The "Elevate" by MAPS Podcast cover art

All Episodes

The "Elevate" by MAPS Podcast — 234 episodes

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Title
1

Medtech Medical Affairs: Proving Strategic Value and Driving Growth

2

SciTech & AI Series: Smarter Summaries, Better Decisions: AI Across Medical Affairs

3

SciTech & AI Series: Humans + AI: Making Sense of Scientific Papers at Scale

4

SciTech & AI Series: Literature Never Sleeps: Staying Ahead Without Burning Out

5

SciTech & AI Series: Evidence Unlocked: Separating Gold from Gravel

6

Leading in Times of Change: Part 3

7

Lawsuits, Black Boxes & Hallucinations: Navigating the Complexity of Copyright & AI

8

Leading in Times of Change: Part 2

9

Turning Vision Into Value: Medical Affairs Impact in Practice

10

Reinventing MLR: What Happens When AI Joins the Review Room?

11

Meaningful DOL Partnerships to Counter Global Misinformation

12

The Value of Medical Affairs: A CEO's Perspective

13

From Content to Conversation: An External AI Use Case in Medical Affairs

14

Building a Global Medical Information Network

15

The Role of Medical Affairs in Redefining Patient Engagement in Clinical Development

16

Creating a culture of innovation: Episode 2

17

Creating A Culture Of Innovation: Episode 1

18

Top 10 Publications of 2025

19

Marketing And Why It Matters For Medical Affairs

20

Navigating The Storm Episode 2: Building the Crisis Management Team (CMT)

21

Leading in Times of Change: Part 1

22

Leadership: Tips on Leading an Intergenerational Med Affairs Workforce

23

New Era of Leadership

24

Piloting GenAI in Medical Information: Lessons from the Front Lines

25

Work Smarter, Publish Stronger: Data-Driven Targeting

26

Navigating The Storm Episode 1: Crisis Management – A Process

27

How to Navigate Privacy Regulations in Medical Affairs

28

Effective Risk Mitigation And Compliance At The Medical/Commercial Interface

29

Scaling GenAI in Medical Affairs: From Pilot to Practice

30

Mastering the Art of Storytelling in Scientific Communications

31

Cutting Edge Episode 1: "One Team, One Voice: The Impact of Centralized Medical Content Development

32

The Tipping Point: When to Bring Medical Information Systems In-House

33

The Role of AI in Academic Publishing

34

Expedited Pharma Publishing: Solutions, Struggles, and Strategic Importance

35

Is Bluesky ahead? The past and future of Social Media for Medical Affairs

36

The Kardashian Effect: How Celebrity Culture Influences Research Trends

37

Optimize your Medical Education strategy: Insights from Wiley's 2024 HCPs' Information Seeking Behavior Study

38

Artificial Intelligence (AI) Use Cases in Medical Information

39

How pre-launch scientific activities are associated with launch success

40

Regional Considerations and Challenges in Integrated Evidence Generation Planning (IEGP)

41

Top 10 Most "Interesting" Publications of 2024

42

Integrated Evidence Generation Planning (IEGP): Cross-functional alignment to optimize value, minimize risk

43

Digital First Communications: How Digital Transformation is Opening Opportunities in Medical Affairs

44

Integrated Evidence Generation Planning: Top Challenges for Medical Affairs Teams

45

What a Nurse and Patient Advocate Wants Medical Affairs to Know About Engaging Patients

46

Maximizing the Impact of a Niche Publication

47

Leadership to Drive Performance: Plus a Sneak Peek into the 2024 Medical Affairs Innovation Olympics!

