The Obvious Choice

Pre-order my next book, "The Obvious Changes" here: https://amzn.to/3EsBKUtOrder my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 74,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/

Pre-order my next book, "The Obvious Changes" here: https://amzn.to/3EsBKUtOrder my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 74,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/

For every 18-year-old on social media who thinks they need a big following just to make a few sales, there are 100 silent business owners quietly earning more."The information economy," according to journalist Oliver Burkeman, "is essentially a giant machine for persuading you to make the wrong choices about what to do."Creating content is an overrated way to build a business. So what's better?Read the full article here: https://www.theptdc.com/articles/are-you-using-social-media-all-wrongPre-order my next book, "The Obvious Changes" here: https://amzn.to/3EsBKUtOrder my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 74,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/

Pre-order my next book, "The Obvious Changes" here: https://amzn.to/3EsBKUtOrder my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/

A tap on the shoulder on the subway."Is that a sales book?" he asked.I took the subway instead of driving to read. It turned into a 15-minute impromptu business consult with a man named Mandeep.”It’s more about business structure,” I said, showing him the cover of Clockwork: Design Your Business to Run Itself.He told me he was a new business owner with an e-commerce store.Read the full article here: https://www.theptdc.com/articles/me-and-mandeep-talk-about-mentorship-on-the-subwayPre-order my next book, "The Obvious Changes" here: https://amzn.to/3EsBKUtOrder my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 74,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/

Comparing yourself to others and obsessing over their success might just be the deadliest trap you can fall into on your journey. I've learned that while it's healthy to admire what others have achieved, it's crucial to understand the full story of what they sacrificed to get there – and to recognize that their path might not be one you'd actually want to walk.Order my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/

The secret lies in embracing seasons—focused periods of intensity followed by deliberate shifts. Like nature itself, our lives need rhythm: work and rest, doing and being, acceleration and recovery.This approach isn't about sacrifice. It's about sequence. Not limitation, but liberation.Let me show you how to stop drowning in overwhelm and start thriving through seasonal living.Read the full article here: https://www.theptdc.com/articles/solving-burnout-a-very-old-solutionPre-order my next book, "The Obvious Changes" here: https://amzn.to/3EsBKUtOrder my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/Timestamps0:00 Solving burnout1:52 The silent creep of stuff3:02 Broken ancestral rhythms5:15 The power of endpoints6:29 The Slinky Effect8:09 Breaking out of burnout11:14 Finding your rhythm

Small talk for introverts is a necessary evil. As artificial intelligence increasingly pervades our daily interactions, mastering the art of small talk paradoxically becomes more valuable, not less.Knowledge is rapidly becoming universal and immediate. Whether it's a networking event, party, in-person business (like walking the floor as a trainer at the gym), or via online chat, meaningful unscripted exchanges are becoming premium skills.Read the full article here: https://www.theptdc.com/articles/ditch-your-cringey-conversations-with-just-two-small-tricksOrder my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/Timestamps0:00 Small talk for introverts is a necessary evil1:41 The Single Goal of Every Conversation2:41 Trick 1: Ask Open Door Questions, not Stop Signs6:22 Trick 2: Conversation Threading8:40 5-Minute Social Prep

Doing the work worth doing is a wonderful thing.That's what I'll write about today—how doing work that makes you better as a result of the work, not because of any results you might get from it, is worth doing.Read the full article here: https://www.theptdc.com/articles/as-ai-takes-the-easy-you-must-choose-your-hardPre-order my next book "The Obvious Changes" here: https://amzn.to/3EsBKUtOrder my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/Timestamps0:00 Discover work worth doing in an AI world1:52 Choose your hard3:02 Your good work that matters is all that matters4:45 The work worth doing tests8:35 The exhaustion is satisfying

Today, I'm diving into the idea that real success isn't about chasing a finish line but about crafting systems that celebrate every little win along the way. In this video, I share my journey on how shifting from traditional goal-setting to building effective, life-affirming processes can turn your everyday efforts into triumphs.Order my book, "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/Timestamps 0:00 Most successful people set systems0:52 Figure out ways to have pleasure along the journey1:50 Change the way you look at success3:30 Example of how I apply this mindset4:43 Personal Celebrations & Milestone Experiences6:25 Building a System of Process Celebrations8:30 Conclusion: Winning with Systems Over Goals

Everyone teaching social media growth is competing for attention . . . on social media. They're forced to share what performs best, not what works best. Read the full article here: https://www.theptdc.com/articles/how-to-grow-social-media-from-nothing-or-basically-nothingOrder my book "The Obvious Choice" here: https://amzn.to/4ghBzceMentioned in this video: "Viralnomics: How to Get People to Want to Talk About You" https://amzn.to/4i1x0DdNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/Timestamps0:00 Growing my social media platforms2:00 The Social Media Advice Paradox3:03 Master the Four Stages of Social Media Growth4:01 The Sea Lion Strategy5:02 Don't Create a Community—Join One Already in Progress6:00 The Sea Lion Method: Step by Step6:34 The 15-Paperclip System That Built My Community8:04 What's Working Right Now: Real Success Stories8:41 My Current Approach: The Hidden Work9:33 Connect More, Create Less9:54 Five Connection Strategies That Outperform Content15:15 The Psychology of Sharing16:30 The Three Types of Content That Drive Growth18:45 Final Practical Tips for Sustained Growth19:21 Choose Your Path: Engagement or Sales20:42 The Timeless Social Media Strategy

Books I recommended in this video:Snow Leopard by Category Pirates https://amzn.to/4ii8zBSThe Comfort Crisis by Michael Easter https://amzn.to/3QHaKmSFour Thousand Week by Oliver Burkeman https://amzn.to/4h2nxe3Antifragile by Nassim Nicholas Taleb https://amzn.to/4hjOVVnThe Humans by Matt Haig https://amzn.to/41AicWROrder my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/

It's been almost two months since The Obvious Choice was released. Lots of people have been asking me how it's been going. If I'm honest, my answer is "not great". I've been disappointed with sales and so has my publisher.I'm sharing five crucial lessons I've learned from this experience. Not to complain, but to illuminate the path for anyone bringing something valuable into a noisy world.Whether you're launching a product, sell a service, or creating art––these five lessons transcend any specific field.Read the full article here: https://www.theptdc.com/articles/my-book-launch-didnt-go-all-that-well-reallyOrder my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/Timestamps0:00 What I learned from my book launch bombing?0:49 Five crucial lessons I learned from this experience1:04 Lesson 1: Positioning: The Art of Framing Value3:42 Lesson 2: Audience: Quality over Quantity7:24 Lesson 3: Influence: The Contextual Boundaries of Your Authority10:15 Lesson 4: Mastery: The Illusion of Transferable Excellence13:06 Lesson 5: Self-Reliance: The Ultimate Liberation

