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All Episodes

AI to ROI (fka Metrics that Measure Up) — 252 episodes

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Title
1

AI is Hot - AI Regulation is a Hot Mess

2

Building the 100x Org - The CFO as AI Architect with Dan Zhang, CFO & CBO at ClickUp

3

AI is a Compensation Scale Expense

4

AI-Native Services: The $100B Disruption of Professional Services

5

AI Math is not Adding Up - Where is the ROI?

6

The AI Coding Wars, Inflection Point and the Cursor-SpaceX Deal | AI to ROI: The Big Story

7

AI Governance, Ethics, and the Stewardship Framework: A Conversation with Evan Schwartz, Chief Innovation Officer at AMCS Group

8

Big Book of AI Metrics

9

Measuring the costs, utilization, proficiency and impact of AI - with Russ Fradin, Founder and CEO, Larridin

10

Leveraging AI to Reduce Churn and Increase NRR - with Dan Harmeson, Co-Founder and Co-CEO at QuadSci

11

The AI Agent Outcome-Based Pricing Journey - with Kunal Agarwal, CFO Gorgias

12

AI to ROI: OpenAI - The Most Important AI Company in the World, and the Most Fragile

13

NVIDIA – The Full-Stack Maestro

14

The AI-Native Services Playbook - with Jake Saper, General Partner - Emergence Capital

15

The Role of the CAIO in a Managed Service Provider - with Jim Piazza, CAIO Ensono

16

On Paper, the SpaceX IPO is Not So Heavenly

17

AI's Organizational Impact: McKinsey's State of Organizations 2026 Report

18

Beyond OpenClaw - The Rise of Personal AI Agents

19

The Power of Eye Tracking for the Enterprise - with Adam Gross, Co-Founder & CEO of HarmonEyes

20

Pricing Strategy for AI Software and SaaS: When to Change, Who Should Own It, and the CFO's Role with Dan Balcauski

21

The Power and Promise of Vertical AI

22

The Superhuman AI Agent - with Amanda Kahlow, CEO & Founder, 1Mind

23

Deloitte 2026 State of AI Report - The Untapped Edge

24

AI to ROI: Big Story - Will the Angst, Agony, and Adversity of AI be Worth It?

25

AI-Native ERP vs. Legacy ERP: What's the Difference? with Santiago Nestares, Founder & CEO of DualEntry

26

The Rise of the Chief AI Officer (CAIO)

27

The SaaS to AI-First Transformation - 3 Examples from Notion, Canva and ServiceNow

28

AI SDR Learnings, Results, and ROI - with Jacco van der Kooij, Winning by Design

29

The Great AI War on Jobs

30

SaaS to AI-First Transformation

31

Navigating the Shift to AI-Powered Revenue Workflows - A CFOs Perspective with Drew Laxton, CFO Outreach

32

Context Graphs - AI’s Trillion-Dollar Technology

33

Measuring the performance and business impact of AI agents - with Todd Olson, Founder and CEO Pendo

34

The Strategic Future of FP&A - with Albert Gozzi, Founder and CEO Aleph

35

The Use and ROI of AI in Finance - with Sowmya Ranganathan, Former Controller OpenAI and CEO, Lumera

36

The Role of FP&A in Business Strategy - with Christina Ross, Founder and CEO Cube

37

Exit Ready Analytics - with Will Sullivan, Managing Partner at Predictive Analytics

38

Real-time Data-Driven Insights and Decisions - with Josh Schauer, CFO insightsoftware

39

The Scaler Role, Personality Traits and Business Impact - with Casey Woo, Founder and CEO Operators Guild

40

Future of FP&A + AI - with Melissa Howatson, CFO Vena Solutions

41

B2B SaaS and AI-Native Pricing Frameworks - with Marcos Rivera, Founder and CEO Pricing I/O

42

Integrating GTM in a PLG Company - with Shane Murphy-Reuter, President GTM Calendly

43

The Role of the Fractional CFO - with Josh Aharonoff, Your CFO Guy and Founder Mighty Digits

44

Revenue Recognition in B2B SaaS and Native-AI has never been harder - with Dan Miller, CFO RightRev

