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All Episodes

The New Mainstream Podcast — 161 episodes

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Title
1

The Rise of Agentic AI: What It Means for Consumer Behavior and Trust with Michael Nevski

2

The Future of American Soccer: Culture, Pathways, and the Rise of Black Fandom with Patrick Rose

3

The NFL’s Bad Bunny Bet: Culture, Risk, and Why Brands Played It Safe with Michelle O’Grady

4

Personal Branding in a Noisy World with Jim Blair

5

Representation, Culture, and Power in the Marketing Ecosystem with Arnetta Whiteside

6

From Insights to Real Impact: When Research Becomes Patient Advocacy with Carlos Guerrero Anderson

7

Rethinking Gen Z: Why Culture, Not Language, Is the New Core of Multicultural Marketing, with Oscar Padilla

8

Empathy in Action: How Cultural Insight Drives Better Products with Agustin Hernandez

9

From Signals to Strategy: How Foresight Turns Human Insight into Future Innovation with Jay Hasbrouck⁠

10

Bridging Culture and Commerce in Multicultural Marketing with Liz Pedraza

11

Advancing Health Equity Through Authentic Storytelling in Multicultural Marketing with Nikki Hopewell

12

Building Responsible AI With Innovation, Ethics and Inclusion with Norman Valdez

13

Trust, Tech, and the New Financial Playbook: Navigating the Generational Divide with Aijaz Hussain Shaik

14

How Inclusive Workplaces Turn Military Experience into Business Advantage with Ari Friedman

15

Why Internal Messaging Fails and How Inclusive Communication Fixes It with Jenna Marston

16

What Brands Get Wrong About the New America, Navigating Cultural Nuance with Julia Glidden & Ruth Moss

17

Latino Entrepreneurs, Mexico, and the Market Opportunity Brands Can’t Ignore with Israel Serna

18

Speaking Their Language: The ROI of Inclusive Marketing with Crystal Marie McDaniels

19

Inside the Science of Building Brand Trust Through Storytelling with Kate Smiley

20

What Latin Music’s Global Rise Teaches Us About Culture, Consumers, and the Future of Marketing with Jose Abreu

21

Language Out, Culture In: Reframing Multicultural Marketing with Randy Gudiel

22

Multicultural Marketing Isn’t Optional, It’s a Business Imperative with Hernan Tagliani

23

The Role of Race in Consumer Behavior and Inclusive Markets with Sonya A. Grier

24

The Power of Authenticity in Creator and Influencer Marketing Strategies with Gabe Mederos

25

How Authenticity Drives Business Growth in Hyper-Aware Markets with Maribel Lara

26

Redefining Masculinity: Navigating Identity, Strength, and Change with Whitney Dunlap-Fowler

27

Breaking Systemic Barriers Through Workplace Reform and Entrepreneurship

28

Cultivating Customer Loyalty Through Relationship Design with Cairo Marsh

29

From TV to Twitch: Navigating the Evolving Media Landscape with Marcela Doria

30

How Diverse Creators Are Evolving from the Margin to Mainstream with Flavio Morales

31

Future-Proofing Brands: The Power of Inclusive Marketing in Music and Media with Robert Vélez

32

From Impact to ROI: Exploring the Link Between DEI and Business Results with Kimberly Ayers Shariff

33

AI and the Evolving Market Research Landscape with Dan Comenduley

34

The Enduring Importance of Inclusive Marketing in a DEI Adverse World with Devoreaux Walton

35

The Cross-Cultural Advantage: Michael Roca on Rethinking Multicultural Marketing with Michael Roca

36

How Inclusive Design is Impacting the Future of Work with Ryan Anderson

37

Marketing in a Multicultural World: From Niche to Core with Glory Alcántara

38

Multicultural Marketing: Bridging the Gap with Contextual Technology with Tony Gonzalez

39

Authenticity Matters: Why Market Research Needs Diversity to Connect with Black Consumers with Dawn V. Carr

40

Revealed: The Critical Role of Brand Strategy in Business Success with Darren Horwitz

41

Is Market Research Poised for Sustainable Growth in the AI Era? with Michael Nevski

42

Diverse Teams Can Transform Market Research: Authentic Insights Ahead with Kai Fuentes

43

Bridging Cultures, Elevating Wellness: The Future of Multicultural Marketing with Will Campbell

44

Revolutionizing Sports Fandom: Engaging Young Bilingual Latino Fans with Jesus Chavez

45

Can the Insights Industry See Itself Clearly? with Ali Henriques

46

Suma Wealth: Empowering Financial Inclusion Among Latinos with Insight and Humor with Beatriz Acevedo

47

Overcoming the Limits of Multicultural Marketing with Javier Farfan

48

Inclusive Farm Bill Advocacy: Advancing Food Justice for All with Christina Wong

49

DEI: The Secret to Building High-Performing Inclusive Workplaces with Maria Morukian

