Dom Builds

What happens when you clip a DJI Mavic Mini to your shirt, walk for 2 hours, and let AI do the rest? In this episode, I share how one afternoon in Sydney turned a friend's elderly care company into a possible 10-year business partnership. No pitch deck needed. No agency proposal done.Only a conversation with a friend, a transcript, and a Customer DNA report done with Claude.In this episode, you'll find out:The 3-step process that took me from a friends house to operational partner: interview, stitch, upload - and what AI built from that recording that no consultant could matchThe 3 unexpected outputs from one Customer DNA report on a non-tech business: a red flag client list, a new coordinator onboarding workflow, and a government funding advocacy script for familiesWhy my written content has now touched $20M in revenue for one B2B brand and the psychology behind every wordPlus: why I think the biggest opportunities for the next decade aren't in B2B . They're in caring for people. And how his Customer DNA system maps to any business in any market - including one you'd never expect.Want the system I used to build this? Grab the Content Cash Machine book for $1 at https://contentcashmachine.co/ - it's where the buyer psychology framework lives.

Most founders are drowning in work because nobody taught them Parkinson's Law—the idea that tasks expand to fill whatever time you give them. I'm cutting that time to 3 days a week and getting more done than ever.In this episode, you'll learn:Why Romanian deadlifts taught me better business systems than most MBA programs—the exact moment I realized my back pain came from the same mistake killing my productivityThe sneaky way Parkinson's Law was stealing 60% of my work hours, and the time-boxing method that gave me constraints sharp enough to cut through procrastinationHow two agency owners from Ukraine and UK are crushing it using Upwork and TikTok—the Founder Sports Club meetup that cost me $70 and generated 6 months of insightsThe only automation tool that monitors my Mac folders and runs scripts while I sleep, which means my 26GB video library became 2.5GB overnight with zero manual workPlus: What I see most SEO clients get wrong about $50 content budgets. You're not investing in brand health, you're just buying short-term traffic that wrecks your long-term revenue.Grab my $1 Content Cash Machine book at ⁠https://contentcashmachine.co/⁠ to see the full customer psychology framework that turned 66 articles into $9.2M.

Why spending 1 hour with a coach beats 4 hours on YouTube (and how this applies to every dollar you're about to waste on "free" marketing advice)What Romanian deadlifts reveal about your business posture (spoiler: you're probably doing both wrong)The sneaky way to use your competitor's reputation to sell your servicesWhy your customer DNA report could be worth more as a "light version" SaaS tool than your $5K done-for-you serviceWhy Trello (yes, that "outdated" tool from 10 years ago) just became Dom's secret weapon for client delivery

The timeboxing method that made me feel more productive in 7 days than the last 7 weeks - and the one book you can start using before you finish reading itWhy I moved from LinkedIn to Instagram for ads (hint: the cost difference is brutal when you're selling low-ticket offers)How a tool I built went from free demos to $15K in cash - and the 33-episode journey that proves "slow" still worksThe Trigger OS framework: from "I don't know how to phrase my offer" to sales pages, outreach, and a lead engine that runs without youWhy I'm capping my work week at 3 days in 2026 - and the exact schedule that lets me be a present dad while still closing $9.5K deals

The "demo vs. private" pricing trick that lets you charge $9.5K or $15K for the same offer - and why clients happily pick the cheaper oneThe 3-stage clarity sprint that took a founder from "we couldn't phrase it for 8 years" to selling without feeling awkward - in 6 weeks

The "Uber location share" trick I accidentally use on my wife that keeps clients from canceling engagements mid-projectWhy I just paid for a year of mentorship to kick my butt - and the exact front-end funnel gap he spotted in 30 minutes that I missed for monthsThe living room to bedroom framework for offers: how to create multiple free doors that all lead to the same paid room (morally questionable analogy included)The bundle and unbundle method: how to dig through your Google Drive and turn old client work into products people will actually pay for

How to get paid for discovery calls instead of giving away your best thinking for free - the "X-ray vs. surgery" frame that makes it feel fairWhy your local founder community is a goldmine you're ignoring - and how I'm using mine to test offers before going wide

The two-word advice from an 8-figure founder that stopped me from overcomplicating my entire business (hint: it's German DNA kryptonite)How a $200 report turned into a $3,500 deal in 48 hours - and the exact "done with you" offer structure that made the upsell feel like a favorWhy I haven't done a real sales call in 3 years - and what happened when I finally got back on one (spoiler: rejection still stings)What a random Russian kid on my neighborhood walk taught me about assumptions - and why your prospects are doing the same thing to your offer right nowThe dead-simple landing page structure I'm testing: offer, risk reversal, testimonials, done. No fancy copy. No long scroll. Just proof.