45

Measuring and Forecasting Marketing ROI - with Pranav Piyush, Founder and CEO Paramark

46

B2B Marketing and AI trends with Sydney Sloan - Chief Marketing Officer at G2

47

The Data Intelligence Market in 2025 - with Ben Eisenberg, CEO People Data Labs

48

The CFO Journey from Private Equity Acquisition to Initial Public Offering (IPO) - with Bill Koefoed, CFO OneStream

49

Measuring the ROI of Transitioning from Outbound to Inbound GTM - with Aviv Canaani, CRO Datarails

50

Capturing Value with SaaS Pricing - with James D. Wilton, Author Capturing Value

51

The Next Frontier of SaaS Pricing - with Bill Wilson, Pace Pricing

52

Next Generation ERP - with Sandeep Chopra, Co-founder and Co-CEO at Everest Systems

53

Rule of X - with the co-author, Sam Bondy, Bessemer Venture Partners

54

State of Interactive Product Demonstrations - with Natalie Marcotullio, Head of Growth at Navattic

55

B2B Sales Elixir of AI + Collective Intelligence with Stephen Messer, Founder and CEO Collective[I]

56

The Role of a SaaS Acquisition Marketplace - with Andrew Gazdecki, Founder and CEO Acquire

57

Building and Growing a Media Network Inside a SaaS Company - with Rob Litterst, Head of Growth HubSpot Media Network

58

AI Monetization Strategies - Balancing Revenue and Adoption with Gary Survis and Ethan DeSilva, Insight Partners

59

The Future of SaaS Events - with Poya Osgouei

60

The Evolution of Variable Pricing Models & Revenue Management with Apurv Bansal - Founder and CEO Zenskar

61

SaaS Reporting Roadmap with J.T. Cecchini - CEO LevelUp Finance

62

SaaS CEO and CFO Collaboration - with Godard Abel and Chad Gold, CEO and CFO G2

63

Farmville to Finance - The career Journey of Siqi Chen, Founder and CEO Runway

64

B2B Marketing Metrics Framework - with Bill MaCaitis - Former CMO Slack, ZenDesk and Salesforce

65

The State of SaaS & AI - By the Numbers with Brad van Leeuwen, Co-Founder and COO Cledara

66

Corporate Gifting and the Impact on Pipeline Performance - with Kris Rudeegraap , Co-Founder and Co-CEO Sendoso

67

Virtual Product Tours and Demonstrations - with Andrea Wunderlich, Maxio

68

Evolution of a Public Relations Marketplace - with Gregory Galant, Founder and CEO, Muck Rack

69

Creating a Metrics Centric Culture - Jay Topper, Chief Customer Officer, Fabric

70

Entering the U.S. SaaS Market from Europe - with Niclas Lilja, Founder and CEO Younium

71

The Global Sales Tax Challenge for SaaS Companies - with Michelle Valentine, Founder and CEO Anrok

72

Managing the journey from start-up to IPO and beyond - with Henry Schuck, Founder and CEO ZoomInfo

73

The Start-Up CEO Field Guide - with Matthew Blumberg, Founder and CEO Bolster

74

Entering a Mature FP&A Market as a Start-Up - with Julio Martinez Co-Founder and CEO, Abacum

75

Selling Business Value to the CFO and CRO - with Sean Brophy, Head of Global Sales, Pigment

76

2024 B2B SaaS Sales Benchmarks- with Sally Duby, Chief Sales Officer - The Bridge Group

77

The Evolution of B2B Software Reviews - with Godard Abel, G2 Founder and CEO

78

Scaling Sales Leadership to IPO and Beyond - with Ryan Meadows, SVP Sales Klaviyo

79

Selling to the CFO - with Tim Riitters, CFO at Gong

80

The Future of B2B Events - with Patrick Smith, CMO at Cvent

81

The State of Global Hiring - with Tony Jamous, Founder and CEO Oyster HR

82

The Journey to Head of Marketing - with Brandon Redlinger, VP Marketing Chili Piper

83

The Evolution of Revenue Operations - with Henry Mizel, SVP RevOps at Apollo

84

Role of a Private Equity Operating Partner - with Paul Stansik, Partner ParkerGale Capital

