All Episodes

#117: How nonprofit brands really grow, with Dr. Margaret Faulkner

#116: Why DAF donors give more—and how to find them, with Mike Todd

#115: How to choose the right CRM to support your fundraising growth, with Scott Billows

#114: Is this the end of the donor pyramid? Personalization, AI, and listening to donors at scale, with Anton Lipkanou

#113: How Make-A-Wish Canada Built A Winning Giving Tuesday Flywheel, with Rapinder Dhinsa

#112: How to evolve your fundraising offer and positioning as your organization scales, with Phil Calvert

#111: Live from Summit: Asking without fear: how to stop worrying and learn to love the ask, with Michael Mitchell

#110: Live from Summit: Fundraising appeals that work with, not against, human nature, with Kevin Schulman and Stefano Di Domenico

#109: Live from Summit: How to acquire more recurring donors: a tested & proven approach to growing recurring revenue, with Nathan Hill

#108: Live from Summit: The stories we tell, the supporters we keep—lessons in new donor acquisition & retention from UNHCR Canada, with Shairoze Walji

#107: Live from Summit: How UNICEF Canada built, launched and scaled Postcards From Paddington—a flagship branded monthly giving program, with Victoria Mix Higginson

#106: Live from Summit: The friction tolerance threshold and why it matters, with Salvatore Salpietro & Shital Patel

#105: Live from Summit: Why journey mapping is the last, sustainable differentiator in a competitive fundraising marketplace, and how you can master it, with Michael Johnston

#104: Live from Summit: The personality test that’s secretly running your fundraising, with Kevin Schulman and Stefano Di Domenico

#103: Live from Summit: Building Trust—The Antidote To Donor Fatigue & Declining Retention, with Mike Duerksen

#102: The secret to successful fundraising events that don’t suck

#101: Launching The Build Good Summit

#100: Thoughts on 100 episodes of the podcast—and where we are going

#99: Road To Summit: Research-backed ways to improve donor retention, with Nathan Hill

#98: 4 easy ways to improve your fundraising copy—and 4 bonus ways to level up, with Hannah Vermeer

#97: The 8 steps to building a wildly successful monthly giving program, with Dave Raley

#96: How to A/B test your way to fundraising success, with Ronen Tal

#95: How to use organic content to build trust at scale and attract donors, with Brynne Krispin

#94: How Google ads can help you find new donors and grow your fundraising, with Kevin Harwood

#93: How to attract new donors online using the Google Ad Grant, with Chris Barlow

#92: How to use Meta ads to find and acquire new donors, with Dana Snyder

#91: How to acquire new donors online, with Jeff Giddens

#90: The 4 core ways to acquire new donors

#89: How to set realistic growth goals for 2024—a step by step guide

#88: The 5 principles of the pre-loaded year that can help you create the ultimate fundraising plan

#87: Can strategic planning really help you raise more revenue? with Kim Bersin

#86: Fundraising trends from around the world, with Mike Johnston

#85: This is how you create digital fundraising content to 10x your reach, with Cameron Bartlett

#84: This is how you use SEO to find new donors, with Cameron Bartlett

#83: How to lead your fundraising efforts with digital, with Erik Rubadeau

#82: These core principles of servant leadership can make your fundraising more effective, with Evan Wildstein

#81: If the donor isn’t the hero…who is she?

#80: How to begin acquiring new donors with Meta ads—the smart way, with Ben Stewart

#79: How to audit your email marketing strategy and increase engagement

#78: How email can support a magical generosity experience, with Tim Sarrantonio

#77: How donors really feel about their relationship with you, with Justin McCord

#76 How to raise the largest gift your organization has ever received, with Gudrun Hofmeister

#75: How to use storytelling to engage donors and retain staff, with Olga Moshinsky Woltman

#74: How I Built Good: The Adventure Project, with Becky Straw

#73: 5 steps to get started with donor surveys, with Louis Diez

#72: Why community is the last great fundraising strategy, with Mark Schaefer

#71: How to know your audience to grow your audience, with Emily Taylor

#70: How to craft irresistible fundraising offers that open hearts and wallets, with Steven Screen

#69: The 5 parts of the Fundraising Flywheel with Becky Longhurst

#68: Introducing the Fundraising Flywheel

#67: BG Live— How charity: water tests new fundraising channels like direct mail and DRTV, with Megan Toscano

#66: The best of legacy giving

#65: The best of monthly giving

#64: The operating system you need to structure your fundraising shop

#63: 3 easy automations that improve the donor experience—without having to code, with Daniel Lombardi

