All Episodes
Power Hour Optometry — 630 episodes
10,000 Practices. Nearly 2 Million Frames Per Year. Here's What ClearVision Optical Is Seeing
200 Patients' Vision Maintained, 22 Treatments, $440,000: The AMD Opportunity
60% Convert at $4,500/pt: Are You Doing Virtual Myopia Consults Yet?
Great Ideas. Zero Follow-Through. The Missing System Behind Every Failed Practice Initiative
The OD's Guide on How to Build a $1 Million Aesthetics Practice
Three Practices Reveal Where Your Optical Is Leaking Profit
STOP Saying "How Are You?": How We Waste Our Best Chances to Build Meaningful Connections
Warning! Q2 Numbers Need Your Attention. Make Your Proactive Plan Today
The Big Optical Playbook: The Strategy Behind Patient Capture and Optical Growth in Your Practice
From Doctor-Owner to Practice CEO: Building a Business That Can Grow Beyond You | Dr. Nick Lillie
$800–$1,100+ Revenue Per Patient Across Associate Doctors: Build Your Specialty Growth System
For the Next 48 Hours, The Eyecare B.O.S.S. Book Is Completely Free
From Legacy to Leadership: Building the Next Chapter of a 110-Year-Old Practice
Private Equity, AI & Recruiting: The Conversations Quietly Shaping Optometry Inside ODwire
The Eyecare BOSS Guide to Building High-Performance Teams: The People System Your Practice Needs to Scale
The $1,000 Revenue Per Patient Model: Building a Specialty-Driven Practice | Dr. Patricia Poma
The $30,000 Recurring Revenue Strategy Every Doctor Should Understand | Membership Plans at Scale
The AI-Driven Patient Journey Every Practice Needs: Transforming Information into Outcomes
The 187 Million Views YouTube Strategy Every Doctor Should Understand | Educating Patients at Scale
Quarterly Metric Review: What the Data Is Really Telling Practice Owners in 2026 | Dr. Jason Lake
Artificial Intelligence in Eye Care: What's Real, What's Overhyped & How to Evaluate It | Eugene Shatsman & Abed Sarhan
Four Locations. Three Cold Starts. Launching an Alliance | Scaling a Practice & The Vision Behind View Optometry Alliance
High-Touch vs High-Volume | Two Doctors. Two Philosophies. Two Exceptional Paths to Practice Growth
3 Game-Changing Optometry Innovations That Can 10X Your Practice Revenue | Innovators Edition
$4.8M Stolen by a Trusted Employee | How Fraud Could Happen in Your Practice & What to Look For
Owner Burnout and Frustration? How to Reset, Rebuild & Prevent It from Happening Again | The Power Practice
Evidence-Based Hiring in Optometry: How to Fix Staffing at the Root | Kati Lechner & Eugene Shatsman
The Eyecare BOSS System: Build a Practice That Runs, Optimizes & Scales Without You
AOA Leaders Summit 2026: The Battles, Wins, and Priorities Shaping Optometry
The Framework to Scale Optometry Across 4 States: Cold Starts, Acquisitions & the Medical Model | Dr. Solomon Gould
Vision Council 2025 Industry Data: Exam Volume Declines, Spending Shifts & What's Next for 2026
Private Equity Pulled Back in 2025: How Buyers Actually Value Optometry Practices in 2026
Multi-Location Optometry Growth: Systems, Leadership Layers & Cold Start vs Acquisition
Beating "I'll Think About It". Retail Science & the Ultimate Optical Playbook with Kayla Ashlee & Eugene Shatsman
New Season, Proven Strategy - Gary Gerber and Eugene Shatsman talk about Must-Dos for 2026
Why Diagnostic Tools Go Unused — and How to Make Them An Asset to your Practice with Dr. Mile Brujic
Closing the 95% Myopia Gap: The Consult, the Close, and the Systems That Drive Growth — featuring Matt Oerding.
How I Increased My Profit By 30% While Cutting Down Staff: Dr. Lauretta Justin & Eugene Shatsman
Joy as a Leadership Strategy: Allegra Cohen on Mindset, Presence & Performance with Eugene Shatsman
How I Built It: $4,000 Per Visit in a Specialty Practice, with Dr Stephanie Woo and Eugene Shatsman
Performance Drivers of Top Practices and KPIs with Jason Lake & Eugene Shatsman
Building AI for Optometry: A Live Walkthrough of Practical AI You Can Use in Your Practice
The Nerdy Optometrist: Technology, Curiosity, and the Next Era of Eye Care with Dr. Ukti Vora
Behind the Scenes at the Heart of America Eye Care Congress with Dr. Suzy Lake & Dr. Jeff Gerson
Managing Managed Care, Capture Rates and the Missing Middle for Practice Growth with Todd Lossone
Vegas Innovator Series Part II: Tech to Grow Revenue, Capture Lens Sales & Cut Remakes
Vegas Innovator Series: Who are the Vision Innovation Challenge Winners at Vision Expo?