50

How Fintech is Changing the Way Gen Z Manages Money with Lilah Raynor

51

Embracing Natural Curls: The Rise of the Natural Hair Market with Stephanie LaFlora

52

How Market Research Can Help Brands Connect with Black Consumers with Pepper Miller

53

How DEI Helps Companies Build Early Career Talent Pipelines and Strengthen Employer Brands with Henal Majethia

54

How to Use Adaptative Marketing Strategies to Engage Communities and Build Brands with Dr. Raymona H. Lawrence

55

What You Need to Know About the Bilingual Bicultural Hispanic Market with Maria Twena

56

Will AI Modernize the Insights Industry? Here Are the Pros and Cons with Rick Kelly

57

Driving Sustainable Change Through DEI and Employee Engagement with Sue Schmidlkofer

58

Navigating the Intersectionality of Organizational Culture and Change Management with Alissa Lieppman

59

Promoting Health Equity: Overcoming Implicit Bias in Public Health with Denise Evans

60

The Mechanics of Effectively Engaging Asian American Survey Panelists with Iris Yim

61

Beyond the Hype: Genuine Commitment to DEI in the Beauty Industry with Mia Talavera

62

Gender-Neutral Roles and Representation in Advertising and the Workplace with Dana Rapoport

63

Why Partnering with DEI Consultants Can Drive Meaningful Change in Your Organization with Ali Sheehan Mignone

64

Breaking Down Barriers: Creating Inclusive Workplaces Through Behavioral Change with Tanya Diaz-Goldsmith

65

Can Impact Investing Level the Playing Field for Diverse Founders? with Jessica Salinas

66

Market Researchers: Empathy Activists Dismantling Untruths with Rob Volpe

67

Training NextGen BIPOC Youth for STEAM Careers Can Close the Wealth Gap with Dr. Hassan Brown

68

From Vision to Value, Creating Scalable Employee Resource Groups with Illianna Acosta

69

DEI and Executive Buy-In: Why Hiring and Multicultural Marketing Are At Risk with Dominique Dickson

70

Is Your Talent Pipeline Diverse? Your Marketing Tells the Real Story with Carole Smith

71

Corporate Investment in Small Business, the Path to Business Equity with Roberto Martinez

72

Disability Inclusion: Are Your Online Surveys Accessible? with Timothy Cornelius

73

FinTech's Impact on Private Practice Growth with Mario Amaro

74

Marketing to Bicultural Latinx Consumers with Silvia Li Sam

75

Advancing Latino Health Equity Through Community Health Workers with Mariza Hardin

76

The Reckoning: Democratizing the Beer Industry with Jessica Infante

77

Culture and Opportunity Drives Surge in Hispanic Boxing Fandom

78

Diversity In Market Research, Attracting the Next Gen with Misty Wilson

79

Multi-Hyphenated Creator Economy Disrupts Influencer Marketing 1.0 with Donnelle Branche

80

Keeping it 200: How Latinos Navigate the American Experience with Vanessa Vigil

81

Challenging Gender Stereotypes, Showing Greater Empathy with Lauren Triplett

82

Easy Solves, The Wrong Approach To D&I with Whitney Dunlap Fowler & Shazia Ginai

83

Serving Up Authenticity in Food and CPG

84

Brand Allies: Seeing Multicultural Consumers As People First, Not Dollar Signs

85

Closing the Digital Divide for Latinx Consumers

86

Multicultural Marketing, A Strategy Not A Tactic

87

Hypercultural Latinx, The Next Generation of Growth

88

Micro Cultural Insights Deliver Hyper Engaged Audiences, Higher Conversion Rates

89

Norwalk Brew House, Craft Beer On Purpose

90

America Goes Multicultural, Get Ready For The New Norm

91

Supplier Diversity: Connecting Entrepreneurs to Economic Opportunity

92

Death Tech: The Lalo App Creates Ad-Free Story Hub For Grieving Families

93

Using Ground Truthing to Combat False Narratives and Challenge Assumptions

94

How Strategists Use Cultural Context, Data, And Point of View To Tell Stories

95

Using Sensory Research, Social Media, and Search To Explore Cultural Shifts

96

How To Use Intrapreneurship To Champion Diversity & Inclusion Within Organizations

97

Resources & Relationships: Empowering Diverse Talent

98

Redefining Identity: New Rules for Sampling in Market Research

99

The Business Case for DEI Makes Cents, But Are You All In?

100

Data & Storytelling: Lifting the Voices of Underrepresented Groups

101

The Importance of Inclusivity in Product Development

102

Marketing to Upwardly Mobile Hispanics: Culture Still Matters

103

Online Focus Groups Expected To Trend Post-Pandemic

104

[Podcast] The Portability of Culture: Technology & Segmentation

105

[Podcast] Will the Shift to Digital Make Qualitative Research More Inclusive?

