All Episodes
Shelf Help: The Tactical CPG Podcast — 91 episodes
Hannah Awada - From Selling Hummus in Shanghai via WeChat to Launching in All Mejier Doors
Rob Johnson - Founding Born Simple, Selling to Mizkan, and Leading Innovation Across a $1B+ Portfolio
Griffin Spolansky - Scaling Mezcla from Boston Bodegas to 9,000 Doors
Jason Bronstad: The MALK Organics Playbook - Velocity, Trust, and the Road to 15,000 Doors
Jonathan Skaare - Brokers, Fractional Sales & the Real Mechanics of Retail Execution
Phyllis Rothschild - Marketing the #1 Organic and #1 Free Range Egg Brand
Harry McKaig - How the Three-Tier System Became the Five-Tier System
Tia Ellis - How to Pitch Retail Buyers and Win Purchase Orders
Hovik Azadkhanian - The #1 Selling Coffee at Sprouts Nationwide
Cassie Maschoff - She Quit Google to Sell Pork Sausages With Her Sister
Mike Fransz - Red Bull, Regenerative Organic Tea, and 25 Years of Beverage Marketing
Corey Dickinson - M&A, Marketing Org Design, and Why the Taproom Still Wins
Elan Halpern - Dealing Yogurt Via Citibikes and Backpacks
Christian Karim Khalil - Selling a Unit Every 30 Seconds at Costco
Betsy Gillette - The Real Mechanics of Getting On Shelf and Staying There
Andy Kurtts - The Taste-Maker of Better-For-You CPG Brands
Kiera Kehoe - Scaling a National Demo Program
Sam Nebel - Scaling goodwipes into 15,000+ Doors
Seth Waite - The #1 Most Important Question to Ask Consumers
Jeff Grogg - Formulation to Exit: How Durable CPG Brands Are Built
Kathrin Henon - Scaling a BFY Donut Brand on a Budget
Jake Tannenbaum - Hitting 8-Figures via a New Category
Matt Borish - Boosting Cannabis Retail Sales and Profits by 400%+
Jess Berger - Building a Pet Brand for the Silent Majority
Gabriel González - Building the First Rum-Based RTD Cocktail
Cody Allen & Alex Bennet - Building the Next Big Pistachio Brand via C-Stores
Mac Anderson - Building the #1 Kimchi and Kraut Brand in the U.S.
Kristina Marino - Scaling Mr. Black, Kombrewcha and other BevAlc Leaders
Tyrel Johnson - The Ice Cream Upstart Taking Over the Freezer at Erewhon
Courtney Shane - Turning around Windex, Tollhouse, and Nesquik
BJ McCaslin - Exiting to Vita Coco, the Functional Future
Chris Wendling - Transforming Carbone’s Restaurant Lore Into a Premier CPG Brand
Jeff Bull - The Secret Sauce Behind A Leading THC Beverage Brand
Scott Marcus - Scaling Vital Farms & Blue Zones Kitchen
Audrey Burger - Leading Primal Kitchen Post-Acquisition
Ian Tecklin - Redefining Frozen Pasta, Top Chef Style
Marc Brown - Creating a New CPG Category
Jenny Thielen - Shopper Marketing in 2025
Sierra Thomas - Carving a Different Path in Hemp Beverages
Paige Billings - Selling Meat Sticks into United Airlines, Lowe's, Home Depot, and Dick's Sporting Goods
Amy Collins - From Grandma's Kitchen to a National Rollout
Katie Hill - Riding the Craft Brewery Roller Coaster
Gardar Stefansson - Hard Pivot to the Fastest Growing Spread Brand
Marshall Rabil - Building a Pre-Internet DTC Brand
Adam Spriggs & Chris Robb - Investing Early in Siete, Poppi, and Bachan's
Sean Campbell - Scaling Ops from $5M to $150M
Nate Cooper - Investing in OLIPOP at Pre-seed
Amy Zitelman - Building a Differentiated Brand in an Ancient Category
Mehek Khera - Scaling Smart: A Balanced Approach to Velocity and Door Count
Jordan Wilson - Building Powder-Stick Efficiency in an RTD Can
Eric Girard - Inside the Pickle-in-a-Pouch Licensing Playbook
Eli Bank - From a Capstone Project to Kroger
Mitch Jacobsen - The Energy Tea That Was Born Out Of A Friend's Near-Death Experience
Nick Mallory - Leading Marketing for a 15-Brand Bev-Alc PE Portfolio
Jimmy DeCicco - Cutting Costs by 80% While Scaling into 70,000+ Doors
Peter Barsoom - The Brand that Pioneered Functional Cannab*s
Shani Seidman - The Most Game-Changing Rebrand of 2024
Kate Harvey - From Breaking News, to Breaking into Retail
Kim McDermott - Egglife's Omnichannel Playbook
Bryn Jones - 8 Restaurants and Millions in CPG Retail Sales
Hank Watt - Securing a Deal on Shark Tank With a West African Berry
Alex Witt - From the Battlefield to Bars
Brittney Cook - Building the Next Great Cookie Dough Brand
Michael Marra - Designing Retail Stores to Maximize Revenue
Luke Montgomery-Smith - Reinventing Hydration (and Ditching the Bottles and Cans!)
Mitesh Patel - Leading Creative Direction For 12 In-house Brands
Paulo Sobral - The Hemp Beverage Playbook
Brandon Castaneda & Ben Amaya - $25M in Year 1 via TikTok Shop
Kyle Peters - From Entrepreneur to Intrapreneur at Jack Link's
Chris Bauer - A Masterclass On Co-packers
Sorosh Tavakoli - An Exited Tech Founder’s Second Act in CPG
Andrew Thomas - Rebranding a $400M Meat Snack Leader
Bryan Shelton - Bringing a CPG Mindset to a 100-Year Old Produce Brand
Ryan Gill - How to Win in Off-Premise Wine & Spirits Retail
Tara Foster - The COO Playbook for Scaling from Zero to Nine Figures
Will Nitze - $100M+ in Revenue With 9 Employees
Jim Baudino - Breaking Down the Most Exciting Category in CPG
Laura Morris - Bridging the Gap Between Korean Products and U.S. Consumers
Tyler Mayoras - 15+ Years of CPG Private Equity Investing
Ian Montgomery - $500B to Move the World to an Entirely Sustainable Packaging Supply Chain
Sam Rose - The Ice Cream Pouch that's Disrupting Freezer Aisles
Juan Nino - Building a 5,000+ Door Brand with 15 Family Members
Hannah Perez - How SEEQ Went From TikTok to Target in 3 Years
Douglas Raggio - What He Learned Reviewing 12,000 CPG Deals & Why 70% of Honey is Fake
Joe Rotondo & Drew DiSpirito - Smearcase, The World's 1st Frozen Cottage Cheese Brand
Victoria Foster - Accelerating R&D with AI and Selling Rivalz Snacks Into School Districts
Ryan Provost - Reinventing Ready-to-Drink with Booz Box Cocktails
Ana Kornegay – Building Sammy Hagar and Guy Fieri's Tequila Brand
Jennifer Barney - Exiting One of the First Almond Butter Brands & Scaling CPG Brands in Today's Market
Tiffany Chin – Building Snoop Dogg's Cannabis Empire
Lex Evan of Lexington Bakes – Building a Dessert Brand as a Solo Founder