The "Elevate" by MAPS Podcast cover art

All Episodes

The "Elevate" by MAPS Podcast — 235 episodes

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Title
1

From Incremental Change to Lasting Impact:  Bridging Today’s Metrics to Tomorrow’s Medical Affairs ROI

2

Medtech Medical Affairs: Proving Strategic Value and Driving Growth

3

SciTech & AI Series: Smarter Summaries, Better Decisions: AI Across Medical Affairs

4

SciTech & AI Series: Humans + AI: Making Sense of Scientific Papers at Scale

5

SciTech & AI Series: Literature Never Sleeps: Staying Ahead Without Burning Out

6

SciTech & AI Series: Evidence Unlocked: Separating Gold from Gravel

7

Leading in Times of Change: Part 3

8

Lawsuits, Black Boxes & Hallucinations: Navigating the Complexity of Copyright & AI

9

Leading in Times of Change: Part 2

10

Turning Vision Into Value: Medical Affairs Impact in Practice

11

Reinventing MLR: What Happens When AI Joins the Review Room?

12

Meaningful DOL Partnerships to Counter Global Misinformation

13

The Value of Medical Affairs: A CEO's Perspective

14

From Content to Conversation: An External AI Use Case in Medical Affairs

15

Building a Global Medical Information Network

16

The Role of Medical Affairs in Redefining Patient Engagement in Clinical Development

17

Creating a culture of innovation: Episode 2

18

Creating A Culture Of Innovation: Episode 1

19

Top 10 Publications of 2025

20

Marketing And Why It Matters For Medical Affairs

21

Navigating The Storm Episode 2: Building the Crisis Management Team (CMT)

22

Leading in Times of Change: Part 1

23

Leadership: Tips on Leading an Intergenerational Med Affairs Workforce

24

New Era of Leadership

25

Piloting GenAI in Medical Information: Lessons from the Front Lines

26

Work Smarter, Publish Stronger: Data-Driven Targeting

27

Navigating The Storm Episode 1: Crisis Management – A Process

28

How to Navigate Privacy Regulations in Medical Affairs

29

Effective Risk Mitigation And Compliance At The Medical/Commercial Interface

30

Scaling GenAI in Medical Affairs: From Pilot to Practice

31

Mastering the Art of Storytelling in Scientific Communications

32

Cutting Edge Episode 1: "One Team, One Voice: The Impact of Centralized Medical Content Development

33

The Tipping Point: When to Bring Medical Information Systems In-House

34

The Role of AI in Academic Publishing

35

Expedited Pharma Publishing: Solutions, Struggles, and Strategic Importance

36

Is Bluesky ahead? The past and future of Social Media for Medical Affairs

37

The Kardashian Effect: How Celebrity Culture Influences Research Trends

38

Optimize your Medical Education strategy: Insights from Wiley's 2024 HCPs' Information Seeking Behavior Study

39

Artificial Intelligence (AI) Use Cases in Medical Information

40

How pre-launch scientific activities are associated with launch success

41

Regional Considerations and Challenges in Integrated Evidence Generation Planning (IEGP)

42

Top 10 Most "Interesting" Publications of 2024

43

Integrated Evidence Generation Planning (IEGP): Cross-functional alignment to optimize value, minimize risk

44

Digital First Communications: How Digital Transformation is Opening Opportunities in Medical Affairs

45

Integrated Evidence Generation Planning: Top Challenges for Medical Affairs Teams

46

What a Nurse and Patient Advocate Wants Medical Affairs to Know About Engaging Patients

47

Maximizing the Impact of a Niche Publication

48

Leadership to Drive Performance: Plus a Sneak Peek into the 2024 Medical Affairs Innovation Olympics!

