All Episodes
Under the Influence with Terry O'Reilly — 431 episodes
Ham on Wry: All About Sandwich Board Advertising
Pants are on Fire: When Customers Lie to Marketers
Cheeky Advertising
Billionaire Tourism for the Super Wealthy
When You're This Big, They Call You Mister
Seeing Is Believing: The Power of Demonstration Commercials - Part Two
Seeing Is Believing: The Power of Demonstration Commercials
Ask Terry 2026
Creativity is the Most Powerful Business Tool: Canadian Marketing Awards 2026
Flexi Discs
Joe Sedelmaier Tribute
Newsjacking
Bookmarks 2026
Terry Guests on "White Coat, Black Art" with Dr. Brian Goldman
Debut Commercials - Part Two
Debut Commercials
Monumental Advertisements: Branded Buildings
Brand Envy (2026)
Rue McClanahan: Every Kick's A Boost
Selling Violence: Marketing Combat Sports
Unhinged Advertising: The Power of the Absurd
Nobody's Ugly on Radio: The Superpower of Audio
It's a Floor Wax and a Dessert Topping: Unintended Product Uses
Sweaty Billboards: Marketing The Movies
Small Wonders: Tiny Inventions. Big Impact.
Car Cuisine: Car Companies in the Food Business
From Tiffany’s to Donkeys: Catalogues Rise Again
Happy World Radio Day. Revisiting "Air Quotes: Creative Radio"
Terry Ranks The Super Bowl 60 Ads
Jingles: Rhythmic Instruction Manuals
Interview with Genny Schorr, Punk Pioneer and Wardrobe Stylist To Rock Stars
Rage Marketing: Monetizing The Fury
Clapback Advertising: The Art of the Response Ad
Fakevertising
Lend us your ears – we have some exciting news
Newsjacking
Putting The Awe in Audio
The Marketing of Taylor Swift (Taylor's Version)
Cannabis Marketing
Disappearing Acts: When Popular Brands Are Discontinued
Double Fantasy Guitarist Earl Slick Talks About Lennon
Copycat Brands
Hiding in Plain Sight: The Surprising Influence of Marketing
Nooner Nookie: The Allure of Marketing Freebies
Brand Envy
The Phrase That Pays: Marketing Contests
Billboards Are Always In Bloom
Bookmarks
Hitting The Road With Marketing Mobiles
Johnny Wants The Jet: The Loopy World of Loop Holes
Touch The Pickle: Marketing Gender Equality
Nashville Songwriter Gary Burr Pens A Novel About A Fictional Beatles Reunion
Allure of Bad-Ass Advertising: Anti Heroes
Tools for the Family Jewels: Gender Bending Brands
Hard Days & Golden Knights: The World of Brand Twins
You Can Check In, But You Can't Check Out: Branded Hotel Rooms
Dish Night at the Movies: Marketing Motion Pictures
The Very First Episode of "Backstage at the Vinyl Cafe" Podcast
When You've Got It, Flaunt It: The George Lois Story
Gold, Silver & Spinach: TV Shows As Marketing
History of the Goalie Mask
Long Overdue: The Creative Boom of Library Marketing
Fish Where The Fish Are: Surprising Help Wanted Ads
Singer Dion DiMucci
The Willy Wonka Secret: Candy Bar Advertising
Selling Love: The Business of Online Dating
Ask Terry 2025
Gone in 60 Seconds: Crazy Automobile Stunt Commercials
Yes I Can: Marketing to People with Disabilities
Brand Envy (2025)
CAT-alogues & DOG-alogues: Pet Marketing
Bookmarks 2025
Seizing The Moment
A Moment I'll Never Forget: The Power of PSAs
Brand Strategist & Author Peter Wilken
Interview with Author & Arkells Frontman Max Kerman
Brand, James Brand
Commercial Outtakes & Bloopers
Two Minutes For Looking So Good: Star Athlete Endorsements
Busiest Day Of The Year
Brand Envy #Canada
Orchestrating Elections: Political Campaign Songs
Recorded Live in Toronto: Wicked Brand Fails of 2024
Putting the Motion in Motion Pictures: Movie Theatre Marketing
Forbidden Branding
SNL & Commercial Parodies (Encore)
Hug the Cactus: Advertising to Haters
Strange Smells: The Marketing of Unusual Fragrances
Purple Comb-Overs: The Power of Personal Style
The Iceman Cometh: How Ice Transformed Our Lives
Last Chance Tourism
From Bonanza to Batman: When Fictional Characters Endorse Real Products
Dave Cooks the Turkey
Rejecting Elf
Terry guests on Talk About Talk
Under the Influence LIVE: Cheers to 20 Years
The Beatlology Interviews: "Beatles ’64” director David Tedeschi
The Beatlology Interviews: Producer Mark Hudson
Weight Loss Drug Ads: Good or Bad?
