Moritz Schröder Podcast

In this in-depth interview, Tim Sanchez-Vega shares his journey from YouTube creator to social commerce and TikTok Shop pioneer. He is probably the best-known creator in the social commerce space, regularly interviewing the leading figures in a rapidly evolving industry. You can find his interviews at  ⁨Shophouse Media⁩. Discover his strategies for success, the challenges he faced, and his vision for the future of social commerce and influencer marketing.Chapters00:00 Technical Difficulties and Introductions00:17 The Journey to Social Commerce11:56 The Rise of TikTok Shop18:42 Navigating Challenges and Finding Success26:22 Scaling Affiliate Marketing Success30:13 The Challenges of Outsourcing Content Creation31:01 The Impact of Voice Replication on Branding32:52 Navigating the TikTok Shop Landscape37:00 Transitioning to a Media Company42:45 Building Partnerships and Sponsorships48:51 Long-Term Vision for Social Commerce55:27 Exploring Opportunities in China

In this interview, Ben Muir, CEO of Unsociable - one of the most successful TikTok Shop agencies worldwide - shares insights from his journey in social commerce and TikTok Shop. Discover how early viral content, strategic client selection, and industry evolution shape the future of social commerce and live shopping. Check out weareunsociable.com to learn more!Chapters00:00 Insights from Socom Conference04:30 The Evolution of Social Commerce07:17 The Journey of Unsociable14:39 Key Moments and Breakthroughs16:29 Working with Major Brands23:56 Scaling Success: The Shark Ninja Journey25:04 Building In-House Teams: A Strategic Approach26:19 Evolving Strategies in a Competitive Landscape29:38 The Importance of Product Fit on TikTok Shop31:13 Transforming Legacy Brands: The Garnier Case Study32:36 The Art of Client Selection: A CEO's Perspective36:04 Operational Challenges: Balancing Growth and Stability39:41 Global Expansion: Prioritizing Markets for TikTok Shop43:21 Investing in Live Shopping: A Future Focus45:57 The Rise of Influencers in Social Commerce49:31 Future Trends: VR, AI, and the Evolution of Commerce

In this in-depth interview, Leroy ter Braak, a leading YouTube strategist, shares his insights on current YouTube trends, effective content strategies, and how creators can leverage data and business opportunities to grow and monetize their channels. Discover actionable frameworks, the importance of authenticity, and future trends like YouTube shopping.Chapters00:00 The Evolution of YouTube Strategies02:38 The Ideal Framework for YouTube Success05:41 Navigating the YouTube Algorithm08:46 The Importance of Content Creation11:35 Teaching and Consulting in YouTube Strategy14:10 Advice for Beginners on YouTube24:24 The Importance of Experience in Learning Video Creation28:06 Frameworks for Video Creation: Customization vs. Standardization31:08 Outsourcing for Efficiency: When and What to Delegate35:53 Understanding YouTube Metrics: Beyond Click-Through Rate41:42 Branching Out: Expanding Content Beyond Core Audience47:57 Content Meets Commerce: Opportunities for Creators54:54 The Future of YouTube Shopping and Social Commerce

Daisy Fuge has been working as live selling host for years and has experienced first-hand the boom of live social shopping in the UK. In this interview she shares her learnings, how she converts attention into revenue, her projections for how the future of live shopping will look like - and much more!You can reach out to her at [email protected]:00 Journey into Live Shopping02:45 The Evolution of TikTok Shopping05:37 The Role of Data in Live Presenting08:40 Balancing Personality and Professionalism11:33 Building Trust and Customer Engagement14:32 Training and Development in Live Shopping17:36 Future Trends in Live Shopping20:39 Advice for Aspiring Live Presenters30:22 The Importance of Customer Appreciation33:12 Understanding Live Streaming Dynamics35:29 Optimal Live Streaming Duration38:24 Data Analysis for Enhanced Performance42:26 Working with Founders and Authenticity45:33 The Future of Live Selling48:18 The Role of AI in Social Commerce

