Dishing Up Digital with Ellen Mackenzie cover art

All Episodes

Dishing Up Digital with Ellen Mackenzie — 218 episodes

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Title
1

the "boring" strategy to book more clients (without a huge following)

2

Claude ran my business for 3 months... and I made $100k

3

Claude Skills Tutorial: The Only 5 You Need (+ Free Skill)

4

Your Instagram Content Is Boring (Here's The 3-Step Fix)

5

5 Hard Truths About Becoming a Social Media Manager

6

Why Instagram Engagement Is Dead (And My New Strategy)

7

How to Set Up Claude Cowork (99% Better Than Other Freelancers)

8

making $100k as a social media manager is not hard

9

how to get your business organised (when everything's a mess)

10

the truth about UGC… here’s what to do instead (2026)

11

I Made $74K in 3 Months… But There’s a Problem

12

what’s inside a $3k/month social media management package

13

Is Notion Really Worth It? My Honest Review as a Social Media Manager

14

The 3 things that scaled my social media business

15

The “Quiet” Strategy to Book Premium Clients With Less Than 1K Followers

16

How to become a full-time social media manager in 2026

17

the daily habits of $100k social media managers (stop acting like a freelancer)

18

Exposing the income streams that made me $270K while working LESS

19

Best Carousel Content Ideas for Instagram Growth in 2026 📈🚀📲

20

5 Marketing Lessons From Kim Kardashian’s All's Fair 👀 | Viral Content Strategy Case Study 📝

21

My Exact Strategy to Scale with ChatGPTt & AI in 2026 📲 (it gets to be easy)

22

How to Create a Social Media Manager Portfolio (NO experience) 👩‍💻 Step-by-Step Guide for Beginners

23

How I've Made a Million Dollars as a Creator 👩‍💻💰 (without a big team or going viral)

24

How AI is going to help you reach $100k as a social media manager [full webinar]

25

What I Wish I Knew Before Becoming a Social Media Manager

26

The "Boring" Strategy to Hit $10K Months With Under 2k Followers

27

$500 for ONE video: How Janice became a UGC creator in her 60s

28

2026 Is the Year of the Micro Creator - Here’s How to Build Your Brand Without Going Viral

29

$40,000 in 30 Days: My Real Revenue Breakdown

30

I Doubled My Prices and Thought I’d Lose Clients... Here’s What Actually Happened

31

Your New Social Media Strategy Starts Here 📲✨

32

The 5-step strategy that took me from 0 to fully booked!

33

Don’t Make These Tax Mistakes: My Accountant Could Save You $10k+

34

Is your inner broke girl holding your business back?

35

How to Build a 6-Figure Online Business Before 2026 (Without Working 40 Hours a Week)

36

Red Flag Clients You Need to Avoid

37

How to Make a Social Media Strategy for More SALES

38

This is Your Permission NOT to Have it all Figured Out

39

How to stay consistent when you're busy AF

40

Is UGC Content Dead in 2025?

41

The EXACT Steps to Starting and Scaling Sustainably as a Social Media Manager

42

Quitting your Job? Listen to this First

43

The Power of Taking Action: How this Social Media Manager Started her Business! Interview with Abbey Graves

44

This is What a $2000 Social Media Management Package Includes

45

Hourly Rates vs Monthly Packages: Social Media Manager Pricing Models

46

Why it's Time to Move to YouTube

47

$10k from one $39 Digital Product: Case Study Analysis

48

Should I Lower my Prices to Book More Clients as a Social Media Manager?

49

The Strategy that got me Clients with NO Experience

50

5 Steps to your First 500 Followers on Instagram

51

How much money I made in 2024

52

Scaling Your Social Media Marketing Agency to $10K Months

53

These 5 Social Media Trends Are Going to Change Everything in 2025

54

Zero Confidence

55

5 Lessons from 5 Years in Business

56

Doubling her Income as BRAND NEW Social Media Manager! Interview with Stenya LeClair

57

From Side Hustle to Quitting Her Job in Just 4 Months! An interview with Olivia from Lila Studios

58

What Everyone Gets Wrong About Social Media Management

59

Social Media Manager Q&A | November 2024 Edition

60

Buying my First Home as a Freelancer (emotional chat + tips)

61

1,000+ cold email pitches... THIS is the only person I hired

62

Launching a Tech Startup: Funding, Social Strategy & More with Natalie Barbu

63

Marketing Case Study: Lululemon & Their Social Media Strategy

64

Episode Rewind: Can You Become a Social Media Manager With No Experience?

65

Episode Rewind: A Full Social Media Strategy for Beginners in 5 Steps

66

Is a Social Media Manager Responsible for Growth?

67

Onboarding a New Client: My Step-By-Step Process

68

Boundaries, Self-Acceptance & Finding Balance as Entrepreneurs | Interview with Maisie Hill

69

One Year of Owning a Content Studio

70

I'm Closing the Dishing Up Digital School...

