All Episodes

#123: Twilio CMO Chris Koehler | Marketing in an AI World

#122: Reimagining an Iconic Brand | Victoria Lozano, C-Suite Marketing Leader & Former CMO at Crayola

#121: “André is an Idiot” Director Tony Benna & Producer Lee Einhorn | The Last Laugh

#120: Major League Soccer SVP & CMO Radhika Duggal | Turning Casual Viewers Into Lifelong Fans

#119: Ziggy Marley | Changing the World’s Frequency

#118: Turning Mystery Into Momentum | Ben Whitla, Head of Brand & Marketing at Slate Auto

#117: Dave’s Hot Chicken CMO Brandon Rhoten | The Science Behind Viral Marketing

#115: Bloomberg CMO Brenda Tsai | Marketing a Market-Maker

#115: Andrew Rebhun, Chief Marketing & Experience Officer @ CAVA | Why the Best Brands Lead with Generosity

#114: Amazon Senior Global Marketing Executive Winston Warrior | The Dope Professor’s Playbook for Modern Leadership

#113: Hershey’s CGO Stacy Taffet | Modernizing a Timeless Brand Without Losing the Magic

#112: Why Agencies Lose Pitches | Robin & Stephen Boehler, Mercer Island Group

#111: Carter’s CMO Sarah Crockett | How Purpose, Value, and Trust Build Modern Brands

#110: Glassdoor CMO Eric Petitt | Leading With Soul in an AI World

#109: Building a Brand at 190 MPH | Amber Balcaen, Race Car Driver

#108: A New Playbook for Standing Out in Advertising | Jack Westerkamp & Geno Schellenberger, Co-Founders of Breaking & Entering Media

#107: Moving Your Brand Out of the Friend Zone | Doug Zarkin, CMO of Take 5

#106: How Champions Think | Dr. Bob Rotella, World-Renowned Sports Psychologist

#105: Keurig Dr Pepper CMO Drew Panayiotou | Challenger Energy Fuels Dr Pepper

#104: Building a Brand That Lasts Beyond the Hype | Sara Kear, CMO at Condado Tacos and Tequila

#103: BetterHelp Chief Growth Officer Sara Brooks | Scaling Empathy

#102: Redefining Success Through Service | Stinson Parks III, Former Marketing Executive at PepsiCo & Amex

#101: When a Movement Becomes a Brand | Kyle Lierman, CEO of Civic Nation

#100: From Viral Content to Retail Scale | Black Rifle Coffee CMO Donny Jensen

#99: Oura CMO Doug Sweeny | Turning Wellness Into a Movement

#98: What Makes a Brand Worth Betting On | John Lowe, Managing Director at Amok Consumer Growth

#97: Meta CMO & VP of Analytics Alex Schultz | Measuring the Unmeasurable

#96: Hinge CMO and President Jackie Jantos | Long-Term Thinking in a Short-Term World

#95: Why Clients Don’t Want Collaborators | Michael Palma, Founder of The Palma Group

#94: Future-Proofing Your Brand | Jason Feifer, Editor-in-Chief of Entrepreneur magazine

Mini: Cannes Lions Scandal — When AI Crosses the Line

#93: AI-Native Storytelling Is Already Here | Jason Zada, Founder of Secret Level

Mini: Leading with AI: C-Suite Strategies That Work

#92: When Creative Trust Changes Everything | Kate Torrance, VP of Brand at SickKids & Josh Budd, CCO at Citizen Relations

Mini: Don't Let DEI D-I-E

#91: Build Bold. Invest Early. Stay Human. | Ben Lerer, Founder of Thrillist & MP at Lerer Hippeau

Mini: Launching a Product in Uncertain Times

#90: What Marketers Can Learn from StockX (and Its Sneakerhead Hype Machine) | StockX CMO Nicholas Karrat

Mini: What the Adidas Pet Collection Gets Right (and What It Misses)

#89: Building Brands from the Inside Out | Bryant Brennan, Chief Creative Officer at Fi

Mini: The Return of HBO Max

#88: Why Purpose Still Matters | Bill Oberlander, Founder & Creative Chairman at OBERLAND

#87: B2B Marketing Shouldn’t Be Boring | Jim Lesser, Chief Brand Officer at ServiceNow

Mini: Why Do Influencers Start Beverage Brands?