#62: The 3 lanes of fundraising, with Michael Dixon

#61: Fundraising when your donors are facing inflation and political turmoil

#60: What's changed—and hasn't—in email fundraising, with Ben Johnson

#59: Creative deviations in fundraising, with John Lepp

#58: A better way to measure and improve donor satisfaction, with Kevin Schulman

#57: The 5 powerful questions to ask prospective funder to increase your close rate, with Mallory Erickson

#56: How to thank your donors using philanthropic psychology, with Jen Shang

#55: 6 layers of a wildly effective nonprofit culture and brand, with Ted Vaughn and Mark Miller

#54: This is how you create a successful phonathon for your nonprofit, with Clinton Crow

#53: Double your income every 72 weeks by building a digital fundraising factory, with Ewald Verhoog

#52: How to implement Profit First at your nonprofit, with Mike Michalowicz

#51: How Greenpeace Canada increased monthly giving by 330% using email only

#50: How to turn unsexy offers into fundraising asks that pull in the dollars, with June Steward

#49: Where fundraising is going in 2022

#48: The proven framework to raise more money using the phone, with T. Clay Buck

#47: How to advance your donor's hero story with Dr. Russell James

#46: The 4 steps to building your (personal) brand on LinkedIn, with Anthony Jones

#45: How to create a money-raising gift catalogue, with Brian Tucker

#44: How to stop being a reluctant fundraiser and start loving your job, with Cindy Wagman

#43: How to convert social media fans and followers into donors with Julia Campbell

#42: How to turn monthly givers into legacy donors with Ligia Peña

#41: A 3-step framework to test donor preferences & behaviour with Cherian Koshy

#40: This is how you win back lapsed donors

#39: You've measured the data—now what? with Kirk Schmidt

#38—5 next-level tactics to grow your monthly giving program, with Erica Waasdorp

#37—How Amnesty built a succesful legacy program by doing things nonprofits of all sizes and budgets can implement, with Hala Al-Madi

#36—7 tested and proven fundraising action tips to keep donors giving with Claire Axelrad

#35—How to build a successful monthly giving program with Harvey McKinnon

#34: 5 behavioural economics principles you can't afford to ignore, with Nate Andorsky

#33 — 7 productivity hacks to become a more effective fundraiser and leader with Rachel Bearbower

#32: How to create a donation page that converts visitors into donors, with Tim Kachuriak

#31: Francesco Ambrogetti — How valuing your donors' identities, feelings and emotions builds loyalty

#30: Can the Enneagram make you a better fundraiser? —with Marc Pitman

#29 — How to create an email series that turns leads into donors, with John J. Walsh

#28: Barbara O'Reilly — 4 factors that influence fundraising success

#27 — 3 things fundraisers should do more of in 2021

#26: Steve Bell — Fundraising as a singer-songwriter

#25: John Lepp — How to use design to raise more money

#24: Dr. Kiki Koutmeridou — How to use identity to improve giving and donor retention

#23: Dana K. Segal — 5 ways behavioural economics can improve your fundraising

#22: Brady Josephson — The state of multi-channel donor communications

#21: Paul Nazareth — Why your planned giving program isn't working — and what you can do about it

#20: Steven Shattuck — How to make fundraising more human in the digital age

#19: Viktoria Harrison — How charity: water built a $17m monthly giving program — and what you can do to make yours succeed

#18: Tycely Williams — How to increase equity and inclusion in your nonprofit

#17: Sherry Quam Taylor — How to find and secure larger gifts in your existing donor file

#16: Sarah Durham — How to build your nonprofit's communications engine

#15 — 5 mini plans your nonprofit needs to survive and thrive during the next 12 months

#14: T. Clay Buck — Why donor data matters to deepen relationships and raise more money

#13: Tim Kersten — Why you shouldn't cut donor acquisition right now

#12: Brad Phillips — How to handle tough questions from donors, employees and the media

#11: Julie Cooper — How to thank donors so they keep on giving

#10: Jamie McIntosh — How to be a better leader in an extended crisis

#9: Amanda Rocheleau — How to look after your mental health in a time of crisis

#8: Mark Phillips — What you can learn from the past about fundraising during the Coronavirus pandemic

#7 — 5 things your donors need to hear from you right now

#6: Sean Triner — How COVID-19 will impact your fundraising — and what you can do about it

#5: Sam Laprade — 5 metrics every nonprofit fundraiser and marketer should measure

#4: Chris Bosch — How to create a strategic plan you will actually use

#3: David Kravinchuk — How to avoid 3 common mistakes nonprofits make in their legacy marketing

#2: Dan Sonners — 4 ways to boost direct mail with multi-channel tests

#1: John Janzen — What I learned during my first year of being a Director of Development