Marketer of the Day with Robert Plank / Robert Plank Show: Archive Feed 1

Kerry Heaps from StrictlyMarketingMagazine.com has had to wear a lot of hats in her offline and online business career. She has some very helpful and interesting thoughts about outsourcing, fine-tuning your business, making more sales, and having stronger marketing. https://www.youtube.com/watch?v=_bn0ypxARoI Quotes:                                                                                                                                    “One thing I've learned in my 12 years is you never want to take on a company and promise things you can't deliver.” – Kerry Heaps “If something isn't working for the company or they're not seeing the results they need, even though at some point they have to take responsibility for it, I still want to work with them.” – Kerry Heaps “You have to go out there and market your business. So you might as well keep that pipeline full. Thinking someone isn't interested is your thinking, not theirs.” – Kerry Heaps Takeaways: 05:12 Past work experiences, even in unrelated fields, can provide valuable skills and insights for current business challenges. 07:41 Business owners should maintain some control when outsourcing tasks, but also learn to gradually let go and trust specialists. 12:13 It's important to be honest about whether your services are a good fit for a potential client, even if it means turning down business. 15:56 When helping clients, focus on solving specific problems in their sales process by creating creative, engaging solutions that add value. 25:28 Consistent, patient follow-up is critical in sales, and most businesses give up too quickly when pursuing potential clients. Resources: Connect with Kerry Heaps on LinkedIn

MaryJo Cranmore from MaryJoCranmore.com and Message2Media.com says that you have a unique ability (a superpower) and that can be the basis for the branding that you cultivate. Take those raw materials, hobbies, your skillset (what you've learned), your accomplishments (your experiences), and that unique piece of you to get noticed and stand out from the crowd. https://www.youtube.com/watch?v=F7D7XY1JC4E Quotes:                                                                                                                                    “We are truly in the age of the authenticity movement. It's about not being afraid, as a company or entrepreneur, to allow yourself to be part of the offering.” – MaryJo Cranmore “Your superpower is something you haven't necessarily cultivated, but you've used your whole life. When people talk about you when you're not in the room, that's generally what they mention.” – MaryJo Cranmore “You have to be interesting and break through the fog of what people understand about your business to give them something new and tell them something they don't know.” – MaryJo Cranmore Takeaways: 09:02 Finding your unique "superpower" helps you stand out from competitors and attract the right clients. 11:19 Testimonials and word-of-mouth recommendations are more powerful than traditional advertising. 16:09 Media exposure is about offering a fresh perspective on current events, not just creating news. 18:19 When appearing on camera or in interviews, focus on helping the audience and being yourself rather than trying to be clever. 20:08 Authenticity in business means allowing your personal traits and experiences to be part of your professional offering. Resources: Connect with Mary Jo Cranmore on LinkedIn

Rachel Archelaus from RachelArchelaus.com and IntuitiveArtAcademy.com has some entrepreneurial advice to share with you when it comes to tapping into your creativity, getting outside of your own head, and turning on your brain flow. https://www.youtube.com/watch?v=ag5aGsIJ0S4 Her method involves asking the right questions of yourself, drawing on crayons (or colored pencils) and paper, scribbling with your eyes closed, and then decoding the drawings and colors used in that drawing to achieve huge insights. She also talks about the up's and down's of her business journey and shares ways to be more productive and give yourself more credit for your accomplishments. Quotes:                                                                                                                                    “The more I trust my intuition or instincts, the less I have to strategize and think about things.” – Rachel Archelaus “Your intuition is never really going to tell you not to pursue your dreams; it might tell you to hold off on making a decision, and something better will come along.” – Rachel Archelaus “The path to success or whatever outcome you're seeking is never a straight line.” – Rachel Archelaus Takeaways: 01:49 Intuition is your first voice - the initial instinct before overthinking kicks in. 05:18 Creative activities like doodling or walking in nature help clear mental space for intuitive insights. 17:42 Developing a certification program can expand your business reach and create additional revenue streams. 18:43 Automating business processes and hiring a part-time assistant can free you to focus on strategic thinking and travel. 23:39 Trusting your own knowledge and capabilities is more powerful than constantly seeking external validation.

Brad Baldridge is a Certified Financial Planner with over 20 years of experience who specializes in college financial planning. Since 2004, he has been a college consultant and founder of "Taming the High Cost of College," a consulting service aimed at helping families navigate college expenses. Brad hosts a podcast under the same name, which features over 100 episodes discussing various aspects of college planning, including test preparation, scholarships, and financial strategies. He offers free resources on his website, including an EFC calculator and a scholarship guide for parents. https://www.youtube.com/watch?v=H8eB2MM-BLI Quotes:                                                                                                                                    “A lot of entrepreneurs' successful business was their sixth try, not their first. And if it's going to take you six tries, the sooner you get the first five done, the sooner you start making money.” – Brad Baldridge “College planning is a challenge for many families. You can think of planning for college like planning a large family vacation, buying a car, and finding a job for your student all rolled into one.” – Brad Baldridge “I always tell people there are probably 100 strategies out there or more, and five or ten are going to be right for you. The challenge is figuring out which five or ten those are and getting out there and doing them.” – Brad Baldridge Takeaways: 03:14 Involving kids in family businesses can be an effective way to fund college expenses while teaching entrepreneurial skills. 09:08 Entrepreneurial strategies for college funding can include side hustles, hiring kids in the family business, and exploring tax-efficient income methods. 13:31 Not every family or student is suited for entrepreneurial approaches, so multiple college funding strategies should be considered. 17:08 College planning is complex and requires early preparation, starting as early as sophomore year of high school. 22:13 Educating yourself about college planning through podcasts, resources, and early research can significantly reduce financial stress. Resources: I’ll Show You How to Save on College Costs | Taming the High Cost of College Connect with Brad Baldridge on LinkedIn

David Jenyns from AuthorityContent.com heard of a marketer who sold pieces of the Brooklyn Bridge and modeled this success to sell the Melbourne Cricket Ground (MCG). He's discovered that you can model (not copy) an idea to make it your own and then own that success or failure. Drill down to a speciality, find a specific need, and sell it to the immediate crowd in front of you. https://www.youtube.com/watch?v=SzlgjFIPETg David has a number of insights about direct mail, online marketing and SEO, getting attention, systems/processes, and delegation. He talks with us today about recurring revenue and the 3 P's of content marketing: Present: organize a (one-take) live event to teach your best content to a real crowd (take photos) Product: repurpose that content in a 4-day cash machine Promote: repurpose into hundreds of pieces of audio and video Resources Authority Content (Book) System Hub (Website) Mebourne SEO Service (YouTube) David (Twitter)

John Dwyer from TheInstituteOfWow.com has noticed that many businesses simply "spray bullets" -- they don't use direct response techniques to measure their marketing. They should use the Wheel of Wow: Identify your most profitable customer: not your target audience, an actual person... then market more people like that Add Wow Factor: get prospects to take their eyes off the price (the Happy Meal effect) Position problem/solution scenario: the same way weight loss companies market (before and after) Fix your website: make sure it has those sticky ingredients (welcome video, headline, testimonials, data capture) Repetitive trade: get customers to use a loyalty/reward system (think "sandwich punch card") https://www.youtube.com/watch?v=S-GPvpXe-mE

Keith Callahan is a husband and father of four who can show you how to get not only financial freedom, but freedom of time as well. He's made money with real estate, financial consulting, network marketing, and life coaching. He has a number of insights about the difference between inspiration vs. perspiration, along with self-obsession, perspective, and gratitude. https://www.youtube.com/watch?v=d4l5p6KHOho Resources Keith Callahan (Official Website) The Business of Life Podcast (Podcast)

Sherrie Sokolowski (email address [email protected]) from SLSEventPlanning.com is an event planner who can structure, strategize, and fill seats in your live events. She has tons of unique insights about "modern" soft-sell events and workshops with bonus days. She wants to tell you about common mistakes made with events, venues, overflow rooms, webinars, live streams, cancellations, and more. https://www.youtube.com/watch?v=JMhdDZWuQmw

Pamela Gockley from Repuatus.com wants you to work on your reputation. Branding is who you are, but reputation is how you're perceived (which may be egotistical, narissistic, or aggressive). It's important to take the DISC profile test (every year if you can) so yoy find out who you really are, and then apply the four D's... Discover: discover your past and personal awareness, how do people perceive you? Define: set goals Develop: website, target marketing, and messaging Defend: how to react or apologize if the "shit hits the fan" https://www.youtube.com/watch?v=4BO4jxaK3Yc Resources Reputatus (Website) Email: [email protected] The Art of Running Red Lights (Book) The Reputation Factor (Book)

Diane Gardner from TaxCoach4You.com is a tax superhero and wants you to avoid mistakes you're making on your taxes, such as using the wrong entity type or not deducting meals and entertainment. You can make use of your home office deduction, hire your kids, make use if health insurance and retirement if you know what to do. https://www.youtube.com/watch?v=3lBH_1OBZ2s Quotes:                                                                                                                                    “I firmly believe in being a giver. So if we can get that information into people's hands, they can start learning about some of these things that possibly their accountant or their tax preparer isn't really telling them about.” – Diane Gardner “Choosing an accountant is an awful lot like dating because you want to get to know that person. You want to find out if they are entrepreneurial and if they understand your industry.” – Diane Gardner “A lot of people don't feel comfortable doing it themselves, so I always suggest that you should hook up with a good, solid professional of some sort to make sure that those expenses are being recorded.” – Diane Gardner Takeaways: 02:52 Small business owners can reduce tax burden by implementing strategic planning like hiring family members and writing off specific expenses. 04:52 Regular tax analysis can uncover hidden profit and potential savings opportunities. 08:00 Choosing the right business entity type can save entrepreneurs thousands in taxes each year. 14:25 Tracking and documenting business expenses is crucial for maximizing tax deductions. 21:49 Internet marketers and solopreneurs often miss significant tax deduction opportunities due to poor record-keeping. Resources: Connect with Diane Gardner on LinkedIn

