Pleasantly Persistent-Rooted Food Sales Podcast!

PODCAST · business

Pleasantly Persistent-Rooted Food Sales Podcast!

Talking through the challenges, joys and all the daily topics that are part of our Food Sales world!!

  1. 126

    Transparency, Trade Shows & Helping Brands Win with Shannon Peffley of CPG Xperience

    Topics Discussed:💡 Building Through CPG Failures 💡 Reinventing Trade Show Economics  💡 How Brands Win Trade Shows 💡 The Power of Consistent Follow-Up 💡 Service-Driven Business Mindset

  2. 125

    Building a Better Candy Brand with Michael Fisher, Founder & CEO at Rotten

    Topics Discussed:🍬 From startup employee to founder🍬 Building a better candy brand🍬 Supply chain challenges in CPG🍬 Hiring and team building lessons🍬 Candy first, health second philosophy

  3. 124

    Turning Ballpark Food Into an Experience with Chef Philip Thompson, Executive Chef at Kauffman Stadium, Home of the Kansas City Royals

    Topics Discussed:⚾ Reinventing stadium food experiences ⚾ Global fusion menu innovation⚾ Social media driving food trends⚾ Balancing cost and quality⚾ Creative vegetarian menu options

  4. 123

    Selling Solutions, Not Just Ingredients with Jake Briere, Vice President of Business Development at Smart Batch

    Topics Discussed:🍽️ Operator Mindset Over Features🍽️ Premium Products as Solutions🍽️ Smarter Sample Experience Design🍽️ Versatility vs Strict Recipes🍽️ Protein Trends Driving Menus

  5. 122

    Cracking Foodservice Prospecting with Reed McCord, Founder & CEO at First Bite

    Topics Discussed:🎯 Foodservice Prospecting Evolution🎯 CRM Without Data Entry🎯 Cold Email That Converts🎯 Menu-Driven Targeting Strategy🎯 Automation Meets Attribution

  6. 121

    From Retail Myths to Real Scale in Foodservice, with Mike Levinson of Foodservice Octopus

    Topics Discussed:🔥 Retail Is Not Inevitable🔥 Private Label Runs Retail🔥 Foodservice Is Underrated🔥 Taste Beats Brand Stories🔥 Feedback Scales Faster

  7. 120

    Mastering Modern Cold Outreach with AJ Cassata, Co-Founder & CEO at Revenue Boost

    Topics Discussed:📧 Crafting Effective Subject Lines📧 Follow-Up Strategies for Cold Emails📧 LinkedIn vs. Email Outreach📧 Leveraging AI in Cold Outreach📧 Sales Pet Peeves and Best Practices

  8. 119

    AI, Discovery Calls & The New Sales Playbook with Preston Simon, VP of Sales, Away From Home at Generous Brands

    Topics Discussed:👉 Data-driven foodservice sales strategies👉 Selling premium against private-label👉 Building multi-stakeholder relationship depth👉 Discovery calls that uncover truth👉 AI tools improving sales efficiency

  9. 118

    From Chaos to Clarity: Coaching Founders with Dan Crothers, Founder at Upstream Coaching Solutions

    Topics Discussed:🔹 The Role of Thought in Coaching🔹 Common Challenges for Founders🔹 Urgency and Decision Making🔹 Implementing Effective Systems🔹 The Importance of Trust and Communication

  10. 117

    Smarter Foodservice Outreach with Tim Powell of Foodservice IP

    Topics Discussed:🎧 Sales Strategies for Food Operators🎧 Trends in Convenience Stores🎧 Exploring Hidden Channels: Commissaries and Senior Living🎧 Food Trends and Consumer Preferences🎧 The Future of Mocktails and Beverage Pricing

  11. 116

    Marketing Beyond Retail: Foodservice Strategies with Levon Kurkjian, Brand Strategy Director at Opus Design

    Topics Discussed:🎤 Leadership and Development🎤 Marketing in Food Service vs Retail🎤 Effective Marketing Assets🎤 Cold Selling Strategies🎤 Trade Shows: Strategies and Insights

  12. 115

    Lessons in Leadership with Lance Luegers

    Topics Discussed:📖 Introduction to Leadership and Collaboration📖 The Journey of Growth and Learning 📖 The Importance of Feedback and Communication📖 Hiring for Success: Building a Legacy📖 Leadership Aspirations and Transformative Experiences

  13. 114

    Patience, Partnerships & Bold Flavors with Chef V, Director of Culinary at Velvet Taco

    Topics Discussed:🌮 The Fast Casual Dining Landscape🌮 WTF: Weekly Taco Features and Innovation Process🌮 Operational Challenges and Ingredient Sourcing🌮 Supplier Relationships and Best Practices🌮 Building Strong Partnerships with Suppliers

