Shelf Help: The Tactical CPG Podcast cover art

All Episodes

Shelf Help: The Tactical CPG Podcast — 112 episodes

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Title
1

Why She Left A PhD To Freeze Pasta Sauce | Melaina Balbo, BIS

2

Building the Shopify of Wholesale | Bryan Mitchiner, Peasy

3

The Coca-Cola Marketer Betting on Pickle Juice | AJ Anderson, Fast Pickle

4

Scaling Butcher's Into the Leading Fresh Bone Broth Brand | Thomas Odermatt, Butcher's Bone Broth

5

Scaling Clio Snacks to $100M+ and 60,000 Doors | John McGuckin, Clio Snacks

6

Is This the Next Billion Dollar Bottled Water Brand? | Sara Hendershot, Loonen

7

Curated Convenience: Inside The Goods Mart's Retail Model | Rachel Krupa, The Goods Mart

8

From Labor & Delivery Nurse to H-E-B and 1,500+ Doors | Ashley Cameron, Love&Cookies

9

The Interior Designer Scaling Cinnamon Buns Into 4500+ Doors | Chrisi Hammer, Sunshine Buns

10

Building Steaz, Selling to Novamex, the Fractional Sales Model | Steven Kessler, Beyond Brands

11

A Masterclass in CPG Finance | Chris Fenster, Propeller Industries

12

Six Companies, Twenty Five Years, Billions in Sales | Brad Woodgate, Joyburst

13

Going After the Energy Drink Aisle with Honey Kombucha | Mason Domecq, DIVINI

14

The Gap Hiding in 90% of the Retail Coffee Aisle | Isabel Washington, Laurel's

15

Scaling WILDE Into a $100M+ and 20,000+ Door Brand | Jason Wright, WILDE

16

Building a High-Protein Couscous Brand In the Mountains | Bar Bruhis, Boostcous

17

Act Two After A $200 Million Exit to Kraft | Morgan Zanotti, Waay

18

The Baby Boom This Investor Is Quietly Betting On | Rogers Healy, Morrison Seger Ventural Capital Partners

19

From a Ninja Creami in Austin to 1,464 Target Doors | Frozen One

20

From Stage Four Cancer to the Brink of National Distribution | Russell & Julia Menez, Cozy

21

Inside the CPG Talent Market | William Underwood, Talent Brew

22

From Selling Hummus in Shanghai via WeChat to Launching in All Mejier Doors | Hannah Awada, Hummus Goodness

23

Founding Born Simple, Selling to Mizkan, and Leading Innovation Across a $1B+ Portfolio | Rob Johnson, Born Simple & Mizkan

24

Scaling Mezcla from Boston Bodegas to 9,000 Doors | Griffin Spolansky, Mezcla

25

The MALK Organics Playbook - Velocity, Trust, and the Road to 15,000 Doors | Jason Bronstad. MALK Organics

26

Brokers, Fractional Sales & the Real Mechanics of Retail Execution | Jonathan Skaare, Scout CPG

27

Marketing the #1 Organic and #1 Free Range Egg Brand | Phyllis Rothschild, Pete & Gerry's

28

How the Three-Tier System Became the Five-Tier System | Harry McKaig, Double Cross Vodka

29

How to Pitch Retail Buyers and Win Purchase Orders | Tia Ellis, Wildflower Insight

30

The #1 Selling Coffee at Sprouts Nationwide | Hovik Azadkhanian, Heirloom Coffee Roaster

31

She Quit Google to Sell Pork Sausages With Her Sister | Cassie Maschoff, Lottie's Meats

32

Red Bull, Regenerative Organic Tea, and 25 Years of Beverage Marketing | Mike Fransz, Nova Naturals

33

M&A, Marketing Org Design, and Why the Taproom Still Wins | Corey Dickinson, Wilding Brands

