All Episodes
Pattern Shift — 117 episodes
#115 - Stop Treating Your Website Like Your Magnum Opus
#114 - No Script, No Filter
#113 - The honest truth about what's waiting on the other side of that free call button
#112 - AI for Creatives: Where to Use It and Where to Stop
#111 - Building From the Roots Up: PDA, Curiosity, and Running a Business Your Way
#110 - Your Audience Didn’t Ignore You; They Just Didn’t Hear You Yet
#109 - Using Intentions as your Creative Compass for 2026
#108 - Branding Isn’t A Logo; It’s How People Decide To Choose You
#107 - Planning Doesn’t Kill Creativity — It Protects It
#106 - Why Smart, Creative People Avoid Coaching — and Why They Shouldn’t
#105 - New Season, New Chapter: Weaving a Creative Ecosystem at Ja, Wol
#104 - BuJo by the Sea – A 6-Week Summer Journal Challenge
#103 - "Freedom Within the Structure: How I Use My Bullet Journal in Business"
#102 - "Paper, Pen, and Possibility: My Bullet Journal Journey"
#101 - “My Deepest, Darkest Limiting Belief: I Can’t Help Others if My Business Isn’t Thriving”
#100 - This is how one person, a mic, and a messy creative mind made it to 100 episodes 🥳
#99 - Launch - Sharing your work with connection, not pressure
#98 - Organize – Making Space for What Matters
#97 - Wayfinding – Rediscovering Your Why – How to reconnect with your purpose when your business starts to drift
#96 - Big Life Changes, Small Business Shifts
#95 - Road Trip Diaries: Weaving Linen, Slow Marketing & Crafting a Brand
#94 - Navigate Around the Creeps - Why Your Business Needs an Email List More Than Ever
#93 - How to Use the Business Model Canvas to Grow Your Creative Business
#92 - Scaling up Without losing your Creative Spark - ‘Handwerkbeurs Edition'
#91 - A Year in Business and Craft; my Tools for Reflection
#90 - Show Yourself: Elevating Your Brand with Professional Photography
#89 - Is the Fiber Advent Craze Worth It for Small Businesses?
#88 - From Trachtenjakke to Ski Pants: Making what you need AND want
#87 - Wundersie's Impact: Eco-Friendly Creations and Market Transformation with Anna Allers
#85 - From Full InstaGram Breakup to Reconnection - Pt 1. The Experiment
#86 - From Full InstaGram Breakup to Reconnection - Pt 2. The Execution
#84 - Learning by Doing: Insights and Stories from Textile Entrepreneurs at Berlin's Wedding Wool Weekend
#83 - Practical Exercises for Better and Holistic Time Management
#82 - Casually chatting about travel, craft projects and current obsessions
#81 - You Need a Mindset Shift! - Let’s Talk Change, Comfort Zones and Taking Action
#80 - Sewing the Seeds of Love - Set Business Goals to Match Your Values
#79 - Behind the Filter: The Reality of Creative Entrepreneurship, a Roadmap to Navigate Challenges
#78 - How to Sell Your Products Without Feeling Gross
#77 - Unraveling your Business Identity pt 2. Your Customer’s Identity
#76 - Unraveling your Business Identity - pt 1. Your Identity
#75 - Threaded Intentions: A 3 Step Plan to Launch Your Year with Focus
Bonus episode - Why I'm Returning to Instagram after breaking the chain 2 years ago...
