Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth

Show InformationEpisode Number: 148Date: May 11, 2026Duration: 38:33Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Dan AntonelliCompany: KickCharge CreativeGuest Website: https://www.kickcharge.com/Gift to listeners: Family-owned letter template and branding resources available at KickCharge.comSummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Dan Antonelli, founder of KickCharge Creative and author of Branded Not Blended, to unpack why branding is one of the most overlooked growth drivers in the home service industry.With over 31 years of experience and more than 3,000 home service brands developed, Dan explains why branding isn’t just about logos and colors — it directly impacts booking rates, close rates, average ticket size, recruiting, and customer trust. He introduces the concept of becoming “five-mile famous,” showing why community visibility and grassroots marketing outperform blindly throwing money at Google ads and LSAs.Justin and Dan also dive into how smaller operators can compete against private equity-backed companies without matching their ad spend, why consistency across every customer touchpoint matters, and the hidden ROI of rebranding: improved culture, stronger team morale, and attracting better talent.If you’re an HVAC, plumbing, electrical, or home service business owner looking to stand out in a crowded market, this episode is packed with practical branding and marketing insights that can reshape how customers — and employees — perceive your company.TakeawaysBranding directly impacts booking rate, close rate, average ticket, and marketing efficiency“Five-mile famous” community visibility beats relying solely on Google and paid adsFanatical consistency across trucks, uniforms, websites, and signage builds trustFamily-owned businesses have a competitive advantage — if they communicate it clearlyThe best time to invest in branding was yesterday; the second best time is todayStrong branding improves recruitment, morale, and company cultureCustomers often decide they trust you before they ever contact your companyPrivate equity can outspend you online, but they can’t out-community you locallyChapters00:00 – Intro & Welcome00:50 – Dan’s 31-Year Journey in Branding02:23 – What KickCharge Actually Does03:51 – Why Consistency Builds Trust06:00 – The Science Behind Brand Impressions07:33 – The Story Behind the Gettle Brand10:32 – The Average Size of KickCharge Clients12:25 – Visibility & “Your Trucks Are Everywhere”14:00 – Fanatical Consistency Explained16:46 – Why Consistency Signals Reliability18:36 – When Should You Invest in Branding?21:01 – Why Branding Compounds Over Time22:00 – Becoming “Five-Mile Famous”24:06 – Grassroots Marketing vs. Expensive LSAs25:30 – The $35K Sponsorship Strategy26:54 – Childhood Brand Recognition Story27:51 – Competing Against Private Equity30:23 – The CHIRP Message & Family-Owned Advantage31:00 – The Hidden ROI of Branding34:39 – Where to Find Dan & His Book36:41 – OutroKeywords#FreedomBlueprintPodcast #JustinDeese #DanAntonelli #KickCharge #Branding #HomeServiceBusiness #HVACBusiness #PlumbingBusiness #ElectricalContractor #MarketingStrategy #BrandStrategy #Leadership #BusinessGrowth #CustomerTrust #CompanyCulture #Recruitment #SmallBusinessMarketing #Entrepreneurship #BrandedNotBlended #ContractorMarketingMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 147Date: May 08, 2026Duration: 06:31Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] home service companies completely overlook one of the easiest revenue opportunities sitting right in front of them—new construction neighborhoods. In this Freedom Fuel episode, Justin breaks down why “new” doesn’t mean “complete” and how homeowners in brand-new homes are actually primed for upgrades.If you’ve been driving past new developments thinking there’s no opportunity, this episode will shift your mindset. Justin explains the critical 6–24 month window where homeowners are most likely to invest in upgrades—and how your team can position themselves to capture that revenue.TakeawaysNew construction homes are built to sell, not to optimize comfort or performanceHomeowners don’t know what they want—they only know what they’ve been shownThe biggest opportunity window is between 6–24 months after move-inUpgrades like thermostats, water filtration, and smart tech are easy winsGreat companies don’t wait for calls—they create opportunitiesMissing this window means losing both revenue AND long-term customer relationshipsChapters00:00 – Why new construction is a missed opportunity01:10 – The mindset that’s costing you money02:00 – “New” doesn’t mean complete03:00 – Why homeowners don’t ask for upgrades04:30 – The 6–24 month opportunity window06:00 – Simple upgrades that create big value07:15 – Stop waiting for the phone to ring08:15 – Action steps: how to target new neighborhoods09:15 – Final challenge: see new construction differentlyKeywords#HomeServiceBusiness #HVAC #Plumbing #Electrical #GarageDoor #ContractorMarketing #ServiceBusinessGrowth #NewConstruction #HomeUpgrades #SmartHome #TechnicianTraining #ServiceManager #BusinessCoaching #LeadGeneration #CustomerExperience #Entrepreneurship #FreedomBlueprintPodcast

Show InformationEpisode Number: 146Date: May 04, 2026Duration: 30:16Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Spencer PopeCompany: Bradford WhiteGuest Website: https://forthepro.bradfordwhite.com/Gift to listeners: Free training resources, live support, and access to the For The Pro AppSummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Spencer Pope, Manager of Technical Support and Training at Bradford White, to unpack one of the biggest challenges facing the trades today: the growing plumber shortage.With a projected gap of 500,000 plumbers by 2027 and an aging workforce, Spencer shares what this means for contractors—and more importantly, what to do about it. From hands-on training at Bradford White’s ITEC facility to the shift away from traditional on-the-job training, this conversation highlights how businesses must rethink hiring, training, and retention.They also dive into culture and leadership, exploring why Spencer has stayed at one company for over 15 years and how a simple mindset shift—investing in your team’s long-term success—can dramatically improve retention. If you’re serious about building a stronger, more resilient team, this episode delivers practical insights you can apply immediately.TakeawaysThe plumber shortage is accelerating, with a projected 500,000 gap by 2027Hire for soft skills and train for technical abilityTraditional on-the-job training is no longer enough on its ownHands-on, focused training dramatically improves technician performanceInvesting in your team’s growth increases retention—not turnoverStrong company culture is a key driver of long-term employee loyaltyEmpowering employees to contribute ideas strengthens engagementTraining ROI shows up in confidence, speed, and customer experienceChapters00:00 – Welcome & Spencer’s Background03:12 – Why He Stayed 15+ Years at One Company05:58 – Inside Bradford White’s Training Programs08:33 – The Value of Hands-On Lab Training10:04 – Why New Talent Isn’t Entering the Trades11:39 – The 500,000 Plumber Shortage Explained13:07 – Soft Skills vs. Mechanical Skills14:43 – Why OJT Alone Falls Short17:00 – Training Philosophy & Industry Impact18:14 – Training Length & ROI for Contractors22:43 – The #1 Culture Tip for Retention26:35 – The Shift in Today’s Workforce27:29 – How to Connect with Bradford WhiteKeywords#FreedomBlueprintPodcast #JustinDeese #SpencerPope #BradfordWhite #PlumbingIndustry #SkilledTrades #LaborShortage #WorkforceDevelopment #BusinessGrowth #Leadership #CompanyCulture #HiringStrategy #EmployeeRetention #TrainingAndDevelopment #ContractorLife #HVAC #PlumbingBusiness #ServiceBusiness #TradeTraining #BlueCollarBusinessMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 145Date: May 01, 2026Duration: 06:55Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] this first episode of the new Freedom Fuel series, Justin Deese delivers a powerful leadership truth most business owners avoid: your team is a reflection of you.If your team lacks accountability, energy, or ownership, the issue may not be them—it may be what you're modeling as a leader. Justin breaks down how culture is created through daily actions, not words, and why leaders must take full ownership if they want their business to grow.This short, high-impact episode is designed to help home service business owners reset their leadership approach and build stronger, more accountable teams.TakeawaysYour team mirrors your attitude—positive or negativeWhat you tolerate becomes the standardLeadership habits shape team behaviorAccountability starts at the topCulture problems are usually leadership problems in disguiseReal change starts when the leader changes firstChapters00:00 – The uncomfortable truth about your team01:00 – Introducing the Freedom Fuel series02:00 – The leadership mirror explained03:00 – Your attitude sets the tone04:30 – Your habits become the standard06:00 – Accountability starts with you07:30 – Why culture problems aren’t what you think09:00 – Real-world leadership example11:00 – Action steps for leaders this week13:00 – Final challenge and call to actionKeywords#Leadership #HomeServiceBusiness #BusinessGrowth #Accountability #CompanyCulture #LeadershipDevelopment #Entrepreneurship #HVACBusiness #PlumbingBusiness #Electricians #ServiceBusiness #TeamLeadership #BusinessCoaching #FreedomBlueprint #MomentumMeetings

