Pattern Shift cover art

All Episodes

Pattern Shift — 117 episodes

#
Title
1

#115 - Stop Treating Your Website Like Your Magnum Opus

2

#114 - No Script, No Filter

3

#113 - The honest truth about what's waiting on the other side of that free call button

4

#112 - AI for Creatives: Where to Use It and Where to Stop

5

#111 - Building From the Roots Up: PDA, Curiosity, and Running a Business Your Way

6

#110 - Your Audience Didn’t Ignore You; They Just Didn’t Hear You Yet

7

#109 - Using Intentions as your Creative Compass for 2026

8

#108 - Branding Isn’t A Logo; It’s How People Decide To Choose You

9

#107 - Planning Doesn’t Kill Creativity — It Protects It

10

#106 - Why Smart, Creative People Avoid Coaching — and Why They Shouldn’t

11

#105 - New Season, New Chapter: Weaving a Creative Ecosystem at Ja, Wol

12

#104 - BuJo by the Sea – A 6-Week Summer Journal Challenge

13

#103 - "Freedom Within the Structure: How I Use My Bullet Journal in Business"

14

#102 - "Paper, Pen, and Possibility: My Bullet Journal Journey"

15

#101 - “My Deepest, Darkest Limiting Belief: I Can’t Help Others if My Business Isn’t Thriving”

16

#100 - This is how one person, a mic, and a messy creative mind made it to 100 episodes 🥳

17

#99 - Launch - Sharing your work with connection, not pressure

18

#98 - Organize – Making Space for What Matters

19

#97 - Wayfinding – Rediscovering Your Why – How to reconnect with your purpose when your business starts to drift

20

#96 - Big Life Changes, Small Business Shifts

21

#95 - Road Trip Diaries: Weaving Linen, Slow Marketing & Crafting a Brand

22

#94 - Navigate Around the Creeps - Why Your Business Needs an Email List More Than Ever

23

#93 - How to Use the Business Model Canvas to Grow Your Creative Business

24

#92 - Scaling up Without losing your Creative Spark - ‘Handwerkbeurs Edition'

25

#91 - A Year in Business and Craft; my Tools for Reflection

26

#90 - Show Yourself: Elevating Your Brand with Professional Photography

27

#89 - Is the Fiber Advent Craze Worth It for Small Businesses?

28

#88 - From Trachtenjakke to Ski Pants: Making what you need AND want

29

#87 - Wundersie's Impact: Eco-Friendly Creations and Market Transformation with Anna Allers

30

#85 - From Full InstaGram Breakup to Reconnection - Pt 1. The Experiment

31

#86 - From Full InstaGram Breakup to Reconnection - Pt 2. The Execution

32

#84 - Learning by Doing: Insights and Stories from Textile Entrepreneurs at Berlin's Wedding Wool Weekend

33

#83 - Practical Exercises for Better and Holistic Time Management

34

#82 - Casually chatting about travel, craft projects and current obsessions

35

#81 - You Need a Mindset Shift! - Let’s Talk Change, Comfort Zones and Taking Action

36

#80 - Sewing the Seeds of Love - Set Business Goals to Match Your Values

37

#79 - Behind the Filter: The Reality of Creative Entrepreneurship, a Roadmap to Navigate Challenges

38

#78 - How to Sell Your Products Without Feeling Gross

39

#77 - Unraveling your Business Identity pt 2. Your Customer’s Identity

40

#76 - Unraveling your Business Identity - pt 1. Your Identity

41

#75 - Threaded Intentions: A 3 Step Plan to Launch Your Year with Focus

42

Bonus episode - Why I'm Returning to Instagram after breaking the chain 2 years ago...

43

#74 - Fun Funds Framework; Quick Cash Hacks for Crafting a Growth Budget in the New Year

44

#73 - Crafting Revolution: A Conversation with Betsy Greer on Craftivism and Intentional Business

45

#72 Reframing Your Marketing with Simon Batchelar: Ethical and Unconventional Approaches for Crafters

46

#71 From Hobbyist to Professional: Embracing Your Weirdness for Creative Growth with Mark Steadman

47

#70 Crafting Connections: The Power of Content Creation for Small Businesses

48

#69 - Prioritise You: Crafting a Healthy Business with Personal Intentions

49

#68 - Creatively Navigating Storms: Managing Small Business Stress

50

#67 - Striking the Perfect Balance: Business and Personal Life in the Summer Season

51

#66 - Level Up Your Business: Insights from Program Alumni

52

#65 - Bending Time: How to Manage Energy for Productivity with Kim Witten

53

#64 - Transform Your Small Business Mindset with the Power of Decluttering

54

#63 - Taking yourself seriously as a business owner, with Cal Patch

55

#62 - A Smaller Life is now: PATTERN SHIFT

56

#61 - “Our podcast evolution: How Zoe and Saskia support their business and listeners + BIG NEWS”

57

#60 - Pilar Letelier of Cabeza de Alfiler - Overcoming the fear of Copy Cats, using the Power of Branding and Peer Support

