Soul & Science: Fast Forward Your Marketing Mind cover art

All Episodes

Soul & Science: Fast Forward Your Marketing Mind — 182 episodes

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1

#132: Putting the Consumer Back in the Room | Ideally Co-Founder & CRO Joshua Nu'u-Steele

2

#131: Bazooka Brands CMO Dave Dreyer | The Pirate Playbook for Category Disruption

3

#130: Why the Four Ps Still Matter | Amanda Teder, CMO at Generac

4

#129: Ruggable Chief Creative & Marketing Officer Lauren Sherman | The Art of Brand Transformation

5

Crashing Cannes #15: Jason & Lindsay Harris (The Upside Down Interview)

6

Crashing Cannes #14: Chuck McBride, Founder & CCO at Cutwater, & Bill Oberlander, Founder & Creative Chair at Oberland

7

Crashing Cannes #13: Carlo Cavallone, VP & Head of Global Creative at Our LEGO Agency, & Nils-Petter Lövgren, Co-Founder & CCO at Chaos x Magic

8

Crashing Cannes #12: Matt Miller, President & CEO at AICP, & Kevin Swanepoel, Co-Founder & CEO at The One Club for Creativity

9

Crashing Cannes #11: Kai Deveraux Lawson, Co-Founder & CEO at Valerie, and Dr. Charlene Thomas, SVP of Marketing at Def Jam

10

Crashing Cannes #10: Tom Morrissy, Chief Growth Officer at Noble People, and Matt Weiss, Founder at SoulPurpose Advisory

11

Crashing Cannes #9: Asha Shivaji, CEO & Co-Founder at SeeMe Index

12

Crashing Cannes #8: Vicki Shapiro, Head of Media at Match Group

13

Crashing Cannes #7: Jack Westerkamp & Geno Schellenberger, Founders at Breaking & Entering

14

Crashing Cannes #6: Brian Bonilla, Senior Reporter at Ad Age

15

Crashing Cannes #5: Heidi Arthur, Chief Campaign and Program Officer at the Ad Council

16

Crashing Cannes #4: Sophie Kelly, SVP of Global Tequila and Mezcal at Diageo

17

Crashing Cannes #3: Kay Hsu, Head of Global Creative Lab at Spotify

18

Crashing Cannes #2: Ruth Mortimer, Global President at Advertising Week

19

Crashing Cannes #1: Jenny Rooney, Chief Brand & Community Officer at Adweek

20

#128: The Future of Customer Loyalty | Wendy Bergh, CMO at Rakuten Rewards

21

#127: Soul & Science LIVE @ White Castle HQ | Born Again Brands

22

#126: Klarna CMO David Sandstrom | Consistency in the Age of Over-Personalization

23

#125: Mastercard EVP and Head of Marketing & Communications Rustom Dastoor | How to Make a Global Brand Feel Local

24

#124: Building Trust in Marketplace Marketing | Llibert Argerich, CMO of Thumbtack

25

#123: Twilio CMO Chris Koehler | Marketing in an AI World

26

#122: Reimagining an Iconic Brand | Victoria Lozano, C-Suite Marketing Leader & Former CMO at Crayola

27

#121: “André is an Idiot” Director Tony Benna & Producer Lee Einhorn | The Last Laugh

28

#120: Major League Soccer SVP & CMO Radhika Duggal | Turning Casual Viewers Into Lifelong Fans

29

#119: Ziggy Marley | Changing the World’s Frequency

30

#118: Turning Mystery Into Momentum | Ben Whitla, Head of Brand & Marketing at Slate Auto

31

#117: Dave’s Hot Chicken CMO Brandon Rhoten | The Science Behind Viral Marketing

32

#115: Bloomberg CMO Brenda Tsai | Marketing a Market-Maker

33

#115: Andrew Rebhun, Chief Marketing & Experience Officer @ CAVA | Why the Best Brands Lead with Generosity

34

#114: Amazon Senior Global Marketing Executive Winston Warrior | The Dope Professor’s Playbook for Modern Leadership

35

#113: Hershey’s CGO Stacy Taffet | Modernizing a Timeless Brand Without Losing the Magic

36

#112: Why Agencies Lose Pitches | Robin & Stephen Boehler, Mercer Island Group

37

#111: Carter’s CMO Sarah Crockett | How Purpose, Value, and Trust Build Modern Brands