Show InformationEpisode Number: 144Date: April 27, 2026Duration: 39:52Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Chris YanoCompany: Yano Group / Prolific Brand DesignContact Info: theyanogroup.comSummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Chris Yano for a raw and insightful conversation about entrepreneurship, private equity, and life after exit. Chris shares the behind-the-scenes reality of selling his business, the unexpected challenges that followed, and the one critical question he wishes he had asked before signing the deal.They dive deep into private equity myths, the real impact on the home service industry, and why smaller operators have a massive opportunity right now. Chris also unpacks how he’s building and scaling new ventures with a completely different mindset—focusing on strategy over grind.From reputation vs. revenue to building businesses that truly serve people, this episode is packed with hard-earned lessons every business owner needs to hear.TakeawaysThe one question you MUST ask before entering a private equity dealWhy selling your business doesn’t always mean “freedom”The difference between minority vs. majority ownership—and why it mattersHow private equity is actually creating opportunity for smaller businessesWhy “reputation over revenue” is a long-term growth strategyThe power of community, culture, and employee buy-inHow to scale faster by focusing on strategy instead of tacticsWhy owning a small geographic market can outperform broad expansionThe real reason most businesses struggle with churn and hiringHow Chris is building new companies with minimal day-to-day involvementChapters00:00 – Welcome & Catching Up with Chris Yano01:00 – The Private Equity Experience Explained03:40 – The ONE Question He Didn’t Ask (Costly Lesson)08:00 – Would He Do the Deal Again?10:30 – Private Equity: Threat or Opportunity?15:00 – Why Smaller Businesses Can Win Big Right Now18:30 – Life After Exit & New Ventures22:30 – Scaling a Roofing Company from Scratch25:00 – The “5-Mile Radius” Growth Strategy27:30 – Rapid Fire Questions (Cars, Life & More)31:30 – Best Advice Ever: Reputation Over Revenue36:30 – Building Culture That Actually Retains People38:00 – Final Thoughts & Where to Find ChrisKeywords#FreedomBlueprintPodcast #JustinDeese #ChrisYano #PrivateEquity #BusinessExit #Entrepreneurship #HomeServiceBusiness #ScalingBusiness #BusinessGrowth #Leadership #ReputationOverRevenue #CompanyCulture #SmallBusinessStrategy #MarketingStrategy #ServiceBusiness #HVAC #PlumbingBusiness #RoofingBusiness #BusinessCoaching #AIinBusinessMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 143Date: April 20, 2026Duration: 42:46Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Jon FaySummaryWhat does elite leadership really look like when failure isn’t an option?In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with former Navy Commander and Blue Angels Executive Officer Jon Fay to unpack what it takes to lead at the highest level. From flying jets just 18 inches apart to building high-performance teams with 30–40% annual turnover, Jon shares powerful lessons on trust, accountability, culture, and leadership that directly apply to business owners—especially in the home service industry.If you want to build a team that operates with precision, ownership, and a relentless pursuit of excellence… this episode is for you.TakeawaysWhy “culture of excellence” is the foundation of elite teamsHow the Blue Angels maintain performance with massive annual turnoverThe power of individual accountability in team successWhy trust is non-negotiable in high-performing organizationsHow small mistakes—if handled correctly—create massive improvementThe real meaning of leadership when the margin for error is near zeroWhy hiring for attitude beats hiring for skillHow to implement debrief-style feedback in your businessWhat business owners can learn from military precision and disciplineThe importance of servant leadership in both business and lifeChapters00:00 – Introduction to Jon Fay & Blue Angels background03:00 – Journey to the Naval Academy05:00 – Lessons from 24 years in the Navy08:00 – The moment that changed everything (Hawaii experience)11:30 – What the Blue Angels really do14:00 – Flying 18 inches apart (trust & precision)19:30 – Building elite teams with constant turnover23:00 – Hiring for attitude vs skill25:30 – Inside the Blue Angels debrief process29:00 – Applying elite performance to home service businesses31:00 – Transitioning from military to civilian leadership34:00 – Culture, performance pay, and leadership in business36:00 – Jon’s next mission: serving the community40:00 – Home Service Hoorah Event previewKeywords#Leadership #BlueAngels #Teamwork #CultureOfExcellence #Accountability #ServantLeadership #HomeServiceBusiness #HVAC #Plumbing #Electrical #BusinessGrowth #Entrepreneurship #HighPerformanceTeams #Hiring #ScalingBusiness #Discipline #MilitaryLeadership #Trust #FreedomBlueprintPodcastMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 142Date: April 13, 2026Duration: 01:07:35Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Jonathan WhistmanCompany: WhoHire / The Sales BossGuest Website: https://thesalesboss.comGift to listeners: Free resources + hiring frameworks (via website)🎯 SummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Jonathan Whistman—author of The Sales Boss and co-author of Unrecruitable—to break down one of the biggest lies in business: “there are no good people.”Jonathan shares why most companies don’t actually have a people problem—they have a system and leadership problem. From his unique background studying human behavior to building predictive hiring technology, he explains how top-performing companies consistently hire A-players while others stay stuck with churn, underperformance, and frustration.You’ll learn how to think differently about hiring, leadership, and culture—and how to build a team your competitors can’t steal.💡 TakeawaysMost businesses don’t have a hiring problem—they have an environment problemThe best companies don’t find great people… they build systems that create themYour business is always sending signals—whether you realize it or notHiring mistakes can cost your business millions in lost revenueA-player teams aren’t luck—they’re the result of intentional hiring processesIdentity drives performance more than motivation or trainingIf your team isn’t performing, it’s time to look in the mirror—not blame the market🧭 Chapters00:00 – Introduction & how Justin met Jonathan02:00 – The story behind The Sales Boss04:00 – The 4 levers of performance (B.O.S.S. framework)06:30 – Jonathan’s background & understanding human behavior10:00 – The danger of unconscious beliefs in business12:30 – Why “people problems” exist in every company15:00 – Building a team that competitors can’t steal19:00 – The Think, Feel, Act framework explained23:00 – Why most businesses fail at culture and hiring27:00 – Real-world example of fixing a broken hiring system31:00 – The truth: “People don’t want to work for YOU”33:00 – The hidden cost of bad hires (58% revenue gap)39:00 – How WhoHire uses AI to predict top performers45:00 – Data-driven hiring vs gut-based hiring52:00 – Why hiring should always be happening59:00 – Hiring in groups vs one-off hiring1:03:00 – Treat every hire like a $500K decision1:05:00 – Final thoughts & how to connect with Jonathan🔑 Keywords#Hiring #Leadership #HomeServiceBusiness #HVAC #PlumbingBusiness #Electricians #BusinessGrowth #TeamBuilding #APlayers #Recruiting #Entrepreneurship #SalesLeadership #CompanyCulture #FreedomBlueprint #JustinDeese #WhoHire #SalesBoss #Unrecruitable #BusinessCoaching #ScalingBusinessMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 141Date: April 06, 2026Duration: 13:06Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Jarrod ScottCompany: AerosealGuest Website: https://aeroseal.com/SummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese sits down live at ACCA with Jarrod Scott, National Director of Sales & Business Development at Aeroseal, to unpack one of the most overlooked profit leaks in the HVAC industry—ductwork.While most contractors focus on selling high-efficiency systems, they often ignore the fact that leaky ducts can destroy performance, comfort, and efficiency. Jarrod breaks down how Aeroseal technology helps contractors recover lost system capacity, improve homeowner comfort, and unlock new revenue streams.Justin also shares a powerful real-world sales breakthrough: why simply calling Aeroseal “duct repair” transformed their ability to sell the service and skyrocketed results.If you’re an HVAC, plumbing, or home service business owner looking to increase ticket size, improve customer satisfaction, and stand out in your market—this is a must-listen.TakeawaysMost HVAC systems lose significant efficiency due to leaky ductworkEven the best installs fail when connected to poor duct systemsAeroseal helps recover system capacity and improve comfort instantlySimplicity sells: calling it “duct repair” dramatically increases close ratesContractors are sitting on untapped revenue inside existing homesMembership customers create the perfect opportunity to introduce this serviceCompanies with strong sales processes benefit most from adding AerosealThe best contractors focus on total home comfort—not just equipment installsChapters00:00 – Introduction from ACCA Live Event00:45 – What is Aeroseal and Why It Matters02:00 – The Hidden Problem: Leaky Duct Systems03:00 – Why Contractors Struggle to Sell It03:30 – The Breakthrough: “Duct Repair” Simplicity04:30 – The Origin Story of Aeroseal06:30 – Real Contractor Story: Stolen Equipment & Dealer Support07:30 – The Power of the Aeroseal Contractor Community08:45 – How to Get Started with Aeroseal09:00 – Who This Is Right For (Ideal Contractor Size)10:30 – Final Thoughts + YouTube Demo CalloutKeywords#HVAC #HVACBusiness #HomeServices #ContractorLife #HVACSales #DuctRepair #Aeroseal #IndoorComfort #HVACMarketing #ServiceBusiness #Entrepreneurship #BlueCollarBusiness #HVACProfit #HomeComfort #ACCA #FreedomBlueprintPodcastMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 140Date: March 30, 2026Duration: 44:55Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Joe StrittmatterCompany: Rite NOWGuest Website: https://callritenow.com/SummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese sits down with returning guest Joe Strittmatter, a second-generation HVAC entrepreneur who previously built and sold a successful home service company before launching a brand-new one from scratch.Broadcasting from Denton, Texas during Justin’s RV podcast road show, Joe shares the lessons he learned from building, selling, and now rebuilding a home service business with his son. The conversation dives deep into profitability vs. revenue, private equity in the trades, marketing strategy, operational efficiency, and how innovation can create a competitive advantage in the HVAC and plumbing industry.Joe explains why he focuses heavily on net profit instead of vanity revenue numbers, why many contractors struggle with labor and material costs, and how thinking differently about service areas, marketing, and maintenance plans can transform a company’s profitability.They also explore the power of branding, creative customer experience, and breaking traditional industry rules, including Joe’s unconventional ideas for maintenance plans and customer retention strategies.If you’re a home service entrepreneur trying to grow your HVAC, plumbing, electrical, or garage door company, this episode delivers practical insights on leadership, profitability, and building a smarter business model.TakeawaysWhy focusing on net profit instead of revenue can dramatically change your business strategy.What happens when contractors chase $10M revenue but ignore margins.Lessons learned from selling a home service company to private equity.Why service area management can dramatically improve billable efficiency.The difference between running a construction-based HVAC company vs. a service company.How branding and marketing investment early can accelerate growth.Why Joe’s company is targeting 30% net profit.The power of thinking differently about maintenance plans and customer experience.How innovation, not size, often creates the biggest competitive advantage.Why entrepreneurs should challenge industry assumptions and “color outside the lines.”Chapters00:00 – Introduction and the Freedom Blueprint road show01:25 – Joe’s background as a second-generation HVAC entrepreneur03:00 – Selling his HVAC company to private equity05:30 – Why he decided to start another home service company07:00 – Revenue vs. profit in the trades industry10:00 – The impact of social media “revenue bragging” in business11:00 – Launching a new HVAC & plumbing company with his son12:20 – Marketing strategy and making a big brand splash13:30 – Why knowing your numbers is critical17:00 – Structuring a company for efficiency from day one20:00 – Acquisition vs. starting new locations23:00 – The real cost structure behind HVAC installs26:00 – Increasing customer lifetime value through service29:30 – Training the next generation of trades leaders32:20 – Advice for contractors struggling in today’s market34:30 – Thinking differently about maintenance plans37:00 – Innovation and building a unique customer experience39:00 – The “cost pricing” business experiment41:00 – Using strategy to win more customers in a competitive marketKeywords#FreedomBlueprintPodcast #JustinDeese #JoeStrittmatter #HVACBusiness #HomeServiceBusiness #HVACEntrepreneur #TradesBusiness #ServiceBusiness #HVACContractor #PlumbingBusiness #BusinessLeadership #Entrepreneurship #SmallBusinessGrowth #ServiceIndustry #HomeServices #HVACSales #PrivateEquityInTrades #TradesLeadership #ContractorBusiness #HVACSuccess #HVACMarketing #TradesEntrepreneurMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 139Date: March 23, 2026Duration: 54:27Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Jered WilliamsCompany: Wahoo Plumbing / Wealthy PlumberGuest Website: https://wealthyplumber.comTickets to HomeService Hoorah homeservicehoorah.comSummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese sits down with entrepreneur Jered Williams, founder of Wealthy Plumber and the newly launched Wahoo Plumbing.Jered shares the real story behind launching his new plumbing company—from selling previous businesses to starting again from scratch with a smarter strategy. Within two days of launching ads, Wahoo Plumbing was already booked out a week and a half, forcing them to shut off marketing while they hired technicians.Justin and Jered dive deep into the realities of building a home service company, including marketing strategies for contractors, the importance of core values and hiring the right people, and how understanding your numbers can completely change the trajectory of your business.They also discuss practical strategies any contractor can use today to generate more calls—from Facebook marketing and PPC campaigns to leveraging local community groups and video content.If you're a plumbing, HVAC, or electrical contractor trying to grow from one truck to multiple trucks, this episode is packed with tactical advice you can implement immediately.TakeawaysWhy Jered started another plumbing company after selling previous businessesThe biggest mistake contractors make when launching marketing campaignsHow Wahoo Plumbing booked a week and a half of calls in just two daysThe difference between demand capture, demand creation, and brand awarenessWhy most contractors misunderstand their marketing mathHow to calculate the number of calls you actually need to hit revenue goalsThe power of Google reviews and how to generate them quicklySimple Facebook strategies that can generate calls for freeWhy understanding your numbers is the key to growing from 1–3 trucks to a scalable companyChapters00:00 Introduction and the Freedom Blueprint road show01:10 Why Jered launched Wahoo Plumbing03:00 The real reason entrepreneurs start another business06:00 Lessons learned from scaling a $5M plumbing company08:00 Why core values and hiring matter more than SOPs12:30 The difference between tactical vs strategic business growth15:20 Marketing strategies that generated calls immediately19:00 How Wahoo Plumbing booked a week of calls in two days21:00 Demand capture vs demand creation marketing24:00 How reviews impact Google rankings27:30 Choosing the right marketing partners31:00 Why contractors must track booking rates and marketing metrics34:30 The future of AI search and contractor marketing41:30 Free marketing strategies using Facebook groups45:00 Video marketing ideas contractors can start today49:00 The Home Service Hoorah event announcementKeywords#FreedomBlueprintPodcast #HomeServiceBusiness #PlumbingBusiness #HVACBusiness #ContractorMarketing #ServiceBusinessGrowth #HomeServiceMarketing #PlumbingMarketing #Entrepreneurship #SmallBusinessGrowth #LeadGeneration #FacebookMarketing #LocalSEO #GoogleReviews #HomeServiceLeadership #ServiceBusinessOwners #TradeBusiness #ContractorSuccess #WealthyPlumber #WahooPlumbingMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 138Date: March 16, 2026Duration: 35:32Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Josh MartinCompany: FieldSpark (Powered by 34Labs)Guest Website: www.3fourlabs.comGift to listeners: Free Demo of FieldSpark AISummaryAre your technicians truly bad at sales… or are they just undertrained?In this episode of the Freedom Blueprint Podcast, Justin sits down with Josh Martin from FieldSpark to talk about one of the biggest challenges in the home service industry: consistency in the field.Most companies train once a week… then release technicians into the wild and hope for the best. The result? As many brands as you have trucks.Josh explains how FieldSpark is using AI-powered role play and real-time coaching to help HVAC, plumbing, roofing, and electrical companies:Reinforce consultative sellingImprove closing conversationsIncrease average ticketsBuild consistency across teamsScale without losing controlIf you're growing from $2M to $10M and struggling with trust, performance management, or technician confidence — this conversation will hit home.TakeawaysSales isn’t manipulation — it’s education.Most technicians struggle with the transition from problem to price.Repetition is the mother of skill — practice matters.AI role play allows techs to practice without pressure.Consistency is critical when scaling.Transparency beats micromanagement.Reinforcement creates better results than correction.A-players want feedback and tools to improve.Technology doesn’t replace people — it empowers them.The companies embracing AI will grow faster than those resisting it.Chapters00:00 – Welcome & Why This Conversation Matters02:00 – What Is FieldSpark?04:45 – Why Technicians Struggle With Sales06:30 – AI Role Play: The Game-Changing Feature10:00 – The Problem With Traditional Sales Training13:30 – Scaling, Trust, and Brand Consistency16:30 – Coaching vs. Micromanaging19:00 – Reinforcing Winning Behaviors21:00 – Helping A-Players Level Up24:00 – Custom Scripts & Process Control27:00 – What’s Coming Next for FieldSpark29:00 – The Vision Behind 34Labs32:00 – AI in the Home Service Industry34:00 – Final Thoughts on Embracing TechnologyKeywords#FreedomBlueprintPodcast #HomeServiceBusiness #HVACBusiness #PlumbingBusiness #ElectricalContractor #RoofingContractor #ServiceBusinessGrowth #FieldServiceManagement #TechnicianTraining #SalesTraining #AIinBusiness #FieldSpark #34Labs #ConsultativeSelling #HomeServiceLeadership #ScalingYourBusiness #ServiceManager #CloseMoreDeals #IncreaseAverageTicket #BusinessSystemsMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 137Date: March 9, 2026Duration: 10:31Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] this solo episode of the Freedom Blueprint Podcast, Justin Deese shares a powerful lesson about what real freedom looks like for business owners, and why most entrepreneurs accidentally build businesses that trap them instead of serving them.As Justin prepares for a three-week RV road trip with his wife Kristen, traveling from Florida to Las Vegas for the ACCA Conference and across the Southwest, he reflects on a six-month RV journey his family took nearly a decade ago. That trip became a real-world test of whether their businesses were built to operate independently or if everything depended on them.What they discovered changed how Justin thinks about leadership, systems, and business ownership. The companies didn’t just survive while they were gone, they thrived. That experience reinforced a powerful principle: freedom in business doesn’t happen by accident. It is engineered.Justin breaks down the three essential elements required to build a company that allows owners to step away without chaos: strong leadership, clear systems, and personal clarity about what freedom actually means.Whether you want to scale your home service company, create more margin in your life, or simply stop being the bottleneck in your business, this episode will challenge you to rethink how your company is structured and what kind of freedom you are truly building.Takeaways• Freedom in business must be intentionally designed, not hoped for• If your company cannot operate without you, you don’t own a business—you own a job• Leadership depth is the first step toward real freedom• Clear roles, scorecards, and expectations allow leaders to succeed without constant oversight• Systems create stability and allow businesses to operate consistently• Owners must define what freedom personally means to them• Trying to build someone else’s version of success leads to frustration• Identifying and removing bottlenecks is key to scaling your businessChapters00:00 Introduction and upcoming RV adventure02:10 What freedom really means for business owners04:10 The danger of accidentally building a business that owns you06:00 The six-month RV trip that tested the business model08:30 The moment Justin realized freedom is engineered10:20 Building leadership instead of dependency13:00 Why systems create freedom and scalability15:20 Getting clarity on your version of freedom17:30 The three keys to designing a freedom-based business19:00 Action step: Identify your biggest bottleneckKeywords#FreedomBlueprintPodcast #JustinDeese #HomeServiceBusiness #ServiceBusinessGrowth #LeadershipDevelopment #BusinessSystems #EntrepreneurFreedom #ServiceCompanyLeadership #HVACBusiness #PlumbingBusiness #ElectricalContractor #SmallBusinessLeadership #ScaleYourBusiness #BusinessOwnership #EntrepreneurMindsetMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 136Date: March 02, 2026Duration: 41:35Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Jimmy SpeyerCompany: GlasshouseGuest Website: https://glasshouse.bizGift to listeners: Free live demo of Glasshouse platformSummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese sits down with returning guest Jimmy Speyer, Founder & CEO of Glasshouse, to talk about one of the biggest challenges facing home service businesses in 2026 — rising customer acquisition costs.Jimmy explains why relying solely on Google and paid ads is becoming more expensive every year (what he calls the “digital Yellow Pages problem”) and how contractors can shift from reactive marketing to proactive neighborhood-level outreach.But this episode goes deeper than marketing.Jimmy also shares powerful leadership lessons from growing Glasshouse from 1 employee to 18 in just two years, including:How to hire for alignment, not just skillWhy most companies hire wrongThe importance of core values and mission clarityHow to manage rapid growth without breaking cultureWhy transparency and weekly team communication matterIf you’re a plumbing, HVAC, electrical, or home service business owner looking to grow smarter in 2026, this episode is packed with practical strategy and leadership insights.TakeawaysCustomer acquisition through Google Ads continues to get more expensive every year.Waiting for homeowners to search is reactive marketing.Proactive outbound neighborhood outreach creates demand instead of waiting for it.Speed to lead isn’t enough — speed to creating the lead matters.Hiring mistakes are expensive financially and culturally.Involve your team in defining core values.Growth requires constant communication and transparency.Meet with your team weekly to maintain alignment during change.Define your culture clearly — and hire only people who match it.Leadership is repetition. Say the mission until you're tired of hearing it.Chapters00:00 – Welcome Back Jimmy Speyer03:00 – The “Google Tax” and Rising Ad Costs06:00 – Proactive vs Reactive Customer Acquisition10:00 – Why Homeowners Aren’t Thinking About Your Business12:30 – Growing Glasshouse from 1 to 18 Employees15:00 – Hiring for Alignment (The Right Way)18:00 – Interview Questions That Reveal Character23:00 – Why Consensus Hiring Doesn’t Work27:00 – Managing Rapid Growth & Team Communication31:00 – Building Mission, Vision & Core Values35:00 – Leadership Lessons from Scaling Fast38:30 – Final Thoughts & How to Connect with GlasshouseKeywords#FreedomBlueprintPodcast #HomeServiceBusiness #HVACBusiness #PlumbingBusiness #ElectricalContractor #ContractorMarketing #CustomerAcquisition #OutboundMarketing #LeadershipDevelopment #CompanyCulture #HiringRight #CoreValues #BusinessGrowth #EntrepreneurLeadership #GlasshouseSoftware #JustinDeese #JimmySpeyerMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 135Date: February 23, 2026Duration: 55:21Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Joe CunninghamCompany: TAC – Technical & Sales Training | Home Service ChecklistGuest Website: www.homeservicechecklist.comGift to listeners: Scholarship certificates for TAC technician training (details in episode)SummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese sits down with industry legend Joe Cunningham, a veteran with over 40 years in plumbing, HVAC, training, and business development.Joe shares his journey from digging ditches as a young apprentice to helping build the first publicly traded HVAC roll-up, training over 35,000 technicians, and creating some of the highest-producing selling techs in the industry.The conversation dives deep into why fundamentals still matter, how contractors scaled long before CRMs and software, and why checklists—not more tech—are often the missing link to higher tickets, fewer callbacks, and happier customers.Joe also breaks down:The philosophy behind TAC technician trainingWhy most tech training failsHow the Home Service Checklist app forces consistency, accountability, and profitabilityWhy slowing techs down actually increases revenueHow call-by-call management changes everythingThis episode is packed with timeless lessons for plumbing, HVAC, and electrical contractors looking to scale without losing quality.Key TakeawaysThe most successful service businesses still win by mastering the basicsChecklists prevent missed opportunities, callbacks, and lost customersTraining techs how to think beats training them what to replaceDoor-to-door hustle built million-dollar businesses long before Google AdsFewer calls per day can lead to higher tickets and less burnoutSystems create freedom—software just supports themDeclined repairs are future revenue if documented correctlyChapters00:00 – Welcome & Joe’s 40+ year journey03:00 – Learning the trades the hard way08:30 – Selling HVAC door-to-door11:45 – Financing collapse & pivot to training15:30 – Contractor Success Group & Service Experts20:30 – Why technology doesn’t replace fundamentals25:45 – The problem with traditional technician training31:00 – Inside TAC’s 10-day technician bootcamp37:30 – Why most checklists fail41:00 – Home Service Checklist app explained47:00 – Call-by-call management & higher tickets52:00 – Final lessons from a lifetime in the tradesKeywords#FreedomBlueprintPodcast #JoeCunningham #HVACBusiness #PlumbingBusiness #HomeServiceGrowth #ServiceBusinessSystems #TechnicianTraining #SellingTechs #HomeServiceChecklist #ContractorLeadership #TradesEntrepreneur #HVACSales #PlumbingSuccess #ServiceNation #ServiceRoundtable #TACTrainingMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 134Date: February 20, 2026Duration: 13:27Recorded Live: PHCC Conference – San Diego, CAHost Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Jeff MuddCompany: The Trades PodcastGuest Website: https://thetradespodcast.com/Podcast: The Trades PodcastPodcast Link: https://podcasts.apple.com/us/podcast/the-trades-podcast/id1574731261SummaryRecorded live at the PHCC Conference in San Diego, this episode of the Freedom Blueprint Podcast features a candid conversation with Jeff Mudd, host of The Trades Podcast and longtime advocate for skilled trades careers.Jeff shares his journey from hands-on repair work and termite inspections to business ownership—and eventually to podcasting as a way to promote the trades to younger generations. Together, Justin and Jeff unpack the skilled labor shortage, the stigma that’s surrounded the trades for decades, and why that narrative is finally starting to change.The conversation dives deep into career paths vs. jobs, building culture inside service businesses, financial freedom through trades ownership, and why intentional leadership matters more than ever. Jeff also explains how podcasting became an unexpected but powerful platform to recruit, educate, and elevate the trades nationwide.TakeawaysWhy the skilled trades offer financial and time freedom most careers don’tHow stigma pushed generations away from trades—and why it’s reversingThe difference between giving someone a job and building a career pathWhy owners must be intentional about training, raises, and advancementThe real economics behind service businesses (and common misconceptions)How podcasting became a powerful advocacy tool for the tradesChapters00:00 – Live from PHCC San Diego01:15 – Jeff’s background in the trades02:10 – Why he started The Trades Podcast03:00 – Changing perceptions of trades careers03:55 – Financial freedom in the trades05:00 – Owner vs. employee perspectives06:15 – Building culture and career paths07:30 – Training people even if they may leave08:45 – Helping people grow beyond your business09:35 – Moving from San Diego to Tennessee10:45 – Podcasting, semi-retirement, and impact11:45 – Final thoughts from PHCCKeywords#FreedomBlueprintPodcast #TheTradesPodcast #SkilledTrades #TradesCareers #TradeLeadership #PHCC #HomeServiceBusiness #TradesIndustry #BlueCollarCareers #WorkforceDevelopment #TradeCulture #ServiceBusiness #ContractorLife #TradesEducationMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 133Date: February 18, 2026Duration: 14:42Recorded Live: PHCC Conference – San Diego, CAHost Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Rachel EvansCompany: Evans HVACInstagram: @MissMiniSplitSummaryIn this live episode of the Freedom Blueprint Podcast, Justin Deese sits down with Rachel Evans, founder of Evans HVAC and the voice behind the Instagram brand Miss Mini Split, recorded on-site at the PHCC Conference in San Diego.Rachel shares her unconventional path into the HVAC industry—learning electrical theory hands-on, earning her California contractor’s license in record time, and launching her business while raising young children. She opens up about what it’s really like to be a female HVAC business owner in a male-dominated industry, including taking her baby to job sites and building credibility through technical excellence rather than sales tactics.This conversation dives into grit, motherhood, mentorship, and why Rachel is committed to building an HVAC company rooted in quality, integrity, and long-term customer relationships—not high-pressure sales models.TakeawaysWhy mastering electrical theory and fundamentals creates better technicians and ownersHow Rachel earned her California contractor’s license faster than mostWhat it’s like building an HVAC business while being a hands-on momThe reality of being a female leader in the tradesHow “Miss Mini Split” grew organically on InstagramWhy quality-focused contractors stand out in a PE-driven marketChapters00:00 – Recording live from PHCC San Diego01:15 – Rachel’s approach to quality over sales02:40 – What “new” really means in the trades03:45 – Why she chose HVAC04:30 – Early mentorship and learning electrical theory05:50 – Getting licensed in California07:15 – Starting the business as a mom08:25 – Being a female HVAC owner10:05 – The birth of “Miss Mini Split”11:40 – Vision for the future of Evans HVAC12:55 – Where to follow RachelKeywords#FreedomBlueprintPodcast #MissMiniSplit #WomenInTrades #HVACBusiness #HVACLife #FemaleEntrepreneur #TradesIndustry #PHCC #HomeServiceBusiness #HVACOwner #ContractorLife #SkilledTrades #BlueCollarSuccess #HVACCalifornia #TradeLeadershipMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 132Date: February 16, 2026Duration: 09:54Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Cody McLeodCompany: Utility Plumbing ServicesGuest Website: https://utilityplumbingservices.com/SummaryIn this live episode of the Freedom Blueprint Podcast, Justin Deese sits down with Cody McLeod, owner of Utility Plumbing Services, recorded on-site at PHCC San Diego & Del Mar.Cody shares his journey as a second-generation plumber, growing up in the trades, partnering with his father, and eventually stepping out to build his own modern plumbing company. The conversation dives into blending old-school business principles with new-school technology, including automation, AI, and service software—without losing the fundamentals that built the trades.They also discuss Cody’s growing leadership role in the industry, including his upcoming appointment to the PHCC California State Board, and his passion for giving back through high school career days to change the narrative around skilled trades.This episode is packed with real-world insight for plumbing, HVAC, and home service business owners navigating growth, technology, and leadership in today’s market.Key TakeawaysWhy old-school business values still matter in a tech-driven service industryHow Cody transitioned from a family partnership to sole ownershipPractical ways automation and AI are improving customer experienceWhy empowering employees matters more as a 100% ownerHow trade careers offer opportunity without massive student debtThe importance of industry involvement through PHCC leadershipChapters00:00 Live from PHCC San Diego & Del Mar01:00 Cody’s background as a second-generation plumber02:00 Leaving the family business and starting fresh03:00 Old-school business mindset meets modern technology04:00 Automation vs. AI in service businesses05:30 Joining the PHCC California State Board06:30 Giving back through high school career days08:00 Why the trades are a powerful career path todayKeywords#FreedomBlueprintPodcast #JustinDeese #CodyMcLeod #UtilityPlumbingServices #PHCC #PHCCSanDiego #PlumbingBusiness #HomeServiceBusiness #Trades #SkilledTrades #ServiceIndustry #PlumbingLife #SecondGenerationContractor #TradeLeadership #ServiceBusinessGrowth #Automation #AIInTradesMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 131Date: February 09, 2026Duration: 36:27Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Kristen DeeseCompany: Virtual CFO for the TradesGuest Website: JustinDeese.comGift to listeners: N/ASummarySix weeks into 2026, Justin and Kristen Deese sit down to unpack a whirlwind start to the year—conference travel, frozen pipes, live podcasting at PHCC San Diego, and a major family decision they never saw coming.On December 31st, just hours before the new year, they officially purchased East Hill Pizza in Pensacola—alongside their kids. In this episode, they pull back the curtain on why they said yes, how leadership transitions really affect teams, and what happens when you apply home service business principles to an entirely different industry.From DISC profiles and team psychology to scorecards, food cost controls, and why vocabulary matters more than you think—this conversation is packed with lessons for any business owner thinking about growth, legacy, or acquisitions. Key TakeawaysWhy involving your team early builds trust during ownership transitionsThe power of giving people the numbers they controlHow small operational tweaks can drive massive financial impactWhy most employees fear change—and how language can reduce resistanceWhat restaurant ownership revealed about leadership across industriesHow to build a business your kids can grow into—not inherit as a messChapters00:00 – Welcome & why 2026 already feels wild02:30 – PHCC San Diego: live podcasts, chaos, and air horns08:20 – Handling distractions and pressure as a leader11:50 – Frozen pipes, Florida problems, and real life12:40 – The “family business” conversation with the kids14:30 – Why East Hill Pizza caught their attention18:20 – Buying a business fast (and what that really means)21:30 – Leading a team through an ownership transition24:45 – Scorecards, transparency, and immediate results27:30 – Applying home service principles to restaurants31:45 – What’s next for the business and the familyKeywords#FreedomBlueprintPodcast #FamilyBusiness #BusinessAcquisition #LeadershipDevelopment #RestaurantOwnership #TradesLeadership #EntrepreneurLife #BusinessWithFamily #Scorecards #TeamCulture #DISCProfile #LegacyBuilding #SmallBusinessGrowth #JustinDeese #KristenDeese #WhenYourBusinessPartnerIsYourSpouseMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 130Date: February 02, 2026Duration: 10:50Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] many business owners are busy, exhausted, and frustrated—yet still falling short of their goals. In this episode of the Freedom Blueprint Podcast, Justin Deese breaks down a critical leadership mistake: confusing goals with priorities.Justin explains why comparing your numbers to other businesses is dangerous, how different accounting methods skew benchmarks, and why progress—not comparison—is the true measure of success. Using simple sports analogies and real-world business examples, he shows how championship teams win by protecting priorities, not just dreaming about outcomes.If you want clarity, focus, and real momentum in your business, this episode will help you stop chasing noise and start executing the plays that actually move the scoreboard.Key TakeawaysGoals define the destination, but priorities determine daily executionMost owners fail not because of bad goals—but unclear prioritiesBusiness KPIs are rarely measured the same way across companiesComparison without context leads to distraction and poor decisionsConsistency in the right actions beats chasing the latest tacticProgress against your own metrics matters more than outside benchmarksChapters00:00 – Why comparing numbers is misleading02:30 – Goals vs. priorities explained with sports analogies06:15 – Why being busy doesn’t equal progress09:40 – The danger of KPI comparison in business13:10 – Average ticket, labor, and margin misunderstandings18:45 – Why you’re only competing against yourself22:30 – How to align goals with real priorities26:00 – The true “silver bullet” for business growth29:10 – Action steps to regain clarity and focus32:00 – Final takeaway: change priorities to change resultsKeywords#FreedomBlueprintPodcast #BusinessLeadership #GoalsVsPriorities #HomeServiceBusiness #BusinessClarity #LeadershipDevelopment #EntrepreneurMindset #ServiceBusinessGrowth #BusinessExecution #LeadershipFocus #ConsistencyWins #StopComparing #WinningTheDay #JustinDeeseMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 129Date: January 26, 2026Duration: 16:56Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Zach SmithCompany: Easy Peazy PlumbingSummaryIn this episode of the Freedom Blueprint Podcast, Justin sits down with Zach Smith, owner of Easy Peazy Plumbing, to unpack what it really takes to transition from new construction to a profitable, scalable residential service business.Zack shares his journey from managing large construction crews and chasing slow-paying contracts to building a fully branded plumbing and septic service company serving rural and underserved markets in Florida and Alabama. Together, they dive into why busy doesn’t always mean profitable, the mindset shift required to leave construction behind, and why residential service is an entirely different business — not just a different job.This conversation is packed with real-world lessons on branding, market selection, customer avatars, team transitions, and how married business partners can thrive when they lean into their strengths. If you’re stuck in the construction grind or wondering if service is the next move for your trade business, this episode is a must-listen.TakeawaysWhy construction work can drain cash flow even when revenue looks strongThe brutal reality of losing most of your team when transitioning to serviceWhy residential service plumbing requires a completely different mindset and skill setHow branding can instantly separate you from “chuck-in-a-truck” competitorsThe power of choosing underserved markets instead of saturated metrosWhy not every customer is your customer — and why that’s a good thingHow married business partners can balance visionary vs. integrator rolesChapters00:00 — Welcome & Meet Zack from Easy Peazy Plumbing01:30 — Why Rural Markets Can Be a Hidden Goldmine04:00 — Leaving Construction: When Busy Isn’t Profitable05:45 — The Cash Flow Nightmare of New Construction08:55 — Losing 15 Employees During the Transition10:20 — Why Service Plumbing Is a Different Trade12:55 — Branding, Customer Experience & Market Positioning14:50 — What’s Next for Easy Peazy PlumbingKeywords#EasyPeazyPlumbing #PlumbingBusiness #HomeServiceBusiness #ConstructionToService #TradeBusinessGrowth #PlumbingEntrepreneur #ServiceBusiness #BrandingInTrades #FreedomBlueprintPodcast #MarriedBusinessOwnersMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 128Date: January 19, 2026Duration: 08:13Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] was the last time owning your business was actually fun?In this solo episode of the Freedom Blueprint Podcast, Justin Deese kicks off 2026 with an honest conversation most business owners avoid — burnout. Not the kind caused by laziness or failure, but the kind that comes from being strong for too long.Justin challenges the idea that “more” is always better and reframes success around clarity, simplicity, alignment, and joy. Drawing from personal experience and real conversations with business owners, he outlines three practical steps every owner must take if they want to enjoy owning their business again — without quitting, selling, or burning everything down.If your business feels heavy, draining, or misaligned, this episode will help you reset and refocus on why you started in the first place.TakeawaysBurnout doesn’t mean you’re weak — it means you’ve been carrying too much for too longIf it’s not fun anymore, it’s not sustainableComplexity kills joy and simplicity creates spaceBurnout is usually a misalignment problem, not a workload problemReconnecting with your real why changes everythingStrong leadership means calling out what’s broken — starting with yourselfSmall changes can create massive shifts in energy, clarity, and resultsChapters00:00 – When Did Owning Your Business Stop Being Fun?02:10 – Why “More” Isn’t the Answer in 202605:30 – Burnout Isn’t Weakness — It’s Misalignment08:40 – Step 1: Call It Out11:45 – Step 2: Simplify Everything15:30 – Step 3: Reconnect With Your Why19:20 – A Personal Story on Burnout and Realignment25:10 – Start, Stop, Continue: A Simple Reset Exercise28:40 – The 2026 Challenge: Build a Business You Enjoy Owning AgainKeywords#FreedomBlueprintPodcast #BusinessOwnerBurnout #LeadershipDevelopment #EntrepreneurMindset #ServiceBusinessOwner #BusinessClarity #AvoidBurnout #BusinessGrowth #HomeServiceBusiness #OwnerFreedom #SimplifyYourBusiness #StrongLeadership #JustinDeeseMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 127Date: January 12, 2026Duration: 35:37Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Jane SidebottomCompany: Women in HVACRGuest Website: https://www.womeninhvacr.orgSummaryIn this episode of the Freedom Blueprint Podcast, host Justin Deese sits down with Jane Sidebottom, incoming President of Women in HVACR, to discuss her journey through the trades, her leadership path, and the future of women in the HVACR industry.Jane shares how early exposure to facilities management shaped her career, her experience working with industry giants like Trane and Carrier, and how she and her husband built a successful consulting firm impacting nearly $1 billion in industry revenue.The conversation dives deep into the mission and growth of Women in HVACR, including mentorship, leadership development, scholarships, and how the organization is helping contractors and companies attract, develop, and retain women across all roles — from technicians to executives.Jane also outlines the organization’s five-year vision, leadership strategy, and why creating clear career pathways is essential for the future of the skilled trades.Key TakeawaysWhy Women in HVACR has seen explosive growth over the last five yearsThe real challenges companies face when recruiting and retaining women in the tradesHow mentorship is accelerating confidence, leadership, and career growthWhy leadership vision matters more than ever in industry associationsHow contractors can better support women technicians and leadersThe massive opportunity for women entering HVACR todayChapters00:00 – Welcome & Introduction to Jane Sidebottom01:10 – Jane’s Early Exposure to the Trades03:50 – Building a Consulting Business in HVACR06:00 – What Is Women in HVACR?09:00 – Why the Organization Has Grown So Rapidly12:20 – Jane’s Path to Becoming President13:45 – Leadership Vision & Five-Year Strategy16:30 – Retaining Women in the Trades19:00 – The Power of Mentorship22:15 – Real Stories from Scholarship Recipients26:30 – Opportunities for Women in HVACR Careers28:10 – How to Get Involved with Women in HVACR30:00 – Events, Conferences & What’s NextKeywords#FreedomBlueprintPodcast #JaneSidebottom #WomenInHVACR #HVACLeadership #WomenInTheTrades #HVACIndustry #TradeCareers #HVACMentorship #SkilledTrades #ContractorLeadership #HVACR #IndustryLeadership #TradesEducation #WomenInBusinessMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 126Date: January 05, 2026Duration: 26:00Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Michael De SilvaCompany: Plumbing PlusLocation: San Diego, CaliforniaPHCC San Diego Trades Expo- https://www.phccsd.org/trades-expoJanuary 31, 2026- Del Mar Fairgrounds- Bing Crosby HallSummaryWhat if answering a simple help-wanted ad changed the entire trajectory of your life?In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Michael De Silva, owner of Plumbing Plus in San Diego, to unpack an incredible journey — from teenage apprentice to owner of a $3M residential plumbing company.Michael shares how he entered the trades at just 19 years old, purchased the business at 28, and navigated the challenge of leading technicians old enough to be his parents. Together, they dive into leadership growth, technology adoption, industry community, and why staying put instead of chasing an extra dollar an hour changed everything.If you’re a home service business owner — or someone considering the trades — this episode is packed with real-world insight, humility, and hard-earned wisdom.TakeawaysHow long-term loyalty can outperform short-term pay increasesThe mindset shift required to move from technician to ownerWhy PHCC and industry communities accelerate growthLessons learned leading experienced technicians as a young ownerHow ServiceTitan and AI improved both customer and technician experienceWhy community involvement still beats “just running Google ads”What aspiring tradespeople should look for in a companyWhy the trades offer one of the strongest career paths todayChapters00:00 – Welcome to the Freedom Blueprint Podcast01:00 – Michael’s start as a teenage apprentice02:45 – Buying the business at 28 years old04:30 – Standing out in a competitive San Diego market06:00 – Transitioning from tech to owner08:00 – Embracing ServiceTitan and new technology11:00 – The power of PHCC and industry relationships14:30 – What to expect at the PHCC San Diego Trade Show17:00 – How AI is impacting the trades19:30 – Advice for young professionals entering the trades22:30 – Why staying loyal changed everythingKeywords#FreedomBlueprintPodcast #PlumbingBusiness #TradesEntrepreneur #ServiceTitan #PHCC #HomeServiceBusiness #PlumbingLife #TradeSuccess #BlueCollarSuccess #ApprenticeToOwner #SanDiegoPlumber #ResidentialService #TradeLeadership #SkilledTrades #SmallBusinessGrowthMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 125Date: December 29, 2025Duration: 21:01Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected]: FreedomBlueprintPodcast.com/ebookUpcoming LIVE Event: FreedomBlueprintLIVE.comVirtual CFO for the trades: KristenDeese.comSummaryIn this special year-end solo episode of the Freedom Blueprint Podcast, Justin slows things down and gets real about the wins, losses, and lessons that shaped his year as a leader, husband, dad, and business owner. Instead of just talking highlights, he opens up about overcommitting, losing momentum in his routines, and walking through the grief of losing his mom—and how those moments reshaped his perspective on leadership and life.Justin shares five powerful lessons he’s taking into 2026: how your past can shape you without limiting you, why people are more than their struggles, how presence beats productivity, why independence is good but connection is better, and how gratitude can anchor you even in the hardest seasons. He also talks about the shift from trying to “hang your crap at the door” as a leader to becoming a true servant leader who pays attention to the human being behind the performance.On the win side, Justin celebrates his daughter’s move to college and the new empty-nester chapter with Kristen, a year packed with industry events and client visits, and the unexpected growth of the podcast from passion project to momentum engine. He shares the story behind hosting his own sold-out live event and previews Freedom Blueprint Live 2026 in Pensacola Beach—complete with Blue Angels energy. He also highlights the explosive growth of Kristen’s company, The Virtual CFO for the Trades, and how customer demand forced the business to grow in the best possible way.Justin closes with a simple but powerful assignment: take 10 minutes to write down your wins, losses, and lessons from the year. It’s not just an exercise—it’s a clarity tool that can reset your focus and fuel your leadership momentum going into 2026 and beyond.TakeawaysLosses—like overcommitting, losing routines, and even losing a loved one—can become the most valuable part of your leadership journey if you let them shape you instead of define you.Your past can build your leadership “muscles”: independence, grit, determination, problem-solving, and adaptability often come from hard early experiences.People are more than their struggles; as leaders, empathy is a superpower and we need to see the whole person, not just their hardest chapter.Presence beats productivity—small, intentional moments with your team create more impact than another item checked off your to-do list.Scorecards and Momentum Meetings (one-to-ones) aren’t “corporate,” they’re tools to reveal patterns and open human conversations with your team.Independence is great, but connection is greater—you don’t win alone; leadership is built on relationships and shared energy (yes, even high-fives).Gratitude doesn’t erase the hard stuff, but it gives you a stronger place to stand when life hits you with big challenges.Hosting live events, building a podcast, or growing a new company all come down to consistent action, listening to feedback, and letting customers “demand” your growth.A simple year-end reflection—wins, losses, and lessons—can bring surprising clarity and momentum for the year ahead.ChaptersOpening: Why Reflection Creates Clarity and MomentumOwning the Losses: Overcommitment, Lost Routines, and Losing MomGifts from a Hard Childhood: Independence, Grit, and Problem-SolvingLesson 1: Your Past Can Shape You Without Limiting YouLesson 2: People Are More Than Their Struggles (Leading with Empathy)Lesson 3: Presence Beats Productivity—Small Moments, Big ImpactLesson 4: Independence vs. Connection and the Power of Shared EnergyLesson 5: Gratitude as an Anchor in a Hard YearFamily Wins: Daughter’s College Transition and the Empty-Nest ChapterTravel, Events, and Reconnecting with Leaders Across the CountryShifting Focus: From Leap Service Partners to Serving More ContractorsPodcast Momentum: From Vision Board to Real-World ImpactFreedom Blueprint Live: Behind the Sold-Out Event and 2026 PreviewKristen’s Win: The Virtual CFO for the Trades Takes OffYour Assignment: Wins, Losses, and Lessons for Your Own Year-End ResetKeywords#FreedomBlueprintPodcast #HomeServiceBusiness #HVACBusiness #PlumbingBusiness #ElectricalContractor #TradesBusiness #GarageDoorBusiness #LeadershipLessons #YearEndReview #WinsAndLosses #ServantLeadership #EntrepreneurMindset #BusinessReflection #GratitudeInLeadership #MomentumMeetings #TeamScorecards #EmptyNestLife #VirtualCFOForTheTrades #FreedomBlueprintLive #PensacolaBeachEvent #PipeDreamsToPayday #SellMyContractingBusiness #HomeServiceLeadership #BusinessOwnerGrowthMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 124Date: December 22, 2025Duration: 18:07Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Kate HendricksonContact: [email protected]: kate-hendrickson.comAdditional Co-Host: Kristen DeeseContact: [email protected]: kristendeese.comSummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese is joined by Kristen Deese and Kate Hendrickson for a behind-the-scenes conversation recorded while scouting the venue for Freedom Blueprint Live in Pensacola Beach.The trio dives into one of the most common frustrations in the home service industry — the belief that “nobody wants to work anymore.” Justin challenges that mindset and breaks down why hiring and retention issues are almost always leadership and culture problems, not labor shortages.They also preview what makes Freedom Blueprint Live different from typical conferences, explore leadership lessons inspired by the Blue Angels, and share a practical (and fun) discussion on how DISC personality styles can help leaders recognize and appreciate their teams in ways that actually matter — even down to gift-giving.Takeaways“Nobody wants to work” is a myth — strong leadership and clear expectations attract the right peopleCulture and retention are built intentionally, not by accidentMilitary leadership principles (like those used by the Blue Angels) translate directly to businessFreedom Blueprint Live is a working session, not a sit-and-listen eventUsing DISC helps leaders communicate, recognize, and reward team members more effectivelyAppreciation lands better when it matches the personality style of the person receiving itChapters00:00 – Introduction and co-hosts01:15 – Kate’s new Christmas novel Christmas Switch03:17 – Recording on location and venue scouting04:06 – Freedom Blueprint Live event overview04:51 – Blue Angels leadership inspiration07:00 – Busting the “nobody wants to work” myth08:48 – Military leadership lessons and guest speakers11:00 – DISC personality overview13:28 – DISC-based recognition and gift-giving examples16:00 – Final thoughts and event detailsKeywords#FreedomBlueprintPodcast #JustinDeese #KristenDeese #KateHendrickson #Leadership #Hiring #Retention #CompanyCulture #DISC #EmployeeRecognition #HomeServiceBusiness #HVAC #Plumbing #Electrical #ContractorLife #BusinessLeadership #FreedomBlueprintLive #BlueAngels #MilitaryLeadership #PensacolaBeachMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 123Date: 12/15/25Duration: 31:55Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Richard Kohberger (“Blue Collar Nerd”)Company: Blue Collar Nerd / ServiceTitanGuest Website: BlueCollarNerd.comSummaryIn this episode of the Freedom Blueprint Podcast, Justin reconnects with longtime friend and industry standout Richard Kohberger, better known as the Blue Collar Nerd. Richard shares how he went from being a self-described theater kid and tech geek to becoming a key voice in the home services space and a full-time ServiceTitan “genius.”He walks through his early days riding along as a tech in his dad’s HVAC company, the realization that field work wasn’t his long-term path, and how he transitioned into operations, inventory, and eventually deep technical and software roles inside the business. Richard also talks about feeling like an outsider at best-practice groups—and how being encouraged by Justin and others helped him embrace his different perspective and lean into content creation.Justin and Richard break down the origin story of the Blue Collar Nerd YouTube channel, how honest ServiceTitan critique videos led to a partnership and then a role at ServiceTitan, and why video is such a powerful medium for contractors who hate reading long release notes. Richard also introduces the Ultimate ServiceTitan Guide—a searchable, ever-evolving library designed to help everyone from new users to advanced operators get more out of the platform, faster.They wrap up with practical advice on underused ServiceTitan features that make technicians’ lives easier, reduce errors, and help owners build more scalable, modern home service businesses.TakeawaysYou don’t have to fit the “traditional contractor mold” to build a big impact in the trades—leaning into your unique strengths (tech, acting, content, systems) can create an entirely new role or business.ServiceTitan is constantly evolving, and staying current is essential if you want to stay competitive as marketing, technology, and customer expectations change.Video-based learning (like Blue Collar Nerd’s release note breakdowns) helps owners and teams understand new features without slogging through long technical documents.The Ultimate ServiceTitan Guide serves as a living library instead of a one-time course—everything is searchable and transcribed so teams can quickly find answers in the moment.Technicians often get the short end of the stick with software; smart setup and features like conditional logic in forms and configurable services dramatically reduce clutter and mistakes in the field.Dynamic pricing combined with configurable services helps keep your pricebook cleaner, more accurate, and easier for techs to use—while still protecting margins.Eliminating opportunities for human error with better systems isn’t about blaming people, it’s about designing a business that supports them.Chapters00:00 – Welcome & ReunionJustin welcomes Richard “Blue Collar Nerd” Kohberger back and sets the stage for the conversation.01:00 – Born into the Trades (But Not the “Typical Tech”)Richard talks about growing up around his dad’s HVAC company, being a theater/film kid, and why he never thought the trades would be his path.03:30 – From Ride-Alongs to RealizationsHow riding with techs turned into a full-time technician role—and the honest realization that solo field work wasn’t his long-term fit.06:00 – Moving into the Office & Finding His LaneRichard describes transitioning into operations, taking over inventory, organizing the warehouse, and digging into ServiceTitan, reporting, and payroll.08:00 – Feeling Like an Outsider in the IndustryBest-practice groups, rooms full of older owners, and why he felt like an alien—plus how Justin and the Blue Collar Success Group helped validate his different perspective.11:00 – Enter the Blue Collar NerdThe origin story of the YouTube channel, combining contracting knowledge, acting skills, and tech fluency to help contractors understand complex software.13:30 – Critiquing ServiceTitan… Then Working With ThemHow honest critique videos on ServiceTitan’s releases caught the company’s attention and eventually led to a partnership and a role creating official content.16:00 – Why Release Notes Need a TranslatorWhy so many owners ignore release emails and instead rely on video breakdowns and visual examples to understand what actually matters in each update.17:30 – The Ultimate ServiceTitan GuideRichard explains what the guide is, how it’s structured (modules by function), who it’s for (from beginners to advanced users), and why it’s designed as a searchable library rather than a linear course.21:30 – Searchability, AI, and Fast Answers for TeamsHow full-text search and an embedded AI assistant make it easy for team members to find specific features, workflows, and how-tos without wasting time.23:30 – How Real Contractors Are Using the GuideJustin shares how his team uses the guide to train new team members in accounting and reporting without overwhelming them with dispatch or other modules.25:30 – Underused Features That Help TechniciansRichard breaks down conditional logic in forms and configurable services—two features that reduce clutter, simplify choices in the field, and cut down on errors.28:30 – Dynamic Pricing + Configurable ServicesHow combining dynamic pricing with configurable services keeps pricing accurate while keeping the pricebook lean and more user-friendly for techs.29:30 – Final Thoughts & How to ConnectRichard shares how to learn more about the Ultimate ServiceTitan Guide and the best ways to reach him online.Keywords#FreedomBlueprintPodcast #BlueCollarNerd #RichardKohberger #ServiceTitan #UltimateServiceTitanGuide #HomeServiceBusiness #HVACBusiness #ContractorGrowth #TradeBusiness #FieldServiceSoftware #HomeServices #Dispatching #Pricebook #DynamicPricing #TechnicianTools #BusinessSystems #SmallBusinessGrowth #ServiceTitanTips #ServiceTitanTraining #YouTubeForContractorsMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 122Date: December 8, 2026Duration: 36:19Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Scott IrwinCompany: Network Plumbing, Electrical and Air ConditioningEmail: [email protected] Website: https://networkplumbing.com.au/SummaryIn this episode, Justin sits down with Australian trade veteran Scott Irwin, who has grown his company from one truck in 1987 to more than 120 trucks and 100+ team members across Sydney and Melbourne. Scott shares how the business evolved from single trade to multi-trade (plumbing, air conditioning, electrical, and handyman), and why leveraging an existing customer database is the fastest way to expand services without exploding marketing costs.They unpack the real impact of AI on the trades, the shift from pagers and Yellow Pages to iPhones and ServiceTitan, and how software has completely changed dispatching, reporting, and scalability. Scott also tells the story of how he helped bring ServiceTitan to Australia, what that rollout looked like, and why software is a “Ferrari” that only works if you know how to drive it and actually implement.Scott closes with hard-earned advice for owners 3–5 years into business: stop procrastinating, believe in your worth, and charge properly. He’s bought multiple businesses where owners underpriced themselves into a broke retirement, and he’s on a mission to change that mindset. You’ll also hear how he’s built a culture where young techs are lined up at 5:45 a.m. with a smile, why your team is more important than your customers, and how to create customers “for life” by first taking care of your people.TakeawaysProcrastination kills growth – pick one thing, implement it, and move; stagnation is the silent business killer.Believe in your worth and price accordingly – many trade owners undercharge for decades and have nothing to show when it’s time to sell.Your existing database is your gold mine – adding trades (like electrical or aircon) to current customers is far cheaper than acquiring new ones.Repeat business is everything – Scott’s company runs on ~72% repeat clientele, dramatically lowering marketing costs and boosting profitability.Software isn’t a magic bullet – ServiceTitan (or any platform) only works if you already have solid processes and a commitment to implementation.AI will hit white-collar first, not the trades – but tech-enabled trades will win; the human relationship still matters most.Take care of your team so they take care of your customers – culture, belief, and genuine care create a place people love to work.Surround yourself with winners, not whiners – top operators in the trades are usually happy to help… if you actually execute on their advice.Chapters00:02 – Meet Scott Irwin: From “Down Under” to the Freedom Blueprint01:02 – Starting in 1987: One Truck, Pagers, and Public Pay Phones02:39 – Growing to 80+ Trucks in Sydney and 40 in Melbourne03:25 – Single-Trade vs Multi-Trade: Why Aussies Are Finally Combining Trades04:44 – Customer Acquisition Costs and the Power of Repeat Clients05:31 – AI, White-Collar Risk, and Why Trades Are Safer (for Now)07:49 – From Yellow Pages to iPhones: How Tech Changed Everything10:06 – ServiceTitan, Reporting, and Letting Data (Not Emotion) Drive Dispatch16:08 – How Scott Helped Bring ServiceTitan to Australia20:22 – Building Community: The Rise of ServiceTitan Events in Australia23:29 – Scott’s Advice to 3–5 Year Owners: Stop Procrastinating & Charge More31:18 – 72% Repeat Clients and Educating Customers for Life32:19 – Culture, Young Techs, and Why Scott Loves Coming to Work35:05 – Empty Nesters, Travel, and an Open Invitation to AustraliaKeywords#FreedomBlueprintPodcast #PlumbingBusiness #HVACBusiness #ElectricalContractor #HomeServices #TradeBusiness #ServiceTitan #FieldServiceSoftware #BusinessGrowth #PricingStrategy #HomeServiceEntrepreneur #AustralianTrades #PlumbingCompany #HVACCompany #DispatchOptimization #CustomerExperience #RepeatBusiness #BlueCollarBusiness #TradeBusinessOwner #SmallBusinessGrowthMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 121Date: December 1, 2025Duration: 15:22Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] this solo episode, Justin breaks down the five biggest leadership challenges every service manager faces—and more importantly, how home service business owners can help their managers overcome them.Whether your service manager is drowning in technician drama, struggling to hold people accountable, afraid of KPIs, buried in chaos, or burning out… this episode shows you exactly where the gaps are and how to close them.Justin shares real stories from 20 years in the trades, the hard lessons he learned from promoting great technicians into leadership without proper training, and a clear roadmap to transform your service manager into the leader your business desperately needs.If you’re ready for better performance, stronger culture, predictable revenue, and a business that can finally scale without you — this episode is your blueprint.TakeawaysThe technician-to-leader transition is the #1 place service managers fail — and it’s predictable.Tough conversations aren’t a personality trait; they’re a teachable leadership skill.Most service managers make decisions on gut, not data, because nobody taught them KPIs.Without documented systems, your service manager becomes the bottleneck that limits growth.Burnout isn’t a badge of honor — it’s a culture problem that destroys great managers.Every challenge is a skill gap, not a character flaw — and skill gaps can be trained.Chapters00:00 — Welcome & Why This Episode Matters01:22 — The Technician-to-Leader Trap05:41 — Why Difficult Conversations Don’t Happen10:06 — KPIs: The Missing Link in Daily Leadership14:42 — Systems That Scale (and Set Managers Free)18:38 — Leading Without Burnout21:55 — Why Training Your Service Manager Changes Everything22:45 — Learn More About Service Manager AcademyKeywords#ServiceManager #HomeServiceBusiness #HVACBusiness #PlumbingBusiness #ElectricalBusiness #LeadershipDevelopment #TechnicianToLeader #BusinessGrowth #ServiceManagerTraining #TradeBusinessSuccess #FreedomBlueprintPodcastMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 120Date: Nov 28, 2025Duration: 32:16Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comEmail: [email protected] Co-Host: Kristen DeeseWebsite: KristenDeese.comGuest Contact InformationGuests: Justin & Janeen NorquistCompany: Just In Time Heating, Air Conditioning & PlumbingWebsite: www.JustInTimeHeroes.comEmails:• Justin – [email protected]• Janeen – [email protected] DescriptionThe contracting world has changed — fast. In this episode, we explore how leadership, technology, team culture, and customer expectations have reshaped the plumbing and HVAC industry. Recorded live at Service World Expo 2025, Justin and Kristen sit down with Justin and Janeen Norquist of Just In Time to unpack what the industry looked like 10–15 years ago versus today.From hiring for culture instead of résumés, to leveraging AI and modern training tools, to redefining emergency service and building a workplace where people want to stay—this conversation is a masterclass in evolving your business without losing your values.SummaryBuilding a sustainable contracting business today looks nothing like it did a decade ago—and the Norquists have lived the shift firsthand. Over 15 years, they grew Just In Time from a two-person 24/7 operation to a 24+ employee, culture-first organization anchored in core values, structure, and modernized training.They share how the expectation of “years of experience” has been replaced by hiring for attitude, work ethic, and alignment. Technology like Service Titan, Conduit, and Interplay has shortened training timelines from years to weeks, created consistency across the team, and helped them compete with underpriced one-truck operators in rural markets.The conversation digs into how AI is already becoming a powerful support tool for communication, leadership, and coaching—and why it should supplement thinking, not replace it. The group also explores generational changes in the workforce, the shift away from 24/7 emergency service, and how DISC profiles and value-driven leadership create stronger teams.It all wraps with a powerful leadership example: Justin’s year-long daily habit of walking a mile and reading every morning, which quietly transformed their entire company as the team joined in.TakeawaysExperience ≠ Alignment: A tech with 20 years in the field might still do things the wrong way. Hire for character and train the skill.Six-week ramps are the new norm: Modern tools have drastically shortened the path to productivity for new technicians.Tech unlocks consistency: ServiceTitan forms, digital proposals, and structured processes ensure every customer gets the same quality experience.AI is a force-multiplier: Use it as a thinking partner to refine communication, draft documentation, anticipate team questions, and coach technicians.Customers aren’t looking for the cheapest—just the clearest value: Tools like Conduit help simplify complex choices and separate your company from mispriced competitors.The workforce has changed—leadership must too: Today’s team members need vision, purpose, and healthy boundaries. Command-and-control is out; clarity and connection are in.24/7 is no longer required: With smart communication and a values-led approach, you can reduce burnout, protect your team, and still keep customers happy.Culture must be visible: From interviews to team meetings to training rooms (with DISC profiles on the wall), values have to be lived, not laminated.Leaders go first: Personal habits radiate through the entire organization—your team will follow what you model, not just what you say.ChaptersOpening – Live at Service World Expo 2025Just In Time’s journey: launching in 2010 & growing to 24+ employeesWhy hiring for “experience” backfires & culture-first hiring winsFaster training: from year-long apprenticeships to six-week programsHow ServiceTitan created consistency across the teamThe shift to tech-enabled selling: Conduit, smart proposals & digital optionsAI in the trades: writing, coaching, thought-partnering, and leadership supportGenerational differences & evolving leadership stylesSaying goodbye to 24/7 service without losing customersRedefining emergencies & using qualifying questionsDISC as a communication tool & posting profiles for team awarenessThe power of peer support & accountabilityJustin’s daily mile + reading habit and the ripple effect across the teamClosing thoughts & gratitude from the live audienceKeywords#FreedomBlueprintPodcast #JustInTime #JustinNorquist #JaneenNorquist #JustinDeese #ServiceWorldExpo #HVAC #Plumbing #Contractors #Leadership #CompanyCulture #HiringForCulture #ServiceTitan #Conduit #AIInTrades #TechnicianTraining #HomeServices #ModernContractor #BusinessGrowth #ThenVsNow #GenerationalWorkforce #CoreValues #DISC #EmergencyService #IndustryEvolution #TreadmillAndBooksMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 119Date: November 27, 2025Duration: 29:29Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Julian CrawfordCompany: APE ServicesGuest Website: [email protected] SummaryIn this inspiring live episode from Service World Expo 2025 in Las Vegas, Justin Deese sits down with Julian Crawford, the 20-year-old entrepreneur behind APE Services, an HVAC and plumbing company shaking up the home service industry in Central Florida. Joined by Tom Peregrino, former Service Nation president, the group dives deep into Julian’s journey — from graduating high school and rolling up his first line set to building a thriving business in less than two years.Julian shares how curiosity, courage, and calculated risk-taking helped him move from employee to entrepreneur before most people even start their careers. He also reveals how technology and AI have become game changers in his operations — from troubleshooting jobs to recording with Meta smart glasses. This episode is a masterclass in hustle, mindset, and modern leadership for the next generation of tradespeople.Takeaways🌟 Age is just a number when your mindset is growth-driven.💡 Take risks when you have “nothing to lose” — use your season of freedom to learn and build.⚙️ Technology (like AI and smart glasses) can transform the trades.📈 “Hustle like you’re broke” — effort and consistency beat excuses.🧠 Surround yourself with the right people; your circle defines your trajectory.💬 The “magic sauce” for business success: implementation.Chapters00:00 – Live from Service World Expo 202501:00 – Meet Julian Crawford: 20-Year-Old Contractor and Entrepreneur03:00 – From Graduation to HVAC Startup06:00 – The Power of Taking Action and Meeting Mentors10:00 – Risks, Rewards, and the Mindset of a Young Business Owner14:00 – Using AI and Tech to Grow in the Trades18:00 – Sacrifice, Discipline, and Focus on the Bigger Picture22:00 – Lessons from Mentors and Early Entrepreneurship25:00 – “Luck” is Just Preparation Meeting OpportunityKeywords#FreedomBlueprint #HVAC #Entrepreneurship #YoungEntrepreneur #HomeServices #Plumbing #AI #ServiceWorldExpo #Trades #BusinessGrowth #JustinDeese #JulianCrawford #APEservices #Mindset #Implementation #Leadership #TechnologyInTrades #SmallBusiness #Inspiration #ServiceNationMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 118 Date: November 26, 2025 Duration: 24:10Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: [email protected] Contact InformationGuest: Matthew AbbottCompany: Abbott Family InsuranceGuest Website: Abbottfamilyagency.comGuest email: [email protected] from Service World 2025 in Las Vegas, Justin and guest co-host/Virtual CFO Kristen Deese sit down with Matthew Abbott of Abbott Family Insurance to unpack a turnkey way contractors can legally lower taxable wages, reduce FICA/FUTA/SUTA, and still make employees whole—often putting ~$600 net back per employee per year. You’ll hear how a Self-Insured Medical Reimbursement Plan working alongside Section 125/105 cafeteria and medical reimbursement rules can be implemented without disrupting payroll, why it doesn’t tank Social Security earnings history, and how MEC options help smaller shops finally offer benefits that recruit and retain. Matthew also previews a no-sales-call, secure online pricing tool for employer benefits.TakeawaysCFO vs. Tax Pro: Same numbers, different goals—valuation vs. tax minimization can (and should) work together.Strategy basics: Pair Section 125 cafeteria plans with Section 105 medical reimbursements to lower taxable income while reimbursing employees to keep take-home whole.Contractor impact: Roughly $14,000 reduction in taxable wages per employee can net ~$600/year to the business per employee (on average).Compliance confidence: Matthew’s team backs implementations with audit support and experience working with audited public-sector groups.W-2 & Social Security: Taxable income drops, but reported gross for things like loans and long-run Social Security calculations remains intact.Benefits mix: Combine MEC (Minimum Essential Coverage) for affordability with buy-up major medical options to boost enrollment and retention.Coming soon: A secure, contactless employer-benefits pricing tool to compare plans without the sales-call gauntlet.ChaptersMeet Matthew Abbott & why taxes ≠ growth: setting CFO vs. CPA expectationsWhat is a Self-Insured Medical Reimbursement Plan (and why big companies already use it)How the plan flows through payroll: pre-tax reduction + after-tax reimbursementThe math for contractors: shrinking FICA/FUTA/SUTA and capturing ~$600/employee/yearAudit posture & why public-sector experience mattersTech-forward enrollments: simple portals and mainstream carrier networks/TPAsMEC plans for small teams: affordable entry + optional buy-upsW-2 box details, mortgages, and Social Security averages clarifiedPricing pressure, retention, and avoiding “set it & forget it” benefitsAnnouncement: contactless online pricing tool & how to reach MatthewKeywords#ContractorTaxSavings #Section125 #Section105 #CafeteriaPlan #MedicalReimbursement #SIMRP #SelfInsuredBenefits #FICA #FUTA #SUTA #MECPlans #EmployeeBenefits #HomeServiceContractors #VirtualCFO #Valuation #EBITDA #Recruiting #Retention #PayrollStrategy #ServiceWorld2025Mentioned in this episode:SERVICE MANAGER ACADEMY 2026WWW.SERVICEMANAGERTRAINING.COM

