Pleasantly Persistent-Rooted Food Sales Podcast! cover art

All Episodes

Pleasantly Persistent-Rooted Food Sales Podcast! — 125 episodes

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1

Transparency, Trade Shows & Helping Brands Win with Shannon Peffley of CPG Xperience

2

Building a Better Candy Brand with Michael Fisher, Founder & CEO at Rotten

3

Turning Ballpark Food Into an Experience with Chef Philip Thompson, Executive Chef at Kauffman Stadium, Home of the Kansas City Royals

4

Selling Solutions, Not Just Ingredients with Jake Briere, Vice President of Business Development at Smart Batch

5

Cracking Foodservice Prospecting with Reed McCord, Founder & CEO at First Bite

6

From Retail Myths to Real Scale in Foodservice, with Mike Levinson of Foodservice Octopus

7

Mastering Modern Cold Outreach with AJ Cassata, Co-Founder & CEO at Revenue Boost

8

AI, Discovery Calls & The New Sales Playbook with Preston Simon, VP of Sales, Away From Home at Generous Brands

9

From Chaos to Clarity: Coaching Founders with Dan Crothers, Founder at Upstream Coaching Solutions

10

Smarter Foodservice Outreach with Tim Powell of Foodservice IP

11

Marketing Beyond Retail: Foodservice Strategies with Levon Kurkjian, Brand Strategy Director at Opus Design

12

Lessons in Leadership with Lance Luegers

13

Patience, Partnerships & Bold Flavors with Chef V, Director of Culinary at Velvet Taco

14

Round 2! Talking Shop With The Boys of Dot, CJ Pilliod and Billy Bell

15

Mastering Foodservice Sales with Clay Lichterman, Vice President of Business Development at Sol-ti

16

Challenges & Best Practices for Parental Leave in a Sales Role with Kristin O’Connell & Melissa Ninegar from Once Upon a Farm

17

Inside Campus Dining, a Conversation with Chef Ty from University of Nebraska

18

Chatting Foodservice Strategy & Growth with Ray Goulbourne, Foodservice Director at Runamok

19

Mastering Your Sales Negotiation with Saad A Saad

20

Getting a Brand on Menu with Frank Speranza, Foodservice National Sales Manager at Mike's Hot Honey

21

Talking Shop With The Boys of Dot, CJ Pilliod and Billy Bell

22

The Beverage Boss: Nicola Luce-Guillemette on Vita Coco, Poppi & Foodservice

23

Foodservice Wisdom and Insights with Bruce Reinstein, Partner at Kinetic12

24

Campus Dining Uncovered: Trends & Insights with Rob and Jenn from Sodexo

25

Nuggets of Wisdom on the Foodservice Sales Game from Ian Navarro, Foodservice Distribution Sales & Marketing Expert

26

The Art of Genuine Connections with Lindsay Benedict, Founder/CEO at Connection Point VIP

27

Founder & CEO Luke Abbott, of VDriven Consulting, Sharing Wisdom and Authenticity

28

Building a Plant-Based Brand with Hailey Swartz, Co-Founder of Actual Veggies

29

Talking with the OG of Organic, Matt McLean, Founder & Chief Uncle at Uncle Matt's Organic

30

Talking Coffee Shops & Sales with Specialty Beverage Wiz, Heather Kelley, CEO/Founder at Beverage Business Consulting

31

Talking Shop & Working with Distributors with Becky Harrison; Distribution Development Manager for Away From Home, Vending, and Convenience at Hain Celestial

32

A Conversation with CPG Heavy Hitter, Matt Merson, Food & Beverage Senior Sales Strategist

33

Sales, Prospecting & Optimizing as a Remote Worker with Ryan Feely, Senior Account Executive at Seamless.AI

34

Understanding Yourself in Order to Lead Others Effectively with Thane Ringler, Founding Partner and Executive Coach at Appello Partners

35

Grounded, Fun & Powerful Leadership with Melissa Hauser, North American Business Unit Manager at Minor Figures

36

Mindful Living & the Power of Journaling with Ewan Bain, Founder of Purpose Performance

37

Mindful Interviewing and Hiring with Angela Marturano, President of Orchid Holistic Search

38

Breaking Down Expo West with Hannah Lopez; Director of Marketplace Development, Food Service at the Plant Based Foods Association