71

Social Media Manager Q&A: Pricing, Unrealistic Clients & More!

72

The Do's & Don'ts of Social Media Management in 2024

73

What's Actually Working on Instagram Right Now: Selling During Economic Downturn

74

Mindset & Business Lessons From Simone Biles

75

How to Find Clients as a Social Media Manager: What's Working NOW!

76

How to Grow an Email List with Elise from Connection Copy

77

Building Meaningful Partnerships and Communities: Interview with Linda Sidhu

78

Marketing Case Study: Odd Muse & Their Social Media Strategy

79

6 Month Holiday from her Business: How this Freelancer Travels and Takes Time Off

80

3 Reasons You May NOT Want to Become a Social Media Manager

81

The Power of Authenticity on Social Media! Instagram Coach Brittany Worthington Talks Growth

82

Let Go of the Pressure! Boundaries, Burnout & Social Media with Wellbeing with Maia

83

20+ Million Views: How to Turn a Viral Video Into Paying Clients | Interview with Maureen Evelyn

84

Solopreneurship vs Agencies: Why Less is More with Latasha James

85

Social Media Platforms Ranked: Instagram, YouTube, TikTok, Podcasting & More

86

Why Rare Beauty have the BEST Instagram Strategy in 2024

87

How to Choose Your Niche as a Social Media Manager

88

Imposter Syndrome: You're NOT a Fraud

89

$200 to $2500: What to Charge as a Social Media Manager! Interview with Charlotte from Buttered Branding

90

Social Media is Fake: Here are the Realities Behind my Business

91

Is a 30-Day Reels Challenge the SECRET to Growing on Instagram?

92

10 Lessons from 10 Years on Instagram as a Creator

93

How to Create a Social Media Strategy in 2024

94

Kate Middleton & Nara Smith: Authenticity on Social Media

95

Flopping vs Going Viral: What's Different About These 2 Instagram Posts?

96

How to Book Clients & Get Started as Social Media Manager with Jade McNeil

97

How to Become a Booked Out Social Media Manager in 2024

98

Quitting her job, getting divorced & starting a business all in one year! Interview with Kelly from Kelcha Design

99

Why I Turned Down a $30K Client!

100

Quit the 9-5: Engineer to full time Social Media Manager | Interview with Christine

101

This is a Pep Talk - Thanks to Taylor Swift!

102

Your Guide to Paid Instagram & Facebook Ads - Is it Worth the Money?

103

The Mindset Shift That Helped Me Book More Clients

104

Outsourcing vs Hiring a Coach

105

0 to 1000 Followers: How to Start an Instagram Account from Scratch (Part Two)

106

How Much Money Did I Make in 2023

107

I Didn't Achieve my Goals for 2023!

108

How to Raise your Prices with Existing Clients

109

Ask Ellen! Social Media Manager Q & A

110

What is a UGC Creator vs a Social Media Manager?

111

I'm Burning Down my Business!

112

How to Book Hight Ticket Clients

113

Tackling your fear of failure

114

My Content Workflow for Being Consistent on Instagram

115

The Real Reason You're NOT Growing on Instagram

116

How Going to Therapy Changed my Business

117

The nipple bra? 4 marketing lessons from Skims & Kim Kardashian

118

Are Influencers or Online Creators "Real" Entrepreneurs?

119

$5k to $30k months: My Journey as a Social Media Manager (Part Two)

120

Ditch the 9-5 and Work from Anywhere in the World

121

Apps I Use as a Social Media Manager

122

How I Book and Work with International Clients

123

THE MONEY SERIES | Step into the Mindset of a Premium Service Provider

124

THE MONEY SERIES | Example Packages & Prices for Social Media Managers

125

THE MONEY SERIES | How to Know You're Undercharging as a Social Media Manager

126

THE MONEY SERIES | Should I Charge an Hourly Rate or Offer Packaged Services?

127

Can a Social Media Manager Actually Only Work 2-4 Hours a Day?

128

Booking Clients on Instagram with only 100 Followers! Interview with Maeve Erin Creative

129

The 5 Step System to Quit Your Job Before the End of the Year

130

Why I Don't Schedule Client Posts

131

$0 to $5k Months: My Journey as a Social Media Manager

132

Sharing Your Income Online? Ew!