85

AI Enabled Customer Communications - with David Daneshgar, Co-Founder and CEO Whippy

86

The Challenges of a Start-Up entering a Mature Market - with Nicolas Kopp, Founder and CEO Rillet

87

Building a Community for B2B Marketers - with Dave Gerhardt, Founder and CEO Exit Five

88

Original Research as a Content Marketing Asset - with Becky Lawlor, Redpoint Content

89

Cloud Service Agreement Benchmarks - with Jake Stein, Founder and CEO Common Paper

90

The Next Generation of Customer Success - with Jamie Davidson, Founder and CEO Vitally.io

91

The Impact of AI on Customer Communications - with Craig Walker, Founder and CEO Dialpad

92

Ecosystem-Led Growth - with Bob Moore, Founder and CEO Crossbeam

93

Data and Diagnosis-Driven Selling - with Mark Petruzzi, Author

94

Accelerating Growth in a Cautious Capital Environment - with Hayden Stafford, President and CRO Seismic

95

Has SaaS lost Go-to-Market Fit - with Jacco van der Kooji, founder and CEO Winning by Design

96

Customer Subscription Financing - with Alex Sandkuhl, Founder and CEO Keystone Growth

97

Marketing Metrics to Deliver Growth Efficiency - with Kelly Hopping, CMO Demandbase

98

The Evolution of FP&A in SaaS - with Philip Watson, CFO Paddle

99

The Future of Sales Execution - with Manny Medina, Founder and CEO Outreach

100

The Evolution of Customer Success - with You Mon Tsang, Founder and CEO ChurnZero

101

Full Funnel Analytics with Helen Lin, Founder and CEO Discern.io

102

Building a Brand and Efficient Growth Simultaneously, with Randy Wootton, CEO Maxio

103

Corporate Venture Capital Investing at Microsoft - with Peter Berg, Managing Partner at M12

104

B2B Demand Generation Investment and Performance Trends - with Kevan Savage, The Alexander Group

105

Cloud Computing Cost Management - with Phil Pergola, CEO CloudZero

106

Measuring Category Creation and Brand Awareness ROI - with Udi Ledergor, Gong Chief Marketing Officer

107

Present SaaS Metrics Like a Pro - with Dave Kellogg

108

The Science of Scaling - with Mark Roberge, Stage 2 Capital

109

The Evolution of the SaaS CFO Role - with Chad Gold, Salesloft

110

The Journey to a B2B SaaS CFO Role - with Michael DiFilippo, Invoca

111

SEO in the Age of AI - with Aidan Shaw, Founder and CEO Myst Marketing

112

Mostly Metrics - The Creator's Challenges with CJ Gustafson

113

Hacking SaaS - with Eric Mersch, author and Partner FLG Partners

114

Turning Credit Card Payment Processing Fees into Revenue - with Caleb Avery, Founder and CEO Tilled

115

Opportunity Funnel Signals and Metrics - with Bill Kantor, Founder and CEO Funnelcast

116

The impact of being a Product Manager and VC on before becoming a B2B SaaS Founder - with Alok Goel, Founder and CEO DriveTrain

117

B2B Technology Equity Trends - with Peter Walker, Head of Insights Carta

118

Scaling from $50M to $500M with a PLG Motion - with Carilu Dietrich, former Atlassian CMO

119

Community + Content + Event Lead Growth - with Anthony Kennada, Founder and CEO AudiencePlus

120

What a Unicorn Knows - with Pablo Dominguez, Insight Partners

121

The JOLT Effect - with Matt Dixon, Author

122

Ideal Customer Profile Defined by Net Revenue Retention - with Dan Sperring, Founder and CEO Align

123

The potential of AI for B2B Marketers - with Paul Roetzer, Founder and CEO Marketing AI Institute

124

Microsoft Product Leader to SaaS Founder - with Anand Subbaraj, Founder and CEO Zuper

125

Discussing the Benefits of SaaS Spend Management - with Sid Sridharan, Founder and CEO, Spendflo

126

State of the Cloud 2023 - Top Five Predictions with Janelle Teng, Bessemer Venture Partners (Episode #2)