  14. 113

    Round 2! Talking Shop With The Boys of Dot, CJ Pilliod and Billy Bell

    Topics Discussed:📌 Understanding Sales Strategies in DOT📌 Building Relationships with Business Development Managers📌 Best and Worst Practices for Brands📌 Communicating Changes in Operator Volume📌 Maximizing the Partnership with DOT

  15. 112

    Mastering Foodservice Sales with Clay Lichterman, Vice President of Business Development at Sol-ti

    Topics Discussed:💼 Building a Foodservice Team💼 Interviewing for Foodservice Sales💼 The Art of Foodservice Selling💼 Navigating Challenges in Foodservice💼 FOMO with Trade Shows and Networking

  16. 111

    Challenges & Best Practices for Parental Leave in a Sales Role with Kristin O’Connell & Melissa Ninegar from Once Upon a Farm

    Topics Discussed:👶 Navigating Maternity Leave and Sales Management👶 Best Practices for Parental Leave Planning👶 Traveling as a Working Parent👶 Empowering Conversations Around Parenthood👶 Building Community and Support in the Workplace

  17. 110

    Inside Campus Dining, a Conversation with Chef Ty from University of Nebraska

    Topics Discussed: 🍽️ Dining Experience at the University 🍽️ Innovations in Campus Dining 🍽️ Student Engagement and Dining Culture 🍽️ Trends in Food Preferences and Ingredients 🍽️ Advice for Brands in the C&U Space

  18. 109

    Chatting Foodservice Strategy & Growth with Ray Goulbourne, Foodservice Director at Runamok

    Topics Discussed:🌱 Journey to Sobriety: Personal Stories and Insights 🌱 Navigating the Foodservice Landscape 🌱 Resources and Strategies for Foodservice Success 🌱 Preparing for Trade Shows: Best Practices and Insights

  19. 108

    Mastering Your Sales Negotiation with Saad A Saad

    Topics Discussed:🤝 Introduction to Negotiation Dynamics 🤝 The Cringe Factor in Negotiation Approaches 🤝 Real-Life Salary Negotiation Strategies 🤝 The Importance of Context in Negotiation 🤝 Cultural Differences in Negotiation

  20. 107

    Getting a Brand on Menu with Frank Speranza, Foodservice National Sales Manager at Mike's Hot Honey

    Topics Discussed:🍯 How hot honey became a category, not just a condiment🍯 Creative strategies that are working right now in foodservice🍯 Why brand recognition matters at the menu level🍯 The role of operator feedback in innovation🍯 How retail + foodservice can (and should) work together

  21. 106

    Talking Shop With The Boys of Dot, CJ Pilliod and Billy Bell

    Topics Discussed:- Understanding the Right Time to Partner with Dot Foods- Maximizing Partnerships with Dot Foods- The Unique Experience of the Dot Show- The Game-Changing Role of Dot Foods in Foodservice- Marketing Strategies and Brand Visibility at Dot Foods

  22. 105

    The Beverage Boss: Nicola Luce-Guillemette on Vita Coco, Poppi & Foodservice

    Topics Discussed:- Navigating the Foodservice Channel- Understanding Beverage Strategies in Foodservice- Trends in the Beverage Industry- Engaging with Quick Service Restaurants- Building Relationships in a Virtual World

  23. 104

    Foodservice Wisdom and Insights with Bruce Reinstein, Partner at Kinetic12

    Topics Discussed:- The Importance of Team Engagement and Innovation- Rethinking Trade Shows and Events- Building Trustworthy Relationships- Effective Outreach Strategies for Sales- Understanding Industry Trends and Needs

  24. 103

    Campus Dining Uncovered: Trends & Insights with Rob and Jenn from Sodexo

    Topics Discussed:- Gen Z & Gen Alpha Food Trends- Inclusivity & Allergen-Friendly Offerings- Global Flavors & Culinary Exploration- Partnering with Sodexo- Staying Inspired & Trend-Focused

  25. 102

    Nuggets of Wisdom on the Foodservice Sales Game from Ian Navarro, Foodservice Distribution Sales & Marketing Expert

    Topics Discussed:- Trade Show Insights & Industry Trends- Getting Noticed in Distribution- Sales & Incentive Strategies for Food Brands- Navigating New Distributor Relationships- The Importance of Transparency & Data in Distribution

  26. 101

    The Art of Genuine Connections with Lindsay Benedict, Founder/CEO at Connection Point VIP

    Topics Discussed: - Building Authentic Relationships in Business- The Importance of Long-Term Connections- Transparency in the Food Industry: Building Trust and Loyalty- Navigating Distributor Relationships- Sales Strategies and Incentives

