All Episodes
Ecommerce Playbook: Numbers, Struggles & Growth — 443 episodes
We're Opening Our Doors to 7-Figure Founders This September
Google Ads: CTC's Complete Playbook
Your Unsold Inventory Is Costing You More Than You Think
Cashmas in July: Turn Q3 Inventory Into Q4 Cash
How 7-Figure Brands Can Win in Q3
How Meta Actually Works in 2026
The Measurement Gap: iROAS, Geo Holdouts, and Progressive Truth
The Modeling System That Powers 30%+ Revenue Growth
Why Ritsu Switched Email Platforms Mid-Growth (And What It Actually Took)
How We Forecast $4B in GMV to 3% Accuracy
How One Methodology Runs 170+ Brands
12 Years of Agency Knowledge in One Document
Offer-Market Fit: Why 7-Figure Brands Hit a Wall
The Branded Ads System Behind 170+ Ecommerce Brands
What a Profit Engineer Actually Does All Day
Why Most Founders Set the Wrong Growth Goals
Join Our Growth Mastermind (Here's What's Inside)
We Tested AppLovin Discovery for 4 Months. Here's What Happened.
Consumer Confidence vs Rising Oil Prices
What We Learned at the 2026 Meta Summit
Stop Gambling on Creative - Use This 6-Pillar Assessment Framework
TikTok Shop, Incrementality, and the New Growth Playbook
Why Your Ads Aren't Working
Why Meta's AI Has No Point of View
Enterprise Attribution for 7-Figure Brands
From Flipping Houses to 20,000+ SKUs: How Lighthouse Co Built a Multi-Brand Empire
Q1 2026 vs 2025: What Changed in Ecommerce (The Data)
You Don't Want Strategy. You Want an Outcome.
How the Prophit Engine Actually Works (Full Walkthrough)
How We Diagnose Every Ecommerce Problem (The Hierarchy of Metrics)
The Right Way to Use AI in Your Ad Creative
Why CTC Bought Into Commerce Roundtable
5 Questions That Drive 80% of Your Growth
The Growth System for Brands Under $1M
In-House Creator, Outsourced Management: The New Creative Model
The Ruthless Forecast: How We Hold 7-Figure Brands Accountable
Data + Methodology + Operator: How We Build Capacity
The 3 Accountability Rules That Drive 108% YoY Growth
How the Prophit Engine Creates Total Clarity
The Profit Engine Explained: How It Works & What It Does
Why We Built the Prophit Engine: Who Is It For?
The Rise of SEANs
Turning Incrementality Tests Into Action That Makes You Money
The Sales Tax “Nexus” Trap Most Brands Miss
How OLLY Built a Retention Engine for a Brand Sold Everywhere
224 Calls Later… This One Problem Showed Up Everywhere
The $1M → $10M Ecom Growth Map
Stop Guessing Your Ecommerce Budget
When AI Knows Everything, How Do You Decide Anything?
Agentic Commerce Is Here and It Changes Everything
How our Prophit System Forecasts Creative Volume
Why Real Growth Comes From Accountability, Not Tools
CFO Summit: How to Get Your Forecast Back on Track
Creative Strategy Is Dead (Here’s What Actually Works in 2026)
Is AppLovin Actually Incremental? 8 Tests, Real Data, Real Results
Why “Perfect Attribution” Is a Lie (And What Actually Matters)
The ‘Flow Era’ Is Coming: The End of ‘Easy’ DTC
The 3 Things Brands Must Get Right to Win in 2026
26 Predictions That Will RESHAPE Commerce In 2026
What 53,000 Ads Reveal About Meta’s Andromeda Algorithm
CFO Summit - Turning Your Marketing Calendar Into a Financial Forecast
Welcome to Q5: The Most Important Quarter You’re Ignoring
The Marketing Calendar Is Your Real Revenue Model
The 2026 7-Figure Brand Playbook (Stop Copying 9-Figure Advice)
From Campaigns to Cash Flow: How to Build a Forecast That Works
BFCM 2025 Results: What Really Happened This Weekend
5 Last-Minute BFCM Fixes You STILL Have Time to Make
CFO Summit: Board, Budget, Bonus - The Forecasting Framework for 2026
Meta’s Black Box Is Ruining Your Creative Strategy
How to Set Meta ROAS Targets Before Black Friday
2026 Forecast Planning: Board vs Budget vs Bonus Explained
Why Your 2026 Financial Plan Needs 3 Scenarios (Not 1)
How to Optimize Ad Spend in Real Time During Black Friday
Is Ecommerce Finally Rebounding? Here’s What the Data Says.