48

Practical Tips to Optimize the Impact of a Practice-Changing Publication

49

Journal Selection: Looking Beyond Traditional Metrics

50

Medical Congresses: Optimizing Your Most Strategic Investment

51

Why NOW is the Time to Measure Medical Impact

52

Technology Fears & Scapegoats: The Origins and Consequences of Pharmaceutical Industry Myths

53

Modernizing Scientific Storytelling for Deeper Field Medical Engagement

54

A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders

55

Emerging trends in Continuing Medical Education (CME)

56

How Machine Learning Can Be Used to Understand Audiences

57

Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering

58

Utilizing Audience-Related Insights to Support Omnichannel Strategy in Medical Affairs

59

Leveraging AI for Medical Affairs

60

Patient-Centered Solutions: Navigating challenges & unlocking value through patient engagement

61

Identifying and Quantifying Unmet Medical Needs: Expert Perspective on Enabling Field Medical with Data

62

AI As a Catalyst for Cross-Functional Collaboration

63

Digital First Scientific Communications: Generative AI: Changing the future of MedComms

64

Optimize your Field Medical Team for the Omnichannel World

65

Medically Trained AI for Insights Generation and Communication

66

Grow Engagement with HCPs: Findings from the Wiley HCP Survey

67

Digital First Scientific Communications - Measuring the Value or Success of Omnichannel in Medical Affairs

68

Digital First Scientific Communications - Implementing Omnichannel in Medical Affairs

69

Digital First Scientific Communications - Defining Omnichannel: An Ongoing Debate

70

Communicating the Value of Field Medical to External Stakeholders

71

Communicating the Value of Field Medical to Internal Stakeholders

72

How to Use Modular Content & Netflix-Style Content Hubs to Engage HCPs

73

Rising stars, hidden jewels and unicorn KOLs - can we identify them and is it useful?

74

Digital First Medical Information: Innovative Content in MI

75

Driving Clinical Impact Through Effective E-Learning: Practical Tips

76

Five Ways Medical Affairs Can Impact Clinical Change & Outcomes

77

The Evolving Role of RWE to Support your Medical Strategy

78

Data-Empowered Conference Prep and Planning for MA

79

Medical Affairs in Rare Disease and Gene Therapy - Why a different approach?

80

Innovations in External Education Episode 02: Learning Opportunities and Events Not To Miss in 2023!

81

Share of Voice: Understanding How Your Research is Reaching a Real-World Audience

82

The Digital Transformation of Medical Journal Publishing Episode 3: Open Access from the Publisher’s Perspective

83

Innovation Olympics: Applications That Save Time for Physicians and Researchers

84

The Role of Medical Information in Generating Medical Insights

85

Innovative Technologies for Smarter Pharma-Healthcare Interactions

86

Innovations in External Education Episode 01: The Power of the Podcast Format of Medical Education

87

5 Practical Tips to Deliver Medical Education Programs Successfully

88

Using AI to Accelerate Diagnosis and Treatment

89

Choosing Journals and Understanding Publication Impact in the Digital Age

90

Using Real-World Data to Understand Patient Journeys in Dermatology

91

Advancing Field Medical Skills: Critical Competencies for Engagement Experiences Customers Desire

92

Placing the Patient at the Heart of Medical Affairs

93

Digital First Scientific Communications – How Digital is Transforming Medical Communications EPISODE 2: Open Access Part 1-Making Scientific Information More Accessible

94

Opening Doors: Advice on Seeking an MSL Career with Áine Prendergast

95

Advancing Field Medical Skills Episode 2: Delivering Constructive Feedback

96

Using Real-World Data to Understand Treatment Resistant Depression in Mental Health

97

Digital First Scientific Communications – How Digital is Transforming Medical Communications EPISODE 1: Compliance in Medical Communications: Struggles and Successes

98

Opening Doors: Niha Yerneni on Finding a First Medical Affairs Position

99

A Strategic Partnership – Medical Strategy and Medical Communications Part 2

100

What Amazon can Teach Medical Affairs About Insights Mining

101

A Strategic Partnership – Medical Strategy and Medical Communications Part 1

102

Best Practices for Journal Publication of Industry Sponsored Content

103

Lessons Learned vs Still Unaddressed from Virtual Scientific Conferences Two Years Post COVID

