The Bumper Blueprint Podcast

In this episode of The Bumper Blueprint Podcast, Jovana Vujnic walks through Step 3 of the framework: removing the layers that make marketing feel heavy — even after lead flow has been fixed.Jovana shares what this looks like in real businesses:Duplicate landing pages for the same offerMultiple CRMs that don’t talk to each otherOverlapping email sequencesTeams unsure which process is actually currentNothing is completely broken.But everything feels slow, confusing, and harder to manage.And that friction doesn’t just affect your team — your customers feel it too.The fix isn’t adding more.It’s simplifying.In this episode, Jovana breaks down how to declutter your systems by asking better questions:What is this step actually doing?Does this tool have a clear role?Is this helping the customer move forward?She also shares examples of what happens when businesses remove the excess — from streamlined onboarding to fewer touchpoints — leading to stronger engagement, clearer journeys, and more time back in the business.The key message: simplify before you scale.👉 Want help mapping and simplifying your systems?Book a 1:1 workshop with Jovana at bumperleads.com

Most businesses don’t have a lead problem.They have a flow problem.In this episode of The Bumper Blueprint Podcast, Jovana Vujnic walks through Step 2 of the framework: cleaning up how leads move through your business before adding new tools, AI, or automation.Because when the path isn’t clear, automation doesn’t fix the issue - it amplifies it.Jovana shares real examples of what happens when businesses skip this step: missed follow-ups, duplicated communication, disconnected customer experiences, and systems that create more work instead of less.You’ll also hear what good lead flow actually looks like in practice:Clear ownership of every enquirySimple pathways from interest to conversationSmart follow-up that supports your team when they’re busyAI used as support, not a replacementThe key message: simplify before you scale.If your systems feel heavy, it’s not because you need more tools - it’s because your flow needs clarity.Next episode, we move into Step 3: removing the clutter that slows everything down.Thanks for tuning in! Let's connect on LinkedIn

I just got back from New Zealand, and on the flight, I finally watched the Becoming Led Zeppelin documentary. As a massive fan of the band, I was struck by their origin story -specifically how much it mirrors the transition we are all making into the world of AI.In this episode, I talk about why Led Zeppelin’s ability to record their first album in just 36 hours wasn’t a fluke. It was the result of years of "session work" and a leader who knew how to orchestrate talent.We explore the parallel between those early studio days and the current AI landscape. AI is our modern-day session musician; it’s here to handle the technical heavy lifting so you can focus on being the lynchpin of your business.What we cover:00:00 – Reflections on my New Zealand trip and the Becoming Led Zeppelin documentary.01:12 – The "pre-fame" years: How the band mastered their craft in the shadows.01:40 – Why AI is currently in its "session musician" phase for your business.01:58 – The Jimmy Page effect: The importance of having a lynchpin who understands brand, negotiation, and orchestration.02:36 – Speed of execution: How the band recorded an album in 36 hours and what that means for your automation.03:11 – Mastery commands tools: Why you need to know "how to play" before you turn on the AI amplifier.03:59 – Using technology to amplify your unique human strengths rather than replacing them.04:23 – How to stop doing the "busywork" and start acting like the conductor of your empire.04:51 – My 6-step Bumper Blueprint and how to get started.Resources mentioned:The Bumper Blueprint (6-Step Framework): https://www.bumperleads.com/ I've also published an article about this on my LinkedIn - please do connect with me while you're there too!

Most businesses think they need more leads.In reality, they have a leak problem.In this episode of The Bumper Blueprint Podcast, Jovana Vujnic walks through Step 1 of the framework: finding where leads are being lost before adding AI, switching CRMs, or building new automations.Because tools don’t fix unclear journeys.Jovana unpacks how friction shows up in everyday ways - slow follow-ups, unclear next steps, scattered data, misaligned sales and marketing. She shares real examples of revenue lost through small delays and broken handovers, and explains why mapping what’s actually happening (not what you think is happening) is the starting point.You’ll also hear practical examples of systems that plug the gaps:Welcome nurture sequences for new subscribersAbandoned cart and enquiry follow-ups that capture intentSmart acknowledgement tools when teams are busySimple automation that supports, rather than replaces, human connectionThe key message: clarity before new tools.Before you add AI, optimise what you already have.Follow us on:Website: ⁠https://bumperleads.com⁠Connect with Jovana on LinkedIn: ⁠linkedin.com/in/jovanavujnic⁠If this episode sparked ideas or gave you clarity, share it with a friend or teammate who needs to hear it.And don’t forget to hit Subscribe and leave a review — it helps more people build systems that last.

In this first episode under our new name, Jovana Vujnic unpacks one of the biggest challenges facing businesses today: using AI and automation without losing their brand. From Jeanswest’s AI marketing fail to chatbot disasters at Air Canada and Taco Bell, we explore what happens when businesses implement tech without strategic alignment, and how to avoid those mistakes.Jovana also shares why The Bumper Blueprint was created, how it closes the gap between strategy and execution, and what great automation actually looks like (hint: Fisher & Paykel’s AI-powered store personalisation is one to watch).Whether you're a business owner, freelancer, or agency partner trying to build smarter systems, this episode gives you the clarity you need to move forward — with strategy first.Why AI doesn’t break your brand but exposes itThe “Brand Action Gap” that keeps businesses stuckHow poor customer journey design leads to viral tech failuresThe difference between tactical tools and strategic systemsWhat good looks like: a real-world example of Salesforce and Fisher & Paykel’s AI alignmentWhy The Bumper Blueprint™ is more than a framework Strategy insights from a brand perspectiveSalesforce Personalisation use case (Fisher & Paykel)Bumper Leads → https://bumperleads.comWebsite: https://bumperleads.comLinkedIn: linkedin.com/in/jovanavujnicIf this episode sparked ideas or gave you clarity, share it with a friend or teammate who needs to hear it.And don’t forget to hit Subscribe and leave a review — it helps more people build systems that last.

It’s the end of an era - and the start of something better.In this season finale, I’m saying goodbye to Marketing Automation Made Simple name and officially reintroducing the show as The Bumper Blueprint Podcast. This isn’t just a name change. It’s a full reset.I’m pulling back the curtain on my 2025: the business I shut down, the startup I walked away from, and why getting uncomfortable again was exactly what I needed. You’ll also get a refresher on the 6-step Bumper Blueprint framework we’ll be using to help business owners grow without burning out.If you’re the bottleneck in your business and you know it, this episode is your call to step up and clear the plate.In this episode:Why I’m rebranding the podcast and what’s changingThe hard lessons from a failed acquisition and a misaligned partnershipHow to use the “Partnership Quadrant” to avoid bad dealsWhy comfort can kill your momentumA breakdown of the updated Bumper Blueprint™ frameworkWhat 2026 means for you (and me)Links:Book a free 30-min chat: bumperleads.comSubscribe so you don’t miss the new seasonLeave a review if you’ve been on this ride with me - it means more than you knowLet’s make 2026 bold, simple, and human.00:00 Introduction and Big Announcement00:54 Reflecting on 2025: Lessons Learned04:29 The Partnership Quadrant Framework08:30 Introducing the Bumper Blueprint12:33 Personal Reflections and Closing Thoughts

Greg Merrilees, founder of Studio1Design.com, has redesigned over 2,000 websites for high-profile clients like Jordan Harbinger, Ezra Firestone - and yes, even Stallone.But this episode isn’t about name-dropping. It’s about what actually makes a website convert in 2025 and beyond.Jovana and Greg break down:Why most websites leak sales (and how to fix it)How to tell if your site needs a redesign - or just a strategy upgradeThe real role of AI agents, vibe coding, and digital clones in future websitesWhat smart design looks like in a world flooded with templated AI slopHow to create a site that sells - not just looks goodIf you’re still running your business with a template site, or wondering if websites are still worth investing in, this is your blueprint for staying relevant, memorable, and conversion-focused.Timestamp:00:00 – Meet Greg Merrilees: Web Strategist to the Stars01:15 – How a t-shirt biz pivoted into a website powerhouse02:35 – The Ezra Firestone & James Schramko connection04:20 – Why clarity trumps creativity in web copy06:00 – Templates vs. custom design: where websites go wrong08:00 – The design trap: when "too fancy" kills sales10:00 – Signs it’s time to redesign your website (and what to fix first)12:00 – Digital twins & AI helpers: new tools to engage leads14:00 – What’s working now: Microsoft Clarity, split testing & data-led design16:00 – Case study: Kaari Swim’s mobile-first conversion boost18:00 – Friction kills: how to guide your customers to buy faster20:00 – Why branding & consistency matter more than ever22:00 – Where to start if your website’s stuck in the past24:00 – Greg’s go-to resources to improve your site today25:40 – Final takeaways + where to find Greg online👉 Love this episode?Don’t miss what’s coming next.🔔 Hit Follow on your podcast app📩 Subscribe to our emails at Bumper Leads🎯 P.S. Here are 4 ways we can help you grow your business (without the overwhelm):1. Free tips, real results. Follow us on social for bite-sized marketing automation tips you can implement today:📲 ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠LinkedIn⁠ | ⁠TikTok⁠ | ⁠X⁠Follow Jovana on ⁠LinkedIn⁠ and ⁠X⁠2. Want to DIY with support? Join the waitlist for our Done-With-You training:👉 ⁠Marketing Automation Made Simple Course⁠3. Ready to scale fast with expert help?Apply to work with us privately using The Bumper Blueprint™:🚀 ⁠Let’s build your growth system⁠4. Quick win alert! Grab our free checklist: 30 Ways to Boost Your Sales & Save Time with Automation:📥 ⁠Download it here