Jeremy Knauff is a US Marine Corps veteran, proud father, and husband who has dedicated over 17 years to helping businesses grow through digital marketing. As the founder of Spartan Media, he specializes in web design and search engine optimization (SEO). Jeremy is also an author for Search Engine Journal, a prominent industry publication. His expertise spans web development, digital marketing strategies, and helping companies improve their online presence. The low-hanging fruit is to use the Google PageSpeed tool to measure your site's speed (remove slow plugins), as well as the mobile friendly test (refine your tap targets and adjust images that are too big). Next, optimize your site for what your users want, as well as their intent (for those customers who come to your site for a specific purpose, for example, to find a phone number or address). https://www.youtube.com/watch?v=w0Pb68zc-eE Quotes:                                                                                                                                    “When somebody comes to a website, they're coming there for their own needs. So that's an example of basically setting the stage for the customer, not for the owner.” – Jeremy Knauff “Most websites tell you right off the bat how great they are and how they're the best. But that's not what anybody cares about.” – Jeremy Knauff “You have to figure out what the particular visitor is trying to accomplish, and route them in a way that's going to be most efficient for them.” – Jeremy Knauff Takeaways: 07:39 Website speed matters more than most business owners realize, with even a tenth of a second delay potentially impacting revenue. 12:53 Most websites make the mistake of talking about themselves instead of focusing on what users actually want. 14:00 Before building a website, understand the different intents of potential visitors and create pathways that efficiently guide them. 17:40 Mobile responsiveness is now critical, with Google using a mobile-first index that prioritizes mobile-friendly websites. 24:10 Adding too many plugins can dramatically slow down a website's performance, especially on WordPress. Resources Spartan Media (Website) Spartan Media (Facebook) Spartan Media (Twitter) Amazon found every 100ms of latency cost them 1% in sales (Blog post) Jeremy Knauff on Search Engine (Journal) Mistakes Smart Web Designers Make That Can Kill SEO (Podcast) Google PageSpeed Tool (Tool) Mobile Friendly Test (Test)

Mark Walker is a successful real estate investor who transitioned from a high-tech corporate leadership role to becoming a full-time entrepreneur. He founded Lux Mana Investments, focusing on residential and multifamily property investments. Mark began his real estate journey in 2004 after reading "Rich Dad, Poor Dad" by Robert Kiyosaki, which inspired him to pursue passive income strategies. He successfully purchased and developed properties, including a 64-unit apartment complex, and ultimately quit his corporate job in January 2015 to pursue real estate investing full-time. https://www.youtube.com/watch?v=lhwC8CeVFpM In our discussion today, Mark talks about discipline, lifestyle, decision-making, priorities, procrastination, and inspiration. Quotes:                                                                                                                                    “Learning leads to action, and it's the action that actually leads to success.” – Mark Walker “I'm never done learning. I'm constantly focused on learning more, figuring out what's working, what's not working, and what can improve.” – Mark Walker “Procrastination really is a self-inflicted stress that we all have complete control over.” – Mark Walker Takeaways: 02:10 Successful entrepreneurs prioritize learning and continuously seek ways to improve their skills and knowledge. 08:48 Breaking free from the corporate paycheck mindset takes time and mental preparation, even after achieving financial independence. 11:33 Creating passive income requires setting clear lifestyle goals and building financial strategies around those objectives. 15:04 Procrastination is a self-inflicted stress that entrepreneurs can control by making daily conscious choices. 21:43 Making time for important goals happens naturally when you're truly passionate about your objectives.

Marc Miller from CareerPivot.com is a professional career changer for his clients. He's here to help you discover not only who you are, who you work best with (environment). For example, some people are "structured anarchists" and "stealth competitors." Listen in and discover the difference between talents (things you do innately) and skills (things you learned). Speak authentically, develop your brand, find out how people see you, what's different about you, and where you fit best. https://www.youtube.com/watch?v=5ScmcJMW6MA Quotes:                                                                                                                                    “The key piece here is understanding who you are and where you are going to fit.” – Marc Miller “For most of us, it's more important who we work with in the environment than what we actually do.” – Marc Miller “If you have skills that are not essentially attached to your innate talents, and you overuse them, that's when you get burnout.” – Marc Miller Takeaways: 02:06 Career changes are normal and necessary in today's fast-changing job market, with professionals potentially switching careers 3-5 times in their lifetime. 08:35 Understanding your innate talents and skills is crucial to finding a fulfilling career that matches your true personality. 22:28 Entrepreneurship isn't for everyone, with only about 10% of people naturally suited to starting their own business. 30:44 Learning problem-solving skills is more important than mastering specific technical tools that may become outdated quickly. 44:06 The future of work involves continuous learning and periodic reinvention across different stages of life. Resources Career Pivot (Website) Repurpose Your Career (Book) 100 Year Life (eBook) Will It Fly by Pat Flynn (Book) Who Moved My Cheese by Kenneth Blanchard (Book)

Jordan Goodman from MoneyAnswers.com has a number of financial solutions to not only setup your business structure correctly, but obtain business financing, optimize your mortgage, and more. https://www.youtube.com/watch?v=H81c_QW8pGs Quotes:                                                                                                                                    “One word that is the key to success in life and business is leverage. And by leverage, I mean leveraging other people's expertise, finances, and contacts.” – Jordan Goodman “The two greatest forces of personal finance and business finance are inertia and apathy. People don't do that, and they don't care.” – Jordan Goodman “I wish people learned more of this stuff in school, but they don't. You can go through the finest university, and they don't give you anything about how to start a business.” – Jordan Goodman Takeaways: 05:00 Choose the right business structure from the start to protect personal assets and make future selling easier. 16:06 Banks are tough on small business loans, so explore alternative financing options like peer-to-peer lending and specialized lending platforms. 21:21 Don't let money sit idle in low-interest bank accounts; seek out investment opportunities like commercial real estate income funds that offer better returns. 29:19 Student loan refinancing can dramatically reduce interest rates and help borrowers pay off debt faster. 30:54 Mortgage optimization techniques can help homeowners pay off their mortgage in 5-7 years instead of 30 years. Resources MoneyAnswers.com (Official Website) Business Answers Today (877-627-5555): Setup Your Business Structure (sole prop, S-corp, C-corp, LLC, or LLP) Corporate Lending Solutions (877-290-2510): Get Business Funding Commercial Real Income Funds (888-444-2102): Invest In Small Commercial Property Renovation Dream Funded (Quity Crowd funding) Credible Money Answers (866-540-6005): Refinance Student Loans to 2-3% Truth In Equity (Optimize Your Mortgage With A Home Equity Line Of Credit)

Mary Cravets is a business growth and development expert who specializes in helping driven entrepreneurs expand their businesses effectively. With a professional background spanning real estate, business-to-business networking events, and business consulting, she has developed a unique approach to helping business owners get more clients and create sustainable growth strategies. Mary is known for her speaking engagements and strategic business development guidance. Mary Cravets from MaryCravets.com/bigimpact says that instead of drowning people in content, you should build your own path and breeze through the "what the hell" period. Develop better habits, delegate sooner, narrow ideas, land your favorite clients, and become more productive. https://www.youtube.com/watch?v=Of0iT_wP3KI Quotes:                                                                                                                                    “The way that I work is I start with real fundamental concepts that help people build their own path, using their strengths, their values throughout every area of their business.” – Mary Cravets “In client generation, there's no queue; you just have to be self-motivated. So you have to build structure into your business so that there is some kind of self-imposed queue.” – Mary Cravets “You have to be willing to build from your priorities, and not someone else's, even if it's fun, even if you've made a commitment.” – Mary Cravets Takeaways: 05:21 Focus on 3-4 marketing tactics that actually work instead of trying 27 different strategies. 09:26 Build a system of rewards for consistent marketing actions to overcome the lack of immediate feedback. 12:01 Delegate tasks and hire help sooner than you think you need to in order to grow your business. 16:23 Be willing to say no to commitments that don't align with your business priorities. 19:22 Prepare your to-do list the night before to hit the ground running and maximize morning productivity.

STOP posting randomly on social media without a real strategy! Sally Hendrick from MakeFBYourATM.com and SocialMediaMarketingLab.com wants you to capture the right cross-section, split test your landing pages, market affiliate products, and make those sorts of small tweaks that get you results on Facebook. Sally Hendrick is a digital marketing expert and founder of Social Media Traffic School, an online marketing academy focused on target market research, sales funnels, and Facebook advertising strategies. She helps entrepreneurs clarify their business goals and create effective social media marketing plans. Sally runs the Social Media Profit Lab and offers free resources like the "Top 10 Mistakes with Facebook Ads" guide through her website Make FB Your ATM. Her background includes helping clients develop clear marketing strategies, from those unsure of their business direction to those with fragmented marketing efforts. https://www.youtube.com/watch?v=At4BLOXE30E Quotes:                                                                                                                                    “It’s not about the 10 ways to get there, it’s about the result. That's the part I've got to solve for someone.” – Sally Hendrick “You really do have to research and focus on that one result that you want to help people who are struggling with it.” – Sally Hendrick “You might be that type of entrepreneur where you're multi-passionate, and you want to help everybody do everything. But when you hire a business coach, you eventually understand that they're really focusing on one major thing at a time.” – Sally Hendrick Takeaways: 00:47 Stop posting randomly on social media without a clear strategy and proper website setup. 05:16 Focus on the specific result you want to help people achieve, not multiple scattered approaches. 14:25 Use creative targeting in Facebook ads by incorporating unexpected interest groups and attention-grabbing visuals. 15:43 Create content funnels that guide potential clients through a natural progression of interest and engagement. 20:19 Develop free training resources that showcase your expertise and build trust with potential customers.

