All Episodes

Personalized Messaging Tested: How little changes to an email send led to a 380% change in response rate

Does Seasonal Messaging Really Work? How one company’s wrong assumptions led to a 25% decrease in clickthrough

Branded Design Tested: How simple changes in page elements aesthetics led to a 51% increase in subscriptions

Harnessing Customer Motivation: How one company increased conversion by 65% by aligning page elements with customer desire

The Power of the Properly Sequenced Subject Line: Improve email performance by using the right words, in the right order

Incorporating Video in Your Mobile Strategy: 2 key principles that helped one company boost mobile conversion by over 50%

Increasing User Engagement: How one company tested its site navigation and increased clickthrough by over 35%

Special Live Optimization Session (with Flint McGlaughlin): The top discoveries from 2014 (over 300 tests) applied to your pages

Maximizing Subscription Revenue: How 3 businesses increased their subscription revenue by discovering the optimal pricing strategy

Optimizing Subscription Paths: Recent research reveals a radical webpage redesign that produced a 173% lift in customer response

Optimizing PPC Campaigns: Simple copy changes that increased clickthrough rate by 289% (and more)

Leveraging Content to Generate Leads: 3 simple tactics one company used to achieve a 96% increase in leads

Product Pages Tested: How carefully pinpointing customer anxiety led to a 78% increase in conversion

Does Green Marketing Really Work? What a recent experiment uncovered about the true psychological impact of an eco-conscious marketing campaign

Optimizing Web Forms: How one company generated 226% more leads from a complex Web form (without significantly reducing fields)

Marketing Multiple Products: How radical thinking about a multi-product offer led to a 70% increase in conversion

How to Achieve a 232% Lift: The repeatable methodology one company used to generate a significant lift

Lead Nurturing Tested: New research reveals how slight script tweaks increased response by 31%

The Most Effective Calls-to-Action: 5 principles discovered for increasing customer response

Radio Buttons vs. Dropdowns: How knowing the right way to collect customer information led to a 15% lift in orders

How Many Columns Should I Use? How using the best page layout led to a 681% relative increase

Responsive Design Tested: What a recent experiment reveals about the potential ROI of mobile design

The Top 5 Marketing Discoveries in 2013: The last 50,000 hours of research distilled into 60 minutes

Subject Lines that Convert: A review of 100+ successful subject lines reveals what motivates people to open (or delete) an email

Are You Missing Copy on Your Page? How adding the right paragraph generated a 36% lift

Optimizing for Multiple Personas: How a recent test "broke the rules" of optimization and drove a 331% conversion lift

Category Pages that Work: Recent research reveals design changes that led to a 61.2% increase in product purchases

Are Letter-Style Emails Still Effective? New research reveals how customers read emails today

Accordion-Style Checkouts Tested: How one company uncovered 26% more conversions by putting its checkout process to the test

Can I Test More Than One Variable at a Time? Statisticians answer some of the most commonly asked A/B testing questions

Microsites Tested: 2 common mistakes in the microsite design process that can kill conversion rates

Converting Free Trials to Paid Customers: How the right message at the right time generated a 68% lift in free trial conversion

Does Brand Really Matter? A recent experiment reveals how brand impacts the conversion process

Page Templates that Work: New research reveals 3 high-performing webpage templates that consistently improve conversion

Reducing Cart Abandonment: 4 main reasons why customers leave your shopping cart and how a few tweaks can stop the leak

Long Copy vs. Short Copy: How discovering the optimal length of a webpage produced a 220% increase in conversion

When Should You Reveal Price? The 3 principles of presenting price and how they helped one company generate a 97% increase in conversion

How You Can Use Email to Discover the Essence of Your Value Proposition (in 5 Simple Steps)

The Usability Myth: 4 surprising discoveries we learned after testing the most common usability principles

Converting PPC Traffic: How strategic keyword placement increased conversion by 144%

Do Optional Form Fields Help (or Hurt) Conversion? How one required form field was hindering a 275% lift in conversion

The Web as a Living Laboratory: The Three Most Important Discoveries from Over a Decade of Experimentation

Email Copywriting Clinic: Live, on-the-spot analysis of how to improve real-world email campaigns

When Should You Send An Email? How one of the largest banks in the world discovered when to send its emails

The 5 Most Startling Marketing Discoveries from 2012: Including the 3 words that changed everything for a top financial product

