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All Episodes

The Content Byte — 316 episodes

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1

Why we are taking a break - with Lynne and Rachel

2

How pre-selling strategies can turn leads into clients with Brenna McGowan

3

How to make a living from Substack, with Maggie Alderson

4

New things we are trying in our business in 2026

5

Lessons from entrepreneurs and how it applies to freelancers - with Bernadette Schwerdt

6

How to find opportunities in print media - with Sarah Tayler

7

How freelancers can find work through referrals - with Sarah Hubbard

8

How to make time to work on your freelance business

9

Creating customer-centred content with Mat Patterson

10

The systems freelancers need to succeed - with Leticia Mooney

11

How to create your own career luck with Mel Barfield

12

How to make money through TikTok and Instagram with Keenya Kelly

13

Theresa Miller on speaking up and the opportunities it brings

14

How to nail client meetings

15

Writing in the mind/body/spirit field, with Maggie Hamilton

16

How to pitch to editors - with Lindy Alexander

17

Establishing a freelance podcasting career, with Caroline Winter

18

Things that hold you back as a freelancer

19

Moving from publishing to a comms role - with Jo Butler

20

Breaking the freelance stress cycle - with Sabina Read

21

How to reinvent yourself, with Phoebe Hartley

22

Self-publishing and book coaching with Anna Featherstone

23

BEST OF 2025: Using ChatGPT as your marketing brain, with Steven Lewis

24

BEST OF 2025: Helen Dehen on investing in your business to gain confidence and earn more

25

BEST OF 2025: Lucie Robazza on 5 micro-habits to prioritise your health

26

BEST OF 2025: Conquering LinkedIn and finding clients with Rebecca Cofrancesco

27

Best of 2025: Treasa Edmond on offering content strategy as a service

28

The 2025 Wrap-up with Rachel and Lynne

29

The Content Trends We Need To Talk About – with Canva's Maria Izvestkina

30

Building a career around books and reviewing, with Nicole Abadee

31

How to Stop Gaslighting Yourself – with Mark Jones

32

What you can do to protect yourself from AI - with Joe Pulizzi

33

Big-Biz Strategies Solo Operators Can Steal, with Ashley Cisneros-Mejia

34

Lucie Robazza on 5 micro-habits to prioritise your health

35

Marketing without shouting, with Mia Fileman

36

Ilise Benun on how to use AI to find clients

37

Perfecting a creative flow as a freelancer – with Steven Puri

38

Content chief Keshnee Kemp on social media, working with Woolworths and setting up an agency

39

3 tools to stay focused, finish projects and feel calm, with Claire Emerson

40

Creating Inclusive and Accessible Content with Zoe Simmons

41

How a services guide will attract clients, with Kendall Cherry

42

Why Saying "No" Isn't Enough with Maggie Patterson

43

Liv Steigrad on 5 things you need to talk about in your business

44

When a major life event makes you re-evaluate your career, with Chris Stead

45

Joanna Savill on blending journalism with events

46

Jane Manning on being a director and writer for television and film

47

Better Homes & Gardens editor Megan Osborne on working in and for magazines

48

Stop the Scroll: Evelina Kaganovitch on How Clear Copywriting Lands Clients

49

Sabrina Rogers-Anderson on how to niche down and charge more

50

Nadine Nethery on how freelancers can retain customers

51

Steven Lewis on using ChatGPT as your marketing brain

52

Juliet Rogers on how to get published and what makes a successful book

53

Working creatively in a regulated industry with Amy Hadley

54

Nikita Morell on niche-ing down and being an expert

55

Melissa Hoyer and the ultimate portfolio career

56

Behind the podcast - Lynne & Rachel talk about their partnership

57

Julia Newbould on keeping on top of your finances

58

Lee Ellwood on editing and industry accreditation

59

Jenny Valentish on teaching, writing books and the power of writing groups

60

Michelle Newell on moving from freelancer to thought leader

61

Toby Schmitz on acting, writing for stage and screen and now a novel

62

Special Q&A episode – answering questions from our listeners

63

Georgia Rickard on influencing, without being an 'influencer'

