All Episodes

Personalized Messaging Tested: How little changes to an email send led to a 380% change in response rate

Does Seasonal Messaging Really Work? How one company’s wrong assumptions led to a 25% decrease in clickthrough

Branded Design Tested: How simple changes in page elements aesthetics led to a 51% increase in subscriptions

Harnessing Customer Motivation: How one company increased conversion by 65% by aligning page elements with customer desire

The Power of the Properly Sequenced Subject Line: Improve email performance by using the right words, in the right order

Incorporating Video in Your Mobile Strategy: 2 key principles that helped one company boost mobile conversion by over 50%

Increasing User Engagement: How one company tested its site navigation and increased clickthrough by over 35%

Special Live Optimization Session (with Flint McGlaughlin): The top discoveries from 2014 (over 300 tests) applied to your pages

Maximizing Subscription Revenue: How 3 businesses increased their subscription revenue by discovering the optimal pricing strategy

Optimizing Subscription Paths: Recent research reveals a radical webpage redesign that produced a 173% lift in customer response

Optimizing PPC Campaigns: Simple copy changes that increased clickthrough rate by 289% (and more)

Leveraging Content to Generate Leads: 3 simple tactics one company used to achieve a 96% increase in leads

Product Pages Tested: How carefully pinpointing customer anxiety led to a 78% increase in conversion

Does Green Marketing Really Work? What a recent experiment uncovered about the true psychological impact of an eco-conscious marketing campaign

Optimizing Web Forms: How one company generated 226% more leads from a complex Web form (without significantly reducing fields)

Marketing Multiple Products: How radical thinking about a multi-product offer led to a 70% increase in conversion

How to Achieve a 232% Lift: The repeatable methodology one company used to generate a significant lift

Lead Nurturing Tested: New research reveals how slight script tweaks increased response by 31%

The Most Effective Calls-to-Action: 5 principles discovered for increasing customer response

Radio Buttons vs. Dropdowns: How knowing the right way to collect customer information led to a 15% lift in orders

How Many Columns Should I Use? How using the best page layout led to a 681% relative increase

Responsive Design Tested: What a recent experiment reveals about the potential ROI of mobile design

The Top 5 Marketing Discoveries in 2013: The last 50,000 hours of research distilled into 60 minutes

Subject Lines that Convert: A review of 100+ successful subject lines reveals what motivates people to open (or delete) an email

Are You Missing Copy on Your Page? How adding the right paragraph generated a 36% lift

Optimizing for Multiple Personas: How a recent test "broke the rules" of optimization and drove a 331% conversion lift

Category Pages that Work: Recent research reveals design changes that led to a 61.2% increase in product purchases

Are Letter-Style Emails Still Effective? New research reveals how customers read emails today

Accordion-Style Checkouts Tested: How one company uncovered 26% more conversions by putting its checkout process to the test

Can I Test More Than One Variable at a Time? Statisticians answer some of the most commonly asked A/B testing questions

Microsites Tested: 2 common mistakes in the microsite design process that can kill conversion rates

Converting Free Trials to Paid Customers: How the right message at the right time generated a 68% lift in free trial conversion

Does Brand Really Matter? A recent experiment reveals how brand impacts the conversion process

Page Templates that Work: New research reveals 3 high-performing webpage templates that consistently improve conversion

Reducing Cart Abandonment: 4 main reasons why customers leave your shopping cart and how a few tweaks can stop the leak

Long Copy vs. Short Copy: How discovering the optimal length of a webpage produced a 220% increase in conversion

When Should You Reveal Price? The 3 principles of presenting price and how they helped one company generate a 97% increase in conversion

How You Can Use Email to Discover the Essence of Your Value Proposition (in 5 Simple Steps)

The Usability Myth: 4 surprising discoveries we learned after testing the most common usability principles

Converting PPC Traffic: How strategic keyword placement increased conversion by 144%

Do Optional Form Fields Help (or Hurt) Conversion? How one required form field was hindering a 275% lift in conversion

The Web as a Living Laboratory: The Three Most Important Discoveries from Over a Decade of Experimentation

Email Copywriting Clinic: Live, on-the-spot analysis of how to improve real-world email campaigns

When Should You Send An Email? How one of the largest banks in the world discovered when to send its emails

The 5 Most Startling Marketing Discoveries from 2012: Including the 3 words that changed everything for a top financial product