Dr. Charles Runels is a multifaceted medical professional with a rich background spanning various roles. He has worked as a lifeguard, research chemist, emergency room doctor, and wound care center director. Currently, he is known for developing innovative medical procedures like the Vampire Facelift and O-Shot. Dr. Runels has authored several books available on Amazon and has written about his medical techniques. Dr. Charles Runels (phone number: 888-920-5311) is the inventor of the O-Shot, Vampire Facial, Vampire Facelift, and the Priapus Shot. He's developed and trademarked a widely respected and medically documented procedure that uses Platelet Rich Plasma (PRP) to improve sex, treat injuries, heal Peyronie's disease, fix post-pregnancy incontinence, and more. Dr. Charles has gone from living in his car to running a 2 million dollar per year business by becoming excellent, modeling mentors, packaging, and repurposing. He's also learned many lessons about simplicity, authenticity, and hiring the right people. He also shares Stan Lee's secret about making superheroes real, that you can use in your marketing starting today. https://www.youtube.com/watch?v=rjnWIsHh_dE Quotes:                                                                                                                                    “The enemy to progress is not ignorance. The enemy of progress is the illusion of knowing, thinking you know when maybe there's something that you don't know.” – Dr. Charles Runels “If you want to be a superhero, give up being perfect. People will actually like you better.” – Dr. Charles Runels “The only way to make no enemies is to sit on the couch and watch television all day. If you get up and make something happen, you make some friends and enemies.” – Dr. Charles Runels Takeaways: 03:53 The internet allows professionals to connect, share knowledge, and innovate faster than traditional methods. 13:23 Always be learning and teaching, adapting your skills to create new opportunities. 25:12 Being an imperfect hero makes you more relatable and appealing to people. 35:19 Breaking traditional business models and creating your own path can lead to greater success and satisfaction. 40:17 Simplifying complex ideas makes learning more effective and engaging. Resources 888-920-5311 (Dr. Charles' Office #) O-Shot (Website) Membership Cube and Webinar Crusher (Book)

Dr. Frank Gibson from Last Call Program wants to talk to you about personality, philosophy, and passion. He invented a solution to treat alcoholism called Sobrexa and started a huge movement on social media. Listen in as he discusses how he's changed the conversation and updated an industry for the first time in decades. Dr. Frank Gibson is a multifaceted professional with a rich background in medicine, entrepreneurship, and scientific research. He has established himself as a successful businessman who transitioned from running three state-licensed medical clinics to creating the Last Call Program, an innovative approach to treating alcohol use disorders. Dr. Gibson has been featured on over 50 TV and radio programs in the US and Europe, including appearances on the PBS series and American Milestones. https://www.youtube.com/watch?v=VbQkr-pMoek Quotes:                                                                                                                                    “You want to be joyous on the last day of your life. You don't want to compromise.” – Frank Gibson “Our use of social media serves as a platform for knowledge, positive exposure and growth. It lets people get to know and trust us.” – Frank Gibson “Sometimes you just got to go after it. Sometimes you need to risk it all without question.” – Frank Gibson Takeaways: 02:35 Breaking through industry barriers requires understanding modern science and challenging outdated treatment protocols. 18:20 Successful entrepreneurs view obstacles as strategic opportunities for innovation, not insurmountable roadblocks. 24:59 Social media marketing is most effective when focused on education and building trust rather than direct selling. 28:20 Personal passion and authenticity are critical in connecting with potential customers and creating meaningful content. 30:43 Continuous learning and adaptation are essential in rapidly changing marketing landscapes.

Who wants to work for a jerk? No one, that's who! Dana Oliver from MantraLeadership.com has a lot of "best practices" for start-up communities and entrepreneurs to get along with others and manage others effectively. Pay attention to peoples' needs, identify what they want, and trust them. Dana Oliver is a seasoned professional with approximately 30 years of experience in the medical device industry. He previously served as a senior director of research and development at Medtronic, helping grow the company from $100 million to $2 billion in annual revenues. Dana has applied for over 30 patent applications and been granted 25 US patents. As an author, he has written two books: "Mantra Leadership: Don't Become the Emperor with No Clothes" and "Mantra Design: Innovate, Buy or Die". These books focus on leadership skills and innovation strategies for businesses. He also has a concept called Mantra Design, where simple beats better. You should get onto the peer level with your customers to discover their unmet needs and long-term pain. Run your product by 12 to 20 people to tease out the 75% to 90% of features (and hot buttons) to focus on. https://www.youtube.com/watch?v=BG4vr0k07oE Quotes:                                                                                                                                    “Who wants to work for a jerk? If you want the best from your employees, they need to feel motivated to come to work and give their all.” – Dana Oliver “Innovation starts with an eye—not the letter ‘I,’ but the eyeball—meaning you immerse yourself in your customer's world.” – Dana Oliver “Simple always outperforms better. Even if superior technology exists, if it’s not simple to use, people won’t fully adopt or embrace it.” – Dana Oliver Takeaways: 08:18 Innovation starts by deeply understanding your customer's world and observing their actual behaviors, not just listening to what they say. 11:23 Simple solutions beat complex technologies every time, focusing on features that delight 80% of customers. 18:30 Every morning, identify the single most important task to accomplish and the longest lead item that needs addressing. 21:16 Technology and product development should solve real problems in people's ecosystems, making their lives easier and more efficient. 24:13 Getting close to customers and seeing through their eyes is the foundation of successful product development and business strategy. Resources Mantra Leadership (Website) Mantra Leadership (Book) Mantra Design (Book)

Redd Horrocks from InstantVoicemails.com was a voice actor for 13-14 years and discovered Fiverr as a way to do what she loves while living anywhere and setting her own hours. She has over 13,000 reviews from satisfied customers, has completed 27,000 jobs on Fiverr, plus 3,000 on other sites -- generating a six figure freelancing income from just 4 hours a day on weekdays and 1 hour per day on weekends. Listen in as Redd explains how she's streamlined her process with a personal assistant, how she markets her Fiverr business with buyer requests (as well as over-delivering since you never know if "your next client will become your best client"), and how she's simplified her pricing structure to generate tons of extra sales. https://www.youtube.com/watch?v=f3nTvPAS7PA Quotes:                                                                                                                                    “You never know when your next client is going to become your best client.” – Redd Horrocks “If someone asks for something once, it's one thing. But if I have 10 people coming to me in the space of a week who are all asking for something that I don't provide, that's a good time to seriously look at whether or not I should be providing it.” – Redd Horrocks “You can't be afraid to learn a new skill. It's worth it sometimes to just say, 'Okay, I don't know how to do that, but I wonder if it's really as hard as I think it is.” – Redd Horrocks Takeaways: 09:47 Track your business trends meticulously to avoid panic during slow periods and understand your market's natural cycles. 10:43 Success on Fiverr comes from providing exceptional customer service and consistently delivering high-quality work. 13:43 Build long-term client relationships by treating every order as a potential gateway to future large-scale work. 16:37 Diversifying your skills and being open to learning new services can significantly expand your income potential. 21:58 Start small on Fiverr by creating gigs that match your existing skills and equipment, with minimal financial risk. Resources Redd Horrocks female voiceover (Fiverr) Redd Horrocks (Official Website) Instant Voicemails (Immediately Download Outgoing Voicemail Greetings In A Variety Of Styles And Accents

Fred Gleeck is a business coach and entrepreneur with a unique approach to helping subject matter experts transform their knowledge into profitable information products. With extensive experience in creating and marketing online courses, Fred has worked with clients across various industries, including voiceover artists and opera singers. He is currently writing a book titled "You Have No Competition" and has hosted multiple business coaching boot camps in Las Vegas. Fred's business model involves becoming a joint venture partner with clients, sharing profits 50/50 and helping them develop systems for creating and selling online training materials. Listen in as he describes a few case studies about his clients (voiceover expert Bill DeWees, or Fred's latest opera singer client) where he made use of that "unsold inventory" of information that many business owners seem to have. You'll also hear about how Fred establishes boundaries with his JV partners, deals with competition (competence plus personality), and systematizes everything so that he can deliver consistent quality. https://www.youtube.com/watch?v=ZhgXXnNBbAw Quotes:                                                                                                                                    “You've got a lot of unused and unsold inventory inside your brain that could help other people just starting out in their careers.” – Fred Gleeck “People make their decision in the long run based both on competence and on personality.” – Fred Gleeck “The key to success in a business relationship, as it is in a personal relationship, is in proper screening in advance.” – Fred Gleeck Takeaways: 06:04 Transform your professional expertise into a profitable information product by packaging your unique knowledge and experience. 11:14 Creating an info product doesn't generate competition; instead, it often leads to more service opportunities and client trust. 14:15 Get paid to create your product by validating market demand through initial paid workshops or webinars. 22:58 Screen potential business partners carefully to ensure long-term success and minimize potential conflicts. 26:12 When choosing a business partner or coach, prioritize personality compatibility alongside professional competence. Fred's Contact Information Email address: [email protected] Subject line: "ROBERT PLANK SENT ME" Message body: tell Fred what your "field" is, as well as any info-products you have or would like to create

Today's Sponsor: Website Remote (manage all your WordPress sites) Important Quotes from Famous People "Whether you think you can or you think you can't, you're right." -- Henry Ford "The problem with the world is that the intelligent people are full of doubts, while the stupid ones are full of confidence." -- Charles Bukowski "Don't be afraid to give up the good to go for the great." -- John D. Rockefeller "Don't compare your behind-the-scenes to someone else's highlight reel." -- Pastor Steven Furtick "Are you losing belief or do you just wish it was happening faster? Balance ambition with patience." -- Gary Vaynerchuk "Every successful person has a rule to never spend more than 10% of time on a problem, but at least 90% on a solution" -- Anthony Robbins https://www.youtube.com/watch?v=4w9q_ZEJbbE Reminders from Robert Plank People have less of what you have and are happy. Others have exactly what you want (if not more) and are unhappy. Being upset or stressed about your business is a good thing if you channel it into something positive (growth) You're exactly where you're supposed to be right now in your journey. The present probably came very close to not happening as it was supposed to, and the future is probably very close to not happening as it should If things are tough, is it possible you're being setup for something better? Haven't there been times when you enjoyed taking some action? If things are difficult, it's because you're being tested. It's an opportunity for personal growth (feast and famine) Your life isn't a straight line or a curve of up's and down's... it's a series of 3-5 year containers Have an abundance mindset instead of a scarcity mindset (don't let the little stuff like grudges use up 100% of your CPU) Talking Points Be careful of social policing: it's not up to you to save the world, all you can do is look out for yourself first (but that includes feeling good about helping others) Many people aren't calibrated to where they need to be -- Four Daily Tasks, thinking too far (or not enough) in the future or past Have the right metric: make money, reduce hours... not just to "show off for them" Excuses: "I'm tired" or "I don't have time" or "People aren't buying now" or "I need to wait until..." Dont's Don't be a downer, a victim, a person who puts themselves down Don't be a predictable, one-note, cardboard character Don't give up, don't use any old excuse to stop unless you seriously believe it Don't stop doing something unless you replace it with something else Do's Make it work even if it "seems" the universe is conspiring against you (even though it's not) Decide to: let go, have boundaries, get the right priorities, and find the time Switch gears, recharge your batteries and take time to calm down instead of just going through the motions Wish you were better -- your best is enough but make sure it's your best Use failure and frustration as fuel to do better in the future Quotes:                                                                                                                                    “Don't compare your behind the scenes to someone else's highlight reel.” – Robert Plank “People have less of what you have and are happy. Others have exactly what you want, if not more, and are unhappy.” – Robert Plank “Every successful person has a rule to never spend more than 10% of time on a problem, but at least 90% on a solution.” – Robert Plank Takeaways: 01:01 Avoid keeping up appearances and focus on genuine business development. 06:09 Stress can be a powerful tool for growth when channeled positively. 09:06 Believing in your business potential creates a self-fulfilling path to success. 17:06 Maintain an abundance mindset instead of getting trapped in scarcity thinking. 30:05 Your best effort is enough, but always strive to improve continuously.

