All Episodes

#76: Targeting B2B buyers like B2C consumers with Mark Connon, Bombora

#75: Alconost CCO Ilya Spiridonov on prioritizing localization in the B2B marketing funnel

#74: Maximizing the value of your partnerships with Peter Fogelsanger

#73: AI in the 'real economy' with Bassem Hamdy, Briq

#72: Concept to acquisition with Chris Tilkov, DocuSketch

#71: Optimizing the handoff between marketing and sales with Gabe Lullo, Alleyoop

#70: Marketing measurement and the dark funnel with Chris Golec, CEO of Channel99

#69: How AI is Transforming Project Management with Alan Mosca, nPlan

#68: Improving lead quality with Derek Gerber, Power Digital

#67: CMOs are shaping the messaging and the markets with Monica Kumar, Extreme Networks

#66: Building a culture of AI innovation with Michael Domanic, UserTesting

#65: Transforming CX with AI plus People, Processes, and Platforms, with John Durocher, Calix

#64: Successful AI adoption requires human ingenuity, with Nickole Brown, Cella by Randstad Digital

#63: Marketing in a world of agent to agent transactions with Mathieu Dhondt, EPAM

#62: B2B CX and the Evolving B2B Customer with Rajesh Sankaran

#61: How agentic AI can transform B2B event marketing with Travis Cushing, CPO of RainFocus

#60: Anticipating and adapting to change with Kathleen Pomento, ProcureAbility

#59: Maintaining customer centricity by knowing when to automate with Jeanne Duca, BCN

#58: Interfaces that generate joy, with Dominik Angerer, Storyblok

#57: Supply chain as competitive advantage with Salvatore Lombardo, Coupa

#56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom

#55: AI and small businesses with Aparna Khurjekar, Verizon Business

#54: Building a world-class brand from scratch with Maria Winans, Kyndryl

#53: Creating brands and categories in regulated industries, with Kristin Russel, Symplr

#52: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions

#51: Readying an AI-augmented workforce with John Munsell, Bizzuka

#50: REPLAY: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group

#49: Adapting your B2B marketing playbook at the speed of AI, with Victoria Blackwell, G2

#48: REPLAY: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance

#47: The power of AI in UX research and design with Jason Bowman, The Office of Experience

#46: Better onboarding and operations using AI to augment with Srikrishnan Ganesan, Rocketlane

#45: REPLAY: Thriving amidst transformation, with Steve Blum, Autodesk

#44: Why "slow" experiences are the new "site is down" with Gerardo Dada, Catchpoint

#43: Localizing video using AI with Guy Piekarz from Panjaya

#42: Maintaining authenticity as you scale with Fred Meyers, Queensboro

#41: Connecting deeply with B2B audiences with Jason Ing, Gusto

#40: Harnessing the Power of PR to Scale B2B with Karla Jo Helms, JOTO PR Disruptors™

#39: Payment innovation for SMBs with Brian Goudie, Aurora Payments

#38: The layer cake approach to branding with Allison Capaldi and Robert Wolfe, Zeck

#37: Marketing operations as a driver of growth with Mike Rizzo, MarketingOps.com

#36: Knowing when and how to automate your sales processes with Joshua Garrison, Apollo

#35: Aligning organizations for success, with Robert Chatwani, President, Docusign

#34: What do 34,000 landing pages have to teach you about yours? Featuring Sahil Patel from Spiralyze

#33: B2B E-Commerce Content Optimization with Ashlyn Fulton, D'Addario & Company

#32: The Amazonification of B2B ecommerce with Alex Sayyah at Aleran

#31: Getting the most out of AI with the right data approach with Emily He, Gong

#30: The power of gratitude in business with Brendan Kamm, Thnks

#29: AI as a collaborative teammate with Shannon Duffy, Asana

#28: Discussing the marketing jobs market with Sue Keith, Landrum Talent Solutions

#27: Overcoming data silos with Brian Gates, RainFocus

#26: Creating B2B content that engages and converts with Ryan Estes, Co-Founder of Wildcast

#25: Customer-led growth with Elisabeth Zornes, Chief Customer Officer,Autodesk

#24: Telling a unified story across diverse audiences and product portfolios with Ajay Kumar, CMO at ManageEngine

#23: B2B Marketing in the Tech Sector with Polly Traylor, Komprise

#22: Better CX through conversation intelligence with Eric Williamson, CMO at CallMiner

#21: Doing B2B SEO right with Sam Dunning, Breaking B2B

#20: Greater compliance equals greater trust with Jordan Sher, Drata

#19: The Great Hesitation with Sue Keith, Landrum Talent Solutions

#18: Employee Experience as Competitive Edge with Nico Simko, Clair

#17: Relevance, Agility, and Fearlessness in B2B with Brian Rowley, BrightSign

#16: Observability vs. monitoring and its effect on the customer experience with Gerardo Dada, CMO at Catchpoint

#15: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group

#14: Customer-Led Growth Success with Chris Dishman, SVP Customer Success, Totango

#13: Augmenting the sales experience using AI, with Arnab Mishra and Sam Zaeyd at Xactly

#12: Building a culture of experiementation, with Kirsty Dawe, Webeo

#11: Why Good B2B Startups Fail, with James McCormick

#10: Thriving among change with Steve Blum, Autodesk

#9: Building incentivization that performs with Arnab Mishra, Xactly

#8: The Top 3 in-demand marketing jobs for 2024 with Sue Keith, Ceres Talent

#7: Building a high-performance B2B marketing team with Allison Breeding, Apptio, an IBM Company

#6: Memorable B2B brands in a shifting demand gen landscape with Kristin Russel, CMO at Symplr

#5: The importance of customer stories with Evan Huck, UserEvidence

#4: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance

#3: Team agility and AI maturity with Tommi Marsans, Verizon Business Group

#2: Better Customer Journey Mapping with Percy Rose, Hewlett Packard Enterprise

#1: B2C Expectations in a B2B World with Chris Costello, Amazon Business