How I made $1,200 selling something I gave away free 50 times before - and why the price change actually made people value it moreThe sneaky way to turn any workshop transcript into a high-converting landing page in under an hour (I used this for my $197 offer)Why 67 replies from cold LinkedIn outreach means nothing if you don't know one specific thing - the psychological tripwire that makes strangers drop their phone numbers in your DMs

What every founder gets wrong about their sales pitch (and the baby mirror that fixed it)The one rule from TED Talks that kept everyone awake for 2 hours straightWhat happens when you stop talking about yourself and make it about them insteadThe exact moment a live report turned into an offer doc worth testingWhy a simple mirror prop worked better than any slide deck ever couldHow 67 replies came back in 3 weeks using language from customer conversations (not features)

Listen to me rambling on about stuff that happened :)

What you'll learn:Why 50 free reports taught me more about what NOT to include than any copywriting course ever could (save yourself 6 months of testing).What Anton's 30 replies in two weeks proved about the difference between "good copy" and "copy that prints money."How to extract the exact words your customers use when they're ready to buy (not the polite words they use in surveys).What happens when you show a founder the psychological gap between what they think they sell and what customers actually buy.Why running this analysis on pre-revenue founders was a $0 mistake (and the simple revenue filter that changed everything).What three conversations with a 5x founder revealed about gating offers (hint: your fancy funnel is costing you sales).Why the smartest founders fail the second they start “validating with AI” — and the single offline move that makes their ideas instantly real.

This is a live braindump that I use to talk about my day and feed it into AI. Raw, unfiltered. Enjoy!

Learn how Anton has gone me the biggest gift without me even asking

What you'll learn in this episode:How one founder makes $70K/month but takes home $0 in profit—and the math mistake e-commerce owners make without knowing itWhy interviewing 20 people before you build anything will save you 6 months of wasted product development (and how to find your first whale client in week 1)The "cost of inaction" framing that turns a $5K service into a $25K no-brainer—because you're not selling a solution, you're eliminating a bleeding problemThe MVP Guru model: How to sign 4-6 clients per month at $25K each by promising paying customers in 5 days—not 5 monthsWhy "no strings attached" interviews can close more high-ticket deals than any sales script ever could (the counterintuitive approach that makes clients beg to work with you)

$1.9M from digital products?!Here’s a 5 things you’re going to learn:1/ How a jazz musician built his second 7-figure business working 3 days a week2/ The only metric between $3K/month and $30K/month (not audience size)3/ The exact 3 components running his entire client engine in under 3 hours daily4/ Package a Zoom recording, sell it as a workshop (clients prefer raw over polished)5/ How to test buyer intent without asking for money: text 10 people the message he mentions

From my 105-Day Building Journey:The €17-to-€16K pricing shift that happened in one conversation—no new skills, no rebrand, just one sentence about value that Jamie Brindle taught me. What 50 analyzer reports revealed about buying triggers that made me scrap my entire pitch—and why the words people use to describe their problems are worth more than any feature list.Give me access to your competitor's most engaged LinkedIn followers—and I'll show you the HeyReach scraper trick that builds a Dream 100 list in 30 minutes without a single cold call.The single LinkedIn DM sequence that turns influencer engagement into qualified leads—stolen from Russell Brunson's playbook and tested on 50+ freelancers who already raised their hand by engaging with your competitors.

How one €12 book and zero shame got me a "send me an email" from a multi-millionaire entrepreneurAlso 7 other things you're going to learn in this episode:1. The "embarrassment entrance fee" technique (Minute 8:19)How one $12 business book left on a spa table in Bali generated two new business relationships - without a single sales pitch2. The "10x thinking" breakthrough (Minute 0:58)What Stephen Bartlett hinted about his latest business investment that made Dom completely rethink his digital product strategy (and why most entrepreneurs think too small)3. The "hedge fund discovery" (Minute 6:07)Why traditional SEO fails hedge fund managers - and the surprising loophole Dom found that turns their biggest weakness into a customer magnet4. The "failure factory" method (Minute 2:00)How Booking.com and Amazon deliberately make failure part of their business strategy to make millions - and the exact failure framework Dom uses to test his AI analyzer5. The "WhatsApp testimonial" (Minute 10:01)The 23-word message from a hedge fund manager that proves Dom's free AI tool creates "real positive impact" (and why he's giving it away instead of charging)6. The "subscription pivot" revelation (Minute 11:32)How one simple question - "where can I sign up for the next one?" - forced Dom to transform his AI tool from a one-time product into a recurring revenue machine7. The "baby pitch" strategy (Minute 18:18)What Dom said to Stephen Bartlett at the book signing (involving a one-day-old baby photo) that got him the response: "Send me an email" - and the exact follow-up plan he's using