34

Dealing Yogurt Via Citibikes and Backpacks | Elan Halper, Sourmilk

35

Selling a Unit Every 30 Seconds at Costco | Christian Karim Khalil, Yaza

36

The Real Mechanics of Getting On Shelf and Staying There | Betsy Gillette, Synergy Sales Consulting

37

The Taste-Maker of Better-For-You CPG Brands | Andy Kurtts, Buttermilk Creative

38

Scaling a National Demo Program | Kiera Kehoe, SMASH Kitchen

39

Scaling goodwipes into 15,000+ Doors | Sam Nebel, goodwipes

40

The #1 Most Important Question to Ask Consumers | Seth Waite, Schaefer

41

Formulation to Exit: How Durable CPG Brands Are Built | Jeff Grogg, JPG Resources

42

Scaling a BFY Donut Brand on a Budget | Kathrin Henon, Planet Bake

43

Hitting 8-Figures via a New Category | Jake Tannenbaum, Craftmix

44

Boosting Cannabis Retail Sales and Profits by 400%+ | Matt Borish, Union Chill

45

Building a Pet Brand for the Silent Majority | Jess Berger, Bundle X Joy

46

Building the First Rum-Based RTD Cocktail | Gabriel González, Casalú

47

Building the Next Big Pistachio Brand via C-Stores | Cody Allen & Alex Bennet, Joon

48

Building the #1 Kimchi and Kraut Brand in the U.S. | Mac Anderson, Cleveland Kitchen

49

Scaling Mr. Black, Kombrewcha and other BevAlc Leaders | Kristina Marino

50

The Ice Cream Upstart Taking Over the Freezer at Erewhon | Tyrel Johnson, Natty Ice Cream

51

Turning around Windex, Tollhouse, and Nesquik | Courtney Shane, Challenger Brand Group

52

Exiting to Vita Coco, the Functional Future | BJ McCaslin, Highlandia

53

Transforming Carbone’s Restaurant Lore Into a Premier CPG Brand | Chris Wendling, Carbone Fine Food

54

The Secret Sauce Behind A Leading THC Beverage Brand | Jeff Bull, Uncle Arnie's

55

Scaling Vital Farms & Blue Zones Kitchen | Scott Marcus, Blue Zones Kitchen

56

Leading Primal Kitchen Post-Acquisition | Audrey Burger, Pace Setters

57

Redefining Frozen Pasta, Top Chef Style | Ian Tecklin, Ripi

58

Creating a New CPG Category | Marc Brown, ONOIN

59

Shopper Marketing in 2025 | Jenny Thielen, Green Seed North America

60

Carving a Different Path in Hemp Beverages | Sierra Thomas, Tropink

61

Selling Meat Sticks into United Airlines, Lowe's, Home Depot, and Dick's Sporting Goods | Paige Billings, Anthem Snacks

62

From Grandma's Kitchen to a National Rollout | Amy Collins, Roro's

63

Riding the Craft Brewery Roller Coaster | Katie Hill, Upslope Brewing

64

Hard Pivot to the Fastest Growing Spread Brand | Gardar Stefansson, GOOD GOOD

65

Building a Pre-Internet DTC Brand | Marshall Rabil, Hubbard Peanut Company

66

Investing Early in Siete, Poppi, and Bachan's | Adam Spriggs & Chris Robb, The Angel Group

67

Scaling Ops from $5M to $150M | Sean Campbell, Semifreddi's

68

Investing in OLIPOP at Pre-seed | Nate Cooper, Barrel Ventures

69

Building a Differentiated Brand in an Ancient Category | Amy Zitelman, Soom Foods

70

Scaling Smart: A Balanced Approach to Velocity and Door Count | Mehek Khera, Niramaya Foods

71

Building Powder-Stick Efficiency in an RTD Can | Jordan Wilson, Sap's

72

Inside the Pickle-in-a-Pouch Licensing Playbook | Eric Girard, Van Holten's

73

From a Capstone Project to Kroger | Eli Bank, Absurd Snacks

74

The Energy Tea That Was Born Out Of A Friend's Near-Death Experience | Mitch Jacobsen, Rviita

