Selling on Giants: The eCommerce Marketplace Podcast

Send us Fan MailIn this episode of Selling on Giants, Will sits down with Dawn Chapman, founder and CEO of Lazy Daisy Café and Lazy Daisy Foods, to discuss how a beloved neighborhood café in Toronto evolved into a growing consumer packaged goods brand now carried in over 200 stores across Canada.Dawn shares the story behind Lazy Daisy’s homemade, farm-inspired food philosophy and how customer demand for their famous buttermilk biscuits sparked the transition from cafe to retail. The conversation explores the challenges of entering the CPG world, the steep learning curve of scaling production, and how the pandemic became an unexpected catalyst for expansion into frozen baked goods.They also dive into what it takes to maintain product quality while growing nationally, the realities of retail distribution, and why emotional connection and comfort food continue to resonate with consumers. From independent cafe owner to grocery shelves across Canada, Dawn offers an honest look at building a food brand rooted in community, authenticity, and persistence.Website: https://www.lazydaisyfoods.com/Instagram: https://www.instagram.com/lazydaisystoYouTube: https://www.youtube.com/channel/UCP3IbKe-XyPw5RKLncByETgTikTok: https://www.tiktok.com/@UCP3IbKe-XyPw5RKLncByETg Pinterest: https://www.tiktok.com/@lazydaisyscafe

Send us Fan MailThis week’s Selling on Giants breaks down how Amazon, Walmart, Shopify, Meta, and the broader retail ecosystem are moving toward a more structured, automated, and AI-mediated version of commerce.The theme this week is clear: platforms are not just helping customers buy. They are shaping what customers see, how products are explained, how ads are sequenced, and how brands are measured.In this episode, we cover:Amazon Business pushes seller certificationsAmazon is encouraging sellers to upload certifications to improve visibility with B2B buyers. For procurement-driven categories, certifications can become a real advantage by helping sellers appear in searches tied to diversity, compliance, quality, and institutional purchasing requirements.Lithium battery compliance tightensAmazon is expanding documentation, testing, inspection, and listing attribute requirements for lithium batteries and battery-powered products. Sellers in electronics, toys, fitness, beauty devices, and rechargeable household products should audit compliance before suppressions happen.Prime Video ads become sequentialAmazon is turning streaming into a more performance-oriented ad channel by allowing Prime Video ads to change based on what viewers have already seen. Creative strategy now needs to think in sequences, not isolated ads.Amazon launches “Join the Chat” AI shopping assistanceProduct pages are becoming source material for AI. Amazon’s AI can summarize listings and answer shopper questions, which means clear bullets, complete attributes, strong reviews, and consistent positioning matter more than ever.Google adds more links to AI OverviewsAI search is becoming competitive real estate. Ranking alone is no longer enough. Brands need content that is clear, structured, authoritative, and easy for AI systems to cite.AI investment is rising, but impact remains unevenCompanies are spending more on AI, but many are not seeing measurable ROI because tools are not the same as operational integration. The advantage still comes from execution, workflow design, and clean data.Apparel spending softensDiscretionary demand is becoming more selective. Apparel brands and sellers should watch inventory depth, hero Skews, conversion trends, and promotional pressure closely.Commerce moves into media and contentSports Illustrated’s shoppable content shows how product discovery is moving beyond marketplaces and into editorial, creator, lifestyle, and entertainment environments.Walmart expands its beauty strategyWalmart is investing in premium, trend-driven beauty experiences, showing that retailers are competing on discovery, trust, and category perception, not just price.Shopify, Meta, and AI agents reshape operations and shoppingShopify’s ChatGPT and Claude connectors show how ecommerce operations are becoming conversational, while Meta’s AI shopping assistants point to a future where Instagram becomes an even stronger discovery and recommendation layer.The bigger picture:Commerce is becoming more AI-mediated, more measurable, more structured, and more controlled by the platforms that own the customer interface.The edge is not in hacks. It is in execution, clean data, clear systems, and fast decisions.Subscribe to Selling on Giants for weekly insights that go beyond headlines and focus on what actually impacts your business.

Send us Fan MailAmazon has officially confirmed Prime Day for June 2026, and the timeline is tighter than most operators expect. This episode of Selling on Giants is a focused breakdown on how to prepare without overcommitting inventory, overspending on ads, or damaging margins.This is not about hype. This is about execution.Key dates you need to know:May 27th: Target for minimal shipment splits into FBA June 5th: Final window for optimized shipment placement Prime Day (June): Expected four-day event with major demand spikes on Day 1 and Day 4 If inventory is not moving now, you are already behind.Inventory strategy that protects your business: Plan for 2.5x your average daily sales velocity across the four-day window  Push to 3x only if your category supports demand spikes Avoid overcommitting inventory that leads to post-event liquidation Not all products benefit equally from Prime Day. Categories driven by urgency or necessity will not see the same lift as impulse or lifestyle purchases.Promotions that actually convert: Every brand should run something: Lightning Deals, Best Deals, or coupons Use coupons if you do not qualify for deals or need margin flexibility  Test $ off vs % off — higher perceived value often wins Prime Day is one of the few times where increased traffic can carry promotional performance.Advertising approach by experience level:For newer sellers: Start with automatic campaigns to build data  Layer into manual targeting campaigns Use Sponsored Products, then expand into Sponsored Brands and Sponsored Display For advanced operators: Build audiences 2–3 weeks ahead of Prime Day Use contextual, intent-based, and demographic targeting Focus on converting existing audiences, not starting from zero Where brands waste money (and how to avoid it): Over-investing in short bursts of full-funnel advertising  Expecting immediate returns from mid and upper funnel campaigns  Cutting spend immediately after the event and losing momentum Prime Day rewards preparation and consistency, not last-minute spend spikes.Real operator insight: Overstocking without demand leads to liquidation and margin loss  Not all categories benefit equally from the event  Advertising needs to align with long-term strategy, not short-term bursts The bigger picture:Prime Day is not a make-or-break event. It is a controlled opportunity to accelerate performance if executed correctly. Be ready, not reckless  Anchor decisions to real data  Protect margins while capturing demand  Focus on execution over volume The edge is not in doing more. It is in doing the right things at the right time.If you are selling on Amazon and preparing for Prime Day, this episode gives you a clear, operator-level framework to execute with confidence.Follow Selling on Giants for weekly insights on what actually impacts your business.Subscribe to Selling on Giants for weekly insights that go beyond headlines and focus on what actually impacts your business.

Send us Fan MailIn this episode of Selling on Giants, we sit down with Marina Mushlovina and Nila Cook, founders of Neo Naturelle, to unpack how they turned a personal skincare need into an award-winning brand.Neo Naturelle focuses on women experiencing hormonal changes like perimenopause and menopause—an often overlooked market. Built on their backgrounds in chemistry and food science, the founders created products rooted in real needs, validated through direct customer feedback.The conversation dives into:- Building a brand from scratch — starting online, then pivoting into retail post-COVID- Finding and owning a niche — serving women 40+ with hormone-focused skincare- Changing the narrative around aging — positioning it as something to embrace, not fight- Retail expansion lessons — from consignment strategies to navigating large retailer risks- Bootstrapping growth — using customer interaction and grassroots efforts to refine products and messaging- What actually drives retail success — strong margins, storytelling, and ongoing in-store supportThey also open up about the realities of entrepreneurship—self-doubt, financial risk, and the importance of resilience—while sharing how awards and customer testimonials helped validate their journey.If you're building a brand or considering retail expansion, this episode is packed with practical insights on how to grow sustainably while staying true to your mission.Learn More: https://neonaturelle.com/Instagram: https://www.instagram.com/neonaturelle/Facebook: https://www.facebook.com/neonaturellecosmetics/LinkedIn: https://www.linkedin.com/company/neonaturelle/

Send us Fan MailIn this week’s Selling on Giants News & Updates, we break down what is actually happening across Amazon, Walmart, and the broader eCommerce landscape and what it means for brands, operators, and even consumers.Here’s what we’re covering:Amazon Compliance Is Getting Stricter Restricted product violations are rising across categories, and enforcement is becoming more automated. Listings are getting flagged unexpectedly, appeals are being denied quickly, and even legacy products are triggering account health issues. Takeaway: Compliance is no longer reactive. It needs to be treated as a core part of operations.Prime Day Is Moving Earlier Amazon continues to push deadlines forward. Deals, pricing, and inventory decisions now need to be locked in weeks ahead of the event. Takeaway: Prime Day is no longer a last-minute push. It is a planned campaign that requires early commitment.Amazon Expands Beyond Its Marketplace Multi-Channel Fulfillment is now expanding globally, allowing brands to use Amazon as their fulfillment layer across channels. Takeaway: Operations become simpler, but dependency on Amazon increases.Walmart Is Building a Controlled Ecosystem Walmart is integrating stores, fulfillment, AI, and eCommerce into a single system designed for speed and efficiency. Takeaway: Inventory placement, delivery speed, and execution now determine performance.Retail Media Is Moving Up the Funnel Walmart Connect is simplifying connected TV ads, and Amazon is expanding DSP placements like Kindle lockscreen ads. Takeaway: Brands are now competing before the customer even starts searching.Search Is Shifting from Rankings to AI Answers With GenAI, visibility is no longer just about ranking. It is about being cited and referenced in AI-generated responses. Takeaway: Content needs to be structured for clarity, authority, and trust, not just keywords.Operational Risks Are Increasing USPS is tightening enforcement on underpaid postage, leading to shipment delays and rejections. Takeaway: Small operational errors now have larger consequences.Platform Economics Are Changing BigCommerce is introducing new fees tied to payment providers, pushing brands toward native systems. Takeaway: Platform decisions now directly impact margins.AI Is Automating Advertising Execution Meta is expanding AI tools that simplify campaign setup and optimization. Takeaway: Execution becomes easier, but strategy and creative become the differentiators.The Bigger PictureAutomation is increasing.Control is tightening.The systems are getting better, but they are less forgiving.Brands that focus on clean data, clear strategy, and strong execution will adapt faster and capture more value.If you are running an eCommerce brand or managing marketplace growth, this is one of those moments where understanding how the system works matters more than ever.Subscribe to Selling on Giants for weekly insights that go beyond headlines and focus on what actually impacts your business.

Send us Fan MailThis week’s Selling on Giants breaks down a major shift happening across Amazon, Walmart, and the broader marketplace landscape. The headlines may look unrelated, but they all point in the same direction.Platforms are moving beyond transactions and into infrastructure, while operators face increasing pressure across fulfillment, compliance, and discovery.Top stories this week:Amazon expands Multi Channel Fulfillment for Shopify globallyAmazon extends its MCF Shopify integration into Europe, Japan, and Canada, positioning itself as the fulfillment layer for direct-to-consumer brands. Efficiency increases, but so does dependency.eigh to Z claims continue to create frictionEven with Buy Shipping and proper documentation, sellers report inconsistent outcomes. The process is clear, but enforcement remains unpredictable, shifting risk toward the seller.VAT complexity increases for EU expansionGlobal growth introduces operational overhead, including registration, reporting, and tax compliance across multiple countries. Expansion is no longer plug and play.Operational pressure is building:Supply chain diversification becomes more complexNew restrictions in China slow down efforts to shift manufacturing, increasing friction in sourcing and planning.Distribution expectations continue to riseSpeed, reliability, and automation are now baseline requirements, not differentiators. Fulfillment performance directly impacts conversion.Amazon tightens advertiser payment structuresLess flexibility in billing ties ad spend more closely to cash flow, requiring tighter control and faster optimization.Discovery and behavior shifts:AI-driven shopping adoption increasesMillennials and Gen Z are using AI tools to guide purchasing decisions, shifting discovery from search to assisted selection.AI traffic grows, but remains inconsistentTraffic from AI sources is increasing, but conversion and intent vary widely, making it an additive rather than foundational channel.Conversational and voice-based advertising emergesNew formats like Alexa-based ads signal a move beyond screens into interactive discovery environments.Retail and marketplace evolution:Walmart pilots store-based fulfillmentPhysical stores become logistics nodes, improving delivery speed and raising expectations across ecommerce.Sam’s Club connects in-store experience with dataOffline interactions become measurable, giving retailers more control over customer insights and performance tracking.Marketplace expansion acceleratesBrands continue to diversify across platforms to reduce dependency, increasing operational complexity but improving stability.The bigger picture:Platforms are expanding into infrastructureCosts and complexity are increasingDiscovery is becoming fragmented and AI-drivenRisk is shifting toward the operatorExecution is becoming the primary differentiatorThe edge is not in hacks. It is in execution. Clean data. Clear systems. Fast decisions.If you are operating on Amazon, Walmart, or scaling across marketplaces, this episode provides a clear operator-level perspective on what is changing and how to respond.Subscribe to Selling on Giants for weekly insights that go beyond headlines and focus on what actually impacts your business.