Writing isn't just about putting words on a page—it's about clarifying the chaos in your mind and presenting ideas in a way others can understand. In a world where AI can write for us, mastering this inhuman skill might be the most powerful advantage for any ambitious person today."Order my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/

In today's episode, I'm thrilled to sit down with my long-time friend Alex Hutchinson, New York Times best-selling author of "Endure" and his new book "The Explorer's Gene." We dive into the courage it takes to explore new creative paths rather than getting typecast by your past successes, and Alex shares how his unplanned writing journey led to his most powerful work.Get my friend Alex Hutchinson's new book, The Explorer's Gene: Why We Seek Big Challenges, New Flavors, and the Blank Spots on the MapAlex Hutchinson is the New York Times bestselling author of Endure, a longtime columnist for Outside covering the science of endurance, and a National Magazine Award–winning journalist who has contributed to the New York Times, The New Yorker, and other publications. A former long-distance runner for the Canadian national team, he holds a master’s in journalism from Columbia and a Ph.D. in physics from Cambridge, and he did his post-doctoral research with the National Security Agency. Order my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/Timestamps0:00 Alex Hutchinson Introduction 1:28 Discussing Alex's books, including "Endure" and "The Explorer's Gene"3:12 The evolution of book writing toward self-development and life design4:25 What exploration really means beyond physical travel5:06 The dilemma of being typecast after success6:18 The explore-exploit dilemma: balancing new ventures vs. known success7:49 "It just didn't seem fun to me" - Making career choices based on enjoyment8:50 The challenge of crossing between different professional worlds10:47 How John and Alex first met through a cold email14:00 The challenges of writing: structure vs. crafting sentences17:33 How the interludes in "Endure" evolved organically20:37 The choice not to track book sales and analytics21:23 Injecting personal experience into writing in the age of AI24:32 Writing with "your cup half full" to prepare for life's challenges28:57 - Introduction to the Wundt curve concept

In this episode, we're talking about letting your geek flag fly and how embracing your unique obsessions can be your secret weapon in business. If you're tired of blending in with everyone else online, I'm going to show you why your weird, nerdy passions are actually the key to standing out and connecting with the exact people who will become your most loyal customers.Order my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/Timestamps0:00 Introduction0:20 What is your geek obsession?0:50 Christina crossfit gym story02:20 Comitology and Astrology04:00 Location bias05:00 SNASA07:00 Building a vision out of your geek obsession09:40 Being different11:00 Industry norms12:30 Risks13:10 Difficulty in execution13:35 Doing too many of the right things14:20 Business model16:15 Ben Mudge story19:00 Follow your obsession

Success everywhere is a lagging indicator of becoming great somewhere.Read the full article here: https://www.theptdc.com/articles/success-everywhere-is-a-lagging-indicator-of-becoming-great-somewhereOrder my book The Obvious Choice here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/Timestamps0:00 Most of what we're doing these days doesn't need to be done, we've just been doing it for so long that it’s become a thing that we do.1:50 The constant pursuit of greatness3:07 Finding what you're born to be great at4:12 Greatness transcends how you make money4:43 The struggle between deep work and platform growth6:47 Social media success is a lagging indicator of real-world success7:17 Ask key questions about your path9:23 Greatness requires persistent, consistent, obsessive focus11:34 The pleasure is in doing the work, not in it being done13:16 Saying no to opportunities that take you away from greatness14:53 Content strategy plan17:26 What are you optimizing for?

Welcome everybody to the Obvious Choice podcast, where today I'll be explaining some major changes coming to this show as I pursue my singular goal of becoming a truly world-class writer.I'm putting an end to the scattered approach that's been holding me back, focusing on what truly matters to me, and yes, that unfortunately means firing Ren for what must be the fifth or sixth time.Order my book "The Obvious Choice" here: https://amzn.to/4ghBzceWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeTimestamps0:00 Opening banter; Jonathan jokes about firing Rencel again1:18 Upcoming changes to the podcast format3:10 Focusing the podcast on shorter episodes and interviews8:43 The "finite nature" of podcasting; Jonathan shares experience with Ben Greenfield11:10 Story about Men's Health and content driven by advertisers17:54 How podcasts overcomplicate health topics when simple advice often matters most24:19 Personal quest to become a world-class writer31:13 New content strategy across platforms36:19 Writing process and time management43:30 "Going pro moment" with "absurd focus"

In this episode, we explore how to celebrate the process of doing challenging, meaningful work rather than fixating solely on outcomes—a concept I explore in my upcoming book, The Obvious Challenge. As I share my method of scheduling waypoints with loved ones to mark milestones in creative projects, we wrestle with explaining this approach without reducing it to another formulaic framework that sounds nice but offers little practical guidance.Order my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/Timestamps0:00 Episode Introduction1:06 Fitness, pushing too hard, and recovery4:38 Naturally slowing down as we age5:50 How exercise bolsters creative work7:14 Celebrating the process, not the outcome10:56 Personal growth in relationships16:27 Kendrick Lamar and Drake beef at the Super Bowl24:07 How to celebrate the process28:45 Ask this question: does it make you a better person?30:30 Scheduling celebrations in order to complete difficult projects34:23 Personal blind spots and different perspectives42:09 The conflict between creating frameworks that sell versus deeper understanding48:43 Discussing the bestselling book "Let Them Theory"

Welcome to The Obvious Choice podcast, where today we're joined by Paul for a Hot Seat conversation about why successful businesses inevitably break down and how to systematically rebuild them. If you're feeling overwhelmed by your growing business, this episode will show you how to identify your natural strengths and create systems that allow you to focus on what makes you special.Order my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/Timestamps0:00 Paul Introduction 1:07 Paul explains his current bottleneck after rapid business growth in the first half of the year1:55 Business growth inevitably leads to systems breaking3:07 Paul shares his business vision and challenges as the bottleneck in his operation4:24 The limitations of being a solo coach with many clients6:57 Paul shares personal context about having OCD and ADHD7:27 Jonathan emphasizes the importance of working with your natural operating style8:00 Paul describes what makes him successful: empathy and his approach to coaching9:10 The advantage of coaches who have life experience10:30 Focus on your strengths13:01 Create a detailed organizational chart exercise14:57 Breaking down business tasks into smaller components17:08 Delegating content posting while keeping control over creation19:45 Overthinking certain tasks causes anxiety and brain fog