The Beatlology Interviews: Actor Mark Hamill
The Beatlology Interviews: Springsteen Drummer (and Beatles fan) Max Weinberg
The Beatlology Interviews: Yellow Submarine Animator Tom Halley
Marketing The Olympics
The Beatlology Interviews: David Sheff
A Tribute to Bob Newhart
The Beatlology Interviews: Astrid Kirchherr
The Beatlology Interviews
Ask Terry (2024)
Brand Envy 2024
Plop, Plop, Fizz, Fizz: How Companies Double Their Profits
Houston, We Have Pizza: Advertising in Outer Space
Die Another Day: Reviving Old Commercials
Bookmarks 2024
The Gong Show: Ads That Could Never (Ever) Run Today
Cars Are The Stars: Automobile Brands in Hollywood
Ham on Wry: Sandwich Board Advertising
Pants on Fire: When Customers Lie to Marketers
Cheeky Advertising
Billionaire Tourism
When You're This Big, They Call you Mister
Terry Interviews Arkells Lead Singer Max Kerman
Buy-O-Pics: When Brands Become Movies
Seeing is Believing: The Power of Demonstration Commercials - Part 2
Seeing is Believing: The Power of Demonstration Commercials
Putting the Awe in Audio
Terry talks with a Cannabis Producer
The Marketing of Taylor Swift: (Taylor's Version)
Cannabis Marketing
When Bad Commercials Become Cult Classics: Live Recording from Reid's Distillery
Copycat Brands
Disappearing Acts: When Popular Brands Are Discontinued
We're back January 6th
Sounds That Sell
Ask Terry (From the AOP Archives)
Terry's Book Club (From the AOP Archives)
We May Not Be Big, But We're Small - World's Smallest Record Store
Three Foot Marketing
Dynamic Duos: The Famous Partnerships in Advertising
Speed Bumps: The Magical Ingredient in Marketing
Rejecting Mad Men
The Sound of Persuasion
Genericide: When A Brand Name Becomes Generic
The Happy Homemaker: How Advertising Invented The Housewife - Part 2
The Happy Homemaker: How Advertising Invented The Housewife - Part 1
Ask Terry 2023
Hiding in Plain Sight: The Surprising Influence of Marketing
Bookmarks 2023
The Allure of the Bad-Ass: Advertising Antiheroes
Nooner Nookie: The Allure of Marketing Freebies
The Phrase That Pays: Marketing Contests
Canadaland Goes Under The Influence
Billboards Are Always in Bloom
Brand Envy (2023)
Hitting the Road with Marketing Mobiles
Johnny Wants the Jet: The Loopy World of Loopholes
Hard Days & Golden Knights: The World of Brand Twins
Long Overdue: The Creative Boom of Library Marketing (Encore)
Touch The Pickle: Marketing Gender Equality
You Can Check In, But You Can Never Check Out: Branded Hotel Rooms
You're going to love Marketing Against The Grain
Dish Night at the Movies: Marketing Motion Pictures
The Commercial From The Black Lagoon: Horror in Advertising
When You've Got It, Flaunt It: The George Lois Story
Only In Advertising: Stories From The Front Lines (Encore)
Gold, Silver & Spinach: TV Shows As Marketing
Fish Where The Fish Are: Surprising Help Wanted Ads
One Sentence Sermons: The Wit of Church Signs
Tools for the Family Jewels: Gender Bending Brands
The Willy Wonka Secret: Candy Bar Advertising
Backstage at the Vinyl Cafe comes to Apostrophe
London Bridge Is Down: How The Queen’s Death Affects Marketing
We're back January 7th
Even More Remarkable Brands
Mad Women
S3E05 - Marketing Rock and Roll, Part Two
Burn The Boats: Brands That Risked and Won
Ageism In Advertising
Rejecting Colonel Harland Sanders
The Commercials You Grew Up With
S3E04 - Marketing Rock and Roll, Part One
AOP Goes to the Movies
Marketing Pioneers
Candid Commercials: Real People in Advertising
It's Not Easy Being Green: Green Marketing
Luxury Advertising
Bonus Episodes from Age of Persuasion 2011
S11E25 - Ask Terry (2022)
S11E24 - Arch Enemies
S11E23 - Bookmarks 2022