"If you're not prepared to be wrong, you'll never come up with anything original." -- Ken Robinson Here's why I ask if you're afraid... A bunch of years ago, it was around the holidays and I was hanging out with some friends... we were playing Monopoly and you might know that it's the sort of game that leaves a lot of players super angry by the end... Well, I didn't mind it too much that one of the guys in our group kept making us start over... as in... if HE was the one who was down on his money, even if the rest of us were doing well, he would suddenly act super sad and push and prod us until we gave in and restarted the game... If he was raking in the money in Monopoly, he had no problem continuing the game... even if others were having trouble. https://www.youtube.com/watch?v=lYHa6gRqABA It's just a game, we were having fun, and I don't think we actually saw a complete gamethrough to completion that night... BUT... it got me thinking... Imagine if that friend of mine (I didn't know him that well, he was just someone's brother who happened to be there) had saw one of our games through? Maybe he'd still lose or maybe he would have come out of those "tough times" on the other end, and really enjoyed that rollercoaster ride? As opposed to starting it over and playing it safe... What does all this have to do with internet marketing, being an entrepreneur, and growing your online business? Many People Are Afraid To Actually See Their Business Become A Business... It might get tough and scary They might have to change course They might get confused and not know what to do next They might have to admit they were wrong or that something isn't working Is this "fear" problem something that you can solve in the next 10 seconds? Is it something that won't rear its ugly head sometime later? Heck no... BUT... If you've felt that you've "restarted the game" too many times and you haven't finished that sales letter, product, or have neglected that blog or podcast... it's possible that you needed to ride the wave of failure down only to ride an even bigger wave of success back up... But YOU are the only one who can say that statement is true... I honestly believe that you should focus on whatever you think your best chance of making money is for the next 30 days... commit yourself to that singular goal and take four actions per day in service of that goal... I also think that a long term goal of yours is to have 300 pieces of content (whatever that means to you -- quick YouTube videos, short podcasts) that lead back to you and your websites, your opt-in forms, your sales letters. Not 300 pieces of content overnight, but that should be your long-term goal in order to bring in enough traffic to sustain you and your business. WP Import and Podcast Crusher I think that our WP Import plugin is a great tool to fill up a blog with content (whether you did or didn't write it yourself) and our Podcast Crusher podcasting course is a wonderful complement to that tool, because podcasting allows you to quickly speak out whatever's on your mind... AND even have other experts create the content for you, which they will gladly do. I've interviewed 125 people for my podcast in the past 143 days -- it's only been an extra time commitment of about 4 hours per week on my part (it would be a lot less if I chose not to publish 5 days a week which I can always change) --- It's increased the blog traffic big-ly, opened up a ton of doors (joint ventures) I didn't have previously, and I'm already on the schedule with a few other marketers to appear on THEIR shows, provide value to THEM and introduce ME to THEIR audience. I hope that in the coming year you aren't afraid to set yourself on the path that has the best chance of success for you, repeat for 30 days with 4 daily tasks with the ultimate goal of 300 pieces of content, repeat / follow-through,

Fatima Doman is the founder and CEO of Authentic Strengths Advantage. She is a best-selling author and an executive coach who helps people understand and use their personal strengths. Her book, "Authentic Strengths," has been featured by the Huffington Post, Psychology Today, and on TV. Fatima works with individuals, entrepreneurs, and executives, teaching them how to use positive psychology to improve their lives and work. Fatima Doman from AuthenticStrengths.com says that 24 character strengths exist (for example: curiosity, perseverance, energy, engagement), and if you're under-utilizing these or not playing up to your strengths, then you're in trouble. You may need to bring some of your strengths to the forefront, combine specific strengths or even temporarily use "situational strengths" when needed. https://www.youtube.com/watch?v=OUGBbq5fqDY Quotes:                                                                                                                                    “Positive psychology focuses on what's strong in people rather than what's wrong.” – Fatima Doman “If you concentrate on what is working well and what you want more of in your life, it becomes a far more powerful motivator.” – Fatima Doman “People who utilize one of their top five strengths daily are approximately six times more fulfilled, energized, and engaged at work.” – Fatima Doman Takeaways: 04:33 You can take a free strengths survey online to find out what your top strengths are. 06:22 It is possible to improve a strength that is not your best if you really want to. 11:55 People feel more energy and happiness at work when they use their top strengths every day. 17:39 Combining two strengths, like humor and social intelligence, can make them work better together. 26:30 Overusing a strength, even something like kindness, can sometimes cause problems.

Scott Voelker's (TheAmazingSeller.com) journey is an amazing Amazon and e-commerce success story. Beginning with retail arbitrage (buying local items and selling them on Amazon), then online arbitrage (buying physical items online and re-selling them on Amazon), private labeling (get a product sourced), and finally, e-commerce (setup a storefront outside of Amazon), Scott has not only generated a huge income scaling his business, he also teaches others how to do it. Topics covered: how Scott narrows down the perfect product to sell, every time Scott's "open brand" strategy that allows him to experiment with new physical products how to deal with copycats and the price wars how to build a list and get lots of reviews quickly (and remain compliant) using contests https://www.youtube.com/watch?v=3DYFAm9e0tU Quotes:                                                                                                                                    “Everything that I've learned up to this point has taught me and got me to where I am today. And without those experiences, I wouldn't be where I am today.” – Scott Voelker “I'm not suggesting you build your business on Amazon, but rather use Amazon as a channel to quickly validate a product.” – Scott Voelker “Loopholes are temporary, as seen with Google. The rules will inevitably change, and you must adapt while ensuring you establish your own platform.” – Scott Voelker Takeaways: 03:03 Use Amazon as a testing ground for products, not your sole business platform. 10:14 Focus on products people need, not just trendy items, and aim for consistent daily sales. 18:09 Build an email list through targeted contests to create a sustainable marketing asset. 27:19 Prioritize genuine customer service over manipulating review systems. 34:00 Always prepare to expand beyond a single sales channel to protect your business. Resources The Amazing Seller (Podcast) The Private Label (Workshop) The Amazing Seller (Facebook group)

Dan Janal from PRLeads.com has a number of easy tweaks you should make in your marketing for huge results. He wants you to create an authority piece (lead magnet) such as "10 Tips to Save Your Marriage." Create a Facebook ad sending people to a (LeadPages) landing page, research your target audience, create a compelling headline and call to action. Create a Facebook post (use Canva.com to generate graphics), boost that post, and re-post it anywhere you can. Test different headlines with A/B testing and improve from there. https://www.youtube.com/watch?v=omMd07ATO8w Quotes:                                                                                                                                    “Publicity makes selling easy. If you use PR leads and you get publicity, then you have authority, you have credibility, and people are more likely to know, like and trust you in today's very skeptical world.” – Dan Janal “Don't count yourself out. Just by working in your job and working with people and knowing what you know, you have a certain expertise that reporters are interested in.” – Dan Janal “The world is becoming a very, very interesting place, as Facebook, Google, Twitter, Instagram and Pinterest build trust and get people to buy from them.” – Dan Janal Takeaways: 03:12 Anyone can be an expert if they have real-world experience, even without a PhD or decades of work. 16:46 Facebook ads work best with a small daily budget of $5-$10, allowing you to test different ad versions. 19:05 Success isn't just about ad views, but about getting people to take action on your landing page. 21:26 Mobile-responsive websites are critical since more people are checking content on phones and tablets. 23:09 Marketing strategies must evolve with new platforms and technologies to stay relevant. Resources PR Leads (Facebook) PRLeads Plus (Matchmaking) Reporters Are Looking for You (Kindle Book) Canva.com (Create Graphics For Social Media)

Lin Eleoff from CoverYourAssetsOnline.com and DIYLegalToolkit.com wants to help you take care of your "baby" (your online business). Many business owners do not properly protect their intellectual property. Many are missing proper website legal documents and use images in such a way that could open them up to lawsuits. Lin keeps things simple for us and explains what we need to do and what to avoid (legally) with our websites. https://www.youtube.com/watch?v=ACNEFz0NOSE Quotes:                                                                                                                                    “If we choose to start our own business, we must embrace the responsibility that comes with it. There is so much good in owning a business, but, much like raising a child, it requires care, attention, and commitment.” – Lin Eleoff “If you're not growing, your business won't grow. So taking responsibility is part of that growing process.” – Lin Eleoff “The biggest problem is we don't know what we don't know until someone tells us about it.” – Lin Eleoff Takeaways: 04:30 Entrepreneurs must take responsibility for their business's legal protection, treating it like a growing child that needs careful attention. 16:15 Using random images from Google Image Search can lead to expensive legal troubles, so always verify image usage rights. 19:13 When receiving a scary legal letter, don't panic and pay immediately; investigate the claim's legitimacy and seek proper verification. 20:19 Preparing legal documents yourself can save significant lawyer fees by doing initial groundwork before professional consultation. 25:41 Internet law is a complex, evolving field that most traditional lawyers might not fully understand, requiring specialized knowledge.

Todd Tresidder is a financial mentor and wealth-building expert who has successfully navigated multiple investment paths throughout his career. Starting from a challenging financial background after college, he developed a passion for economic freedom and strategic investing. Todd has expertise in real estate, business, and paper assets, and runs the Financial Mentor website and podcast. He has created a series of investment courses, including the "7 Steps to 7 Figures" program, and offers a free ebook called "18 Essential Lessons of a Self-Made Millionaire". As an internet entrepreneur and experienced investor, he teaches advanced investing and retirement planning principles. Todd Tresidder (FinancialMentor.com/3) has three ways of building wealth: real estate, business, and paper assets. Todd has some unique insights when it comes to building wealth since he believes in simplicity and uses math (research) as well as basic principles to create a sound investment strategy. https://www.youtube.com/watch?v=2kJO40KUhkw Quotes:                                                                                                                                    “As long as I'm going to lead an economic life, I may as well design it to result in wealth.” – Todd Tresidder “It doesn't do you any good to have a process if it's built on flawed principles.” – Todd Tresidder “You have to crawl first before you can learn to walk, and then you have to walk before you learn to run, and you have to run before you can sprint.” – Todd Tresidder Takeaways: 02:37 Design your economic life intentionally to result in wealth, treating it as a deliberate strategy rather than a passive outcome. 10:41 Investing is about understanding processes and principles, not just finding the next hot investment product. 13:44 Low-cost passive index asset allocation is a solid starting point for new investors, but requires long-term discipline and understanding. 18:54 Market extremes provide critical information about potential investment risks and opportunities. 21:12 Diversifying across different asset classes (real estate, business, paper assets) can help build a more robust wealth strategy.