I've been thinking a lot about love lately. I heard this quote the other day that really stuck with me: "if you think you understand love, you don't." Which, honestly, is pretty damn wise when you think about it.Today's episode dives into a chapter from my upcoming book, tentatively titled "Grow Separately to Grow Together." We're going to explore some counterintuitive things I've learned about relationships – like how our differences, not our similarities, are what actually make partnerships work.Order my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/Timestamps0:00 Episode Intro1:05 -The paradox of love 1:44 First 1-star review discussion and joking about career changes6:15 Grow Separately to Grow Together7:58 The 16th-century French moralist's quote about absence and love13:31 The nature of distance in relationships14:15 Complementary personalities in successful relationships16:42 Evolution of love in long-term relationships19:45 Critique of modern dating apps and algorithmic matching22:38 Managing family finances in partnership27:50 Modern dating and connection challenges31:43 Organizational structures in life and relationships34:42 Authenticity in Modern Dating40:10 Reaction to "The Obvious Choice"

Hey everyone, welcome to another episode of The Obvious Choice podcast, where today we're diving into a challenge that hits close to home for many fitness business owners - the struggle to scale beyond trading time for money. We're sitting down with Katherine, who runs a successful personal training studio outside Ottawa and is wrestling with the classic dilemma of how to grow her business while reducing her crazy 4 AM client schedule and creating more freedom in her life.Order my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/Timestamps0:00 Katherine introduction 1:48 Trying to transition to a semi-private training model.2:52 Details about her online program offerings including nutrition coaching and habit coaching4:35 Discussion of current client load10:28 Advice about hiring for small businesses and identifying key skills12:17 Exercise to identify what made past trainer "Chris" successful

In this episode, I discuss my unexpected bout of depression following the successful launch of my book "The Obvious Choice," revealing how the completion of a major project left me feeling empty despite its commercial success. Through this experience, I explore the paradox of achievement and purpose, arguing that the real reward lies not in completing projects but in the transformative journey of working on them.Order my book "The Obvious Choice" here: https://amzn.to/4ghBzceNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Follow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/My co-hosts:Ren Jones https://www.instagram.com/fitnessjonestraining/Amber Reynolds https://www.instagram.com/amberreynolds.me/Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenTimestamps0:00 Jonathan Goodman introduction0:33 Personal Reflection on Post-Book Depression1:06 The Portuguese Fisherman Parable5:18 The Paradox of Process vs Outcome6:20 Reflection on Ghost-Written Books vs Personal Writing7:52 The Obvious Choice Book Release Experience9:35 Dealing with Unexpected Depression11:14 Learning from the Experience & Getting Back to Work15:53 Story About the Wealthy Oil Businessman17:35 Retirement & Finding Purpose19:55 "Boring Not Vacant" Concept21:18 Critique of Living Without Projects23:20 Story About Friend's Movie Podcast24:34 Reflections on High School Friends' Reunion & Closing

In this conversation, I reveal the pivotal $10,000 decision that shaped my career path and eye-opening insights from launching my new book "The Obvious Choice." From social media's false promises to the counter-intuitive truths of building lasting success, this episode challenges conventional wisdom about what it really takes to build a sustainable business in today's digital age.Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce(Not sure if you want to get the book yet, that's okay, you can get a free sample of "The Obvious Choice: https://www.theptdc.com/the-obvious-choice-free-chapter)My co-hosts:Ren Jones https://www.instagram.com/fitnessjonestraining/Amber Reynolds https://www.instagram.com/amberreynolds.me/Who Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/Timestamps0:00 Episode Introduction2:47 Jonathan has to pause for his son Jaden bringing lunch3:30 Story about Ignite the Fire and early publishing decision14:04 Modern social media marketing22:25 Gym sales conversion rates discussion26:23 Social media influencers vs thought leaders discussion34:00 Balancing short-term vs long-term projects45:04 Book launch results and reception51:52 Lessons learned from book launch59:47 Final thoughts on being self-reliant

This week on the podcast I spoke with Jason about him writing his new book, how to recreate his marketing, and much more. Enjoy!Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce(Not sure if you want to get the book yet, that's okay, you can get a free sample of "The Obvious Choice: https://www.theptdc.com/the-obvious-choice-free-chapter)Who Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/Timestamps0:00 Jason Introduction0:28 Book Publishing Details1:33 - Audiobook Production Discussion3:01 - Marketing Strategy Discussion5:19 - Digital Strategy Development6:38 - Marketing Implementation Plan8:18 - Landing Page Strategy11:04 - Email Marketing Strategy14:29 - Implementation and Scale15:37 - Technical Implementation16:33 - Workflow Integration

Today we're diving into something I've wanted to talk about for a long time: adult friendship.This is probably one of the most important and least understood topics that can massively impact your quality of life. And I've got some pretty strong opinions on it – opinions that might seem a bit counterintuitive at first.Order my book "The Obvious Choice" here: https://amzn.to/4ghBzceHOW - Rate/review this podcast, take a screenshot, and send it to [email protected]:Jonathan Goodman https://www.instagram.com/itscoachgoodman/Ren Jones https://www.instagram.com/fitnessjonestraining/Amber Reynolds https://www.instagram.com/amberreynolds.me/Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.Timestamps0:00 Friendship introduction1:00 Audiobook narration and author readings2:31 Adult friendship topic6:06 Aristotle's three types of friendship8:46 The importance of true friendship and time management13:30 "Cameo friends" and guilt in relationships15:24 Kindergarten friendships lasting through life20:15 Parasocial relationships24:43 Converting online friendship to real connection28:12 Building community in different locations33:13 The value of acquaintances and casual connections41:10 Work-life balance and friendship priorities47:19 Maintaining friendships

In today's episode, we're diving deep with Kim, a women's empowerment coach who's mastered the art of balancing a high-powered NASA career with a thriving coaching practice. What fascinates me about Kim's business is that it's what I call an 'avocado business' - where timing is everything - and today we're going to unpack exactly what that means and how to market it effectively.Order my book "The Obvious Choice" here: https://amzn.to/4ghBzceHOW - Rate/review this podcast, take a screenshot, and send it to [email protected]: Jonathan Goodman https://www.instagram.com/itscoachgoodman/Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.Timestamps0:00 Introductions and background0:38 Kim's coaching journey and niche evolution1:17 Target audience and coaching approach2:30 Building an engaged following over time3:30 Balancing NASA career with coaching4:48 Challenges with scaling and time management5:29 The "Avocado Business" concept7:24 Speaking to moments vs. ideas9:12 Discussion of business models and group coaching11:42 Strategies for group programs13:42 Creating targeted content and wait lists16:39 Integrating different program offerings18:17 Final advice on starting small