In this episode of Marketing Automation Made Simple, Jovana shares how programming games in the 80s shaped her love for building - and how vibe coding today brings that same joy back to business.She breaks down what vibe coding is (hint: it’s not actual coding), why it’s a game-changer for small business owners, and how tools like Replit and Lovable are helping people go from idea to working prototype - without the 6-month dev process.You'll learn:What vibe coding looks like in actionHow it replaces weeks of meetings, briefs, and design mockupsWhy testing ideas now takes hours, not monthsAnd how you can start using it without needing a tech teamIf you’re tired of watching good ideas die in meetings, this episode will show you a faster, more fun way to bring them to life.Stick around for a sneak peek of next week’s guest, Greg Merrilees, on how AI is reshaping web design.TIME STAMP:00:00 Introduction to Marketing Automation Made Simple00:38 Nostalgic Beginnings: Coding in the 80s02:20 The Evolution of Technology and AI02:41 Introducing Vibe Coding04:31 The Joy of Vibe Coding05:17 Traditional vs. AI-Driven Processes07:15 Real-World Examples of Vibe Coding10:17 Getting Started with Vibe Coding11:56 Conclusion and Next Episode TeaserAndrej Karpathy Wikipedia

Ever wished you could clone yourself to handle sales calls, customer questions, or onboarding - without losing that human touch?In this episode of Marketing Automation Made Simple, I sit down with Arman Assadi, founder of Steno.ai, the company behind Tony Robbins’ official AI voice twin. Yes, Tony Robbins now has a digital voice agent that can coach, inspire, and guide users as if they’re speaking to the real deal - and it's powered by AI.We unpack what that actually means, how it works, and why this kind of automation is no longer just for tech giants. If you’re a small business owner or digital marketer tired of being stuck in endless Zooms or writing the same emails on repeat, this episode will show you a smarter, more scalable path.We cover:What a voice agent really is - and how it’s different from a chatbotHow Tony Robbins (and other famous coaches) is using AI to personally coach thousands at scaleReal-world ways small businesses are using voice agents todayWhat it takes to set one up (hint: it’s way more affordable than you think)The future of marketing funnels and customer experience with AIWhether you’re new to AI or already experimenting, this conversation will open your eyes to what’s possible right now - without burning out or blowing your budget.Arman Assadi is the Founder and CEO of Steno.ai, where he builds AI digital twins trained on expert knowledge to convert, engage, and drive revenue. A former Googler and seasoned entrepreneur, he was featured on the cover of Foundr Magazine for leading 13 product launches to 7+ figures. He also co-hosts Alfalfa, a top 50 Business News podcast.“Voice agents are like having a one-on-one sales call with a clone of yourself—24/7, in any language.”“You’ve spent years building content. Voice agents let you turn that into one-on-one, personalized conversations with every lead.”– Arman Assadi“It’s not just automation—it’s connection at scale. That’s what voice AI brings to the table.”– Jovana Vujnic🎯 Mentioned in the episode:Steno.aiTony Robbins AI Coach AppYou can follow Arman on Instagram LinkedInTime Stamp:00:00 Introduction to Marketing Automation Made Simple00:20 Exploring Voice Agents with Arman Assadi01:17 Understanding Voice Agents and Their Capabilities03:57 Arman Assadi's Journey and Insights07:27 The Future of AI and Voice Agents10:24 Implementing Voice Agents in Small Businesses18:38 Cost and Accessibility of Voice Agents25:33 Impact and Potential of AI in Business35:08 Conclusion and Final Thoughts🎯 P.S. Here are 4 ways we can help you grow your business (without the overwhelm):1. Free tips, real results.Follow us on social for bite-sized marketing automation tips you can implement today:📲 Instagram | Facebook | LinkedIn | TikTok | XFollow Jovana on LinkedIn and X2. Want to DIY with support?Join the waitlist for our Done-With-You training:👉 Marketing Automation Made Simple Course3. Ready to scale fast with expert help?Apply to work with us privately using The Bumper Blueprint™:🚀 Let’s build your growth system4. Quick win alert!Grab our free checklist: 30 Ways to Boost Your Sales & Save Time with Automation:📥 Download it here