Mini: Leadership in Times of Uncertainty

The Soul & Science of Culture | Best-Selling Author Dr. Marcus Collins (2024)

Mini: Literature is Fashion’s Newest Muse

Mini: How Trump's Tariffs Are Reshaping Brand Marketing

#86: AI vs. Human Creativity: Why Brands Still Resist the Future | Fredrik Thomassen, Co-founder & CEO of Superside

Mini: Why CMOs Get Fired

#85: The Art of Executive Coaching | Rob Schwartz, Executive Coach, on Leading with Vision (Part 2)

#84: From Creative to CEO | Rob Schwartz, Executive Coach, on Leading with Vision (Part 1)

The Science Behind Ads That Truly Connect | Pranav Yadav, Neuro-Insight Founder and Global CEO

#83: Innovative Partnership | Dustin Baker & Maya French, Co-founders of HappyPop

#82: Chemistry in Collaboration | Stephen Boehler, Founder at Mercer Island Group

#81: Disrupt and Scale | Erika Badan, CEO at Food52

General Mills Chief Brand & Disruptive Growth Officer Douglas Martin | What Makes a $50 Million Business Idea

Mini: What happened? From Brat Summer to Fascist Fall

Mini: The Future of Influencer Marketing

#80: Walmart US SVP and CMO William White | The Soul & Science of Retail Marketing

#79: The Soul & Science of Standing Out | Chase Jarvis, Artist, Entrepreneur, Director

Mini: The Four Business Orientations

#78: The Soul & Science of Strategy Design | CEO of Sweathead Mark Pollard

Mini: Mekanism’s New Values

#77: The Soul & Science of Marketing Innovation | Mark-Hans Richer, Global CMO & SVP of Direct Commerce at Fortune Brands Home & Security

#76: The Soul & Science of Gen Z | JUV Consulting Founder Ziad Ahmed

Mini: Do CMOs make the best CEOs?

#75: The Soul & Science of Major League Eating | George Shea, Founder of Shea Communications

New Balance CMO Chris Davis | 116 Years Young - Inside New Balance’s Brand Transformation

#74: The Soul & Science of Talent | The New York Times Chief Human Resource Officer Jacqueline Welch

#73: The Soul & Science of Multicultural Marketing | Co-Founder of AIMM Carlos Santiago

#72: The Soul & Science of Community Engagement | Founder and CEO of Gay Water Spencer Hoddeson

#71: The Soul & Science of Re-wilding | Director of Marketing and Brand for Re:wild Carrie Hutchison

Olipop Co-Founder & President David Lester | Breaking Your Way to Better Outcomes (2022)

OWYN CMO Julia Perez | Be In Love With Your Industry (2023)

#70: The Soul & Science of Starting a Movement | Founder of The Complaint Free Movement Will Bowen

Mini: 5 Laws of New Business

#69: The Soul & Science of Mindfulness | Dan Harris, ABC Journalist and Author

Mini: Repurposing Your Great Ideas

#68: The Soul & Science of Culture | Best-Selling Author Dr. Marcus Collins

Mini: Why Unexpected Ideas Win

#67: The Soul & Science of Life Coaching | Lauren Zander, CEO of The Handel Group

Mini: Rules for a Rebrand

#66: The Soul & Science of Airlines | Alaska Airlines Managing Director of Marketing and Advertising Eric Edge

Mini: Winning PR Strategies

#65: GIPHY Editor In Chief, Tyler Menzel | The Soul & Science of GIFs

Mini: Navigating AI

#64: An End To Rise and Grind Culture | Todd Anderson, Founder of Dream Recovery

Mini: Three Laws to Live By

Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return (2023)

Mini: What makes a brand partnership work?

#63: The Future of the Ad Agency Network | Brett Marchand, CEO at Plus Company

Mini: How important is company culture?

#62: Simplifying the Wellness Sector | Ned Co-founder Adriaan Zimmerman

Mini: When is a Super Bowl Ad Worth It?

#61: A Purpose Beyond Profits | Lindsay Harris, Chief Purpose Officer at Tombras

#60: David Yurman CMO Carolyn Dawkins | The Value of Story in Luxury

#59: Fighting Anti-Semitism | Ido Aharoni, Diplomat and Founder of the Brand Israel Program

#58: From CMO to Chief Soul Officer | Shelley Paxton, Author of Soulbbatical & Former CMO at Harley Davidson

#57: How Inclusivity Drives Growth | David Dancer, Founder of D2 Marketing Strategies

#22: Liquid Death VP of Creative Andy Pearson | How Being Bold Can Strike Gold (Encore)

#56: WHOOP SVP of Marketing John Sullivan | Building a Durable Brand

#55: General Mills Chief Brand & Disruptive Growth Officer Douglas Martin | What Makes a $50 Million Business Idea

#54: Fighting Cancer Literally and Figuratively | Andrew Myerson and Julie Anne Kelly, Co-founders of Haymakers for Hope