How to Plan Hour-by-Hour Spend for Black Friday & Cyber Monday
DTC Hotline: How would you identify and fill your Q4 revenue gaps?
Solving Meta Ad Creative, eCom Monopolies, and Agency Partnerships
From JP Morgan to DTC: How Ondo Built a Better Sock Brand
Why Retention Starts at Acquisition: A New Approach to LTV Growth
The Modern Media Playbook
How to Win Q4 with Data, Not Guesswork
Stop Wasting Your Q4 Budget on Holiday UGC
How to Craft the Best BFCM Offer this Year
eCommerce Is About to Evolve - Taylor Holiday's Keynote @ Stord Summit
The Measurement Roadmap: How it Works
Is AppLovin making a comeback?
The Best (& Worst) Creative Demand Scores We’ve Seen for Brands
How a CTC Client Unlocked 40% YoY Growth
How 2 top-tier strategists actually forecast client growth
Understanding the Seasonality of Media Buying by Month & Day
Your Marginal Frontier Will Determine Your Q4
What's the best (and worst) e-Commerce niche right now?
A Live Demo of How to Forecast Your Q4 Against Tariffs
Why Forecasts are Bottlenecked by Creative Diversity
The Forecasting Framework Every Brand Needs Before Q4
Why right now is the best time to dial in your spend vs. aMER
How Do I Pitch My Boss on Cost Caps? on DTC Hotline Ep. 2
Understanding Spend vs. aMER, and Spending Power
CTC Summit '25: An inside look at CTC’s exact client growth strategy
What is the future of eCom? on DTC Hotline Episode 1
The Secret That Prepares Accelerator Brands for 8-Figure Success
Last Week’s Podcast Crushed on X—Here’s Why It Did
We Ran Incrementality Tests... Meta’s Tool Didn’t Win
Lessons from 11 Years of Building an Agency — and What Happened After
Lessons from 11 Years of Building an Agency — and What Happened After
Summit Recap: Lessons You Only Learn From Talking with Clients In Person
CTC Summit: Why 2025 eCom Is a Tale of Two Cities: Winners & Losers
14 Days, $1.28M: We CRUSHED Our Million-Dollar Challenge!
Inside CTC’s New Strategic Partnership: What's Next?
Meta's Attribution Settings Don't Matter Anymore
3 Moves to Save Your Brand From Financial Collapse
Are Ecommerce Brands Suddenly Failing?
6 Questions That Expose Weak Brands
Can We Save the $1M Challenge? – We’re $577K Short
The Future of Ads According to Meta (Straight from the Summit)
Meta's New Setting Beat Our Old Campaign by 18%
2 Weeks to Make $1,000,000—Here’s the Plan
May Report Card Shocker: Under Budget but Over Profit?
Story vs. Volume: The Creative Conflict Killing Your Ads
I Almost Lost My Business — Here's Exactly How I Fixed It
Taylor & Andrew Break Baseball Cards & Break Down DTC in 2025
Meta’s New Attribution Model Will Blow Up Your Ad Strategy—Here’s Why
CMOs: Stop Measuring, Start Creating Moments
Diagnose Your Ecommerce Growth Potential in 5 Minutes
95% of Ecommerce Businesses Are Worth NOTHING
Daily Ad Tweaks Are Wasting Your Budget
Inside the $10M+ Brand Growth Workflow (Real Client Example)
We Killed the Growth Map! Here’s What Replaces It
Growth Is a Muscle—Here’s How to Train It
How Skullcandy Used a Competitor to Win New Customer
We Built Our Own Incrementality Testing Tool
March Report Card: Did We Hit or Miss the Forecast
2025 Guide to Profitable META Media Buying
Why 50 Brands Trust Our $5K Global Accelerator
How to Tailor Your Tariff Response: The 4-Part System
Forget Stability—Chaos Is the New Normal
Tariffs, Sentiment & Spending: What the Data Says About Q2
Tariffs Are Here: We’re Offering Emergency Support
YouTube Ads: The Underestimated Channel Driving Real Growth Right Now
This Broke the Internet: The ChatGPT Update That Changed Everything
The Four Biggest 6-figure Brand Struggles
Meta’s Andromeda: The Biggest Shift in Facebook Ads Since iOS14
How D. Louise Went From Scrappy Start-Up To 8-Figure Jewelry Brand
Unbiased eCom Forecasting Starts with a Reality Check
How Taylor Holiday Views Influencer Marketing
How Tecovas’ CMO Uses Product to Unlock New Markets
We Ranked Every Employee—Here’s What Happened!