What happens when AI misfires in your business? Spoiler alert: it’s not pretty.In this episode of Marketing Automation Made Simple, we’re diving deep into the messy, misunderstood world of AI ethics and compliance. From accidental discount offers that spark outrage (yes, we’re sharing a personal example involving a craft brewery), to AI avatars that leave followers feeling... icky - this is the episode every business owner needs to hear before they flip the automation switch.We’re discussing:The dangers of shady shortcuts in marketing automationWhy permission-based marketing is your new best friendHow big brands (like Amazon) got it wrong—and what you can learn from themPractical ways to stay human while scaling with techThe must-know regulations that could save your butt (and your brand)If you’re using automation to grow your business - or thinking about it - this episode will help you stay smart, simple, and above all… ethical.👀 Check out the full blog post for links to the legislation and tools mentioned at BumperLeads.comTIME STAMP:00:00:00 - Introduction: Nightmare Scenarios in Automation00:00:58 - Welcome to Marketing Automation Made Simple00:01:10 - The Importance of Ethical AI00:01:42 - What is Ethical AI?00:01:53 - Case Study: Amazon's Biased Recruitment Tool00:02:25 - Key Challenges in Ethical AI00:02:25 - Transparency: Letting Customers Know00:02:47 - Consent: Explicit Customer Agreement00:02:59 - Bias: Avoiding Unintentional Favoritism00:03:20 - Compliance: Why It Matters00:03:20 - Case Study: Facebook Cambridge Analytica Scandal00:04:01 - Permission-Based Marketing00:04:44 - Recording Conversations: Explicit Consent00:05:05 - Key Laws to Keep in Mind00:05:15 - TCPA: Protecting Consumers from Unwanted Calls00:05:38 - GDPR: The Gold Standard in Privacy Regulation00:06:22 - Australian Privacy Act: Clear Consent and Data Management00:06:54 - EU AI Act: Setting Global Benchmarks00:07:15 - The Importance of Trust in Business00:07:36 - Case Study: Babylon Health's AI-Driven Chatbot00:08:09 - AI Avatars and Customer Trust00:09:14 - Case Study: Craft Brewer's Automation Mistake00:10:07 - Keeping Trust at the Forefront00:10:07 - Human in the Loop: Reviewing AI Decisions00:10:29 - Transparency on Social Media00:10:40 - Practical Tips for Ethical Automation00:10:51 - Regular Compliance Checks00:11:12 - Explicit Consent for Automation00:11:33 - Clear Notification for Recorded Conversations00:11:44 - Regular Bias Checks00:11:55 - Labeling AI-Generated Content00:12:05 - Protecting Reputation and Customer Loyalty00:12:16 - Summary and Closing Remarks00:12:59 - Additional Resources and Blog Post Information00:10:40 - "Doing these things isn't just about avoiding trouble, it's about protecting your reputation and ensuring customers keep coming back and doing business with you more."P.S. Here are 4 ways we can help you grow your business:1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/LinkedIn: https://www.linkedin.com/company/17912778/TikTok: https://www.tiktok.com/@bumperleads2. Done-With-You Training - Join the Waitlisthttps://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Feeling like your CRM is more trouble than it’s worth—or worse, still stuck in a spreadsheet? This episode is your permission slip to stop the tech overwhelm and start making smart, scalable decisions.I chat with Frieda Maher, founder of Sales Pod and CRM transformation queen, about how small businesses can ditch clunky systems, stop wasting time, and build simple, scalable solutions that actually work.Whether you’re CRM-shopping, considering a switch, or just trying to make your current setup work harder (without hiring another admin), Frieda breaks it all down—minus the jargon.🔗 Links & Resources:Connect with Frieda on LinkedIn: Frieda MaherVisit Sales Pod: salespod.com.auFrieda’s course: CRM Game Plan (or update with correct link)Tools mentioned: MailerLite, HubSpot, ActiveCampaign, Go High Level, Insightly, Pipedrive, ZohoBonus: Chris L. Davis – ActiveCampaign Education & MentorshipMy Interview with Chris L. David - listen hereTime Stamp00:00 – Intro: Why simple, smart, and human systems are the way forward01:05 – Meet Frieda Ma: From global sales ops to small business game-changer03:12 – Why big improvements happen in small businesses06:40 – The truth about what a CRM actually is (and isn’t)09:55 – “What’s the best CRM?” is the wrong question to ask13:01 – When it’s time to ditch your system and upgrade (hint: more effort in than value out)17:15 - Signs your tech stack is holding you back (and wasting money)19:40 – How to make CRM decisions without losing your min23:30 – Frieda’s course: CRM Game Plan—structure without overwhelm29:42 – Real talk on CRM pricing, scale, and hidden traps30:05 – Listener Q&A from Aya: How to break into CRM as a career31:10 – Top CRM picks for small businesses right now (MailerLite, HubSpot, ActiveCampaign & more)34:12 – Frieda’s final advice: Start small, stay human, and pick tech that supports how you workP.S. Here are 4 ways we can help you grow your business:1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/LinkedIn: https://www.linkedin.com/company/17912778/TikTok: https://www.tiktok.com/@bumperleads2. Done-With-You Training - Join the Waitlisthttps://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Imagine a world where your expertise can operate 24/7, without burning out. In this video episode, my twin sister and I are showing you step by step how to clone yourself and create your very own digital twin using Custom GPTsYou'll learn why the paid version of ChatGPT is a game-changer, how to start cloning your skills, and real-world examples of custom GPTs in action. If you're sick of repetitive tasks and want to focus on what makes you great, this episode is for you. Download the cheat sheet from the show notes and start cloning yourself today!Time Stamp:00:31 Introduction to AI and Custom GPT01:12 Understanding Custom GPT and Its Benefits04:56 Steps to Create Your Custom GPT07:35 Testing and Fine-Tuning Your Custom GPT12:52 Real-World Applications and Success Stories22:14 Using Custom GPT for Lead Generation and Customer Support33:02 Final Thoughts and Resources✅ CHEAT SHEET: How to Clone Your Skills Using a Custom GPTStep 1: Define What You’re Cloning ☑️ Your expertise (email marketing, fitness, HR?) ☑️ Your tone of voice (e.g., cheeky, direct, nurturing) ☑️ Your methods, checklists, frameworks, FAQsStep 2: Create a Persona for Your GPT ☑️ Name your GPT ☑️ Describe your role: “I help [who] with [what]” ☑️ Choose your tone and values ☑️ Include what you do not want it to sayStep 3: Collect Your Knowledge ☑️ Blog posts, SOPs, onboarding docs ☑️ Email templates ☑️ FAQs or client scripts ☑️ Product or service descriptionsStep 4: Build It in ChatGPT ☑️ Go to “Explore GPTs” > “Create GPT” ☑️ Fill in your GPT's name and instructions ☑️ Upload files or paste content ☑️ Test a few sample questionsStep 5: Train It Like an Intern ☑️ Adjust how it responds ☑️ Give feedback: “Make that more casual” or “Use bullets” ☑️ Repeat until the tone feels just rightStep 6: Put It to Work ☑️ Use it to respond to team or client questions ☑️ Add it to your website ☑️ Use it to write your content ☑️ Create a lead magnet: “Ask MyGPT anything!”Step 7: Keep It Fresh ☑️ Update files and responses regularly ☑️ Re-train as your business grows ☑️ Keep tone aligned with your evolving brandP.S. Here are 4 ways we can help you grow your business:1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/LinkedIn: https://www.linkedin.com/company/17912778/TikTok: https://www.tiktok.com/@bumperleads2. Done-With-You Training - Join the Waitlisthttps://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Think you're "just not good at sales"? Think again.In this episode of Marketing Automation Made Simple, we’re flipping the script on selling with Frances Pratt, founder of Metisan and a total pro at helping people feel good about sales. We dive into why sales doesn’t have to feel slimy, how automation can ease the awkward parts, and why your favourite client holds the key to your next breakthrough.Whether you're running a business, wearing all the hats, or just trying to stop dreading sales calls, this conversation is for you. Let’s ditch the pressure and make selling feel like helping👩‍💼 About Our GuestFrances Pratt has over 30 years of sales experience and is the founder of Metisan, where she helps people sell with confidence and clarity. She's the author of More Sales, Less Marketing, and she's on a mission to turn selling into something everyone can feel good about.🧠 What You’ll LearnWhy sales gets a bad rap—and how to change your mindsetHow to sell without feeling like a pushy salespersonThe biggest myth about sales (hint: it’s not just for extroverts)How automation can free you up to build real relationshipsThe two things every business owner should ask their favorite clients00:00 Introduction 00:30 Reframing Sales with Frances Pratt05:36 The Biggest Myths About Sales07:57 Outbound vs Inbound Sales12:51 Setting Clear Expectations for Salespeople23:51 The Importance of Customer Feedback26:52 The Role of Marketing in Sales31:15 Conclusion and Final TipsHere's where you can find Frances:LinkedIn : https://www.linkedin.com/in/franpratt/Instagram : https://www.instagram.com/metisanau/Facebook : https://www.facebook.com/Metisan.auAccelerateSales : Group sales coaching : https://acceleratesales.online/ ===================================Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.P.S. Here are 4 ways we can help you grow your business:1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/LinkedIn: https://www.linkedin.com/company/17912778/TikTok: https://www.tiktok.com/@bumperleads2. Done-With-You Training - Join the Waitlisthttps://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Burnout, messy marketing, and tech overwhelm—sound familiar?If you're feeling overwhelmed, intimidated, or just sceptical about using AI in your business—you're not alone. Many coaches, consultants, and business owners worry that AI will strip away the human touch. In this episode, I'm joined by long-time online business expert Jason Van Orden to unpack how AI can actually make your life easier—without making your brand sound robotic. We explore how to use AI like a business advisor, keep your messaging authentic, and scale in a way that feels right.Jason Van Orden is the Growth Strategist to Coaches and Consultants.Jason also shares a success story of a client who completed her long-awaited book using AI assistance and provides actionable insights on creating a customized AI 'second brain' for business owners. Also check out Jason's workshop for further learning:https://jasonvanorden.com/ai/Website: https://jasonvanorden.com/🎧 Tune in to learn how to stay human while getting smarter with your strategy.Timestamp:00:00 Introduction and Welcome00:32 Meet Jason Van Orden02:00 Jason's Journey in Marketing03:56 The Power of AI in Business04:37 Practical AI Applications08:30 Creating a Custom AI Advisor10:00 Frankie the cat interrupts the conversation22:46 Real-Life Success Stories28:19 Conclusion and Resources===================================Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.P.S. Here are 4 ways we can help you grow your business:1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/LinkedIn: https://www.linkedin.com/company/17912778/TikTok: https://www.tiktok.com/@bumperleads2. Done-With-You Training - Join the Waitlisthttps://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

🤔 Email vs. Automation vs. AI—what's the ultimate marketing tool for your business? In this episode of the Marketing Automation Made Simple podcast, host Jovana and special guest Milena delve into the world of email marketing, marketing automation, and AI agents. They discuss the power and challenges of email marketing, highlighting its high ROI and the importance of personalization. They also cover marketing automation, emphasizing its efficiency in sending timely and relevant messages without manual intervention. Finally, they explore the role of AI agents, explaining how they can enhance marketing efforts through real-time data analysis and personalized engagement, while maintaining the need for human touch. The episode is packed with insights on how businesses can strategically implement these tools for maximum impact.Find out in our latest podcast episode with expert insights from Jovana and Milena. It's time to maximize impact and grow smarter!Time stamp00:00 Introduction to Marketing Dilemmas01:24 The Power of Email Marketing03:26 Challenges in Email Marketing03:59 Transition to Marketing Automation05:19 Understanding Marketing Automation08:46 The Rise of AI Agents10:47 Future of AI in Marketing17:10 Practical Advice for Businesses17:56 Conclusion and Final Thoughts===================================Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.P.S. Here are 4 ways we can help you grow your business:1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/LinkedIn: https://www.linkedin.com/company/17912778/TikTok: https://www.tiktok.com/@bumperleads2. Done-With-You Training - Join the Waitlisthttps://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

