Making Sense of Martech cover art

All Episodes

Making Sense of Martech — 121 episodes

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Title
1

The Dumb Pipe with Peter Oleson (Part 2)

2

The Dumb Pipe with Peter Oleson (Part 1)

3

Inside the RCS Approval Black Box with Stephanie Griffith

4

How Babylist Gained 600 Hours Back with Elizabeth Martin

5

Lipstick on a Pig

6

The Human Behind The Humans of Martech with Phil Gamache

7

Icarus Met His Maker: Why We Trusted the Wrong People

8

Industry Awards: Earned, Bought, or Invented? with Jonathan Harrop

9

Touch Grass: What OpenAI's Summer Camp Actually Sold Us

10

With MCP, There's No Sheriff with Israa Alrawi

11

How to Be an Unhinged $1.4B Unicorn

12

You're Getting Gouged on Compute with Luke Ambrosetti

13

Stop Ignoring the $1.3 Trillion Gap with Sarah Gallardo

14

AI Was A Waste of Time, Until It Wasn't with Megan Boshuyzen

15

Ticket Taker vs. Problem Solver: Be Irreplaceable with Darrell Alfonso

16

Martech Tools Should Serve, Not Dictate with Bree Graham, ex-CashApp & Afterpay

17

It's Just Marketing Ops With Better PR with Sara McNamara

18

Why Scott Brinker Says AI Can't Pick Your Tech Stack

19

Why Everyone in Martech Feels Behind Right Now with Scott Brinker

20

Making Sense of Martech Trailer

21

Hello {{firstname}}, Meet The Execution Gap Killing Personalization

22

AI Theater to Trojan Horse: Surviving the AI Adoption Pressure Cooker

23

Bad Data, Dark Data, & Why Your North Star Keeps Moving

24

Inside Paramount: March Madness & Martech Chaos with Ian Reisman

25

Cut Your Marketing Budget by 50% with Calm's Jeff Lee

26

Personalization, Profit & the CFO: Scaling Martech Engines with Eloise Gillespie

27

Integration Complexity, $215B Losses, & Why Your Stack Still Doesn't Talk

28

Consulting Dependency Isn't a Bug - It's the Business Model with Satya Upadhyaya

29

Beyond Just Do It with Nike's Linda Cereda

30

Dirty Data, AI Everywhere, & ROI Nowhere

31

Confessions of an Email Provocateur with Dela Quist

32

Pilots to Proof: AI Agents in the Enterprise with Keanu Taylor

33

Sweet, Suite Relief with Adam Greco

34

The 6 Pain Points Martech Leaders Face

35

Battle of the Bots with Mariska Calabrese, beehiiv & Jakub Alexa, Omnivery

36

The Renaissance

37

The Blooper Reel

38

2026 Predictions: Agents, AI Decisioning, & The Techstack

39

Make Martech Cool Again: A Conversation with Jason Lyman, Customer.io's CMO

40

Adobe's Semrush Gamble, BFCM Enters the Upside Down, & AI-Washed Earnings

41

Is Your Inbox Insured? Deliverability is The Ultimate Insurance Policy with Matt McFee, CEO of Inbox Monster

42

Privacy by Design & Ethical AI with David Joosten, Cofounder of GrowthLoop

43

AI's Report Card, The BFCM Machine, & Why Attribution Sucks

44

Don't Get Catfished By AI with Brian Minick, COO of ZeroBounce

45

Adios Ohana, AWS Meltdown, & Overcoming Analysis Paralysis

46

Martech Avengers Assemble with Neha Dadbhawala, Head of Martech at SEEK

47

Stop the Hype: Taylor Swift's Loyalty Playbook, Zeta & Marigold Merger, and Braze's AI

48

The Need to Ban "Inbox Placement" with Lauren Meyer, CMO of SocketLabs

49

Scaling to Billions: How to Design the Ideal Stack with Natalie Miles Fuerst of Grammarly

50

WTF is CRM? B2B vs. B2C with Topcon's Karla Vince & Klaviyo's James Fang

51

From Fashion to AI: Fabletics' Marketing Edge with Adrian Rohr, VP of Marketing CRM