Show Information Episode Number: 117Recorded at Service World Expo (October 2025) Date: November 11, 2025 Duration: 23:52Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: [email protected] Contact Information Guest: “The Hiking Tribe” (3 of the 9 women) — Kim Martin, Kristen Deese, and Company: Various (women from the trades)Summary Recorded live at Service World Expo 2025, Justin and guest co-host Kristin Deese sit down with three members of a nine-woman “Hiking Tribe” who tackled the Grand Canyon’s Hermit Trail: 32 rugged miles over four days with ~35-40 lb packs, cliff-hugging traverses, and a brutal first day dropping ~5,000 feet. They share how permits pushed them from a planned rim-to-rim into an even gnarlier route, why trekking poles saved their knees, what camp life really looked like, and the surreal moment a supermoon lit the canyon like daylight. Most powerful of all: the solidarity—nine women from the trades choosing a hard thing, supporting each other through fear, tears, and triumph, and proving they can do it again.TakeawaysHard resets matter: four days off-grid (no music/speakers per leave-no-trace) brought unexpected calm and clarity.Downhill is the destroyer: 5,000 feet down over “Grand Canyon miles” taxed arms, triceps, and balance more than the climb out. Trekking poles made a huge difference.Team > terrain: nine women rotated help—tent setup, foot care, morale (yes, trail songs!)—so everyone got through the sketchy spots.Guides matter: smart food logistics and first-aid (especially feet) turned a suffer-fest into a safe, epic push.Choose hard things: testing limits builds personal strength at any age—then makes you hungry for the next challenge.Chapters 00:00 — Live from Service World Expo 2025 + intros (Justin & guest co-host Kristin) 03:00 — The “crazy idea” is born: bucket lists → Grand Canyon plan (permits derail rim-to-rim) 05:30 — Hermit Trail reality: bouldering with 35–40 lb packs + cliffside single-track 08:15 — Day 1: 7 GC miles, 5,000 ft down, and the helicopter daydreams 10:40 — Why downhill hurt more than uphill + the magic of trekking poles 12:10 — Camp life: tents, food logistics, and surprisingly great fajitas 13:50 — Silence, serenity, and the post-trip aversion to background noise 15:20 — Leave-no-trace: even music is a no-go; embracing the quiet 16:40 — Supermoon over the canyon: a wordless, teary, unforgettable night 18:05 — Support systems: fear spikes, trail songs, and looking out for each other 19:30 — The deeper win: confidence, age-defying grit, and planning the next one 21:10 — Justin’s closing: pride, perspective, and why choosing “hard” mattersKeywords #GrandCanyon #HermitTrail #ServiceWorldExpo #WomenInTrades #Backpacking #HikingTribe #OutdoorAdventure #RimToRim #Resilience #Mindset #Leadership #Teamwork #Supermoon #LeaveNoTrace #PersonalGrowth #FreedomBlueprintPodcastMentioned in this episode:SERVICE MANAGER ACADEMY 2026WWW.SERVICEMANAGERTRAINING.COM