In this conversation,  Deniz Sancar shares his journey from being a broke university student to a successful content creator and entrepreneur - a creatorpreneur! He discusses various business models he has explored, including faceless TikTok pages, YouTube branding, and digital marketing consultancy. Deniz emphasizes the importance of personal branding, finding a niche, and monetizing beyond traditional ad revenue. Even small audiences can be monetized! He also highlights the significance of skill-building, the potential of AI in content creation, and the necessity of being adaptable in the ever-evolving digital landscape.Check out virlo.ai, the AI marketing software that Deniz is a co-owner of. Chapters00:00 Building a Business from Content Creation03:17 The Journey of Faceless TikTok Pages09:42 Transitioning to YouTube and Personal Branding16:31 Finding Your Voice and Niche in Content Creation20:52 Monetizing Your Audience and Building Authority25:25 Life in Manchester vs. London25:51 Monetizing Content: Strategies for Creators31:52 Balancing Multiple Business Ventures34:36 Essential Skills for Success39:36 Emerging Trends in Content Creation45:27 AI and UGC: The Future of Marketing49:36 Lessons Learned: Embracing Change

In this conversation, Jeanine Wright, co-founder and CEO of InceptionPoint.AI, discusses the innovative approach her company takes in creating AI-generated content, particularly in the podcasting space. She shares insights on the challenges of the podcasting industry, the importance of niche content, and the ethical considerations surrounding AI. The discussion also covers audience engagement, monetization strategies, and the future of AI in media, emphasizing the need for transparency and creativity in content production.Chapters00:27 The Vision Behind InceptionPoint AI03:21 Challenges in the Podcasting Industry06:18 Niche Content Creation and Audience Engagement09:36 The Role of AI in Content Production12:32 Audience Feedback and Ethical Considerations15:11 Navigating Bias in AI Content18:26 Diversity in Content Creation21:24 Monetization Strategies for AI-Generated Content24:10 Future of AI in Podcasting27:14 Discoverability and SEO in Podcasting30:10 Cross-Promotion and AI Personalities32:59 The Future of AI Avatars and Creators36:08 Challenges and Innovations Ahead38:53 Closing Thoughts and Future Goals

In this conversation, Päivi Korvela shares her journey into the world of social commerce, particularly focusing on TikTok Shop and its impact on the beauty industry. She discusses her transition from Unilever to TikTok Shop, the evolution of social commerce, and the importance of live shopping. Päivi emphasizes the need for brands to adopt a long-term strategy in social commerce, highlighting common mistakes and the significance of collaboration with agencies. She also touches on the future of social commerce in Europe and the establishment of Kanzen Studios, a live shopping studio aimed at enhancing the live shopping experience.Chapters00:00 Journey into Social Commerce07:30 The Beauty Category in Social Commerce14:30 The Future of Social Commerce20:38 Transition to Entrepreneurship and Agency Work24:18 The Power of Live Shopping Engagement26:51 Navigating the Live Shopping Landscape29:20 Common Pitfalls in Social Commerce31:23 Building Trust in Social Commerce34:07 The Role of Agencies in Social Commerce36:47 The Future of Social Commerce41:26 Regional Variations in TikTok Shop Adoption45:40 Kanzen Studios: A New Era in Live Shopping50:00 The Future of E-commerce and Live Shopping53:38 Getting Started in Social Commerce

In this conversation, Sohun Sanka, head of Go-To-Market for Reacher and previously Euka.ai, discusses the evolving landscape of affiliate marketing, particularly in relation to TikTok Shop. He highlights the differences between various outreach tools, the importance of community management, and the role of Discord in enhancing affiliate relationships. Sohun shares insights on growth strategies for Reacher, the significance of gamification, and the future of AI in affiliate marketing. He also touches on the international expansion of TikTok Shop and the impact of live shopping on the affiliate ecosystem.Chapters00:00 Exploring Affiliate Outreach Tools02:47 The Role of Discord in Affiliate Management05:49 Growth Strategies for Reacher08:48 Navigating TikTok Shop's Market Dynamics11:41 International Expansion and Market Focus14:40 The Evolution of Affiliates in TikTok Shop17:42 Building Communities and Managing Affiliates20:28 Gamification and Engagement Strategies23:21 Human Connection in Affiliate Management29:57 The Role of AI in Content Creation33:56 Affiliate Marketing Trends and Strategies38:15 Building a Community of Affiliates42:28 Emerging Niches and Brand Opportunities44:57 The Tech Ecosystem Around TikTok Shop51:06 Geopolitical Influences on TikTok's Strategy53:59 Live Shopping: Opportunities and Challenges