38

#110: Glassdoor CMO Eric Petitt | Leading With Soul in an AI World

39

#109: Building a Brand at 190 MPH | Amber Balcaen, Race Car Driver

40

#108: A New Playbook for Standing Out in Advertising | Jack Westerkamp & Geno Schellenberger, Co-Founders of Breaking & Entering Media

41

#107: Moving Your Brand Out of the Friend Zone | Doug Zarkin, CMO of Take 5

42

#106: How Champions Think | Dr. Bob Rotella, World-Renowned Sports Psychologist

43

#105: Keurig Dr Pepper CMO Drew Panayiotou | Challenger Energy Fuels Dr Pepper

44

#104: Building a Brand That Lasts Beyond the Hype | Sara Kear, CMO at Condado Tacos and Tequila

45

#103: BetterHelp Chief Growth Officer Sara Brooks | Scaling Empathy

46

#102: Redefining Success Through Service | Stinson Parks III, Former Marketing Executive at PepsiCo & Amex

47

#101: When a Movement Becomes a Brand | Kyle Lierman, CEO of Civic Nation

48

#100: From Viral Content to Retail Scale | Black Rifle Coffee CMO Donny Jensen

49

#99: Oura CMO Doug Sweeny | Turning Wellness Into a Movement

50

#98: What Makes a Brand Worth Betting On | John Lowe, Managing Director at Amok Consumer Growth

51

#97: Meta CMO & VP of Analytics Alex Schultz | Measuring the Unmeasurable

52

#96: Hinge CMO and President Jackie Jantos | Long-Term Thinking in a Short-Term World

53

#95: Why Clients Don’t Want Collaborators | Michael Palma, Founder of The Palma Group

54

#94: Future-Proofing Your Brand | Jason Feifer, Editor-in-Chief of Entrepreneur magazine

55

Mini: Cannes Lions Scandal — When AI Crosses the Line

56

#93: AI-Native Storytelling Is Already Here | Jason Zada, Founder of Secret Level

57

Mini: Leading with AI: C-Suite Strategies That Work

58

#92: When Creative Trust Changes Everything | Kate Torrance, VP of Brand at SickKids & Josh Budd, CCO at Citizen Relations

59

Mini: Don't Let DEI D-I-E

60

#91: Build Bold. Invest Early. Stay Human. | Ben Lerer, Founder of Thrillist & MP at Lerer Hippeau

61

Mini: Launching a Product in Uncertain Times

62

#90: What Marketers Can Learn from StockX (and Its Sneakerhead Hype Machine) | StockX CMO Nicholas Karrat

63

Mini: What the Adidas Pet Collection Gets Right (and What It Misses)

64

#89: Building Brands from the Inside Out | Bryant Brennan, Chief Creative Officer at Fi

65

Mini: The Return of HBO Max

66

#88: Why Purpose Still Matters | Bill Oberlander, Founder & Creative Chairman at OBERLAND

67

#87: B2B Marketing Shouldn’t Be Boring | Jim Lesser, Chief Brand Officer at ServiceNow

68

Mini: Why Do Influencers Start Beverage Brands?

69

Mini: Leadership in Times of Uncertainty

70

The Soul & Science of Culture | Best-Selling Author Dr. Marcus Collins (2024)

71

Mini: Literature is Fashion’s Newest Muse

72

Mini: How Trump's Tariffs Are Reshaping Brand Marketing

73

#86: AI vs. Human Creativity: Why Brands Still Resist the Future | Fredrik Thomassen, Co-founder & CEO of Superside

74

Mini: Why CMOs Get Fired

75

#85: The Art of Executive Coaching | Rob Schwartz, Executive Coach, on Leading with Vision (Part 2)

76

#84: From Creative to CEO | Rob Schwartz, Executive Coach, on Leading with Vision (Part 1)

77

The Science Behind Ads That Truly Connect | Pranav Yadav, Neuro-Insight Founder and Global CEO

78

#83: Innovative Partnership | Dustin Baker & Maya French, Co-founders of HappyPop

79

#82: Chemistry in Collaboration | Stephen Boehler, Founder at Mercer Island Group

80

#81: Disrupt and Scale | Erika Badan, CEO at Food52

81

General Mills Chief Brand & Disruptive Growth Officer Douglas Martin | What Makes a $50 Million Business Idea

82

Mini: What happened? From Brat Summer to Fascist Fall

83

Mini: The Future of Influencer Marketing

84

#80: Walmart US SVP and CMO William White | The Soul & Science of Retail Marketing

