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All Episodes

Influence Weekly — 91 episodes

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1

AI Changing How Discovery in the Creator Economy Works, with Yehuda Neuman of PartnerCentric

2

September 2026 Creator Economy News Recap: A Deep Dive Into Unilever's 300,000 Creators Bet

3

What Every Brand Gets Wrong When Splitting a $100,000 Creator Budget - James Nord (Fohr)

4

Tinashe Chaponda (Sosani) - Stop Making the Creator the Hero: A Talent Agency Founder's Hype Check

5

August 2026 Creator Economy News Recap - Why is Google Doubling Down on the Creator Economy?

6

Kaleigh Moore (Context Window): AI Search Is in Its Billboard Phase

7

July 2026 Creator Economy News Recap - CAA's $250M Creator Bet, Ruggable's Data-Driven Playbook & Forbes' Billion-Dollar Creator List

8

Leah Chaney (CYLNDR Studios): Every Revision Is a Tax on Creative

9

Matthew Lacey (Waypoint Partners): What the Whalar Deal Signals for the Creator Economy

10

Jo Wong (Pop.Store): Virality Is Not a Business: Inside POP.STORE's Big VidCon Bet

11

June 2026 Creator Economy News Recap - Lenovo's Creator IP Playbook, GM's Big Bet & VidCon vs. Cannes

12

Eddie Pietzak (CESD): The Creator Economy Needs a Mailroom

13

Andy Cloyd (Superfiliate): Automate Everything Except Relationships

14

Nick Jacklin (Underscore Talent): Why Single-Platform Creators Don't Last

15

Brianna Doe (Verbatim): Stop Treating Influencer Marketing Like Paid Ads

16

May 2026 Creator Economy News Recap - Creator Tier Strategy, Target's Gamified Shift & Instagram's Commerce Play

17

Bryan Barletta (Sounds Profitable): Podcasting Needs to Stop Talking to Itself

18

Christian Liquigan (Spotter): Creators Are Networks Now

19

Beyond Brand Deals - Building Creator Businesses That Last with Monica Khan of Creator Revolution

20

From Brand Deals to Cap Tables - How Creators Access Ownership with Jeff Frommer of OWM

21

April 2026 Creator Economy News Recap - Samsung's 140-Creator Summit, Mr. Beast's Paid Growth Machine & The Partnership Gap

22

Why B2B Can't Ignore Creators Anymore - Attribution, ROI & Growth with Scott Sutton of Later

23

From Influence to Ownership—Why Creator Commerce Is the Third Wave with Danielle Pederson of Amaze

24

From Experimental to Enterprise—How Creator Marketing Became Core Infrastructure with Glenn Ginsburg of QYOU Media

25

Why Brands Need to Stop Treating Creators Like Media Buys with Sabrina Haschak of Beacons

26

March 2026: What 125 Industry Voices Are Saying Right Now

27

Podcasting's Breakthrough Year with Greg Glenday of Acast

28

February 2026: Building to Last, Contract Chaos & Google's Creator Search

29

Special Episode: Building Creator Infrastructure with David Abbey of Endlss

30

January 2026: The Trust Isn't Broken, CRM Chaos & What to Leave Behind in 2026

31

Interview Episode: The New Media Paradigm with George Mani of ehko.ai

32

December 2025: Unilever's Creator Takeover, Radisson's Nano Strategy & The M&A Rebound

33

Special Episode: 12 Years Building the Industry with Alex Dahan of Open Influence

34

November 2025: The Clipping Economy Explodes, MrBeast Launches Vyro & DoorDash Goes Short-Form

35

October 2025: VCs Bet on Creator Communities, Agency Collapse Leaves Creators Unpaid & Instagram's Repost Gamble

36

August 2025: Big Consulting Goes Creator, Private Equity Channel Takeovers & McDonald's Niche Strategy

37

July 2025: TIME's Creator Recognition, YouTube Data Revolution & AI Influencers Crash Wimbledon

38

June 2025: Top 50 Creators Hit $850M, Olipop's Culture Integration & A Dream Job Alert

39

May 2025: $150M Lawsuit Shockwave, LinkedIn's Creator Push & The Great Platform Consolidation

40

April 2025: NFL's Creator Push, AI Gone Wrong & The Rise of Employee Influencers

41

Influence Weekly # 51 - 2024's Top 25 Creators, First Influencer Degree, & AI Startup's $19M Viral Leap

42

Influence Weekly #50 - MrBeast's Secret Guide, TikTok Tops YouTube, & Influencers Flood DNC

43

Influence Weekly #49 - TikTok vs. Snap Battle, Biden's Creator Summit, & Zoé Mahfouz's Rise to Fame

44

Influence Weekly #48 - Trad Wives Drama, Influencers Redefine Travel, & Hot Jobs in Creator Economy

45

Influence Weekly #47 - Rise of Influencer Chefs, Fan Power Reshapes Pop Culture, & Cameo's Legal Drama

46

Influence Weekly #46 - Micro-Influencer Fees Surge, TikTok's Euro E-commerce Gambit, & De-Influencing Wave

47

Influence Weekly #45 - Insta vs. TikTok: The 60-Min Battle, TikTok Usage Drops, & Southwest's TikTok Tour

48

Influence Weekly #44 - Gen Z Revamps NATO, Young Parents Targeted, & Away's Star-Studded Launch

49

Influence Weekly #43 - Unlocking Influencer Magic, Smosh's 2024 Secrets, & Panel's Deal Revolution

50

Influence Weekly #42 - Lenovo's ASMR Blitz, Vegas Slots Meet Influencers, & Decade-Long Creator Job Hub