Optimizing Shopping Carts for the Holidays: 6 last-minute changes you can make to your shopping carts to increase conversion

How Do Website Colors Impact Conversion? New research reveals 5 critical mistakes designers make with color

5 Steps to Effective Content Marketing: How to extract the maximum revenue from your content

See the Research in Action: Dr. McGlaughlin personally optimizes your landing pages

263% Higher Conversion Rate: How reducing anxiety helped one company improve conversion rate three-fold

Discovering Your Value Proposition: 6 ways to stand out in a crowded marketplace

Five Steps to Better Metrics: How one marketer leveraged Web analytics for an annual revenue increase of $500,000

Homepage Optimization Applied: Learn how to replicate a 331% lift on your own site (Special live optimization Web Clinic)

Copywriting on Tight Deadlines: How ordinary marketers are achieving 103% gains with a step-by-step framework

Subject Lines Tested: How to write subject lines that double your clickthrough rate

Quick Win Clinic (Part I): The 5 easiest changes to make to your landing pages right now

What Your Customers Want - What Your Customers Want: How to predict customer behavior for maximum ROI

Hidden Friction: The 6 silent killers of conversion

Minor Changes, Major Lifts: How headline and call-to-action optimization increased conversion 45%

Online Advertising Forensics: We investigate how and why a text-based PPC ad produced 47% more conversions

Rapidly Maximizing Conversion: How one company quickly achieved a 58.1% lift with a radical redesign

Video: How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes

How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes

Video: Email Messaging: How overcoming 3 common errors increased clickthrough 104%

Email Messaging: How overcoming 3 common errors increased clickthrough 104%

SEO Landing Pages: How we achieved 548% more conversions without damaging organic rankings

Bad Data: The 3 validity threats that make your tests look conclusive (when they are deeply flawed)

Banner Ad Design: The 3 key banner objectives that drove a 285% lift

Negative Lifts: How a 24% loss produced a 141% increase in conversion

Headline Optimization: How testing 10 headlines revealed a 3-letter word that improved conversion more than major changes.

Optimization Researched: Latest findings about effective LPO practices based on data from 2,673 marketers

Shopping Carts Optimized: How a few tweaks led to 12% more revenue across an entire Website

Converting Leads to Sales: How one company generated $4.9 million in additional sales pipeline growth in only 8 months

Do You Have the Right Value Proposition? How to test, measure, and integrate your Value Proposition online

Crafting an Engaging Email Message

Optimizing PPC Ads: How to leverage the full potential of 130 characters by clarifying the value proposition

Top Lessons from 2010: What worked and what didn’t in the last 365 days of experimentation

Images vs. Copy: How getting the right balance increased conversion by 29%

Double the Value of Your Online Testing: Don't just get a result, get the maximum customer insights

Homepage Design: The five most common pitfalls and how to overcome them

Homepages Optimized: How using the homepage as a channel led to a 59% increase in conversion

Optimizing Landing Pages: The four key tactics that drove a 189% lift

Live Optimization: What we've learned from the last 200 experiments distilled into three basic principles - plus live-optimization examples

The Compounding ROI of Sequential Conversion Increases: How one company took a small gain and multiplied it tenfold

One-to-One Marketing at Four Levels: Strategic ways every marketer can enter into an online conversation with customers

Technology Blind Spots: How human insight revealed a hidden (and almost missed) 31% gain

Integrate Your Marketing: How one company combined offline and online marketing to increase subscriptions by 124%

The Business Case for Testing: How one marketer convinced her business leaders to start testing and drove a 201% gain in the process

Social Media Marketing in Four Proven Steps: A methodology to move from sporadic to strategic use based on research with 2,317 B2B and B2C marketers

The Five Best Ways to Optimize Email Response (Part 3): Special live optimization web clinic

The Five Best Ways to Optimize Email Response (Part 2): How to craft effective email messages that drive your customers to action

The Five Best Ways to Optimize Email Response (Part 1): How to craft effective email messages that drive your customers to action

Maximize your Agency ROI: How adding science to the creative process reveals a 26% gain

Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain

Optimize your Email in Three Steps - How one marketer tripled revenue from their house list

Surprising Wins from 2009 - Using insights from an uncertain economy to drive 302% growth

No Unsupervised Thinking: How to increase conversion by guiding your audience

What to test (and how) to increase your ROI today

Ecommerce Optimization: A holiday playbook for procrastinators

Beyond landing pages: Conversion rate optimization strategies

Affiliate marketing: Tests and tactics that increased clicks and leads by 165%

Optimizing PPC campaigns to boost conversions, ROI

Optimization vs. frustration: Overcoming barriers to better tests and gains

Live optimization: Improve your SEO clicks and conversions

Twitter Experiments: Getting beyond the "now what?"