Show InformationEpisode Number: 116Date: Recorded live at Service World Expo (Oct 2025) Duration: 30:38Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Doug WyattCompany: Synergy Learning SystemsGuest Website: SynergyLearningSystems.netGuest Email: [email protected] to listeners: Free access to “Foundation 3: The Wordsmith” (42 micro-learnings / ~6 hours). Use the Contact form and choose the option for Justin’s podcast. Plus: entry for a $40,000 year-long training package giveaway (details via Doug’s team).SummaryLive from Service World Expo 2025, Justin sits down with sales trainer and contractor advocate Doug Wyatt to unpack “closing without conflict.” Doug shares his “grandmother rule,” the seven foundations of effective communication, and why technicians should always present options (good/better/best) without projecting their own wallets onto the customer. He role-plays a simple framework for the #1 stall—“I need to think about it”—by sorting it into three buckets (questions, wrong recommendation, price) and then “reducing to the ridiculous” to reframe value. Doug also digs into mindset, the Pareto principle in your shop, recruiting A players (and curing/cutting culture cancers), and his 52-week path to mastery that ties call center, field, sales, install, and leadership into one continuous implementation rhythm.TakeawaysPresent real options: many customers will choose premium when they understand value—don’t remove their choice.Handle “I need to think about it” with the 3 buckets: more questions, wrong fit, or price—then address the true issue.Use “rare listening”: reflect, relate, and keep resistance low—never dismiss concerns.Reframe price: “reduce to the ridiculous” (e.g., weekly cost over system life) to connect investment to everyday value.Master the third head: ops and technical matter, but communication is the multiplier.Build culture intentionally: recruit A players, grow hungry B’s, and address persistent problems decisively.ChaptersOpening & why technicians “aren’t salespeople” (and why they actually are)The Grandmother Rule & values from the tradesOptions selling: good/better/best without biasRole-play: Defusing “I need to think about it”Price psychology: get to the real objection, then reframe valueThe three-headed monster: ops, technical, communicationPareto in your shop: focus on high-leverage people and activitiesRecruiting & culture: A players, standards, and steady improvement52-week path to mastery & weekly role-playsHow to claim the free Wordsmith training + giveawayKeywords #ServiceWorldExpo #FreedomBlueprintPodcast #DougWyatt #SynergyLearningSystems #HVAC #HomeServices #Contractors #SalesTraining #Communication #OptionsSelling #ObjectionHandling #PriceObjections #GoodBetterBest #Mindset #CallCenter #Technicians #Leadership #Recruiting #ParetoPrinciple #GrandmotherRule #Roleplay #TheWordsmith #52WeekProgram #ClosingWithoutConflict #PremiumPricing #CustomerExperience #Microlearning #LivePodcast #JustinDeese Mentioned in this episode:SERVICE MANAGER ACADEMY 2026WWW.SERVICEMANAGERTRAINING.COM