In this episode of the Marketing Automation Made Simple podcast, Jovana explores how AI is poised to transform marketing and business operations in 2025 and beyond. Jovana shares recent updates on her new startups and her new role as the director of MI Academy. The episode dives into the practical applications of AI, including AI agents that can automate tasks, reduce traditional marketing roles, and introduce dynamic pricing models. With examples and expert insights, the discussion covers the benefits and challenges of integrating AI into small businesses, emphasizing the importance of strategic use of the technology to maintain efficiency and innovation. TIME STAMP: 00:00 Introduction and Episode Overview 00:38 Personal Updates from Jovana 03:17 The Impact of AI on Marketing Roles 05:21 Understanding AI Agents 08:22 AI in Action: Real-World Examples 10:57 The Future of SaaS with AI 13:23 Pros and Cons of AI for Small Businesses 17:30 Conclusion and Final Thoughts Open AI Demo of a Customer Service AI Agent - check it out on this X post. =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ TikTok: https://www.tiktok.com/@bumperleads 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Want to close deals faster? 📈 Are you still using spreadsheets to manage leads? Adam Tuttle shares why investing in a CRM is crucial for small businesses in today's tech-driven world. Catch the insights in our latest podcast episode! In this episode of Marketing Automation Made Simple, Jovana welcomes Adam Tuttle, Director of Business Activation at ActiveCampaign.  Adam is a CRM enthusiast, marketing automation implementer, and e commerce marketing aficionado Adam shares his 12-year journey with ActiveCampaign and discusses the evolution and future of CRMs and marketing automation, especially with the integration of AI. The conversation delves into the importance of having a CRM, the impact of AI on marketing, the benefits of rapid automation, and practical examples of AI-driven initiatives. Adam emphasizes the significance of personalization, efficiency, and staying current with technological advancements, offering valuable advice to small businesses and listeners on leveraging technology for growth. Connect with Adam on LinkedIn - https://www.linkedin.com/in/j-adam-tuttle/ Listen now and take your business to the next level! Timestamp [00:02:24] The evolving definition of CRM. [00:05:26] CRM vs. spreadsheets in sales. [00:08:35] AI replacing data analysis roles. [00:12:14] Personalized marketing automation evolution. [00:18:40] Trust and technology in marketing. [00:19:34] Technology and human connection. [00:24:28] Using ChatGPT for sales efficiency. [00:29:12] AI in lead qualification. [00:30:36] Boosting connect rates through automation. [00:36:09] Problem-solving in business technology. You can trial ActiveCampaign for FREE for 14 days here =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ TikTok: https://www.tiktok.com/@bumperleads 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Let's talk about how to build a marketing growth system for your ecommerce store! In this comprehensive episode of 'Marketing Automation Made Simple,' Jovana from bumperleads.com provides e-commerce business owners with crucial strategies for building a marketing growth system and optimizing sales, particularly in preparation for major shopping events like Black Friday. The episode covers the importance of planning and simplifying marketing automation, capturing leads via email marketing platforms, and the use of lead magnets such as website pop-ups. It delves into integrating online and offline customer data, using QR codes, and setting up effective customer retention strategies including abandoned cart reminders. Jovana emphasizes the use of CRM systems for lead nurturing, personalizing email marketing, and leveraging customer data through surveys. Practical tips are shared for successful Black Friday campaigns, including early bird registrations and strategic email sequences. Podcast Listener Shoutout: Othmane and Youssef run this amazing business in Dubai called Kurtains.ae https://kurtains.ae/ and they've found clever ways to revolutionize e-commerce with a customized WooCommerce checkout and a frictionless subscription services, that is very impressive! Well done guys! You'll have to buy their curtains if you're in Dubai to check out this amazing purchasing process :) Time Stamp 00:00 Welcome to Marketing Automation Made Simple 00:23 The Importance of Planning for Black Friday 00:31 Simplifying Marketing Automation 02:04 Capturing Leads Effectively 03:21 Growing Your Customer Database 04:29 Leveraging Email Marketing 04:45 Maximizing Black Friday Sales 05:39 Understanding Traffic and Lead Conversion 11:07 Strategies for Seasonal Sales 12:16 Enhancing Customer Engagement Online 13:36 The Power of Abandoned Cart Emails 15:10 High Delivery Costs and Cart Abandonment 15:46 Importance of Free Shipping and Stock Reminders 16:04 Coupon Redemption Issues and Account Creation Friction 17:10 Abandoned Cart Reminders and Retargeting Strategies 17:42 Sales Team and CRM Integration 19:56 Personalizing Email Marketing 22:30 Black Friday Campaign Strategies 25:42 Post-Black Friday Promotions and Holiday Sales 26:46 Listener Shoutout - Kurtains.ae =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ TikTok: https://www.tiktok.com/@bumperleads 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Simplifying Marketing Automation for Small Businesses: Strategies for Seamless Integration and Increased Revenue In this episode of 'Marketing Automation Made Simple,' host Jovana from BumperLeads.com dives deep into simplifying marketing automation for small business owners. She discusses real-world examples and strategies for integrating various marketing tools to save time and money. Drawing from a recent workshop with a law firm, Jovana emphasizes the importance of cohesive systems, reducing tech debt, and effective lead nurturing through CRM and marketing automation platforms. She also outlines the 'Bumper Blueprint' strategy, focusing on custom CRM enhancements, segmentation, and automation to streamline sales and marketing operations. Listeners will gain insights on improving lead capture, implementing follow-up sequences, and creating VIP customer experiences, all aimed at increasing revenue and efficiency. 00:00 Introduction to Marketing Automation 00:36 Workshop Insights and Challenges 03:28 Strategies for System Integration 04:18 The Bumper Blueprint: A Marketing Growth System 05:27 Client Case Study: Custom CRM and Marketing Automation 12:18 Segmentation and Customer Journey 16:25 Lead Capture and Nurturing 38:01 Engagement Tracking and Database Health 42:12 Implementation and Training 43:45 Conclusion and Next Episode Preview =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ TikTok: https://www.tiktok.com/@bumperleads 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Have you ever struggled to implement a CRM for your business? Or just simply setup a simple automated sequence? You're not alone! In this episode of Marketing Automation Made Simple, your host Jovana from bumperleads.com delves into the essentials of creating successful marketing automation for businesses. She explores the growth and trends in the global marketing automation industry, shedding light on critical data from Forster's study and other research findings. The key barriers to marketing automation success, include - lack of strategy, - marketing and sales misalignment - system complexity, - inadequate data quality, content relevance, employee skills, and budget constraints. Jovana also introduces strategies and tools, particularly the Bumper Blueprint System, to help businesses bridge the gap between their needs and technical implementation challenges, with practical examples from various industries. 00:00 Introduction to Marketing Automation Made Simple 00:42 Understanding the Marketing Automation Landscape 01:21 Industry Trends and Market Growth 05:01 Barriers to Marketing Automation Success 08:04 Marketing vs. Sales Misalignment. 15:47 Overcoming Barriers with Effective Strategies 18:05 Conclusion and Next Steps =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ TikTok: https://www.tiktok.com/@bumperleads 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Are you always talking to unqualified leads? Are your email open rates tanking? It's time for a list cleanse! In this episode of Marketing Automation Made Simple, your host Jovana from bumperleads.com is joined by Milena to discuss essential strategies for maintaining a healthy email list. They address common issues small business owners face, such as engaging unqualified prospects and dealing with stale email lists. Key takeaways include validating emails obtaining permission avoiding spam traps using welcome series segmenting your list handling inactive subscribers and sending relevant content. If you follow these steps, you can improve your email marketing effectiveness and deliverability rates in no time. Time stamp 00:00 Introduction to Marketing Automation 00:41 The Problem with Unqualified Leads 02:40 Validating Your Email List 03:43 Networking and Email Collection Tips 05:53 Managing Spam and Bots 07:20 Importance of Double Opt-In 09:54 Personalized Welcome Emails 12:26 Segmenting Your Email List 15:38 Handling Unsubscribes 22:40 Dealing with Inactive Subscribers 26:52 Win-Back Campaigns 30:07 Conclusion and Future Episodes Please note: The correct email validation tool is called NeverBounce or BriteVerify =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ TikTok: https://www.tiktok.com/@bumperleads 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Hey everyone! It's Jovana here and I'm back with another season and this episode is about what I've been up to since I last spoke to you, a big shout out to a listener and my thoughts on customer journeys and that sometimes having friction is not that bad for business! I'm sharing lessons from my personal experiences. Tune into learn more Here's what we cover: [00:02:20] Cryptocurrencies and blockchain technology [00:04:00] Automation agency inspiration [00:09:17] When is it OK to be bumpy [00:14:15] When is it NOT OK to be bumpy in your customer journey? [00:17:09] Understanding customer awareness stage [00:21:59] Customer journey with hybrid cars [00:23:55] All about applying automation in your agency and business. =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ TikTok: https://www.tiktok.com/@bumperleads 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Hi again and thank you for tuning into Marketing Automation Made Simple Podcast. This is your host Jovana from Bumperleads.com and I'm on a mission to simplify the world of marketing and automation for small business owners around the world, so they can save time, money and scale their businesses faster. Today I'm excited to close off this season with a company that we've all grown up with. Everyone of us would've used their platform to kickstart our careers in digital marketing or if you're a business owner, who has a website, you would've seen their logo everywhere online and used their platform to automate your first marketing email. My guest today is Adam Anger, who is the Chief Sales Officer and Head of International at Intuit Mailchimp. Mailchimp is a brand that has inspired many of us and it continues to surprise us. With the recent acquisition by Intuit, Mailchimp will be expanding their offering to serve more small and mid-sized business by integrating with Intuit product suite. Think Quickbooks online and Mailchimp deep data integration. Exciting! I've met Adam Anger here in Melbourne, Australia as they are also expanding offices globally and are looking to partner with more savvy digital marketers and help more small businesses thrive. I'm excited to dive into this episode! Let's do this Timestamp: [00:01:22] Adam's Background and The Future of Mailchimp [00:05:27] Email marketing and AI evolution with Intuit Product Suites [00:10:02] Email marketing renaissance [00:15:18] AI-powered customer segmentation [00:16:22] Email marketing and Gen AI [00:20:13] MailChimp's Global Expansion and Partnership program [00:25:43] MailChimp's endless future Intuit Mailchimp Event in London and Sydney is called From Here, To There and you can register here Agencies looking to partner with Intuit Mailchimp? Check out their Partner Program here to learn more Connect with Adam Anger on LinkedIn here Follow Intuit Mailchimp on LinkedIn here to learn more about their roadmap =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ TikTok: https://www.tiktok.com/@bumperleads 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Today, it's a solo episode from Jovana sharing some of the marketing automation principles that keep us on the straight and narrow, when it comes to building automations. There are 10 things that we like to keep front and center when creating automations or working with clients. And these are: Work less, convert more Simplicity If you set it and forget it, you will regret it If the work doesn't require creativity, automate it, delegate it or leave it - Naval Ravikant, https://www.air.chat/naval Your consumer is not stupid, they are your wife, Peep Laja, Conversion XL If in doubt, always choose native Amplify what's working When things go wrong, go back to the start Test, test, test, and test Bonus: 10. Automate responsibly - Chris Davis from Automation Bridge Do you have any guiding principles you'd like to share? Let me know in the Q&A section of the podcast if you're tuning in from Spotify. Time Stamps [00:00:58] The evolution of technology [00:06:51] Always review automations for success [00:08:17] Embracing creativity in work [00:13:36] Amplify what's working [00:16:04] Automate Responsibly =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Are you using tags, lists, or custom fields in your CRM? Have you ever wondered which one is better? And how does AI play a role in the CRM and the Marketing Automation space? Today's guest needs no introduction - Chris L. Davis is a great friend of mine who is a host of a popular podcast called ⁠All Systems Go! Podcast⁠. Chris is also the Founder of AutomationBridge.com. In this episode, Chris shares insights on automation, AI and segmentation, catering to agency owners, automation builders, experts, and non-techie business owners alike. Here's what we discuss: [00:02:06] Segmentation explained in layman terms. [00:10:22] What is a successful business segmentation. [00:18:35] Using segmentation to amplify success. [00:22:45] The impact of AI in marketing. [00:25:04] AI in Marketing Automation Industry. [00:30:14] Seth Godin's thoughts on AI [00:34:03] Segmentation in marketing automation. [00:37:15] Tags vs. Fields - which one is better for data gathering Chris L. Davis Bio Chris L. Davis is one of the most highly sought after marketing automation consultant and advisor in the industry. With a unique background in electrical engineering and leadership roles at major startups like Leadpages and ActiveCampaign, Chris has helped numerous startup companies raise a collective of over $157 million in capital. Combining his technical and marketing expertise, he developed a systematic approach to building automated marketing systems inside of businesses to maintain a lean operational footprint while experiencing enterprise level revenue scale. Passionate about empowering marketers, Chris created a membership community that serves as an ever-growing online resource, equipping digital marketers with the tools and techniques they need to automate the marketing of any business effectively. You can follow Chris Davis on LinkedIn here - https://www.linkedin.com/in/businesschris/ To view the mentioned resource - click here. =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Hey, awesome listeners! In this podcast episode, Jovana teams up with Reid Robinson, the AI Product Guru at Zapier, to dive into the magic world of Automation and AI. We are pumped to have Reid spill the beans on how Zapier is making businesses' lives way easier. Reid dives deep into Zapier's powers – it's not just a tool, it's THE tool that can automate anything you dream up. They chat about Reid's journey, his gig as the AI lead product manager at Zapier, and how the platform has evolved into a game-changer. Zapier's origin story pops up, dating back to 2011 when the tech scene looked quite different. Reid spills the deets on Zapier's recent glow-up, adding first-party tools like Tables and Interfaces to level up the automation game. Reid shares the latest in Zapier's AI game with a new slick AI Zap Builder that lets you describe your workflows using simple, everyday language. No more techy headaches! Tune in to learn what the future holds for Automations and AI as Reid shares his thoughts from Zapier's perspective and beyond. Reid will be presenting at the ActiveCampaign's Leap Day Extravaganza Event! He'll be talking about how to use ChatGPT in automations. You definitely wanna be there – it's gonna be a blast! This conversation is like your backstage pass to the evolution of Zapier and the super cool role AI plays in shaping the future of automation. Tune in, it's a wild ride! 🚀✨ This summary was made possible thanks to AI :) About Reid Robinson Reid harnesses the powers of AI and automation at Zapier, leading the development of innovations such as the AI Actions and the OpenAI’s GPTs.  His eclectic career, fueled by curiosity, determination, and a healthy dose of professional schmoozing, started with making 120 cold calls a day sans computer, selling conference tickets. Since then, he’s established strategic partnerships at both Zapier and Hootsuite, co-founded and led cocoNFT to acquisition, and returned to Zapier to spearhead AI product management. Outside of work, Reid enjoys a heated game of Root or Clank, trying new restaurants, and traveling with his wife and their 2-year-old explorer-in-training. Time stamp [00:02:20] Reid's background - AI and NFT [00:05:09] Marketing automation and AI [00:09:39] Content generation with Zapier [00:13:55] AI tools for email scraping [00:18:57] Automation in business operations [00:20:55] AI-generated code for users [00:23:40] Exciting tech advancements discussed You can follow Reid on LinkedIn https://www.linkedin.com/in/reidtrobinson/ X/Twitter https://twitter.com/Reidoutloud_ =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Wondering how to spend an extra day in February? "Make time for what matters" This is the inspiration behind ActiveCampaign's Leap Day Extravaganza Event scheduled to run on the 29th of February over 29 hours! On the Leap Day Extravaganza Virtual Event, the aim is to assist small business owners and marketers in saving time and increasing productivity through the use of technology, strategy, and process. It will run for 29 hours on February 29th, starting at 8 a.m. Sydney time and ending at 6 p.m. Los Angeles time. It's been a while since we had an event like this - I hope to see you there! Tune into Spotify Father Time's Leap Day Mixtape Here Timestamp: 00:00:24 - Leap Year: An Extra Day in February00:01:56 - The Quirkiness of Leap Years and Making Time00:03:30 - Utilizing Time Zones for a 29-Hour Event00:09:49 - Rand Fishkin's Chill Work Philosophy00:11:25 - Four-Day Work Week Discussion00:13:49 - Fractional CMOs and Time Management Research00:14:53 - Agency and Client Relationship Dynamics00:17:09 - Finding Work-Life Balance00:23:50 - Music and Time-Themed Spotify Mixtape00:25:15 - Beekeeping and Marketing Here's where you can learn more about this event: https://leapday.activecampaign.com/ #makemoretime Facebook: https://www.facebook.com/activecampaign/  Instagram: https://www.instagram.com/activecampaign/ LinkedIn: https://linkedin.com/company/activecampaign Threads: https://www.threads.net/@activecampaign TikTok: https://tiktok.com/@activecampaign X(Twitter): https://twitter.com/ActiveCampaign YouTube: https://www.youtube.com/@ActiveCampaign =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Welcome back to Marketing Automation Made Simple. In this episode, Milena and Jovana dive into the essential updates and trends for marketing automation in 2024. Major Update Alert: Email service providers like Yahoo and Google are requiring updates to domain protocols, specifically DKIM (Domain Keys Identified Mail) and DMARC (Domain-Based Message Authentication, Reporting, and Conformance). Action Required: Update your domain settings to ensure emails land in inboxes and not spam folders, protecting your domain reputation. Review and Refresh: It's crucial to revisit how leads are nurtured. Consider the actions they take or don't take before purchasing your products or services. Test Your Purchasing Process: Experience your store as a customer would. Ensure your nurturing emails and reminders are functioning as expected. Regular Check-ups: Go through your automations, like abandoned cart sequences and welcome series, to ensure they're up-to-date and are delivering! Content Authenticity: With AI-generated content on the rise, it's important to humanize your content to stand out. Authenticity is Key: Google's new algorithm prioritizes authentic content, so focus on humanizing your brand across all channels. AI Integration: Embrace AI tools like conversational forms and chatbots to enhance customer service and streamline processes. Voice and Mind Control: Future tech may include voice instructions and even neural links for business operations. As we navigate the fast-paced changes in technology, it's important to stay informed and adapt to new tools and trends. Remember to update your email settings, review customer journeys, check automations, and stay authentic in your marketing efforts. Let's make 2024 a year of growth and innovation in marketing automation!