75

Leading Marketing for a 15-Brand Bev-Alc PE Portfolio | Nick Mallory, Ackley Brands

76

Cutting Costs by 80% While Scaling into 70,000+ Doors | Jimmy DeCicco, Super Coffee

77

The Brand that Pioneered Functional Cannab*s | Peter Barsoom, 1906

78

The Most Game-Changing Rebrand of 2024 | Shani Seidman, Kayco

79

From Breaking News, to Breaking into Retail | Kate Harvey, Bare Bones

80

Egglife's Omnichannel Playbook | Kim McDermott, Egglife

81

8 Restaurants and Millions in CPG Retail Sales | Bryn Jones, Huse

82

Securing a Deal on Shark Tank With a West African Berry | Hank Watt, Nature's Wild Berry

83

From the Battlefield to Bars | Alex Witt, Battle Bars

84

Building the Next Great Cookie Dough Brand | Brittney Cook, Something Sweet

85

Designing Retail Stores to Maximize Revenue | Michael Marra, Budder Creative

86

Reinventing Hydration (and Ditching the Bottles and Cans!) | Luke Montgomery-Smith, Plink!

87

Leading Creative Direction For 12 In-house Brands | Mitesh Patel, High Tide

88

The Hemp Beverage Playbook | Paulo Sobral, Lolli Soda

89

$25M in Year 1 via TikTok Shop | Brandon Castaneda & Ben Amaya, EZ Bombs

90

From Entrepreneur to Intrapreneur at Jack Link's | Kyle Peters, Jack Link's

91

A Masterclass On Co-packers | Chris Bauer, Catapult Commercialization Services

92

An Exited Tech Founder’s Second Act in CPG | Sorosh Tavakoli, Stockeld Dreamery

93

Rebranding a $400M Meat Snack Leader | Andrew Thomas, Archer

94

Bringing a CPG Mindset to a 100-Year Old Produce Brand | Bryan Shelton, Giorgio Fresh

95

How to Win in Off-Premise Wine & Spirits Retail | Ryan Gill, Three Chord Bourbon

96

The COO Playbook for Scaling from Zero to Nine Figures | Tara Foster, Evergreen

97

$100M+ in Revenue With 9 Employees | Will Nitze, IQBAR

98

Breaking Down the Most Exciting Category in CPG | Jim Baudino, Harmony Craft Beverages

99

Bridging the Gap Between Korean Products and U.S. Consumers | Laura Morris, Sempio Foods

100

15+ Years of CPG Private Equity Investing | Tyler Mayoras, Manna Tree Partners

101

$500B to Move the World to an Entirely Sustainable Packaging Supply Chain | Ian Montgomery, EcoEnclose

102

The Ice Cream Pouch that's Disrupting Freezer Aisles | Sam Rose, RoseBud Ice Cream

103

Building a 5,000+ Door Brand with 15 Family Members | Juan Nino, Artisan Tropic

104

How SEEQ Went From TikTok to Target in 3 Years | Hannah Perez, SEEQ

105

What He Learned Reviewing 12,000 CPG Deals & Why 70% of Honey is Fake | Douglas Raggio, Pass the Honey

106

Smearcase, The World's 1st Frozen Cottage Cheese Brand | Joe Rotondo & Drew DiSpirito, Smearcase

107

Accelerating R&D with AI and Selling Rivalz Snacks Into School Districts | Victoria Foster, Rivalz

108

Reinventing Ready-to-Drink with Booz Box Cocktails | Ryan Provost, Booz Box Cocktails

109

Building Sammy Hagar and Guy Fieri's Tequila Brand | Ana Kornegay, Santo Spirit

110

Exiting One of the First Almond Butter Brands & Scaling CPG Brands in Today's Market | Jennifer Barney, Barney Butter

111

Building Snoop Dogg's Cannab*s Empire | Tiffany Chin, Death Row

112

Building a Dessert Brand as a Solo Founder | Lex Evan, Lexington Bakes