Send us Fan MailIn this episode of Selling on Giants, Will sits down with Milton and Gisela, founders of Not Bad Snacks, to explore what happens when a digital-first brand takes its first steps into retail.Not Bad Snacks is a Vancouver-based better-for-you snack brand built around the idea that healthy snacks shouldn’t be boring. Known for their clean ingredients and bold flavors, the brand has been growing through direct-to-consumer channels, local events, and a strong community presence.Learn more: https://notbadsnacks.caFollow them: https://instagram.com/notbadsnacksThis conversation breaks down that transition from online to retail, and what founders often underestimate along the way.You’ll learn:- How real customer demand (not just strategy) pushed the brand toward retail- Why local events became a key proving ground for product-market fit- What actually needs to change before approaching retail buyers (pricing, packaging, case packs, shelf presence)- How retail buyers evaluate products—velocity, margins, and category fit- Early signals that indicate retail success, including reorders and in-store feedback- Why retail is still a relationship-driven business—and how that impacts growthMilton and Gisela also share honest insights into the learning curve of entering the CPG space for the first time, from operational challenges to pitching buyers and navigating new stakeholders beyond DTC.If you’re building an eCommerce brand and considering retail expansion, this episode offers practical, real-world perspective on what it actually takes to make that leap—and what to pressure test before you do.Follow Selling on Giants for more conversations with founders and operators scaling across Amazon, Walmart, and retail.Follow BellaVix:LinkedIn: https://www.linkedin.com/company/bellavix/ Website: https://www.bellavix.com/

Send us Fan MailThis week’s Selling on Giants breaks down a clear shift happening across Amazon, Walmart, and the broader marketplace landscape. It is not one major update. It is a series of smaller changes that all point in the same direction.More platform control. More operational pressure. Less room for error.If you are responsible for performance, this is the environment you are operating in.Top stories this week:Amazon launches “Unmet Demand” insights A new feature inside Product Opportunity Explorer highlights high search, low conversion opportunities. Strong in theory, but still too broad for direct execution. Useful for validation, not decision-making. eigh-to-Z claims remain inconsistent despite clear process Sellers follow the rules, provide documentation, and still absorb losses. The issue is no longer understanding the process. It is trusting the outcome. Amazon doubles down on AI infrastructure AI is not a feature. It is becoming the system that drives search, ads, and visibility across the platform. Google search shifts toward AI-generated answers Ranking matters less. Selection matters more. Fewer links, more synthesized results, and tighter competition for visibility. Operational pressure building across the board:Supply chain complexity impacts scalability Categories like fragrance highlight how sourcing, compliance, and production variability affect margins and inventory. Packaging costs becoming volatile Material costs, sustainability requirements, and supply disruptions turn packaging into a variable cost center. Variation enforcement tightens on Amazon Review consolidation strategies are being phased out. Each Skew must now build its own credibility, increasing launch cost and time. Retail and demand signals:Walmart leans into cultural product drops Limited-time collaborations show a shift toward event-driven commerce and demand creation. Easter spending hits record levels Demand remains strong, but consumers are more price-sensitive and value-driven. Discovery and advertising shifts:Conversational ads expand with Alexa+ Voice-based interaction introduces new discovery surfaces beyond search and scrolling. Community and AI reshape visibility Reddit, AI-generated results, and conversational interfaces influence perception before customers reach listings. Macro trends shaping the market:Potential tariffs on digital goods WTO developments introduce uncertainty around costs tied to software, tools, and services. Shift toward profitability and efficiency Growth-at-all-costs is fading. Operators are focusing on margin, retention, and disciplined execution. The bigger picture: Platforms are taking more control  Costs are increasing across the board  Discovery is becoming fragmented  Consumers are more selective  Operations are more complex The edge is not in hacks. It is in execution. Clean data. Clear systems. Fast decisions.If you are operating on Amazon, Walmart, or scaling across marketplaces, this episode gives you a clear operator-level breakdown of what matters right now and how to respond.Subscribe to Selling on Giants for weekly insights that go beyond headlines and focus on what actually impacts your business.

Send us Fan MailThis week’s Selling on Giants goes deep on one of the most important updates sellers have seen this year, Amazon’s so-called “temporary” three point five percent fulfillment surcharge and what it actually means for your business.This is not just another fee update. This is a continuation of a pattern.If you are operating on Amazon, this episode breaks down what is really happening behind the scenes and how to respond like an operator, not a spectator.Main focus this week:Amazon introduces a 3.5% fulfillment surcharge Positioned as temporary, but sellers know how this plays out. Costs increase, margins compress, and the burden shifts downstream. Margin pressure compounds across the board Rising ad costs, tighter competition, and pricing sensitivity are already limiting flexibility. This adds another layer of pressure. Seller control vs platform control Amazon continues to centralize decision-making across fulfillment, data, and expansion tools, while sellers absorb more variability. What serious operators should be doing now:Reduce fulfillment costs at the unit level Packaging optimization, dimensional adjustments, and SIPP qualification all directly impact fee exposure. Reevaluate fulfillment strategy Fulfilled by Merchant becomes more relevant for specific SKUs where FBA economics no longer make sense. Control participation in promotions Prime Day and other events require discipline. More volume does not always equal more profit. Test pricing, don’t guess Incremental price adjustments paired with conversion monitoring become critical in a constrained environment. Diversify beyond Amazon Walmart continues to expand reach, TikTok offers lower acquisition costs, and DTC provides control. Dependency is now a risk. Additional shifts shaping the market:Amazon tightens ecosystem control From fulfillment standardization to guided expansion tools and closed data environments, control continues to consolidate. Discovery moves beyond search Reddit, AI-driven answers, and community-driven content are influencing visibility before customers reach product pages. AI moves from reporting to decision-making Systems are starting to execute on pricing, inventory, and campaign decisions, shifting the role of the operator. Product data becomes infrastructure PIM systems and structured listings are now required to scale across Amazon, Walmart, and emerging channels. AI-driven advertising emerges Early signals show product feeds and shopping placements entering AI environments, creating new acquisition channels. Regulatory complexity increases State-level regulations introduce more fragmentation, adding operational overhead and compliance challenges. The bigger picture: Costs are rising  Control is consolidating  Discovery is shifting  Complexity is increasing The edge is not in hacks. It is in execution. Clean data. Clear systems. Fast decisions.If you are an eCommerce brand selling on Amazon, Walmart, or scaling across channels, this episode gives you a clear, operator-level breakdown of what matters right now and how to respond with confidence.Follow Selling on Giants for weekly insights that go beyond headlines and focus on what actually impacts your business.Subscribe to Selling on Giants for weekly operator-level insights built for serious marketplace brands navigati

Send us Fan MailThis week’s Selling on Giants breaks down the real shifts happening across Amazon, Walmart, retail media, and AI-driven commerce. This is not a surface-level recap. This is an operator’s view of what actually changes when you are responsible for the P and L.The pressure is building across multiple fronts at the same time, and the brands that adapt fastest will hold their position.Top stories this week:Amazon linked account enforcement tightens Amazon is now treating seller accounts as a single entity. One violation can take down multiple accounts, and recovery depends on resolving the root account first. This is a structural risk, not an isolated issue. DD+7 reserve policy creates cash flow pressure Sellers are now waiting longer to access funds, creating real constraints on inventory, ad spend, and daily operations. This is not just a policy change, it is a financial shift. Retention marketing faces new regulation Pennsylvania’s proposed bill introduces stricter rules around email and SMS marketing. More consent, less flexibility, and reduced ability to re-engage customers. Ulta expands store fulfillment capabilities Speed is becoming the baseline. Inventory positioning now directly impacts visibility and conversion, not just delivery time. Platform and discovery shifts:AI reshapes product discovery (Sephora + Gen AI search) Discovery is moving from keyword search to guided interaction and AI-generated answers. Visibility now depends on structured, clear, and complete product data. Meta and TikTok push AI and creator-led commerce Discovery is shifting from intent-based search to algorithm-driven exposure. Creators and AI are becoming primary drivers of product visibility. Walmart expands into connected TV commerce Product discovery is moving into content environments, reducing reliance on traditional ecommerce entry points. Operational and marketplace signals:Etsy reinforces listing quality as a ranking factor Complete, accurate, and structured listings are now required for visibility. Keywords alone are no longer enough. NRF highlights growing regulatory pressure Labor, supply chain, data, and compliance are all tightening at the same time, increasing operational complexity. Brands experiment with alternative acquisition channels Rising costs are pushing brands to test lower-cost tactics like offline marketing to maintain efficiency. The bigger picture: Compliance is tightening  Cash flow is getting tighter  Discovery is shifting toward AI and content  Platforms are consolidating control  Customer acquisition is getting more expensive The edge is not in hacks. It is in execution. Clean data. Clear systems. Fast decisions.If you are an eCommerce brand operating on Amazon, Walmart, or beyond, this episode gives you a clear operator lens on what matters right now and how to respond with confidence.Follow the show for weekly breakdowns of what is actually changing in eCommerce, and how serious operators are adapting in real time.Subscribe to Selling on Giants for weekly operator-level insights built for serious marketplace brands navigating complexity with discipline.

Send us Fan MailThis week’s Selling on Giants breaks down the biggest shifts impacting Amazon, Walmart, and the broader eCommerce landscape, with a focus on compliance risk, customer behavior, and tightening margins.These are not surface-level updates. This is how operators are responding in real time.Top stories this week:“Made in USA” enforcement is tightening A new executive order increases scrutiny on product claims. If your listings are not fully compliant, you are exposed to suppression, penalties, and account risk. Amazon buyer abuse and feedback threats Customers are leveraging negative feedback to push refunds and concessions. Learn how to protect your rating without sacrificing margin. NRF forecasts 4.4% retail growth Demand is steady, but competition is tightening. Growth comes from execution, not market lift. Walmart UPC and GTIN exemption friction More visibility into denials, but the process remains inconsistent. Listing velocity now depends on structured, precise submissions. Additional insights covered:Shipping pressure from USPS losses Rising costs and service variability are forcing brands to rethink carrier strategy. Amazon returns and recovery data expansion New visibility into return reasons and costs creates opportunities to improve contribution margin. Target’s $915M retail media growth Paid visibility is becoming a baseline requirement across retail platforms. Sam’s Club and the participation era Membership, retention, and customer ownership are becoming central to growth. Shift away from third-party tools Amazon continues to pull sellers into its native ecosystem, changing how brands operate. The bigger picture: Compliance is tightening  Customer behavior is more aggressive  Growth is steady, not explosive  Margins are under pressure  Platforms are taking more control The edge is not in hacks. It is in execution. Clean data. Clear systems. Fast decisions.If you are an eCommerce brand operating on Amazon, Walmart, or beyond, this episode gives you a clear operator lens on what matters right now and how to respond.Like, follow, and subscribe to stay ahead of what is actually changing in eCommerce.Subscribe to Selling on Giants for weekly operator-level insights built for serious marketplace brands navigating complexity with discipline.

Send us Fan MailConsumers everywhere are noticing something strange.Your favorite snack looks the same. The price looks the same. But somehow… the product inside feels smaller.Welcome to the era of shrinkflation.In this episode of Selling on Giants, we break down why products across grocery stores and marketplaces are quietly getting smaller — and why inflation is only part of the story.The bigger shift is happening behind the scenes.Modern retail economics — especially the rise of Amazon, eCommerce logistics, and marketplace fulfillment costs — are creating powerful incentives for brands to design smaller, lighter, and more efficient products.What looks like shrinkflation on the shelf may actually be margin engineering driven by logistics, packaging optimization, and marketplace economics.This episode connects the dots between consumer trends, global retail strategy, and the operational realities brands face when selling across Amazon, Walmart, Target, and other modern commerce platforms.Along the way, we look at some real-world examples making headlines right now — from shrinking chocolate bars to evolving product packaging strategies.Because once you understand the economics behind it, shrinkflation stops looking like a mystery… and starts looking like a system.In this episode we cover:• The rise of shrinkflation and why brands reduce product size instead of raising prices • Why consumers notice price increases more than quantity changes • The Reese’s example and how iconic products make shrinkflation visible • Cadbury and the global chocolate shrink trend happening across Europe • How Amazon fulfillment fees and shipping costs influence product design • Why smaller packaging improves logistics efficiency in eCommerce • The growing policy debate around shrinkflation transparencyKey takeawayProducts are getting smaller not only because of inflation, but because modern retail and marketplace economics reward smaller, more efficient product designs.As eCommerce continues to reshape global retail, packaging, product sizing, and fulfillment efficiency will play an increasingly important role in how brands manage margins.Shrinkflation may not be a temporary trend.It may be the future of retail product design.If you enjoy the show• Leave a review • Share the episode with another brand operator • Subscribe for weekly insights on Amazon, Walmart, Target, and the evolving marketplace economyYour support helps more operators understand how modern retail really works.Selling on GiantsReal insights on Amazon, marketplaces, and the changing economics of modern retail.Subscribe to Selling on Giants for weekly operator-level insights built for serious marketplace brands navigating complexity with discipline.