85

#79: The Soul & Science of Standing Out | Chase Jarvis, Artist, Entrepreneur, Director

86

Mini: The Four Business Orientations

87

#78: The Soul & Science of Strategy Design | CEO of Sweathead Mark Pollard

88

Mini: Mekanism’s New Values

89

#77: The Soul & Science of Marketing Innovation | Mark-Hans Richer, Global CMO & SVP of Direct Commerce at Fortune Brands Home & Security

90

#76: The Soul & Science of Gen Z | JUV Consulting Founder Ziad Ahmed

91

Mini: Do CMOs make the best CEOs?

92

#75: The Soul & Science of Major League Eating | George Shea, Founder of Shea Communications

93

New Balance CMO Chris Davis | 116 Years Young - Inside New Balance’s Brand Transformation

94

#74: The Soul & Science of Talent | The New York Times Chief Human Resource Officer Jacqueline Welch

95

#73: The Soul & Science of Multicultural Marketing | Co-Founder of AIMM Carlos Santiago

96

#72: The Soul & Science of Community Engagement | Founder and CEO of Gay Water Spencer Hoddeson

97

#71: The Soul & Science of Re-wilding | Director of Marketing and Brand for Re:wild Carrie Hutchison

98

Olipop Co-Founder & President David Lester | Breaking Your Way to Better Outcomes (2022)

99

OWYN CMO Julia Perez | Be In Love With Your Industry (2023)

100

#70: The Soul & Science of Starting a Movement | Founder of The Complaint Free Movement Will Bowen

101

Mini: 5 Laws of New Business

102

#69: The Soul & Science of Mindfulness | Dan Harris, ABC Journalist and Author

103

Mini: Repurposing Your Great Ideas

104

#68: The Soul & Science of Culture | Best-Selling Author Dr. Marcus Collins

105

Mini: Why Unexpected Ideas Win

106

#67: The Soul & Science of Life Coaching | Lauren Zander, CEO of The Handel Group

107

Mini: Rules for a Rebrand

108

#66: The Soul & Science of Airlines | Alaska Airlines Managing Director of Marketing and Advertising Eric Edge

109

Mini: Winning PR Strategies

110

#65: GIPHY Editor In Chief, Tyler Menzel | The Soul & Science of GIFs

111

Mini: Navigating AI

112

#64: An End To Rise and Grind Culture | Todd Anderson, Founder of Dream Recovery

113

Mini: Three Laws to Live By

114

Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return (2023)

115

Mini: What makes a brand partnership work?

116

#63: The Future of the Ad Agency Network | Brett Marchand, CEO at Plus Company

117

Mini: How important is company culture?

118

#62: Simplifying the Wellness Sector | Ned Co-founder Adriaan Zimmerman

119

Mini: When is a Super Bowl Ad Worth It?

120

#61: A Purpose Beyond Profits | Lindsay Harris, Chief Purpose Officer at Tombras

121

#60: David Yurman CMO Carolyn Dawkins | The Value of Story in Luxury

122

#59: Fighting Anti-Semitism | Ido Aharoni, Diplomat and Founder of the Brand Israel Program

123

#58: From CMO to Chief Soul Officer | Shelley Paxton, Author of Soulbbatical & Former CMO at Harley Davidson

124

#57: How Inclusivity Drives Growth | David Dancer, Founder of D2 Marketing Strategies

125

#22: Liquid Death VP of Creative Andy Pearson | How Being Bold Can Strike Gold (Encore)

126

#56: WHOOP SVP of Marketing John Sullivan | Building a Durable Brand

127

#55: General Mills Chief Brand & Disruptive Growth Officer Douglas Martin | What Makes a $50 Million Business Idea

128

#54: Fighting Cancer Literally and Figuratively | Andrew Myerson and Julie Anne Kelly, Co-founders of Haymakers for Hope

129

#53: Nextdoor Chief Revenue and Marketing Officer Heidi Andersen | Do the Right Things for the Right Reasons

130

#52: Harmless Harvest CEO Ben Mand | Marketing for Impact

131

#51: Beia Beauty Founder and CEO Brittany Lo | Magnetic Authenticity

132

#50: BBC Correspondent Katty Kay | Rethinking Power

133

#49: Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return

134

#48: Disruptive Innovation | Dan Josebachvili, CEO and Founder of Silvertree

135

#47: Oishii VP of Brand Marketing Lesia Dallimore | Power in Partnerships

136

#46: Finding Your Voice ft. The Parr Method Founder Wendy Parr

137

#45: It Gets Better Director of Communications & Public Relations Ross von Metzke | Impact and Authenticity