Email isn't really a task - it's where tasks go to accumulate, and your phone isn't really a tool anymore - it's become an appendage that's designed to hack your primal brain. I don't believe discipline alone can work when it comes to controlling these devices, and that's why we need a set of clear rules and structures to keep them from controlling us. Today on The Obvious Choice podcast, we're diving into some practical rules for taking back control of your phone and email usage, because if you're going to show up somewhere - whether it's for dinner with friends or time with your kids - you better actually be there.Episodes referenced in this episode:Episode 187: "Boosting Productivity with Well-being" featuring Dr. Gloria Mark https://youtu.be/_kHLi2zUSTQ?si=xOuVlQJShZOC6azbOrder my book "The Obvious Choice" here: https://amzn.to/4ghBzceHOW - Rate/review this podcast, take a screenshot, and send it to [email protected]:Jonathan Goodman https://www.instagram.com/itscoachgoodman/Ren Jones https://www.instagram.com/fitnessjonestraining/Amber Reynolds https://www.instagram.com/amberreynolds.me/Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fitTimestamps0:00 The Obvious Choice Intro0:45 Discussion about why discipline alone can't work with phones2:25 The "leave your phone at the door" rule and its importance3:18 Discussion about puzzles and coloring books as alternatives4:23 Personal story about art class and coloring with his son5:15 Conversation about adult vs. children's coloring books7:24 Discussion about being authentically yourself8:10 Tangent about food preferences and dining habits9:45 Humorous discussion about Black Friday posts10:14 Tangent about "Black Jeep Owners" group12:25 Return to phone rules: saying "I love you" before checking phone13:29 Discussion about phones at dinner tables and restaurant solutions14:36 Tangent about credit card roulette and wealthy people's habits15:52 Rule about not holding phone during conversations17:47 Story about acknowledging children immediately when they speak19:58 Rule about setting phone to black and white22:33 Alternative solutions for managing social media usage25:45 Discussion about social media strategy and audience building26:22 Tips for organizing phone home screen29:25 Email organization strategies and folder system31:58 Discussion about email management and inbox organization34:05 Rule about new subject lines for new email threads35:39 The "touch it once" rule for email management

In today's episode, I sit down with Lance, a 21-year-old online fitness trainer who recently made the bold move to leave his in-person training business behind to focus entirely on his online practice. Lance and I dive deep into the unique challenges and opportunities of building a fitness business with a young audience, exploring how to grow alongside your client base as they transition from college students to young professionals.Order my book "The Obvious Choice" here: https://amzn.to/4ghBzceHOW - Rate/review this podcast, take a screenshot, and send it to [email protected]: Jonathan Goodman https://www.instagram.com/itscoachgoodman/Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.0:00 - Introduction & book launch discussion1:08 - Lance's background as an online trainer2:15 - Business metrics discussion 2:45 - Current audience challenges3:56 - Target niche description4:32 - New content project: Fitness "Hot Ones" spin-off5:39 - Main challenge: Client affordability7:51 - Discussion on backup plans and risk-taking9:27 - Strategy: Growing with a maturing audience12:51 - Marketing to life transition moments14:04 - Building muscle in your 20s17:19 - Different types of college clients

Today, we're diving deep into part two of my book launch strategy - and let me tell you, launching a book is a whole different beast than writing one. In this episode, I'm walking you through everything from our content testing approach and social media strategy to how we're handling those crucial final days before launch. I'll share why I switched from pushing pre-orders to offering a free chapter, break down our podcast strategy (and why I had to completely change course on that), and get into the nitty-gritty details of our VIP boxes - which, by the way, are absolutely beautiful. But here's the thing: I'm exhausted as I'm recording this on January 8th, about a week out from launch. All the months of preparation, networking, and planning are coming to a head, and it feels like I'm at that final steep climb before reaching the summit. This episode pulls back the curtain on the whole process for anyone thinking about launching a book or just curious about what goes on behind the scenes.Order my book "The Obvious Choice" here: https://amzn.to/4ghBzceHOW - Rate/review this podcast, take a screenshot, and send it to [email protected]:Jonathan Goodman https://www.instagram.com/itscoachgoodman/Ren Jones https://www.instagram.com/fitnessjonestraining/Amber Reynolds https://www.instagram.com/amberreynolds.me/Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.Timestamps0:00 - Introduction and continuation from part one about marketing "The Obvious Choice" book0:29 - Discussion of content strategy and testing social media posts before launch0:57 - Shifting focus from pre-orders to free chapter promotion, podcast touring strategy1:27 - Overview of workload and personal reflections on launch preparation2:02 - Discussion of launch fatigue and viewing the launch as beginning of a 10-year flywheel4:11 - Content testing strategy and data-driven iteration of social media posts7:00 - Shift in marketing strategy from pre-orders to sample chapter distribution9:34 - Many Chat automation setup for book promotion and launch day notifications11:49 - Reflections on the challenges of book marketing versus writing13:23 - Discussion of podcast strategy and limitations15:53 - Focus on niche podcasts and content creation from podcast appearances17:34 - Creation of media page and promotional assets for podcasters19:06 - Launch team coordination and calendar invite strategy21:10 - "Jacked Nerds" lead magnet strategy and audience building22:55 - VIP box strategy and design details28:46 - Discussion of Casio watch inclusion in VIP boxes31:37 - Personal letter and customization strategy for VIP recipients34:19 - Logistics of VIP box assembly and distribution37:43 - Philosophy behind "unscalable" personal touches in marketing39:04 - Strategic bulk buy strategy, particularly in the CrossFit industry43:00 - Video and meme marketing strategy for launch49:19 - Book opt-in strategy and future automation plans51:14 - Discussion of future book plans and long-term strategy

My book The Obvious Choice is now out!!! I am excited to share my most recent feelings about the book launch and my game plan for the future.Order my book "The Obvious Choice" here: https://amzn.to/4ghBzceHOW - Rate/review this podcast, take a screenshot, and send it to [email protected]:Jonathan Goodman https://www.instagram.com/itscoachgoodman/Ren Jones https://www.instagram.com/fitnessjonestraining/Amber Reynolds https://www.instagram.com/amberreynolds.me/Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.