Stacey Aaronson is a multifaceted professional in the publishing world, serving as a writer, editor, layout artist, and cover designer. She founded The Book Doctor Is In, a comprehensive service helping authors navigate the self-publishing process from manuscript to market. Stacey demonstrates deep expertise in book production and publishing strategies. Her background includes working with non-fiction writers to transform their raw manuscripts into polished, professional publications that effectively communicate their message and serve their target audience. Stacy Aaronson from TheBookDoctorIsIn.com and TheSelfPublishingScoop.com says that many authors make huge mistakes when they independently publish their books. Her approach is very step-by-step and detail oriented: Consult, proposal, contracts Editing process, developmental, structure, cohesive chapters, the right points are in the right chapters Copy-editing: bio, picture, grammar, remove cliches, correct syntax Illustration and graphics Presentation: interior, cover, interior/cover congruency, what's right for the audience, fine tune Upload files to CreateSpace and Ingram Proof the proof and send to proofreader (edit all the edits together from multiple people Re-upload, get printed proofs, catch the small things https://www.youtube.com/watch?v=6nBdRB72f3M Quotes:                                                                                                                                    “Self-publishing means you take responsibility as the publisher of your book, which requires thinking of yourself in that role.” – Stacey Aaronson “The best approach from the very beginning is to focus on the pain points of your reader and the problem you are trying to solve for them.” – Stacey Aaronson “You should be thinking about the audience from the start. That dictates all the different moving parts of the book.” – Stacey Aaronson Takeaways: 05:32 Self-publishing isn't a do-it-yourself process, but a professional publishing approach requiring expert help across multiple disciplines. 12:41 Understanding your target audience is crucial before writing a single word of your book. 17:05 Building an audience platform should begin months before your book's actual publication. 22:14 A book's success starts with knowing the reader's pain points and solving their specific problems. 30:50 Professional book production typically costs between $4,000 to $6,000 and takes 4-6 months.

Peggy Sealfon is a personal development coach, motivational speaker, and internationally recognized expert in stress and anxiety management. She holds a degree in functional nutrition and has dedicated her career to helping people overcome mental and physical challenges through integrated life strategies. Peggy is the author of the best-selling book "Escape from Anxiety: Supercharge Your Life with Powerful Strategies from A to Z," which offers over 100 practical techniques for managing stress and improving overall well-being. As a life coach, she works with clients across various domains, including relationship issues, health challenges, and personal development. Peggy Sealfon from 3MinutesToDestress.com wants you to supercharge your life, help you break your patterns, hang onto your available energy, and live a mindful, integrated life. Many of us are caught in cycles where our health or relationships may have suffered due to over-focusing on our business, for example. Peggy have tons of insights, tools, and habits to share with you today. https://www.youtube.com/watch?v=C-31q9D-kog Quotes:                                                                                                                                    “We have been conditioned to believe we need more—a bigger house, a bigger car, or even multiple cars—and that having a huge bank account will ensure our well-being.” – Peggy Sealfon “If you are not eating healthfully, mindfully, and taking the time to eat, but instead eating on the run, in your car, or at your desk, it’s not very helpful.” – Peggy Sealfon “These physical manifestations indicate an imbalance. It’s not necessarily a malfunction in your neck requiring surgery—though that’s possible—but more often, it’s your body reminding you to pay attention to it.” – Peggy Sealfon Takeaways: 04:36 Cultural pressure to achieve material success often leads to neglecting personal well-being and happiness. 13:09 Small, consistent breaks throughout the day can significantly improve mental and physical performance. 16:47 Nutrition plays a critical role in brain health, energy levels, and overall life balance. 22:18 Personal growth requires breaking destructive habits and creating new, healthier neural pathways. 26:39 Meditation and mindfulness techniques can quickly interrupt stress patterns and restore calm. Resources Escape From Anxiety (Book And Website) 3 Minutes To Destress (Sign Up) Peggy Sealfon blog (Free Personal Coaching: 10 minute Call) "Escape from Anxiety" (Amazon Book)

Eric Louviere is a seasoned business expert with 20 years of entrepreneurial experience. He has built and sold multi-million dollar businesses and now focuses on high-ticket coaching and consulting. Eric specializes in helping speakers, authors, and coaches scale their businesses through targeted marketing strategies, particularly with Facebook ads and lead generation. He is known for his direct approach to business growth and helping entrepreneurs transition from low-ticket to high-ticket offerings. Eric Louviere from EricLouviere.com and WebVance.com provides coaching and consulting services to authors, speakers, and business owners of all kinds (for example, one of Eric's clients is a local gym.) In years past, he grew tired of the "cash crunches" that resulted from membership site and e-book income and decided to scale up. Listen in to tons of takeaways about: how to avoid spreading yourself too thin how to simplify your marketing with "one problem, one solution" thinking some huge breakthroughs about Facebook and LinkedIn advertising https://www.youtube.com/watch?v=h7De0rI3Wvw Quotes:                                                                                                                                    “Get really focused on the problem and the solution, as they become the focal point. Then everything builds from there.” – Eric Louviere “Don't see things from your perspective; step into the customer's shoes. You're providing value to the customer, so understand what they truly want.” – Eric Louviere “Pick one thing, focus on a problem, and solve it completely. The money will come by the truckload.” – Eric Louviere Takeaways: 00:44 As a business owner, concentrate on only 3-4 core tasks and outsource everything else to maintain quality and reduce stress. 09:24 Put yourself in the customer's shoes and create solutions that genuinely address their most critical needs. 17:20 Focus on solving one specific problem exceptionally well instead of spreading yourself thin across multiple business areas. 19:42 Shift from low-ticket, high-volume products to high-ticket, value-driven services that truly help clients. 24:54 Your business's growth depends on understanding your ideal client's deepest problems and providing transformative solutions.

Katie Hornor is an international speaker and entrepreneur based in Mexico, where she homeschools five children while running multiple online businesses. She is the founder of BloggingSuccessfully.com and The Blog Connection, a coaching platform dedicated to helping hobby bloggers transform their passion into profitable online ventures. As an author and online business coach, Katie specializes in guiding bloggers through strategies for growing email lists, driving traffic, and creating digital products. Katie Hornor coaches hobby bloggers to turn their website into a real business. She focuses on your traffic, people, plan, schedule, and hiring. Hire based on your own weaknesses. For example, hire people to create pinnacle images, Facebook ads, or technical website actions, and give them a 2 to 3 month trial period to test them out. When improving a blog, Katie looks at the following areas: Is the website clean and inviting? Is there an offer, a freebie that people can get in exchange for subscribing? Is it an offer that your audience wants, based on Facebook, Twitter, and Snapchat research? Is Google Analytics installed and what demographic reads the blog? Based on this, when are people online so we know what time to post? Are there any low-hanging product ideas or affiliate programs for this blog? Does this website get in front of one audience per week? (Blog, Facebook, email.) https://www.youtube.com/watch?v=3BhQUoqtEYc Quotes:                                                                                                                                    “When we move from hobby to business, we're changing that entire mindset where what I do is not about me anymore, it's about how I serve my people.” – Katie Hornor “Businesses would not be a business without people. And anytime you have people, you have relationships.” – Katie Hornor “No one needs more spam or junk mail. You need to be a person offering something of value.” – Katie Hornor Takeaways: 01:47 Shift from hobby blogging to a business requires changing your mindset from just writing to earning income. 07:55 Your website's first five seconds are critical in showing visitors exactly what problem you solve for them. 17:53 Looking at your website and social media statistics is crucial for understanding growth and making smart business choices. 20:16 When hiring team members, use a clear three-month trial period to ensure a good working relationship without hard feelings. 24:15 Building business relationships creates an environment where everyone can grow together. Resources Blogging Successfully (Request a Free Call with our Team to See How We Can Help You Grow) The Blog Connection (Membership) Free Gift (Free Gift) Breakthrough Coaching with Katie (Coaching) Paradise Bloggers (Facebook Group)

Pam Terry is a public speaking coach and marketing strategist with over 30 years of experience helping professionals improve their communication skills. As the CEO and founder of Now Media, she specializes in helping individuals overcome speaking anxiety and become more confident presenters. Pam offers free resources on her website, including an eBook about preparing presentations and a two-question survey for people struggling with public speaking. She is passionate about teaching speakers how to connect with their audience and provide meaningful value. Pam Terry from PamTerry.com will help you to become a better speaker who prepares, practices, and gives. She has four pillars for you to build confidence with your speaking engagements: 1. Passion: fuel, make a difference2. Power: knowledge, topic, audience, speaking skills3. Preparation: outline, intro, close, objectives4. Practice: does it fit in the allotted time and do people pay attention https://www.youtube.com/watch?v=J_MrzjAFUHY Quotes:                                                                                                                                    “Public speaking is not about the speaker. It's not about you, it's about the audience.” – Pam Terry “The more you prepare, the more passionate you are about wanting to get up there. Do that presentation and make a difference with people.” – Pam Terry “If you don't have an audience, there's no presentation. So it is all about them, and you want it to be meaningful for them.” – Pam Terry Takeaways: 04:45 Public speaking is about the audience, not the speaker's personal fears. 07:31 Pausing during a presentation can powerfully capture audience attention. 12:23 Videotaping yourself helps identify speaking habits and areas for improvement. 22:56 Prepare presentations with clear objectives for both yourself and your audience. 30:43 Authenticity and believing in your message matter more than being perfectly polished.