  27. 100

    Founder & CEO Luke Abbott, of VDriven Consulting, Sharing Wisdom and Authenticity

    Topics Discussed:- The Role of a Life Coach in Personal Development- Embracing Masculinity and Personal Transformation- Understanding Gender Dynamics in the Workplace- The Importance of Play in Work-Life Balance- Productivity Strategies and Daily Routines- Travel Strategies and Healthy Eating on the Go

  28. 99

    Building a Plant-Based Brand with Hailey Swartz, Co-Founder of Actual Veggies

    Topics Discussed:- Family and Team Dynamics- Consumer Trends in Plant-Based Foods- Advocacy for clean, whole foods that taste good- Balancing entrepreneurial work with personal life.- Staying focused with multiple tasks and responsibilities.- Food Service vs. Retail Expansion

  29. 98

    Talking with the OG of Organic, Matt McLean, Founder & Chief Uncle at Uncle Matt's Organic

    Topics Discussed:- The Impact of Citrus Greening Disease- Unwavering Commitment: Fanatical About Flavor and Excellence- Uncle Matt's 25-Year Organic Juice Journey: Challenging Industry Giants- The Decline of Florida's Citrus Industry: From 250 Million to 25 Million Boxes- Discovering Delicious Granola- Favorite CPG Picks

  30. 97

    Talking Coffee Shops & Sales with Specialty Beverage Wiz, Heather Kelley, CEO/Founder at Beverage Business Consulting

    Topics Discussed: - Emerging Trends in Specialty Coffee- Heather's Top Coffee Picks- Gen Z's Impact on Iced Drinks- Best Approach & Titles to be Aware of When Prospecting Coffee Shops- Indonesia, Africa, and Central/South America: The Bass, High Notes and Melody of Coffee

  31. 96

    Talking Shop & Working with Distributors with Becky Harrison; Distribution Development Manager for Away From Home, Vending, and Convenience at Hain Celestial

    Topics Discussed: - Building Strong Distributor Relationships: Showing Up and Listening - Breaking the Ghosting Cycle: Building Rapport Over Email and Phone Calls- Navigating Plant-Based Startups: Overcoming Language Barriers- Working with Distributors: Commitment, Coolness, and Openness - QSR Crushes: Salad Chains & Tupelo Honey Southern Kitchen

  32. 95

    A Conversation with CPG Heavy Hitter, Matt Merson, Food & Beverage Senior Sales Strategist

    Topics Discussed: - Creating a Culture of Connection- The Key to Startup Success- Advice for Early Stage Brands- Directness in Business Relationships- Building the Right Team

  33. 94

    Sales, Prospecting & Optimizing as a Remote Worker with Ryan Feely, Senior Account Executive at Seamless.AI

    Topics Discussed:- The Journey of a Sales Professional- The Value of Sales Education- The Importance of Taking Breaks- Challenges and Strategies for Remote Sales Teams- Subject Line Strategy for Prospecting

  34. 93

    Understanding Yourself in Order to Lead Others Effectively with Thane Ringler, Founding Partner and Executive Coach at Appello Partners

    Topics Discussed:- Leadership development involves self-awareness.- Leadership through influence vs leadership through authority.- Building an environment of trust.- One-on-one meetings should be personalized and focused.- Celebrating success and growth.Learn more about Thane here: https://www.thanemarcus.com/

  35. 92

    Grounded, Fun & Powerful Leadership with Melissa Hauser, North American Business Unit Manager at Minor Figures

    Topics Discussed:- Differences in Selling CPG in Different Markets- Following Up After a Busy Show- Building Connection and Culture Through In-Person Meetings- Creating a Strong Company Culture Through Team Bonding- Strategies for Managing Back to Back Shows

  36. 91

    Mindful Living & the Power of Journaling with Ewan Bain, Founder of Purpose Performance

    Topics Discussed:- Overcoming Negative Self Talk- The Power of Journaling- Taking Control of Your Mind- Intentional Mindset Training- Purpose Performance-Mind Body Connection

  37. 90

    Mindful Interviewing and Hiring with Angela Marturano, President of Orchid Holistic Search

    Topics Discussed:- Keys to a Successful Interview Process- The Red Flag in a Sales Interview- Using Seamless AI for Efficient Search- The Ideal Rounds for an Interview- Determining Salary Expectations- The Importance of Peace & Contentedness

  38. 89

    Breaking Down Expo West with Hannah Lopez; Director of Marketplace Development, Food Service at the Plant Based Foods Association

    Topics Discussed:- Best Practices & Swag we saw from brands- Sampling Strategy- Gratitude and Suggestions for Expo- Key Takeaways and Memorable Samples

  39. 88

    Rooted Roundtable: A Foodservice Exploration with Industry Experts; Julie Swift, Hannah Lopez & Ben Wahl

    Join us for an insightful session as we bring together three Foodservice heavy hitter and industry aficionados to delve deep into the heart of Foodservice dynamics. Whether you're a budding brand eager to carve your niche or an established entity seeking to refine your strategies, this roundtable promises invaluable insights and perspectives.