As of February 2024, if your business sends newsletters on a regular basis, you will need to pay close attention to some big changes happening in the email marketing space.  Google and Yahoo have both announced that they will be implementing stricter measures around email authentication protocols that will require every sender to authenticate their email domain, to ensure safer and less spammy inboxes.  I’ve met a few businesses recently who: Don’t know about these new important email changes Don’t think it’s a big deal They put it into their “too hard basket” to deal with later I say this is too important to leave for later and should be addressed by every marketer at least 90 days in advance of the planned dates - which is the 1st of February 2024 as announced by Google. No doubt others will follow in lockstep. Although it seems too 'boring' or 'techy' for some marketers to grapple with, neglecting email authentication protocols could cost you in lost revenue, so it’s best to start planning now. These changes are positive news for everyone involved - your subscribers will have a cleaner, less spammy inbox and you’ll be following email marketing best practices. It’s really a win-win. Tune into today's episode to learn how these changes can impact your email open rates and your sales! Extra Resources: Email Deliverability: How To Avoid The Dreaded Spam Folder Klaviyo: How to prepare for Gmail & Yahoo email requirements Google Announcement =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

In this episode of the Marketing Automation Made Simple podcast, Jovana welcomes Shawn Herring, Chief Marketing Officer at airSlate, to discuss a brand new report on marketing automation and AI for small businesses. With over 20 years of experience in leading marketing teams, Shawn shares insights on how small businesses can effectively grow and compete in today's market. Tune in to learn more about the findings in the report run by airSlate that Jovana found 'shocking', and also this episode will showcase the impact of automation and AI on small businesses as experienced by Shawn over his 20 year automation career. [00:02:48] AI automation and human intervention. [00:03:45] Small businesses embracing AI - sharing report findings [00:10:21] Automation and business maturity. [00:11:22] Automating mundane tasks. [00:15:20] AI SWAT team - a great team building initiative [00:19:57] Embracing a four day work week. [00:22:01] Shorter work week and travel. [00:26:39] SMBs with bigger tech stacks. [00:29:45] The power of A/B split testing websites. You can download the SMB report here. =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