39

Rooted Roundtable: A Foodservice Exploration with Industry Experts; Julie Swift, Hannah Lopez & Ben Wahl

40

Bringing the Goodness of Tahini to the Masses with Amy Zitelman, CEO & Co-Founder of Soom Foods

41

Leveraging Technology to Re-Imagine Sell Sheets & How Brands Share Their Story with Satellite Founder, Jordan Tetrick

42

Premium, Decadent Amazingness with Lex Evan; Founder, CEO & Chef at LEXINGTON BAKES

43

Talking CPG, Culture, Productivity & The Boss with Josh Belinsky, Co-Founder of Slate Milk

44

The Power of AI, and Staying Open with David Delcourt, Chief of Flavor at Seed Ranch Flavor Co. and Grown As* Foods

45

Thoughtful and Grounded Business with Jason Burke, Founder of The New Primal

46

Technology and AI in Restaurants with Quest Food Management Culinary Director, Jeff Fell

47

Talking Marketing, Culture & Trade Shows with Adam Brown, Founder and President of Sircle Media

48

Authenticity, Learnings & Knowing When to Let Go, with Zach Frantz

49

Helping Farmers & The Planet While Serving Up Next Level Specialty Foods with Daniela Jensen, Founder of Big Picture Foods

50

Talking Shop with Jake Kneller - Culture, Focus & NYC Living

51

The Power of Self Growth and Focus when Building a CPG Brand with Kristoffer Quiaoit from Good Journey Doughnuts

52

Matt and Kristi Chat Sales, LinkedIn & The Best Indulgent Treats

53

Talking Multi-Generational Teams with Erin-Kate Whitcomb; Author, Interpersonal Dynamics Expert & Sales Leader

54

From Shuttering Noops to becoming SVP of Growth at Siddhi Capital and all the Lessons Learned in between with 2x Founder, Gregory Struck

55

From Starting a Matcha Company Senior Year at UCLA, to Massive Growth in OmniChannel with Steve O'Dell, Founder & CEO of Tenzo

56

Foodservice as the Future of the C-Store Industry, with Emma & Chris from NACS

57

Rooted Roundtable - A Discussion on the Innovation Experience and New Foodservice Offerings at Expo East!

58

Mental Health & Wellness, 6 Hour Work Days, & Building Your LI Community with Mark Samuel, Founder of iWon Organics

59

Fast Casual Restaurant Trends with Danny Klein, Editorial Director at QSR & FSR Magazines

60

Creating Space for Big Picture Thinking, Company Culture, and much more with Adria Campbell, VP of Sales at MALK Organics

61

Rooted Roundtable with CJ Pilliod and Billy Bell from Dot Foods

62

Monday Morning Shower Thoughts, Cold Plunging, & Pickleball with Will Nitze, Founder of IQ Bar

63

Post NRA Tradeshow 2023 Review with Rosalyn Darling, Founder & Principal Consultant at Darling Culinary

64

A Convo on Convenience with Adam Franks from 7-Eleven

65

From President's Club to Extreme Burn Out: How to Rebuild Your Own Transformation with Tim Perreira, Men's Wellness Coach

66

How Posting Consistently & Authentically on LinkedIn Lead to 64k Followers, with Erica Ranking, Founder and Chief Everything Officer of BroDough

67

How Being Active on LinkedIn Can Benefit Your Brand, with David Schneiderman, Founder & CEO Two Bears Coffee

68

From Founding a CPG Company to Working For a Large Scale Corporate Organization, with Kyle Peters, Innovation & Strategy at Nestle

69

How to Have a Healthy & Thriving Broker Manufacturer Relationship with Foodservice Maven Julie Swift

70

All Things Hiring & Interviewing with Joe Pfaller, Managing Partner at Fairfield Partners Executive Search

71

Rooted Round Table: A Discussion on Campus Foodservice

72

Kyle Markt Head Chef at Farmer’s Fridge on the Importance of Doing Your Homework w/Cold Outreach, Biggest Pet Peeves and How to Be Persistent

73

The Seller Buyer Relationship with Stephan Manning, Director of Purchasing at True Food Kitchen

74

Rooted Round Table- The Key Differences Between Retail & Foodservice

75

Megan Feeman, Founder of NoBaked Cookie Dough on Building a Business Alongside Your Spouse, Pivoting From Scoop Shop to CPG, and Creative Selling Tactics