Send us Fan MailThis week on Selling on Giants, Mr. Will breaks down several major shifts shaping eCommerce, Amazon selling, and retail strategy. From AI entering Seller Central to retail media becoming a billion-dollar business, the rules of marketplace growth are evolving fast.The common thread across this episode is simple. Platforms are becoming smarter, more automated, and more data-driven.Key topics in this episode include:Amazon Adds AI to Seller Central Analytics Amazon is embedding generative AI directly into Seller Central to help sellers analyze sales trends, advertising performance, and inventory movement via natural-language questions. For smaller brands, this could function like having a built-in analyst. For experienced operators it speeds up pattern detection across complex data sets.Agentic Commerce and the Rise of AI Shopping Agents New research from McKinsey highlights the next phase of online commerce. AI systems will not only recommend products but may soon execute purchases on behalf of consumers. That means product discovery could shift from human browsing to machine-driven decision making.Target’s Advertising Business Keeps Growing Target generated $915 million in advertising revenue in 2025 through its Roundel media network even while retail sales remained soft. This reinforces a massive industry shift where retailers are evolving into media companies and brands increasingly pay for visibility inside retail ecosystems.Amazon Expands Product Opportunity Explorer A new “Saved Opportunities” feature allows sellers to track niches and product ideas directly inside Seller Central. This signals Amazon’s continued push to keep product research and demand validation inside its own platform rather than relying on third-party tools.Tariffs, Supply Chains, and Retail Cost Pressure Costco is proactively adjusting sourcing strategies as tariffs begin influencing global supply chains again. Brands should expect renewed pressure on margins as retailers negotiate pricing with suppliers.Returns Continue to Drain Retail Profitability Retailers processed roughly $706 billion in product returns in 2025. Operational gaps and omnichannel returns like buy online return in store are becoming major margin challenges across retail.Celebrity Backed Brands Continue to Reshape CPG Kim Kardashian has joined energy drink startup Update as a co founder as the brand launches into Walmart with a paraxanthine based formula targeting wellness focused consumers.The Bigger ThemeThe future of commerce is becoming increasingly automated and data driven.Retailers are building media businesses.Platforms are embedding AI into operations.And shopping behavior itself may soon be influenced by autonomous AI agents.For brands and marketplace operators, the companies that adapt fastest to these structural changes will have the strongest advantage.If you sell on Amazon, operate across marketplaces, or care about the future of retail, this episode provides the operator-level perspective behind the headlines.Subscribe to Selling on Giants for weekly operator-level insights built for serious marketplace brands navigating complexity with discipline.

Send us Fan MailAmazon Tightens Capital. Ads Demand Discipline. AI Compresses Competition.This week’s Selling on Giants episode breaks down the structural tightening happening across Amazon, retail media, AI search, and global retail infrastructure. None of these shifts are cosmetic. Each one affects capital flow, attribution control, data visibility, and long-term margin durability.Here’s what serious operators need to understand right now:Amazon DD+7: A Working Capital Shift, Not a Fee Increase• Funds now release seven days after confirmed delivery • The reserve clock starts at delivery confirmation, not shipment • No manual overrides if Disburse on Demand is not enabled • Cash conversion cycles quietly extendThis is not emotional. It is arithmetic. If you front inventory, freight, ads, and payroll, payout timing matters. Extended float increases working capital needs and magnifies debt cost exposure. Strong brands model this. Weak capital structure gets exposed.Sponsored Products: Is Your Account Maintained or Just Running?• Do you know your break-even ACOS? • Are bids tied to Revenue Per Click math? • Are budgets open on winners and capped on waste? • Can your team diagnose which lever moved when ACOS shifts?Most accounts do not fail because Amazon is “rigged.” They fail because margin math, search term hygiene, and structural clarity are missing. Discipline, not emotion, separates scalable ad accounts from expensive ones.Meta Targets Retail Media Budgets• Closed-loop measurement improvements • Retail data integrations • Direct competition for Amazon and Walmart ad dollarsThis is budget warfare, not branding. Attribution is becoming the battleground. Platforms that prove incremental sales impact win allocation. Habit-based budget placement is losing power.AI Shopping Behavior Is Changing Product Discovery• Consumers use AI tools upstream to compare products • Listings are being summarized before shoppers land on Amazon • Clarity and differentiation matter more than keyword stuffingAI compresses competition. If your PDP cannot be summarized clearly in one paragraph, positioning is weak. Structured, benefit-driven content wins.Google’s Universal Commerce Protocol• Standardized product data requirements • Structured, machine-readable commerce feeds • Data integrity over keyword tricksSEO is shifting from content optimization to data architecture discipline. Messy feeds and incomplete attributes quietly erode visibility over time.McKinsey Grocery Report: Growth Paradox in MENA• Consumer confidence rising • Premium willingness increasing • Formal grocery growth laggingThe issue is not demand. It is execution and format relevance. Retail expansion alone does not guarantee velocity. Brands must align assortment, positioning, and innovation to how shoppers actually buy.The Big PatternCapital discipline is tightening. Ad discipline is tightening. Data standards are tightening. Execution tolerance is shrinking.This is not a panic cycle. It is a precision cycle.Strong operators model cash, margin, attribution, and velocity. Undisciplined brands feel friction first.Subscribe to Selling on Giants for weekly operator-level insights built for serious marketplace brands navigating complexity with discipline.

Send us Fan MailThe Supreme Court just struck down the administration’s sweeping Liberation Day tariffs — and the impact on Amazon sellers is bigger than the headline suggests.In this February 2026 edition of Selling on Giants, Mr. Will breaks down what the ruling actually means for importers, marketplace operators, and brand owners navigating volatile cost structures.This is not political commentary. It is operational analysis.Here’s what you’ll learn:What ChangedThe Supreme Court ruled 6–3 that tariffs issued under IEEPA were unlawfulThe 10% baseline tariff and country-specific tariffs up to 50% lose their legal foundationOver $100 billion collected now sits in legal limboWhat Has NOT ChangedSection 301 (China tariffs) remain intactSection 232 (national security tariffs) remain intactA new 10% tariff was quickly introduced under Section 122Trade policy volatility is still very much aliveWhy This Matters for Amazon SellersTariffs directly affect landed cost, and landed cost determines:Contribution marginBreak-even ACOSAllowable TACoSAdvertising aggressionInventory planningEven a 10% shift in cost can reduce contribution margin by 20% or more.That changes everything.Refund Opportunities — And ComplicationsIf you paid IEEPA-based tariffs:You may have exposure to potential refundsThere is no clear federal refund framework yetTrade attorneys expect administrative claims and possible litigationTimeline uncertainty remainsStrategic question: If capital is returned months from now, do you reinvest, hedge, or stabilize?Second-Order EffectsIf tariffs normalize toward pre-tariff levels:Gross margins improveAd auctions heat upPromotional intensity increasesPrice competition acceleratesCost relief often leads to competitive aggression.Sourcing RealityMany brands diversified manufacturing during tariff pressure:VietnamIndiaMexicoDomestic optionsThose shifts required new tooling, freight lanes, and working capital cycles. Even if tariffs decline, most brands will not fully reverse course.Trade policy is now a structural operating variable.Reverse Logistics & Margin DisciplineReturns are a growing margin leak across eCommerce.AI is now being used to:Predict high-return ordersAutomate SKU-level disposition decisionsImprove recovery ratesReduce idle inventory velocityWhen tariffs compress margin on the front end and returns erode margin on the back end, disciplined operators win.Strategic TakeawaysSeparate cost assumptions from strategyAudit IEEPA exposure cleanlyStress test break-even ACOS quarterlyMaintain supplier optionalityAssume volatility as the baselineThe headline says tariffs were struck down.The operator takeaway: uncertainty remains.If you sell on Amazon, Walmart, or Target, trade policy is no longer background noise. It is a core P&L driver.Subscribe to Selling on Giants for weekly operator-level insights built for serious marketplace brands navigating complexity with discipline.

Send us Fan MailAmazon is not slowing down. It is tightening standards while simultaneously building the next generation of retail infrastructure.In this February seventeenth, twenty twenty six edition of Selling on Giants, we break down what is actually changing across Amazon, retail media, AI commerce, and consumer behavior and what serious operators should be watching.This week’s episode connects the dots between fulfillment enforcement, AI driven discovery, capital investment cycles, and shifting shopper frequency. The common thread is professionalization. The margin for operational sloppiness is shrinking while the surface area for monetization expands.Here is what we cover:Amazon’s New Business Hour Delivery Rate Metric • What BHDR measures and why it is now visible inside Account Health • Why “informational” metrics rarely stay informational • How Amazon is signaling higher B2B fulfillment expectationsOTDR Enforcement Gets Surgical on February Twenty Eighth • How listing level deactivations replace full catalog shutdowns • The growing importance of Shipping Settings Automation and Buy Shipping • Why Amazon’s fulfillment stack is becoming defensive infrastructureAmazon’s Two Hundred Billion Dollar Capex Bet • Why short term margin pressure signals long term control • How AI infrastructure investment will reshape search, ads, and fulfillment • What sellers should monitor instead of stock price headlinesRetail Media Invades the Physical Aisle • Digital end caps at CVS and Kroger • Why in store merchandising is becoming programmable media inventory • What this means for trade spend and performance measurementAmazon Set to Surpass Walmart in Annual Revenue • Why the real story is revenue mix, not headline comparison • The structural advantage of AWS and advertising • Ecosystem versus ecosystem competitionShopify, Google, Bing, and the AI Commerce Layer • Who controls checkout in an AI agent world • Why structured product data is no longer optional • The fragmentation of discovery and consolidation of transaction railsConsumer Shopping Frequency Is Normalizing • Why daily online shopping is pulling back • How this impacts forecasting, retention, and average order value • The shift from growth tailwinds to operational precisionTariffs and Advertising Pressure • How macro trade policy affects digital ad budgets • Why margin modeling must include sourcing, pricing, and mediaThe big takeaway: Amazon is raising performance expectations while investing heavily in AI and infrastructure. Retailers are monetizing every high traffic surface. AI is embedding itself into discovery and checkout. And consumer behavior is stabilizing.The brands that win in this environment will not be the loudest. They will be the most disciplined.If you are running Amazon, Walmart, or Shopify at scale, this episode is your operator briefing for the week.Follow us on Selling on Giants on LinkedIn for weekly insights.

Send us Fan MailThis week’s episode of Selling on Giants feels less like a collection of updates and more like a directional shift. Across Amazon, ecommerce, and brand marketing, the signal is getting louder and clearer. Platforms are done absorbing operational sloppiness, and the cost of getting the basics wrong is showing up faster and with fewer warnings.We start with Amazon’s updated enforcement around frequently returned items. If a vendor does not have a valid U.S. return address on file, Amazon will now dispose of high return inventory and bill the vendor for both the product and the disposal. This is not a new program and not a policy expansion. It is Amazon removing ambiguity and converting operational gaps directly into financial consequences.That same zero tolerance posture is showing up on the seller side as well. Sellers are receiving shipping address mismatch warnings even when Account Health looks clean and nothing operationally changed. Automated detection is firing before human review, and once the clock starts, sellers are forced into reactive support loops with little clarity. Clean configurations, minimal ship-from locations, and alignment between templates and reality are now as important as performance metrics.From there, we zoom out to brand marketing and culture. Super Bowl sixty once again proved that attention can be bought, but meaning cannot. The ads that worked trusted the audience, stayed culturally aware, and kept the brand front and center. The ones that failed relied on celebrity, spectacle, or jokes without payoff. The lesson is not about Super Bowl budgets. It is about signal efficiency. If your message is unclear at the biggest attention moment of the year, it will fail everywhere else too.That clarity gap is also showing up in consumer behavior. Valentine’s Day spending is rising, but consumers are adapting quietly to higher prices. Smaller bundles, fewer add-ons, and delayed purchases are becoming the norm. Seasonal demand no longer hides pricing misalignment. When value is unclear, churn does not show up loudly. It simply never comes back.We also break down Amazon’s Q4 growth, which reflects demand concentration rather than a broad retail rebound. Consumers are choosing where to buy, not necessarily buying more. Convenience and delivery reliability continue to win, making Amazon less optional during uncertain periods.Outside marketplaces, traffic is becoming more volatile. Google Discover updates reshuffled visibility quickly and without explanation, reinforcing that recommendation-based traffic is upside, not foundation. At the same time, Amazon’s physical retail experiments are better understood as ecosystem support moves, not retail disruption.We close with two bigger themes. Fulfillment is no longer a cost center. It is risk management. And in B2B, technology is not the blocker. Leadership and culture are.Across every story this week, the takeaway is the same. Gray areas are disappearing. Automation is moving faster than communication. Clean execution now matters as much as performance.If you operate inside these platforms, this episode helps you understand what is changing and how to stay ahead as the rules harden.Follow us on Selling on Giants on LinkedIn for weekly insights.