In this episode, Jovana is joined by her twin sister and colleague, Milena, to discuss the top questions to ask when designing sales funnels for your business. Whether you're a large or small business, this episode will provide valuable insights to help you create an effective marketing automation strategy. Tune in to learn more about sales funnels and how they play a crucial role in your marketing efforts, especially before you start creating automations. [00:02:07] What is a sales funnel? [00:05:08] The challenge of working with technology [00:09:54] Increasing customer lifetime value [00:13:31] Putting sales funnels together [00:16:10] Calculating return on investment [00:21:49] Building a marketing growth system [00:26:30] Marketing automation made simple calculator [00:29:30] Sales funnels and customer experience =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com/grow/ 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales And we mentioned our Marketing automation ROI calculator which you can access here: www.bumperleads.com/quiz

Over the last 3 months, Corey and I have been on a much needed adventure working and travelling through Turkiye and Greece. We packed 1 suitcase, including our laptops and quickly decided on our destination. Within 3 days, we were on the plane to Izmir, Turkiye. During our trip, Corey rediscovered his passion for craft beer. We got talking to a few large craft breweries and bars located in Izmir and Bodrum in Turkiye; and also in Crete and Naxos Islands in Greece. In this episode, I am sharing our travel experience and what we've learnt from speaking to some of these business owners. Every time I travel, I'm reminded how technology helps us stay connected around the world and how quickly countries around the world are adopting it. AI seems to be on top of everyone's mind! I heard Simon Sinek on a podcast recently, share his thoughts on AI and human connections. He used social media influencer analogy. Simon says it's much easier to pick up a phone and record yourself to talk to millions followers, but to try and say the same thing to a friend in person is entirely a different thing. It's harder to talk to one person than to a million people. Simon's view is that AI cannot replace human connection. Our travel has proved that point a thousand times over! Tune into our recent episode here. You can stream directly via Spotify, Apple, Audible and others. Teşekkür ederim Jovana =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com/grow/ 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

In this podcast interview, Jovana is bringing one of her old guests back - Ashleigh Alsadie also known as The Cold Calling Queen! In this episode, we discuss how to purchase cold lists and how to use them in your business. Ashleigh shares insights on the effectiveness of cold lists for lead generation and emphasizes the importance of having a clear purpose and criteria when purchasing a list. She reveals her team's proven sales process, which includes crafting a compelling elevator pitch that focuses on the prospect's interests. The discussion continues as Ashleigh explains her sales process for cold leads, covering elements such as asking engaging questions, handling objections, and closing the deal. Ever wondered how to handle Gatekeepers? Tune in to find out! =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com/grow/ 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

In this episode of Marketing Automation Made Simple, Milena and Jovana from Bumper Leads talk about how businesses can take advantage of AI to save time and money. They talk about different tools like HubSpot, ActiveCampaign and Notion, and provide prompts that can be used to create personalized content that don't sound like they were generated by AI. They also emphasize the importance of following copywriting frameworks such as the PAS framework they've been using in their own business to write newsletters and email content. Coming up with good copy is hard work - even for the most experienced copywriters. AI can help, but it can also be time consuming to find words to instruct it to give you the right content for your brand. Not everything ChatGPT does, can produce relevant information for your target market. Sometimes it's just words strung into sentences - pulled from the web without any regard for your specific topic of interest. Sometimes you need help with a few ideas on how to ask the right questions in order to get the right content for your email campaign or a blog! And with many software tools now offering AI content creation as part of their default (or upgrade) features, we need to have the ability to instruct these tools to produce content in the right manner. There are now jobs being created called Prompt Engineers and some require technical skills and demand a salary in upwards of $300,000! And you can refer to this episode if you don't want to hire a Prompt Engineer :) We cover so much more so join us! Prompt Checklist - download here. 00:06:30 Leverage AI for efficiency using your CRM and email marketing platform. 00:07:01 Use prompts to create better, more relevant content for your newsletters 00:17:01 Generate content ideas with ChatGPT and other AI empowered email marketing tools 00:23:34 Stand out with empathy 00:24:37 Prompt like a pro! ================================= P.S. Here are 3 ways I can help you to grow your business:  1. Check out our socials for free marketing tips that you can implement in your business today. We share marketing advice regularly here: ⁠⁠⁠Instagram⁠⁠⁠, ⁠⁠⁠Facebook⁠⁠⁠, ⁠⁠⁠LinkedIn⁠⁠⁠, ⁠Twitter⁠. 2. Done-With-You Training - With our personalized training, you can have your very own Marketing Growth System that attracts customers to your business automatically and helps you sell more products and services. Book a chat on our website at ⁠⁠bumperleads.com⁠⁠ if you're interested in setting up your sales and marketing system in house, with our guidance.  3. The Bumper Blueprint™- Work with me and my team privately. Our Bumper Blueprint™ clarifies your sales & marketing process so customers buy more products & services from you. If you're a Small to Medium sized business we can help you save time and money by simplifying your sales and marketing systems. We work with you through 1:1 strategy consulting, implementation and online training. All details are on our website ⁠⁠https://www.bumperleads.com⁠⁠.

In this episode, we are going behind the scenes to showcase how we apply segmentation rules in a CRM. There is going to be a lot of geek talk but we've tried our best to simplify the message and make this a fun interview. When done right, segmentation can save your business time in following up or nurturing leads or clients; and in the examples we shared today, segmentation can transform a business. The first example we share is an offline business who has transitioned online to bring buyers, sellers, pilots, brokers, transport segments together and become completely hands-free. Very similar to selling cars online but in this case, they sell light aircraft. Their chosen marketing automation platform is ActiveCampaign CRM and Wordpress - it's a very simple tech stack that requires no-code integrations, to make this process seamless for the client and all of their clients combined! We say goodbye to additional pesky software fees as this business can run off the smell of an oily rag. Our second example is an ecom store that was looking to develop a VIP loyalty program using Klaviyo and Shopify as their chosen marketing automation platform. By using Klaviyo and our know-how, we were able to setup a 3-tier loyalty program that brings in sales every day without the client needing to invest in expensive loyalty program apps that seem to dominate the ecom marketplace. We share what's possible using these 2 platforms and... also what's not possible and how it can affect what you build. This is marketing automation made simple in action. Cheers, Jovana P.S. Here are 3 ways I can help you to grow your business:  1. Check out our socials for free marketing tips that you can implement in your business today. We share marketing advice regularly here: ⁠⁠Instagram⁠⁠, ⁠⁠Facebook⁠⁠, ⁠⁠LinkedIn⁠⁠, Twitter. 2. Done-With-You Training - With our personalized training, you can have your very own Marketing Growth System that attracts customers to your business automatically and helps you sell more products and services. Book a chat on our website at ⁠bumperleads.com⁠ if you're interested in setting up your sales and marketing system in house, with our guidance.  3. The Bumper Blueprint™- Work with me and my team privately. Our Bumper Blueprint™ clarifies your sales & marketing process so customers buy more products & services from you. If you're a Small to Medium sized business we can help you save time and money by simplifying your sales and marketing systems. We work with you through 1:1 strategy consulting, implementation and online training. All details are on our website ⁠https://www.bumperleads.com⁠.

Learn what segmentation is and how to make it work for your business! There are many marketing topics written about segmentation, but it can be overwhelming to unpack it. Where do you start? This episode is designed to simplify the rules of segmentation and help you, through examples, uncover the best ways to use technology to help you create a more personal customer journey through smart segmentation strategies. Hopefully it will help you get the creative juices flowing! Also we mention the exciting development HubSpot has in store for us using AI! This is a solo episode - just me, myself and AI Cheers, Jovana You can read summarized transcript here: https://bit.ly/3LewqDI P.S. Here are 3 ways I can help you to grow your business:  1. Check out our socials for free marketing tips that you can implement in your business today. We share marketing advice regularly here: ⁠⁠⁠Instagram⁠⁠⁠, ⁠⁠⁠Facebook⁠⁠⁠, ⁠⁠⁠LinkedIn⁠⁠⁠, ⁠Twitter⁠. 2. Done-With-You Training - With our personalized training, you can have your very own Marketing Growth System that attracts customers to your business automatically and helps you sell more products and services. Book a chat on our website at ⁠⁠bumperleads.com⁠⁠ if you're interested in setting up your sales and marketing system in house, with our guidance.  3. The Bumper Blueprint™- Work with me and my team privately. Our Bumper Blueprint™ clarifies your sales & marketing process so customers buy more products & services from you. If you're a Small to Medium sized business we can help you save time and money by simplifying your sales and marketing systems. We work with you through 1:1 strategy consulting, implementation and online training. All details are on our website ⁠⁠https://www.bumperleads.com⁠⁠.