Show Information Episode Number: 115 Date: November 17, 2025 Duration: 30:10Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: [email protected] Contact InformationGuest: Kristin Deese Company: Virtual CFO for the Trades Guest Website: kristendeese.comSummaryIn this episode, Justin and Kristin recap a jam-packed travel season as new empty nesters, hitting major industry events like Pantheon, The Wealthy Plumber Hurrah, Vertical Track, Resideo, and Service World Expo. They share real-world stories from the road, from bleeding toenails at Vertical Track to people-watching in Venice Beach and Halloween in Vegas.Justin walks through their experiment with semi-private flying on JSX and compares the experience to traditional commercial airlines, explaining why time, stress, and flexibility matter more than legroom. The conversation then shifts into business mode as they introduce the upcoming Service Manager Academy and the Freedom Blueprint Live event, talking about why developing strong service managers is such a crucial lever for owners and what they’re seeing in the 2025–2026 revenue climate for the trades.Whether you’re a home-service owner, a service manager in training, or a contractor couple trying to design a life you love, this episode gives you a behind-the-scenes look at how Justin and Kristin think about travel, events, leadership, and the future of the trades.TakeawaysTrade show season is intense—but strategic. Pantheon, Wealthy Plumber, Vertical Track, Resideo, and Service World Expo each serve a different purpose, from networking to deep client work to staying ahead of industry trends.Partnerships are basically business marriages. Kristin compares taking on a partner to getting married—you’d better be okay being “married” to that person, because it’s a major, long-term commitment that requires intentionality, not just feelings.Semi-private travel (JSX) can be a game-changer. Skipping traditional terminals, security lines, and chaos gave them more time in LA and dramatically reduced travel stress—and in this case, at a fare that was less than a first-class commercial ticket.Relationships are the real ROI of events. Reconnecting with long-time friends, clients, and industry partners—and finally meeting Zoom-only clients in person—was a major highlight of Vertical Track and Service World Expo.Service managers need real training, not just a new title. Most service managers are promoted technicians who’ve never been taught leadership, coaching, or how to drive ROI—hence the launch of the 12-week Service Manager Academy.Freedom Blueprint Live is back in 2026. Justin and Kristin tease their next live event in Pensacola Beach and talk about why timing, location, and industry cycles matter when planning events for contractors.The revenue climate is shifting. Many contractors struggled to hit 2025 revenue goals, and Justin and Kristin are watching closely to see how 2026 plays out—and what owners need to do now in budgeting and planning.Chapters00:00 – Welcome back & crazy fall travel season02:00 – Partnerships vs. marriage: why bringing on a partner is a huge commitment04:00 – Pantheon recap: massive show, great keynotes, and getting lost in the crowd05:30 – The Wealthy Plumber Hurrah & Kristin’s Grand Canyon backpacking detour06:30 – Vertical Track & Garage Door Freedom: finally meeting Zoom clients in person07:30 – Resideo show, alarm vs. HVAC split, and their thoughts on LA vs. “Lower Alabama”08:45 – Venice Beach, Muscle Beach, and world-class people watching10:00 – Why Justin went hunting for alternatives to commercial airlines11:15 – Discovering JSX: what semi-private flying is actually like13:30 – Heading into Vegas, Halloween weirdness, and hiking Red Rock with expo friends16:30 – Service World Expo recap & live podcast stage with Justin and Janeen Norquist20:10 – Bonus podcast episodes dropping Thanksgiving week22:00 – Launching the 12-Week Service Manager Academy: why it matters for owners26:30 – Freedom Blueprint Live 2026 in Pensacola Beach27:30 – Budgets, projections, and curiosity about the 2026 revenue climate29:00 – Gratitude for the trades and closing thoughtsKeywords#FreedomBlueprintPodcast #JustinDeese #KristinDeese #VirtualCFOForTheTrades #HomeService #TradesBusiness #HVAC #Plumbing #GarageDoor #ContractorCouples #BusinessPartnerships #Pantheon #WealthyPlumber #VerticalTrack #Resideo #ServiceWorldExpo #WeMeanBusiness #JSX #SemiPrivateTravel #BusinessTravel #ServiceManagerAcademy #ServiceManagerTraining #LeadershipDevelopment #OnsiteConsulting #FreedomBlueprintLive #PensacolaBeach #EmptyNestLife #EntrepreneurLife #ContractorLifeMentioned in this episode:SERVICE MANAGER ACADEMY 2026WWW.SERVICEMANAGERTRAINING.COM