Optimizing Shopping Carts for the Holidays: 6 last-minute changes you can make to your shopping carts to increase conversion

How Do Website Colors Impact Conversion? New research reveals 5 critical mistakes designers make with color

5 Steps to Effective Content Marketing: How to extract the maximum revenue from your content

See the Research in Action: Dr. McGlaughlin personally optimizes your landing pages

263% Higher Conversion Rate: How reducing anxiety helped one company improve conversion rate three-fold

Discovering Your Value Proposition: 6 ways to stand out in a crowded marketplace

Five Steps to Better Metrics: How one marketer leveraged Web analytics for an annual revenue increase of $500,000

Homepage Optimization Applied: Learn how to replicate a 331% lift on your own site (Special live optimization Web Clinic)

Copywriting on Tight Deadlines: How ordinary marketers are achieving 103% gains with a step-by-step framework

Subject Lines Tested: How to write subject lines that double your clickthrough rate

Quick Win Clinic (Part I): The 5 easiest changes to make to your landing pages right now

What Your Customers Want - What Your Customers Want: How to predict customer behavior for maximum ROI

Hidden Friction: The 6 silent killers of conversion

Minor Changes, Major Lifts: How headline and call-to-action optimization increased conversion 45%

Online Advertising Forensics: We investigate how and why a text-based PPC ad produced 47% more conversions

Rapidly Maximizing Conversion: How one company quickly achieved a 58.1% lift with a radical redesign

Video: How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes

How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes

Video: Email Messaging: How overcoming 3 common errors increased clickthrough 104%

Email Messaging: How overcoming 3 common errors increased clickthrough 104%

SEO Landing Pages: How we achieved 548% more conversions without damaging organic rankings

Bad Data: The 3 validity threats that make your tests look conclusive (when they are deeply flawed)

Banner Ad Design: The 3 key banner objectives that drove a 285% lift

Negative Lifts: How a 24% loss produced a 141% increase in conversion

Headline Optimization: How testing 10 headlines revealed a 3-letter word that improved conversion more than major changes.

Optimization Researched: Latest findings about effective LPO practices based on data from 2,673 marketers

Shopping Carts Optimized: How a few tweaks led to 12% more revenue across an entire Website

Converting Leads to Sales: How one company generated $4.9 million in additional sales pipeline growth in only 8 months

Do You Have the Right Value Proposition? How to test, measure, and integrate your Value Proposition online

Crafting an Engaging Email Message

Optimizing PPC Ads: How to leverage the full potential of 130 characters by clarifying the value proposition

Top Lessons from 2010: What worked and what didn’t in the last 365 days of experimentation

Images vs. Copy: How getting the right balance increased conversion by 29%

Double the Value of Your Online Testing: Don't just get a result, get the maximum customer insights

Homepage Design: The five most common pitfalls and how to overcome them

Homepages Optimized: How using the homepage as a channel led to a 59% increase in conversion

Optimizing Landing Pages: The four key tactics that drove a 189% lift

Live Optimization: What we've learned from the last 200 experiments distilled into three basic principles - plus live-optimization examples

The Compounding ROI of Sequential Conversion Increases: How one company took a small gain and multiplied it tenfold

One-to-One Marketing at Four Levels: Strategic ways every marketer can enter into an online conversation with customers

Technology Blind Spots: How human insight revealed a hidden (and almost missed) 31% gain

Integrate Your Marketing: How one company combined offline and online marketing to increase subscriptions by 124%

The Business Case for Testing: How one marketer convinced her business leaders to start testing and drove a 201% gain in the process

Social Media Marketing in Four Proven Steps: A methodology to move from sporadic to strategic use based on research with 2,317 B2B and B2C marketers

The Five Best Ways to Optimize Email Response (Part 3): Special live optimization web clinic

The Five Best Ways to Optimize Email Response (Part 2): How to craft effective email messages that drive your customers to action

The Five Best Ways to Optimize Email Response (Part 1): How to craft effective email messages that drive your customers to action

Maximize your Agency ROI: How adding science to the creative process reveals a 26% gain

Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain

Optimize your Email in Three Steps - How one marketer tripled revenue from their house list

Surprising Wins from 2009 - Using insights from an uncertain economy to drive 302% growth

No Unsupervised Thinking: How to increase conversion by guiding your audience

What to test (and how) to increase your ROI today

Ecommerce Optimization: A holiday playbook for procrastinators

Beyond landing pages: Conversion rate optimization strategies