64

Dan Kaufman on the craft of writing and editing

65

Michal Eisik on building a kickass portfolio website (and avoiding common mistakes)

66

Josephine Barrett on a career as a screenwriter

67

Sara Howard on taking your business Beyond Solo – how to grow and thrive

68

Publisher Rob Johnson on how to pitch a story to an editor (and get a commission)

69

Helen Dehen on how investing in your business can bring confidence and higher earnings

70

Petra Buchanan on the challenges of women working in media and freelance reinvention

71

Alana Wulff on freelance contracts (and why you can't operate without them)

72

Treasa Edmond on offering content strategy as a service

73

Sue Williams on being a successful freelance writer and author

74

Carolyn Tate on moving from being a freelancer to starting her own agency

75

Karen Eck on why freelancers need to be visible

76

Conquering LinkedIn, finding clients and the power of community, with Rebecca Cofrancesco

77

RE-RELEASE Working as an agency copywriter with Damien Whelan

78

RE-RELEASE Grant Writing with Martina Donkers

79

Writing for purpose-driven brands with Carmen Hawker

80

Why You Might be Your Own Worst Enemy When it Comes to Landing Dream Clients

81

What it's like to be a B2B tech writer with Rosalyn Page

82

Building a Sustainable Freelance Career in a Gig Economy with Lizzie Mulherin

83

How to be paid well with Sue White

84

How to earn more as a freelancer without ruining your life with Sarah Greesonbach

85

How to use community to grow a freelance business with Jenn Donovan

86

Creating personality-driven email newsletters with Steven Lewis

87

It's Summit Time! Our pick of the must-see sessions

88

Corporate communications and using data to create better content, with Cameron Pegg

89

Lucia Osborne-Crowley on court reporting and trauma-informed writing

90

Paul Merrill on moving from publishing to content

91

Sarah Aubrey on a career as a voice actor

92

Leonie Dawson on Marketing without Social Media

93

Editor Virginia Jen on how print and digital work together

94

Austin L Church on the $300k flywheel and The Content Byte Summit

95

Akash Arora on working as a travel writer and editor

96

Rachelle Unreich on freelance writing, and telling her mother's story

97

Moving from freelancing to starting your own agency, with Vanessa Keys

98

Making business finance accessible with Justine McLean

99

Writing your first novel, with Siobhan O'Brien

100

All about LinkedIn and how to make it work for you, with Cathy Anderson

101

All about pricing for freelancers with Jasmine Parasram

102

Louise Milligan on storytelling, investigative reporting and her new book, Pheasant's Nest

103

Combining freelance writing and news journalism with Caroline Riches

104

Stories from our audience: when freelancing kicked you in the ass

105

Jessica Mudditt on leaving journalism to start her own publishing company

106

From magazine editor to content creator on the tools: Meet Natasha Dickins

107

Using evergreen marketing to avoid slow seasons as a freelancer - with Prerna Malik

108

Combining journalism with media training – with Theresa Miller

109

Lisa Almond on copywriting and life-or-death crises

110

Nicole Webb - journalist turned media expert and book publicist

111

Working with freelancers with Rounded's Grant McCall

112

Specialising in email marketing with Eman Ismail

113

Web 3 and content marketing with Bec Haddad

114

Successful freelancers: stylist, writer and photographer Jessica Bellef

115

Successful freelancers: Julie Lee and the Medium Rare story

116

Why blogging isn't enough for SEO - with Abbey of the Duo Collective

117

6 types of collaborations freelancers can do to get work

118

Specialising your way to higher rates with Abi Prendergast

119

6 things freelancers need to start doing on LinkedIn in 2024 with Adam Franklin

120

Our takeaways from 2023

121

Freelance work in podcast producing, with Kim Kerton from Unemployed and Afraid

122

Using Copywriting to Attract Leads with Krystle Church

123

Clare Fletcher on balancing a part-time comms role with writing and events

124

Freelance writer Alley Pascoe on long-form features and ghostwriting

125

Tips for new and veteran copywriters by copywriter, trainer and podcaster Bernadette Schwerdt