#53: Nextdoor Chief Revenue and Marketing Officer Heidi Andersen | Do the Right Things for the Right Reasons

#52: Harmless Harvest CEO Ben Mand | Marketing for Impact

#51: Beia Beauty Founder and CEO Brittany Lo | Magnetic Authenticity

#50: BBC Correspondent Katty Kay | Rethinking Power

#49: Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return

#48: Disruptive Innovation | Dan Josebachvili, CEO and Founder of Silvertree

#47: Oishii VP of Brand Marketing Lesia Dallimore | Power in Partnerships

#46: Finding Your Voice ft. The Parr Method Founder Wendy Parr

#45: It Gets Better Director of Communications & Public Relations Ross von Metzke | Impact and Authenticity

#44: Peace Out Skincare Co-founder Junior Pence and SVP of Global Marketing Amanda Knappman | Be an Ally 365 Days a Year

#43: OkCupid Director of Brand Marketing & Communications Michael Kaye | Reaching the LGBTQ+ Community

#42: The Knot CMO Jenny Lewis | Engage the Customer

#41: Mekanism Social Strategy Director Jeff MacDonald | AI Works for Us

#40: OWYN CMO Julia Perez | Be In Love With Your Industry

#39: Shaping Freedom Founder and CEO Lisane Basquiat | Balance Is Key

#38: Uber VP of Marketing David Mogensen | Soul Informed by Science

#37: Sam’s Club CMMO Ciara Anfield | Have the Audacity

#36: Rhone CEO & Co-Founder Nate Checketts | Forever Forward

#35: Hampton Water Co-Founder Jesse Bongiovi | Turning “Pink Juice” into a Lifestyle Brand

#34: Supplyframe CMO Richard Barnett | The Backbone of the Supply Chain

#33: Magnolia Bakery CMO Eddie Revis | Inside the Sweet Mind of a CMO

#32: Neuro-Insight Founder and Global CEO Pranav Yadav | Making the Right Pitch at the Emotional Peak

#31: Forbes CMO Network Managing Director Seth Matlins | The Real Value of a CMO

#30: Buddhist Monk and Zen Teacher Koshin Paley Ellison | Becoming Untangled

#29: AU Holdings Founder Bing Chen | Using Your Platform to Lift Up Others

#28: SERHANT. Founder Ryan Serhant | Take Care of the Work and the Work Will Take Care of You

#27: CAULIPOWER CMGO Stuart Smith | Pioneering the “Better for You” Category

#26: Four Sigmatic Founder Tero Isokauppila | Marketing Functional Foods to Everyone

#25: Trinny London CMO Shira Feuer | How Authenticity Creates Fast Growth

#24: Shake Shack CMO Jay Livingston | There’s More than One Way to do Things

#23: Olipop Co-Founder & President David Lester | Breaking Your Way to Better Outcomes

#22: Liquid Death VP of Creative Andy Pearson | How Being Bold Can Strike Gold

#21: Artsy CMO Everette Taylor | Marketing as an Artform

#20: Vidcon General Manager Jim Louderback | Inside the Creator Economy

#19: Rare Beauty CMO Katie Welch | The Beauty of Leading with Purpose

#18: Proximo Spirits CMO Lander Otegui | Marketing Mixology & the Metaverse

#17: New Balance CMO Chris Davis | 116 Years Young - Inside New Balance’s Brand Transformation

#16: Vista CMO Ricky Engelberg | The Power of Community

#15: Best of Soul & Science

#14: The Hustle Founder Sam Parr | How to Hustle

#13: Lockstep Ventures Founder Bonin Bough | If You’re Not Early, You’re Late

#12: EBOOST Founder & CEO Josh Taekman | Eat What You Kill: Building a Brand from Scratch

#11: Carter's CMO Jeff Jenkins | Outlasting the Competition: How an Old Brand Stays Young

#10: Founder of Hint Water Kara Goldin | Undaunted

#9: Former Zillow CMO Aimee Johnson | To Move Is To Grow

#8: GE CMO Linda Boff | Success Through Reinvention

#7: World 50 CEO David Wilkie | The Power of Peer Communities

#6: LendingTree CMO & Customer Experience Officer Shiv Singh | How Trust Builds Powerful Brands

#5: Comic Relief CEO Alison Moore | Marketing a Mission

#4: eos CMO Soyoung Kang | Calculated Risk

#3: Indeed CMO Jessica Jensen | The Future of Work

#2: Foot Locker Global CMO Jed Berger | Future-Proofing Retail

#1: OkCupid Global CMO Melissa Hobley | Moral Capital vs. Business Capital

Introducing Soul & Science