104

How to Prioritize, Track, and Measure your Medical Communications Plan Episode 3: Pubs

105

How to Prioritize, Track, and Measure your Medical Communications Plan Episode 2: MedEd

106

How to prioritize, track, and measure your Medical Communications Plan Episode 1: Fundamentals

107

Advancing Field Medical Skills Episode 1: Leading Through Change

108

Automation Opportunities for Medical Affairs EPISODE 3

109

How Medical Affairs Professionals Are Effectively Engaging and Educating Patients in Social Networks

110

Automation Opportunities for Medical Affairs EPISODE 2

111

Automation Opportunities for Medical Affairs EPISODE 1

112

The Rise of Rescue Sites: Clinical Trials in Times of Change

113

COVID: Cross-Industry Collaboration Podcast Series Episode 2: The What & Lessons Learned – The Specific Topics Covered by the Group

114

COVID: Cross-Industry Collaboration Podcast Series Episode 1: The How and Why of Coming Together

115

Opening Doors: How Renu Juneja, PhD, Almost Became a Retail Manager Before Finding Medical Writing

116

Opening Doors: How to join pharma through a Medical Writing fellowship program

117

How to Find Relevant Research in an Ocean of Data

118

Exploring Patient Education in Medical Affairs

119

Opening Doors: The "accident" that brought Rich Swank from bench research to Medical Affairs

120

Opening Doors: PhD prepares Prem Sundivakkam to "Make things myself"

121

Opening Doors: Leah Williams on what to do if you don't like the lab

122

Opening Doors: Andree Amelsberg's path from Medical Oncology to Clinical Development to Medical Affairs

123

Opening Doors: Nihar Baxis' journey from Biomedical Engineering to quality engineering to Medical Affairs project management

124

Opening Doors: Critical Care pharmacy research to Medical Affairs trials

125

Opening Doors: Emily Howman's path from research to medical writing and into Medical Affairs strategy

126

Opening Doors: Medical Affairs helps pharmacist Omar McMillan stay close to patient care

127

Opening Doors: Terry Griesing runs Alzheimer's clinical trials in academia then industry

128

Opening Doors: Sherry Siegert's path from Commercial to Medical Affairs

129

How Medical Affairs Teams are Incorporating RWE into Medical Strategy and Product/Clinical Development.

130

Innovative Educational Approaches and their Outcomes in Medical Affairs

131

The Role of Medical Affairs in Rare Disease

132

4 Ways Field Medical Teams Can Better Engage Experts

133

How Can Medical Affairs Support Health Equity?

134

Embedding Communications Strategies in RWE Initiatives

135

How Medical Affairs Engages with two Types of Digital Opinion Leaders

136

How to Tell a Story About Your Data

137

Developing and Executing an Integrated Medical Communications Strategy and Plan

138

Cybersecurity and Its Importance for Medical Device Manufacturers: Part 2

139

MAPS 2022 Global: Putting Patient Engagement at the Center of Development

140

How to Effectively Engage Stakeholders to Get Deeper, More Actionable Insights

141

Real World Evidence Applications and How it Can Change Medicine and Biopharma

142

How to use data and network analytics to identify the right experts

143

The Future is Now: Measuring and Communicating the Medical Productivity Index (MPI)

144

Education Streaming: A New Way to Engage HCPs in Scientific Exchange

145

Practical Strategies for Augmenting Diversity in Clinical Trials

146

Digital First Scientific Communications – How digital is transforming scientific communications EPISODE 3 - Article-Level Metrics: The Change Agent of Medical Publishing

147

The Medical Affairs Opportunities of Real-World Evidence

148

Digital First Scientific Communications – How digital is transforming scientific communications Episode 2 - Enhanced Publication Content Today and Tomorrow

149

Medical Affairs 2030: The Future of the Function

150

Digital First Scientific Communications – How digital is transforming scientific communications - EPISODE 1 - The Digital Transformation of Medical Journal Publishing

151

Early Career Professionals: Paths Into Medical Affairs

152

What is Cybersecurity And Its Importance For Medical Device Manufacturers: Episode 1

153

Field Medical External Stakeholders: Partnering for Today and Tomorrow - Episode 3 Interacting with Academic Drug Developers

154

The Ghosts of MSL Past, Present and Future

155

Field Medical External Stakeholders: Partnering for Today and Tomorrow - Episode 2 Partnering with Patient Advocacy Organizations

156

What is the Insights gap and why should you care?