$1,200 Revenue Per Patient in a Single-OD Practice & Neurolens' Rebrand to Newton
The Future of Eyecare Media: Anne M. Cooper on Trends, Technology, and Change
The Hidden Financial Compression Squeezing Optometry Practices in 2025, with Adam Cmejla
12 Month Case Study to Scale Smarter: Growing Revenue and Culture with Dr. Nick Lillie
ODs on Facebook: The Online Community Shaping the Future of Optometry with Dr. Alan Glazier
AOA Leaders Take on Vision Benefit Managers: Legislation, Advocacy, and the Future of Eye Care
The Myopia Management Mindset: How Top ODs Convert and Retain More Patients
How Should You Pay Your Doctors? Metric of the Quarter with Dr. Jason Lake
The Eyecare Industry's Big Reset: Data Trends, Economic Strain, and the Future of Vision Expo
Bringing Aesthetics into Optometry: Dr. Chelsea Kesty on Lasers, Toxins & the $10K Patient Opportunity
Designing a Practice That Works for Your Life: Dr. Ruth Mannschreck on Systems, Culture & Freedom
How Pursuing Passions Outside Optometry Can Grow the Value of Your Practice, with Dr. Gary Gerber
AI Is Changing the Way You Practice: What Every Optometrist Needs to Know in 2025
Mental Fitness Is the Missing Link: How Your Mindset Might Be Undermining Your Practice's Growth
Inside the EHR Black Box: What's Helping, What's Hurting, and What's Next for Optometric Tech
Vision Beyond Sight: How the Two Blind Brothers Turned a Diagnosis into a Mission of Hope and Impact
Tech-Enabled Practice Growth: AI, Automation & the Future of Patient Experience with Altris and Adit
The Quarterly Roundup: Vision Metrics Every OD Should Know in 2025 with Dr. Jason Lake
Seeing Fewer Patients and Earning More: Inside a Smarter Optometry Workflow with Dr. Janelle Davison
Redefining Optical Sales: Mindset Shifts and Training Strategies, with Kayla Ashlee from Spexy
Innovator Series Finale: Top Strategies for an Efficient and Profitable Practice with Barti & Teem
The ROI of Experience: How to Build Loyalty Through Memorable Patient Interactions
The Profit-Driving Tech Strategy That Majority of Practices Overlook, with Dr. Sage Hider
Through His Eyes: How Zeiss Lenses Helped Photographer Kenneth Hines Rediscover His Vision & Himself
Why Patient Experience Is the #1 Untapped Revenue Driver in Eye Care
Golden Elevator Nuggets: The AI Shifts Changing How Eye Care Practices Grow, with Daniel Rostenne
