Shelf Help: The Tactical CPG Podcast cover art

All Episodes

Shelf Help: The Tactical CPG Podcast — 91 episodes

#
Title
1

Hannah Awada - From Selling Hummus in Shanghai via WeChat to Launching in All Mejier Doors

2

Rob Johnson - Founding Born Simple, Selling to Mizkan, and Leading Innovation Across a $1B+ Portfolio

3

Griffin Spolansky - Scaling Mezcla from Boston Bodegas to 9,000 Doors

4

Jason Bronstad: The MALK Organics Playbook - Velocity, Trust, and the Road to 15,000 Doors

5

Jonathan Skaare - Brokers, Fractional Sales & the Real Mechanics of Retail Execution

6

Phyllis Rothschild - Marketing the #1 Organic and #1 Free Range Egg Brand

7

Harry McKaig - How the Three-Tier System Became the Five-Tier System

8

Tia Ellis - How to Pitch Retail Buyers and Win Purchase Orders

9

Hovik Azadkhanian - The #1 Selling Coffee at Sprouts Nationwide

10

Cassie Maschoff - She Quit Google to Sell Pork Sausages With Her Sister

11

Mike Fransz - Red Bull, Regenerative Organic Tea, and 25 Years of Beverage Marketing

12

Corey Dickinson - M&A, Marketing Org Design, and Why the Taproom Still Wins

13

Elan Halpern - Dealing Yogurt Via Citibikes and Backpacks

14

Christian Karim Khalil - Selling a Unit Every 30 Seconds at Costco

15

Betsy Gillette - The Real Mechanics of Getting On Shelf and Staying There

16

Andy Kurtts - The Taste-Maker of Better-For-You CPG Brands

17

Kiera Kehoe - Scaling a National Demo Program

18

Sam Nebel - Scaling goodwipes into 15,000+ Doors

19

Seth Waite - The #1 Most Important Question to Ask Consumers

20

Jeff Grogg - Formulation to Exit: How Durable CPG Brands Are Built

21

Kathrin Henon - Scaling a BFY Donut Brand on a Budget

22

Jake Tannenbaum - Hitting 8-Figures via a New Category

23

Matt Borish - Boosting Cannabis Retail Sales and Profits by 400%+

24

Jess Berger - Building a Pet Brand for the Silent Majority

25

Gabriel González - Building the First Rum-Based RTD Cocktail

26

Cody Allen & Alex Bennet - Building the Next Big Pistachio Brand via C-Stores

27

Mac Anderson - Building the #1 Kimchi and Kraut Brand in the U.S.

28

Kristina Marino - Scaling Mr. Black, Kombrewcha and other BevAlc Leaders

29

Tyrel Johnson - The Ice Cream Upstart Taking Over the Freezer at Erewhon

30

Courtney Shane - Turning around Windex, Tollhouse, and Nesquik

31

BJ McCaslin - Exiting to Vita Coco, the Functional Future

32

Chris Wendling - Transforming Carbone’s Restaurant Lore Into a Premier CPG Brand

33

Jeff Bull - The Secret Sauce Behind A Leading THC Beverage Brand

34

Scott Marcus - Scaling Vital Farms & Blue Zones Kitchen

35

Audrey Burger - Leading Primal Kitchen Post-Acquisition

36

Ian Tecklin - Redefining Frozen Pasta, Top Chef Style

37

Marc Brown - Creating a New CPG Category

38

Jenny Thielen - Shopper Marketing in 2025

39

Sierra Thomas - Carving a Different Path in Hemp Beverages

40

Paige Billings - Selling Meat Sticks into United Airlines, Lowe's, Home Depot, and Dick's Sporting Goods