S11E22 - Brand Envy 2022
S11E21 - "Rule Breakers"
S11E20 - Brilliantly Bland: Why Boring Sells
Rejecting The Rubik's Cube
S11E18 - Confessions of a Book Lover: The Art of Marketing Books
S11E17 - Put A Tiger in Your Tank: Advertising Gets Animated
S11E16 - Only in Advertising: Stories from the Front Lines
S11E15 - Surprising Origin Stories
S11E14 - From Batawa To Port Sunlight: The Story of Company Towns
S11E13 - My Best Mistake "Bonus" Pod to celebrate Canada Reads on CBC
S11E12- Lions, Panties & Hotel Keys: Hollywood Publicity Stunts
S11E11 - Don't Do It Advertising - Part Two
S11E10 - Don't Do It Advertising
S11E09 - Tornados & Lawsuits: Why Companies Wrestle with Name Changes
S11E08 - Medicine & Miracles: The Power of Hospital Marketing
S11E06 - Inside The Super Bowl
S11E05 - How Jerry Goodis Made an Advertisement a Beautiful Thing
S11E04 - Selling Love: The Business of Online Dating
S11E03 - Long Overdue: The Creative Boom of Library Marketing
S11E02 - Perry Mason Moments: The Most Unexpected Ads of 2021
S11E01 - Number Fever: Surprising Stories of Bottle Cap Marketing
We’re back January 8th
S10E25 - Ask Terry 2021
S10E24 - Can’t Get Enough of That Wonderful Duff: Fake Hollywood Brands
S10E23 - Tombstone Tourists: The Growth of Cemetery Tourism
S10E22 - The Show Must Go On: Broadway Marketing
S10E21 - Too Many Turk Brodas: Trading Card Marketing
S10E20 - Bookmarks 2021
S10E18 - There’s Something About Mary: Mad Woman Mary Wells
S10E17 - Son of Crocodile Dundee: Nostalgia Advertising
S10E16 - I Can’t Believe I Ate The Whole Thing: Surviving The Ad Biz
S10E15 - Who Will Buy My Memories: Fan Club Marketing
S10E14 - One Toke Over The Line: 50-Year Marketing Milestones
S10E13 - Red Carpet Marketing: The Business of Award Shows
S10E12 - Air Quotes: Creative Radio 2021
S10E11 - Brands Are People, Too: Products Named After Inventors (Encore)
S10E10 - Brand Envy 2021
S10E09 - The Future Is Furry: Animals In Advertising
S10E08 - Celestial Advertising: The Art of Skywriting
S10E07 - It’s Finger Lickin’ Bad: Marketing in the Time of Covid
S10E05 - It’s a bird, it’s a plane, it’s Superheroes in Advertising!
S10E04 - Escape Or Die Frying: The Art Of The Movie Poster
S10E03 - You're Soaking In It: Female Brand Icons
S10E02 - Switch-Pitchers: When Spokespeople Change Brands
S10E01 - The Times They Are A-Changin': Brands Crushed By Zeitgeist
We're back January 7th
S9E26 - Ask Terry 2020
S9E25 - You Must Remember This: The Mandela Effect
S9E24 - Branding A Disease
S9E23 - Bookmarks 2020
S9E21 - Fix It Again, Tony: Brand Nicknames
S9E20 - Setting The Table: Best Opening Stories
S9E19 - Flip, Flop or Fly: The World of Test Markets
S9E18 - Talk Ain’t Cheap: How Conversations Impact Business
S9E16 - Brand Envy 2020
S9E15 - Takes a Licking and Keeps on Ticking: Advertising Torture Tests
S9E14 - Thumbs Up or Thumbs Down: The New World of Online Reviews
S9E13 - Lend Us Your Ears: The Intimate Art of ASMR Marketing
S9E11 - For Better or For Worse: Wedding Marketing
S9E10 - Come Fly With Me: Airports Are Now Brands
S9E09 - Search Parties: The Relentless Hunt For New Customers
S9E08 - The Name Game: Brand Names In Different Countries
S9E06 - Set Jetting: Film Locations As Tourism Marketing
S9E05 - Sound + Vision: Album Covers As Marketing, Part Two
S9E04 - Sound + Vision: Album Covers As Marketing
S9E03 - Putting Fans In Stands: How Sports Teams Sell Tickets
S9E02 - Goliath Meet David: Small Brands That Beat The Big Boys
S9E01 - Same Bat Time, Same Bat Channel: Marketing TV Shows
S8E25 - Ask Terry 2019
S8E24 - God Save The Commercial: When Ads Are Banned
S8E23 - The Risk in the Asterisk: Fine Print & Advertising Disclaimers