AOA's Latest Battle For Optometry: What's Changing & What's at Risk
4 Industry Leaders, 4 Big Ideas: What's Next for Your Optometry Practice?
The Secret to Growing a Thriving Eye Care Practice with High-Value Specialty Services
The 4 Pillars of a Highly Profitable Practice: How to Build a Scalable, Patient-Centered Business
Beyond Vision: How Emerging Tech Is Transforming the Future of Eye Care
From High Turnover to High Retention: The Staffing Strategy Your Practice Needs with Lynn Lawrence
The Cost of Inaction: The Hidden Price You're Already Paying in Your Practice with Dr. Jeff Lewis
The Economic Forecast & Cost Strategies Every Optometry Practice Needs with Dr. Jason Lake
How The Vision Council is Redefining Optometry: Vision Expo East & 2025 Industry Data
3 Proven Strategies to Boost Practice Revenue by 65%: Insights from Jamie Rosin & Eugene Shatsman
Gary Gerber and Eugene Shatsman: 2025 Insights & 13 Years of What's Changed and What Hasn't
The Surprising Story Your Numbers Tell: Metrics That Drive Practice Growth with Dr. Chris Wolfe
Referrals, Philanthropy, and Video Marketing: Practice Growth Strategies Revealed by Ross Bernstein
Driving Record Revenue Per Patient While Economy-Proofing Your Practice with Dr. Todd Cohan
Is It Time to Drop a Vision Plan? Steve Alexander on Retaining 50-70% of Patients as Cash-Payers
AI FOMO to Practical Application: Your AI Guide for Eyecare with Dr. Scot Morris
Choosing Technology That Works: Maximizing Practice Efficiency with David Keith
How Membership Plans Drive 4.5X Higher Patient Spend: Proven Strategies with Jordon Comstock
Golden Nuggets of Marketing & Technology: Insights from Eugene Shatsman and Daniel Rostenne
Low Vision Myths Busted: How One Practice Earns $600K Seeing a Few Patients Each Week
A Candid Conversation with VSP's Former CEO Jim McGrann: Innovation, AI, and Industry Challenges
Vegas Innovators Series: Eye Care Leaders Reveal the Industry's Next Big Things
The Dry Eye Success Formula with Dr. Paul Karpecki, Dr. Shane Swatts & Eugene Shatsman
OD Evolution: Recruiting Doctors & Expanding Scope with Dr. Nate Lighthizer
The Data Is In: Provider Sentiment, Patient Trends & Vision Expo Preview with The Vision Council
Adapting and Advancing: Amir Khoshnevis and Eugene Shatsman on the Changing Face of Optometry
562% Growth In Five Years: Secrets of Scale with Dr. Tyler Mills and Dr. Brian Samartino
500 Kids in a Myopia Program? Leadership Insights and Practice Strategies with Dr. Brianna Rhue and Eugene Shatsman
What's Inevitable? The Industry Innovation Episode with Sanitas Advisors & Eugene Shatsman
Audiology In Your Optometry Practice? The Hearing Panel Hosted by Eugene Shatsman
Rethink Your Approach to Practice Growth: Dr. Jason Lake Shares Unexpected Insights with Eugene Shatsman
Stop Setting Money On Fire On Your Phones": Mastering Phone Call Management with Dr. Jeff Lewis
Insider Billing Tips: Why 9 of 10 Charts Don't Pass the "Friendly Audit"
Cracking the Conversion Code: From 4 to 48 Eye Care Locations in 15 Years
Optometry's Next Chapter: Innovative Advancements Poised to Reshape the Field with Dr. Chris Wroten
Are you Making These 5 Money Mistakes In Your Practice? A Roadmap for Lost and Found Money
From $42,000 to $2.1 Million: The Entrepreneurial Mindset Behind a 41-Company Empire
From Graduation to Growth: Real Stories from the Front Lines of Optometry
Leading with Empathy - Insights from a Billion-Dollar Retail Executive
Banned Non-Competes & Other Legal News - Now What?
The Disney Blueprint: Redefining Optometric Customer Service
Eye on AI: The Future of Optometry
The Surprising Truth About Emerging Subspecialties - The Migraine & BVD Panel
Unlocking Fortune 500 Efficiency: Conquering Backlog, Optimizing Workflow, and Overcoming Multitasking
'Secret Sauce' Revealed: Inside the Mind of The Power Practice Consultant
The Optical Oracle: Marc Ferrara's Predictions for Modern Eyecare
Jay Abraham and Eugene Shatsman: The $50B Man's Growth Advice for ECPs
What do 60 Million Insights, Vision Expo & Smart Eyewear Have In Common?
Dr Gary Gerber and Eugene Shatsman on the Future of Optometry
Redefining Entrepreneurial Success: The Return on Life Experience
Navigating the Cold Start Journey: Bethany's Expert Insights
Rethinking Your MBA: Expert Advice On How to Advance Your Career
Is Dropping a Vision Plan One of Your Resolutions for 2024?
Bonuses, Gifts and Holiday Parties, Oh My!
Lease Smarter: Strategies to Optimize Your Lease Renewal Process
Beyond the Balance Sheet: Smart End-of-Year Strategies
From Mindset to Mastery: Overcoming Internal Barriers in Your Professional Journey
Turning Negative People into Positive Leaders: How Your Team's Mood Impacts Your ROI
From Confusion to Conviction: Crafting Your Business Vision
Visionary Branding: Elevate your practice to optimize your community's quality of life
The Power of Tough Decisions: Your Path to Success
A Candid Conversation: Navigating Race and Equity in Optometry
How to Maximize the Value of Your Optometry Practice
US vs UK: A Behind the Scenes Comparison of the Optometric Profession
AI in Optometry: Give Your Practice an Edge by Accelerating the Inevitable
AI, Dry Eye, and Tik-Tok? Today's Eye Care Innovations in Action.