Measurement Mistakes That are Costing You Millions
The Tecovas Ad That Broke DTC Twitter (And Why It Worked)
The Death of Ecommerce Jobs? AI vs. Humans Explained
The Purple Accountant: The Secret Weapon Your Business Needs
DTC is Dead… Or Is It? The Rebirth That’s Coming in 2025
Compass Explained: The Next Evolution in Creative Strategy
Introducing Compass: The AI-Powered System for Smarter Ads
Margins Are Shrinking, Debt Is Rising – What’s Next for Ecom?
Why Ecommerce Is About to Get Even Harder (Here’s How to Survive)
2024 Was About Surviving – 2025 Is About Winning
The Truth About Incrementality: Are You Measuring Your Ads Wrong?
Secrets to Scaling Big: Inside Born Primitive
The Missing Link in Your Ad Strategy: Creator Content That Works
Say Goodbye to TikTok? The Truth About the Possible Ban
How We Forecast Millions in Revenue for DTC Brands
Why Product Development is the Future of Ecommerce Growth
Brands That Win in 2025 Will Do THIS (Are You Ready?)
25 Predictions for Ecommerce in 2025
2025 Ecom Planning: The Framework That Could 10x Your Profit
Meet PAM: The Profit Allocation Model Revolutionizing Ad Budgets
Unlocking Profit: The Hardest (But Most Important) Part of Scaling
2025 Starts Here + BFCM Data You Need to See
FINAL WARNING: Your Black Friday Strategy is Missing THIS!
The Truth About AppLovin: Should You Shift Your Budget NOW?
Is This the Beginning of a DTC Comeback?: State of the Industry
How to Turn Amazon Into a DTC Profit Powerhouse
How We Went from 5 to 30 Clients in 4 Months - We Need More Talent
What Finance Got Wrong About Revenue Forecasting (and How Marketers Can Fix It!)
The Black Friday Budget Mistake That Could Tank Your Monthly Sales
WARNING: Election Week Could Sink Your Ad Performance!
Want Profits? Here Are the Exact Steps to Ecommerce Success
Are Political Ads Killing Sales?: State of the Industry
5 Must Do Ecommerce Strategies to CRUSH Black Friday Sales
Taylor's Biggest Critique of Cost Controls
Holiday SEO Tips for 2024: Maximize Organic Traffic and Revenue
Truths We Learned from 67+ Eight Figure Brands That Actually Produced Profit in 2024
Transforming Company Culture: From Employee-Centric to Standards-Centric
Boost Your Holiday Sales with These Email and SMS Strategies
The Addiction to Growth: Why Entrepreneurs Avoid Paying Themselves
Maximizing Black Friday Sales: Data-Driven Discounting Strategies
What Founders Struggle With Most: Human Connection Over Data
Creative Strategy for the Holidays: Rollercoasters, Peaks, and Valleys
August Insights & What to Expect for Q4: State of the Industry
Building Trust and Authority: A Guide for Change Agents
Turn Your Accountant Into An Asset
Meet CTC's First AI Bot: A New Era in Ecommerce Creativity
6 Essential Google Ads Strategies for a Profitable Holiday Season
How to De-Stress a Distressed Business
The 7 C’s of Media Buying: How to Win in the Holiday Season
The Most Consequential Meta Update of All Time
3 Reasons This Q4 is Different: How to Prepare for the 2024 Holiday Season
The Impact of Political Spending on DTC: July State of the Industry Podcast
Insights from a Google Ads Liaison
Spending More, Making the Same? Here's Why
Growing Profitability ft. Josh Shapiro and Bill Rom of Baseball Lifestyle 101
The Secret to Smarter Budget Allocation
Boost Your Sales With Incrementality
25 Hottest Ecommerce Takes
From Tweet to Transformation: Introducing the CTC Global Accelerator Program
State of the Industry - First Half of 2024 Recap
Revisiting: How to Build a Map to Profitable Growth
Half Time Health Check
Ryan Reynolds Hates Iterative Creative Testing
Growing Profitability ft. Marshall Morris of HomeLife Brands
Three Reasons Google is Losing to Meta
State of the Industry: May's eCommerce Trends & Insights
Meta Performance Summit Recap: Real Progress on Profitability
Stop Testing Creative
We’re Expanding the Prophit System…
Growing Profitability ft. Kyle Hency of GoodDay Software
Navigating the PMax Puzzle
Market Insights and Future Predictions!: April State of the Industry
Why Organic Revenue is Crucial for Growth
Growing Profitability ft. Steven Borrelli of Cuts Clothing
Does Brand Still Matter?