Emily Hirsh is a leading Facebook ad manager and sales funnel strategist who has grown her virtual assistant business and consultancy to a multi six-figure enterprise. Starting initially as a virtual assistant, she transitioned into marketing and now runs a business dedicated to helping entrepreneurs streamline their online marketing strategies. She has over five years of experience in the online business world and has successfully launched an online fitness business with her husband. Emily also created a Virtual Assistant Academy and manages a Facebook group with around 600 members. Emily Hirsh (click to book a free consultation) is a master when it comes to cutting edge Facebook ad techniques. Here's what's working very well for her lately: 1. provide free training on Facebook: post a stock photo with no text on the graphic2. retarget people on your Facebook page3. run ads audience engagements on ads or posts (your warm audience) https://www.youtube.com/watch?v=QooB5btylA8 Emily has also had great success with Facebook live streaming for 15-20 minutes, usually 10 minutes of teaching and 5-10 minutes of a pitch or Q&A. She recommends that you be consistent with your live streaming and stream at the same time of day for five days in a row. Encourage people to share the stream while live, post an announcement about the live stream one hour prior, post to your personal page and even run ads to a lookalike audience based on people who watched your videos. Quotes:                                                                                                                                    “If people love seeing you on video and you delivering good content, they're much more likely to then opt in and see what else you have.” – Emily Hirsh “Your funnel and Facebook ads are the backbone of your business. They form the core of your marketing strategy and are a powerful way to attract clients and generate leads.” – Emily Hirsh “Somebody has to see something at least seven times before they really take action and buy.” – Emily Hirsh Takeaways: 07:45 When testing Facebook ads, create separate ad sets for different audiences and images, and allow ads to run for 2-3 days before making changes to let Facebook optimize performance. 11:26 Facebook Live videos work best when they're longer (15-20 minutes), delivering value upfront and then engaging with audience questions. 13:25 Consistency in content delivery - like weekly live streams at the same time - helps build audience expectation and engagement. 19:48 Facebook ad strategies now focus on building warm audiences through video engagement, retargeting, and creating look-alike audiences based on video viewers. 28:12 Successful Facebook ads require a holistic approach that connects ad strategy with the entire sales funnel, not just isolated ad campaigns.

Jessica Rhodes is the founder and CEO of Interview Connections, a premier guest booking agency for podcasters and guest experts. She started her career as a virtual assistant while wanting to be a stay-at-home mom, and eventually transformed her podcast booking skills into a successful business. Jessica is the author of "Rock the Podcast from Both Sides of the Mic" and hosts her own weekly podcast. She has built a virtual team that helps entrepreneurs get booked on podcasts and helps podcast hosts find quality guests for their shows. Jessica Rhodes from Interview Connections provides a service that will book you on podcasts (to promote your sites) and get you guests (to fill your podcast with interview content). Jessica appears on four interviews a month, publishes a weekly blog post, podcast episode, and video. She says that in order to be a great podcast guest, you must do the following: be an expert in something be a unique guest about that topic use your own online presence to create content and get book on your end as much as possible https://www.youtube.com/watch?v=KZ4H5Wty4EQ Quotes:                                                                                                                                    “Charging for your time just doesn't work. They're paying us for all the connections and relationships we've built, the systems that we've created.” – Jessica Rhodes “With any marketing you do, there is no quick fix. There is no home run in the first month or two.” – Jessica Rhodes “Your job is to provide value to listeners, it's not to sell what you have to offer. If you give as much valuable information as you can, that will attract people to me.” – Jessica Rhodes Takeaways: 08:47 Successful business growth requires shifting from hourly work to value-based pricing and clear service offerings. 13:15 Creating consistent, high-quality content across multiple platforms helps attract and retain audience interest. 18:55 Podcast interviews are a long-term marketing strategy that builds connections and authority over time. 23:09 As a podcast guest, focus on providing value to listeners instead of trying to sell your products directly. 27:32 Podcast hosts should make the guest experience easy and treat guests like welcomed dinner guests. Resources Interview Connections (Website) Book guests for your Podcast (Website) Jessica Rhodes' (Blog)

Wally Hauck is a seasoned business consultant with 20 years of experience helping leaders improve their management techniques. He specializes in teaching organizations how to have fearless conversations and optimize employee performance. Wally is the author of the book "Stop the Leadership Malpractice," which explores innovative approaches to leadership and organizational improvement. His work focuses on challenging traditional management models and promoting a more collaborative, process-oriented approach to leadership. Wally Hauck, author of Stop the Leadership Malpractice: How to Replace the Typical Performance Appraisal, realized that many employers and managers can actually kill their own business by not communicating properly with their employees. If you'd like to provide a better customer experience have self-managing employees, then you need to ask these three questions: 1. What process in the business isn't working?2. What is the first 15% of that process?3. What should be done to improve that process? He shares not only great business advice, but a few case studies and examples along the way. https://www.youtube.com/watch?v=Gw62aZwWzcs Quotes:                                                                                                                                    “When an employee makes a mistake, you need to look beyond the obvious and identify the unseen factors at play—unless they’re doing it intentionally, which is highly unlikely.” – Wally Hauck “The answers are with the people that are actually doing the work.” – Wally Hauck “If you're evaluating employees for mistakes they make, we're performing what I call leadership malpractice.” – Wally Hauck Takeaways: 01:15 Leadership success hinges on having fearless conversations that help employees improve performance without creating fear or blame. 11:39 Most workplace problems stem from broken processes, not employee incompetence, so leaders should investigate system issues first before criticizing workers. 14:08 Effective leadership means partnering with employees to identify and fix root causes, not controlling them through threats or punitive metrics. 16:31 Traditional performance management models that judge employees create distrust and encourage cheating, while collaborative process improvement builds stronger teams. 24:25 Organizations should focus on creating operational values centered on respect, agreement-keeping, and customer service to drive self-management.

Debbie Peck is a seasoned social media manager and online marketing strategist with over 14 years of experience in internet marketing. She founded Crush Marketing Group and created Social Media Kindergarten, a comprehensive course designed to help entrepreneurs navigate social media effectively. As a certified social media manager and Facebook ads specialist, Debbie focuses on helping coaches, speakers, authors, and thought leaders expand their online presence. Social Media Manager Debbie Peck from Crush Marketing Group has a two-pronged strategy for getting traffic from social media: share content from scheduled posts, and engage other users actively on a daily consistent basis. She logs into HootSuite once a week to schedule posts to drip out weeks in advance. She also comments, shares, likes, retweets, finds new influencers, and checks her insights regularly. We're talking about 3-5 posts per day on Facebook and 8-10 posts per day on Twitter. You can also contact her directly at [email protected]. https://www.youtube.com/watch?v=Gfq3JQFcuJg Quotes:                                                                                                                                    “Social media is a place where you want to network and create relationships, while at the same time using it as a traffic source for you to distribute and share your content.” – Debbie Peck “If all you're doing is sell all the time, people just tune out, they don't want to listen to you anymore.” – Debbie Peck “A single article, blog post, or video can have a significant impact on social media. You don’t need to share the entire piece—just small, valuable snippets that capture attention.” – Debbie Peck Takeaways: 04:44 Social media for business is fundamentally different from social media for personal entertainment, requiring a strategic approach to networking and content sharing. 11:42 One piece of content can be repurposed into multiple social media posts across different platforms, saving time and maximizing existing materials. 18:56 Choose social media platforms based on where your ideal clients actually spend their time, not just where everyone else is trending. 22:10 Engage with industry influencers by sharing their content, commenting thoughtfully, and building genuine connections without being overly aggressive. 27:50 Outsourcing content creation is possible, but personal engagement should remain a priority for authentic relationship building.

Jason Criddle is an entrepreneur, angel investor, and founder of the Smarter App Company. He previously served as CEO of Legacy Status Investments for two years and has built a career helping startups and entrepreneurs refine their business strategies. Jason is an author who self-published his own book and later started a publishing company that allows writers to retain their intellectual property. He has consulted for numerous sales and internet companies, gaining extensive experience in marketing and business development. Jason Criddle from The Smartr App Company (you can contact him directly at [email protected]) says that you should learn as you go, make mistakes, and have failures -- pivot, fail, and snag. Everyone has ideas, but people only succeed through the failures from implementing their ideas. Instead of being simply self-employed (and recreating the job you were trying to escape), be an entrepreneur. Make focused decisions to reach your goals, have a faith or belief in something, have perseverance, the drive to help others, and role models. Jason can also show you how to become a virtual CEO and get an app in the app store for just $100/month. https://www.youtube.com/watch?v=eOIMyEBf2oc Quotes:                                                                                                                                    “If we're out there branding ourselves, I believe everybody has their own story. Everybody has their own brand. Everybody has their own customer base.” – Jason Criddle “If someone wants to call themselves an entrepreneur today—if they aspire to earn an income from home—they must embrace failure. Success is built by learning and growing through those setbacks.” – Jason Criddle “Money is not manifested through saying affirmations in the mirror. That's not the way it works.” – Jason Criddle Takeaways: 04:14 Every person is their own industry, with a unique story and potential customer base. 16:14 Entrepreneurs must build personal value and credibility before expecting others to trust their business ideas. 22:42 Success comes from following through on projects and learning from failures, not just starting multiple ventures. 27:50 Seek advice from experienced professionals who have actual success, not just motivational speakers. 31:34 Making focused decisions towards a goal matters more than working endless hours or creating motivational content.

Rocco Baldassare is an accomplished digital marketer and entrepreneur who founded Zebra Advertisement, an award-winning digital marketing agency. He has been featured in prominent publications like the Huffington Post, New York Times, and Search Engine Journal. Recognized as the first agency to have a case study featured by Facebook, Rocco has established himself as a leading expert in online advertising strategies. Rocco Baldassare from Zebra Advertisement has had massive success by creating a landing page with key sellling points, advertising that landing page, remarketing on a different platform (Facebook, Twitter, etc.) and guest blogging for third parties such as Entprepreneur Magazine, Search Engine Journal and LinkedIn. He provides account reviews and strategy calls if you're looking to get more from your paid social media traffic. https://www.youtube.com/watch?v=DOPBBv27WDA Quotes:                                                                                                                                    “Cross-channel advertising is the new frontier in digital marketing—an effective way to advertise online while staying within a limited budget. It doesn’t require a huge financial investment to make an impact.” – Rocco Baldassarre “The complexity lies in determining what people need to see on your website—the types of ads they encounter, and the sequence in which they are presented during their first, second, and third interactions with your brand.” – Rocco Baldassarre “If people haven’t bought yet, something is holding them back. We need to identify and resolve that obstacle by providing more information and addressing their concerns.” – Rocco Baldassarre Takeaways: 02:56 Cross-channel advertising helps businesses appear everywhere, increasing brand recognition and purchase likelihood. 03:50 Customers typically need to see an ad 8-10 times before making a purchase decision. 12:17 Strategic ad placement and continuous optimization are crucial for successful online marketing. 14:01 Remarketing to engaged website visitors (those who stay 60+ seconds) can significantly improve conversion rates. 19:56 Small businesses can start cross-channel advertising with a limited budget and strategic planning.