  40. 87

    Bringing the Goodness of Tahini to the Masses with Amy Zitelman, CEO & Co-Founder of Soom Foods

    Topics Discussed:- The Tahini Table Cookbook- Starting Soom Foods- Personal Growth and Perspective- Setting Aside Time for Proactive Thinking- Taking Breaks and Practicing Yoga- Biggest Celebrations and Challenging Moments- Chocolate Tahini and Israeli Market- CPG Products and Grocery Shopping

  41. 86

    Leveraging Technology to Re-Imagine Sell Sheets & How Brands Share Their Story with Satellite Founder, Jordan Tetrick

    Topics Discussed:- Digitally Managing Product Information- Secret Weapon: Taking A Walk- Having Hobbies with Kiddos- The Birth of an Idea- Transforming Sell Sheets

  42. 85

    Premium, Decadent Amazingness with Lex Evan; Founder, CEO & Chef at LEXINGTON BAKES

    Topics Discussed:- Leaving A Full-Time Job- How Lex Stays Focused While Working- Raising $5,000 in Five Days- From Baking as a Hobby to a Business- The Power of Influencers

  43. 84

    Talking CPG, Culture, Productivity & The Boss with Josh Belinsky, Co-Founder of Slate Milk

    Topics Discussed:- How Co-Founders Josh & Manny Met- Slack & CRM for CPG- Favorite Podcasts- Favorite Win- Pizza & Bruce Springsteen

  44. 83

    The Power of AI, and Staying Open with David Delcourt, Chief of Flavor at Seed Ranch Flavor Co. and Grown As* Foods

    Topics Discussed:- Inception of Mac & Cheese- Efficiency of AI- Importance of Planning- The Joy of Coffee- The Intense Scrunch Phase- Finding Perspective- Importance of Rest- The Energy & Pleasure of Conversation- Value of Space

  45. 82

    Thoughtful and Grounded Business with Jason Burke, Founder of The New Primal

    Topics Discussed:- The Inspiration Behind The New Primal- Staying Proactive & Setting Boundaries- Dealing with Challenging Emotions- Carving Out Maker Time- The Challenges of Starting a Book Club- Favorite Meal to Prepare: Picadillo- Rolling Sh*t Uphill & Writing Unsent Emails- Favorite Books & the Power of Reading

  46. 81

    Technology and AI in Restaurants with Quest Food Management Culinary Director, Jeff Fell

    Topics Discussed:- The Role of Technology in Kitchen Efficiency- Finding Recommendations for Restaurants- Using AI for Cooking- Becoming Thoughtful and Thorough- Favorite Dining Spot Abroad

  47. 80

    Talking Marketing, Culture & Trade Shows with Adam Brown, Founder and President of Sircle Media

    Topics Discussed:- What Makes a Solid Trade Show Booth- The Power of Engaging Salespeople- The Value of In-Person Meetings- The Importance of Email Marketing

  48. 79

    Authenticity, Learnings & Knowing When to Let Go, with Zach Frantz

    Topics Discussed:- Letting Go of Wildland & When/How the Decision Became Clear- The Transition from Entrepreneurship to Software Sales- The Power of LinkedIn- Authenticity & Transparency- Advice for Emerging Food and Beverage Brands- Why CPG can be so hard- Zach's Ideal Morning and Work Day

  49. 78

    Helping Farmers & The Planet While Serving Up Next Level Specialty Foods with Daniela Jensen, Founder of Big Picture Foods

    Topics Discussed:- How Big Picture Foods Came to Be - How The Sweetgreen Partnership Came Together- Olives Cured in Lye vs Cured Clean- Regenerative Farming- Leading with Flavor- Trade Shows & Upcoming Plans- Dividing & Conquering

  50. 77

    Talking Shop with Jake Kneller - Culture, Focus & NYC Living

    Topics Discussed:- Book Recommendation- Favorite Snack and Beverage- Taking a Walk for Clarity- Finding the Right Fit- Organizing with Trello- Improving as a Leader- The Importance of Deep Thinking

Type above to search every episode's transcript for a word or phrase. Matches are scoped to this podcast.

Searching…

No matches for "" in this podcast's transcripts.

Showing of matches

No topics indexed yet for this podcast.

Loading reviews...

ABOUT THIS SHOW

Talking through the challenges, joys and all the daily topics that are part of our Food Sales world!!

HOSTED BY

Matt Cotton-Founder of Rooted Food Sales

URL copied to clipboard!