58

#59 - "The Art of Deliberate Choice: Crafting a more Sustainable Wardrobe with a Philosophical Mindset"

59

#58 - ‘In Conversation with Kathleen’ Overcoming Obstacles and Finding Success: A Journey of Mindfulness and Crafting

60

#57 - Maaike van Geijn's Rocket Launch: insights from a successful beginning knitwear designer

61

#56 - Pockets and Planet: a conversation about inclusivity and denim innovation with Marshall Conley

62

#55 - Leigh Metcalf @ Top Stitch Makers on starting a business with no formal business education and pivoting from sewing studio to online community

63

#54 - Gillian Caughey @ Fearless Financials on how to be brave and fearless about your finances

64

#53 - Zoe Edwards helps me with the foundation for a more sustainable sewing practice

65

#52 - Kim Witten: Yarn Over-thinking, create succes with the help of coaching, mentoring and craft

66

#51 - New Year's Shortie Episode - taking a pledge

67

#50 - Milestones: Maya @ Knit With Attitude goes Big + A Smaller Life's 50th Episode

68

#49 - Reporting from the Faroe Islands Gudrun & Gudrun & Snaeldan Spinnery

69

#48- Elizabeth Joy of Conscious Style explaining conscious and sustainability lingo

70

#47- Janne de Hoop @ Hollands Wol Collectief on turning local wool into product

71

#46 - Alice Karolina @ The Ethical Move on Ethical Marketing

72

#45 - Connecting the dots, planning & strategy in your craft business

73

#44 - Melody Hoffmann of B Mandarines on Where Personal and Professional Identity Meet

74

#43 - How to Start a Business When You Don't Know Where to Start - Summer Shortie Episode

75

#42 - 28 Hours a Week - Summer Shortie Episode

76

#41 - How to Start a Knitting Circle - Summer Shortie Episode

77

#40 - Less Overwhelm - Summer Shortie Episode

78

#39 - How to leave social and stay in touch with friends - Summer Shortie Episode

79

#38 - The Spectacular End of Season Episode

80

#37 - Hanna Lisa Haferkamp @ Making Stories sharing honestly about transparency, customer expectation and navigating inclusivity

81

#36 - Lia Weitzel -our reporter down under- answers 'Can you incorporate trends in a conscious wardrobe?'

82

#35 - Half Way There (#MMM + 2022)

83

#34 - Zoe Edwards from the Check your Thread podcast on Me Made May

84

#33 - 'Hart op de Tong' pt 4. Over stoppen met social media als bedrijf. Zijn we gek of best wel slim bezig?

85

#32 - 4 Fundamental Steps For Starting Small Businesses

86

#31 - Petchy on Branding for Value Based Small Businesses

87

#30 - Sarah from Swanky Emu Knits on Size Inclusive Knitting

88

#29 - My Conscious Wardrobe Plan

89

#28 - Floor Flurij, Een Jaar Lang Breien uit Stash

90

# 27 - 10 tips to Make Time to Make

91

#26 - 'Hart op de Tong' pt.3 - Waar zijn de wolwinkels & Zijn we verwend?

92

#25 - Grace Whowell of Beyond Measure on lasting and beautiful tools

93

#24 - 'Hart op de Tong' pt.2 - Minder Kopen

94

#23 - Clara Parkes on all things wool industry & community

95

#22 - 'Hart op de Tong' deel 1. - Greenwashing

96

#21 - Tom of Holland on his career in visible mending

97

#20 - Julia (Jules) Billings @ Woollenflower on natural yarn dyeing and sustaining your business

98

#19 - Floor, Tama en Maaike talk about their experience as a member of the Conscious Knitting Club

99

#18 - Mary Jane Mucklestone - on Fair Isle Knitting and knit and travel

100

#17 - Cinthia Vallet @fromcinthia- on designing & selling smart and soulful knit animal patterns

101

#16 - Monique Boonstra @ Kantwerk on how she gets paid the right price for her knitted lace designs

102

#15 - Saskia Maas @ Ovis et Cetera talks about why she consciously chose the acid dye process for her yarns

103

#14 - Jonna van 't Hof on how to calculate fair prices for your work

104

#13 - De Ja, Wol WINKEL afscheidsshow

105

#12 - Bregje Verhoef on the process & pricing in woodworking

106

#11 - Wieteke Opmeer on why she stopped selling her most popular products

107

#10 - Sophia Smeekens - Studio Escargot

108

#9 - Anna Bauer - (Textile artist) on Hönsestrikk

109

#8 - Manja en Sophie - Lumalano

110

#7 - Nadja Cereghetti - Unleash Monday & Tidy to thrive

111

#6 - Lia Weitzel - educator & friend of Ja, Wol

112

#5 - Gina Rockenwagner - Soft Haus

113

#4 - Charlotte Kan - fashion designer

114

#3 (Pt2/2) - Linda de Ruiter - the Slow Wardrobe

115

#2 (Pt1/2) - Linda de Ruiter - the Slow Wardrobe

116

#1 - The Why?

117

#0 - Introducing 'A Smaller Life'