Show InformationEpisode Number: 114 Date: November 6, 2025 Duration: 45:24Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: [email protected] Contact InformationGuest: Tyler Williams Company: Mammoth Marketing Guest Website: — https://tylerwilliams.net/ SummaryFrom ripping windshields in Alaska to running a 75–80-client marketing agency for plumbers, Tyler Williams shares how niching down, building unforgettable brands (think “cereal box” vans), and focusing on tight service areas can beat deep-pocket competitors. We unpack the evolution from SEO/PPC to LSAs, why consistency and frequency matter more than hacks, and how AI is stripping away ad “placement” complexity—putting creative taste and storytelling back on top. We close with the operational linchpin: answer the phone, script your CSRs, and protect your ad ROI.TakeawaysNiche wins: specialize in one trade to go deeper, move faster, and communicate clearer.Brand loud: distinctive wraps + consistent presence = familiarity that lowers paid search costs.Consistency > spikes: treat marketing as a fixed percentage and multi-channel project, not a month-to-month switch.Stack digital + physical: reviews, PPC/LSA, and social work better when paired with community events and sponsorships you actually show up for.Win small, expand: dominate a few neighborhoods before chasing the whole metro. “Empires of influence” beat thin spend everywhere.AI’s shift: ad placement is commoditizing; creative taste and story are the new edge.Protect the spend: scripted, coached CSRs convert marketing into booked jobs.Chapters00:00 — Alaska to Florida: Meet Tyler & the Wealthy Plumber event 01:46 — Why Mammoth niched into plumbing (and loves it) 03:40 — Systems: from chaos to scalable ops inside an agency 06:11 — From TV ads to digital: Tyler’s start in advertising 09:30 — The “cereal box” brand approach & Prospector Plumbing origin story 13:00 — Budget by percentage, not vibes: momentum comes from consistency 15:17 — SEO→PPC→LSA: how competition and Google changed the game 20:20 — Digital + physical: events, yard signs, sponsorships that you show up for 24:28 — Don’t “serve Atlanta” with 2 techs: focus your service area 29:45 — AI’s impact: placement commoditized, creativity & curation matter 38:34 — Story sells: testimonials, reviews, and narrative ads 42:20 — Final advice: market more (and better), then answer the phoneKeywords#PlumbingMarketing #HomeService #Branding #CerealBoxVans #LSA #PPC #SEO #GoogleReviews #CommunityEvents #ServiceAreaStrategy #NichingDown #ProspectorPlumbing #MammothMarketing #AIinMarketing #Storytelling #CSRTraining #PhoneScripts #TradesGrowth #HVAC #Plumbing #Electrical

Episode Number: 113 Date: November 3, 2025 Duration: 40:58Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: [email protected] Contact InformationGuest: Brigham Dickinson Company: Power Selling Pros Guest Website: powersellingpros.comSummaryBrigham Dickinson returns for his third appearance to tackle the big question on every owner’s mind: how does AI reshape customer service in the trades? He argues AI is a tool—not the boss—and the companies that win will double down on human connection while using technology to create more presence, speed, and consistency. We compare “McDonald’s vs. Chick-fil-A” service models, talk PE expectations and margins, and walk through concrete ways CSRs and techs can use AI to be more human (not less). You’ll hear Brigham’s Australia story about prepping contractors for tech adoption, why fear of AI is mostly noise, and a 5-part framework (Faith, Forgive, Founder, Feel, Finish) to strengthen body, mind, and spirit so you can lead with clarity in an AI world.TakeawaysAI is a lever, not a leader. Use it to coach, prep, and speed up work—but keep people front-and-center on the phones and in homes.Pick your model on purpose. “Endless sameness” call centers race to the bottom; a Chick-fil-A-style, human-first approach protects margins and loyalty.Presence sells. Great CSRs ask, listen, and surface unspoken needs—turning $200 service calls into comprehensive solutions.Technicians: let customers shop. Don’t wallet-judge. Offer modern options (e.g., comfort, IAQ, zoning alternatives) and let the homeowner decide.Adopt, don’t abdicate. Test tools, learn from peers, and integrate AI where it makes sense—without surrendering your standards or culture.Lead the whole person. Brigham’s “5 F’s”—Faith, Forgive, Founder, Feel, Finish—keep leaders grounded amid rapid change.ChaptersWhy AI Anxiety Is Overblown (and What to Do Instead)McDonald’s vs. Chick-fil-A: Two Service Models, Two OutcomesThe CSR Advantage: Turning Needs Into SolutionsTechs: Stop Wallet-Judging, Start Option-BuildingAdopting AI Without Losing Your Soul (or Margins)The 5 F’s: Faith, Forgive, Founder, Feel, FinishAction Plan for Owners: Train Humans, Let AI AssistKeywords#FreedomBlueprintPodcast #BrighamDickinson #PowerSellingPros #HomeService #HVAC #Plumbing #Electrical #CSR #CallCenter #CustomerExperience #AIInTrades #ServiceTitan #ChickFilAModel #McDonaldsModel #SalesProcess #TechnicianTraining #UpsellEthically #PrivateEquity #BusinessLeadership #Mindset #FaithAndWork #SmallBusinessGrowth

Show InformationEpisode Number: 112 Date: October 27, 2025 Duration: — 52:00Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: [email protected] Contact InformationGuest: Kristen Deese (Virtual CFO for the Trades) Company: Virtual CFO for the Trades Guest Website: — kristendeese.comSummaryJustin and Kristen break down a practical, no-pressure sales process for home services—from the first CSR touch to in-home presentation, financing, objections, and follow-up. The throughline: educate first, be intentional, and always set the next step. They also hit conference ROI (Pantheon!), why options beat one-price quotes, and how CSRs can “happy call” their way into more booked installs.TakeawaysYour sales call starts before the doorbell. Make it easy to do business (online booking/chat) and lead with empathy on the phone.CSRs are part of sales. Welcome new customers, ask how they heard about you, and gather “why now?” context.Educate first, then present. Use the customer’s own words (hot/cold rooms, pets, air quality) to tailor options.Offer options, not ultimatums. Good/Better/Best with clear benefits prevents a 50/50 yes/no trap. Start at “Best,” work down.Lead with financing. Present monthly payments on every job; it removes embarrassment and increases close rates.Handle “getting other bids” gracefully. Schedule a compare-and-decide visit with all decision makers. Make it a we decision.Never leave without a next step. Book a return visit, schedule the install, or set a precise follow-up time.Implementation is the silver bullet. Conferences pay when you apply one thing—immediately.ChaptersSetting the Stage: Event Season & ROI (Pantheon takeaways)Make It Easy to Buy: CSR’s role before the phone even ringsNew Caller Playbook: Welcoming, source tracking, and “why now?”In-Home Flow: Intentional first minutes, reading the room, and educatingOptions that Win: Good/Better/Best without overwhelmFinancing First: Present monthly payments and approvals smartlyObjections 101: “I’m getting other quotes” → schedule the compare meetingFollow-Up that Converts: “Happy call” into a sales call, without the pressureCulture Fit: Customer-first vs. revenue-first sellingClose the Loop: Always leave with a scheduled next actionKeywords#FreedomBlueprintPodcast #HomeService #HVAC #Plumbing #Electrical #SalesTraining #CSR #ComfortAdvisor #Financing #GoodBetterBest #EducateFirst #FieldSales #ObjectionHandling #FollowUp #Pantheon #ServiceTitan #Implementation #CustomerExperience #KristenDeese #BusinessSpouse #WhenYourBusinessPartnerIsYourSpouse

