-scenes docuseries, and the future of the format.Box To Box is the company behind some of the most well known series of this type, including F1: Drive To Survive, golf's Full Swing, tennis' Break Point, and many more across various streaming services. Hosted on Acast. See acast.com/privacy for more information.

Sue Anstiss has been a pioneer in women’s sport for over 30 years. She’s an author, podcast host and entrepreneur, who was a founding trustee of the Women’s Sport Trust and co-founder of the Women’s Sport Collective.Sue is now CEO of Fearless Women, which drives positive change for women’s sport, having received an MBE for her services to women’s sport in 2018.This episode of the Broadcast Sport Podcast is a recording of the keynote speech at the Broadcast Sport Summit 2023, and focuses on Sue’s role in helping to grow women’s sport and, specifically, her influential and well-received book and Netflix documentary, Game On : The Unstoppable Rise of Women’s Sport.Anstiss explains how and why she made Game On, how she got it distributed, and the impact of both the book and documentary in helping shape a better future for women’s sport.She also talks about her award-winning Game Changers podcast and addresses what now needs to be done to capitalise on the substantial increase in the fanbase and interest in women’s sport over recent years.Speaker: Sue Anstiss MBE, Director and Producer of the Netflix documentary Game On & CEO - Fearless WomenChair: Rachel Stringer, Sports Broadcaster and Producer Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Broadcast Sport Podcast, senior reporter Max Miller speaks to IMG's senior vice president and managing director of digital, Lewis Wiltshire, about its recently released Digital Trends Report 2024. Among the predictions for the next 12 months is the rise of women's sport, the growth of personalised content, AI's impact on digital content, and plenty more.This is the sixth iteration of the digital trends report, which features insights and analysis from IMG’s global team of digital experts (formerly known as Seven League). This time round it also ranks the 10 most important third-party media platforms for the global sports industry, for the first time, with TikTok coming out on top, followed by YouTube, Instagram, Facebook and WhatsApp. Hosted on Acast. See acast.com/privacy for more information.

Building up a fan base for a new sport means navigating a complex maze of options to successfully distribute both live sports and on-demand insights and documentary content around the sport.In each global territory, the content mix includes going D2C, utilising dedicated streaming sports platforms, free-to-air TV, pay-TV, social media platforms, YouTube, Twitch, fan-created content, and so on.There's no right or wrong way to do this, but certain combinations of rights deals bring proven results. This is demonstrated in this podcast episode, which features content specialists at new sports federations explaining how they have utilised different distribution channels to find and grow their audience.The podcast includes Abner Aceves, Global Content Director at SailGP; Ria Walia, Marketing Manager at E1 World Championship; Laura Watts, Executive Producer at Aurora; and Ali Russell, Managing Director at Extreme E. It is moderated by Jake Bickerton, Editorial Director at Broadcast Sport.The podcast is a recording of one of the well-received speaker sessions from the Broadcast Sport Summit held at Lord's cricket ground on 1 November 2023.  Hosted on Acast. See acast.com/privacy for more information.

This ​week’s edition of the Broadcast Sport Podcast sees Made Of Steel: Wheelchair Rugby’s Fiercest Rivalry’s co-directors Nick Mattingly and Emma Everitt speak to senior reporter Max Miller about how they made the BBC Storyville documentary. Available on BBC iPlayer now, the film examines the rivalry between the England and France teams at the recent Wheelchair Rugby World Cup, and delves into debates around the sport and society. It was produced by Noah Media Group.Mattingly and Everitt explain how the film was created, and navigating production around two sides that were in fierce competition. The pair also discuss wider subjects such as the importance of continuing to make documentaries about lesser-known subjects, how to ensure competing views both get a fair airing, and working with teams in competition. Hosted on Acast. See acast.com/privacy for more information.