Send us Fan MailMarketplaces are sending a clear message this week. Risk, compliance, and execution now sit squarely with sellers, not the platforms. From Amazon brand protection and account health to Walmart returns, catalog limits, and AI-driven discovery, this episode breaks down how responsibility is moving downstream and why disciplined operators are pulling ahead.In this episode, we cover:Amazon brand protection remains reactive Amazon reaffirmed how sellers must report unauthorized brand name changes. The workflow exists, but recovery is still slow, disruptive, and operationally expensive. Once a hijack happens, sellers are already behind. Clean Brand Registry status, documented ASIN ownership, and escalation readiness are no longer optional.Account Health is now Amazon’s primary suspension prevention system Amazon is positioning Account Health as a daily operational discipline, not a reactive alert center. Missed deadlines and incomplete documentation now carry real downside. Suspensions are increasingly execution failures, not policy surprises.Why macro signals still matter for eCommerce operators With Kevin Warsh nominated as the next Fed chair, rate expectations are shifting again. Softer short-term rates may support demand, but financing costs and capital discipline still matter. Operators need plans that work across uneven demand and funding environments.Walmart tightens control on returns and catalog growth Return exemptions are discretionary, not guaranteed. Item and selling limits are actively enforced. Walmart is rewarding clean execution and proven performance, not SKU volume. Growth is earned, not assumed.Leadership changes signal platform direction Walmart’s CEO transition points to continuity and scale with rising expectations. Target’s leadership reset suggests slower, more selective marketplace expansion. Sellers should align strategy to where each retailer is heading, not wait for policy relief.Seasonal and emotional demand is still alive Valentine’s Day spending is hitting record highs, reinforcing that demand has concentrated, not disappeared. Consumers still spend when the moment matters. Readiness, clarity, and fulfillment speed win in compressed timelines.Retail therapy is reshaping conversion Discretionary spending is flowing toward categories that deliver emotional payoff and immediate improvement. Listings that lead with outcomes convert better than those overloaded with specifications, especially in ad-driven traffic.AI is compressing the funnel, not flattening marketplaces Meta is betting on agentic shopping while Amazon and Walmart tighten control over how AI operates inside their ecosystems. AI rewards clarity, structured data, and clean execution. Vague positioning gets filtered out faster than ever.Unified commerce is becoming table stakes Retailers are moving from omnichannel talk to unified operating systems. Centralized inventory, fulfillment, and data are now required to meet rising platform expectations without creating internal chaos.The through line Platforms are no longer promising protection. They are demanding discipline. AI is not removing friction. It is relocating it. Demand still exists, but it rewards operators who execute cleanly, move early, and stay aligned with platform incentives.Follow us on Selling on Giants on LinkedIn for weekly insights.

Send us Fan MailAd fraud has the potential to drastically change online business, if we keep underestimating it.In this episode of Selling on Giants, we sit down with Rich Kahn, Founder and CEO of Anura.io, to break down what ad fraud really looks like today and why it’s no longer a question of if you have fraud, but how much.Rich has spent more than three decades in digital advertising. He didn’t set out to build a fraud prevention company — he built one after his own marketing platform was hit and he realized there was no credible solution on the market. So he built it himself.This conversation goes beyond theory and headlines. We unpack how ad fraud actually works in the real world, how it hides inside legitimate-looking performance data, and why many brands don’t notice it until ROAS drifts, lead quality drops, and chargebacks show up months later.What we cover in this episode:• What ad fraud really is — and how it operates today • The three main forms of fraud: bots, malware, and human fraud farms • Why human-driven fraud is more common and affordable than most brands expect • How fraud can inflate conversions and ROAS, not just hurt performance • Why polluted data pushes ad platforms to optimize in the wrong direction • Why affiliate and partner traffic often carries higher fraud risk • The early indicators most teams overlook • What you can do immediately to reduce exposure • Why prevention beats trying to recover ad spend after the fact • How AI-driven media buying is making fraud more sophisticated, not lessGuest Resources & ContactWant to go deeper on fraud prevention, traffic quality, and performance protection?You can access valuable tools, insights, and free resources from Anura, including their Ultimate Guide to Ad Fraud.Website: https://anura.ioLinkedIn: https://www.linkedin.com/in/richkahn/Highly recommended if you’re serious about protecting ad spend, improving attribution, and scaling with confidence.

Send us Fan MailThis week on Selling on Giants, the signal gets louder across every platform. Creative, pricing, and discovery all move faster, and the brands that win are the ones that can iterate quickly without letting fundamentals or compliance turn into the bottleneck.We start inside Amazon’s ads stack where creative creation becomes more native and more iterative. Then we move into the less glamorous side of the business, chargebacks and dispute discipline. From there, we zoom out into the bigger shifts shaping two thousand twenty six: cross border pressure from Temu, tariff driven margin compression, AI powered shopping interfaces, and Walmart’s continued move toward curated category expansions.Here’s what we break down in this episode.Amazon Creative Agent inside Creative Studio Amazon pulls more of the creative workflow into the ads stack so teams can concept, generate, and iterate faster. Creative velocity becomes a real performance lever once targeting and budgets are stable. We also cover where the tool performs well today and where you still need extra passes for labels, perspective, and in scale realism, plus what to prep now so you move fast with guardrails, not chaos.Chargeback disputes are winnable, but outcomes stay buyer centric Amazon reinforces tighter dispute windows and higher evidence standards, which means the cost of slow ops goes up. We explain why the operator move is treating disputes like cost control, not a one off appeal. We also walk through how to package documentation as patterns, build an escalation trail that holds up, and when a recovery partner like GETIDA becomes worth it for consistency and throughput.Amazon’s Health AI agent inside One Medical and the bigger agentic signal Amazon keeps pushing assistants from answers to actions in high intent workflows. The long term takeaway is that the moat becomes data access plus execution paths, not the chat interface. We also cover what stays the same: trust, privacy, compliance, and real outcomes still matter.Temu closes the gap in cross border ecommerce momentum Cross border keeps consolidating around platforms that reduce friction and uncertainty. This is a transparency and trust battle, not only a price battle. We cover what shoppers want most: landed cost clarity, credible reviews, and predictable delivery, and how brands protect conversion with tighter value communication and stronger differentiation.Tariffs squeeze the margin math and there are few clean levers Cost pressure forces hard tradeoffs between protecting conversion and protecting profit. We break down why doing nothing lets the algorithm decide through weaker rank and slower turns, how to run SKU level margin math and test pricing with intent, and how to build a trade down path with packs, bundles, Subscribe and Save, and smarter promo posture.Retail’s AI commerce bet creates a reach versus ownership trade Retailers chase demand through external AI shopping interfaces, but they risk giving up funnel control. We cover the two risks that matter most: data leakage and disintermediation, why clean structured product data becomes a competitive advantage in agent driven discovery, and how brands build retention off platform so the customer relationship is not rented forever.The common thread Speed is accelerating, discovery is shifting, and value pressure stays high. The teams that compound advantages are the ones that keep fundamentals tight, keep creative fresh, and make their catalog easy to trust and easy to recommend.Follow

Send us Fan MailThis week on Selling on Giants, the signal is consistent across every platform. Retail is getting faster, more automated, and less forgiving, and the operators who win are the ones who build systems that hold up under pressure.We start with fulfillment because it quietly decides margin, cash flow, and how much risk you carry into the year. Then we move into returns and buyer abuse, where the right documentation and escalation approach makes the difference between progress and endless loops. From there, we zoom out to the next discovery shift, ads inside ChatGPT style conversations, and what that means for product data, trust, and visibility. We also cover Walmart’s push into drone delivery, the retail tech trends that are becoming real infrastructure, and why Google core updates keep reshuffling traffic even when nothing is technically wrong.Here’s what we break down in this episode.Amazon fulfillment options for twenty twenty six, and when to use eachFBA, AWD, SFP, FBM, Multi Channel Fulfillment, and Remote Fulfillment• Where each model fits based on velocity, margin, and operational control• A practical primary lane plus backup plan approach that protects profit firstBuyer abuse that keeps repeating, and how to force progressWhen support keeps looping you, the fix is almost always packaging this as a pattern, not one off incidents• How to consolidate the story into one primary case with a clean timeline• Evidence standards that hold up and reduce denial risk• When to escalate, when to request buyer restriction, and how to use forums strategicallyOpenAI brings ads to ChatGPTConversational discovery is becoming a paid surface, and that changes how brands win the decision moment• Why product data becomes creative in chat based recommendations• Why trust becomes the moat when ads show up inside a helper experience• What to tighten now across titles, attributes, images, reviews, pricing, and inventory stabilityWalmart and Wing expand drone deliverySpeed keeps moving from days to hours to minutes in certain categories• What faster delivery changes for assortment strategy and repeat purchase behavior• Why local availability and in stock performance becomes the whole gameDigital innovation in retail, minus the hypeThe trend is less about pilots and more about systems that shape discovery and execution• Retail agents, generative AI, and new sponsored surfaces that sit outside the search bar• Social commerce pulls demand upstream, and content quality decides whether you capture itGoogle core updates, explainedCore updates reshuffle intent, not only punish bad behavior• How to diagnose drops using Search Console comparisons• When to adjust page structure and helpfulness versus when to avoid panic editsThe common threadDiscovery is shifting, speed is accelerating, and platforms keep trading seller flexibility for buyer trust. Brands that run clean operations and make their catalog easy to recommend will compound advantages over time.Follow us on Selling on Giants on LinkedIn for weekly insights.

Send us Fan MailThis week on Selling on Giants, the platforms are sending a clear message. Control, speed, and accountability are no longer optional.Amazon, Walmart, and the broader eCommerce ecosystem are tightening systems that directly impact margins, conversion, and account health. If you are running real volume, these are not background updates. They are operating constraints that need attention now.Here’s what we break down in this episode.Amazon ends high value return exemptions starting February eighth All United States seller fulfilled orders must now use Amazon prepaid return labels, regardless of item value. Refund windows compress. Buyer seller messaging during returns disappears. • Faster refunds improve buyer trust and conversion • Premium and fragile brands take on more immediate financial exposureThis turns returns into a performance lever, not an ops afterthought.Amazon introduces new Amazon Business B2B metrics For the first time, sellers can clearly separate business buyer behavior from retail noise. • B2B refund rates, feedback, and claims now live inside Business Reports • Bulk order issues surface faster and more accurately • Brands can finally evaluate whether Amazon Business deserves more focus or lessFor established brands, this is required reading.Walmart raises the bar on seller performance heading into twenty twenty six Walmart continues to enforce one of the strictest performance frameworks in marketplace retail. • Negative Feedback Rate becomes a core enforcement metric • Product quality and expectation management now carry account level consequences • Suppression, suspension, and termination move fast and appeals are not guaranteedDisciplined operators benefit. Sloppy execution gets exposed.Amazon changes how reviews are shared across variations Starting February twelfth, reviews will no longer flow across functionally different variations. • Cosmetic differences still share reviews • Functional differences now stand on their ownThis is a catalog hygiene moment, not a wait and see update.Google and Walmart deepen their partnership This is not a press release partnership. It is infrastructure alignment. • Search intent moves closer to Walmart checkout • Attribution improves and inefficiency gets exposedStrategy matters more than tactics here.Holiday eCommerce spending hits two hundred fifty eight billion dollars The bigger signal is how shoppers are deciding. • AI assistants are shaping discovery and comparison • Funnels compress and clarity winsFundamentals beat shortcuts.EU eCommerce compliance and why it feels so complex Layered regulations, buyer first protections, and aggressive enforcement create friction. • Successful brands enter selectively • Documentation and claims alignment matterUSPS restricts access to package tracking data This is a data access change, not a delivery disruption. • Some third party tools may face new fees or break • Sellers need to understand who is authorized to access tracking dataFast refunds drive repeat orders more than discounts Refund speed is now a loyalty lever. • Faster refunds build trust • Slow refunds often turn into negative reviewsThe common thread Platforms are trading seller flexibility for buyer trust. Operators who run clean systems, document everything, and manage experience intentionally will win margin and stability over time.Follow us on Selling on Giants on LinkedIn for weekly insights, operator level

Send us Fan MailJanuary gets written off every year as a slowdown month. Sellers pull back spend, throttle inventory, and assume momentum won’t return until February.That assumption is costly.In this episode of Selling on Giants News and Updates, Mr. Will breaks down why January is not a dead zone. It’s a transition month driven by funded demand, elevated returns, and operational signals that quietly separate disciplined operators from reactive ones.This episode is not about theory or motivation. It’s about how January actually behaves inside Amazon and across eCommerce, and how sellers should respond when the noise dies down but the signals get clearer.Here’s what we cover:Why gift cards make January one of the most misunderstood revenue windows of the year • Gift cards represent already funded demand, not casual browsing • Why January shoppers convert differently than Q4 shoppers • Categories that consistently benefit when listings align with New Year intent • How staying in stock while competitors slow down creates quiet share gains • Why bundles, minimum spend offers, and AOV strategies outperform blunt discounting • How January gift card traffic doubles as a customer acquisition moment, not just redemptionsPost holiday returns and why January is a returns season, not a cleanup week • Why returns stay elevated well into mid January, even when December looks calm • How refunds distort cash flow right as teams plan new spend and launches • The hidden inventory lag caused by returned units stuck in inspection limboAmazon’s seller fulfilled refund update starting January 26, 2026 • The shift from two business days to four calendar days to process refunds • Why more time does not mean less accountability • How automated refunds impact SAFE T reimbursement eligibility • Why Amazon is steering sellers toward the Guided Refund workflowWhat to do when a customer pulls a switcheroo return • Why this happens more often on high value FBM items • How speed and documentation determine outcomes more than policy language • Why photos and evidence matter more than explanations • How to communicate with buyers without triggering escalationBackend keyword myths and Amazon’s actual indexing rules • Why only one Generic Keyword field matters, regardless of how many boxes appear • The hard 250 character limit Amazon enforces • What Amazon explicitly says to avoid including • Why overstuffing backend keywords rarely moves rankingsWeather as a real time mindset signal for eCommerce performance • How weather influences attention, emotion, and memory • Why short term conversion swings are often mindset driven, not bid driven • How creative performance shifts based on real world conditions • Categories that are disproportionately affected by weather changesWhen heavy, oversized products actually make sense for international expansion • Why “domestic only” assumptions leave revenue on the table • How international demand often shows up in analytics before sellers notice • Why margin and scarcity matter more than product weight • Categories where cross border freight consistently worksThis episode is a behind the curtain look at January through an operator’s lens. No hype. No fear tactics. No forum folklore. Just how demand, returns, policy, and execution actually intersect when the calendar flips.If you want to stay ahead of marketplace updates, AI driven retail shifts, competitive pressures, and growth strategies across Amazon, Walmart, and Target, subscribe to Selling on Giants for weekly an