41

Amy Collins - From Grandma's Kitchen to a National Rollout

42

Katie Hill - Riding the Craft Brewery Roller Coaster

43

Gardar Stefansson - Hard Pivot to the Fastest Growing Spread Brand

44

Marshall Rabil - Building a Pre-Internet DTC Brand

45

Adam Spriggs & Chris Robb - Investing Early in Siete, Poppi, and Bachan's

46

Sean Campbell - Scaling Ops from $5M to $150M

47

Nate Cooper - Investing in OLIPOP at Pre-seed

48

Amy Zitelman - Building a Differentiated Brand in an Ancient Category

49

Mehek Khera - Scaling Smart: A Balanced Approach to Velocity and Door Count

50

Jordan Wilson - Building Powder-Stick Efficiency in an RTD Can

51

Eric Girard - Inside the Pickle-in-a-Pouch Licensing Playbook

52

Eli Bank - From a Capstone Project to Kroger

53

Mitch Jacobsen - The Energy Tea That Was Born Out Of A Friend's Near-Death Experience

54

Nick Mallory - Leading Marketing for a 15-Brand Bev-Alc PE Portfolio

55

Jimmy DeCicco - Cutting Costs by 80% While Scaling into 70,000+ Doors

56

Peter Barsoom - The Brand that Pioneered Functional Cannab*s

57

Shani Seidman - The Most Game-Changing Rebrand of 2024

58

Kate Harvey - From Breaking News, to Breaking into Retail

59

Kim McDermott - Egglife's Omnichannel Playbook

60

Bryn Jones - 8 Restaurants and Millions in CPG Retail Sales

61

Hank Watt - Securing a Deal on Shark Tank With a West African Berry

62

Alex Witt - From the Battlefield to Bars

63

Brittney Cook - Building the Next Great Cookie Dough Brand

64

Michael Marra - Designing Retail Stores to Maximize Revenue

65

Luke Montgomery-Smith - Reinventing Hydration (and Ditching the Bottles and Cans!)

66

Mitesh Patel - Leading Creative Direction For 12 In-house Brands

67

Paulo Sobral - The Hemp Beverage Playbook

68

Brandon Castaneda & Ben Amaya - $25M in Year 1 via TikTok Shop

69

Kyle Peters - From Entrepreneur to Intrapreneur at Jack Link's

70

Chris Bauer - A Masterclass On Co-packers

71

Sorosh Tavakoli - An Exited Tech Founder’s Second Act in CPG

72

Andrew Thomas - Rebranding a $400M Meat Snack Leader

73

Bryan Shelton - Bringing a CPG Mindset to a 100-Year Old Produce Brand

74

Ryan Gill - How to Win in Off-Premise Wine & Spirits Retail

75

Tara Foster - The COO Playbook for Scaling from Zero to Nine Figures

76

Will Nitze - $100M+ in Revenue With 9 Employees

77

Jim Baudino - Breaking Down the Most Exciting Category in CPG

78

Laura Morris - Bridging the Gap Between Korean Products and U.S. Consumers

79

Tyler Mayoras - 15+ Years of CPG Private Equity Investing

80

Ian Montgomery - $500B to Move the World to an Entirely Sustainable Packaging Supply Chain

81

Sam Rose - The Ice Cream Pouch that's Disrupting Freezer Aisles

82

Juan Nino - Building a 5,000+ Door Brand with 15 Family Members

83

Hannah Perez - How SEEQ Went From TikTok to Target in 3 Years

84

Douglas Raggio - What He Learned Reviewing 12,000 CPG Deals & Why 70% of Honey is Fake

85

Joe Rotondo & Drew DiSpirito - Smearcase, The World's 1st Frozen Cottage Cheese Brand

86

Victoria Foster - Accelerating R&D with AI and Selling Rivalz Snacks Into School Districts

87

Ryan Provost - Reinventing Ready-to-Drink with Booz Box Cocktails

88

Ana Kornegay – Building Sammy Hagar and Guy Fieri's Tequila Brand

89

Jennifer Barney - Exiting One of the First Almond Butter Brands & Scaling CPG Brands in Today's Market

90

Tiffany Chin – Building Snoop Dogg's Cannabis Empire

91

Lex Evan of Lexington Bakes – Building a Dessert Brand as a Solo Founder