126

How to put yourself out there (even if you're a die-hard introvert), with Carlii Lyon

127

Social media for freelancers: Tips for getting leads and building your business with posts that work

128

Financial writer and freelancer Michelle Bowes on how to run a successful freelance business

129

Charlotte Wood on her new novel, being a successful author and having her work adapted for the stage

130

Key learnings from The Content Byte Summit

131

The Content Byte Summit - why you need to be there!

132

Creative business consultant Monica Davidson on building a successful creative business

133

Writer Eagranie Yuh on white papers, branded podcasts … and having a chocolate side hustle

134

Literary agent Lou Johnson about what agents do, whether you need one, and how to find one

135

RE-RELEASE! Finding content marketing clients with Jennifer Goforth Gregory

136

Rebecca Lowrey Boyd on embracing digital media

137

Susan Horsburgh on writing Two Of Us columns, freelancing for big-name mags and why profiles are her thing

138

Sourcebottle's Bec Derrington on creating a resource for journalists and content creators

139

Steve Colquhoun on working as a freelance journalist, copywriter and motoring writer

140

New to freelancing? Here's how to get your first clients

141

Dilvin Yasa on working as a freelance travel writer and author

142

Jodie Spiteri-James from the ASA on literary speed dating and getting published

143

Melanie Hansch on moving to New York and working for magazines in the US

144

Hannah James on how to secure work from print magazines

145

Ed Gandia on AI, strategy and The Content Byte Summit

146

Dex Randall on beating burnout

147

Everything you need to know about The Content Byte Summit

148

Stephanie Wood on a career in long-form journalism

149

Shannon Molloy on balancing a journalism career with non-fiction books

150

Sarah Spence on selling strategy as a service and being neurodiverse in the copywriting world

151

How to specialise in arts writing with Emma Finneran

152

Opinion writing with Vivienne Pearson

153

How to specialise in award writing with Erin Huckle

154

Creating a small business networking group, with Martin Sully

155

How to bust out of a slow patch

156

Kerri Sackville's career journey as a blogger to columnist and author

157

Author Emma Grey on how to write about grief and how it helped with hers

158

From the World Economic Forum to running your own content agency – with Mike Hanley

159

Pip Harry on the secrets to success in book publishing

160

Heather Smith on blending accounting services with a career in content

161

Creating a career as a freelance subeditor with Leigh Livingstone

162

Lee Tran Lam on building a career in the food media

163

Odette Barry on self-promotion without the 'ick'

164

Why brand voice is so powerful - with Brooke Hill

165

Charlotte Dallison on writing about fashion and lifestyle – plus securing a book contract

166

Barry Divola on making a living writing long-form features and covering music, pop culture, podcasts and travel

167

Our Best-ever Set-and-Forget Tips for the Holidays

168

The importance of SEO in content writing with Liam Carnaham from Inkwell Content

169

Writing for TV and the stage, with Offspring creator Debra Oswald

170

The power of audio content with Sparticles creator Rananda Rich

171

Navigating the job search and recruitment process with career and interview coach Leah Lambart

172

Successful freelancers share their tips – Annie Reid

173

Why social proof is so powerful, with Kirsty Fanton

174

True crime podcast script writing, with Gemma Harris

175

Email strategy and quizzes, with Melissa Payne

176

Side hustle ideas for writers and other creative freelancers

177

When to know it's time to take a break from freelance life, and join the 9-5, with Johanna Leggatt