Show Information Episode Number: 111 Date: October 13, 2025 Duration: 43:37Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: [email protected] Contact Information Guest: Josh Crouch Company: Relentless Digital & Trade Automation Pros Guest Website:Relentless Digital: https://relentless-digital.comTrade Automation Pros: https://tradeautomationpros.comSummary In this episode of the Freedom Blueprint Podcast, Justin sits down with Josh Crouch—founder of Relentless Digital, co-host of the Service Business Mastery Podcast, and co-creator of Trade Automation Pros. Josh shares his journey from working full-time in HVAC to building an Inc. 5000 company, creating award-winning workplace culture, and helping trades businesses unlock new levels of efficiency with automation and leadership systems.From the power of one-on-ones and EOS implementation to automating repetitive tasks with tools like Zapier, Josh dives deep into actionable strategies that business owners can use today to grow their companies, retain top talent, and save hours of wasted time. He also offers a practical challenge for listeners to perform a time audit and start thinking strategically about marketing, speed-to-lead, and delegation.TakeawaysWhy building leadership skills is the ultimate long-term growth strategy.How EOS and regular one-on-ones can radically improve team performance and retention.The difference between automation, delegation, and optimization—and why the order matters.How trades businesses can use AI and Zapier to cut wasted admin hours.The importance of "speed to lead" in converting more customers.Why culture-focused companies attract and keep A-player employees.Chapters 00:00 – Meet Josh Crouch: Founder, Podcaster, & Automation Expert 04:00 – From HVAC to Relentless Digital: The Accidental Entrepreneur Story 06:30 – Building an Inc. 5000 Company & Winning Best Places to Work 09:20 – Leadership, Culture, and the Power of One-on-Ones 20:30 – Training, Roleplay, and Building Consistent Processes 25:00 – Tech, Tools & Avoiding the “Silver Bullet” Trap 27:30 – Automation, Delegation & The Zapier Advantage 33:00 – Josh’s Challenge: Time Audit & Marketing Response Speed 38:30 – TAP Into the Future: Upcoming Event in Savannah, GA 41:00 – Why Leadership Skills Can’t Be AutomatedKeywords #FreedomBlueprintPodcast #JustinDeese #JoshCrouch #RelentlessDigital #TradeAutomationPros #Leadership #BusinessGrowth #HomeServiceBusiness #HVACMarketing #Automation #Delegation #EOS #BusinessCulture #EmployeeRetention #SpeedToLead #Zapier #AIInTrades #CustomerExperience #ServiceBusinessMast

Show InformationEpisode Number: 110 Date: October 13, 2025 Duration: 35:02Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: [email protected] Contact InformationGuest: Angie Snow Company: ServiceTitan (Industry Advisor); Co-founder, Snow Business Coaching Guest Website: ServiceTitan.com | (YouTube) ServiceTitan channel for CSR training Gift to listeners: Save on the CSR Academy Live (Oct 16–17, Utah) with code FRIEND at CSRAcademy.comSummaryAngie Snow shares the real story behind her 2007 leap into HVAC, growing a husband-and-wife shop with four techs into a valuable, sellable company—then moving into coaching and her role as an Industry Advisor at ServiceTitan. We dig into the playbook: peer groups (Service Nation), hiring targeted coaches, embracing data (and why switching to ServiceTitan was a revenue inflection point), branding for exit, and implementing relentlessly. Angie also breaks down today’s hot topics—voice agents, AI-assisted dispatching, and practical ways owners can upskill CSRs and dispatchers to boost booking rates and revenue without losing the human touch.TakeawaysImplementation beats information: There’s no silver bullet—do the work you learn at events and from mentors.Invest in data: Moving to robust reporting changed decisions and growth trajectory.Train the front line: CSRs/dispatchers are the first impression; equip them and turnover drops while booking rate rises.Brand for the future: Build an asset that’s transferable (not personality-dependent) to maximize exit value.Adopt AI as a tool: AI can supercharge routing, reporting, and call support—freeing humans for higher-value work.Find your people: Best-practice groups and coaches accelerate every phase of growth.Chapters00:00 Welcome + why Angie’s story matters 02:35 Angie’s start in the trades & early realities of ownership 06:39 Building teams: service, install, maintenance—plus early mistakes 09:33 Mentors, Alliance groups, and hiring specialty coaches 14:21 Implementation > information (how to actually execute) 15:29 Pivot to coaching; launching Snow Business Coaching 19:20 Selling the company & life after exit 22:41 Data as rocket fuel: reporting, reviews, and why they switched software 25:49 Servant leadership & the ServiceTitan IPO moment 26:31 CSR/Dispatcher community: monthly Lunch & Learns + free resources 33:00 AI in the trades: dispatching, voice agents, and practical adoption 34:08 CSR Academy Live (Oct 16–17): what attendees will learn 34:48 Final advice: stay on the edge of innovationKeywords#FreedomBlueprintPodcast #JustinDeese #AngieSnow #HomeService #HVAC #Plumbing #Electrical #GarageDoor #ServiceTitan #CSRTraining #Dispatcher #CallCenter #BookingRate #BusinessGrowth #WomenInHVAC #AI #VoiceAgents #Implementation #ServiceNation #Pantheon #Entrepreneurship #Leadership #Branding #ExitPlanning #Reviews #DataDrivenTrades

Show InformationEpisode Number: 109 Date: October 6, 2025 Duration: 24:10Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: [email protected] gets tactical and breaks down the six must-have tools that keep home service owners out of firefighting mode and firmly in control: professional email, a real calendar system, a to-do/task manager, a CRM, cloud storage, and an AI assistant. You’ll hear practical examples (from ditching AOL/iCloud emails to connecting your CRM for automated follow-ups), favorite tools he personally uses (Google Workspace, Todoist, Trello), and why #6—AI—becomes your trainable digital assistant rather than a copy-paste end product. If you want fewer dropped balls, tighter operations, and more proactive days, this episode is your checklist.TakeawaysBrand your communication: Use a domain-based professional email to boost trust, consistency, and CRM integrations.Own your day with a calendar: One source of truth prevents double-booking, protects focus blocks, and actually makes vacations happen.Make progress visible: A to-do list/task manager helps prioritize, capture follow-ups, and rack up quick wins that build momentum.Don’t let money slip through cracks: A CRM tracks leads, jobs, follow-ups, and repeat business; choose the right fit (e.g., ServiceTitan, Housecall Pro, Jobber).Centralize knowledge: Cloud storage (Google Drive, Dropbox, OneDrive) prevents “lost SOPs” and makes team sharing simple.Train your AI, don’t copy/paste it: Use AI (e.g., ChatGPT) as an organized, context-aware assistant for drafts, analysis, and automation—feed it your MVV, avatar, and offers.ChaptersWhy today’s episode gets tacticalTool #1: Professional Email—credibility and consistencyTool #2: Calendar—blocking, reminders, and balanceTool #3: To-Do/Task Manager—priorities and winsTool #4: CRM—tracking leads, jobs, and revenueTool #5: Cloud Storage—SOPs and docs, all in one placeTool #6: AI—how to prompt and “train” your assistantWrap Up: Start/Stop/Continue exercise to implement fastKeywords#HomeService #HVAC #Plumbing #Electrical #GarageDoor #ContractorTips #SmallBusiness #BusinessOwner #CRM #ServiceTitan #HousecallPro #Jobber #GoogleWorkspace #ProfessionalEmail #Calendar #TaskManagement #Todoist #Trello #CloudStorage #GoogleDrive #Dropbox #OneDrive #AI #ChatGPT #Operations #Productivity #Leadership #FreedomBlueprintPodcast #JustinDeese

Show InformationEpisode Number: — 108 Date: September 29, 2025 Duration: 36:57Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: [email protected] Contact InformationGuest: Bo Rogers Company: Resideo / Honeywell Home Guest Website: — Resideo Pro | Professional Support For Contractors & Experts Gift to listeners: Conference registration fee is $0 for Connect 2025 (you cover travel & hotel).SummaryBo Rogers traces a lifetime in the trades—from learning HVAC as a teenager to leading contractor programs at Resideo. He shares the moment sales clicked after a Tempe bootcamp, how implementing a real process changed his business, and why he’s stayed 15 years post-Honeywell spinout. Then we dig into Connect 2025 (Oct 22–25, JW Marriott L.A. LIVE): separate HVAC general session and breakouts, the high-energy Innovation Showcase, new launches like Elite Pro powered by Pro IQ and a dehumidifier, plus a unified First Alert app experience for the smart/connected home. Bo explains why the event is free to attend (sponsors + Resideo pick up on-site costs) and how the real ROI comes from community, networking, and—above all—implementation.TakeawaysImplementation beats information. Training only pays off when you put it to work in your pricing, sales steps, and follow-through.Connect 2025 is built for HVAC. Dedicated general session, HVAC-specific breakouts, and a hands-on Innovation Showcase.New Resideo launches. Elite Pro (powered by Pro IQ) and a dehumidifier debuting at Connect; distributors will have stock by showtime.One-app smart home. The First Alert app aims to unify comfort, security, locks (Schlage/Yale), and Genie garage control.Cost to attend. Registration is free; meals/events covered on-site. Attendees handle airfare and hotel.Chapters00:01 – Welcome + why Bo’s story matters 00:52 – Family roots: octopus furnaces to blower kits 03:30 – Teen installer, pride in the trades, and why AI can’t replace field work (yet) 05:24 – Tempe sales bootcamp: discovering a real process 08:57 – Implementing fast: sales spike and pricing up 11:00 – Selling the business; moving to Arizona; working for others 14:31 – Joining Honeywell (2010) → Resideo spin (2018); roles serving contractors nationally 19:35 – What makes Connect different; community across security & HVAC 26:22 – Innovation Showcase: hands-on demos + product sneak peeks 27:18 – First Alert app: unified smart-home control 29:27 – How to register; what to expect on-site (meals, exec access) 31:59 – Dates & venue recap (Oct 22–25, JW Marriott L.A. LIVE) 33:43 – Why it’s free + the power of community 35:24 – Wrap-up & see you in L.A.Keywords#HVAC #HomeService #Resideo #HoneywellHome #Connect2025 #LosAngeles #J WMarriott #LALIVE #SalesProcess #Implementation #SmartHome #FirstAlertApp #Dehumidifier #ElitePro #ProIQ #PremierProPartner #ServiceNation #CertainPath #Nexstar #Trades #Contractors #Arizona #Wisconsin #Tempe #Phoenix #Leadership #Networking #IndustryEvent #FreeRegistration

Show InformationEpisode Number: 107 Date: September 22, 2025 Duration: 32:50Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: [email protected] Contact InformationGuest: Chris Michel Company: Service Nation Guest Website: ServiceNation.com | ServiceWorldExpo.com (event) Gift to listeners: Use promo code FREEDOM100 at ServiceWorldExpo.com for a special discount.SummaryTraining Director Chris Michel returns to dig into Service Nation’s newly revamped Boot Camp built around the Seven Pillars—Business Design, HR, Financials, Operations, Sales, Marketing, and Leadership. We unpack how the pillars map to every stage of growth (from startup to scale), why DISC and “working in your genius” accelerates results, and how to apply the 80/20 rule so you stop drowning in to-do’s and start compounding wins. Chris also gives a Service World Expo preview (Las Vegas, Oct 26–30), including front-end workshops, coaching sessions, and what to prioritize so you leave with a focused 30/60-day action plan. Plus: how to leverage the Service Nation network, and a listener discount code: FREEDOM100.TakeawaysSeven Pillars = business blueprint: Everything you do fits under Business Design, HR, Financials, Operations, Sales, Marketing, Leadership. Use them to spot gaps fast.Stage-based tracks: Whether you’re laying a foundation or maintaining scale, there’s a defined path and classes for each stage.Work in your genius: Double down on your strengths; delegate what drains you (e.g., financials vs. sales/leadership).Networking is ROI: The Service Nation community gives you mentors, shop tours, and on-call peers who’ve solved your problem before.Service World action plan: Don’t chase shiny tools; pick the 1–2 moves that move the needle in 30–60 days. Coaching on the last day helps you commit.Bonus: FREEDOM100 discount for Service World Expo registration.ChaptersWelcome back, Chris + what’s new at Service NationWhy the Seven Pillars framework (and what each one covers)Stage-based growth: from startup to maintain/optimizeDISC in the trades: communicate better, lead better“Work in your genius” vs. trying to do it allBoot Camp makeover: what to expect in 3 focused daysService World Expo preview: workshops, classes, coachingTurning events into execution: your 30/60-day planNetworking that pays: leveraging the Service Nation familyDiscount details + how to register for Service WorldKeywords#FreedomBlueprintPodcast #ServiceNation #ServiceWorldExpo #BootCamp #SevenPillars #BusinessDesign #HR #Financials #Operations #Sales #Marketing #Leadership #DISCAssessment #HomeService #HVAC #Plumbing #Electrical #GarageDoor #ContractorSuccess #BusinessGrowth #Coaching #Networking #Entrepreneurship #Trades

Show Information Episode Number: 106 Date: September 15, 2025 Duration: 26:50Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: [email protected] Contact Information Guest: Billy Gregus Company: Integrity Refrigeration & HVAC Guest Website: https://www.integrityrefrigerationandac.com/ SummaryIn this episode of the Freedom Blueprint Podcast, Justin sits down with Billy Gregus, owner of Integrity in Winter Haven, Florida. Billy shares his inspiring journey from helping a friend with HVAC installs to becoming a licensed refrigeration expert and business owner. He opens up about building a company culture that prioritizes family time, mental well-being, and customer service over chasing revenue at all costs.Billy explains why he avoids the 24/7 grind, how specializing in refrigeration sets his business apart, and why dominating your local market is often more powerful than expanding too quickly. He also reflects on the lessons he’s learned about leadership, work-life balance, and being present—plus, he recommends a book that’s been a game-changer for his personal and professional growth.TakeawaysHow refrigeration work differs from HVAC and why it can be more profitableThe importance of protecting your team’s time and avoiding burnoutWhy focusing on your local community can build a stronger, more loyal customer baseLeadership lessons from the trenches: leading by example and rotating on-call shiftsWhy “being present” is one of the most valuable skills for a business ownerBook recommendation: Buy Back Your Time by Dan MartellChapters 00:00 – Welcome & Introduction 01:40 – Billy’s Start in HVAC and Refrigeration 04:58 – Specializing in Refrigeration and the Profit Potential 06:25 – Protecting Your Team from Burnout 10:28 – Competing in Today’s Gig Economy 11:14 – Focusing on Local Market Dominance 12:27 – Founding Integrity and Taking the Leap 14:47 – Building a Strong Company Culture 16:20 – Redefining Success Beyond Revenue 18:32 – Advice to the 2015 Version of Billy 20:25 – Book Recommendation: Buy Back Your Time 23:26 – Final Leadership and Life LessonsKeywords #FreedomBlueprintPodcast #JustinDeese #BillyGregus #HVAC #Refrigeration #Leadership #BusinessCulture #WorkLifeBalance #BuyBackYourTime #DanMartell #LocalBusiness #EntrepreneurJourney #TeamBuilding #ContractorLife #HVACBusiness #TradesBusiness