127

State of the Cloud 2023 - with Janelle Teng, Bessemer Venture Partners (Episode #1)

128

Event-Led Growth in B2B SaaS - with Julius Solaris, Founder and CEO Boldpush

129

Evolving from Excel for SaaS Financial and Metrics Reporting - with Ali Rizvi Founder and CEO, TrueRev

130

B2B SaaS Metrics and Prioities with the Alexander Group - Ted Grossman and Davis Giedt

131

Scale your SaaS - with Matt Wolach, founder of Xsellus and "Scale your SaaS" podcast

132

SaaS Spend Management Trends - with Eric Christopher, Founder and CEO Zylo

133

SaaS Expansion across Europe - with Rick Pizzoli, Sales Force Europe

134

The Future of SaaS Spend Management - with Ryan Neu, Founder and CEO Vendr

135

The Evolution of Forecast Management - with Guy Rubin, Founder and CEO ebsta

136

Lessons learned from the Silicon Valley Bank collapse - with Todd Gardner, SaaS Advisors

137

When to introduce SaaS Spend Management - with Cledara co-founder and COO, Brad Van Leeuwen

138

CFO lessons learned in planning and forecasting - with Dan Fletcher, CFO Planful

139

SaaS Spend Management - with David Campbell, Founder and CEO Tropic.ai

140

Corporate Spend Management - with Oded Zehavi, Founder and CEO Mesh Payments

141

Full Funnel Conversion Optimization - With Guy Yalif, Founder and CEO - Intellimize

142

No Forms - No SPAM - No Cold Calls - with Latane Conant, Chief Market Officer 6sense

143

Building a media asset inside a B2B SaaS company - with Patrick Campbell, Founder and CEO ProfitWell (Paddle)

144

Product Analytics and Metrics that Matter - with Todd Olson, Founder and CEO Pendo

145

The Power of Go-to-Market Experience + Capital - with Mark Roberge, Stage 2 Capital

146

A Chief Revenue Officer's learnings from $0 - $100M+ ARR - with Mark Kosoglow, CRO Catalyst and SVP Sales, Outreach

147

The Different Buying Team Profiles - with Brent Adamson, author the Challenger Customer

148

Marketing Metrics that Matter to the CFO - with Chris Golec, Founder and CEO Channel99 and Demandbase

149

The journey from FP&A to SaaS CFO - with CJ Gustafson, CFO PartsTech

150

Kind Folks Finish First - Sam Jacobs, Founder and CEO Pavilion

151

Saas Metrics for Investors and Execution Decision Making - with Nick Franklin, Founder and CEO ChartMogul

152

Revenue Operations Outsourcing Strategy - with Cliff Simon, CRO Carabiner Group

153

RevOps as a Strategic Revenue Planning Partner - with Toni Hohlbein, Growblocks

154

Customer Lifecycle Metrics - With Craig Rosenberg

155

Metrics Require Context - with Scott Stouffer, founder and CEO scaleMatters

156

Metrics that Matter to a CRO - with Bill Binch, Operating Partner at Battery Ventures

157

Traversing the Traction Gap Framework - with Bruce Cleveland

158

The Role of FP&A vis a vis Revenue Operations - with Paul Barnhurst, The FP&A Guy

159

Evolution of Customer Success by the Numbers - Kellie Capote, Chief Customer Officer Gainsight

160

The SaaS Ecosystem in Canada - with Lauren Thibodeau, SaaSCan

161

A Venture Capital Index Fund - with Marcelino Pantoja, founder and CEO Measurement

162

B2B SaaS Cash Management and Metrics - with Brandon Metcalf, Founder and CEO Place Technology

163

Intelligent Revenue - With Chris Cabrera, Founder and CEO Xactly

164

B2B SaaS Pricing Benchmarks - with Bryan Belanger, XaaS Pricing

165

Transforming Data-Driven Decisions into Success - with Allan Wille, Founder and CEO Klipfolio

166

Marketing as a Sales Productivity Amplifier - with Mark Stouse, CEO Proof Analytics

167

The Importance of SaaS Benchmarks - with Sam Baker, Scale Venture Partners

168

The 360° Customer Journey with Carson Conant, Founder and CEO Mediafly

169

The Revenue Operations and Sales Development Partnership - with Taft Love, Iceberg RevOps