You’ve heard it on the news, but in this episode, Milena and I are sharing our thoughts on the new paradigm shift, of tectonic proportions, that is hitting the technology space and will force all of us to change how we do ‘tech’ forever. I’m sure many of you have heard of - ChatGPT and OpenAI? If you're a business owner, you are probably wondering how AI could affect your business. ChatGPT has the potential to revolutionize how businesses interact with customers, providing a more natural and conversational experience, similar to how a real person would. In this episode, we'll explore the development of ChatGPT and the various ways it can be used in the business world.  Tune in so you don’t get left behind! You can also read it here P.S. Here are 3 ways I can help you to grow your business:  1. Check out our socials for free marketing tips that you can implement in your business today. We share marketing advice regularly here: ⁠⁠⁠Instagram⁠⁠⁠, ⁠⁠⁠Facebook⁠⁠⁠, ⁠⁠⁠LinkedIn⁠⁠⁠, ⁠Twitter⁠. 2. Done-With-You Training - With our personalized training, you can have your very own Marketing Growth System that attracts customers to your business automatically and helps you sell more products and services. Book a chat on our website at ⁠⁠bumperleads.com⁠⁠ if you're interested in setting up your sales and marketing system in house, with our guidance.  3. The Bumper Blueprint™- Work with me and my team privately. Our Bumper Blueprint™ clarifies your sales & marketing process so customers buy more products & services from you. If you're a Small to Medium sized business we can help you save time and money by simplifying your sales and marketing systems. We work with you through 1:1 strategy consulting, implementation and online training. All details are on our website ⁠⁠https://www.bumperleads.com⁠⁠.

Today I’m talking with Ed Frame who runs Exemplify - helping SaaS and ecommerce businesses retain more customers and turn them into brand advocates. Ed spent a decade helping businesses retain customers and he learnt that many businesses could easily be more profitable if they focused on customer retention. If you have a subscription business, then you’d want to tune into the show as Ed Frame breaks down his exact strategy that he uses to help SaaS businesses retain customers. P.S. Here are 3 ways I can help you to grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today. We share marketing advice regularly here: ⁠⁠⁠Instagram⁠⁠⁠, ⁠⁠⁠Facebook⁠⁠⁠, ⁠⁠⁠LinkedIn⁠⁠⁠, ⁠Twitter⁠. 2. Done-With-You Training - With our personalized training, you can have your very own Marketing Growth System that attracts customers to your business automatically and helps you sell more products and services. Book a chat on our website at ⁠⁠bumperleads.com⁠⁠ if you're interested in setting up your sales and marketing system in house, with our guidance.  3. The Bumper Blueprint™- Work with me and my team privately. Our Bumper Blueprint™ clarifies your sales & marketing process so customers buy more products & services from you. If you're a Small to Medium sized business we can help you save time and money by simplifying your sales and marketing systems. We work with you through 1:1 strategy consulting, implementation and online training. All details are on our website ⁠⁠https://www.bumperleads.com⁠⁠.

If you have a sales funnel, but don’t have a simple customer journey map, you may be missing out on 30% of additional revenue in your business. In today’s episode, we discuss 3 things business owners can do to plan their customer journeys for their business without hiring expensive consultants so they can work smart and sell more. At first, planning this journey may sound daunting or complicated but it doesn’t have to be. Depending on your budget, you can go as deep as you want to by conducting extensive customer research and hiring experts in each stage of the customer journey, to create an exact map of all the steps a customer takes in your business before they make a purchase or call your sales people. But, in the spirit of keeping things simple for busy marketers, in today’s episode, we show you how easy it is to create your own customer journey map by focusing on 3 sections of your customer journey.  A simple customer journey can help you gain a competitive edge over your competitors - it’s true, Jovana shares her own personal experience.  Tune in to find out! P.S. Here are 3 ways we can help you to grow your business:  1. Check out our socials for free marketing tips that you can implement in your business today. We share marketing advice regularly here: ⁠⁠⁠Instagram⁠⁠⁠, ⁠⁠⁠Facebook⁠⁠⁠, ⁠⁠⁠LinkedIn⁠⁠⁠, ⁠Twitter⁠. 2. Done-With-You Training - With our personalized training, you can have your very own Marketing Growth System that attracts customers to your business automatically and helps you sell more products and services. Book a chat on our website at ⁠⁠bumperleads.com⁠⁠ if you're interested in setting up your sales and marketing system in house, with our guidance.  3. The Bumper Blueprint™- Work with me and my team privately. Our Bumper Blueprint™ clarifies your sales & marketing process so customers buy more products & services from you. If you're a Small to Medium sized business we can help you save time and money by simplifying your sales and marketing systems. We work with you through 1:1 strategy consulting, implementation and online training. All details are on our website ⁠⁠https://www.bumperleads.com⁠⁠.

I know many online retailers (and physical store owners) are either dreading or relishing the Black Friday event. In this episode, Milena and I discuss what we do for our clients to prepare them for the ultimate event retailers face every year.  The reason why it's called Black Friday, according to Britannica, is because this is the time retailers tend to go from "red" to "black", meaning profit. This is the time many can make the same amount of sales as they normally do in 1 whole year.  We share ideas that you can implement today, in order to reap the benefits of achieving a successful Black Friday promo event.  Some of our clients have literally doubled their annual sales in this 1 day event!  The time to start preparing for this is now. Tune in and find out how to have a super successful Black Friday Sale =================================== To keep in touch with us, you can follow us on ***INSTAGRAM, follow us on @bumperleads ***FACEBOOK Page called Bumper Leads *** Follow me on Twitter @JovanaTheGreat ***Follow us on LinkedIn ***Course: Marketing Automation Made Simple – Join the waitlist and learn from the pros! *** You can find all episodes here: https://www.bumperleads.com/podcast ***SUBSCRIBE & REVIEW my podcast so I can continue delivering awesome shows (I do a happy dance around the house every time I see a 5-star review 😉 Muchas Gracias!)

What questions should you ask when considering a marketing automation software for your business? In today’s episode, Jovana is sharing what our clients ask us about their marketing automation platform, and our selection criteria for choosing a platform at Bumper Leads. What are the questions you see in your favourite business group? Whenever you login to Facebook to check your group updates, you will come across a few new subscribers asking the question on which marketing automation platform is better – Tool A or Tool B? Let’s call them tools, because they are a tool of trade for many growing businesses. These types of questions are normally flooded by subjective answers, and some can get quiet nasty! Here are the questions that we ask our clients before they sign up to a marketing automation software: What is your sales and marketing objective? Have you got a marketing plan in place? Do you know who your ideal customers are? What sales and marketing tasks are you trying to automate in your business? On which tasks do you spend most of your time? =================================== To keep in touch with us, you can follow us on ***INSTAGRAM, follow us on @bumperleads ***FACEBOOK Page called Bumper Leads *** Follow me on Twitter @JovanaTheGreat ***Follow us on LinkedIn ***Checklist: 30 Marketing Automation tasks that save 10+ hours per week – Download here *** You can find all episodes here: https://www.bumperleads.com/podcast ***SUBSCRIBE & REVIEW my podcast so I can continue delivering awesome shows (I do a happy dance around the house every time I see a 5-star review 😉 Muchas Gracias!)

In today's episode, we start the show by framing what marketing automation is and we share examples of what worked (and what hasn't worked!) for our clients.  In today's digital world, many of our clients are overwhelm with apps and software. There are hundred's of software businesses to choose from when it comes to marketing automation. Many of our clients are new to marketing automation. Whether you're a brand new business starting out or an established business, we find that you will have the same challenges.  In today's show, we break down some challenges by starting with a simple question - what is marketing automation?  Is Marketing Automation right for your business? Jovana breaks down a few simple questions you can ask yourself to find out: How can I get a steady flow of new AND qualified leads? How can I get more time in my day? How can I scale and grow my business effortlessly? Let's dive in ---------------------------------- About Jovana Vujnic She is the Founder at www.bumperleads.com and a qualified Marketing Automation consultant who has worked with various different platforms for over 7 years. In her previous life, Jovana worked in Procurement & Supply Chain professions across many industries including FMCG, Construction, IT and Consulting. Although she is familiar with many other marketing automation platforms she believes it is your marketing strategy that determines how effective your marketing automation tool is. This is why she enjoys helping clients execute their marketing strategies using technology. P.S. Here are 3 ways I can help you to grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today. We share marketing advice regularly here: Instagram, Facebook, LinkedIn. 2. Done-With-You Training - With our personalized training, you can have your very own Marketing Growth System that attracts customers to your business automatically and helps you sell more products and services. Book a chat on our website at bumperleads.com if you're interested in setting up your sales and marketing system in house, with our guidance. 3. The Bumper Blueprint™- Work with me and my team privately Our Bumper Blueprint™ clarifies your sales & marketing process so customers buy more products & services from you. If you're a Small to Medium sized business we can help you save time and money by simplifying your sales and marketing systems. We work with you through 1:1 strategy consulting, implementation and online training. All details are on our website bumperleads.com.

Our podcast is changing and we're sharing what this means for you, our listeners.  As of next week, we'll be publishing under a different name and the artwork will also look different. 

80% of prospects will say No, before they say yes! In B2B sales, cold calling seems to work for lead generation but many people fear it, hate it or avoid it. In today's episode, I'm speaking with Ashleigh Alsadie who runs a successful Lead Generation Firm called Promo Donna, and they create high quality B2B sales leads and meetings through cold calling and prequalification of hundreds of companies throughout Australia. And when she is not busy doing this, she runs a sales training business, under her name AshleighAlsadie.com, where she provides coaching and training solutions to assist people in growing their business, and selling themselves and their brand successfully. As an accomplished speaker and entrepreneur, Ashleigh has supported solopreneurs through corporate organisations, helping them to fill their sales pipeline and grow their bottom line. Her training uses tried and tested strategies used by her team, along with NLP tactics and method acting skills to help people to create the 'sales persona they have always dreamed of playing. Tune in to find out how many times you need to follow up before a lead says Yes! It's not what you think! =================================== To keep in touch with us, you can follow us on ***INSTAGRAM, follow us on @bumperleads ***FACEBOOK Page called Bumper Leads *** Follow me on Twitter @JovanaTheGreat ***Follow us on LinkedIn ***Checklist: 30 Marketing Automation tasks that save 10+ hours per week - Download here *** You can find all episodes here: https://www.bumperleads.com/podcast ***SUBSCRIBE & REVIEW my podcast so I can continue delivering awesome shows (I do a happy dance around the house every time I see a 5-star review 😉 Muchas Gracias!)