157

Discovering and Engaging Hidden Thought Leaders and Their Networks.

158

Moving Beyond Ad Boards: Asynchronous HCP Engagement Strategies

159

Field Medical External Stakeholders: Partnering for Today and Tomorrow: Episode 1 - Medical Communication Agencies

160

How to Tell the Difference Between Insights and Observations in Medical Affairs

161

Transitioning to Hybrid with an Optimal Content Management Strategy

162

The Evolving use of Social Media in Medical Affairs

163

Field Medical Stakeholders: Episode 18 -- Market Development

164

Scientific Communications Platforms for Thought Leader Discovery and Engagement

165

Field Medical Stakeholders: Episode 17 -- Marketing

166

Natural Language Processing for Medical Insights

167

Medical Information: Expanding Capabilities in Medical Information

168

Field Medical Stakeholders Partnering for Today and Tomorrow: Episode 16 -- Panel Discussion: The role of MSL Excellence & Capabilities

169

Medical Information:  How Did We Execute on Our Learnings to Ensure a Great Patient Experience

170

Field Medical Stakeholders Partnering for Today and Tomorrow - Episode 15: Health Economics and Outcomes Research

171

Medical Information: An Innovative Approach to Understanding the Needs of Our Patients

172

Partnering for Today and Tomorrow - Episode 14 Regulatory

173

Medical Information:  A Patient Centric Approach

174

Partnering for Today and Tomorrow - Episode 13 Training/Learning & Development

175

Adapting to the Virtual Conference Experience P3

176

Partnering for Today and Tomorrow - Episode 12 Compliance

177

Adapting to the Virtual Conference Experience P2

178

The future is hybrid: Why virtual events are here to stay

179

Field Medical Stakeholders: Partnering for Today and Tomorrow - Episode 11 Clinical Operations

180

Adapting to the Virtual Conference Experience P1

181

Field Medical Stakeholders: Partnering for Today and Tomorrow - Episode 10 Patient Advocacy

182

How can Medical Affairs and HEOR work together more effectively?

183

Insights: Social Listening for Insights

184

Field Medical Stakeholders: Partnering for Today and Tomorrow - Episode 9 Corporate Alliance Management

185

Impact of the 21st Century Cures Act

186

Social Media in Medical Affairs: Beyond Passive Listening

187

Field Medical Stakeholders: Partnering for Today and Tomorrow - Episode 8 Clinical Trials

188

Typical Challenges with Moving Digitalization Initiatives Forward for Medical Affairs -- Episode 3

189

Field Medical Stakeholders: Partnering for Today and Tomorrow - Episode 7 Medical Writing/Publications

190

Typical Challenges with Moving Digitalization Initiatives Forward for Medical Affairs - Episode 2

191

Field Medical Stakeholders: Partnering for Today and Tomorrow - Episode 6 Medical Information

192

Typical Challenges with Moving Digitalization Initiatives Forward for Medical Affairs Ep 1

193

Field Medical Stakeholders: Partnering for Today and Tomorrow - Episode 5 Government Affairs

194

Developing Publication PLS: The Patient Perspective

195

Field Medical Stakeholders: Partnering for Today and Tomorrow - Episode 4 Market Access

196

How COVID-19 Accelerates Orthopedic Opportunities in Ambulatory Surgery - episode 2