170

Todd Gardner - The rise of Usage-Based Pricing in B2B SaaS

171

Expanding the Sales Engagement Platform Vision - with Kyle Porter, Founder and CEO Salesloft

172

The State of Sales Enablement - with Dave Lichtman, Founder and CEO Enablematch

173

Sales Engagement evolves to Revenue Execution - with Anna Baird, Chief Revenue Officer - Outreach

174

Customer Success and Quarterly Business Reviews - with Guy Nirpaz, Founder and CEO Totango

175

The Autonomous Revolution - with Bill Davidow

176

Data Wrangling in the Cloud - with Adam Wilson, CEO Trifacta

177

Usage Based Pricing & Sales Compensation Models - with Rachel Parrinello, The Alexander Group

178

Metrics that Matter in Strategic Acquisitions - with Lowell Ricklefs

179

Revenue Operations enables Revenue Intelligence - with Andy Byrne, CEO and Co-Founder Clari

180

Benchmarking in B2B SaaS - Beyond the Numbers with Scott Sutton, VP RevOps ZoomInfo

181

The Rise of B2B SaaS Communities with Sam Jacobs, Founder and CEO of Pavilion

182

Sales Development meets Demand Generation and Enablement- with Kyle Coleman, VP Revenue Growth and Enablement at Clari

183

Crossing the Chasm with Geoffrey Moore, Author

184

Conversational Intelligence delivers Revenue Reality - with Amit Bendov, CEO and Co-Founder, GONG

185

Training the Modern B2B Sales Professional with Paul Fifield, Founder and CEO of Sales Impact Academy

186

MOVE: A Go-To-Market Strategy with Sangram Vajre, Founder Terminus and Flip My Funnel Podcast

187

Modern B2B Marketing Strategies, Measurements and Sales Alignment - with Matt Heinz, The Sales Pipeline Podcast

188

Pipeline Signals = Prospecting Intelligence - with Jamie Shanks, Founder and CEO Sales for Life

189

Making B2B Sales Compensation and Culture Transparent - with Ryan Walsh, Founder and CEO RepVue

190

Scaling to $100M ARR - B2B Cloud Benchmarks with Mary D'Onofrio, Partner Bessemer Ventures

191

The Power of Benchmarks - with Lauren Kelley, Founder and CEO OPEX Engine (Episode 1)

192

The Power of Benchmarks - with Lauren Kelley, Founder and CEO OPEX Engine (Episode 2)

193

The B2B SaaS VP Sales Journey - with Brendon Cassidy, Founder and CEO CoSell

194

Revenue Strategy - What, Why and How to Measure the Impact with Jeremey Donovan, SVP Revenue Strategy at SalesLoft

195

Marketing Metrics that Matter to C-Level Executives - with Dan McGaw

196

Metrics that Matter to the Modern B2B Marketer - with Chris Walker, Founder and CEO Refine Labs

197

Strategic Finance in B2B SaaS - with Bijan Moallemi, Mosaic CEO

198

Customer Success and its Business Impact - with Nick Mehta, CEO Gainsight

199

Micro Private Equity - New Path to B2B SaaS Liquidity + Growth -Akeel Jabber, Horizen Capital

200

Stakeholder Capitalism + ESG - Uncovering Hidden Enterprise Value with Renee Cullinan

201

RevOps as the Revenue Architect - with Jeff Ignacio, The Revenue Architect Podcast

202

Product-Led Growth and B2B Sales - Best of Both Worlds - with Tim Geisenheimer, CEO at Correlated

203

Leaders of Growth in B2B SaaS - with Arthur Nobel, Knight Capital

204

Make it, Don't Fake it! - Sabrina Horn, Founder Horn Group

205

RevOps - as a canary in the coal mine - with Jordan Henderson, ringDNA

206

Customer-In Revenue Operations - with Alison Elworthy, EVP Revenue Operations - HubSpot

207

Product-Led Growth - Evolution or Revolution - with Wes Bush, ProductLed

208

Product Analytics + Product Led Growth = A Partnership for Success - with Ken Fine, CEO Heap Analytics