With my book "The Obvious Choice" coming out, I decided to share all the inside baseball marketing secrets to marketing a book. Let's get into it. Order my book "The Obvious Choice" here: https://amzn.to/4ghBzceHOW - Rate/review this podcast, take a screenshot, and send it to [email protected]:Jonathan Goodman https://www.instagram.com/itscoachgoodman/Ren Jones https://www.instagram.com/fitnessjonestraining/Amber Reynolds https://www.instagram.com/amberreynolds.me/Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.

Hey, what's up everyone? Welcome to another episode of The Obvious Choice podcast. Today we've got Jason from Milford, Connecticut, who's been crushing it in both the brick-and-mortar and online space for nearly two decades. He's looking to revamp his coaching mentorship program, and we dive deep into everything from launch strategies to the realities of paid advertising in today's market. What I love about this conversation is how it showcases that sometimes scaling back and getting more hands-on can be the right move, even when conventional wisdom says otherwise. We get into the nitty-gritty of marketing funnels, event planning headaches, and why the old launch models that used to work so well might not be your best bet anymore. Let's jump in.Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzceHOW - Rate/review this podcast, take a screenshot, and send it to [email protected]: Jonathan Goodman https://www.instagram.com/itscoachgoodman/Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.Timestamps0:00 Episode introduction0:40 Jason introduction1:17 Discussion of plans to revamp the mentorship program in 20252:58 Conversation about the scalability of the business mentorship program3:23 Jason explains he's actually going in reverse direction, wanting more hands-on involvement3:47 Breakdown of program components5:34 Jason shares experience running a Northeast coaches summit7:29 Marketing strategy discussion11:42 Discussion of different marketing tiers (gold, silver, bronze)14:23 Analysis of lifetime customer value in relation to advertising16:02 Discussion of launch timing and strategies18:25 Comparison of twice-yearly versus monthly launch models19:30 Discussion about testing and improving marketing over time

In this episode we dug into something I've been thinking about a lot lately - this idea that structure actually breeds freedom. For the first time ever, I actually wrote down my personal rules, things I've been working on and aspiring to. Some are habits I've already built, others I'm still working on, but having them written down has been a game-changer for reminding myself of who I want to be. We walked through rules like leaving your phone at the door (which I still struggle with sometimes), buying extra tickets to events to force yourself to be social, and never resisting a generous impulse. We got into some deep stuff about trust, honesty, and why you should never try to convince someone to trust you - that's usually a red flag. Amber and Ren joined me, bringing their own experiences and perspectives, especially around the challenges of maintaining authenticity in business relationships. The whole conversation really centered on how these simple rules can help us be better to the people we love, because sometimes we show the least amount of love to those who matter most.Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzceHOW - Rate/review this podcast, take a screenshot, and send it to [email protected]:Jonathan Goodman https://www.instagram.com/itscoachgoodman/Ren Jones https://www.instagram.com/fitnessjonestraining/Amber Reynolds https://www.instagram.com/amberreynolds.me/Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.Timestamps0:00 - Introduction and discussion about rules/structure1:19 - Discussion about phone rule and house boundaries3:12 - Talk about work history and coaching3:57 - Introduction to rules about people you love4:30 - Discussion about buying extra tickets for events14:05 - Conversation about trust and business relationships21:19 - Rule about not lying and personal experiences26:07 - Rule about taking responsibility27:26 - Rules about friendship and giving compliments33:05 - Stories about generous impulses37:24 - Discussion about keeping special things special44:07 - Wrap-up

Hey, welcome back everyone. Today we're diving into something that really gets to the heart of effective marketing in the fitness industry. You know, a lot of trainers get caught up in chasing social media metrics and viral content, but what I've learned over my 10+ years in this business is that success often comes from what happens beneath the surface.I'm joined by Wallace, a trainer with 15 years of experience who's noticed something interesting - while he started targeting busy moms in their 30s, his most successful client base actually turned out to be women between 45-65, particularly empty nesters in executive and management positions.We're going to break down how to lean into this market more effectively, and I'll share why I think focusing on life transitions - like becoming an empty nester - can be more valuable than traditional demographic targeting. We'll also talk about why having a meaningful conversation with one client like "Janet" and creating content from that could be more valuable than posting five generic pieces hoping one goes viral.This episode is all about working smarter, not harder, and really understanding how to build genuine connections that lead to sustainable business growth. Let's dive in.Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzceHOW - Rate/review this podcast, take a screenshot, and send it to [email protected]: Jonathan Goodman https://www.instagram.com/itscoachgoodman/Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.Timestamps:0:00 Episode Introduction0:45 Wallace Introduction3:50 How do you make yourself the obvious choice?7:40 Description of a favorite client12:55 Do you recommend I switch my avatar?16:25 Thank you for joining me.

Today we dove deep into a chapter from my next book (after "The Obvious Choice) - it's all about rules. I've collected about 50 rules over the years. We actually had a great discussion about the book's potential title, moving from "Too Early for Coffee" to possibly "Shut Up and Watch the Sunset," which came from this rule Calvin and I have about stopping to appreciate sunsets. Today's main focus was on rules that start at home because your home is where you build momentum for your day and show evidence of who you want to become. We covered everything from not keeping junk food in the house (because if it's there, you'll eat it), to mowing your own lawn (sometimes it's not about time value, but about caring for your space), to greeting people at the door when they come home. These rules aren't about being perfect - I certainly don't follow them all the time - but they're reminders of the person I want to be, ways to wake up out of autopilot and become more conscious of how we live our lives.Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzceHOW - Rate/review this podcast, take a screenshot, and send it to [email protected]:Jonathan Goodman https://www.instagram.com/itscoachgoodman/Ren Jones https://www.instagram.com/fitnessjonestraining/Amber Reynolds https://www.instagram.com/amberreynolds.me/Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.Timestamps0:00 - Episode Introduction1:53 - Official start of the episode3:39 - Explanation of collecting rules over the years5:10 - Conversation with editor about book's progress (45,000 words)8:15 - Discussion about potential book titles ("Too Early for Coffee")9:33 - Introduction of "Shut Up and Watch the Sunset" as potential title14:41 - Introduction to rule categories ("Bad habits start in the home")16:18 - First rule: No junk food in the house21:23 - Rule about making your bed22:24 - Rule about prepping morning coffee22:47 - Rule about toilet flushing ("If it's yellow...")24:12 - Rule about buying 2-ply toilet paper24:27 - Rule about mowing your lawn26:06 - Rule about composting29:07 - Rule about separating fields of play34:09 - Discussion about electronics in the bedroom36:11 - Rule about greeting at the door37:17 - Final rule about being present39:51 - End of episode