An in-depth interview with Warner Bros. Discovery Sports head Scott Young, by sports presenter Rachel Stringer, recorded at the sold-out Broadcast Sport Summit, held on 1 November 2023 at Lord's cricket ground.The Global Sport Leaders sessions are a series of one-to-one fireside chats with European broadcast sports leaders.In each session we drill down on business issues, rights deals, how they are responding to the changing market, innovations in fan engagement, the biggest success stories of the last year and the key challenges and opportunities of the year ahead. In this insightful interview, Scott Young talks about Warner Bros. Discovery's acquisition of BT Sport under a joint venture to roll out TNT Sports in the UK, with a string of high-profile sports rights.Young reveals the future plans for the wide range of brands in the Warner Bros. Discovery portfolio, including TNT Sports, Discovery+, Warner Bros. Discovery Sports, Eurosport and HBO Max.He also talks about how the organisation has increasingly brought production in-house or has changed production partners for key sports, as well as its plans for future sports rights acquisitions. Hosted on Acast. See acast.com/privacy for more information.

Director Max Mannix and producer Nick Wood speak to Broadcast Sport's Max Miller about how they made The Brighton Miracle, a film about Japan's famous victory over South Africa at the 2015 Rugby World Cup. Conversation topics include getting talent on board, the use of dramatisations, and how to appeal to audiences outside of sport. Hosted on Acast. See acast.com/privacy for more information.

Broadcast Sport speaks to broadcaster and writer Nat Coombs, who has worked extensively on the NFL and is currently host of NFL show The Nat Coombs Podcast. Coombs delves into how the game has grown in the UK, how best to approach growing a sport outside of its domestic market, and what could be done to continue the NFL's success. Hosted on Acast. See acast.com/privacy for more information.

Kahlen Macaulay, senior manager, international sports partnerships at Snapchat joins the Broadcast Sport podcast to provide invaluable insight into sports content opportunities on Snapchat. The visual messaging social media app is now 12 years old and focuses on bringing people together, providing "intimate connections with real friends". It reaches a user base of 400m people every day, the majority being Gen Z and Millennial audiences, with 90% of 13-24 year olds reached in 20+ countries. Snapchat's sports partnerships therefore serve the next generation of sports fans, through "communication, camera and content". It's a very closed network – there are no followers, likes or public comments. The sports content is varied, so for the Women's World Cup, for example, Snapchatters could virtually try on team kits, watch match highlights, follow athlete content creators, and catch up with the latest news and views on the 'Offside Special' twice-weekly series. In this podcast, Macaulay talks to Broadcast Sport editorial director Jake Bickerton about what's different about Snapchat; how the company works with sports partners, athletes, clubs, federations and sports content makers; how to monetise content on Snapchat; and how to make the best content for the users of the app. Hosted on Acast. See acast.com/privacy for more information.

Bubble Agency MD Louise Wells speaks to Atlas Film director/produder Samuel Davies, Cut Media CCO Scott Marshall, and LadBible Group senior creative producer for sport originals Connor Suckling about how to make a YouTube hit.The group cover how to work with athletes and brands, creating new formats, how to get viewers to your videos, and more. Hosted on Acast. See acast.com/privacy for more information.

This summer sees both men's and women's Ashes taking place over June and July, with The Hundred still to come in August. Sky Sports' head of cricket and NFL, Bryan Henderson, spoke to the Broadcast Sport Podcast about its plans for the competitions.The broadcaster is bringing a number of tech innovations to its broadcasts, as well as producing both Ashes series with net zero carbon emissions and a focus on promoting women in sports broadcast. In addition, Henderson speaks about the current situation with The Hundred, amid reports that the ECB is considering the short-form competition's future. Hosted on Acast. See acast.com/privacy for more information.

Recorded at the Broadcast Sport Content Summit 2023 at dock10 Studios, this episode features BBC Radio Five Live commissioning editor Richard Maddock, Crowd Network creative director Tom Fordyce, IMG Productions head of audio Steve Tebb, and Voiceworks Sport managing director Sophie Hind speaking to Broadcast Sport senior reporter Max Miller about how to plan and produce a great sport podcast.The conversation covers the podmaking process from start to finish, including creating a format, reaching your audience, building on a successful product, and more. Hosted on Acast. See acast.com/privacy for more information.