209

Product Led Growth Metrics and Benchmarks - with Sam Richard, OpenView Partners

210

B2B SaaS Metrics Evolution and Usage - with Clayton Whitfield, Founder SaaSOptics

211

Usage-Based Pricing in B2B SaaS - Trendy Topic or Strategic Value Lever - with Adam Howatson, CEO LogiSense

212

B2B SaaS Metrics with the Master - Dave Kellogg @kellblog

213

Podcasts + MarTech Metrics that Matter - with Ben Shapiro, Host of the MarTech Podcast

214

How Positioning impacts B2B Tech Revenue Growth - with Bob Wright, Firebrick

215

Usage Based Pricing + Chief Monetization Officer - with Chris Mele, CEO Software Pricing Partners

216

Measuring the Impact of Sales Enablement - with Elay Cohen, founder and CEO, SalesHood

217

Lessons Learned from being a 6x SaaS VP Sales - with Scott Leese

218

Global SaaS Start-Up Community Growth - with Alex Theuma, SaaStock

219

Revenue Intelligence + Advanced Sales Math - with Todd Abbott, InsightSquared CEO

220

Getting to WOW - Secrets of Pitching to VCs - with Bill Reichert, Garage Technology Ventures and Pegasus Tech Ventures

221

Selling your Company to Salesforce - with Mike Micucci, former Salesforce Commerce Cloud, CEO

222

Breaking Barriers in B2B Sales - with Gidget Pugh, Socially Focused

223

Building your Network versus Networking - in Silicon Valley and Beyond with M.R. Rangaswami

224

B2B SaaS Metrics that Matter to Growth Stage VCs - with Doug Landis, Emergence Capital

225

B2B SaaS Finance and Metrics - A European Perspective - with Joyce Mackenzie Liu, Pegafund

226

The Wayback Machine + Internet Archive with Brewster Kahle - Founder and Chief Librarian

227

Strategic Acquisition or IPO? - with Tom Reilly - Former CEO, Cloudera and ArcSight

228

LinkedIn Co-founder Konstantin Guericke - The keys to building a long lasting B2B Network

229

An Entrepreneur's Inner Voice of Doubt - with Mike Smerklo, Next Coast Ventures and Mr. Monkey and Me author

230

Selling the Cloud - Part 2 with Paul Melchiorre and Mark Petruzzi

231

Selling the Cloud - Part 1 with Paul Melchiorre and Mark Petruzzi

232

Revenue Team Communities - with Jared Robin, RevGenius

233

Marketing and Sales Alignment - How it can impact Customer Acquisition Performance - with Howard Brown - ringDNA

234

Founding Father of Marketing Automation - Anurag Khemka

235

The Founder's Journey - with DocuSign founding CEO - Court Lorenzini

236

KPIs that SaaS CFOs track - with David Appel - Sage Intacct

237

Lessons Learned from Co-Founding Marketo and Engagio - with Jon Miller

238

Middle Market Opportunity - with Thomas Stewart - National Center for the Middle Market

239

B2B SaaS Sales Compensation in 2020 - with Sally Duby - The Bridge Group

240

B2B SaaS KPIs - with William Cordes - KPI Sense

241

Net Dollar Retention Rate - with Kris Beible - Software Equity Group

242

Product Led Growth - with Kyle Poyar - OpenView Partners

243

Ten Laws of SaaS and Cloud - with Byron Deeter - Bessemer Venture Partners

244

Conversation Flow Rate - with Chris Beall - ConnectandSell

245

Recruitment Metrics - with John Younger - RecruiterShare

246

Side Hustles & Personal Brand Building - with Amy Volas

247

Modern B2B Selling - Are the motivations different today? - with Andy Paul, RingDNA

248

Sales Quota and Compensation - Not built for today's customer centric world - with Sahil Mansuri, Bravado

249

Revenue Operations - What, Why and How to Measure Business Impact - Jason Reichl, Go Nimbly

250

Customer Buying Journey - How Customers Buy and Why They Don't - with Martyn Lewis

251

Sales Development in SaaS - Question and Answer Session with David Dulany - Tenbound

252

The SaaS CFO - First Five KPIs - with Ben Murray