In today's episode, we're tackling a question I get all the time – how to successfully transition from in-person to online training while maintaining (or even increasing) your income. We'll dive deep into identifying your ideal clients, understanding why you're making this shift, and most importantly, how to bring your current clients along for the journey. I'll share a concrete pathway to hitting that $12K/month mark working remotely, break down pricing strategies that work, and give you actionable steps to have those important conversations with your clients. Whether you're just starting to think about going online or you're ready to make the leap, this episode is packed with the practical advice you need to make it happen. Let's dive in!Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzceHOW - Rate/review this podcast, take a screenshot, and send it to [email protected]: Jonathan Goodman https://www.instagram.com/itscoachgoodman/Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.Timestamps0:00 Introduction and core question2:20 Who are you trying to engage with? 3:42 Who are your best clients?5:25 Why do you want to get away from training in person?7:50 How to make $12K/month working remotely?10:00 Will your clients follow you on your journey?11:55 What are your packages at right now?13:20 How to approach your clients?17:20 Take action!

We recorded something different today. I sat down and shared a pretty personal essay I wrote about my wife's recent pregnancy - our tenth pregnancy actually, but hopefully our third child. We've had our share of losses, and this time around, Allison's been sick. But here's the thing - it got me thinking about all these choices we make, you know? Like living close to my parents instead of chasing that New York dream, or not overloading Calvin with extracurriculars like every other kid in the neighborhood. Sometimes these decisions that look like missed opportunities are creating space for when life throws you a curveball. We got into how this connects with the themes in my upcoming book, The Obvious Choice, and had some great discussions about writing, resilience, and why keeping your cup half empty might be the smartest move you can make. Amber and Dave jumped in with their usual wit, we went off on some tangents about vegans in California doing jiu-jitsu (because why not?), and somehow wrapped it all up with a conversation about Stephen King and the power of authentic storytelling.Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzceHOW - Rate/review this podcast, take a screenshot, and send it to [email protected]:Jonathan Goodman https://www.instagram.com/itscoachgoodman/Ren Jones https://www.instagram.com/fitnessjonestraining/Amber Reynolds https://www.instagram.com/amberreynolds.me/Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.Timestamps:0:00 Living with a half-empty cup15:00 Initial discussion/reaction to the essay25:00 Discussion about writing process and sharing35:00 Deeper discussion about life philosophy45:00 Wrap-up discussion

Welcome back to The Obvious Choice podcast, where today we're continuing to workshop a chapter from my next book. If you guys don't know, I actually started this podcast for an entirely selfish reason - to write better books. Everyone says you should create content for your readers and listeners, but nah, this one's for me. I'm stoked that you're along for the ride though, and I hope it's fun for you to see these books basically get built in real time. Once The Obvious Choice comes out in January (which you can pre-order now), you'll start seeing this process unfold. Today we're diving into exploration and how to add more of it into your life. Get ready to workshop this with me, and maybe let's figure out together why doing nothing might be worse than doing something boring.Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzceHOW - Rate/review this podcast, take a screenshot, and send it to [email protected]:Jonathan Goodman https://www.instagram.com/itscoachgoodman/Ren Jones https://www.instagram.com/fitnessjonestraining/Amber Reynolds https://www.instagram.com/amberreynolds.me/Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fitTimestamps0:00 - Introduction and explanation of podcast purpose (writing books, workshopping chapters)2:13 - Start of chapter section "Boring Not Vacant"5:30 - Isaac's Lesson begins11:25 - Author's personal reflection on writing and book production14:45 - Discussion of The Good Place TV show17:30 - Critique of business success stories and survivorship bias21:15 - Coach-client disconnect discussion25:40 - Story about mother-in-law's tattoo28:15 - Personal story about Mexico and pregnancy31:00 - Exploration and self-discovery34:00 - Closing segment/outro with humorous "slow jam" reference

In this episode, we discussed strategies for sustainable social media growth and business development. The conversation covers crucial topics including content recycling, community building, and the often-overlooked aspects of social media success beyond just creating content. Key insights include how to effectively reuse content, build genuine engagement through strategic partnerships, and develop business systems for scaling. The discussion also addresses common challenges like content creation burnout, hiring decisions for solo entrepreneurs, and maintaining a healthy mindset when dealing with sales and client outreach. Particularly valuable is the revelation that social media success isn't primarily about content quality, but rather about building reputation and fostering community engagement.FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)HOW - Rate/review this podcast, take a screenshot, and send it to [email protected]:@itscoachgoodmanJoin 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.Timestamps:00:00 - Introduction and social media growth challenges13:16 - Discussion on collaborations and strategic partnerships17:02 - Business organization and hiring strategy26:56 - Content recycling strategy and social media management31:37 - Dealing with content perfectionism36:36 - Discussion on video call backgrounds and professionalism46:46 - Advice for young professionals starting their careers50:03 - Handling DM conversations and sales mindset56:15 - Closing remarks

Hey everyone, today we're diving into what it really means to grow older without growing up. You know, some of my best memories come from getting completely lost - whether it's finding the world's best cup of instant coffee in Nicaragua, riding local buses in Uruguay, or navigating treacherous roads in Indonesia. But this isn't just about travel - it's about keeping that sense of wonder and exploration alive in everything we do. I'll share stories about how stepping off the beaten path, embracing uncertainty, and staying curious can make life richer, even if it means occasionally hitching a ride in the back of a sketchy produce truck with your family. Trust me, those are often the moments when you feel most alive.FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)HOW - Rate/review this podcast, take a screenshot, and send it to [email protected]:@itscoachgoodman@[email protected] 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.Timestamps:0:00 - Discussion about what grandparents want to be called1:00 - Introduction to topic of growing older without growing up2:00 - Pop culture references and jokes4:00 - Story about best coffee in Nicaragua7:00 - Discussion about exploration vs vacation9:00 - Story about Band-Aids seller in Uruguay11:00 - Discussion about fundraising and Girl Scout cookies14:00 - Story about driving in Lombok, Indonesia19:00 - Philosophy on getting lost and being present21:00 - Story about Crater Lake visit23:00 - Discussion about Mexico and travel experiences26:00 - Story about Al Capone and French islands30:00 - Conversation about different ways people process information33:00 - Personal discussion about sleep and worry36:00 - Wrap up with jokes about cultural differences in adventure