49

Practical Tips to Optimize the Impact of a Practice-Changing Publication

50

Journal Selection: Looking Beyond Traditional Metrics

51

Medical Congresses: Optimizing Your Most Strategic Investment

52

Why NOW is the Time to Measure Medical Impact

53

Technology Fears & Scapegoats: The Origins and Consequences of Pharmaceutical Industry Myths

54

Modernizing Scientific Storytelling for Deeper Field Medical Engagement

55

A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders

56

Emerging trends in Continuing Medical Education (CME)

57

How Machine Learning Can Be Used to Understand Audiences

58

Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering

59

Utilizing Audience-Related Insights to Support Omnichannel Strategy in Medical Affairs

60

Leveraging AI for Medical Affairs

61

Patient-Centered Solutions: Navigating challenges & unlocking value through patient engagement

62

Identifying and Quantifying Unmet Medical Needs: Expert Perspective on Enabling Field Medical with Data

63

AI As a Catalyst for Cross-Functional Collaboration

64

Digital First Scientific Communications: Generative AI: Changing the future of MedComms

65

Optimize your Field Medical Team for the Omnichannel World

66

Medically Trained AI for Insights Generation and Communication

67

Grow Engagement with HCPs: Findings from the Wiley HCP Survey

68

Digital First Scientific Communications - Measuring the Value or Success of Omnichannel in Medical Affairs

69

Digital First Scientific Communications - Implementing Omnichannel in Medical Affairs

70

Digital First Scientific Communications - Defining Omnichannel: An Ongoing Debate

71

Communicating the Value of Field Medical to External Stakeholders

72

Communicating the Value of Field Medical to Internal Stakeholders

73

How to Use Modular Content & Netflix-Style Content Hubs to Engage HCPs

74

Rising stars, hidden jewels and unicorn KOLs - can we identify them and is it useful?

75

Digital First Medical Information: Innovative Content in MI

76

Driving Clinical Impact Through Effective E-Learning: Practical Tips

77

Five Ways Medical Affairs Can Impact Clinical Change & Outcomes

78

The Evolving Role of RWE to Support your Medical Strategy

79

Data-Empowered Conference Prep and Planning for MA

80

Medical Affairs in Rare Disease and Gene Therapy - Why a different approach?

81

Innovations in External Education Episode 02: Learning Opportunities and Events Not To Miss in 2023!

82

Share of Voice: Understanding How Your Research is Reaching a Real-World Audience

83

The Digital Transformation of Medical Journal Publishing Episode 3: Open Access from the Publisher’s Perspective

84

Innovation Olympics: Applications That Save Time for Physicians and Researchers

85

The Role of Medical Information in Generating Medical Insights

86

Innovative Technologies for Smarter Pharma-Healthcare Interactions

87

Innovations in External Education Episode 01: The Power of the Podcast Format of Medical Education

88

5 Practical Tips to Deliver Medical Education Programs Successfully

89

Using AI to Accelerate Diagnosis and Treatment

90

Choosing Journals and Understanding Publication Impact in the Digital Age

91

Using Real-World Data to Understand Patient Journeys in Dermatology

92

Advancing Field Medical Skills: Critical Competencies for Engagement Experiences Customers Desire

93

Placing the Patient at the Heart of Medical Affairs

94

Digital First Scientific Communications – How Digital is Transforming Medical Communications EPISODE 2: Open Access Part 1-Making Scientific Information More Accessible

95

Opening Doors: Advice on Seeking an MSL Career with Áine Prendergast

96

Advancing Field Medical Skills Episode 2: Delivering Constructive Feedback

97

Using Real-World Data to Understand Treatment Resistant Depression in Mental Health

98

Digital First Scientific Communications – How Digital is Transforming Medical Communications EPISODE 1: Compliance in Medical Communications: Struggles and Successes

99

Opening Doors: Niha Yerneni on Finding a First Medical Affairs Position

100

A Strategic Partnership – Medical Strategy and Medical Communications Part 2

101

What Amazon can Teach Medical Affairs About Insights Mining

102

A Strategic Partnership – Medical Strategy and Medical Communications Part 1

103

Best Practices for Journal Publication of Industry Sponsored Content

104

Lessons Learned vs Still Unaddressed from Virtual Scientific Conferences Two Years Post COVID