133

How to Start an Instagram Account From 0 (part one)

134

My new business! Setting up a content studio

135

ROI on Social Media and Why You're Getting it Wrong

136

Setting Boundaries with Clients: 5 Strategies to Make it Easy

137

Outsourcing as an Online Business Owner

138

Help! I Can't Choose My Niche

139

Social Media Manager Q&A

140

Punching Fear in the Face and Starting Your Business

141

How I Prepare my Business for a 4 Week Holiday

142

The Secret to Discovery Calls and How to Sell Your Services

143

How my TikTok got 1.7 Million Views (Viral Video Strategy)

144

4 Ways to Improve your Customer Service and WHY

145

How to write and self-publish your first book

146

My Marketing Strategy for Epic GROWTH as an Online Business Owner in 2023

147

No one believes in your business? Listen to this! Interview with Anastasia from Mountain Sass

148

What Everyone Gets Wrong About Social Media Strategy

149

From Influencer to Pharmacist to Social Media Manager | Interview with Adriana R Silva

150

How to Book Clients & Get Started as Social Media Manager with Milli from Bare Social Agency

151

What Does a $2.5K (USD) Social Media Management Package Look Like

152

Burnout & Therapy as an Entrepreneur

153

Growing Money and Wealth with the Maori Millionaire

154

How I self-published my first book + reading the first chapter!

155

5 Things I Wish I Knew Before Starting my Business

156

How to Tell Clients You're Increasing Your Prices

157

Your Tiktok Strategy for 2023: $10k Months from Organic Tiktok Leads with Maureens Marketing

158

How Much Money I Made in 2022

159

I Wrote A Book!

160

How Many Hours a Week do I Work as a Social Media Manager?

161

How to Get Started on Upwork - Booking $20K Clients with Silvia Pinho

162

Scaling 101: Premium Prices, Offer Suite & Outsourcing

163

The Dark Side of the Coaching Industry

164

3 Sales Strategies to Book Out Your Services

165

Failure & Falling Flat on your Face: My Mindset as a Six-Figure Business Owner

166

What to Charge, Choosing Your Niche & Getting Started as a SMM | A Chat with Lisa from Social Cosmos

167

Side Hustle to Full Time Hustle: 5 Steps to Get There

168

How to Become a CONFIDENT Business Owner who is Booked Out!

169

How Many Times I've Been FIRED and What to do About it

170

What is a UGC Creator and How to Get Started

171

How I Plan to Retire at the Age of 35: Let's Talk Money & Investing Ladies!

172

Creating an Instagram Strategy that drives GROWTH: My 30 Day Reels Challenge!

173

When to Outsource or Hire Your First Team Member

174

10 Steps to $10K Months

175

How to Craft the Perfect Proposal & Sales Pitch

176

This is What a $3K Social Media Monthly Package Looks Like

177

Things I Wish I Knew When I First Became a Social Media Manager

178

How to Generate More Leads for Your Business

179

I Tested Out TikTok for a Week... I Have Thoughts! How You Can Use This for Your Biz

180

The Most Important Thing You Can Do for Your Business in 2022

181

How to Create True Financial Security

182

How to Travel & Run Your Online Business Successfully

183

The Benefits of a Social Media Management Side Hustle

184

From $80 to $800: How This Social Media Manager Scaled Her Biz

185

From Corporate Employee to Digital Nomad in Under One Year

186

She Matched Her Corporate Salary in 4 Months as a New Social Media Manager!

187

How My Life Has Changed in 3 Years + A Special Announcement!

188

Taking the Leap Into a More Fulfilling Career With Marie

189

How to Stop Comparing Yourself to Others in Business

190

The Secret to Selling on IG + My Recent Launch Debrief

191

How to Successfully Scale Your Business with Courtney Marie

192

A Social Media Manager Q&A

193

A Full Social Media Strategy for Beginners in 5 Steps

194

Things I’m Changing in My Business for 2022

195

It’s a New Year So Do the Damn Thing

196

IG Branding & Marketing Tips with Product Based Business Coach Sarah Airey

197

How to Build Your Side Hustle While Working Full Time

198

Why You Should Become a Social Media Manager in 2022

199

My Business Turns 2: These Are My Biggest Lessons

200

The Top 6 Business Investments I’ve Made

201

Why Posting Reels Everyday Isn’t an Instagram Strategy *Controversial Opinion*

202

So You Want to Quit Your Job, Now What?

203

Your Guide to Finding Clients With NO Experience

204

Value-Based Pricing & What to Charge as Social Media Manager

205

Being the “Breadwinner” and Out-Earning Your Partner as a Female

206

How to Become a Digital Nomad With Shannon Segall

207

This is why you're not growing on Instagram

208

My 5 Streams of Income & Why You Should Have Multiple Revenue Streams

209

How to Turn Followers Into Customers

210

How to Launch Your First Online Course

211

Entrepreneur Health: Burnout and Working with your Female Cycle. Interview with Dr Rachel Yan

212

Being an Introvert in Business

213

Can You Become a Social Media Manager With No Experience?

214

Finding Your Passion: From Science to Fashion Designer with Tara Mackenzie

215

How Imposter Syndrome Is Robbing You

216

How to Become a Booked Out Social Media Manager

217

The Exact Strategy I Use to Grow My Instagram Account Organically

218

My Entrepreneurial Journey: How I Built My Business From Rock Bottom