178

Hieu Nguyen on moving to New York and creating a successful freelance career

179

Successful freelancers: Meet journalist and editor Grant Jones

180

Creating a podcast for clients - what's involved and how to charge

181

Specialising in grant writing with Martina Donkers

182

What it's like working as an agency copywriter, with Damien Whelan

183

5 templates you need as a new copywriter or content producer

184

Claire Isaac on editing weekly magazines, long-term contracts and running a successful podcast

185

What agencies really want from freelancers with Renee Francis

186

Future-proofing your career with Dr Marcus Bowles

187

How to build your contacts book

188

How to beat freelancer fatigue

189

Personal branding with Emma Lovell

190

Madeleine Dore on routines and the cult of productivity

191

Making the move from magazines to writing commercial fiction

192

How freelancers can partner with brands – with Therese Tarlinton

193

Six ways to get your first copywriting clients

194

Successful freelancers share their tips – Lucy E. Cousins

195

Our tips on overcoming procrastination

196

Making a living as a food blogger, with Jess Holmes

197

Lisa Thomas on moving from journalism to government communications

198

How to deal with feedback and criticism

199

Sue Bell on the Launceston Freelance Festival and why a community is good for freelancers

200

Rashida Tayabali on finding leads, choosing a niche and growing her freelance business

201

When (and why) to end a client relationship

202

Campbell Mattinson on wine writing and finally publishing his 30-year-old manuscript

203

Creating great website content with Emma McMillan

204

What you need to know to get a book deal, with editor and publisher Rebecca Kaiser from Allen and Unwin

205

The power of following up on pitches and with clients

206

How collaborating can help to grow your business, with Jessica Ruhfus

207

Everything you need to know about UX copywriting, with Susan Reoch

208

Starting and running a content agency, with Jac Taylor from Crucible Content

209

Using analytics to build a digital audience with taste.com.au's Laura Simpson

210

Taking the mystery out of the sales process - with Richard Gray

211

Answering all your questions about LinkedIn, with Jillian Bullock

212

Recovering when you've stuffed up, with freelancer John Burfitt

213

Productivity and sustainability for freelancers, with Elana Robertson

214

Need a freelancer CV? Here's what to consider

215

Digital Nutrition with Jocelyn Brewer

216

Sophie Cross and the Freelancer magazine journey

217

How to take a client brief on a new project

218

Survival Skills for Freelancers: We chat to copywriter and bestselling author Sarah Townsend

219

Yes, you should raise your rates (and how to do it)

220

Freelancer Monique Butterworth on how to make a living in the world of celebrity journalism

221

Social media tips to help freelancers grow their businesses, with Sam McFarlane

222

How freelancers can get more agency work, with Clare Brundle from Heads and Tales Content Agency

223

Michelle Bateman on beauty writing and building a career in editorial, content and copywriting

224

Sara Mulcahy on having the best year of her work life after moving across the country

225

Getting paid as a freelancer, with debt collector Paul Metcalf from Collectmore

226

Leads: Our top 10 ways to get more of them

227

Everything you need to know about virtual assistants

228

Lucy Kippist on lessons learned from working with small businesses

229

Making a successful living in magazines, with comedy writer David Smiedt

230

Melanie Padgett Powers, US-based healthcare writer and podcaster, shares the secrets of her success

231

Building a successful freelance business and making good money, with Lindy Alexander

232

Successful freelancers: Belinda Weaver

233

Successful freelancers - Shane Cubis

234

Top tips from successful freelancers: Carrie Hutchinson

235

Moving countries and carving out a freelance business from scratch, with Jessica Mudditt

236

Your guide to doing case studies for content clients

237

Offering lead magnets as a service to your content clients

238

Things you should never say to writers

239

How to build a customer base as a small business or freelancer

240

Offering content strategy as a writer

241

Why content writers and other freelancers need a Google My Business listing (and how to use it to your advantage)

242

5 tricky content clients and how to handle them

243

How Pinterest can bring you new content clients

244

7 Things you must have on your website

245

The digital tools we love and use the most

246

Rebekah Lambert on running a Facebook group (without it taking over your life)