What you’ll learn today:Why a crumpled banner at an AI summit turned into a $5K deal in 72 hours (and the "Tom Hanks trick" that tripled inquiries overnight)The "McDonald's Monopoly" tree-planting upsell that turns customers into unpaid sales armiesThe podcast microphone psychology trick that makes prospects think you're the "prepared one"How uploading Alex Hormozi's entire book collection to AI eliminated proposal writing foreverThe "power words analyzer" that tells you exactly what to say to close any prospect

In this episode you’ll learn…Why a $1 product outperforms a freebie when building a listThe exact ad budget I started with (and when to scale)How to use AI ad generators to shortcut creative workThe mindset shift that turns wasted spend into tuitionThe simple rule for separating family and business moneyHow to buy time with automation so you’re not stuck behind a deskThe system I use to turn small daily investments into compounding returns

In this episode, I talk about: - How it feels to send home your dear parents, after many months not seeing them - The AI summit was in Bali, and what value I found by talking to many different founders - The lessons I learned about their products, their back story, and how not to create presentations on summits - What makes presentations on summits valuable

Why the "annoying" customer inquiry at 8 PM became Dom's biggest breakthrough in 77 days of building.What Munich camper van customers revealed about trip-wire psychology that works in ANY industry.The easiest way to extract buying triggers from real customer conversations without conducting a single interview.

In this episode:1. "From Depression to €3K Clients in One Week"The brutal truth about entrepreneurial lows and the exact breakthrough that turned Dom's worst week into his most profitable. Raw and honest.2. "The Michael Jordan Quote That Saved My Business"Dom was ready to quit after 75 days of "failed" building. Then one quote changed everything and led to his first €2,500 client. Essential listen for anyone thinking of giving up.3. "The Psychology Tool That Cuts Ad Costs 50%"Dom's "Customer Forensic Analyzer" slashed one client's costs from €150 to €100 per customer while increasing leads. He reveals how it works.

Spent hours writing “perfect” copy - only to be told it sucks?Been there. In this rooftop episode, Dom opens up about the humbling power of feedback — and why marketers are often the worst at marketing themselves.Inside, you'll hear:The cold email copy Dom was convinced would crush… until it floppedHow even pros forget to speak their audience’s language (and what to do about it)Why over-optimizing your systems can sabotage your resultsA behind-the-scenes look at a near €900 lead from a chatbot switchAnd how to “Keep It Super Simple” when complexity kills momentumWhether you’re building in public, stuck on copy, or just need a raw reminder to slow down and simplify — this one hits home.👉 DM Dom on LinkedIn to join him on his next challenge or his upcoming mentor group.

Building for 75 days - 70% Done Recap (22.8.2025)Products I builtSEO Strategy Video to Upsell $7k Chatbot Install Offer (sold 1)$2.5k Cold Outreach Email System (Hyper Personalization with n8n WIP) (sold 0, one in nego)SOP: How I made 1152$ in 7 days with Bolt and Stripe (not sold any, still WIP)Started my own Spotify Show (Podcast). Bought a mic for it, feels so profeshProducts I had beforeVEO 3 video creator workflow (179€)Forensic Customer Psychology Analyzer (99€ + 47€ upsell) Might wanna create a new mini training, for 169€ or so to make it more profitable1$ Content Cash Machine ebook + 27€ audience deep dive upsell (sold 26, made 323€)ThoughtsI said on day 49: ”Moving is good, direction is better”, which I wrote because Chris gardener recommended going back to the drawing board. My journal ”Welmark Planner” has weekly / quarterly audits or recaps… I like them because they help with readjusting on a regular basis. Might want to bake this in for each sprint I make. Good to evaluate own actions and focus or lack thereof.RealizationsWriting this recap helps with clarity and focus for the next 30%I realize there is now rush in creating/making things, I have my whole life in front of me. But I do like to focus on sprints, like this one. Maybe 75 days is a bit long for building a single product. I chose this because my wife is doing 75 hard and we wanted to support each otherRegretsMy attention scattered, I wish I would have had the focus to stay locked in on a single product. But my client said he’d put money behind cold email so I thought this is the time to try this out. Had that thought for a long time and cold email always seemed intimidating with warmup and everything. But now actually this isnt a regret, this helped me move forward into a new direction. Help me create more value for my clients.LearningsHow to create a cold email campaign from scratchHow to create a chatbot from scratch, optimize itHow to create an SOP that I can sell from stuff that I already didHow to start a spotify show / podcastGoalsDistribute each episode to email, linkedin Take picture of each episode where and how I create itRevisit weekly schedule with my wife, (set clear building times?)Revisit cold email, create plan for ”what, why, who, where, how”Finish SEO Strategy funnelFinish SOP and sell it

