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All Episodes

Influence Weekly — 78 episodes

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Title
1

Nick Jacklin (Underscore Talent): Why Single-Platform Creators Don't Last

2

Brianna Doe (Verbatim): Stop Treating Influencer Marketing Like Paid Ads

3

May 2026 Creator Economy News Recap - Creator Tier Strategy, Target's Gamified Shift & Instagram's Commerce Play

4

Bryan Barletta (Sounds Profitable): Podcasting Needs to Stop Talking to Itself

5

Christian Liquigan (Spotter): Creators Are Networks Now

6

Beyond Brand Deals - Building Creator Businesses That Last with Monica Khan of Creator Revolution

7

From Brand Deals to Cap Tables - How Creators Access Ownership with Jeff Frommer of OWM

8

April 2026 Creator Economy News Recap - Samsung's 140-Creator Summit, Mr. Beast's Paid Growth Machine & The Partnership Gap

9

Why B2B Can't Ignore Creators Anymore - Attribution, ROI & Growth with Scott Sutton of Later

10

From Influence to Ownership—Why Creator Commerce Is the Third Wave with Danielle Pederson of Amaze

11

From Experimental to Enterprise—How Creator Marketing Became Core Infrastructure with Glenn Ginsburg of QYOU Media

12

Why Brands Need to Stop Treating Creators Like Media Buys with Sabrina Haschak of Beacons

13

March 2026: What 125 Industry Voices Are Saying Right Now

14

Podcasting's Breakthrough Year with Greg Glenday of Acast

15

February 2026: Building to Last, Contract Chaos & Google's Creator Search

16

Special Episode: Building Creator Infrastructure with David Abbey of Endlss

17

January 2026: The Trust Isn't Broken, CRM Chaos & What to Leave Behind in 2026

18

Interview Episode: The New Media Paradigm with George Mani of ehko.ai

19

December 2025: Unilever's Creator Takeover, Radisson's Nano Strategy & The M&A Rebound

20

Special Episode: 12 Years Building the Industry with Alex Dahan of Open Influence

21

November 2025: The Clipping Economy Explodes, MrBeast Launches Vyro & DoorDash Goes Short-Form

22

October 2025: VCs Bet on Creator Communities, Agency Collapse Leaves Creators Unpaid & Instagram's Repost Gamble

23

August 2025: Big Consulting Goes Creator, Private Equity Channel Takeovers & McDonald's Niche Strategy

24

July 2025: TIME's Creator Recognition, YouTube Data Revolution & AI Influencers Crash Wimbledon

25

June 2025: Top 50 Creators Hit $850M, Olipop's Culture Integration & A Dream Job Alert

26

May 2025: $150M Lawsuit Shockwave, LinkedIn's Creator Push & The Great Platform Consolidation

27

April 2025: NFL's Creator Push, AI Gone Wrong & The Rise of Employee Influencers

28

Influence Weekly # 51 - 2024's Top 25 Creators, First Influencer Degree, & AI Startup's $19M Viral Leap

29

Influence Weekly #50 - MrBeast's Secret Guide, TikTok Tops YouTube, & Influencers Flood DNC

30

Influence Weekly #49 - TikTok vs. Snap Battle, Biden's Creator Summit, & Zoé Mahfouz's Rise to Fame

31

Influence Weekly #48 - Trad Wives Drama, Influencers Redefine Travel, & Hot Jobs in Creator Economy

32

Influence Weekly #47 - Rise of Influencer Chefs, Fan Power Reshapes Pop Culture, & Cameo's Legal Drama

33

Influence Weekly #46 - Micro-Influencer Fees Surge, TikTok's Euro E-commerce Gambit, & De-Influencing Wave

34

Influence Weekly #45 - Insta vs. TikTok: The 60-Min Battle, TikTok Usage Drops, & Southwest's TikTok Tour

35

Influence Weekly #44 - Gen Z Revamps NATO, Young Parents Targeted, & Away's Star-Studded Launch

36

Influence Weekly #43 - Unlocking Influencer Magic, Smosh's 2024 Secrets, & Panel's Deal Revolution

37

Influence Weekly #42 - Lenovo's ASMR Blitz, Vegas Slots Meet Influencers, & Decade-Long Creator Job Hub

38

Influence Weekly #41 - Meta's Matchmaker Tool, Dadfluencers in Skincare, & MrBeast's Beverage Battle

39

Influence Weekly #40 - TikTok vs. Amazon, Uncharted's Big Wins, & Voodoo's €500M Gen Z Grab

40

Influence Weekly #39 - Influencers and Travel, The Danger of Pay-Per-Engage, & Amazon's New Creator Kits

41

Influence Weekly #38 -Sony's $140M Suit, Empowering Creators, & Instagram's Meme Magic

42

Influence Weekly #37 - LinkedIn's Unexpected Ally, TikTok's 1-Hour Videos, & Influencer Showdown

43

Influence Weekly #36 - $250B Creator Goldmine, Secret Influencer Trips, & TikTok vs. USA

44

Influence Weekly #35 - Secrets to Viral Fame, Wall Street's Influencer Crush, & TikTok Sales Boom

45

Influence Weekly #34 - TikTok's Future, Revolve Drama, & What Really Pays Influencers

46

Influence Weekly #33 - Influencer Fears, SMITH&SAINT's Rise, & Poppi's Stylish Strategy Unveiled!