105

How to Prioritize, Track, and Measure your Medical Communications Plan Episode 3: Pubs

106

How to Prioritize, Track, and Measure your Medical Communications Plan Episode 2: MedEd

107

How to prioritize, track, and measure your Medical Communications Plan Episode 1: Fundamentals

108

Advancing Field Medical Skills Episode 1: Leading Through Change

109

Automation Opportunities for Medical Affairs EPISODE 3

110

How Medical Affairs Professionals Are Effectively Engaging and Educating Patients in Social Networks

111

Automation Opportunities for Medical Affairs EPISODE 2

112

Automation Opportunities for Medical Affairs EPISODE 1

113

The Rise of Rescue Sites: Clinical Trials in Times of Change

114

COVID: Cross-Industry Collaboration Podcast Series Episode 2: The What & Lessons Learned – The Specific Topics Covered by the Group

115

COVID: Cross-Industry Collaboration Podcast Series Episode 1: The How and Why of Coming Together

116

Opening Doors: How Renu Juneja, PhD, Almost Became a Retail Manager Before Finding Medical Writing

117

Opening Doors: How to join pharma through a Medical Writing fellowship program

118

How to Find Relevant Research in an Ocean of Data

119

Exploring Patient Education in Medical Affairs

120

Opening Doors: The "accident" that brought Rich Swank from bench research to Medical Affairs

121

Opening Doors: PhD prepares Prem Sundivakkam to "Make things myself"

122

Opening Doors: Leah Williams on what to do if you don't like the lab

123

Opening Doors: Andree Amelsberg's path from Medical Oncology to Clinical Development to Medical Affairs

124

Opening Doors: Nihar Baxis' journey from Biomedical Engineering to quality engineering to Medical Affairs project management

125

Opening Doors: Critical Care pharmacy research to Medical Affairs trials

126

Opening Doors: Emily Howman's path from research to medical writing and into Medical Affairs strategy

127

Opening Doors: Medical Affairs helps pharmacist Omar McMillan stay close to patient care

128

Opening Doors: Terry Griesing runs Alzheimer's clinical trials in academia then industry

129

Opening Doors: Sherry Siegert's path from Commercial to Medical Affairs

130

How Medical Affairs Teams are Incorporating RWE into Medical Strategy and Product/Clinical Development.

131

Innovative Educational Approaches and their Outcomes in Medical Affairs

132

The Role of Medical Affairs in Rare Disease

133

4 Ways Field Medical Teams Can Better Engage Experts

134

How Can Medical Affairs Support Health Equity?

135

Embedding Communications Strategies in RWE Initiatives

136

How Medical Affairs Engages with two Types of Digital Opinion Leaders

137

How to Tell a Story About Your Data

138

Developing and Executing an Integrated Medical Communications Strategy and Plan

139

Cybersecurity and Its Importance for Medical Device Manufacturers: Part 2

140

MAPS 2022 Global: Putting Patient Engagement at the Center of Development

141

How to Effectively Engage Stakeholders to Get Deeper, More Actionable Insights

142

Real World Evidence Applications and How it Can Change Medicine and Biopharma

143

How to use data and network analytics to identify the right experts

144

The Future is Now: Measuring and Communicating the Medical Productivity Index (MPI)

145

Education Streaming: A New Way to Engage HCPs in Scientific Exchange

146

Practical Strategies for Augmenting Diversity in Clinical Trials

147

Digital First Scientific Communications – How digital is transforming scientific communications EPISODE 3 - Article-Level Metrics: The Change Agent of Medical Publishing

148

The Medical Affairs Opportunities of Real-World Evidence

149

Digital First Scientific Communications – How digital is transforming scientific communications Episode 2 - Enhanced Publication Content Today and Tomorrow