#74 - Fun Funds Framework; Quick Cash Hacks for Crafting a Growth Budget in the New Year
#73 - Crafting Revolution: A Conversation with Betsy Greer on Craftivism and Intentional Business
#72 Reframing Your Marketing with Simon Batchelar: Ethical and Unconventional Approaches for Crafters
#71 From Hobbyist to Professional: Embracing Your Weirdness for Creative Growth with Mark Steadman
#70 Crafting Connections: The Power of Content Creation for Small Businesses
#69 - Prioritise You: Crafting a Healthy Business with Personal Intentions
#68 - Creatively Navigating Storms: Managing Small Business Stress
#67 - Striking the Perfect Balance: Business and Personal Life in the Summer Season
#66 - Level Up Your Business: Insights from Program Alumni
#65 - Bending Time: How to Manage Energy for Productivity with Kim Witten
#64 - Transform Your Small Business Mindset with the Power of Decluttering
#63 - Taking yourself seriously as a business owner, with Cal Patch
#62 - A Smaller Life is now: PATTERN SHIFT
#61 - “Our podcast evolution: How Zoe and Saskia support their business and listeners + BIG NEWS”
#60 - Pilar Letelier of Cabeza de Alfiler - Overcoming the fear of Copy Cats, using the Power of Branding and Peer Support
#59 - "The Art of Deliberate Choice: Crafting a more Sustainable Wardrobe with a Philosophical Mindset"
#58 - ‘In Conversation with Kathleen’ Overcoming Obstacles and Finding Success: A Journey of Mindfulness and Crafting
#57 - Maaike van Geijn's Rocket Launch: insights from a successful beginning knitwear designer
#56 - Pockets and Planet: a conversation about inclusivity and denim innovation with Marshall Conley
#55 - Leigh Metcalf @ Top Stitch Makers on starting a business with no formal business education and pivoting from sewing studio to online community
#54 - Gillian Caughey @ Fearless Financials on how to be brave and fearless about your finances
#53 - Zoe Edwards helps me with the foundation for a more sustainable sewing practice
#52 - Kim Witten: Yarn Over-thinking, create succes with the help of coaching, mentoring and craft
#51 - New Year's Shortie Episode - taking a pledge
#50 - Milestones: Maya @ Knit With Attitude goes Big + A Smaller Life's 50th Episode
#49 - Reporting from the Faroe Islands Gudrun & Gudrun & Snaeldan Spinnery
#48- Elizabeth Joy of Conscious Style explaining conscious and sustainability lingo
#47- Janne de Hoop @ Hollands Wol Collectief on turning local wool into product
#46 - Alice Karolina @ The Ethical Move on Ethical Marketing
#45 - Connecting the dots, planning & strategy in your craft business
#44 - Melody Hoffmann of B Mandarines on Where Personal and Professional Identity Meet
#43 - How to Start a Business When You Don't Know Where to Start - Summer Shortie Episode
#42 - 28 Hours a Week - Summer Shortie Episode
#41 - How to Start a Knitting Circle - Summer Shortie Episode
#40 - Less Overwhelm - Summer Shortie Episode
#39 - How to leave social and stay in touch with friends - Summer Shortie Episode
#38 - The Spectacular End of Season Episode
#37 - Hanna Lisa Haferkamp @ Making Stories sharing honestly about transparency, customer expectation and navigating inclusivity
#36 - Lia Weitzel -our reporter down under- answers 'Can you incorporate trends in a conscious wardrobe?'
#35 - Half Way There (#MMM + 2022)
#34 - Zoe Edwards from the Check your Thread podcast on Me Made May
#33 - 'Hart op de Tong' pt 4. Over stoppen met social media als bedrijf. Zijn we gek of best wel slim bezig?
#32 - 4 Fundamental Steps For Starting Small Businesses
#31 - Petchy on Branding for Value Based Small Businesses
#30 - Sarah from Swanky Emu Knits on Size Inclusive Knitting
#29 - My Conscious Wardrobe Plan
#28 - Floor Flurij, Een Jaar Lang Breien uit Stash
# 27 - 10 tips to Make Time to Make
#26 - 'Hart op de Tong' pt.3 - Waar zijn de wolwinkels & Zijn we verwend?
#25 - Grace Whowell of Beyond Measure on lasting and beautiful tools
#24 - 'Hart op de Tong' pt.2 - Minder Kopen
#23 - Clara Parkes on all things wool industry & community
#22 - 'Hart op de Tong' deel 1. - Greenwashing
#21 - Tom of Holland on his career in visible mending
#20 - Julia (Jules) Billings @ Woollenflower on natural yarn dyeing and sustaining your business
#19 - Floor, Tama en Maaike talk about their experience as a member of the Conscious Knitting Club
#18 - Mary Jane Mucklestone - on Fair Isle Knitting and knit and travel
#17 - Cinthia Vallet @fromcinthia- on designing & selling smart and soulful knit animal patterns
#16 - Monique Boonstra @ Kantwerk on how she gets paid the right price for her knitted lace designs
#15 - Saskia Maas @ Ovis et Cetera talks about why she consciously chose the acid dye process for her yarns
#14 - Jonna van 't Hof on how to calculate fair prices for your work
#13 - De Ja, Wol WINKEL afscheidsshow
#12 - Bregje Verhoef on the process & pricing in woodworking
#11 - Wieteke Opmeer on why she stopped selling her most popular products
#10 - Sophia Smeekens - Studio Escargot
#9 - Anna Bauer - (Textile artist) on Hönsestrikk
#8 - Manja en Sophie - Lumalano
#7 - Nadja Cereghetti - Unleash Monday & Tidy to thrive
#6 - Lia Weitzel - educator & friend of Ja, Wol
#5 - Gina Rockenwagner - Soft Haus
#4 - Charlotte Kan - fashion designer
#3 (Pt2/2) - Linda de Ruiter - the Slow Wardrobe
#2 (Pt1/2) - Linda de Ruiter - the Slow Wardrobe
#1 - The Why?
#0 - Introducing 'A Smaller Life'