S8E22 - Bookmarks 2019
S8E21 - Brand Envy 2019
S8E20 - To Bleep Or Not To Bleep: Vulgar Trademarks
S8E19 - Selling The Dream: Real Estate Advertising (An Encore Presentation)
S8E18 - Under The Influence of My Influences
S8E17 - Best Product In A Leading Role: Celebrity CEOs
S8E16 - Red Sheep: The Power of Word-Of-Mouth Advertising
S8E15 - Little Big Towns: Roadside Attractions As Marketing
S8E14 - Disgustingly Effective: Marketing of Bodily Functions
S8E12 - Objection Overruled: Law Firm Advertising
S8E11 - Air Quality: Rule-Breaking Radio Advertising
S8E10 - Distress Purchases
S8E09 - Unwitting Endorsers
Putting The Woo In Hollywood: Marketing The Movies
S8E07 - The Most Interesting Adman in The World: The Story of Albert Lasker (An Encore Presentation)
S8E06 - The Pompatus of Skippy: Brand Names In Songs
S8E05 - Monastic Merchandise: Products Made By Monks
S8E04 - Vending Machines: Coin-Operated Marketing
S8E03 - A Matter of Time: The History of Commercial Lengths
S8E02 - Wacky Ad Spaces
S8E01 - Jumping The Shark: Spokesperson Disasters
S7E25 - Ask Terry 2018
S7E24 - Fasten Your Seatbelts: How Self-Driving Cars and Marketing Collide
S7E23 - How Tourism Survives A Tragedy
S7E22 - Guinness Book of World Ad Records
S7E21 - Marching Orders: Household Products Invented by the Military
S7E20 - Avon Calling: Door-To-Door Marketing
S7E18 - Lemonade: Marketing A Negative
S7E17 - Bookmarks 2018
S7E16 - Brand Envy 2018
S7E15 - Hey Vern! When Ads Go Hollywood
S7E13 - Famous Jingles, Part Two
S7E12 - Famous Jingles
S7E11 - Brands Are People, Too: Products Named After Inventors
S7E10 - Worthless To Priceless
S7E09 - Celebrities: Living To Tell The Tales
S7E08 - Kentucky Fried Brand Myths
S7E07 - Comic Book Ads
S7E06 - A Wild & Crazy Idea: How Companies Solve Big, Hairy Problems
S7E05 - Delicious Names: Marketing Appetite Appeal
S7E04 - Underwear In Your Mailbox: Subscription Marketing
S7E03 - Damn The Torpedoes
S7E02 - I See A Little Silhouetto Of A Brand: How Old School Products Survive
S7E01 - Put It Between Your Knees and Squeeze: Marketing A Fad
S6E26 - Ask Terry 2017
S6E25 - Bookmarks 2017
S6E24 - Cannes Creative Advertising Be Effective?
S6E23 - Now Splinter Free: How Marketing Broke Taboos
S6E22 - The Lean Mean Money Machine: How Marketing Affects Sports
S6E20 - The Most Interesting Adman in the World: The Story of Albert Lasker
S6E19 - Brand Envy: #CANADA150
S6E18 - Grab Your Wallet: When Brands Go Political
S6E16 - Guys and Dolls: Gender Marketing, Part II
S6E15 - Guys and Dolls: Gender Marketing, Part I
S6E14 - Selling The Dream: Real Estate Advertising
S6E13 - The Wizarding World of Influencer Marketing
S6E11 - The Frankenstein Factor: Inventors Who Regret Their Inventions
S6E10 - The Odd Couple: Unlikely Marketing Collaborations
S6E09 - The Elephant In The Room: Humane Marketing vs. Profit
S6E08 - Brands In Cars Getting Coffee: Sponsorship Marketing
S6E06 - Lead Balloons: When Negative Brand Names Work
S6E05 - Judgment Day: Super Bowl Advertising
S6E04 - What A Difference A Difference Makes: Standing Out In The Marketplace
S6E03 - Passport Revoked: When Brands Fail Internationally
S6E02 - LIVE: Unforeseen Circumstances: How Companies Are Affected By Chance
S6E01 - The Crazy World of Trademarks
S5E25 - Ask Terry 2016
S5E24 - Commercial Parodies
S5E23 - When Madison Avenue Met Broadway: The World of Industrial Musicals
S5E22 - Bookmarks 2016
S5E21 - Persuasive Perks: The World of Loyalty Programs
S5E20 - Radio Still Makes Waves
S5E19 - Strange Bedfellows: Advertising & Porn, Part II
S5E18 - Strange Bedfellows: Advertising & Porn, Part I