Dr. Kathy Gruver is an international motivational health speaker and an award-winning author of five books, including "Conquer Your Stress". She hosts her own TV series and appears frequently on radio, TV, and online platforms. As a professional, she works full-time as a massage therapist and hypnotherapist. For stress relief and fun, she enjoys hip hop dancing and flying trapeze. Her professional website is The Alternative Medicine Cabinet, where she offers resources and courses about stress management. Dr. Kathy Gruver from The Alternative Medicine Cabinet wants you to focus, be healthy, reduce stress, delegate, and make decisions early. https://www.youtube.com/watch?v=YrzlZ294sZw Quotes:                                                                                                                                    “Sometimes, if we engage all our senses and focus deeply on a task we don’t enjoy, it can become a much more fulfilling experience.” – Kathy Gruver “When we disperse our energy too widely, we become less productive. In my experience, our personal health is often the first thing to suffer.” – Kathy Gruver “More hurry, less speed. When I rush from one thing to another, that’s when mistakes happen and important details get overlooked.” – Kathy Gruver Takeaways: 05:37 Break big tasks into small, manageable steps to avoid feeling overwhelmed. 10:08 Delegating tasks can help business owners focus on their core work and reduce stress. 13:35 Recognize that you don't have to do everything yourself; it's okay to ask for help. 16:06 Trust assistants with small tasks and gradually build confidence in their abilities. 18:51 Practice mindfulness and short meditation techniques to manage stress and improve cognitive function.

Steve Olsher is a multifaceted entrepreneur, author, speaker, and online marketing expert known as the world's foremost reinvention expert. He owns Liquor.com and has been active online since 1993, spanning industries like nightclubs, real estate, and digital marketing. Steve wrote the New York Times bestselling book "What is Your What?" and hosts the Reinvention Radio podcast. He helps individuals and corporations discover their core gifts, understand how to share those gifts, and identify the people they are most compelled to serve. Steve Olsher, author of What Is Your WHAT?, wants you to impact the maximum number of lives possible by discovering, sharing, and monetizing your WHAT: the thing you were made to do. It's done in these three steps: clarity on your core gift (i.e. healing, entertaining, communicating) create a vehicle to share that gift people compelled to share Get it done, surround yourself with the right people and immerse yourself in that world. Tune up your Attributes, Beliefs and Perspectives. https://www.youtube.com/watch?v=uANXRjVcixk Quotes:                                                                                                                                    “Reinvention isn’t about changing who you are; it’s about shedding the shackles of personas, appearances, and external influences—freeing yourself from the whims and agendas of others to return to the essence of your true self.” – Steve Olsher “There are only two ways you can use your time: you can spend it, or you can invest it.” – Steve Olsher “Your gift is something that chooses you. It’s not something you can simply decide to have.” – Steve Olsher Takeaways: 06:36 Reinvention is about stripping away external expectations to reveal your true self, not adding new layers. 11:39 Your core gift is unchanging and part of your DNA, while the vehicle and people you serve can shift over time. 14:45 Creating an Attributes, Beliefs, and Perspectives (ABP) statement can help you uncover hidden themes and potential career directions. 20:56 Transitioning careers requires patience, strategic planning, and gradually reducing expenses to support your new path. 22:37 Most people spend time instead of investing it, and finding extra hours can accelerate personal and professional growth. Resources Reinvention Radio (Podcast) What is Your WHAT (Book) Steve Olsher (Official Site)

I don't lose any sleep over this, but I roll my eyes when someone says... November and December are slower months! No one is online during holiday time... Don't even bother marketing or sending emails until January... Don't you want to take some time off? And my answers are: Of course I take time off -- that's what scheduled blog posts and scheduled autoresponder emails put in the queue in advance are all about (bonus if people can't really tell if they're live or pre-scheduled)... Many people (not you personally, but others) are working too hard and not working smart enough. They could get a lot more done in less time AND possibly use these few days off to plan their next move or squeeze in an hour here and there... What about eBay? Amazon? Retail stores? There are tons of people buying. And if you say that's apples and oranges because I run an online business... well... aren't there some people out there who are using this end of the year time to look into running their own online business? Sure, grandma won't buy an e-book or course but grandma might give those grandkids gift cards or money that they'll use to build their business This is the last chance for many business owners to lock-in their purchases (business write-offs) for tax time -- for example, I bought myself Google Glass (now discontinued) during the holidays one year... And most importantly, what's the difference if you setup a web page in late December 2016 that gets sales in January 2017? February or March 2017? You have to set it up in the first place... "You don't have to be great to start, but you have to start to be great." -- Zig Ziglar What's the easy answer? You need to setup, at the very least, an opt-in page and a sales letter using Paper Template. Of course take a bunch of time off to get that perspective, recharge your batteries and figure out your next move... but what counts is not so much thinking or planning, but ACTION... Setting up a web page that sells something is the best ACTION you can take this holiday season, and using WordPress plus Paper Template is the best way to do it quickly while also having all the little features you need.

"Why are you emailing me on a weekend / holiday?" That's the response I get every now and then and I hope that's a response you get in your business -- why is that I hope you get it? Because if people are unsubscribing from your list, if you have (a small percentage) of refunds, if (a few) people have some nasty things to say about you and your values... Then it means you've actually done some things in your business and you've built a big list of buyers... Very few people treat their online business like the machine that it can be and should be and it's some wasted potential. For example: what if you spent about 20 minutes and grabbed 12 interesting YouTube videos? Maybe yours or maybe you found them... either way... schedule one in your blog for the first Friday in January 2017, another for February 2017, etc. Those are 12 touches you've just made with you and your subscribers... And how about this: go into your email autoresponder (you do have one and you are building a list, right?) and schedule a message for that Saturday sending people to your blog post, and maybe even a quick Sunday one reminding them to check it out if they missed it. If you have a product or membership site for sale, or heck, even a 2.99 Kindle book... I'm guessing that you haven't promoted it for a solid 5 days in a row lately! Look at the second week in January. Think of four pretty good reasons or interesting things about your Kindle book. Schedule a quick email for Monday with a subject line and about 5 sentences saying... you probably have this problem... here's the solution and it's in my book... Tuesday... you might have problem #2 and here's solution #2 and the details of that solution are also in my book... repeat for Wednesday and Thursday... On Friday, don't worry about piling on even more information... just say... I've been giving you these solutions all week, it's shit or get off the pot time, here's my book. That right there is a whole week you can take off your business in 2017 and no one will ever have to know. Come back and see how many sales you brought in... Very few people take advantage of scheduled emails and they're available in every email autoresponder service. Schedule some emails to help fill out the calendar and keep "touching" those customers (but not in a weird way)... You can get content cranked out easily (I have a system for writing blog posts called R.A.T.G.U.M. and one for email marketing called P.A.I.N.T.) if you follow some sort of a template or system... and then let the machine (that autoresponder sending emails on a schedule) do the rest... And there's even better news: every autoresponder also has a "sent" folder... so... you can take the greatest hits of your email marketing and pile them into a follow-up sequence so that any new subscriber to your list gets your best stuff... I happen to think that MY best stuff is contained inside this course: Time Management on Crack More than a few people have told me that this is the guide they re-visit every year when they want to refresh and renew the important marketing stuff. I hope that's not too braggy and I also want you to check it out as soon as you see this, even though it's hoilday time. (The holidays are great time for me to go through a course, read some stuff, or watch some videos so that I get a little bit of a break from all the "usual" stuff.)

This scares the heck out of me and maybe you can relate... I'm not sure how long you've been building your online business, buying courses and plugins, how long you've been on different marketers list and seen the affiliate contests and big launches... I ask myself these sorts of super scary questions all the time: "If such and such had a million dollar launch back in 2014, why haven't I heard anything from them since?" "If this other marketer made 2 million dollars in a day back in 2012, why are all their websites dead and gone just 5 years later?" The short answer is that they didn't systematize and checklist-ify their business using a something like this: Time Management on Crack Tons of internet marketing names have completely disappeared from the face of the planet and I don't think they were abducted by aliens... so why do some people seem to: Have made money back in the day but seem to be struggling now (not really mailing or promoting)... OR: Been super successful back then but now I can't find any websites or even what I bought from them... What's the difference? Here's what I think it is... 1. they actually have a way to make consistent money over time (as opposed to the huge launch where 30% goes to refunds and 60% to affiliates)... ... A launch of any kind with affiliates is a great way to build a list, but if you don't monetize that list into some recurring passive income within a few months, you'll find that the list goes cold/stale and you'll have to rebuild it every year... 2. they have fun with this internet marketing thing (hint: seeing money come in every day from your efforts is a huge way to have fun with your business) There are going to be up's and down's in your business and what's frustrating sometimes is that you DON'T get paid while you're building something (sales letter, product, membership site) but then you DO get paid after it's done -- so you have to "have faith" and enjoy the adventure, be an entrepreneur and rise to the challenge to overcome whatever obstacle is in front of you 3. they reinvent themselves every few years: I see some people trying to teach article marketing and "how to make an e-book" using the same stuff they taught 10 years ago... It's perfectly ok to sell your best and classic stuff, and if it's still selling, keep promoting it! It would be a waste to just throw away old products and websites if they still deliver great value... BUT... I believe that you and your business are screwed if you aren't looking to reinvent yourself every 3-5 years or so. I used to be known as just a PHP programmer Then a WordPress person I sold low priced plugins for a while Then transitioned into high ticket courses Then built software into our courses And now we're building some software-as-a-service tools such as Website Remote 4. and finally, successful people use systems, templates, and checklists so they can get those daily repetitive tasks (writing content, creating videos, running webinars) completed (those add up to a lot over time) AND have fun doing what pays the bills and get to the creative and weird stuff... I take tons of time off in my business and you don't even know it because everything still runs... emails still go out, membership sites take orders and the help desk tickets are still answered. All those recurring payments come in every morning, and I want that for you too. If you feel like in 2016 you could have done more, you were burned out every once in a while and didn't know why or how to avoid it (or shorten the burnout length of time) next time, if you weren't having fun, if you felt like you started more things than you finished... and you want to CHANGE THAT in 2017, then I believe this is the guide for you: Time Management on Crack