Send us Fan Mail2026 is not about chasing the next tactic. It’s about understanding how platforms actually decide who wins.In this episode of Selling on Giants News and Updates, Mr. Will breaks down what eCommerce brands need to prepare for in 2026 based on real platform signals, operator experience, and frontline insights from the BellaVix team.This is not a hype driven predictions list. It’s pattern recognition.We cover how AI driven discovery, dynamic advertising, fulfillment gravity, and stricter compliance are quietly reshaping Amazon, Walmart, and the broader eCommerce ecosystem. The common thread is simple. Platforms are done rewarding effort. They reward outcomes.What we break down in this episode:• Why search is dissolving into AI driven decision making and how listings must shift from keyword targeting to intent resolution • How rankings stop behaving like a shelf and start behaving like software, flexing by behavior, location, and confidence signals • Why ads are becoming modular and maintenance focused, and where real growth actually comes from now • How returns, repeat purchase, and post purchase behavior quietly outweigh branding at scale • Why fulfillment is no longer a feature but gravity, pulling brands deeper into platform infrastructure • How Walmart’s store native fulfillment changes the competitive equation • Why content creation is getting easier while trust gets harder, pushing brands toward proof over polish • What cross border expansion looks like when it becomes mainstream, not experimental • Why external traffic and social commerce now influence platform visibility more than most sellers realizeWe also address the uncomfortable reality many brands are facing heading into 2026. More systems. More automation. Less margin for error.Midway through the episode, Mr. Will shares how BellaVix helps brands cut through marketplace complexity with hands on execution, operational clarity, and alignment across strategy, advertising, and fulfillment.If you sell on Amazon, Walmart, or anywhere eCommerce is becoming more algorithm driven and less forgiving, this episode gives you a clear mental model for what actually matters next.This is not about predicting features. It’s about understanding direction.If you want to stay ahead of marketplace updates, AI driven retail shifts, competitive pressures, and growth strategies across Amazon, Walmart, and Target, subscribe to Selling on Giants for weekly analysis rooted in real operator experience.

Send us Fan MailThe Frequently Returned badge is showing up on products that are well-reviewed, accurately described, and fully optimized. For many sellers, that has been the breaking point.In this episode of Selling on Giants, we lead with what the badge actually represents today and why Amazon’s guidance only explains part of the story. While platforms continue to frame returns as a listing clarity issue, seller experience tells a more complicated truth.What’s really driving returns right nowFree returns have normalized buy-now, decide-later behaviorComparison shopping has moved into the checkout flowCustomers increasingly order multiple variations with intent to returnItems come back used, damaged, or unsellable, regardless of listing accuracyThe system captures the return. It does not capture buyer intent.That distinction matters, because the Frequently Returned badge is no longer just a quality signal. It is becoming a risk indicator that impacts visibility, Buy Box eligibility, fees, and long-term profitability, even for strong products with four point seven and four point eight star ratings.From there, we connect returns to a much bigger shift happening across eCommerce.Amazon’s RUFUS shopping assistant is not a convenience feature. It is a signal that discovery is moving away from traditional keyword search and toward AI systems that interpret intent, compare options, and decide what gets surfaced before shoppers ever scroll.What AI-driven discovery changes for sellersListings are no longer just sales pages. They are training dataClean attributes and structured catalog data matter more than keyword densityReviews, returns, and behavioral signals influence visibility fasterWeak or inconsistent catalogs get filtered out earlierThis shift is not limited to Amazon.Across retail, the same pattern is emergingTikTok Shop is shaping demand through creators and entertainment before marketplaces ever see the searchShopify is rolling out AI-powered discovery based on intent rather than keywordsWalmart is consolidating AI into platform-level systems while tightening compliance requirementsCheckout, discovery, and comparison are collapsing into fewer, faster decision momentsPlatforms optimize for convenience and speed. Sellers absorb the operational and financial volatility that follows.We also break down why holiday returns are projected to hit one hundred sixty billion dollars, why returns should now be treated as a core operating cost instead of a support issue, and how sellers can think more strategically about pricing, variation strategy, and early warning signals before penalties appear.Finally, we touch on Walmart’s recent updates, including tighter tax verification standards and the delayed Orders API change, as signs of how marketplaces are prioritizing scale, stability, and system-led decision making going forward.If you sell on Amazon, Walmart, Shopify, or across multiple marketplaces, this episode connects the dots between returns, AI-driven discovery, and the quiet ways platform design is reshaping risk, visibility, and profitability.This is not about chasing tools. It is about understanding how selling actually works now.If you want to stay ahead of marketplace updates, AI driven retail shifts, competitive pressures, and growth strategies across Amazon, Walmart, and Target, subscribe to Selling on Giants for weekly analysis rooted in real operator experience.

Send us Fan Mail2025 quietly rewrote the rules of eCommerce.AI stopped being a novelty and became the default decision layer.Consumers felt price pressure but still spent, just with more scrutiny.Discovery moved from search bars to chatbots, social feeds, and algorithms making recommendations on shoppers’ behalf.In this episode of Selling on Giants – News & Updates, Mr. Will breaks down the real consumer behavior shifts that emerged in 2025 and explains what they mean for eCommerce brands heading into 2026.This is not a recap of headlines. It is a strategic deep dive into how people actually shop now.We cover how AI tools like ChatGPT, Amazon’s Rufus, and Walmart’s Sparky are reshaping product discovery and why clean product data, reviews, and clarity matter more than ever. We unpack why price sensitivity is real but confidence matters more than discounts, and how value framing beats racing to the bottom.You will hear how Gen Z, Millennials, and older shoppers are behaving very differently and why one-size-fits-all messaging is quietly killing conversion. We dig into sustainability and purpose as decision factors, not buzzwords, and explain why consumers increasingly buy outcomes and experiences, not features.We also break down the rise of always-on shopping, social commerce, and why discovery and checkout are collapsing into the same moment on platforms like TikTok and Instagram. If your product is hard to buy the second someone becomes interested, that sale is already gone.Finally, we connect the dots on regulation, transparency, and platform shifts, and outline what eCommerce operators should prioritize now to stay visible in an AI-moderated marketplace.If you sell on Amazon, Walmart, Shopify, or across multiple channels, this episode gives you a clear mental model for how the customer journey is changing and how to position your brand for 2026.No fluff.No panic.Just practical insight from the trenches.If you want to stay ahead of marketplace updates, AI driven retail shifts, competitive pressures, and growth strategies across Amazon, Walmart, and Target, subscribe to Selling on Giants for weekly analysis rooted in real operator experience.

Send us Fan MailIn this episode of Selling on Giants, Mr. Will breaks down the four major forces transforming how consumers shop and how sellers must adapt heading into 2026. This is the full picture of what’s happening across Amazon, Walmart, Target, TikTok Shop and the wider digital landscape, all tied together in one clear roadmap for operators and brand leaders.We unpack the rise of AI-powered shopping assistants, the pressure of tariffs and consumer price sensitivity, the widening gap between Boomers, Millennials and Gen Z buying behaviors, and the shift toward continuous, experience-driven shopping across social and marketplaces. If you’ve been following our weekly updates, this is the stitched-together master episode that explains where the market is going and what to do about it.You’ll learn how AI is changing discovery, why structured data determines whether your product gets surfaced, how generational differences shape messaging, why value framing matters more than discounting, and what it takes to speak to both the human shopper and the AI agent guiding them.What we cover: • How AI has become the new search bar across Amazon, Walmart, Target and ChatGPT • Why consumer confidence is tied to algorithmic recommendations • The impact of tariffs and inflation on marketplace buying behavior • Generational purchasing drivers and the rise of purpose-driven, experience-led shopping • Why social commerce is reshaping product discovery • The increasing importance of structured catalog data for twenty-twenty-six • How to prepare your brand for AI-mediated selling on every platform • Why diversification across Amazon, Walmart and TikTok Shop is no longer optional • How BellaVix helps brands adapt to the chaos with hands-on strategyIf you’re preparing your brand for 2026, this episode is the blueprint. Tune in, take notes and get ahead before algorithms, tariffs and shopper expectations shift again.If you want to stay ahead of marketplace updates, AI driven retail shifts, competitive pressures, and growth strategies across Amazon, Walmart, and Target, subscribe to Selling on Giants for weekly analysis rooted in real operator experience.

Send us Fan MailThis week on Selling on Giants, Mr. Will breaks down the biggest shifts impacting Amazon sellers, Walmart merchants, and multi-channel eCommerce operators heading into twenty twenty six. Amazon rolled out a major upgrade to Shoppable Videos, Black Friday exposed the widening gap between platform level headlines and seller level profitability, Amazon’s CTO detailed a future where AI systems drive product discovery, and ChatGPT officially entered the comparison shopping landscape with a research tool that can redirect demand before shoppers ever reach a marketplace.In this episode, we cover: • The full scope of Amazon’s Shoppable Video upgrade, including analytics, click through measurement, return tracking, and the new Canva templates designed for mobile conversions • How bulk video uploads create leverage for brands with seasonal products, variations, or large catalogs • Why Black Friday twenty twenty five produced record online revenue while many operators saw flat sales, higher ad costs, and lower margins • How platform glitches, pricing overrides, and extended event windows influenced seller performance across Amazon, Walmart, TikTok Shop, Teemoo, Sheen, and AliExpress • What rising average selling prices and declining order volume signal about shopper intent and value driven behavior • How AI driven shopping traffic surged by more than eight hundred percent and what that means for catalog quality, content accuracy, and marketplace competitiveness • Why Amazon’s “AI in the human loop” vision suggests that discovery, merchandising, and CX will be shaped by autonomous agents rather than manual keyword strategies • What this shift means for operators who manage catalog data, advertising, pricing, inventory, and customer experience across Amazon, Walmart, and Target • How ChatGPT’s new shopping research tool functions as a cross retailer comparison engine that can recommend products across categories, brands, and price tiers • Why integrations through Instant Checkout with Walmart, Etsy, Shopify, and Target will influence where product discovery begins and how fast shoppers convert • What brands need to prioritize across titles, images, attributes, and reviews to appear in AI generated buyer guides that many shoppers may rely on instead of marketplace searchCore themes for sellers: Video is now a front line conversion tool. Margin awareness matters more than hype. Catalog data is becoming machine readable currency. AI driven comparison tools now sit between shoppers and your listings. Discovery is no longer limited to marketplace search bars, and multi platform behavior is the norm.If you want to stay ahead of marketplace updates, AI driven retail shifts, competitive pressures, and growth strategies across Amazon, Walmart, and Target, subscribe to Selling on Giants for weekly analysis rooted in real operator experience.

Send us Fan MailThis week on Selling on Giants – eCommerce News and Updates, we run through a busy cross-platform cycle that delivered something rare. Amazon gave sellers tools that actually help, Walmart doubled down on creator revenue, Etsy sharpened its holiday search game, Target leaned into AI, and Meta transformed Marketplace into a social discovery engine.In this mixed-marketplace edition, I break down what changed, why it matters, and what smart operators should be doing right now.In this episode we cover:• Amazon’s new Seller Challenge tool Your second chance at overturning bad enforcement decisions if you’re enrolled in Account Health Assurance. What it fixes, who qualifies, and how to use it strategically.• FBA’s new “Why This ASIN?” insights Amazon finally shows your speed advantage, conversion gaps, and the real upside of Prime eligibility.• Profit Analytics inside Seller Central A true profitability dashboard that replaces spreadsheets, guesswork, and expensive third-party tools.• Jewelry category enforcement Fine versus Fashion classification, pearl specs, metal stamps, and how to avoid suppression headaches.• Walmart’s Creator Program upgrade Bonuses, collabs, upgraded storefronts, and in-platform influencer partnership tools.• Walmart’s Pro Seller holiday advantage Why metrics matter and how to use Q4 data to climb tiers and strengthen Buy Box performance.• Etsy’s Marketplace Insights for peak season Real-time keyword demand, competition signals, and how to refresh listings while shoppers are active.• Amazon DSP’s Ads Agent test AI audience suggestions sound convenient, but precision matters. How to test it without tanking your funnel.• Meta Marketplace gets social Collections, collaborative buying, reactions, AI buyer coaching, and partner inventory from eBay and Poshmark.• Global trade: digital goods stay duty-free Meanwhile physical imports face tightening controls after the de minimis shift. What operators should expect in 2026.• Target’s new AI-powered gift finder Plus list scanning, Store Mode upgrades, and the retailer’s push to rebuild engagement.As always, I take the side of sellers. My goal is clarity, education, and impact so operators can move faster and make better decisions.If this episode saved you hours of research, hit subscribe and stay close. New episodes arrive every Tuesday for the operators building the future of eCommerce.Sign up for the Selling on Giants newsletter to stay ahead of marketplace updates, AI trends, and seller insights every week.