150

Medical Affairs 2030: The Future of the Function

151

Digital First Scientific Communications – How digital is transforming scientific communications - EPISODE 1 - The Digital Transformation of Medical Journal Publishing

152

Early Career Professionals: Paths Into Medical Affairs

153

What is Cybersecurity And Its Importance For Medical Device Manufacturers: Episode 1

154

Field Medical External Stakeholders: Partnering for Today and Tomorrow - Episode 3 Interacting with Academic Drug Developers

155

The Ghosts of MSL Past, Present and Future

156

Field Medical External Stakeholders: Partnering for Today and Tomorrow - Episode 2 Partnering with Patient Advocacy Organizations

157

What is the Insights gap and why should you care?

158

Discovering and Engaging Hidden Thought Leaders and Their Networks.

159

Moving Beyond Ad Boards: Asynchronous HCP Engagement Strategies

160

Field Medical External Stakeholders: Partnering for Today and Tomorrow: Episode 1 - Medical Communication Agencies

161

How to Tell the Difference Between Insights and Observations in Medical Affairs

162

Transitioning to Hybrid with an Optimal Content Management Strategy

163

The Evolving use of Social Media in Medical Affairs

164

Field Medical Stakeholders: Episode 18 -- Market Development

165

Scientific Communications Platforms for Thought Leader Discovery and Engagement

166

Field Medical Stakeholders: Episode 17 -- Marketing

167

Natural Language Processing for Medical Insights

168

Medical Information: Expanding Capabilities in Medical Information

169

Field Medical Stakeholders Partnering for Today and Tomorrow: Episode 16 -- Panel Discussion: The role of MSL Excellence & Capabilities

170

Medical Information:  How Did We Execute on Our Learnings to Ensure a Great Patient Experience

171

Field Medical Stakeholders Partnering for Today and Tomorrow - Episode 15: Health Economics and Outcomes Research

172

Medical Information: An Innovative Approach to Understanding the Needs of Our Patients

173

Partnering for Today and Tomorrow - Episode 14 Regulatory

174

Medical Information:  A Patient Centric Approach

175

Partnering for Today and Tomorrow - Episode 13 Training/Learning & Development

176

Adapting to the Virtual Conference Experience P3

177

Partnering for Today and Tomorrow - Episode 12 Compliance

178

Adapting to the Virtual Conference Experience P2

179

The future is hybrid: Why virtual events are here to stay

180

Field Medical Stakeholders: Partnering for Today and Tomorrow - Episode 11 Clinical Operations

181

Adapting to the Virtual Conference Experience P1

182

Field Medical Stakeholders: Partnering for Today and Tomorrow - Episode 10 Patient Advocacy

183

How can Medical Affairs and HEOR work together more effectively?

184

Insights: Social Listening for Insights

185

Field Medical Stakeholders: Partnering for Today and Tomorrow - Episode 9 Corporate Alliance Management

186

Impact of the 21st Century Cures Act

187

Social Media in Medical Affairs: Beyond Passive Listening

188

Field Medical Stakeholders: Partnering for Today and Tomorrow - Episode 8 Clinical Trials

189

Typical Challenges with Moving Digitalization Initiatives Forward for Medical Affairs -- Episode 3

190

Field Medical Stakeholders: Partnering for Today and Tomorrow - Episode 7 Medical Writing/Publications

191

Typical Challenges with Moving Digitalization Initiatives Forward for Medical Affairs - Episode 2

192

Field Medical Stakeholders: Partnering for Today and Tomorrow - Episode 6 Medical Information

193

Typical Challenges with Moving Digitalization Initiatives Forward for Medical Affairs Ep 1

194

Field Medical Stakeholders: Partnering for Today and Tomorrow - Episode 5 Government Affairs

195

Developing Publication PLS: The Patient Perspective

196

Field Medical Stakeholders: Partnering for Today and Tomorrow - Episode 4 Market Access

197

How COVID-19 Accelerates Orthopedic Opportunities in Ambulatory Surgery - episode 2