138

#44: Peace Out Skincare Co-founder Junior Pence and SVP of Global Marketing Amanda Knappman | Be an Ally 365 Days a Year

139

#43: OkCupid Director of Brand Marketing & Communications Michael Kaye | Reaching the LGBTQ+ Community

140

#42: The Knot CMO Jenny Lewis | Engage the Customer

141

#41: Mekanism Social Strategy Director Jeff MacDonald | AI Works for Us

142

#40: OWYN CMO Julia Perez | Be In Love With Your Industry

143

#39: Shaping Freedom Founder and CEO Lisane Basquiat | Balance Is Key

144

#38: Uber VP of Marketing David Mogensen | Soul Informed by Science

145

#37: Sam’s Club CMMO Ciara Anfield | Have the Audacity

146

#36: Rhone CEO & Co-Founder Nate Checketts | Forever Forward

147

#35: Hampton Water Co-Founder Jesse Bongiovi | Turning “Pink Juice” into a Lifestyle Brand

148

#34: Supplyframe CMO Richard Barnett | The Backbone of the Supply Chain

149

#33: Magnolia Bakery CMO Eddie Revis | Inside the Sweet Mind of a CMO

150

#32: Neuro-Insight Founder and Global CEO Pranav Yadav | Making the Right Pitch at the Emotional Peak

151

#31: Forbes CMO Network Managing Director Seth Matlins | The Real Value of a CMO

152

#30: Buddhist Monk and Zen Teacher Koshin Paley Ellison | Becoming Untangled

153

#29: AU Holdings Founder Bing Chen | Using Your Platform to Lift Up Others

154

#28: SERHANT. Founder Ryan Serhant | Take Care of the Work and the Work Will Take Care of You

155

#27: CAULIPOWER CMGO Stuart Smith | Pioneering the “Better for You” Category

156

#26: Four Sigmatic Founder Tero Isokauppila | Marketing Functional Foods to Everyone

157

#25: Trinny London CMO Shira Feuer | How Authenticity Creates Fast Growth

158

#24: Shake Shack CMO Jay Livingston | There’s More than One Way to do Things

159

#23: Olipop Co-Founder & President David Lester | Breaking Your Way to Better Outcomes

160

#22: Liquid Death VP of Creative Andy Pearson | How Being Bold Can Strike Gold

161

#21: Artsy CMO Everette Taylor | Marketing as an Artform

162

#20: Vidcon General Manager Jim Louderback | Inside the Creator Economy

163

#19: Rare Beauty CMO Katie Welch | The Beauty of Leading with Purpose

164

#18: Proximo Spirits CMO Lander Otegui | Marketing Mixology & the Metaverse

165

#17: New Balance CMO Chris Davis | 116 Years Young - Inside New Balance’s Brand Transformation

166

#16: Vista CMO Ricky Engelberg | The Power of Community

167

#15: Best of Soul & Science

168

#14: The Hustle Founder Sam Parr | How to Hustle

169

#13: Lockstep Ventures Founder Bonin Bough | If You’re Not Early, You’re Late

170

#12: EBOOST Founder & CEO Josh Taekman | Eat What You Kill: Building a Brand from Scratch

171

#11: Carter's CMO Jeff Jenkins | Outlasting the Competition: How an Old Brand Stays Young

172

#10: Founder of Hint Water Kara Goldin | Undaunted

173

#9: Former Zillow CMO Aimee Johnson | To Move Is To Grow

174

#8: GE CMO Linda Boff | Success Through Reinvention

175

#7: World 50 CEO David Wilkie | The Power of Peer Communities

176

#6: LendingTree CMO & Customer Experience Officer Shiv Singh | How Trust Builds Powerful Brands

177

#5: Comic Relief CEO Alison Moore | Marketing a Mission

178

#4: eos CMO Soyoung Kang | Calculated Risk

179

#3: Indeed CMO Jessica Jensen | The Future of Work

180

#2: Foot Locker Global CMO Jed Berger | Future-Proofing Retail

181

#1: OkCupid Global CMO Melissa Hobley | Moral Capital vs. Business Capital

182

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