Episode Number: 105Date: September 8, 2025Duration: 30:26Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuests: Stephanie & David PostellCompany: Anchor Heating & Air | She Means Business | We Mean Business ConferenceGuest Website: WeMeanBusinessCHS.comGift to listeners: Use code WMB150 to save $150 on registrationSummaryIn this episode of the Freedom Blueprint Podcast, Justin sits down with husband-and-wife duo Stephanie and David Postell of Anchor Heating & Air to talk about their upcoming contractor-led conference, We Mean Business. Unlike traditional industry events, this conference is designed specifically for couples in the trades—providing an authentic, no-sales-pitch environment where contractors can connect, learn, and grow together.From planning a Southern-style welcome party to creating space for real conversations about marriage and business, Stephanie and David share how their vision is helping entrepreneurs unplug, connect, and gain practical tools for long-term success.TakeawaysWhy many industry conferences feel like sales pitches—and how We Mean Business is different.The unique challenges and strengths of running a home service business as a husband-and-wife team.The importance of “example therapy” over “talk therapy” when learning from successful couples in the trades.How unplugging from the daily grind often sparks the biggest breakthroughs.Why authenticity, networking, and shared experiences make this conference one-of-a-kind.Chapters00:02 – Welcome back with Stephanie & David Postell 01:07 – Off-road adventures & unplugging as business owners 04:22 – The vision behind a contractor-led conference 07:57 – Why no one is focusing on husband-and-wife teams in the trades 12:29 – The inspiration for creating the We Mean Business event 16:11 – Respecting each partner’s role in the business 20:38 – Why timing matters: November slowdown & planning for 2025 22:25 – Unique experiences: Low Country boil & secret speakeasy party 24:07 – Conference details: dates, location, and registration info 27:35 – Speaker lineup & special guest couples 28:41 – Only 60 couples: Why this event is intentionally intimateKeywords#WeMeanBusiness #AnchorHeatingAndAir #HomeServiceSuccess #ContractorLife #TradesBusiness #HusbandWifeBusiness #BusinessSpouse #HVACBusiness #PlumbingBusiness #ElectricalBusiness #EntrepreneurCouples #FreedomBlueprintPodcast

Episode Number: 104 Date: September 1, 2025 Duration: 49:02Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Josh Crouch (Relentless), Tersh (Service Business Mastery Podcast; Trade Automation Pros) Company: Relentless; Service Business Mastery; Trade Automation ProsSummaryJustin sits down with Josh and Tersh to dig into practical automation for home service companies—think Trello-based install workflows, warranty tracking, AI-assisted review replies, and turning your “external brain” into daily to-dos. They preview their Tap Into the Future conference in Savannah (Oct 3–5) with a Savannah Bananas game and hands-on “speed-dating” build sessions where attendees implement real automations before Monday. The trio tackles pricing turbulence, bloated tech stacks, and why optimizing processes before automating is the only way to win.TakeawaysOptimize → Automate → Delegate: Don’t automate broken processes; fix them first, then layer in automation and handoff.Hands-on beats hype: Their event features interactive build tables (e.g., Trello job flow from “sold” to “permit/equipment ordered”) so you leave with working systems.Control overhead with connectivity: Too many disconnected apps drive up costs and complexity—map data flow end-to-end.Review engine flywheel: Automate empathetic Google review replies and spin those into cross-platform social posts.Build an “external brain”: Capture ideas in a single place (e.g., Google Sheet) and auto-convert them into prioritized daily tasks.AI ≠ set-and-forget: Models change; prompts and workflows need periodic tuning to stay sharp.Chapters00:00 — Welcome, Service Business Mastery & Trade Automation Pros, Savannah Bananas love01:18 — The Bananas effect: from pushback to sellouts06:26 — 2025 market weirdness: costs up, conversions down; why efficiency wins08:36 — Why run an event in October (and how the Bananas inspired it)10:50 — Format: mixer, ghost tours, interactive Saturday, automation speed-dating Sunday11:58 — Build-live demo: Trello job/permit/equipment workflow12:49 — Warranty claims automation (order → return → credit tracking)16:38 — Humans + automation: free people from low-value data entry21:05 — Prompt engineering today: still helpful, less mystical26:31 — Search is shifting; AI browsers, agents, and what’s next32:49 — Toward agentic, connected companies by decade’s end34:12 — Centralizing comms vs. scattered texts/emails38:51 — The “external brain” system & scheduled daily tasks43:30 — Skool community for step-by-step Zapier/CRM templates 46:23 — Event info & speaker lineup; where to learn more 47:12 — Closing thoughtsKeywords#HomeService #HVAC #Plumbing #Electrical #TradeAutomation #Zapier #ServiceTitan #HousecallPro #Trello #AIWorkflows #GoogleReviews #CustomerExperience #Operations #ProcessOptimization #MarketingAutomation #Relentless #ServiceBusinessMastery #TradeAutomationPros #SavannahBananas #TapIntoTheFuture

Show InformationEpisode Number: 103 Date: August 25, 2025 Duration: 38:41Host Contact InformationHost: Justin Deese Website: JustinDeese.com Contact: [email protected] Contact InformationGuest: Ryan Chute Company: Wizard of Ads Guest Website: RyanChute.com, WizardOfAds.Services, WizardOfAds.com SummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Ryan Chute of Wizard of Ads to uncover how home service businesses can move from “invisible” to unforgettable. Ryan shares his journey from the grind of retail to running an eight-figure agency, shaped by his mentorship with Roy H. Williams and the Wizard Academy.Ryan reveals why most marketing messages fail, how storytelling and entertainment drive customer trust, and why values—not just ads—determine long-term success. From the hidden power of radio to building memorable brandable chunks that stick in customers’ minds, Ryan gives a masterclass in transforming your marketing and your business.If you want to stop blending in and start standing out, this episode is packed with strategies to help your business go from local to legendary.TakeawaysWhy traditional “me-too” marketing makes your business invisible.How entertainment and storytelling build trust and memorability.The difference between values and beliefs—and why your brand needs the former.Why radio remains one of the most cost-effective and powerful advertising tools.How to use brandable chunks (jingles, slogans, hooks) that customers will sing back to your team.Why operations must deliver before marketing can accelerate growth.Chapters00:00 – Welcome & Introduction to Ryan Chute 02:00 – Ryan’s Journey into Marketing & Wizard Academy 06:00 – Why Most Digital Marketing Misses the Mark 10:00 – How Wizard of Ads Creates Memorable Brands 14:00 – The Power of Entertainment in Marketing 19:30 – Spending Less on Marketing by Playing the Long Game 21:30 – What Business Owners Must Fix Before Budgeting Ads 24:00 – Values vs. Beliefs: The True Core of Branding 27:30 – Marketing as More Than Ads: Operations & Delivery Matter 29:00 – The Surprising Power of Radio Advertising 33:00 – A Marketing Challenge for Listeners 36:00 – How to Connect with Ryan Chute 37:15 – Closing ThoughtsKeywords#FreedomBlueprintPodcast #HomeServiceMarketing #WizardOfAds #RyanChute #HVACBusiness #PlumbingBusiness #ElectricalBusiness #MarketingStrategy #BrandBuilding #BusinessGrowth #StorytellingMarketing #RadioAdvertising #CustomerTrust #BusinessValues #Entrepreneurship

Show Information Episode Number: 102 Date: August 18, 2025 Duration: 30:39Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: [email protected] Contact Information Guest: Nicole Forbes Company: Forbes HVAC & Refrigeration Guest Website: ForbesRefrigeration.comSummary In this episode, Justin sits down with Nicole Forbes of Forbes Refrigeration & Air Conditioning in Scottsdale, Arizona, to discuss how she transitioned from a luxury private club career into co-owning a thriving HVAC and refrigeration business with her husband. Nicole shares the story of building a niche-focused company that serves high-end homeowners, private clubs, and wine refrigeration clients. She opens up about the lessons learned from adopting ServiceTitan early, joining best-practice groups, and the importance of building strong team culture. Listeners will take away insights on defining your ideal customer, the power of word-of-mouth marketing, and why leadership growth never stops.TakeawaysThe power of focusing on a niche market and speaking your customer’s language.Why early adoption of the right software can fuel growth.Leveraging best-practice groups and coaching programs to accelerate success.Building a team culture rooted in integrity and customer care.The role of books like E-Myth and Raving Fans in shaping leadership and service excellence.Chapters 00:00 – Introduction and welcome 01:45 – Nicole’s transition into the family business 03:29 – Adopting ServiceTitan from day one 06:53 – Joining BDR coaching and Rival Digital marketing 08:44 – From competition to collaboration in the trades 10:50 – Professionalizing the HVAC industry 12:28 – Partnering with your spouse in business 15:13 – Serving Scottsdale’s luxury market and wine refrigeration niche 17:55 – The importance of defining your target market 19:32 – Doubling revenue through team culture and integrity 21:27 – Word-of-mouth marketing on the golf course 22:08 – Favorite business books and team reading 26:46 – Leadership lessons learned 28:34 – How to connect with NicoleKeywords #FreedomBlueprintPodcast #JustinDeese #NicoleForbes #HVACBusiness #Refrigeration #ServiceTitan #BDR #RivalDigital #HomeServices #BusinessGrowth #TradeBusiness #CustomerExperience #WineRefrigeration #LuxuryHomeServices #LeadershipDevelopment #SmallBusinessSuccess #NicheMarketing #EMyth #RavingFans #WordOfMouthMarketing

Show Information Episode Number: 101 Date: August 15, 2025 Duration: 35:47Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: [email protected] Contact Information Guest: Cyndi Warren Company: Warren Averett Guest Website: WarrenAverett.com Guest Email: [email protected] In this episode, Justin and guest co-host Kristen welcome Cyndi Warren, Partner at Warren Averitt, to break down the recent sweeping tax legislation and what it means for home service business owners. From bonus depreciation to overtime deductions, R&D expensing to the elimination of certain meal deductions, Cyndi shares practical insights to help you prepare, adapt, and maximize the benefits available. Whether you run a plumbing, HVAC, or electrical business, you’ll walk away with actionable tips to stay compliant and profitable under the new tax landscape.TakeawaysQualified Business Income Deduction extended, potentially saving business owners thousands.Bonus depreciation reinstated—100% write-off for equipment placed in service.Section 179 vs. bonus depreciation—when to choose one over the other.New overtime deduction rules and W-2 reporting changes for 2025.Many clean energy credits expiring—plan now if you rely on them.R&D expenses can be fully expensed again starting in 2025.Employer-provided meals will no longer be deductible after 2025 (with some exceptions).1099 reporting threshold increasing to $2,000 in 2026.Chapters 00:00 – Welcome & Introductions 02:00 – How fast the new bill became law 05:00 – Qualified Business Income Deduction extended 06:30 – Bonus depreciation vs. Section 179 explained 10:00 – Lessons from selling a business with depreciated assets 11:00 – New overtime deduction rules for employees 15:00 – The end of certain clean energy credits 16:45 – Interest expense deduction changes 18:00 – R&D expenses fully deductible again in 2025 22:00 – Employer-provided meals deduction ending 26:00 – 1099 reporting threshold increase 28:00 – ERTC audits and lessons learned 30:15 – About Warren Averitt and Cyndi’s ideal clients 33:45 – How to connect with Cyndi WarrenKeywords #FreedomBlueprintPodcast #JustinDeese #CyndiWarren #WarrenAveritt #HomeServiceBusiness #HVACBusiness #PlumbingBusiness #ElectricalBusiness #TaxPlanning #BonusDepreciation #Section179 #OvertimeDeduction #RAndDExpense #CleanEnergyCredits #BusinessTaxTips #SmallBusinessFinance #QBIDeduction #ERTC #HomeServiceGrowth

Show InformationEpisode Number: 100Date: August 11, 2025Duration: 37:04Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Kristen DeeseCompany: Virtual CFO for the TradesGuest Website: KristenDeese.comSummaryIn this special 100th episode celebration, Justin flips the mic on Kristen, the powerhouse behind the Freedom Blueprint Podcast. They reflect on the journey from concept to consistent weekly content, sharing honest insights about the wins, the setbacks (hello, tech fails), and the lessons learned along the way.Kristen pulls back the curtain on what it really takes to start and grow a podcast in the home service space — including the mindset hurdles, scheduling chaos, evolving tech, and the importance of just starting. Whether you’ve listened to all 100 episodes or this is your first, you’ll walk away inspired to implement and stay consistent in your own business journey.TakeawaysConsistency beats perfection. Most podcasts never make it past 10 episodes. Kristen pushed through the doubt and kept going.Mindset is everything. The biggest barrier to launching wasn’t gear — it was belief.Implementation separates successful business owners from the rest. Ideas are easy. Execution is rare.Technology will fail you — prepare anyway. From failed recordings to redundant internet providers, the podcast journey is full of pivots.Freedom + Blueprint = Purpose. Kristen explains how the show’s name was chosen to reflect what so many home service business owners lose — and how to reclaim it.Chapters00:00 – It’s a Big Dill… I Mean, Deal 01:56 – Why Episode 100 Matters 03:49 – The Break, the Sale, and the Pivot 05:26 – Flipping the Script: Kristen Gets Interviewed 06:08 – Tech Fails and Starting Over 08:51 – Humble Beginnings: A USB Mic and a Window 09:28 – Best Advice from a Podcasting Coach 11:05 – How Guests Were Chosen (Then vs. Now) 12:10 – Guests or Solo Shows? Kristen’s Take 14:03 – Most Impactful Guest: Ara from ServiceTitan 16:10 – The Biggest Challenge: Mindset 18:20 – Why One Episode a Week Was the Right Call 19:03 – Behind-the-Scenes Work and Early Morning Recordings 20:28 – The #1 Thread Among Successful Guests 23:03 – The Value of Runway and Planning Ahead 24:11 – The Story Behind the Name: Freedom Blueprint 26:16 – 10 Years in the Truck? Why Time Flies and Change Matters 28:00 – No More Excuses: Learning the Business 29:12 – What’s Next for the Podcast 30:11 – Kristen’s Thank You to the Listeners 31:41 – Getting Recognized at the Piggly Wiggly?! 32:40 – Got a Topic Request? Let Us Know! 34:46 – Final Thoughts and What’s ComingKeywords#FreedomBlueprint #KristenDeese #JustinDeese #HomeServicePodcast #Episode100 #ServiceTitan #BusinessPodcast #TradesBusiness #ImplementationMatters #PodcastJourney #CFOForTheTrades #MindsetShift #HomeServices #EntrepreneurJourney #PodcastLaunch #PlumbingBusiness #HVACSuccess #ElectricalBusiness #BusinessBlueprint #WomenInTrades

Show Information Episode Number: 99Date: August 4, 2025Duration: 40:06Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.com Contact: [email protected] Contact InformationGuest: McKena Harless Company: True North Strategies Guest Website: PickTrueNorth.com SummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese is joined by McKena Harless, founder of True North Strategies. McKena shares her journey of growing up in the trades, learning the family HVAC business from the inside out, and how those experiences shaped her mission to help home service businesses grow through smarter marketing and operational strategies. She dives into the realities of contractor marketing, the importance of building a clear vision for your team, and why every business needs a CMO-style presence—even if they can’t afford one full-time.Whether you’re a business owner looking to level up your marketing, create stronger operational systems, or simply find more balance in your business, McKena’s story and insights will inspire and equip you for your next stage of growth.TakeawaysWhy home service companies struggle with marketing and how to fix itThe six marketing pillars every contractor must focus onHow to move from reactive to proactive marketingBuilding vision and culture for your teamWhy True North Strategies is designed to be a CMO and COO solution for growing businessesChaptersGrowing up in the trades with Daffin Cooling & HeatingLessons learned from Service Nation and Lemon Seed MarketingThe birth of True North StrategiesMarketing mistakes contractors makeDiagnosing your business for true growthHow McKena and her father Tom are helping businesses as a dynamic teamKeywords#FreedomBlueprintPodcast #HomeServiceBusiness #HVACMarketing #PlumbingBusiness #ElectricalBusiness #TrueNorthStrategies #McKenaHarless #JustinDeese #BusinessGrowth #MarketingStrategy #ContractorSuccess