Send us Fan MailThis week on Selling on Giants – eCommerce News and Updates, we run through a busy cross-platform cycle that delivered something rare. Amazon gave sellers tools that actually help, Walmart doubled down on creator revenue, Etsy sharpened its holiday search game, Target leaned into AI, and Meta transformed Marketplace into a social discovery engine.In this mixed-marketplace edition, I break down what changed, why it matters, and what smart operators should be doing right now.In this episode we cover:• Amazon’s new Seller Challenge tool Your second chance at overturning bad enforcement decisions if you’re enrolled in Account Health Assurance. What it fixes, who qualifies, and how to use it strategically.• FBA’s new “Why This ASIN?” insights Amazon finally shows your speed advantage, conversion gaps, and the real upside of Prime eligibility.• Profit Analytics inside Seller Central A true profitability dashboard that replaces spreadsheets, guesswork, and expensive third-party tools.• Jewelry category enforcement Fine versus Fashion classification, pearl specs, metal stamps, and how to avoid suppression headaches.• Walmart’s Creator Program upgrade Bonuses, collabs, upgraded storefronts, and in-platform influencer partnership tools.• Walmart’s Pro Seller holiday advantage Why metrics matter and how to use Q4 data to climb tiers and strengthen Buy Box performance.• Etsy’s Marketplace Insights for peak season Real-time keyword demand, competition signals, and how to refresh listings while shoppers are active.• Amazon DSP’s Ads Agent test AI audience suggestions sound convenient, but precision matters. How to test it without tanking your funnel.• Meta Marketplace gets social Collections, collaborative buying, reactions, AI buyer coaching, and partner inventory from eBay and Poshmark.• Global trade: digital goods stay duty-free Meanwhile physical imports face tightening controls after the de minimis shift. What operators should expect in 2026.• Target’s new AI-powered gift finder Plus list scanning, Store Mode upgrades, and the retailer’s push to rebuild engagement.As always, I take the side of sellers. My goal is clarity, education, and impact so operators can move faster and make better decisions.If this episode saved you hours of research, hit subscribe and stay close. New episodes arrive every Tuesday for the operators building the future of eCommerce.Sign up for the Selling on Giants newsletter to stay ahead of marketplace updates, AI trends, and seller insights every week.

Send us Fan MailMost eCommerce founders focus on sales — but ignore the numbers that tell the real story.In this episode of Selling on Giants, host Will Haire sits down with Arthur Glinkin, co-founder of S&G Bookkeeping and tax consultant at Deloitte, to uncover the bookkeeping habits that fuel sustainable eCommerce growth.In this episode, we cover:Q: What are the most common bookkeeping mistakes eCommerce sellers make?→ From ignoring sales tax nexus to misreporting Shopify payouts, Arthur explains the hidden pitfalls that cost sellers thousands.Q: How do you track your true cost of goods sold (COGS)?→ Learn how to include tariffs, shipping, and landed costs to get an accurate view of your profit margins.Q: What tools actually simplify bookkeeping for eCommerce?→ We break down how QuickBooks, Webgility, A2X, and TaxJar connect your storefronts and automate accounting tasks.Q: Why are clean books more than just compliance?→ Because clean books mean clarity — and clarity drives smarter, faster business decisions.Q: What’s the difference between a bookkeeper, accountant, and CFO — and when do you need each?→ Arthur explains how to build the right financial support system for every growth stage.About Arthur Glinkin:Arthur is the co-founder of S&G Bookkeeping and a tax consultant at Deloitte. He helps eCommerce founders clean up their financials, understand cash flow, and build bookkeeping systems that scale.https://www.linkedin.com/in/arthur-glinkin/ https://www.linkedin.com/company/s-g-bookkeeping/✨Visit https://sandgbookkeeping.com/ for a free QuickBooks Online audit and a downloadable monthly bookkeeping checklist.

Send us Fan MailAmazon turns 25 — and the sellers who built it have thoughts. In this week’s Selling on Giants – eCommerce News & Updates, Mr. Will breaks down Amazon’s self-congratulatory milestone and the growing gap between the company’s narrative and the seller reality. From rising fees to shrinking margins, it’s the anniversary party with mixed reviews.We also cover the biggest shifts shaping marketplace strategy as we close out 2025:Amazon’s 25-Year Milestone – Two and a half trillion dollars in sales and two million jobs created, but sellers question who’s really benefiting.A+ Shoppable Collections – Static Brand Stories are out. Interactive, clickable carousels are in. Learn how to turn storytelling into sales.Walmart’s Product Categorization Rules – Misclassify your listing and get buried. Why clean data is now your biggest growth lever.Holiday Sales Forecasts Pass $1 Trillion – The NRF projects a record-breaking season, but early promotions and inflation will reshape the curve.Amazon’s “Haul” Sale – Eleven-cent deals, Temu-style pricing, and what it signals about Amazon’s race to the bottom.Walmart+ Badge for Self-Fulfilled Sellers – Finally, you can compete with WFS accounts if you hit the delivery metrics.ChatGPT Traffic in Google Search Console – Regex patterns now reveal AI-driven queries. How sellers can make their content “citable” for ChatGPT answers.Amazon Sues Perplexity AI – The first big legal fight over agentic shopping. What it means for Rufus, discovery, and seller visibility.U.S. Ports Signal a “Goods Recession” – Imports are slowing; learn how to stay agile as tariffs and freight costs bite.Prime Video Ads Go Local – Interactive, location-based ad units turn streaming into the next retail media frontier.This episode dives deep into the tension between innovation and independence — reminding every seller why diversification and data-driven strategy are key going into 2026.Sign up for the Selling on Giants newsletter to stay ahead of marketplace updates, AI trends, and seller insights every week.

Send us Fan MailIn this episode, we had the pleasure of speaking with Justin Chen, Co-Founder of PickFu, a leading consumer research platform that helps brands validate product and packaging decisions through real, targeted feedback.Justin shared powerful insights on why packaging is one of the most underestimated growth levers in eCommerce and how optimizing it can dramatically boost conversion across Amazon, Walmart, Shopify, and beyond.Whether you're just getting started or already growing a well-known brand, this conversation will open your eyes to how smarter packaging choices can capture attention, earn clicks, and give you an edge in competitive marketplaces.Key Takeaways:Packaging Drives Conversion: Your packaging is often the first thing shoppers notice. If it doesn’t connect, they scroll past.Test Before You Launch: Using tools like PickFu, brands can validate packaging designs and messaging early to minimize risk and maximize appeal.Avoid Common Mistakes: Overlooking clarity, readability, or marketplace-specific guidelines can hurt visibility and sales.Adapt Across Channels: Packaging that performs well on Amazon may not resonate on Walmart or Shopify. The best brands tailor designs to each platform while maintaining consistency.For more insights and resources, visit PickFu.com, where you can explore how real consumer feedback helps brands make smarter decisions before going to market. You can also connect with Justin on LinkedIn to stay up to date on his latest thoughts about product testing, packaging strategies, and the evolving eCommerce landscape.Don’t forget, Selling on Giants listeners can get 50% off their first poll with the code GIANTS. Thank you for tuning in! We hope you found this conversation insightful and full of practical ideas to help you make smarter packaging decisions that drive conversion and growth. Be sure to follow, subscribe, and leave us a review; it helps more eCommerce operators discover the show.Keep scaling!

Send us Fan MailAmazon is training shoppers to buy with AI instead of search — and sellers who don’t adapt may never show up again. In this week’s Selling on Giants – eCommerce News & Updates, Mr. Will breaks down 13 stories shaping how brands win online in Q4 and beyond. It’s fast, sharp, and built for operators who want the signal, not the noise.Here’s what’s on deck:Amazon’s AI Shopping Guides and “Help Me Decide” — two new tools that turn search fatigue into guided shopping. Listings with complete data and reviews now win the recommendation race.Agentic Commerce Takes Center Stage — Amazon’s vision for AI-driven shopping where bots guide discovery and close the sale. Your content is now your salesperson.Corporate Layoffs and Seller Impact — support friction rises as Amazon leans into automation. Learn how to protect your Account Health before the ticket backlog hits.Microsoft Advertisers Migrate to Amazon DSP — a tidal wave of enterprise budgets moves into Amazon’s ad ecosystem. Prepare for tougher competition in programmatic.Global Marketplace Opportunity Report — Marketplace Pulse ranks the most sustainable markets. Japan’s loyalty and Germany’s regulation beat raw GMV.Amazon and eBay Q3 Earnings — both platforms post double-digit growth powered by AI, ads, and faster fulfillment. Retail media keeps driving the profits.Walmart Tightens Review Rules — new FTC-aligned policies and “strikethrough” reviews protect sellers from WFS blame. Transparency is now a performance metric.Subscribe & Save Adds Brand-Level Data — finally, sellers can compare retention and lifetime value across brands. Use it to stop discounting where loyalty already exists.Walmart’s AI Holiday Strategy — the retailer rolls out agentic systems that forecast, deliver, and even predict fridge breakdowns before they happen.Walmart Data Ventures Launches Scintilla — new AI-driven insights turn shopper feedback into actionable playbooks for suppliers.American Innovation Index 2025 — Ikea, Amazon, and Saks take top honors for innovation that customers actually feel, not just read about.Pinterest’s AI Shopping Assistant — a visual-first experience that translates taste into products. Rich imagery and proper tagging are your ticket to visibility.BCG Holiday Spending Report — seventy-nine percent of global shoppers plan to buy during Black Friday and Cyber Monday, but they’re value-driven and using AI to compare deals.The takeaway: AI isn’t coming for eCommerce — it already runs it. Every listing, review, and keyword trains the model deciding who gets seen.If you sell on Amazon, Walmart, or Shopify, this eight-minute breakdown is your unfair advantage heading into peak season.Read the full Selling on Giants Newsletter here: Selling on Giants Newsletter

Send us Fan MailAmazon’s turning spreadsheets into strategy with its new Custom Analytics dashboard — and that’s only the start.In this week’s Selling on Giants News & Updates, Mr. Will breaks down:Amazon’s Custom Analytics launch and what metrics actually matterThe new “Enhance My Listing” AI tool and how to keep your voice humanAmazon’s and Walmart’s holiday ad playbooks for Q4 dominationWhy “peak season” is now a year-round gameHow AI shopping agents are rewriting retail strategyTarget’s corporate layoffs and P&G’s smart tariff playWalmart’s big swing into sneaker culture with Stadium GoodsWhether Schema markup really matters for AI visibilityAnd Walmart’s WhoKnewVille — the most surreal Black Friday campaign yetAll insight, no fluff. You’ll walk away knowing what changed, why it matters, and how to turn the week’s chaos into action.