Everyone’s Struggling With Profitability
SaaS Pricing Breakdown: A No-Holds-Barred Debate with Industry Leaders
Unpacking Incrementality: the Nuance of Marketing Effectiveness
Navigating the Shift: From Dream-Centric to Client-Centric Culture
March Madness in eCommerce: Diving Deep into Meta and Mothers Day
Unlocking the Secret: You MUST Grow Your Business
Growing Profitability ft. Dimitri O of Loop Earplugs
5 Questions to Ask When You’re Hiring an Agency
Growing Profitability ft. Alan Doan of Missouri Quilt Co
What Does the Latest Meta Update Mean? Ft. Luke Austin
Growing Profitability ft. Brian Garofalow of Skullcandy
What Do You Do When Meta Breaks?
Is Meta Broken, Super Bowl Impact, and Valentine's Day Trends | State of the Industry Report
Growing Profitability ft. Chris Lutz of Duke Cannon
Overcoming Organizational Inertia
Growing Profitability ft Mark Ritz of Carnivore Snax
Becoming a T-Shaped Marketer: Navigating the Layers of Expertise in Ecommerce
Super Bowl 2024: The Importance of Big Swings
The Definitive View of the State of the Ecommerce Industry
Growing Profitability ft. Cody Plofker of Jones Road Beauty
Why You Need a Creative Ops Manager
Email: Not Just a Retention Play
Growing Profitability ft. Cherene Aubert of ILIA Beauty
How to Forecast Email Revenue [PREVIEW]: Tactics with Luke #7
Top of Funnel is A Scam: A Nuanced, Thoughtful Take
Growing Profitability ft. Dave Huffman of Ancestral Supplements
Tactics with Taylor #6: Where Do I Spend My Ad Dollars? [PREVIEW]
Which Brands Will Win in 2024? w/Luke Austin
Growing Profitability ft. Dave Rekuc of Bambu Earth
How to Survive a Revenue Valley [PREVIEW]: Tactics with Taylor #5
Ecommerce Ins and Outs for 2024
5 Predictions for 2024
Tactics with Taylor #3: How to Use LTV In Your Ecommerce Strategy [PREVIEW]
The Prophit System, Part 5: Executing Against the Plan
The Prophit System, Part 4: Building A Channel Specific Media Plan
Tactics with Taylor #3: How to Use LTV In Your Ecommerce Strategy [PREVIEW]
The Prophit System, Part 3: Building a Creative System to Accomplish a Financial Goal
BFCM 2023 Recap
Tactics with Taylor #2: How to Connect Creative Needs and Finance [PREVIEW]
Black Friday Q&A w/Taylor (PREVIEW)
The Prophit System, Part 2: Model The Possibilities And Choose Your Path
Tactics with Taylor #1: Cost Caps 101 [PREVIEW]
The Prophit System, Pt. 1: Setting a Business Objective
Crucial Black Friday Tactics w/Connor and Connor
How to Build a Map to Profitable Growth
The One Key to Winning in 2024 w/Luke Austin
September Was Rough. What Does That Mean for Q4?
Digging Into The BFCM Offer Database
What Will 2024 Look Like For Ecomm?
Why Evergreen Creative Matters Right Now w/Aileen McKenna
How to Build a Q3/Q4 Revenue Peak w/Orchid Bertelsen
Ecommerce Reflections feat. the Holiday Brothers
Holiday Success Starts Now
How to Build a Successful 2023 Holiday Strategy
When Do I Change Direction?