197

Developing Publication PLS: The Pharma Perspective

198

Creating an HEOR Function Within Medical Affairs

199

Field Medical Stakeholders: Partnering for Today and Tomorrow - Episode 3 Medical Affairs

200

The Role of Data and Analytics in Leading and Managing Field Medical Teams

201

Medical Affairs Plans: From Strategic Planning to Measuring Impact - Episode 4

202

Opportunity amid volatility, uncertainty, complexity and ambiguity (VUCA) in the changing MSL value proposition

203

Medical Affairs Plans: From Strategic Planning to Measuring Impact - Episode 3

204

Field Medical Stakeholders: Partnering for Today and Tomorrow - Episode 2 Global Product Strategy

205

Metrics Matter! Measuring the Impact of Internal Training

206

What’s in it for me? Engaging, Motivating, and Supporting Staff with Internal Training Virtually and Face-to-Face

207

Patient as Priority: Designing and Refining Internal Medical Affairs Training to Support Patient Outcomes

208

History of Real-World Evidence Prior to the 21st Century Cures Act

209

Medical Affairs Plans: from Strategic Planning to Measuring Impact - episode 2

210

Field Medical Stakeholders: Partnering for Today and Tomorrow - episode 1 Global Communications

211

How COVID-19 Accelerates Orthopedic Opportunities in Ambulatory Surgery

212

Expert Engagement: Driving the Strategic Impact of Medical Affairs

213

Medical Affairs Plans: from Strategic Planning to Measuring Impact - episode 1

214

Executive Leadership Perspectives on MA Strategic Planning - episode 2

215

Executive Leadership Perspectives on Medical Affairs Strategic Planning - Episode 1

216

The application of Real World Evidence in Regulatory Decision Making

217

European Union Medical Device Regulations (EUMDR): ep 2

218

European Union Medical Device Regulations (EUMDR): ep 1 Podcast Objectives, Panel Introductions, Why EUMDR?, and What does it really mean?

219

Transitioning between Pharma and MedTech…and vice versa: ep 6 Strategies for Transitioning

220

Transitioning between Pharma and MedTech…and vice versa: ep 5 Organization structure, team size, lift in product development

221

Transitioning between Pharma and MedTech…and vice versa: ep 4 Ideal MA Leadership Qualities – communication skills, personality traits, scientific skills

222

Transitioning between Pharma and MedTech…and vice versa: ep 3 Customer Preferences, Patient Centricity and Payer Interactions

223

Transitioning between Pharma and MedTech…and vice versa: ep 2 Transferable skills…What challenges exist?

224

Transitioning between Pharma and MedTech…and vice versa: ep 1 Podcast Objectives, Panel Introductions and Personal Stories

225

The Dynamic World of Field Medical: Are you a driver or passenger? ep 4 America’s Got Talent and so do Field Medical Teams!

226

The Dynamic World of Field Medical: Are you a driver or passenger? ep 3 The MSL Role – Today and Emerging Areas

227

The Dynamic World of Field Medical: Are you a driver or passenger? ep 2 MSL: Why specialized training is a requirement and not optional.

228

The Dynamic World of Field Medical: Are you a driver or passenger? ep 1 Objectives, panel introductions and what to expect at the MAPS Annual Global Meeting on March 8th

229

Stakeholder Expectations and Collaboration in the Evolving Healthcare Landscape: ep 4 From Global to Local

230

Stakeholder Expectations and Collaboration in the Evolving Healthcare Landscape: ep 3 Commercial Engagement

231

Stakeholder Expectations in the Evolving Healthcare Landscape: ep 1 Patient Centricity

232

Stakeholder Expectations and Collaboration in the Evolving Healthcare Landscape: ep 5 Partnering with Commercial R&D

233

Stakeholder Expectations and Collaboration in the Evolving Healthcare Landscape: ep 2 R&D Expectations

234

Stakeholder Expectations and Collaboration in the Evolving Healthcare Landscape: R&D Expectations