106

[Podcast] Online Qualitative Research: Optimizing the Respondent Experience

107

[Podcast] Linguistics and Identity: Why Translation Without Transcreation Falls Short

108

Metaphoric Research: Tapping into the Consumer Psyche

109

[Podcast] Beyond the Register – The Correlation Between Multicultural Employees and Consumers

110

[Podcast] How Latin American Brands Can Use Research to Scale in U.S. Markets

111

[Podcast] In-Person to Online: Reimagining Qualitative Research During the Pandemic

112

[Podcast] Bilingual, Bicultural Children Shape Hispanic Purchase Decisions and Brand Advocacy

113

[Podcast] The Need for Multicultural Developers in Market Research Design Grows

114

[Podcast] The Importance of Multicultural Sampling

115

[Podcast] Black American Subcultures Matter, Too

116

[Podcast] Remix Culture: Multiculturally Influenced, Influencing Culture

117

[Podcast] Building Latinx Brand Advocates Through Online Purchasing Insights

118

[Podcast] Technology Makes Personal Finance Accessible to Hispanics

119

[Podcast] Not Just Campaign, A Commitment - Multicultural Marketing and The New Majority

120

[Podcast] Elements of Culture - Audience Segmentation That Builds Trust and Credibility

121

[Podcast] Using Influencer Marketing to Progress Culture

122

[Podcast] Multicultural Consumers Will Lead America’s Economic Recovery

123

[Podcast] Latina Businesses Hit Hard By Financial Losses During COVID-19

124

[Podcast] Common Ties: Cultural DNA Shifts Brand Strategy During Pandemic

125

[Podcast] - Diversity and Inclusion Extends Beyond Recruiting - It’s Good Business

126

[Podcast] Semiotics, Culture, and Multiculturalism - The Intersection of Meaning and Marketing

127

[Podcast] Data Analytics Reveal How Multicultural Consumers Communicate During the Pandemic

128

[Podcast] “Digital Sherpas” - Bilingual Hispanics Are Gatekeepers of the Digital Ecosystem

129

[Podcast] Fastest-Growing. Affluent. Culturally Confident. Asian Americans Raise the Bar

130

[Podcast] Getting Creative - How the Hispanic Restaurant Industry is Weathering COVID-19

131

[Podcast] Digital, Diversity and Youth - Upending the Value Chain

132

[Podcast] Music Marketing Trends Reveal New Ways to Engage Multicultural Consumers

133

Redefining Diversity & Inclusion Is Essential To Business Sustainability

134

Podcast: Growth Hacks for Minority, Women-Owned Enterprises

135

Exploring the Impact of Individualistic and Collectivist Cultures on Consumer Marketing

136

[Podcast] Using the Spanish Language To Better Engage Hispanic Consumers

137

Why Brands Can’t Afford to Ignore Social Issues Impacting Black Consumers

138

ThinkNow Mobile App Trends Report 2018

139

ThinkNow Report Media Report 2018

140

ThinkNow Entrepreneurship Report 2018

141

ThinkNow Social Media and Digital Usage in 2018

142

ThinkNow Hispanic Soccer Fan Study 2018

143

ThinkNow Pulse Total Market Consumer Sentiment Report 2018

144

ThinkNow Voice™ Total Market Smart Speaker Purchase Habits

145

ThinkNow Retail™ Holiday Shopping Report 2017

146

[Podcast] ThinkNow Media™ - Streaming Services, Gaming & Media Consumption Habits Report 2017

147

[Podcast] ThinkNow Money™ – Total Market Personal Finance Insights

148

ThinkNow Drive™ – Automobile Buying Trends & Habits Report 2017

149

[Podcast] ThinkNow Affinity™ Brand Loyalty Study

150

[Podcast] ThinkNow Gen™ We Are Gen Z: We Are Shoppers Report

151

[Podcast] The Future Of Casual Dining? Asian Consumers

152

[Podcast] Total Market Binge Viewing Report 2016

153

[Podcast] African-American Consumer Sentiment Unsurpassed In Total Market

154

[Podcast] Total Market Virtual Multicultural Reality Report 2016

155

[Podcast] Sharing Economy Report 2016

156

[Podcast] HMP Wave 5: Asian Focus: Media, Entertainment & Technology

157

ThinkNow Pulse™ Hispanic Consumer Sentiment Study 2017

158

[Podcast] ThinkNow Retail™ Asian Holiday Shopping Trends 2016

159

ThinkNow Retail™ Hispanic Holiday Shopping Trends [Snapshot] 2016

160

African-American Millennials – Media and Technology Habits Report 2016

161

What Are Consumers Lovin’ About Fast Food? Maybe Not What You Think [Report]