I listened to two fascinating coaching conversations today. The first was with Daniel Corbett, who has an interesting dual role as both a minister and a fitness coach. He came seeking advice about why his in-person clients stick around longer than those he finds online. Throughout their discussion, they explored how he could authentically bridge his religious work with his fitness business, particularly through his connection to the International Churches of Christ. The conversation was really about finding that sweet spot between digital presence and real-world relationships.Then the conversation shifted to Miles, who shared his experiences networking within the Filipino community in Toronto. He's been actively attending cultural events and making meaningful connections, including building relationships with high-achieving members of his community. Both conversations really drove home a key theme: the power of genuine, in-person relationships over purely digital connections in building a sustainable coaching business.What's particularly interesting is how both cases show coaches finding success by engaging deeply with communities they're naturally part of - whether that's through religious affiliation or cultural heritage - rather than trying to be everything to everyone online.Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)HOW - Rate/review this podcast, take a screenshot, and send it to [email protected]:@itscoachgoodmanJoin 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.Timestamps0:00 Daniel introduces himself as both a full-time minister and online personal trainer, working primarily with career-driven men 25-35. He explains his challenge: clients he meets in person tend to stay longer than those he acquires online.1:43 Discussion about Daniel's ministry work with college students at University of Washington and Seattle Pacific University, and his approach to incorporating his religious background into his fitness business.3:18 Jonathan discusses the importance of trust in coaching relationships, explaining it as a triangle of affinity, familiarity, and community. Daniel reveals all his long-term clients come through church connections.6:13 Exploration of Daniel's church structure (International Churches of Christ) and its potential as a platform for business growth.10:30 Strategic discussion about incorporating Daniel's faith background into his social media presence and bio without limiting his client base.14:41 Jonathan suggests viewing social media as a nurturing tool rather than lead generation and proposes creating content specifically for church leaders.19:14 Discussion about organizing minister workshops and networking events, with emphasis on letting participants share their stories rather than just presenting information.

In this candid origin story, Jonathan reveals his journey from personal trainer to successful online entrepreneur. Growing up in a traditional professional family in Toronto, Jonathan breaks convention to build the Personal Trainer Development Center (PTDC) from scratch. He shares pivotal moments including a life-changing book gift from a client, his first affiliate sale that exceeded a day's training income, and a breakthrough $180,000 product launch that came just as he was questioning everything.Through practical lessons on recognizing talent, choosing development over immediate gains, and the power of optimistic ignorance, he demonstrates how persistence and strategic relationship-building can transform a side project into a thriving business. A must-watch for aspiring entrepreneurs and fitness professionals looking to expand beyond traditional career paths.Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)HOW - Rate/review this podcast, take a screenshot, and send it to [email protected]:@itscoachgoodman@[email protected] 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.Timestamps:0:00 - Playful opening banter about Tiny Toons0:27 - Introduction to the podcast and book announcement0:57 - Discussion of podcast outreach and origin story motivation3:16 - Ball hockey story and Excalibur team anecdote4:29 - Background on growing up in Jewish Toronto community7:26 - University years and working at campus gym9:54 - Early personal training career and client interactions12:09 - Lesson on false economies and development over savings15:23 - Pivotal moment with psychiatrist client Tom giving Rich Dad Poor Dad21:40 - Document compilation leading to first book24:31 - Conversation with Rick about PhD vs writing a book26:27 - Finding an editor and publishing process28:47 - Discussion of optimistic ignorance in entrepreneurship32:05 - Website creation and early marketing efforts38:32 - Building relationships with other fitness professionals41:01 - Learning internet marketing through others' products44:02 - First significant affiliate sale moment47:07 - The "freedom number" concept50:34 - Building community and product development52:58 - Launch of 1K Extra course55:03 - New York wedding story and final launch success59:19 - Follow-up about maintaining relationships with mentors

In this eye-opening conversation with gym owner Joe Hsiung, we uncover a goldmine opportunity in the online fitness space that almost nobody is targeting: empty nesters. After running multiple successful gym locations, Joe was struggling with the longer sales cycles in online coaching - until we identified this perfect market hiding in plain sight.You'll discover:Why empty nesters make ideal online fitness clients (they have time, money, and motivation)How to build your marketing calendar around university start datesThe key difference between local gym marketing and online coachingWhy targeting "busy moms" might be hurting your businessA repeatable system for scaling your online fitness businessThis episode is a must-watch for gym owners looking to expand online or online coaches struggling to find their perfect niche. We even break down specific marketing angles and messaging strategies you can use to attract this untapped market.Plus, we discuss creative business models, including how to partner with influencers if you prefer staying behind the scenes. Whether you're just starting your online fitness journey or looking to scale your existing business, this conversation will give you actionable insights you can implement immediately.--Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.--FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)HOW - Rate/review this podcast, take a screenshot, and send it to [email protected]:@itscoachgoodman@[email protected] 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

💥Pre-order your copy today of The Obvious Choice: https://www.amazon.com/Obvious-Choice-Timeless-Lessons-Success/dp/1400249139I explore the concept of freedom through the lens of a 48-day road trip I took with Allison before we had kids, contrasting it with a friend's story of feeling trapped in his successful career. The episode weaves together themes of walking costs, perceived limitations, and the illusion of being stuck, ultimately revealing that freedom isn't about beaches or private planes – it's about having options and control over your choices. Drawing parallels between travel with no fixed route and life with no fixed expectations, I examine how we often become prisoners of our own success, letting status, belongings, and others' perceptions dictate our paths. The message is clear: true freedom comes not from what you own or achieve, but from your ability to choose your direction, even if you decide to stay right where you are.Timestamps:0:00 Introduction and road trip story setup0:37 Details of 48-day national parks adventure1:44 Story transition to friend stuck in career2:53 Discussion of walking costs and freedom4:35 Freedom vs self-imposed limitations6:14 Mentor's advice on prioritization7:37 Analysis of anxiety and life balance8:45 Discussion of selfishness and control10:02 Behind-the-scenes podcast discussion11:46 Conversation about podcast listening speeds13:34 Discussion about religion and hope16:47 Wrap-up and podcast recommendations📚Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today: https://www.amazon.com/Obvious-Choice-Timeless-Lessons-Success/dp/1400249139👉FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)HOW - Rate / review this podcast, take a screenshot, and send it to [email protected]🎙️Host:Instagram: @itscoachgoodmanTwitter: @itscoachgoodmanJoin 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at: https://www.5repsfriday.com/The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at https://www.quickcoach.fit/