How to Scale Creative Ideation (Almost) Infinitely
The Anatomy of a 450+ GQ Brand with Dean Brennan
How Should I Invest my Cash? with Mike Beckham and Dave Rekuc
How to Scale From $1M to $20M with Andrew Faris
How Attribution Tools are Hurting Your Acquisition
How to Turn Ideology into Action
Introducing: The Direct To Consumer Confidence Index
5 Takeaways From the Meta Performance Marketing Summit
How to Execute … Every Single Day
Breaking Down Bambu Earth’s Growth Quotient
This Summer, the Sponge Dries Up
Returning Customer Revenue is Flatlining w/Luke Austin
Don’t be a Spend Procrastinator
The Ecommerce Diagnostic Toolkit
Why a Good Strategy Beats Operational Excellence
Building an Influencer Agency from the Ground Up w/Taylor Lagace of Kynship
Mastering Inventory Management w/Braden Larsen of Sparkle in Pink
How to Quantify Your Brand (Plus: Meet a CTC Client)
15 Years of Ecomm Lessons in 30 Minutes with Ezra Firestone
Learn to Media Buy Like a CFO
The UGC Bullsh*t Meter
How to Design Your Ecommerce Forecast (3 Rules)
A Google Rep Shares His Secrets
How to Make AI Work For Your Ecommerce Business (Not the Other Way Around)
Building Businesses w/Jordan West
How to Sell the Right Products. Plus: How to Think About High-SKU Businesses.
The State of Ecomm Investing Pt 2: The Investor’s Perspective
How to Build New Revenue Peaks
Six Resolutions for Ecommerce in 2023
The State of Ecomm Investing Pt 1: The Founder's Perspective
Reflections on Failure & Growth
How to Stabilize Your Growth
Forecasting CAC in Uncertain Times
BFCM 2022 Was Huge. But What Does That Mean for 2023?
Stop Squeezing The Sponge
Lessons Learned from Black Friday 2021
We (Didn’t) Sell Bambu Earth
Don’t Hold Back on BFCM
This Guide Will Change Your Business
The Unexpected Solution to the Acquisition Problem
Facebook’s Move into AI with New Advantage+
Predict Customer Value in Real Time with AI
The Impact of Consumer Confidence on DTC
Andrew's Quitting The Pod
How to Manage People to Grow Your Brand
The Antidote to Shiny Object Syndrome
Financing to Scale with Obvi CEO Ron Shah
Why Your Customer Journey is Everything
What Are You Selling?
The DNA of a Resilient Brand
The Only Guide You Need to Grow Your Business
The #1 Key To Email Marketing
How to Finance & Fund Your Ecommerce Business
Learning From a Huge Facebook Ads Win
Everybody Has Too Much Stuff
How Much Should I Spend On Ads?
Bonus Episode: Building a Subscription Business with Judith Zhu
How to Solve a Problem
The Bull Case for DTC
Clarity > Everything
10 Topics With Taylor: Attribution, Shopify Audiences, & The Looming Ecomm Debt Crisis
Your Facebook Ads Are Doing Better Than You Think
How Will Your Business Be Great?
Make Bigger Changes
How to Generate Winning Facebook Ad Creative
The Mechanics of Executing a Promotion
Eight Things I’m Doing To Stay Productive
Is Pure-Play DTC Done?
Scaling Teams is as Hard as Scaling Revenue
Building a Perpetual Facebook Ad Machine
Where Will Your Business Create Value?
Defining Ecommerce Success with Nate Poulin
The Ideal P&L for Every Business Type
What’s Next & CEO Reflections
Mistakes Made and Lessons Learned as CEOs
Honest Reflections for Recruiters
6 Honest Reflections For Job Seekers
Why Bambu Earth: An Antifragile Analysis
21 Antifragile Ecommerce Tactics (Roundtable)
“Aggregator Madness” and Major Changes at 4x400
Black Friday Results & Lessons Learned
Expectations for Black Friday, Cyber Monday
Ecommerce Data from ~230 Businesses & $2.3B+ in Revenue
The Anatomy of a Well-Executed Product Launch
The Simplest Way to Maximize Black Friday (SPOILER: AOV > Everything)
How to Maximize Your Email and SMS
Your Most Underutilized Marketing Asset
Operational Leadership & Building Meaning into Your Business with Orchid Bertelsen
The Failure of Genuine Canine
You Need Convictions, Not Just Affirmations
Product Development Is The Future
Revisiting Our 31 Bits Influencer Marketing Strategy
Solve The Next Problem Next
Our Biggest Revenue Day Ever
5 Easy Wins
On Losing Streaks
Bad Brands Are Going Away (Here's How To Be A Good One)
Know Your Numbers (No, Your Real Numbers)
How To Handle Worthless Facebook Data
“We Bled”: Product Development with 365 Holdings’ CEO Kelcey Lehrich
Don't Give Up Too Soon On Your Email List
The Downside of Tactical Marketing
Should We Have A Sale?