Joe Yates is the founder of Somerce, one of the most successful TikTok Shop agencies in the UK.In this conversation, Joe Yates shares insights into the rapid growth of his TikTok shop agency, the challenges faced in scaling, and the dynamics of live shopping events. He discusses the opportunities within the TikTok shop landscape, the importance of influencer marketing, and the strategies that have led to successful campaigns. Joe also outlines Somerce's plans for expansion and the evolving nature of social commerce, emphasizing the need for quality content and authentic brand representation.Chapters00:00 The Rise of Somerce: A TikTok Shop Agency Success Story06:02 Navigating Challenges: Bottlenecks in Agency Growth11:37 Mega Live Shopping Events: Planning and Execution17:32 Profitability vs. Brand Awareness in Live Shopping23:43 Comparing ROI: Live Shopping vs. Affiliate Campaigns29:11 The Evolution of Brand Strategies on TikTok32:45 Expanding into the US Market40:34 Challenges and Innovations in Social Commerce47:20 Influencer Dynamics in Live Shopping

Guillaume Faure is the CEO of LiveMeUp.io, a company that is building infrastructure for live shopping independent from the large social media platforms. He has spent many years living in China and has seen first-hand how powerful live shopping can be as a sales channel. Chapters00:00 The Birth of Live Me Up05:59 Navigating the Live Shopping Landscape11:54 Challenges in Convincing Merchants17:53 Strategic Focus on Apparel and Fashion23:43 Data Insights and Customer Retention29:57 Live Streaming as a Sales Channel36:19 The Importance of Customer Support41:55 Authenticity in Live Streaming55:14 European Live Shopping Landscape

Jason Termechi (jasontermechi.com) has worked on both Amazon Live and TikTok Live before now working as an independent live shopping consultant. In this conversation he explains why no one estimates the potential of live shopping correctly, what makes even small brands win with live shopping and why is is just the very beginning of what will be a revolution of how we shop online. Enjoy!Chapters00:00 The Rise of Live Shopping06:17 TikTok's Strategy in Live Shopping09:44 Consulting in Live Shopping13:27 Key Metrics for Success14:53 The Future of Live Shopping18:53 Amazon vs. TikTok in Live Shopping22:28 The Competitive Landscape of Live Shopping25:14 The Growing Landscape of Live Shopping27:27 Navigating Client Relationships in Live Commerce30:00 The Importance of Getting Started with Live Selling31:11 Re-educating Brands on Live Shopping Expectations33:29 Success Stories: Small Brands Making Big Waves36:26 The Role of Adaptability in Live Selling39:11 Tools and Metrics for Effective Live Selling41:11 The Dynamics of Long-Form Live Events44:14 Creating a Scalable Live Selling Strategy46:13 Emerging Trends in Live Shopping Strategy

Sebastian Nelson is the co-founder and CEO of Cruva (formerly known as UpTK) - a popular affiliate outreach tool for brands and agencies working with TikTok Shop. In this conversation, he discusses the rebranding of his company from UpTK to Cruva, emphasizing the vision of becoming the AI operating system for social commerce. He explores the rise of social commerce, particularly through TikTok Shop, and the challenges of navigating a fragmented market as more platforms enter the space. Sebastian shares insights on building a tech solution for affiliate marketing, the importance of personal relationships in retaining affiliates, and how Cruva positions itself against competitors. He also highlights the future of live shopping and the evolving landscape of affiliate marketing, stressing the need for more affiliates and the shift away from traditional influencer models.Get 10% off your Cruva subscription by using the Code shared in the episode!Chapters00:00 Rebranding for Future Growth02:01 The Rise of Social Commerce Platforms03:49 Navigating Fragmentation in Social Commerce05:47 The Shift of Influencers to Affiliates07:45 From E-commerce to Social Commerce11:57 Building a Tech Solution for Affiliates15:48 The Importance of Relationships in Affiliate Marketing19:43 Positioning Against Competitors in the Market29:04 The Importance of Personal Touch in Business30:49 The Rise of Live Shopping and Its Future33:56 Navigating Market Trends and Consumer Behavior37:54 Rapid Market Entry and Expansion Strategies41:31 Growth Challenges and Team Dynamics43:49 The Evolution of Affiliate Marketing47:10 Future Tech Innovations in Affiliate Space