Have you ever felt stuck in your coaching business or wondered if success was a fluke?If you’ve struggled with imposter syndrome, maintaining momentum, or reigniting creativity in your work, this episode is packed with real strategies to help you move forward.In this mega episode of The Obvious Choice Podcast, we’ve combined three insightful hot seat conversations featuring coaches who share their challenges and breakthroughs. From leveraging your local reputation for online growth to creating niche content and finding inspiration, these discussions will resonate with anyone navigating the ups and downs of coaching.You’ll learn how to:Use creativity to stand out in your niche.Tap into your existing network and build from what’s already working.Reframe challenges as opportunities for community connection and personal growth.Design content that resonates with your audience and attracts the right clients.If you’ve ever felt the emotional rollercoaster of coaching–and wondered how to keep going–this episode is for you.Key Takeaways(00:00) Introduction to Nick's Journey(00:47) Challenges and Emotional Rollercoaster(01:58) Recalibration and Creativity(04:52) Targeting Specific Audiences(06:55) Content Strategy and Networking(16:55) Expanding Local Market Presence(21:00) Exploring Business Potentials at the Golf Club(22:48) Building a Local Clientele(26:05) Community-Driven Fitness Initiatives(30:53) Introducing Lauren: A New Coach's Journey(33:29) Leveraging Personal Stories for Success(34:56) Creating Effective Freebies and Challenges--Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.--FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)HOW - Rate/review this podcast, take a screenshot, and send it to [email protected]:@itscoachgoodman@[email protected] 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Are you tired of doing it all? In part 2 of our special series on Jonathan’s minimalist approach to living, he challenges the idea that being well-rounded is the key to success. Instead, Jonathan dives into the power of finding and focusing on your “thing”--the unique strength that energizes you, even when it’s tough. He shares why focusing on what you do best (a lesson not taught in school) can lead to a more fulfilling life, rather than trying to balance a range of skills that drain your passion.Jonathan also talks candidly about letting go of control and how this unexpected move gave him more freedom to focus on his passion for writing and living a purposeful life.From embracing specialized mastery, to the paradox of giving, to creating rules that reduce decision fatigue, this episode on minimalist living is a must-listen.Tune in now to start shifting from busy to simplified and purposeful living!Key Takeaways:(00:00) Introduction (00:38) The wedding anniversary trek in Albania(06:37) Why you should find and focus on your “thing”(17:37) Leapfrog skills for success(24:33) The giving paradox: Give more to get more(29:49) How choice minimalism can be life-changing(32:02) Creating rules to reduce decision fatigue(36:42) Episode wrap-up --Watch or listen to episode 279 | The Truth About Having It All: https://youtu.be/uGLOH0ibGrI--Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.--FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)HOW - Rate/review this podcast, take a screenshot, and send it to [email protected]:@itscoachgoodman@[email protected] 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Have you ever thought, “Am I the only one struggling with this?”. If you’ve questioned your ability to push through or felt the pressure to prove you’re capable, this episode will remind you that you’re not alone.In this week’s Hot Seat episode of The Obvious Choice podcast, we dive into the emotional rollercoaster that online fitness coaches experience. From navigating moments of doubt to facing unexpected pressures, we address the unique feelings and challenges of this profession.We’ll explore strategies for staying motivated and building resilience when time gets tough. You’ll learn how small, creative tweaks can keep you grounded, ways to handle unsupportive family members, manage anxiety even after hitting milestones, and more.If you’ve ever wondered about the ups and downs of coaching–and how to handle them–this episode is for you.Let’s jump right in!Key Takeaways:(00:00) Introduction (00:11) Bringing back the “fun” in coaching(04:53) How to add creativity to your content(16:52) Managing anxiety after success(25:36) Next-level strategies for client success testimonials (29:28) When your family members are 100% unsupportive(36:35) A goal isn’t just a one-stop journey(41:30) Don’t try to convince others to believe in you(45:21) The inner battle of high-achievers--Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.--FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)HOW - Rate/review this podcast, take a screenshot, and send it to [email protected]:@itscoachgoodman--Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Life can feel overwhelming with endless choices we have to deal with every single day. But it doesn’t have to stay that way.In the first installment of our special series on Jonathan’s minimalist approach to living, we dive into how minimalism isn’t just a lifestyle but a way to make better, faster decisions.You’ll learn how minimalism helps reduce anxiety by limiting choices and the frameworks to make quicker, satisfactory decisions. Through real-life examples, Jonathan highlights how living with constraints can actually increase happiness and resilience.Ready to make room for what truly matters?Tune in now!Key Takeaways:(00:00) Introduction (01:28) You’re not the author of your life, but the editor(02:05) The less secure you feel, the more you pack(05:25) Casio watch vs. Apple smartwatch(07:01) The deeper meaning of minimalism(09:14) Impact when you accumulate possessions(14:58) The difference between stupidity and ignorance(18:07) Making quick, informed decisions, like picking a bike(23:12) How accepting “good enough” saves time(24:17) Applying the minimalist approach to voting in a federal election(27:35) Balancing decisiveness with reflection(35:04) Final thoughts--Watch or listen to episode 60 | The One About Content: https://youtu.be/Mn1QWnK3xcc--Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.--FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)HOW - Rate/review this podcast, take a screenshot, and send it to [email protected]:@itscoachgoodman@[email protected] 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Are you juggling too much as a coach, handling every detail yourself because you worry clients only want you?Minakshi, a Denver-based fitness coach for Indian immigrant women, shared the same struggles.In our Hot Seat episode of The Obvious Choice podcast, she opens up about how hard it’s been to delegate without fear of losing client trust.Today, you’ll learn the concept of “trust transfer”,  the importance of culturally sensitive coaching, and building repeatable systems that allow consistent client management, even during busy seasons.Tune in to discover how to scale your coaching business without sacrificing quality or burning out!Key Takeaways:(00:00) Introduction (00:11) Minakshi’s struggle with letting go of control(02:25) Culturally-aware coaching strategies(03:48) Why trust transfer is crucial for scaling(08:55) Importance of repeatable systems for consistency(10:02) Playing the social media game (16:35) Content creation tip for online coaches--Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.--FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)HOW - Rate/review this podcast, take a screenshot, and send it to [email protected]:@itscoachgoodman--Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.