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Ad Age Marketer's Brief, 409 episodes. Page 3 of 5.

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Title
201

Purpose marketing hits and misses

202

How cosmetics brand Lush does corporate activism

203

How Uniqlo is engaging Gen Z with livestream shopping and in-store marketing

204

How hospital system New York Presbyterian is helping patients prioritize wellness

205

The purpose behind PurposeBuilt Brands

206

Super Bowl ad preview

207

How Del Taco leaned into value—and is taking on bigger rivals in QSR

208

Purpose marketing hits and misses

209

John Pepper on how John Smale changed P&G and marketing

210

How Philips reorganized its 3,000 global marketers

211

How Canada Goose is working with influencers and emphasizing sustainability

212

How Levi's is tapping into trends for both Gen Z shoppers and older brand loyalists

213

Liquor marketing secrets from the creator of Hendrick's Gin

214

How Clorox manages through turmoil and still has fun

215

Inside DoorDash's in-house creative studio

216

Purpose Marketing Hits and Misses Vol. 3

217

Inside advertising's family affair

218

Sonic's marketing pivot

219

How On is gaining ground on sneaker rivals

220

How Wrangler is marketing to Gen Z as well as older brand loyalists

221

How AmEx is courting Gen Z and marketing its brand amid new consumer behavior

222

The dudes behind Dude Wipes on why they're succeeding

223

Purpose Marketing Hits and Misses Vol. 2

224

Upwork's CMO on marketing strategies and the Great Resignation

225

How Mailchimp is moving beyond email marketing

226

How Ghost is building a lifestyle sports nutrition brand

227

Waze's marketing plan

228

How Airbnb's ad playbook has evolved with the market

229

Purpose Marketing Hits and Misses Vol. 1

230

SmileDirectClub's telehealth strategy

231

How Meta made everyone aware of the metaverse

232

How online real estate company Opendoor is building awareness

233

How Claire's is connecting with 'Zalpha', the combined group of Gen Z and Gen Alpha

234

Behind a brand refresh, and a new campaign, for Noodles & Company

235

TopGolf's rise

236

How to avoid Greenwashing

237

How baseball's CMO is pitching new fans

238

New Progressive CMO talks spending strategy amid downturn and marketing to Gen Z

239

How Michaels is marketing its brand amid rising prices

240

P&G's Brent Miller on how the company goes way beyond Pride Month

241

Morgan Stanley CMO on economic downturn and its agency search

242

Inside A&W Restaurants' Recipe for Survival

243

Pride marketing

244

Accenture's marketing plan

245

Why craft-brewer Dogfish Head is moving 'beyond beer'

246

How Behr Paint is tapping into trends to attract younger customers

247

Liquor marketing

248

GSK Health U.S. CMO Katie Williams on going independent

249

Earth Day marketing wins and losses

250

Kroger Precision Marketing on the future of retail media

251

Dick's Sporting Goods on the need for physical stores and how the chain is considering the metaverse

252

Chewy's new CMO on having pets as customers and building brand growth

253

Now pitching for the Mets: Andy Goldberg

254

Miller Lite's marketing moves

255

Orangetheory's Chief Brand Officer on collaborating with Steve Aoki and other marketing strategies

256

How 'collective convergence' drives food trends—and why that matters

257

How Square is positioning brands for a post-COVID world

258

How Oikos is giving the yogurt category a good workout

259

New JPMorgan Chase CMO Carla Hassan on DE&I, the metaverse and personalization

260

Running ads on cars

261

Super Bowl ad preview

262

How the ANA plans to follow the money in programmatic

263

Why marketing is driving Hyperice's growth in the crowded fitness sector

264

Why Applebee's is turning its customers into marketers

265

Why Hormel has gone nuts

266

How Marriott is navigating the pandemic and finding its way into the metaverse

267

How Campbell's is riding the cookie craze

268

Marketers of the Year

269

Managing the CMO-CEO relationship

270

Why Albertsons is starting its own retail media network

271

How eBay is positioning itself this holiday season

272

How buy now, pay later brand Affirm is building brand awareness

273

How Roomba is marketing its robot vacuum

274

How Angi is building brand awareness in the home services industry

275

S is for Sesame Workshop

276

Comfort food and fall flavor trends

277

How 7-Eleven is using influencers to boost its brand

278

Lexus goes for younger buyers

279

How the U.S. Army created a modern-day marketing center

280

Why backpack seller State Bags is seeing a surge in demand

281

Promoting restaurants as the pandemic continues

282

Auto marketing trends

283

How language is the key to unlocking consumer behavior

284

How the owner of Zales, Jared and Kay is enhancing its luster for younger shoppers

285

Kraft Heinz brand renovations

286

How resale platform StockX is moving beyond sneakers

287

How American Eagle is tapping into teen trends for back-to-school

288

Spirits marketing that stands out

289

Marketing a new MLS team

290

McCormick's Alia Kemet on spicing up in-house marketing

291

Multicultural vaccine marketing

292

How Merrell is working to make the outdoors more diverse

293

Rethinking women's pro sports

294

Yum Brands CMO on brand-boosting strategies

295

Carvel leans into nostalgia

296

Inside LG's new gaming-driven content strategy

297

Robinhood on the crop of new investors and GameStop

298

Kellogg's chief growth officer on data, e-commerce and personalization

299

Why people returning to cities are investing in furniture rentals

300

Why Goldfish turned to TikTok to court older snackers