B2B Success Stories: Four tests with gains of 21% to 254%

B2C Success Stories: Conversion strategies that produced 30-300% gains

What's working now in optimization -- new tests and a 364% gain

Special Clinic: Optimizing Spanish-Language Landing Pages (LIVE)

Surprise Winners: How "wild card" tests achieved gains of up to 86%

Special Clinic: B2B Landing Pages (Live Optimization)

Special Clinic: B2C Landing Pages (Live Optimization)

Email Optimization: How to improve ROI from capture to conversion

Optimizing Offer Pages: Steps that increased conversion 148%

2009 Marketing Blueprint: Are you ready to break the rules?

Lessons Learned: Our analysts reveal the top takeaways from our 2008 research

Powerful Value Propositions, Part II: Live Optimization

Ecommerce Holiday Playbook: 13 ways to maximize revenue and beat the downturn

Powerful Value Propositions: How to optimize this critical marketing element -- and lift results

Special Clinic: A Proven "Playbook" For Growing More Leads

Special Clinic: Optimizing Headlines & Subject Lines (LIVE)

Optimizing Your Headlines: How changing a few words can help (or hurt) results

Special Clinic: Optimizing PPC Ads, Part II (LIVE)

Special Clinic: Optimizing PPC Ads (LIVE)

Using Testimonials Effectively: How credibility indicators can help (or hurt) your conversions

Optimizing Subscription Paths: How to improve results by 59% or more.

Filling the Pipeline: Lead generation strategies that got an 86% increase.

Simple Tests, Significant Gains: How our research partner increased revenue by 130% with small changes.

Special Clinic: Optimizing eCommerce Websites (LIVE)

Measuring What Matters: How simplifying your metrics can increase Marketing ROI by up to 75%

Finding the Ideal Incentive: How We Increased Email Capture by 319%

Improving Conversion by 162% - How to Overcome Value Inhibitors

Optimizing Your Landing Pages Part 2

Optimizing Your Landing Pages Part 1

Landing Page Optimization: Finding Ideal Price Points

2008 Internet Marketing Strategy: Are You Prepared?

Marketer’s Intuition Revisited: Is There a Place for Intuition in Web Page Optimization?

Landing Page Optimization: Increasing Conversion by 150% and Lead Gen by 2,379% with an Effective Call-to-Action

Landing Page Optimization: Improving Conversion 50-60% by Applying Continuity and Congruence

Marketing Experiments Webinar: A Clinical Assessment of Your Landing Pages

Lead Generation: Is Your Sign-Up Process Costing You Leads and Conversions, or Maximizing Them?

Landing Page Optimization: How Businesses Achieve Breakthrough Conversion by Synchronizing Value Proposition and Page Design

Landing Page Conversion: Getting Significant Improvements Even When You Can’t Complete Your Tests

Optimization Testing Tested: Validity Threats - Beyond Sample Size

PPC Advertising Tested: The Relevance of Relevance

Landing Page Optimization Tested: Creating Effective Incentives -The Science of the Art

Landing Page Optimization Tested: Big Conversion Gains from a Little Scissors & Grease?

Harnessing Social Media: How to assess the value of Social Media Optimization (SMO) opportunities and use them to create a successful and cost effective marketing strategy.

Landing Pages Tested: How does having more than one objective to a page affect its performance?

Landing Page Optimization Tested: How to Create a "Sticky" Landing Page

Email Marketing Optimized, Part 2

Email Marketing Optimized

How Matching Ad Design to Context Improved Conversion by 127%

How To Increase Conversion by Reducing the Technology Barrier

Site design tested: 7 ways to increase site conversion by reducing Customer Anxiety

Can Viral Videos Drive Targeted Traffic To Your Web Site?

Choice vs. Simplicity

The MEC Guide to Presenting Your Case for Testing

Small PPC Engines Revisited

Optimizing Free Trial Offers

Merchandising Calendar for 2006 Fall & Holiday Season

The ROI on PPC vs. Affiliate Marketing

Testing The Power Of Urgency On Landing Pages

Essential Metrics for Online Marketers