Send us Fan MailThis week on Selling on Giants – eCommerce News & Updates, Mr. Will breaks down everything sellers need to know to dominate Q4. From Amazon’s Peak Readiness Playbook to Walmart’s fee waivers, Target’s AI-driven turnaround, and Shopify’s conversion hacks—this is your complete game plan for a profitable holiday season.We start with the big one: Holiday Prep Twenty Twenty-Five. What to do, when to do it, and how to make sure your deals, inventory, and ad budgets are ready before Black Friday and Cyber Monday hit. Then, we hit the other headlines shaping marketplace strategy:AWS Outage Chaos — Why Monday’s cloud crash exposed the fragility of eCommerce.Deal Deadline Alert — October Twenty-Eighth is your last call to submit Black Friday and Cyber Monday promotions.Amazon’s New FBA List View — A faster, smarter way to route shipments and beat check-in delays.Extended Returns — Holiday returns now stretch through January Thirty-First—here’s how to plan for it.Fee Updates for Twenty Twenty-Six — What small FBA hikes mean for your margin strategy.Walmart Joins ChatGPT — Agentic commerce is real, and AI will soon shop for you.McKinsey’s Five-Trillion-Dollar Forecast — How AI agents could redefine online sales.GS1 Retires the Barcode — The shift to dynamic QR codes will reshape supply chains.Target’s AI Makeover — Faster design cycles, smarter forecasting, better seller screening.Google’s Virtual Try-On — Footwear joins the immersive shopping revolution.Amazon’s Holiday Beauty Haul — Two weeks of glam, bundles, and gift sets.Etsy’s Holiday Trend Report — Nostalgia and storytelling lead this season’s sales.Plus, a quick commercial break from BellaVix, the verified Amazon Advertising Partner that turns chaos into growth.If this episode saved you hours of scrolling or second-guessing your Q4 plan, leave a review wherever you’re tuning in—and subscribe for next week’s marketplace breakdowns.Read the full Selling on Giants Newsletter here: Selling on Giants Newsletter

Send us Fan MailAmazon’s turning the holidays into a personalization arms race—while Walmart quietly sells the top of its search results.Welcome to Selling on Giants – eCommerce News & Updates, where I’m Mr. Will, and this week we’re breaking down the biggest moves shaping Q4.Here’s what’s inside:Amazon’s Custom Revolution – New bulk upload tools make it easier than ever to offer personalized products at scale. If you sell anything giftable, this could be your Q4 advantage.Walmart’s Search Shake-Up – Ads now appear in 97% of Walmart searches, pushing organic results down the page. What it means for visibility, ad spend, and your margins.Prime Big Deal Days – Why shoppers spent smarter, not smaller, and how sellers who pre-advertised outperformed everyone else.Global Keyword Strategy – How to localize campaigns in Japan, Europe, Mexico, and the Middle East. Translation is dead; localization wins.Walmart Spark Community – Meet Walmart’s not-so-secret shopper panel giving brands real data instead of guesswork.Etsy Holiday Trends – Sentiment sells. From Nonna-core to Gothmas, we’ll cover the six styles dominating this holiday season.Walmart at Comic Con – Inside Walmart’s partnership with Shortboxed and why collectibles might be the next big seller play.Meta Pixel Deep Dive – The one line of code that can make or break your ROAS—and how a single fix boosted one brand’s conversion rate from 0.3% to 27%.Amazon Peak Season Checklist – Deadlines, demand forecasting, and the logistics precision that separates winners from warehouse backlogs.And don’t miss this week’s BellaVix spotlight: how full-funnel advertising and Streaming TV are helping brands dominate every step of the buyer journey—from product search to Prime Video.Subscribe to the Selling on Giants newsletter for links, visuals, and bonus strategy notes: Selling on Giants Newsletter

Send us Fan MailThis week on Selling on Giants – eCommerce News & Updates, we’re diving into the biggest shifts shaping marketplace strategy for Q4 and beyond.AI search is officially changing the SEO game. SEMrush says AI-driven search tools like Google AI Overviews, ChatGPT, and Perplexity will surpass traditional Google traffic by 2028—and those clicks will be worth more than ever. We break down what that means for content strategy, conversions, and how to write pages that AIs actually quote.Then we turn to Amazon, which is quietly building the most complete ad stack in retail media history. From the invite-only Creator Program to the new Complete TV buying experience inside DSP, Amazon is fusing influencer marketing, streaming TV, and data analytics into one full-funnel ecosystem. We’ll unpack the new AI-powered “text-to-SQL” feature in Amazon Marketing Cloud, the SiriusXM partnership bringing Pandora and SoundCloud to DSP, and how Adobe Express is now directly connected to Amazon Ads for lightning-fast creative production.Walmart’s not standing still either. They’re rolling out a new Negative Feedback Rate metric and doubling down on food traceability under FSMA 204. And in true retail chess fashion, Target just entered the battlefield with its own Circle Week—running October 5 through 11—to compete head-on with Amazon’s Prime Big Deal Days.Other headlines include Amazon’s DD+7 payout delay, the new Returns Insights dashboard, and why beauty conglomerates like Coty, L’Oréal, and Estée Lauder are trimming portfolios to stay profitable.If you’re a brand, agency, or operator trying to stay ahead in the ever-changing world of Amazon, Walmart, and Target, this episode will help you connect the dots.Subscribe to the Selling on Giants newsletter for weekly insights, seller tools, and strategy breakdowns at SellingOnGiants.com/newsletter.

Send us Fan MailIn this week’s Selling on Giants – eCommerce News & Updates, Amazon takes a historic $2.5 billion hit from the FTC over “dark patterns” in its Prime sign-up and cancellation flows. We break down what the ruling means for sellers, how Prime members can claim refunds, and why UX design is no longer just about conversions but now a compliance risk.Meanwhile, ChatGPT has become a surprising traffic driver for Walmart, Etsy, and Target, while Amazon blocks AI crawlers to protect its $56 billion ad business. We cover what this shift means for product discovery and why sellers should prepare for AI-driven shopping funnels that bypass Google entirely.Amazon isn’t slowing down elsewhere. Multi-Channel Fulfillment is expanding to Shopify, SHEIN, and even Walmart Marketplace, giving brands Prime-speed delivery across platforms. Add in new FBA fee discounts for Amazon Business bulk orders and a fresh Image Manager tool to track ownership of product images, and Amazon continues to reshape seller operations on multiple fronts.Beyond Amazon, eBay is doubling down on resale with its acquisition of Tise, Kroger is building AI into every layer of grocery fulfillment, and Microsoft Copilot is now acting as a personal stylist. Retailers are racing to redefine discovery, personalization, and fulfillment with AI at the center.And with Q4 in full swing, Walmart is launching its “Walmart Deals, Delivered” holiday event from October 7–12, Halloween spending is projected to hit a record $13.1 billion, and Walmart Marketplace sellers are getting real incentives: the new Pro Seller Badge plus steep referral fee discounts on toys and pet supplies through January.If you sell on Amazon, Walmart, or Shopify, this episode is your field guide for where commerce is headed — from compliance risks to hidden tariff refunds to the early holiday retail calendar.Stay sharp, stay informed, and stay profitable.Read the full newsletter here: Selling on Giants Newsletter

Send us Fan MailIn this episode of Selling on Giants, host Will Haire sits down with Rob Wiltsey, founder of VideoFresh and co-founder of Future Foundations AI. Rob has worked with some of the biggest Amazon sellers in the world, helping them turn video into a true sales engine.Together, they dive into: ✅ The biggest mistakes brands make with Amazon video (and how to avoid them) ✅ Why long-tail keyword intent should guide your video creative ✅ How to balance AI-powered workflows with authentic brand storytelling ✅ The proven frameworks Rob’s team uses to build high-performing videos ✅ Why authenticity will only become more valuable as AI-generated content floods the marketThis conversation will help you rethink your content strategy and focus on what really moves the needle.Tune in to learn how to create Amazon videos that don’t just look good—but sell.✨ As a special bonus for listeners, you’ll get 10% off your first video with VideoFresh—a perfect chance to put these insights into action.Connect with Rob:LinkedIn: https://www.linkedin.com/in/robwiltsey/ YouTube: https://www.youtube.com/@videofresh Website: https://videofresh.co/ 

Send us Fan MailAmazon Accelerate 2025 delivered four packed days of announcements from Andy Jassy’s vision for sellers to a wave of AI-powered tools and supply chain shifts that will shape how brands operate on the marketplace. In this episode of Selling on Giants – eCommerce News & Updates, I cut through the PR gloss and break down what matters for your business.We cover:Agentic AI and the new Seller AssistantCreative AI democratizing high-quality adsData democratization with Clean Room access for Sponsored ProductsRetirement of commingling and major returns upgradesMulti-Channel Fulfillment integration with Walmart.com and ShopifySmarter product launch tools with Opportunity Explorer, Regional Launch, and FBA New SelectionShoppable Collections in A+ Content and enhanced Vine review programsStrategic integrations with PayPal, TikTok, and new B2B financing optionsAdvanced analytics and profitability insightsFrom AI tools to logistics control, the theme of Accelerate 2025 was clear: Amazon wants to be your operating system. The sellers who lean into efficiency while keeping a grip on strategy will thrive.If this breakdown saved you hours of forum scrolling and news skimming, do us a favor — leave a review wherever you tune in. It helps us bring sharper voices and keep Selling on Giants running strong.Subscribe to the Selling on Giants Newsletter for weekly insights, seller strategies, and updates you can actually use.

Send us Fan MailIn this September 16, 2025 episode of Selling on Giants – eCommerce News & Updates, Mr. Will covers the trends shaping the busiest season of the year. Deloitte is forecasting U.S. holiday retail sales to rise to as much as $1.62 trillion, with eCommerce leading the way at over $310 billion. Value will be the deciding factor, meaning promotions, bundles, and polished digital shelves are more important than ever.Amazon is sharpening its toolkit. Multi-Channel Fulfillment orders now come with delivery photos to cut down on “where’s my order” emails. Meanwhile, FBA Enrollment Opportunities have been built directly into Manage All Inventory, serving sellers daily recommendations on which SKUs are primed for conversion to FBA. The message is clear: Prime-like fulfillment is no longer optional.Google is also in the spotlight. AI-powered Search Ads now insert products directly into search summaries, YouTube mastheads are shoppable, and Product Studio can batch-edit creative. On top of that, Google has opened Criteo’s retail media network through Search Ads 360, simplifying retail media buying while raising competition.Beyond the ad wars, Pattern is targeting a $2.6 billion IPO, Ulta is weaving AI across its business, Walmart is offering sharper pre-purchase shopper insights, and online grocery sales hit $11.2 billion in August. Target is using micro influencers and seasonal drops to spark demand ahead of Q4.The signal is clear: growth is online, consumers are cautious, and AI is becoming the infrastructure of retail. Sellers who adapt early will be best positioned to ride the $310 billion wave.Subscribe to the Selling on Giants Newsletter for weekly updates that cut through the noise.

Send us Fan MailIn this September 9, 2025 edition of Selling on Giants – eCommerce News & Updates, Mr. Will unpacks the marketplace shifts that sellers need to know as Q4 ramps up.We start with Amazon’s Prime Big Deal Days, where submissions close September 12 and FBA inventory deadlines are already in play. Deep discounts may unlock merchandising, but only if stock is staged correctly. From there, we tackle catalog “gymnastics”, sellers merging unrelated products into one parent listing to hijack reviews. Amazon’s enforcement remains light, leaving honest brands exposed.Walmart is going after community-driven commerce with “Collector’s Night,” a new livestream series targeting trading cards and memorabilia. Meanwhile, Amazon is sunsetting Prime Invitee on October 1, a reminder that Prime growth is flattening and seller visibility depends on keeping Prime eligibility strong.Beauty continues to grow, forecasted to hit $590 billion by 2030, but proof and value now drive conversion. That ties directly to the rise of AI as the new SEO. If your brand isn’t producing authoritative content, AI models will fill the gaps with competitor or critic voices.We also cover Amazon’s star-only seller feedback update and close with a hack of the week: six video types proven to convert browsers into buyers.FAQs:What are the deadlines for Prime Big Deal Days 2025? Submit deals by September 12. FBA inventory cutoffs: September 10 for minimal splits, September 19 for Amazon-optimized splits.What is catalog variation abuse? Merging functionally different products into one parent listing to hijack reviews and rank.Why is Walmart leaning into livestream shopping? Collectibles drive urgency, repeat purchases, and community — Walmart Live is now positioned as a serious growth channel.What does ending Prime Invitee mean? Amazon is closing loopholes, signaling a push for more paid Prime members. Sellers tied to Prime need to stay optimized.Why is AI called the new SEO? AI models now shape what shoppers see when they ask about your brand. Authoritative, structured content ensures you control the narrative.Subscribe to the Selling on Giants Newsletter for weekly updates: Subscribe on LinkedIn

Send us Fan MailIn this special edition of Selling on Giants News and Updates, Mr. Will breaks down everything sellers need to know from Walmart’s Let’s Grow event. Walmart is no longer playing catch up. They are rewriting the rules of marketplace growth, and the sellers who move first stand to gain the most.Based on conversations with category managers, this episode unpacks Walmart’s roadmap to expand assortments, improve the customer experience, and roll out seller friendly tools that can actually move the needle. We cover Walmart’s push into AI automation, the rise of content quality scoring for listings, and why fulfillment through WFS is becoming a requirement, not an option.You will hear the tactics that matter right now: • How to use Walmart’s content quality scoring to boost visibility • Why Review Accelerator is a shortcut to early credibility • How fee reductions in toys and pets can give your margins a holiday lift • Why split testing images and video should be part of your Walmart playbook • What Walmart’s in store QR code aisles mean for omnichannel sellers • How AI super agents could change the way ads and operations are runThis is not just a recap. It is a roadmap. Walmart is rewarding brands that prioritize quality, storytelling, and operational excellence. The Let’s Grow event makes it clear that if you have been waiting to take Walmart seriously, now is the moment.Whether you are already selling on Walmart or still debating your entry strategy, this episode gives you a seller first perspective you will not find in a press release. It is sharp, seller savvy, and focused on tactics you can apply today.Selling on Giants is built for eCommerce operators who are tired of fluff and want real insight into platforms that shape their growth. If this saved you time, leave a review and share it with your team. And make sure you subscribe to the BellaVix Newsletter for weekly marketplace updates delivered straight to you.