Oli Hills is the founder of UK TikTok Agency Nonsensical and was one of the first to try out TikTok Shop when it launched. Now he routinely helps brands go live on TikTok Shop and scale to 7 figures. In this conversation he explains TikTok Shop, how it works and why it is the future of Ecommerce.Learn more about me at moritzschroder.comChapters00:00 Black Friday Insights and Trends02:39 Strategies for Standing Out on TikTok Shop05:23 The Power of Content and Discovery on TikTok08:35 Navigating Brand Control and Authenticity11:27 The Importance of Profitability in Social Commerce14:08 Agency Strategies for TikTok Shop Success17:15 Live Shopping: Opportunities and Challenges20:07 Building a Community of Affiliates22:59 Nurturing Affiliates and Creative Collaborations32:55 Navigating Affiliate Relationships and Brand Safety39:45 The Evolution of TikTok and Content Creation46:03 Exploring TikTok Shop: Challenges and Opportunities53:39 The Role of AI in Content Creation and Marketing

Alvaro Quintero started out as an early TikTok Shop affiliate and since then has gone on to start his own TikTok Shop agency: Viralux Media. The discussion covers the current state of TikTok Shop, strategies for brands, the importance of affiliates, and the future of live shopping. Alvaro emphasizes the need for quality content, the role of honesty in affiliate marketing, and the potential of TikTok Shop to rival Amazon as a buying platform.Find more about me here: moritzschroder.com

Sam Royle is the founder of Sosquared.com, a SaaS Tool that helps managing the relationship between Creators, Agencies and Brands. In this conversation we talked about the history of influencer marketing, where Sam sees the need for innovation and improvement within the creator economy and how he and his team is working towards moving the industry forward.Find more about me here: ⁠moritzschroder.com⁠

Dominic Powers is the CEO of Stickler - a tech company that helps scaling Live Commerce. In this episode, we discuss how tech will help live shopping grow even faster, what problems in live selling Stickler is trying to solve, how big live shopping already is in Southeast Asia and where it is destined to boom next. 00:00 Introduction to Stickler and Live Shopping05:54 Utilizing Stickler for Long Live Events11:53 The Future of AI in Live Shopping17:55 Engagement Strategies for Successful Live Streams23:42 Cultural Nuances in Live Shopping Markets29:15 The Maturation of Western Markets34:54 Platform Nuances in Live Shopping40:08 Southeast Asia's Live Commerce Landscape47:49 Engagement Strategies for Live Streams53:23 The Future of Live Commerce and Its BeneficiariesFind more about me here: moritzschroder.com

Jess McAleese is a freelance Live Selling Host. She has been working in the live shopping industry for years, partnered with some of the largest Brands, and is generating Millions of Dollars in revenue in the process. Find more about me here: ⁠moritzschroder.com⁠

Collin Cavanaugh was part of the Team of employees that helped launch TikTok Shop in the US back in 2023. He saw the potential and momentum behind Social Commerce and decided to go all in! He left TikTok and launched his own TikTok Shop agency commercesocial.co. Enjoy our conversation, in which we discuss TikTok Shop best practices, the future of social commerce and how to best prepare for Black Friday with TikTok Shop!Find more about me here: ⁠moritzschroder.com⁠

Carmen Muley was working as a live selling host in China in 2016 when Alibaba first introduced live shopping. Now she is bringing live shopping and social commerce to Europe. She is the founder of Paragon Social, a Spain-based TikTok Shop agency. Find more about me here: moritzschroder.com