247

10 essential tips to make you a better writer

248

How to manage multiple projects and deadlines

249

Moving from magazines to government content work, with Nigel Bartlett

250

No, I won't work for that! How to deal with low-paying clients

251

The Easy Way to Network with guest Tory Archbold

252

How to repurpose and reuse content

253

How journalists can reinvent themselves in this market, with careers coach Jane Jackson

254

How to build a community through newsletters with Sophie Hansen

255

What we learnt from 2020 - and what we'll do differently

256

BONUS EPISODE: Our favourite tips from the year that's been

257

What DO editors want? We chat to editorial director Kerrie McCallum from delicious. and Escape about life in the hot seat

258

Your guide to successful pitching, with journalist and teacher John Burfitt

259

How we balance freelancing and family

260

Why freelancers should blog to get work (and what to blog about) with Brook McCarthy

261

From publishing to not-for-profit work, with guest Nicole Conville

262

How to set up a home office

263

Turning your side hustle into a full-time business with Jen Bishop from Interiors Addict

264

Tips, tricks and tools for creating great headlines

265

Season 5, Ep 4: What freelancers need to know about Instagram with Sara Tasker

266

Your ultimate guide to recording and transcribing

267

Stuck in a slump? Here's how to get your mojo back

268

Talking JobKeeper with accountant Holly Shoebridge - what you need to know right now

269

Series 4, Ep 12: Your starter guide to sourcing images

270

Niches: Yes, they're important AND can help you charge more

271

On-boarding systems for clients and why you need them

272

Starting a content business, with Nigel Bowen

273

Series 4, Ep 8: Internships...good for your career, or exploitative?

274

We chat to Wendy Moore about moving from print to TV

275

Mentors: Finding one, using one, being one

276

Pricing: different methods and what works for us

277

How writers can get results on LinkedIn, with guest John Espirian

278

Think weeks: what are they and why do you need one?

279

RE-RELEASE! Finding content marketing clients with Jennifer Goforth Gregory

280

Why interviewing is an essential skill - and our top tips

281

Moving into content marketing with guest Claire Bradley from content agency Suddenly

282

6 things you need to do as soon as you start freelancing

283

Why it's a great time to do an online course (and what to consider)

284

Awkward conversations: How to deal with them as a freelancer

285

How to write faster so you can make more money

286

8 ways to find work you may not have considered

287

Essential SEO for content writers, featuring Kate Toon

288

How content marketing can pay your bills

289

A freelancer's guide to pitching - our top tips

290

6 ways to start future-proofing your freelance business

291

Survival mode and adjusting to the new normal

292

Freelancing during a crisis - our tips

293

Social media for clients - should you say yes?

294

Can public speaking become another great income stream for freelancers?

295

Anatomy of a great piece of content (and how to create it)

296

Why exercise can make you a better freelancer

297

Working in-house when you're freelance - should you?

298

Should freelancers work for small businesses - or steer clear?

299

How sending newsletters can bring you work

300

Packaging your services as a freelancer

301

PITA clients: How to spot them and manage them

302

Your guide to negotiating retainers with clients

303

S2 Episode 2: Why you shouldn't worry about downturns as a freelancer

304

S2 Episode 1: Common website mistakes (and how to avoid making them)

305

Episode 12: How to boost your productivity (to make more money)

306

Episode 11: How to escape the under-charging trap

307

Episode 10: The skills you need as a content writer

308

Episode 9: Finding new income streams as a freelancer

309

Episode 8: How to keep content writing clients coming back

310

Episode 7: Why networking is essential for freelancers

311

Episode 6: How to find experts and case studies

312

Episode 5: Here are a few of our favourite things

313

Episode 4: What do editors and content clients want?

314

Episode 3: Let's talk money (without freaking out)

315

Episode 2: How to find content writing work

316

Hey-ho hello! Welcome to The Content Byte.