Send us Fan MailIn this August 26, 2025 edition of Selling on Giants News & Updates, Mr. Will breaks down the biggest stories shaping Amazon, Walmart, Target, and the wider world of eCommerce.We start with Amazon’s growing return problem, the hidden costs, the rise of fraud, and why “Easy Returns” is putting small sellers at risk. This is a preview of our upcoming BellaVix blog feature The Dirty Secret Behind Amazon’s Return Policy: Small Sellers Are Paying the Price releasing on September 16.Other major updates from the week include:Amazon Business surpassing 35 billion dollars in annual sales and becoming a major B2B growth channel for sellersBest Buy launching a third party marketplace, doubling its online assortment and creating a new opportunity for brandsTarget CEO Brian Cornell stepping down after continued sales declines, raising questions about the future of Roundel and Target PlusMacy’s retail media network now available directly through Amazon Ads, making retail media buying more centralized than everAmazon expanding same day Fresh grocery delivery to more than 1,000 US cities, putting pressure on food and beverage brandsWalmart reporting stronger sales but weaker earnings as tariffs squeeze margins, a warning sign for marketplace sellers heading into Q4Amazon removing outdated variation themes this fall, forcing sellers to rebuild their parent child listingsNew Amazon rules requiring a two unit minimum on percentage off promotions that don’t use claim codesThis episode connects the dots between retail media consolidation, new marketplace opportunities, and the policy changes sellers must prepare for before Q4. Whether you are managing an FBA catalog, selling on Walmart, or testing channels like Best Buy or Target Plus, these shifts will impact your strategy going into the busiest season of the year.We also look at how retail media is moving from a side bet to the main stage, why more retailers are adopting marketplace models, and how tariffs and logistics costs continue to weigh on sellers. For operators and brand managers, these are not just headlines, they are signals that margins, visibility, and long term growth depend on adapting fast.If you run an eCommerce brand or manage marketplace accounts, this breakdown helps you protect profits, plan promotions, and capitalize on the platforms that are winning shopper attention today.Subscribe to the BellaVix Newsletter for weekly eCommerce insights: Subscribe

Send us Fan MailIn this August 19, 2025 episode of Selling on Giants – eCommerce News & Updates, Mr. Will breaks down the headlines shaping how sellers prepare for Q4 across Amazon, Walmart, Shopify, eBay, and beyond.Walmart is waiving Q4 storage fees to lure more inventory into their fulfillment network, while Amazon is doubling down on strict deadlines and peak fees for Prime Big Deal Days, Black Friday, and Cyber Monday. eBay is bringing resale fashion back to the runway with live shopping events, and Shopify has refreshed its SEO guide with quick wins sellers can implement before peak season.Amazon also expanded Vine to heavy and bulky items — a game-changer for categories like furniture, appliances, and fitness equipment. Meanwhile, consumer sentiment slipped for the first time in four months, signaling deal-hungry shoppers this holiday. Meta rolled out stronger brand protection tools on Facebook, and Poshmark founder Manish Chandra is stepping down as CEO after nearly fourteen years, signaling potential platform shifts ahead.What you’ll learn in this episode:Why Walmart’s Q4 storage fee waiver levels the playing field against AmazonThe critical Amazon deadlines and fees sellers need to hit for holiday 2025How eBay is doubling down on resale fashion and why sellers should careThe overlooked Shopify SEO basics that drive compounding organic growthWhy Vine expansion to bulky items matters for trust and conversionsHow slipping consumer sentiment changes holiday discount strategiesWhat Meta’s counterfeit crackdown means for brand protection and complianceWhy Poshmark’s leadership shake-up signals more change for sellersIf you’re running Amazon FBA, testing Walmart, building a Shopify store, or selling resale apparel, this episode gives you the insight and context you need to plan your next move.Subscribe to the Selling on Giants Newsletter for weekly updates: Subscribe on LinkedIn

Send us Fan MailIn this August 12, 2025 episode of Selling on Giants – eCommerce News & Updates, host Mr. Will delivers a deep dive into the biggest marketplace changes and retail trends shaping Q4 strategy for Amazon, Walmart, eBay, and eCommerce sellers.Amazon has officially lifted the calendar restrictions on Prime Exclusive Deals, allowing sellers to run them year-round instead of only during events like Prime Day. These promotions are exclusive to Prime members and come with high-visibility placements on the Amazon homepage, the Deals page, and in Amazon’s targeted customer emails. We break down how sellers can leverage this new flexibility to align promotions with inventory cycles, seasonal spikes, and strategic sales pushes without waiting for Amazon-led events.On top of that, Amazon has opened submissions for Prime Big Deal Days, a major pre-holiday event that works like a second Prime Day and can help brands capture early seasonal shoppers before Black Friday and Cyber Monday. You’ll get key deadlines, submission steps, and strategic reasons to participate.We also unpack Amazon’s clarification on deferred transactions — sales proceeds that are held for 7–14 days after delivery or up to 45 days for invoiced Amazon Business orders. Understanding where these funds are and when they release can help sellers improve cash flow forecasting, especially in high-volume Q4 periods.From there, we look at Amazon Science’s “Modern Productivity Paradox” and their push toward AI agents that work with sellers instead of replacing them. This vision focuses on collaboration, context-aware recommendations, and higher-quality decision-making — potentially changing how future Amazon tools plan campaigns, optimize listings, and respond to market shifts.In retail media, Criteo is holding its ground despite losing parts of major accounts like Target’s Roundel. Competitors such as Kevel, Moloco, and Vantage are attracting retailers with advanced programmatic tools and AI-driven solutions. For sellers, the takeaway is clear — your choice of retail media tech partner directly impacts targeting precision, measurement quality, and ROAS.We also cover how generative AI shopping tools from ChatGPT to Google AI Overviews could disrupt affiliate marketing this holiday season, potentially cutting referral traffic from sites like Wirecutter. Sellers will need to adapt by creating their own review-style content, experimenting with hybrid commission models, and finding ways to surface products directly inside AI shopping tools.Tariffs are another hot topic, with new U.S. tariffs on Chinese imports adding an estimated $12.2 billion in monthly costs for consumers — about $47 per person. Many shoppers are avoiding Temu and Shein, opening opportunities for domestic brands and those sourcing from tariff-free regions, at least until the de minimis rule expires globally on August 29.Despite cost pressures, July retail sales rebounded strongly. Core retail sales rose 1.55% month over month, with big gains in sporting goods, general merchandise, and clothing. Digital product sales jumped 25% year over year, signaling continued strength in deal-driven, seasonal buying.We close with updates on Amazon Handmade’s reclassification project, which is moving products into standard product types for better discoverability, and eBay’s new Boost icon that pushes sellers toward higher ad spend in Promoted Listings — raising questions about the future cost of organic visibility.Subscribe to the BellaVix News & Updates Newsletter on LinkedIn for weekly insights: Subscribe here

Send us Fan MailIn this August 5, 2025 edition of Selling on Giants – eCommerce News & Updates, Mr. Will unpacks a jam-packed week of platform shifts, seller pain points, and retail evolution, all delivered with the clarity and dry wit you’ve come to expect.We start with Amazon’s controversial update to seller feedback: customers can now leave star-only ratings with no written explanation and no option for sellers to appeal. FBA sellers are already raising red flags about delivery issues being misattributed and the loss of transparency in how feedback affects account health. This change might improve average ratings on paper, but sellers are flying blind in real-time.Then we pivot to Walmart’s surprising move into collectibles. At The National Sports Collectors Convention, Walmart debuted its marketplace strategy for trading cards and memorabilia, featuring top sellers like Dave & Adam’s and Goldin. It’s a clear signal Walmart is curating verticals, not just expanding SKUs.Back on Amazon, Handmade sellers are suffering major traffic losses after a silent backend category reclassification blitz. Listings are being miscategorized with no warning, killing visibility overnight. Mr. Will breaks down how to identify if you're affected and how to work around Seller Support’s automated dead ends.Other highlights:Amazon’s new Return Reduction Recommendations tool now lives inside Voice of CustomerQ2 earnings show ad revenue up 22% to $15.7B while retail growth stagnatesTikTok’s viral videos are now streaming in malls via a Rockbot + Westfield partnershipWalmart’s Trust and Safety overhaul tightens seller scrutiny with AI and stricter onboardingHoliday prep starts now: WFS deadlines, listing audits, and deal submission windowsThe “eCommerce disruption era” is officially over—omnichannel is the new defaultGrainger proves B2B buyers demand digital convenience tooKroger merges KPM and 84.51° to strengthen retail media attributionThis week’s takeaway? Retail isn’t dying, it’s evolving. Sellers who adapt to blurred channels, smarter compliance, and platform-native content will be the ones who win in Q4 and beyond.Subscribe to the BellaVix Newsletter for more updates and strategy deep dives every Tuesday.

Send us Fan MailIn the July 29, 2025 episode of Selling on Giants - eCommerce News & Updates, Mr. Will breaks down the week’s most important marketplace shifts with sharp insight, real-world context, and just enough edge to make it worth your time.This one’s all about clarity, performance, and the growing role of AI across the platforms that matter.Here’s what we cover:Amazon’s Potential Sales Lift for Shoppable Video Finally, some real numbers behind the video push. Sellers can now see category-specific sales lift estimates based on what similar brands earned after uploading shoppable videos. For Beauty and Handmade brands, the data speaks clearly—video moves the needle.Multimodal AI Search Comes to Amazon Search is no longer just about keywords. Amazon is now interpreting product listings visually and semantically. Main images and A plus content are being factored into rankings. If your listing isn’t aligned with how your customer searches and shops, expect to slide down the page.Walmart Tightens Jewelry Listing Requirements If you sell jewelry, you’ll need to start including metal type, purity level, plating method, and weight. Vague listings will be suppressed. Now’s the time to update your catalog before Walmart’s systems flag it for you.Walmart Adds Reporting to Review Accelerator Sellers finally get transparency into what they’re being charged and credited for each incentivized review. If you’ve been guessing at ROI, this report connects the dots.New Rules for Promotional Pricing on Walmart Walmart is cracking down on repetitive promos. You’ll need a 30-day buffer between identical discounts, and all offers must meet minimum thresholds. Plan your pricing strategy like a retailer, not a workaround.Motion’s 2025 Creative Trends Report Lo-fi still works, but it’s getting crowded. Humor is making a comeback. Long-form storytelling is converting. The best brands are building native content that feels like it belongs in the feed, not a billboard.McKinsey’s Forecast on AI Agents The future is already here. McKinsey projects AI agents could add $1.5 trillion in value by handling operations, pricing, and even creative. Retail is one of the biggest opportunities. The brands that build systems now will scale faster than the ones stuck in spreadsheets.Walmart’s Super Agents Are Live Walmart is already using internal AI tools to automate merchandising, inventory, and supply chain workflows. These aren’t off-the-shelf bots. They’re deeply integrated decision engines. The sellers who move quickly and stay clean on data will benefit most.Amazon’s Full Funnel Strategy Is Working Brands running Streaming TV and upper funnel ads are seeing lift in Sponsored Products. Attribution is still messy, but the momentum is real. If your detail pages aren’t optimized, even the best ad strategy won’t save you.ChatGPT Now Uses Google Search OpenAI confirmed that ChatGPT now pulls answers from Google. That means your SEO fundamentals—structured data, schema markup, and crawlability—now impact your visibility in AI tools. Your SEO strategy is officially your AI strategy.Trump’s EU Trade Deal Could Mean Tariff Relief Apparel, luxury, and industrial goods may benefit most. If your brand sources from or ships to the EU, this could improve your margins if you’re ready to act quickly and stay compliant.And One Last Thought AI can help you scale. But it can’t give your brand taste. That’s on you. Future Commerce said it best: plastic watches are everywhere. Be the Patek.—Subscribe to the BellaVix Newsletter for weekly insights that keep operators ahead of the noise

Send us Fan MailThis week on Selling on Giants – eCommerce News & Updates, recorded the week of July 22, 2025, Mr. Will unpacks the most impactful stories in marketplace selling—from Amazon’s long-overdue Fee Explainer tool to Walmart’s global logistics power move and Shopify’s bold stance on omnichannel.In this episode:What is Amazon’s new Fee Explainer tool—and how can it help sellers track profit? Learn how this new feature breaks down charges by category and formula, giving your finance team clarity on subscriptions, referral fees, return fees, and more.Why did Amazon remove thousands of LEGO listings overnight? We dig into the backend enforcement shift affecting resellers, collectibles, and ungated accounts—and what this means for brand registry control going forward.How is Walmart scaling its U.S. supply chain model globally? Discover the AI, robotics, and inventory automation now rolling out across Mexico, Chile, and beyond—and why 3P sellers need to level up their own logistics game.Can Amazon’s AI really help you name your brand? With the new “brand personality” feature, Amazon’s name generator might actually spit out something useful—just don’t forget the trademark check.Why is flexible warehousing the must-have strategy of 2025? From short-term storage to dynamic regional fulfillment, brands that ditch rigid leases are winning on speed, cost, and agility.What’s the problem with Prime Day… if you’re not Amazon? New data shows shoppers didn’t even search for deals on other platforms. We explain why discoverability—not discounts—is the real revenue killer.What did Shopify say about the death of omnichannel? Hint: if your customer still notices you have “channels,” you’re already behind. The future is seamless, data-driven commerce everywhere that counts.Plus: an image upload tool that no longer punishes you for one bad file, and why your FBA inventory numbers may be lying to your spreadsheets.Whether you’re a solo brand builder or managing a full-blown marketplace team, this week’s episode brings clarity, dry wit, and strategic takeaways you can actually use.Want the written version with links and seller insights? Subscribe to the BellaVix News & Updates newsletter on LinkedIn.