In this conversation Moritz Schröder and Julian Reis explore the power of Social Commerce and how he foresaw this trend already in 2018 when he founded SuperOrdinary, which by now is valued at close to 1 bn Dollars. The episode delves into the growth of Live Shopping and how that segment will continue to grow and become a major revenue driver for brands in the future.Find more about me here: ⁠moritzschroder.com⁠

In this conversation, Olly Hudson shares his journey in the DTC advertising space, discussing the evolution of the industry, the importance of creative operations, and the role of social media platforms like TikTok in shaping modern marketing strategies. Olly is the founder of Soar with Us and co-hosting the Podcast D2C Diaries.Find more about me here: ⁠⁠moritzschroder.com⁠⁠

In this conversation, Dawn Chubai from Live Selling School shares her extensive experience in live shopping, discussing her journey from television to coaching others in the art of selling products live. We discuss the importance of understanding the audience, building trust, and the balance between entertainment and education in sales. We also get into the evolving landscape of live shopping, particularly in relation to live social shopping, and Dawn offers insights into effective selling techniques and strategies for success in this growing field.Find more about me here: moritzschroder.com

In this conversation, Moritz Schröder and Saief (linkedin.com/in/saief-tissaoui/), founder of TikTok Shop agency Volyat.com, discuss the intricacies of TikTok Shop and social commerce, exploring its mechanics, user demographics, and the evolution of consumer trust. They delve into the impact of GMV Max on advertising strategies, the importance of content creation, and the comparison between TikTok Shop and Amazon. Saief shares insights on navigating TikTok Shop, the role of AI in content creation, and how brands can choose the right agency for their needs. Find more about me here: ⁠moritzschroder.com⁠

In this conversation, Benjamin L. Henriksen - the founder of the Danish Live Shopping Agency "Let's Go Live" - discusses the evolution and future of live shopping, detailing how it emerged during the COVID pandemic and its ongoing relevance in the retail landscape. He emphasizes the importance of authenticity, engagement, and the integration of technology in creating successful live shopping experiences. The discussion also covers the strategic aspects of going live, including the selection of software, the process of planning events, and the key performance indicators that define success in this innovative sales format.Find more about me here: ⁠⁠moritzschroder.com⁠⁠

Ashley White is the Founder and CEO of Social Tale, one of the very early TikTok Shop Agencies in the UK. In this podcast, we discuss the evolution and potential of TikTok Shop as a platform for e-commerce. He shares insights from his experience transitioning from a Meta agency to a TikTok Shop agency, emphasizing the importance of understanding the platform's unique dynamics and the need for patience and strategy in achieving success. The discussion covers various aspects of building a TikTok Shop agency, including client relationships, content creation, and the challenges of navigating a rapidly changing social commerce landscape. Find more about me here: ⁠⁠⁠moritzschroder.com⁠⁠⁠

In this conversation, we discuss Jeremy's journey from corporate life working at ByteDance to entrepreneurship, which led him to found Euka.AI - a tool to automate your interactions with affiliate creators within Social Commerce. It is already widely used by brands selling on TikTok Shop.Find more about me here: ⁠⁠⁠⁠moritzschroder.com⁠⁠⁠⁠

In this conversation, Ron Wardle shares his extensive experience in the e-commerce and live shopping sectors, particularly in China. He discusses the evolution of live shopping, the importance of community engagement, and the key platforms driving this trend. Ron emphasizes the opportunities for solo entrepreneurs and the skills needed for success in live selling. He also explores the challenges Western brands face in adapting to the Chinese market and offers strategic recommendations for leveraging live shopping effectively. The discussion highlights the potential for live shopping to transform consumer behavior and the importance of building brand equity and community.Find more about me here: ⁠⁠⁠⁠⁠moritzschroder.com⁠⁠⁠⁠⁠

In this conversation, Moritz Schröder and the founder of Social Commerce Club Jordan West discuss the evolution and impact of TikTok Shop on social commerce. They explore the challenges brands face in adapting to this new platform, the importance of treating creators well, and the long-term investment required for success. They also delve into the future of shopping, the role of AI, and the potential for social commerce to reshape consumer behavior.Find more about me here: ⁠⁠⁠⁠⁠moritzschroder.com⁠⁠⁠⁠⁠