Julie Broad from Have More Influence asks, "If money wasn't a factor, what would you do?" Julie Broad is a Canadian entrepreneur, real estate investor, and author. She holds an MBA and has been recognized with the Top 20 Under 40 award for Vancouver Island. Julie started her career in sales and developed a "Freedom 35" plan to create financial independence through real estate investments. She successfully built a real estate training and investment business, and later transitioned into helping entrepreneurs build their personal brands. Julie is the author of two books: "More Than Cashflow" and "The New Brand You," both of which became Amazon bestsellers. Her work focuses on helping introverts and new entrepreneurs learn effective selling and branding strategies. She wants to help you serve instead of sell and think about how you can help others. As a result, you can become the name people know about a given subject. She also tell us about her adventures in real estate, book publishing, online training, and more. https://www.youtube.com/watch?v=3JetVD7-w84 Quotes:                                                                                                                                    “When I shifted my focus to how I could help this person instead of how I could secure the deal or win the client, everything changed for me.” – Julie Broad “Ultimately, I think it all comes back to taking action, because I wouldn’t have figured out any of these things if I hadn’t taken action.” – Julie Broad “It's hard to play both roles. If you're constantly thinking that this person might not do the work or invest in you, then you won’t be able to fully commit and genuinely coach them.” – Julie Broad Takeaways: 02:34 Create content that reveals real, unfiltered stories to stand out in your industry. 08:36 Use partnerships and existing platforms to jumpstart your business growth. 14:04 Take consistent action and be willing to pivot when your current strategy isn't working. 23:49 Build a brand that attracts clients instead of chasing them through traditional sales methods. 28:49 Focus on serving others rather than selling, which makes communication easier for introverts. Resources Have More Influence (Blog) The New Brand You (Book)

Mike Saunders from MarketingHuddle.com (author of the book Authority Selling) tells us about the Zero Moment of Truth. Mike Saunders is an authority marketing strategist who helps business owners enhance their competitive edge by building expertise and authority. He is the host of Business Innovators Radio and the author of "Authority Selling," a book published with an endorsement from Tom Hopkins. Mike runs Marketing Huddle, a company that assists entrepreneurs in developing their professional brand through strategic positioning. He specializes in helping clients create authority positioning portfolios and has a unique system for helping professionals become published authors without writing a single word. Every business has a "Moment of Truth" where a customer discovers if that business delivers on their promises or not. These days, the "Zero" Moment of Truth exists -- where your future customers check the online breadcrumbs of your business before they even interact with you. Mike tells us how to educate those customers and provide a consultation as opposed to an outdated presentation or sales pitch. https://www.youtube.com/watch?v=xEUGNpmiuRU Quotes:                                                                                                                                    “You can start as the big fish in a small pond, and as you develop and grow, that pond expands, becoming larger and larger over time.” – Mike Saunders “It's about establishing yourself as an expert and authority by taking on the roles of educator and advocate for your target audience.” – Mike Saunders “People are busy, and they carefully choose how to spend their moments of time.” – Mike Saunders Takeaways: 04:14 Know your target audience precisely, not just a broad group of potential customers. 10:53 Being interviewed on a podcast builds more trust than simple advertising or coupons. 14:27 Modern consumers research businesses thoroughly before making first contact, known as the "zero moment of truth". 18:06 Having a book, media mentions, and speaking engagements increases your perceived value and expertise. 22:41 You can create a book without writing by being interviewed about your business expertise.

Jan Bear is a professional book publishing consultant who specializes in helping independent solopreneurs write and publish books. She has expertise in book design, interior layout, and guiding authors through the writing process. Currently, she is working on a book titled "You, Author" which aims to help people who don't see themselves as traditional writers create compelling books. Jan runs Author Impact Publishing, a website dedicated to helping professionals use books to attract clients and build their business reputation. Jan Bear from Author Impact Publishing has three simple questions for you: Who's your audience What do you want to accomplish with your book? What does this book have to do with your career over a lifetime? By having a clear plan for your book, and knowing your goals, you can avoid many of the usual author mistakes such as trying to "writing for everybody" AND you can publish something with consistency that matches the mood of your reader. https://www.youtube.com/watch?v=8PQM_pzQpZA Quotes:                                                                                                                                    “If you're trying to write for everyone, remember that there is no such thing as "everyone"—it's simply an abstract idea. However, by narrowing down your audience to a specific group, you can refine your approach and shape the direction your book takes.” – Jan Bear “You don't need to sell a single copy of your book if you're using it to attract clients and enhance your reputation. In other words, if you're earning profits through related opportunities, you can give away every copy of your book.” – Jan Bear “You always need another pair of eyes to make sure your book is good.” – Jan Bear Takeaways: 05:19 Identify your specific audience before writing a book to create a focused, impactful message. 13:19 A book can serve multiple purposes beyond sales, such as attracting clients and building professional reputation. 16:05 Book design matters - font choices and interior layout can subtly influence reader perception and engagement. 24:38 Get outside help to overcome writing roadblocks, whether through editors, proofreaders, or support groups. 23:25 Don't let perfectionism or rushed writing prevent you from completing your book.

Heather Choate was diagnosed with breast cancer at age 29 while ten weeks pregnant. Heather Choate is a bestselling author and entrepreneur who overcame significant personal challenges. After being diagnosed with breast cancer while pregnant with her sixth child, she fought through treatment and maintained her writing career. Her memoir, "Fighting for Our Lives," ranks in the top 10 women and Christian memoirs on Amazon. Heather now runs the Panda Sphere Project, an online coaching business where she helps others develop mental strength and overcome personal obstacles. She is a mother of six children and has built multiple successful businesses while navigating her health crisis. By overcoming this unexpected adversity (as well as other up's and down's) Heather was tested to the max. During this time, she mastered using deep meditation (and visualization) for focus (and strength), anchoring (for confidence), and quiet focused times during the day (for calmness and clarity). Tune in to discover how to listen to your own voice, do what you love, and follow your passion. https://www.youtube.com/watch?v=6yrLT8Tgu4Y Quotes:                                                                                                                                    “We live in the distraction age, so it's really hard to stay focused unless you do that training time.” – Heather Choate “Life is short; we don't know how long we'll be here. Therefore, we need to do what we love, pursue what fulfills us, and find passion and meaning in life.” – Heather Choate “We know the answers to our questions better than we realize; we just need to trust ourselves and rely on our gut feelings or intuition.” – Heather Choate Takeaways: 01:32 Use anchoring techniques to tap into positive emotional states when you need confidence. 10:01 Visualization and mental preparation can help you stay calm during high-stress situations. 15:26 Find work that truly fulfills you, even if it means making significant career changes. 19:38 Take time for quiet self-reflection to understand your true goals and desires. 21:35 Seek mentorship and coaching to gain clarity and overcome personal challenges.

Natasha Davis is a branding expert and consultant who helps companies develop strategic visual, auditory, and emotional branding. She is the author of the book "Be Unleashed: Unleashing Millionaire Mindset and Build Your Brand," which she co-wrote with six other entrepreneurs. Natasha runs Impact Branding Consulting and has been in business for 11 years, specializing in working with healthcare, agencies, and service professionals. Her expertise focuses on helping micro and small businesses understand the critical differences between marketing and branding. Natasha Davis from Impact Branding Consulting says that many business owners confuse marketing (psychological minutiae that let people know your business is present, i.e. t-shirts) with actual branding (pricing, content, client acquisition, culture, business model, expertise you have, identity). Don't do so many things that you can't differentiate yourself in a unique way! Branding is the difference between being seen as a "Target" business or a "Dollar Store" business. Decide what type of client you want, and then develop a profile of what that ideal client looks like. Identify that ideal client's commonalities and observable behaviors (business size, industry, where they hang out, social networks, how to get in touch, follow-up) and characteristics (what you can only identify by talking to them -- if they're ready to get started and how accountable and coachable they are). https://www.youtube.com/watch?v=_15dl6DKqZU Quotes:                                                                                                                                    “Branding transforms a company from merely being recognized to establishing true brand equity. Only by developing brand equity can a business scale effectively and be acknowledged as a well-suited company.” – Natasha Davis “The foundation of any business is its clients. If your clients aren't happy, your business won't thrive, and your finances will struggle.” – Natasha Davis “An ideal client is one who values your work and recognizes that they are investing in the solutions you have developed.” – Natasha Davis Takeaways: 02:28 Branding goes far beyond logos and websites - it's a strategic approach to defining your business's core identity and value. 12:07 Pricing should be a strategic decision based on the type of clients you want to serve, not just matching competitors' rates. 15:23 Identifying your ideal client requires understanding both observable behaviors and hidden characteristics that make them a perfect match for your services. 17:49 Different industries require unique communication approaches, and understanding your target market's communication style is crucial for successful client acquisition. 21:25 Investing time in research and preparation before implementation can save significant money and increase business success. Resources Impact Branding Consulting (Website) Be Unleashed (Book) The Difference Between Marketing and Branding (Blog Post)

Jim Kukral is an experienced internet marketing professional with nearly 20 years of expertise helping small and large businesses grow online. He has worked with major companies like FedEx, Sherwin Williams, and Progressive Auto Insurance. Jim is an author who has published over 10 books, including a traditionally published book with Wiley and Sons. He runs Author Marketing Club, a website that provides tools and training for book authors looking to market their work effectively. Publisher Jim Kukral from Author Marketing Club wants you to create a non-fiction book to solve a problem, or a fiction book to entertain. Jim lays out a scenario where he targeted a big group to solve a problem with a clear title, as in, "Social Media Marketing for Real Estate Agents." In the book, he explained what business owners should do, and provided a free 15-minute phone consultation in the back of the book to close clients. https://www.youtube.com/watch?v=O8m9CpjSp1U Quotes:                                                                                                                                    “There are two main reasons people use the internet: first, to solve a problem, and second, to be entertained.” – Jim Kukral “The greatest thing about Amazon and selling books online is that the market is controlled by the readers.” – Jim Kukral “People prefer to hire individuals they feel comfortable with—those they know, like, and trust. A book helps establish and strengthen that trust.” – Jim Kukral Takeaways: 02:39 People use the internet for two core reasons: to solve problems or be entertained, which directly maps to nonfiction and fiction book purposes. 05:45 Writing a book with a clear, direct title that describes exactly what it does can help attract the right audience and build credibility. 12:23 Revealing all your professional secrets in a book won't hurt your business - most people still want someone else to do the work for them. 18:52 Success in book publishing requires writing in a genre with a large market and creating multiple books to build a sustainable income stream. 20:50 Digital publishing allows authors to update and improve their books based on reader feedback, making the writing process more dynamic.