51

Influence Weekly #41 - Meta's Matchmaker Tool, Dadfluencers in Skincare, & MrBeast's Beverage Battle

52

Influence Weekly #40 - TikTok vs. Amazon, Uncharted's Big Wins, & Voodoo's €500M Gen Z Grab

53

Influence Weekly #39 - Influencers and Travel, The Danger of Pay-Per-Engage, & Amazon's New Creator Kits

54

Influence Weekly #38 -Sony's $140M Suit, Empowering Creators, & Instagram's Meme Magic

55

Influence Weekly #37 - LinkedIn's Unexpected Ally, TikTok's 1-Hour Videos, & Influencer Showdown

56

Influence Weekly #36 - $250B Creator Goldmine, Secret Influencer Trips, & TikTok vs. USA

57

Influence Weekly #35 - Secrets to Viral Fame, Wall Street's Influencer Crush, & TikTok Sales Boom

58

Influence Weekly #34 - TikTok's Future, Revolve Drama, & What Really Pays Influencers

59

Influence Weekly #33 - Influencer Fears, SMITH&SAINT's Rise, & Poppi's Stylish Strategy Unveiled!

60

Influence Weekly #32 - Arts Embrace Influencers, Brand Content Crisis, & TikTok's Bilingual Edge

61

Influence Weekly #31 - Mad Rabbit's 8K Ambassadors, GRIN's Game-Changer, & Creator Cash Secrets

62

Influence Weekly #30 - Insta's Promo Code Magic, YouTuber Mobile Networks, & Pinterest's Coachella Splash!

63

Influence Weekly #29 - BMW's Oops, Finfluencer Fines, & M1's $850K Mishap

64

Influence Weekly #28 - Menu Magic, MrBeast's Prime Time Debut, and Havas' Wild Move

65

Influence Weekly #27 - From TikTok to Desk Job, Creators March on Washington, and Doctors Turned Influencers

66

Influence Weekly #26 - Sketchy Deals, TikTok's Congress Call to Arms, and LinkedIn's Unexpected Influencer Revolution

67

Influence Weekly #25 - Abercrombie's Creator Comeback, Clinique's Dermatologist Influencers, and Instagram's Marketplace Magic

68

Influence Weekly #24 - MrBeast's Mom Manages Millions, MKBHD's Creative Leap, and WeightWatchers' Hype House Flop

69

InfluenceWeekly #23 - Biden Hits TikTok, Coach's Virtual Fashion Frenzy, and the Fight for Fair Creator Pay

70

InfluenceWeekly #22 - NFL's Glam Play, Coca-Cola's TikTok Splash, and the Influencer Trends Shaping 2024

71

InfluenceWeekly #21 - $100 Billion Bet on 'Famous Birthdays', Embracing Your 'TikTok Voice', and Beauty Execs' Big Bet on Influencer Entrepreneurs

72

InfluenceWeekly #20 - Amazon's $100M MrBeast Move, Meta's Talent Matchmaker, and TikTok's 2023 Beauty Titans

73

InfluenceWeekly #19 - Influencer Struggles, Italian Regulations, and a Gun Scheme Scandal

74

InfluenceWeekly #18 - AI Influencer Stars, Silent Review Sensations, and The Creator Fee Debate Continues

75

InfluenceWeekly #17 - Viral Voyages, Influencer Empires, and NIL Game Changers

76

InfluenceWeekly #16 - Protecting Child Stars, Equity Revolution in the Influencer World, and Holiday Streaming Magic

77

InfluenceWeekly #15 - Gen Z's Buying Power, NIL's Billion-Dollar Play, and the Political Pivot to Digital Persuasion

78

InfluenceWeekly #14 - Creator Content Boom, Silver Influencer Surge, and YouTube's Privacy Pivot

79

InfluenceWeekly #13 - Inside the Surge of Influencer Partnerships, TikTok's Viral Secrets, and SonderCo's Game-Changing Strategies

80

InfluenceWeekly #12 - Behind the Scenes: GRWM Craze, TikTok's Monetization Maze, and Dove's Award-Winning Influence

81

Influence Weekly #11 - TikTok's rise as America's news source, how TikTok is being used in political campaigns and a study revealing that more skin means more money for influencers.

82

Influence Weekly #10 - e.l.f Beauty's debut on Roblox, Phlur's fragrance wardrobes and Kraft's unique campaign to promote Mayo

83

Influence Weekly #9 - Saying goodbye to Tiktok's Creator Fund, Popeyes new influencer marketing campaigns and the sad story of ByteDance's Lemon8 app in the US.

84

Influence Weekly #8 - The rise of TikTok influencers in politics, Carnival Cruise Lines' successful partnership with TikTok's Retirement House and Uber's strategy to grow it's following on TikTok..

85

Influence Weekly #7 - Kourtney's Kerrygold Nod, Reach Agency's Magic, & Linqia's Healthcare Influence

86

Influence Weekly #6 - Fenty Beauty uses a drive-thru, the new influencers of Cirque du Soleil and the story of Maxine The Corgy

87

Influence Weekly #5 - A new influencer college degree, the rise of Mike Kruzich and the remarcable growth of Jamie Genevieve's companies.

88

Influence Weekly #4 - Beauty influencers on TikTok, the BBC's Creator Lab Program and Celsius' creative campaigns to promote brand awareness.

89

Influence Weekly #3 - Youtube's new AI Tools, the push to save TikTok in the US and CeraVe's creator campaign

90

Influence Weekly #2 - The impact of influencers on NYFW and TikTok's new "shop" feature

91

Influence Weekly #1 - Unveiling Influence Weekly: Inside the Influencer Industry's Top Stories