All Episodes

Rep Education, Whirlpool's Reckoning, Bosch's Surprise & Sub-Zero's First Warning | Steel Cod Retail Council

The Trade Show Junkie: How to Actually Get Something Real Out of Industry Events | Sales Deep Dive

Why Doesn't Steel Cod Cover GE, LG, and Samsung? We Answer That and More | Mailbag

Thermador Is Losing the Floor in Certain Markets — And It's Not the Products Fault | Steel Cod Retail Council

"Do You Like This Brand?" — What to Say When a Customer Puts You on the Spot

Why True Refrigeration Passed Sub-Zero (and How They Did It) | Andrew Shead, True Caliber

Kalamazoo Echo vs. Lynx: The Versus Episode That Started With a Fight

Mailbag Monday: Stubborn Customers, Power Index Truth, and the Sub-Zero Challenge Question

8 Unfiltered Retail Council Answers: The Brands the Floor Is Watching, Praising, and Questioning

Three Questions to Ask About Every Dishwasher Before You Recommend It

Mason Watkins of ZLINE: Attainable Luxury, Service History, and the Big Box Question

Why Higher Spin Speed Isn't Always Better — The Full Spin Cycle Story

Single or Double Ovens: The Appliance Versus With the Most Regrets

The Feature Hierarchy Induction Brands Hope You Never Talk About

The Most Valuable — and Most Ignored — Voice in the Appliance Industry

John Howells of ILVE: Rebuilding Trust, Service, and the Independent Channel Story

The Door Gasket: The Most Consequential Part of Refrigeration Nobody Talks About

Power Index: Which Luxury Grill Brands Are Losing Showroom Conversations Right Now

How to Sell a French Top to Someone Who Has No Idea What It Is

How to Sell Refrigerator Food Preservation Without Sounding Like a Brochure

Julie Burns, Executive Director of Monogram, on What's Actually Driving the Brand's Rise

Bigger Kitchen Doesn't Mean Better Kitchen — And Nobody In the Room Will Tell You That

When the Customer Knows More Than You: What Great Salespeople Do Differently

Qoldfusion Residential Walk-In Refrigeration: Why Dealers Keep Saying No and Why That's Costing Them

Product Expert vs. Problem Solver: What Actually Makes a Great Appliance Salesperson

What a Chef Wants Appliance Salespeople to Know About How Customers Actually Cook Ft. Chef Rachelle Boucher

Reviews vs Reality: The Customer Research Problem Salespeople Face Every Day

Miele vs. Gaggenau: What the Customer Psychology Really Tells Us About Luxury Appliance Buying

Thermador Emerald vs Bosch 500: The Package Sales Trap Nobody Talks About

Samsung’s Trust Problem: Why Attention Isn’t Creating Confidence

George Kandathil on Modern Appliance Sales, Customer Research, and Building Trust

The Good-Better-Best Ladder Trap: Why Salespeople Lose Customer Trust

The “I Won’t Use That” Objection: Why Modern Appliance Selling Is Changing

Gas Range Knob Control: The Cooking Experience Salespeople Forget to Demonstrate

Maytag Pet Pro vs Samsung Pet Care: The Expectation Problem Salespeople Must Manage

Brass vs Aluminum Burners: The Cooking Performance Story Salespeople Get Wrong

Luxury Dishwasher Power Index: Why Some Brands Are Rising While Others Fade

Energy Efficiency and Customer Trust: The Appliance Industry’s Biggest Risk (Part 2)

Energy Efficiency vs Appliance Performance: Where the Industry Draws the Line (Part 1)

Agitator vs Impeller: The Laundry Debate Salespeople Explain Wrong

Dishwasher Racking: The Most Important Sales Conversation Everyone Rushes Through

Perimeter vs Baffle Ventilation: The Performance Tradeoff Salespeople Ignore

Refrigerator Air Filtration: The Premium Feature Salespeople Ignore

Luxury Induction Cooktop Market Shifts: Analyzing the JennAir and Viking Surge vs. Thermador and Fisher & Paykel Slump

Angela Warner on Why Most Sales Training Fails

The Designer vs. Salesperson Dynamic: Who Actually Controls the Luxury Appliance Sale?

Open vs Sealed Burners: The Cooking Performance Debate Salespeople Oversimplify

Heat Pump vs Traditional Dryers: Why Customers Resist the “Better” Option

Linear vs Traditional Compressors: The Appliance Debate Salespeople Oversimplify

Luxury Induction Power Index: Why Some Brands Are Rising and Others Are Slipping

Elica Ventilation: How to Stop Costly Project Mistakes

CEO of Pinnacle Sales Group on Why Brands Win or Die on the Sales Floor

Big Box vs Independent Retail: The Real Reason Dealers Lose Sales

What the Market Is Actually Telling Us About Built-In Refrigeration