S5E16 - Brand Envy 2016
S5E15 - Business As Unusual: The World of B2B Advertising
S5E14 - World's Oldest Brands
S5E13- Bouncing Back: How Marketers Survive Debacles
S5E11 - Liar For Hire: And Other Strange Service Companies
S5E10 - Live and Let Buy: Where You Live Dictates What You Purchase
S5E09 - Achilles Heel Advertising: Repositioning The Competition
S5E08 - Movie Merchandising
S5E06 - Words Invented By Marketers
S5E05 - Small Move, Big Gain
S5E04 - When Marketers Lie
S5E03 - Zombie Brands
S5E02 - Promise Less, Profit More
S5E01 - How Marketing Created Rituals
S4E25 - Ask Terry 2015
S4E24 - Selling Yourself: The Art of Personal Branding
S4E22 - The Internet of (Marketing) Things
S4E21 - Bookmarks 2015
S4E20 - Sue Me, Sue You Blues: Famous Advertising Lawsuits
S4E19 - Even In The Dark: How Packaging Persuades You To Buy
S4E17 - Show Me The Money: The World of Product Placement
S4E16 - Brand Envy 2015
S4E15 - Tourism Marketing
S4E14 - Limited Edition Brands
S4E13 - The Marketing Innovations Episode
S4E11 - Giftvertising
S4E10 - The Sharing Economy
S4E09 - Geography As Branding
S4E08 - For Your Consideration: The Hollywood Oscar Campaigns The Public Never Sees
S4E06 - Marketing Hit Songs
S4E05 - Selling The Moon, Part II
S4E04 - Selling The Moon, Part I
S4E03 - Selling Ugly
S4E02 - Controversy Advertising
S4E01 - Strange Brands
S3E25 - Dear Terry 2014
S3E24 - When Brands Mock Other Brands
S3E23 - Satisfaction Guaranteed
S3E21 - 21st Century Brands
S3E20 - Selling Death
S3E19 - When Founders Are The Face of The Company
S3E17 - Nudge: The Persuasive Power of Whispers
S3E16 - Brand Envy 2014
S3E15 - Terry's Bookshelf
S3E14 - Elevator Pitches
S3E12 - Sunny With a Chance of Mousetraps: How Weather Affects Marketing
S3E11 - Advertising Alumni
S3E10 - Viral Videos
S3E09 - Have It Your Way: How Mass Customization Is Changing Marketing
S3E07 - Ambush Marketing
S3E06 - Marketing The Olympics
S3E03 - Cause Marketing
S3E02 - The Psychology of Price
S3E01 - Looking Out For Number One
S2E25 - Dear Terry
S2E24 - This I Know
S2E21 - Nobody's Dead Anymore: Marketing Deceased Celebrities
S2E20 - Real Time Advertising
S2E19 - Nothing In Common: How Hollywood Portrays Ad People
S2E17 - Brand Envy 2013
S2E16 - Loss Leaders: How Companies Profit By Losing Money
S2E15 - Game Shows As Marketing
S2E14 - Famous Marketing Blunders
S2E12 - Selling Danger
S2E11 - Tales of Customer Service
S2E10 - Billion Dollar Brands
S2E09 - Marketing Stunts
S2E08 - Coming Soon: The Art of the Movie Trailer
S2E05 - Buy Less: How Some Companies Profit By Asking You to Spend Less
S2E04 - Radio Is Dead: Long Live Radio
S2E03 - Timing Is Everything
S2E02 - A Prize In Every Box: Box-Tops, Toys and Free Prizes
S2E01 - Shame: The Secret Tool of Marketing
S1E25 - Ask Terry 2012
S1E24 - Striking Images: Matchbook Advertising
S1E23 - It's The Little Things
S1E22 - LGBTQ Advertising: Chasing The Pink Dollar
S1E21 - Books, Books, Books
S1E20 - Sorry Seems To Be The Smartest Word: When Brands Apologize
S1E19 - Brand Envy 2012
S1E18 - Colour Schemes: How Colours Make You Buy
S1E17 - Hypertargeting
S1E16 - Sex In Advertising
S1E15 - Charlie Bit My Ad: When Advertising Works Too Well
S1E14 - Mascots
S1E13 - When Brands Houdini
S1E12 - Handcuffed By Brand Image
S1E11 - Accidental Brands
S1E10 - Marketing In A Crisis
S1E09 - Movie Marketing
S1E08 - The Marketing Genius of Steve Jobs, Part 2
S1E07 - The Marketing Genius of Steve Jobs, Part 1
S1E05 - Getting Personal in the Classified Ads
S1E04 - Great Brands That Never Advertise
S1E03 - Voices of Influence
S1E02 - Men Are From Sears, Women Are From Bloomingdale's
S1E01 - A New BRIC In The Wall