From Crisis to Continuity: COVID's Hidden Effects on Optometric Practices
The Art and Science of a Successful Trunk Show
Mind Matters: Nurturing Mental Health in an Optometric Practice and Beyond
Fact or Fiction: Emerging Trends in Optometry Schools
The Psychology of Motivation: A Leader's Guide to Getting More from Your Team
From Dream to Reality: Fast Track Your Specialty Practice
Finding Continuous Professional Growth and Fulfillment in the Face of Changing Needs
Why Overcoming Negativity Bias Could be Critical for Your Business
The Science of Persuasion in Your Optical: Using Psychology to Drive Sales
Words that Sell: How to Maximize Your Marketing Impact
From Friends to Business Partners Dr. Charlene Henderson
Optometry's Class of 2023! Who are they, and what are they looking for?
Things to do TODAY to get patients in your chair tomorrow
Bethany's Guest Appearance on 20/20 Money Podcast: How Tiny Improvements Lead to Big Success
The Power of Nature: Business Outside
The Great Game of Business and its Impact on Optometry Practice
A 5 Day Staff Meeting... in Kenya?
The Review Revolution: Unleashing the Power of Online Reviews
Revolutionizing Wages: How this Method Allows You to Pay Your Staff More
Eye Care Excellence: Elevating Customer Service in Optometry
Helping your team learn good financial habits
Turning ADHD into a Productivity Superpower
Tiny Changes: Big Financial Results
Going For It: Why Taking Risks Can Be Worthwhile
Creating an Eyewear Experience
The Most Profitable Mode of Practice is Not What You Think
MiniGames
Creating a Great Practice Culture
Taming the Inner Critic
Creating a Financial Plan for 2023
Bonuses, Gifts and Holiday Parties, Oh My!
The Vision/Traction Organizer
More Pumpkin Planning
Pumpkin Plan Your Practice
Collaborative Communication
Bethany talks Big Picture on the Dare To Be Different podcast
How Mindset Impacts Financial Decision Making
What Optometry Practices Can Learn from Fine Dining Restaurants
Making Your Practice More Inclusive
Thinking About Selling Your Practice?
Consulting With The Power Practice
How Mindset Impacts the Success of Your Practice
Bills and Codes: Is your Practice Billing what it should be?
Communication and Consistency
How to Deal with Medical Malpractice
Predictable Success : You've grown your business so what's next?
Growing your Practice
Managing Health and Safety in our Practices
Understanding Your P&L
How to Optimize Your Practice
Why Private Practice Optometry is still Awesome, The Importance of a Community and Leadership Resources. (Bethany's Guest appearance in 20/20 Money Podcast)
A Happiness-Centered Optometry Practice
Myopia: A Global Epidemic
Role of an Office Manager
Recession-Proof Your Practice
Virtual Assistants from the perspective of the Virtual Assistant
Save the Planet and Help Your Practice
A Team With a Vision
Hiring an associate doctor?
How to hold on to a great employee
Train your staff members... with artificial intelligence?
Transform your practice with NeuroVisual Medicine
Building a personal brand
Creating a brand that represents your vision
Is a student intern right for your practice?
"Step Up Or Step Out: How To Deal With Difficult People Even If You Hate Conflict"
The power of planning
There's No Need For Sight When You Have A Vision
Do you dream of freedom from Vision Plans?
Before You Hire Your Next Employee, Listen To This!
Transitioning Patients from Owner To Associates - Bethany's Guest Appearance on the 20/20 Money Podcast
Open Your Eyes
Building A Great Office For Kids
Surprise! The No Surprises Act DOES apply to optometrists
Is a hybrid program the right choice for optometry schools?
Beyond Dry Eye - Building A Self-Care Spa in Your Practice
Commitment to Serving Others
Building A Practice, On Purpose
What's your Vision for 2022 and Beyond?
Get to Know Salus Resident Dr. Anthony Boyd
Incorporating Genetic-Based Testing Into Your AMD Treatment Plan
Helping OD's Achieve Financial Freedom
Increase Insurance Reimbursement and Minimize Audit Risk
Maximize Profitability Through Real Estate
Virtual Assistants
Going Forward Fearlessly
The Power Hour - 7/14/21
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The Power Hour 3/16/13 - Live from Vision Expo East!
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