76

Taylor Crown, Former President of Acosta Foodservice on The Future of Our Industry, Digital Influence, and What to Look For When Hiring a Broker

77

How to Stand Out in Foodservice with Tyler Smith, President & Owner of Newhall Klein

78

Iram Blajchman, President of Mavericks Sales on Leadership, Building a Strong Company Culture, and Why Silence is Not a No in Sales

79

Selling Into the C&U Channel with Marty Dudek, Senior Associate Director of Dining at College of the Holy Cross

80

Rooted Roundtable -Foodservice Channels: Primary & Secondary

81

Behind the Scenes with C-Store Senior Category Manager Dora Ocampo

82

Emily Griffith, Founder & CEO of Lil Bucks on Being a Solo Female Founder, All Things Buckwheat, & Sales Cycles in Foodservice

83

Suzie Yorke, CEO & Co-Founder of The Better Chocolate on Launching 2 Brands After 50, The 4 P's and Being a Female Founder

84

The Major Differences Between Foodservice vs Retail with Ben Wahl VP of Sales at Matriark Foods

85

John Craven Founder & CEO of BevNet on Functional Beverage Trends, Rise of Non-Alc & the Art of Being Subtle

86

The Current State of Plant Based in Foodservice with Hannah Lopez at Plant Based Foods Association

87

Getting Into The Buyers Mind: Matthew Thompson, Chief Culinary Officer at Harvest Table Culinary Group

88

David Paul Miller, Chief Sales Officer at The New Primal on Work Life Balance, Gratitude Journaling, and Building an Intentional Morning Routine

89

Serial Spiritual Entrepreneur Chris Forte Cofounder of Why Bars

90

Talking CPG with Alex Bayer, founder of Genius Juice!

91

Talking CPG with the great and powerful Gordie Gronkowski!

92

Jimmy Feeman from NoBaked Cookie Dough

93

The great, powerful and insightful Sam McKenna from #samsales.

94

The great Parker Olson!!

95

The team geeks out on various sales topics including best video platform.

96

From buyer to seller with Gavin Konkel

97

Talking interview process with amazing recruiter, Sarah Tyer!!

98

What does a healthy company culture look like with Alicia Poole

99

Grocery buyer Wade Yenny discusses best practices and advice for sales folks

100

Open or closed LinkedIn connections? Should you select private or public when snooping around?

101

Subject lines and follow up cadence-Take 2!

102

The Rooted crew talking about acceptable attire and backgrounds for virtual calls.

103

Talking LinkedIn strategy w the Rooted crew!

104

Chatting Foodservice sales with Thaddeus Thorne!

105

How to handle yourself in Sales

106

How to keep buyers more accountable on samples...When is it OK to text

107

Acceptable to eat or drink on a call? Happy "day of the week"!

108

Can you follow up too quickly, what is "too slow" and how to best exchange contact info at a trade show

109

Talking the world of CPG and sales with the genuine, thoughtful and passionate Jordan Buckner

110

Talking sales organization, life and strategy with the great Keenan Yoseph!

111

When and how do you share pricing? Can apologizing be a weakness?

112

Is swearing allowed in our business world? Sharing personal info in new email outreaches!

113

Geeking out w the Rooted crew! Scheduled send, and looking down during a call.

114

Is it OK to respectfully call out a buyer and thoughts on calendar invites over an hour

115

"The World of Virtual... is happy hour forced or fun....scheduling meetings, to turn your camera on or off"

116

Emoji's, ! and "hey vs hi"

117

Tracking down contact info, and discussing personal emails and text outreach!

118

Matt, Chris and Brooke talk about "chicken or the egg" and how to humanize that opening email!

119

Caroline Davidson from SPINS and I talk about many things including best practices for an efficient work day!

120

Brian Zeit-Director of Sales at Kappus company.. Sales timing and cadence as well as how to add value and grow a relationship with customers!

121

Matt and Chris continue to talk about sales! :)

122

Emily Gillam from Bloome consulting-Talking all things CPG and start up world!

123

First chat with (future) recurring guest-Chris Damiata

124

Josh Belinsky from Slate Milk..Shark Tank alum!

125

Marty Dudek-Director of Foodservice at College of the Holy Cross