52

Living Interfaces, OpenAI Collabs, & Enterprise AI with Josh Payne, CEO of Coframe

53

Trapped by Tech? Data as an Asset, and Smarter CDP Investments

54

Is SMS Dead? Welcoming the RCS Revolution with Eric Miao, CSO of Attentive

55

Will AI Replace Your Marketing Department? Former CMO of OfferFit, Jessica Vogol, Weighs In

56

Inside Iterable: Exclusive Interview with New CEO Sam Allen

57

Trouble at Yotpo & Litmus, AI is a Drug, and Analyst Firms' Future

58

The Resurrection

59

TMW Case Study #004 | Building a better data foundation by HP

60

TMW Case Study #001 | Scaling Martech QA with computer vision and robots

61

Making Sense of Martech Special Announcement

62

#66 | Tim Mason & Sarah Jarvis on the case for Omnichannel

63

#65 | Rohit Maheswaran on the shifting sands of attribution

64

#64 | Cory Munchbach on the life of a Martech CEO

65

#62 | Lauren Maffeo on designing data governance for good

66

#61 | Ari Paparo on the fool's errand of media

67

#60 | Juan Mendoza talks with Kerry Guard on The Digital Marketing Rennaissance

68

#59 | Eric Seufert: Everything is an Ad network

69

#58 | Gareth Noonan the rise of the B2B Adtech paradigm

70

#57 | Bobby Tichy & Michael Burton on hyper specializing in the stack

71

#56 | Michaela Aguilar on the Martech buying problem and the role of education

72

#55 | Josh Manion on Data Assurance and privacy-positive tech in Martech & Adtech

73

#53 | Alexandra Theriault on intersection of martech & adtech and the role of first-party data in a post third-party-cookie world

74

#52 | Rajan Kumar on why companies fail to get the most out of Martech

75

#51 | Shoshana Wodinsky on the perils of privacy in a world of ad networks

76

#50 | Roger Dunn on the rise of retail media and navigating the trade-offs between ads and experience with online commerce

77

#49 | Jay Sanderson on Composable CDP and DXP, AI and new interfaces for building CX, and leading edge personalisation

78

#48 | Michelle Songy on the problem with PR, building a media marketplace and getting publicity

79

#46 | Tom Goodwin on progress and pessimism in marketing and technology

80

#45| Myles Younger on the convergence of Adtech and Martech

81

#44| Ross Candido on the social stack and the evolution of social listening

82

#43| Bryan Williams on partnership strategy, platform ecosystems and the problem of monopolies

83

#42 | Juan Baron on data clean rooms, the privacy paradox, data and trust, and cryptography in advertising

84

#040 | Amanda Natividad on the power of audience research, zero-click content, and finding yourself in content creation

85

#039 | Martech throughout culture

86

#038 | Understanding Performance Marketing

87

#036 | Building Competitive Intelligence

88

#035 | Why you don't need Martech

89

#034 | Building the CDP category

90

#033 | Martech in Asia

91

#032 | B2B media empires

92

#031 | The privacy winter

93

#030 | The technology of attribution

94

#029 | Evolving automated marketing

95

#028 | Podcasting about podcasting

96

#027 | The revenue bubble

97

#026 | The creativity crisis

98

#025 | The state of SEO

99

#024 | Martech Day

100

#023 | The history of media disruption

101

#022 | The state of Martech education

102

#021 | Understanding open data

103

#20 | The three horizons of Martech

104

#019 | Leading Martech teams from the inside

105

#018 | Immersive experience and the future of the internet

106

#017 | The role of marketing communities

107

#016 | Experimentation and the ROI myth

108

#015 | The next era of digital advertising

109

#014 | The role of marketing media

110

#013 | Creativity and process in marketing

111

#012 | Participation and belonging in the creator economy

112

#011 | The Enterprise problem

113

#010 | Adland is an island

114

#009 | Nobody cares about your framework

115

#007 | Have we hit peak Martech?

116

#006 | Technology saturation and strategic positioning.

117

#005 | The data inundation

118

#004 | Explaining experience

119

#003 | Leading design culture

120

#002 | The news media bargaining code

121

#001 | The disruption of marketing theory