198

Developing Publication PLS: The Pharma Perspective

199

Creating an HEOR Function Within Medical Affairs

200

Field Medical Stakeholders: Partnering for Today and Tomorrow - Episode 3 Medical Affairs

201

The Role of Data and Analytics in Leading and Managing Field Medical Teams

202

Medical Affairs Plans: From Strategic Planning to Measuring Impact - Episode 4

203

Opportunity amid volatility, uncertainty, complexity and ambiguity (VUCA) in the changing MSL value proposition

204

Medical Affairs Plans: From Strategic Planning to Measuring Impact - Episode 3

205

Field Medical Stakeholders: Partnering for Today and Tomorrow - Episode 2 Global Product Strategy

206

Metrics Matter! Measuring the Impact of Internal Training

207

What’s in it for me? Engaging, Motivating, and Supporting Staff with Internal Training Virtually and Face-to-Face

208

Patient as Priority: Designing and Refining Internal Medical Affairs Training to Support Patient Outcomes

209

History of Real-World Evidence Prior to the 21st Century Cures Act

210

Medical Affairs Plans: from Strategic Planning to Measuring Impact - episode 2

211

Field Medical Stakeholders: Partnering for Today and Tomorrow - episode 1 Global Communications

212

How COVID-19 Accelerates Orthopedic Opportunities in Ambulatory Surgery

213

Expert Engagement: Driving the Strategic Impact of Medical Affairs

214

Medical Affairs Plans: from Strategic Planning to Measuring Impact - episode 1

215

Executive Leadership Perspectives on MA Strategic Planning - episode 2

216

Executive Leadership Perspectives on Medical Affairs Strategic Planning - Episode 1

217

The application of Real World Evidence in Regulatory Decision Making

218

European Union Medical Device Regulations (EUMDR): ep 2

219

European Union Medical Device Regulations (EUMDR): ep 1 Podcast Objectives, Panel Introductions, Why EUMDR?, and What does it really mean?

220

Transitioning between Pharma and MedTech…and vice versa: ep 6 Strategies for Transitioning

221

Transitioning between Pharma and MedTech…and vice versa: ep 5 Organization structure, team size, lift in product development

222

Transitioning between Pharma and MedTech…and vice versa: ep 4 Ideal MA Leadership Qualities – communication skills, personality traits, scientific skills

223

Transitioning between Pharma and MedTech…and vice versa: ep 3 Customer Preferences, Patient Centricity and Payer Interactions

224

Transitioning between Pharma and MedTech…and vice versa: ep 2 Transferable skills…What challenges exist?

225

Transitioning between Pharma and MedTech…and vice versa: ep 1 Podcast Objectives, Panel Introductions and Personal Stories

226

The Dynamic World of Field Medical: Are you a driver or passenger? ep 4 America’s Got Talent and so do Field Medical Teams!

227

The Dynamic World of Field Medical: Are you a driver or passenger? ep 3 The MSL Role – Today and Emerging Areas

228

The Dynamic World of Field Medical: Are you a driver or passenger? ep 2 MSL: Why specialized training is a requirement and not optional.

229

The Dynamic World of Field Medical: Are you a driver or passenger? ep 1 Objectives, panel introductions and what to expect at the MAPS Annual Global Meeting on March 8th

230

Stakeholder Expectations and Collaboration in the Evolving Healthcare Landscape: ep 4 From Global to Local

231

Stakeholder Expectations and Collaboration in the Evolving Healthcare Landscape: ep 3 Commercial Engagement

232

Stakeholder Expectations in the Evolving Healthcare Landscape: ep 1 Patient Centricity

233

Stakeholder Expectations and Collaboration in the Evolving Healthcare Landscape: ep 5 Partnering with Commercial R&D

234

Stakeholder Expectations and Collaboration in the Evolving Healthcare Landscape: ep 2 R&D Expectations

235

Stakeholder Expectations and Collaboration in the Evolving Healthcare Landscape: R&D Expectations