Day 49 / 75 of BUILDING every day

Day 43/75 of MAKING:(Saturday 9th August 2025) Actions: ⁃ improved chatbot based on first convos ⁃ family day with baby, wife and my parents ⁃ upped my emails to 13 (13*30 = max 390 daily mails now) ⁃ scheduled linkedin sponsorship call for next tuesday (1k€ deal possible) ⁃ client said he wanted to move money from SEO towards sales/outbound (good I am learning all tehse things otherwise I’d be stressed now)Thoughts: ⁃ on weekends, after all family has gone to bed, I do enjoy focus time and cathcing up on anything business related. feels a little like putting the more important things first, and then business last, which fuels the more important things. Never feel so much satisfaction when i work straight for 8h. We’re born to be around friends and family, not to sit behind a desk.Realizations: ⁃ good to slowly build ”close to money” skills for times where change is bound to happen. People will always need leads. If I can provide them I will always have a jobWhat I want to do (better) tomorrow: ⁃ check up on emails
 ⁃ family timeMoving and health ⁃ walking pad for 45min ⁃ 2 home cooked meals ⁃ 8k steps

I sold an AI chatbot for $7k - but might have to refund, if it doesn’t generate 7 clients in 90 days. Listen for how I sold it and how I am tuning it.

What to do when overwhelmed and other things. Chatbot builds nicely, email sending works finally.Cold email nugget by Eric N. inside.

Gold nugget I learned from a few local Balinese: what makes them work harder than 90% of agency owners.

How a Hong Kong teacher's classroom question exposed the missing piece in every goal you set (it's not what you think)The "sticky note strategy" that keeps your motivation bulletproof (even when construction noise and crying babies test your limits)Why building without your "why" written down is like surfing without a board — you'll get destroyed by the wavesHow to escape the "hamster wheel syndrome" that keeps 90% of business owners trapped in daily operations

Day 29/75 of MAKING: (Saturday 26th July 2025)Actions:Listened to Traffic secrets audio book on way to barberTalked with wife about cold emailsWatched a few YouTube videosThoughts:/Realizations:/What I want to do better tomorrow:Think about outreach to different time zone because US is my night time here, horrible for reply mailsMoving and health45min beach walk with family8k steps

Day 27+28/75 of MAKING:(Thursday 24th July 2025, Friday below) Actions:* outreach workflow improvements (now just need to clean up URLs it scrapes, for better context)* ⁠improved outreach message and placeholder (killer prompt)* ⁠checked in with team on deliverables Thoughts:* today I „only“ had to work, which was a blessing. I enjoy the simplicity of singular focus. Hard as a dad to do. Had a friend look after Lottie so that helped tremendously.Realizations:* maybe hiring a developer for those n8n adjustments is worth while? Signed up for another automation Skool group that I hope to get support from.* ⁠my ex mentor now pivots to Facebook ads after teaching thousands of agencies SEO. Crazy times! Good I am learning cold outreach and IG ads now.What I want to do better tomorrow:* nothing, today was awesomeMoving and health* 45min beach walk and podcast episode recording* 5k steps (ok given I didn’t feel so healthy today)----Day 28/75 of MAKING:(Friday 25th July 2025) Actions:Cold outreach 500 leads campaign started with 3 inboxesBought 2 domains, 5 new inboxes each, warming up now for 2-3 weeksNew name brainstorm: StuckInDelivery / UnStuck → helping agency owners getting unstuck and free up their mind so they can spend time with family or do the things they enjoyThoughts:Focus Friday rocksRealizations:Cold email tools like instantly can do what my N8N workflow does but not that in depth. For example, they can add a certain level of personalization, however, are unable to dynamically craft each mail for each sender which my workflow is able to do. That’s my workflow will very likely result in less spam complaints and in better delivery.Moving fast and trying a whole lot of new things is the fastest way to learnAccountability is what keeps me moving forward. What I want to do better tomorrow:read a book. Slow.Moving and health45min beach walk and podcast recording2k steps (omg what am I doing lol)

Day 26/75 of BUILDING:(Wednesday 23th July 2025) Actions:* adhoc meeting with business partner to fix my n8n issues (DIY style vs outsource)* was stuck earlier, found the reason for the issue while explaining it to my business partner.* got a semi working outreach contact enrichment flow Thoughts:* when stuck -> talk to someone, you might find the reason for being stuck while explaining everythingRealizations:* while building I need to keep tabs on my team so they stay on top of things.What I want to do better tomorrow:* my flow keeps loosing data while processing, want to improve thatMoving and health* 45min beach walk and podcast episode recording* 6,8k steps

Follow me on my early morning beach walk in Nusa Dua Bali, while I share my journey and how I plan to automate my processes and turn digital products into revenue.

Follow along on my journey turning my agency into an automation agency, creating digital products along the way.