47

Influence Weekly #32 - Arts Embrace Influencers, Brand Content Crisis, & TikTok's Bilingual Edge

48

Influence Weekly #31 - Mad Rabbit's 8K Ambassadors, GRIN's Game-Changer, & Creator Cash Secrets

49

Influence Weekly #30 - Insta's Promo Code Magic, YouTuber Mobile Networks, & Pinterest's Coachella Splash!

50

Influence Weekly #29 - BMW's Oops, Finfluencer Fines, & M1's $850K Mishap

51

Influence Weekly #28 - Menu Magic, MrBeast's Prime Time Debut, and Havas' Wild Move

52

Influence Weekly #27 - From TikTok to Desk Job, Creators March on Washington, and Doctors Turned Influencers

53

Influence Weekly #26 - Sketchy Deals, TikTok's Congress Call to Arms, and LinkedIn's Unexpected Influencer Revolution

54

Influence Weekly #25 - Abercrombie's Creator Comeback, Clinique's Dermatologist Influencers, and Instagram's Marketplace Magic

55

Influence Weekly #24 - MrBeast's Mom Manages Millions, MKBHD's Creative Leap, and WeightWatchers' Hype House Flop

56

InfluenceWeekly #23 - Biden Hits TikTok, Coach's Virtual Fashion Frenzy, and the Fight for Fair Creator Pay

57

InfluenceWeekly #22 - NFL's Glam Play, Coca-Cola's TikTok Splash, and the Influencer Trends Shaping 2024

58

InfluenceWeekly #21 - $100 Billion Bet on 'Famous Birthdays', Embracing Your 'TikTok Voice', and Beauty Execs' Big Bet on Influencer Entrepreneurs

59

InfluenceWeekly #20 - Amazon's $100M MrBeast Move, Meta's Talent Matchmaker, and TikTok's 2023 Beauty Titans

60

InfluenceWeekly #19 - Influencer Struggles, Italian Regulations, and a Gun Scheme Scandal

61

InfluenceWeekly #18 - AI Influencer Stars, Silent Review Sensations, and The Creator Fee Debate Continues

62

InfluenceWeekly #17 - Viral Voyages, Influencer Empires, and NIL Game Changers

63

InfluenceWeekly #16 - Protecting Child Stars, Equity Revolution in the Influencer World, and Holiday Streaming Magic

64

InfluenceWeekly #15 - Gen Z's Buying Power, NIL's Billion-Dollar Play, and the Political Pivot to Digital Persuasion

65

InfluenceWeekly #14 - Creator Content Boom, Silver Influencer Surge, and YouTube's Privacy Pivot

66

InfluenceWeekly #13 - Inside the Surge of Influencer Partnerships, TikTok's Viral Secrets, and SonderCo's Game-Changing Strategies

67

InfluenceWeekly #12 - Behind the Scenes: GRWM Craze, TikTok's Monetization Maze, and Dove's Award-Winning Influence

68

Influence Weekly #11 - TikTok's rise as America's news source, how TikTok is being used in political campaigns and a study revealing that more skin means more money for influencers.

69

Influence Weekly #10 - e.l.f Beauty's debut on Roblox, Phlur's fragrance wardrobes and Kraft's unique campaign to promote Mayo

70

Influence Weekly #9 - Saying goodbye to Tiktok's Creator Fund, Popeyes new influencer marketing campaigns and the sad story of ByteDance's Lemon8 app in the US.

71

Influence Weekly #8 - The rise of TikTok influencers in politics, Carnival Cruise Lines' successful partnership with TikTok's Retirement House and Uber's strategy to grow it's following on TikTok..

72

Influence Weekly #7 - Kourtney's Kerrygold Nod, Reach Agency's Magic, & Linqia's Healthcare Influence

73

Influence Weekly #6 - Fenty Beauty uses a drive-thru, the new influencers of Cirque du Soleil and the story of Maxine The Corgy

74

Influence Weekly #5 - A new influencer college degree, the rise of Mike Kruzich and the remarcable growth of Jamie Genevieve's companies.

75

Influence Weekly #4 - Beauty influencers on TikTok, the BBC's Creator Lab Program and Celsius' creative campaigns to promote brand awareness.

76

Influence Weekly #3 - Youtube's new AI Tools, the push to save TikTok in the US and CeraVe's creator campaign

77

Influence Weekly #2 - The impact of influencers on NYFW and TikTok's new "shop" feature

78

Influence Weekly #1 - Unveiling Influence Weekly: Inside the Influencer Industry's Top Stories