Should you outsource your digital marketing or keep it in-house? How to have a great partnership with your digital marketing agency? Can marketing fix cash flow issues? These are just some of the questions I'll be covering off today with James Parnwell, who is the founder at The OnlineCo =================================== To keep in touch with us, you can follow us on ***INSTAGRAM, follow us on @bumperleads ***FACEBOOK Page called Bumper Leads *** Follow me on Twitter @JovanaTheGreat ***Follow us on LinkedIn ***You can also checkout this episode on YouTube here ***Checklist: 30 Marketing Automation tasks that save 10+ hours per week - Download here *** You can find all episodes here: https://www.bumperleads.com/podcast ***SUBSCRIBE & REVIEW my podcast so I can continue delivering awesome shows (I do a happy dance around the house every time I see a 5-star review 😉 Muchas Gracias!)

Hi guys! I've been thinking about the end of the year, and how 2021 has just flown by. A lot of businesses have been impacted by the pandemic, and I'm sure we're all eager to farewell 2021! I'm sure a lot of businesses are keen to put it behind us - as a mentor of mine once said, Just thank the past and move on. That is why I'm excited to talk to you about Marketing and Branding. I think it's the perfect time to think about this for your business and the two guests I have for you today have spent over 30 years in marketing and advertising - so I'm sure we'll be learning quite a lot. Today I've got Julia Brun who is the Managing Director at The Business Hood - a global strategic brand consultancy and design agency. And Franziska Iseli who is the CoFounder at Basic Bananas and The Business Hood. They are both Swassie's - Swiss Aussies They are both incredible human beings and they don't hold back in sharing their experience with us. In today's show we discuss: •What you can do to be better in marketing your business •What's the first thing you need to do in growing your business - is it paid ads? PR? New Website? •And why some businesses can grow exponentially and some just remain stagnantLet's tune in! =================================== To keep in touch with us, you can follow us on ***INSTAGRAM, follow us on @bumperleads ***FACEBOOK Page called Bumper Leads *** Follow me on Twitter @JovanaTheGreat ***Follow us on LinkedIn ***You can also checkout this episode on YouTube here ***Checklist: 30 Marketing Automation tasks that save 10+ hours per week - Download here *** You can find all episodes here: https://www.bumperleads.com/podcast ***SUBSCRIBE & REVIEW my podcast so I can continue delivering awesome shows (I do a happy dance around the house every time I see a 5-star review 😉 Muchas Gracias!)

Are you happy with your existing website? Is it bringing you sales? In today's episode, one of our long time favourite website designers, Johannah Barton from Confetti Designs shares her tips on high converting website designs that are focused on generating sales. Whether you're an ecommerce store looking to switch platforms (from Shopify to WooCommerce, or Magento) or a small business owner who is looking to renovate their existing website in order to generate sales, then you must tune into today's show. We also discuss why good design matters and how to avoid the most common mistakes we see business owners make when designing their websites. We also discuss the pro's and con's on hiring a website agency or a freelancer to do your website. If you want to build a high converting website design, then you'd want to hear what Johannah has to say! It's time to say goodbye to spammy websites and hello to high converting website designs that Google (and your customers will love). Let's tune in! =================================== To keep in touch with us, you can follow us on ***INSTAGRAM, follow us on @bumperleads ***FACEBOOK Page called Bumper Leads *** Follow me on Twitter @JovanaTheGreat ***Follow us on LinkedIn ***You can also checkout this episode on YouTube here ***Checklist: 30 Marketing Automation tasks that save 10+ hours per week - Download here *** You can find all episodes here: https://www.bumperleads.com/podcast ***SUBSCRIBE & REVIEW my podcast so I can continue delivering awesome shows (I do a happy dance around the house every time I see a 5-star review 😉 Muchas Gracias!)

Do you run paid ads? Do you send email marketing campaigns? If so, then you'd be well aware of the Big Tech forcing marketers to rethink their strategies so they don't rely on "third-party" data. In this episode, we discuss the upcoming iOS15 planned upgrades that is going to change how email marketing is tracked; and a soon-to-be introduced removal of Google cookie tracking, these actions will leave many marketers going back to their whiteboards - planning new growth hacks without their data levers from these tech giants. We use this opportunity to say goodbye to spammy emails and creepy tracking cookies - and we start to treat our consumers like they are our wife! (yes, you read this correctly) "It's not enough to know what channels don't drive a sale. It's not good enough to have to wait 30 days to get a report from an agency to understand what actually is driving the best possible performance." Salesforce Marketing Automation VP This episode is also published on our blog - https://www.bumperleads.com/email-marketing-automation/future-proof-your-digital-marketing/ =================================================== To keep in touch with us, you can follow us on ***INSTAGRAM, follow us on @bumperleads ***FACEBOOK Page called Bumper Leads *** Follow me on Twitter @JovanaTheGreat ***Follow us on LinkedIn ***You can also checkout this episode on YouTube here ***Checklist: 30 Marketing Automation tasks that save 10+ hours per week - Download here *** You can find all episodes here: https://www.bumperleads.com/podcast ***SUBSCRIBE & REVIEW my podcast so I can continue delivering awesome shows (I do a happy dance around the house every time I see a 5-star review 😉 Muchas Gracias!)

Are you ready to take your brand from invisible to inspirational? Whether you're starting out building your website for the first time or revamping your online presence, in today's episode, we break down why it's important to invest in professional photoshoots. After all, you could just take some pictures yourself. Or use stock photos. Wrong! If you're serious about building an online presence, you need to think about how your media represents your brand. In today's episode, we discuss why every business needs to invest in professional photography, even more so if you're selling physical products! Fi Mims is a professional photographer and an educator who helps entrepreneurs, thought leaders and business owners build a powerful online presence that allows them to attract more customers and build the business of their dreams. If you find yourself in a competitive industry, one of the easiest ways you can differentiate your business, is by having an image of you - because no one can beat that! Fi also share her top tips on how to use your smartphone to capture the best photos like a true professional! Fi doesn't hold back so let's dive in.... To keep in touch with us, you can follow us on ***INSTAGRAM, follow us on @bumperleads ***FACEBOOK Page called Bumper Leads *** Follow me on Twitter @JovanaTheGreat ***Follow us on LinkedIn ***You can also checkout this episode on YouTube here ***Checklist: 30 Marketing Automation tasks that save 10+ hours per week - Download here *** You can find all episodes here: https://www.bumperleads.com/podcast ***SUBSCRIBE & REVIEW my podcast so I can continue delivering awesome shows (I do a happy dance around the house every time I see a 5-star review 😉 Muchas Gracias!)

Do you want to know how to grow your business on Tik Tok? Or one of the 'old school' platforms like Facebook? :p Businesses, large and small who are seeking to carve out their market share in the revolutionary age of social media have a powerful ally - Kylie Bartlett. The self-driven businesswoman, international public speaker and author of Facebook Friends with Benefits, thrives on sharing her unique take on social media and the strategies required to succeed in the new economy. Kylie Bartlett is better known these days as the 'Web Celeb', helping start-ups, small businesses and corporates to become 'web famous' in their industry. Kylie has trained, coached and inspired more than 1,000 businesses globally on how to become socially savvy on the web. She is no stranger to traditional media attention either. She has appeared on numerous Australian television and radio broadcasts including, 'The Today Show, 9AM Show, 3MP, 2UB', appeared in many Australian newspapers and magazine publications including ''The Sunday Herald Sun, Dynamic Business Magazine, Australian Banking and Finance Magazine,' to name a few. She is the Founder of Digital Talent Group For the past 14 years, Kylie has built a successful thought leadership brand as a published author, social media strategist and international keynote speaker (even hosting her own TV Shows: SME TV and most recently Digi Style TV) on how to become "socially savvy" and the same question from her audiences and clients constantly came up.... "Kylie, now you've helped us map out our social media plan, how do we go about implementing it? We don't have the time, skills or resources internally, to do this ourselves. Don't you have any "mini me's" we could hire to do it for us?" And in 2019, that's when Digital Talent Group was born! Enjoy the show! To keep in touch with us, you can follow us on ***INSTAGRAM, follow us on @bumperleads ***FACEBOOK Page called Bumper Leads *** Follow me on Twitter @JovanaTheGreat ***Follow us on LinkedIn ***You can also checkout this episode on YouTube here ***Checklist: 30 Marketing Automation tasks that save 10+ hours per week - Download here *** You can find all episodes here: https://www.bumperleads.com/podcast ***SUBSCRIBE & REVIEW my podcast so I can continue delivering awesome shows (I do a happy dance around the house every time I see a 5-star review 😉 Muchas Gracias!)