Simple Email Segmentation You Should Implement Right Now
You Need To Get Serious About Search Ads
How To Build An Anti-Fragile Business
iOS 14.5 Is Here
3 Things I Suck At
Resource Allocation
Capture The Demand You Generate
How to Launch a Product on Kickstarter
This Is What A Great Digital Marketer Is
Marketing For Meaning Addicts
Why Aren’t People Buying Our Product?
17 Ways To Make Every Click More Valuable
Hire Smart People
Margin is Fake
Bonus Episode: The Purchase of FC Goods (feat. Weisser)
10 Takeaways from a 15,500% Ecommerce ROI: We Sold Our First Brand & Reveal Everything
The Challenge Of Volatility
Our Best Performing Creative Was (Almost) Free
How Influencer Marketing Will Save Our Brand
Unleashing Vision
Our Business Funnel Is Broken
5 Lessons From Black Friday, Cyber Monday
This Has To Work (Again)
Pre-Black Friday Anxiety Check
Taylor & Andrew Build An Organic Marketing Flywheel
5 Holiday Tactics It's Not Too Late To Try (S2: E17)
Product First, Brand Impact Second (S2: E16)
We Acquired Our 6th Brand: Modern Fuel
One Topic With Taylor: Is Discounting Bad For Your Brand?
Episode Update: A One Week Break
We Ran Out Of Inventory Somehow (S2: E15)
Signs of Life (S2: E14)
We Relaunched Our Ad Campaign. And It’s Going Badly. (S2:E13)
One Topic With Taylor: Where Did The Marketing Campaign Go?
Failure To Relaunch (S2: E12)
The 31 Bits Relaunch Is Officially Underway. Here's How It's Going. (S2:E11)
We Solved Slick's #1 Problem (S2:E10)
Growth vs. Profit: How the Age Old Debate Is Unfolding (S2:E9)
Building A Brand Homepage: Design & Copywriting Strategies (S2: E8)
The Headaches & Rewards of Building an Ethical Supply Chain (S2: E7)
Resisting The Tyranny Of The Urgent (S2:E6)
We Acquired Our 5th Brand (Featuring: Taylor Holiday)
Product Development By The Numbers (S2:E4)
The 4 Steps To Fix Conversion Rate (S2:E3)
How Do We Know If We're Successful?(S2:E2)
The Exact Plan For Growing Our Brand (S2:E1)
Stop Running Small Tests (Episode 15)
The ONE Thing We Have To Do To Win For 31 Bits (Episode 14)
Bonus Episode: Why 31 Bits Chose 4x400
We Acquired A Brand (And We're Telling You Everything About It) – Episode 13
Should We Buy 6x The Inventory We Bought A Month Ago? (Episode 12)
How Much Inventory Should We Buy In A Moment Like This? (Episode 11)
This Moment Won't Last, Maximize It (Episode 10)
Bonus: What 32,000 Ecommerce Merchants Can Tell Us About Coronavirus (With Jake Cohen from Klaviyo)
Why Do We Sell So Much Stuff On Sundays? (Episode 9)
250% Improvement on Facebook Ads: Here's How We Did It (Episode 8)
We Are Crushing The Coronavirus (Episode 7)
The Coronavirus Is Crushing Us (Episode 6)
Constraints Generate Creativity: Profit and Growth Amidst the Coronavirus (Episode 5)
How Our Ecommerce Brands Are Responding to Coronavirus COVID-19 (Episode 4)
Did I Already Blow It?(Episode 3)
The Black Friday Results Are In(Episode 2)
We Need Black Friday To Work(Episode 1)