All Episodes

E70: I was the US ambassador to Vietnam. Here’s why I’m betting on its future

E69: Go live or get left behind: inside Vietnam’s e-commerce boom

E68: The 9 cultural truths your brand MUST master to get started in Vietnam

E67: Growing IRONMAN Vietnam: lessons in community, planning and reading the room

E66: Building a life in Vietnam: identity, business, and the search for home

E65: What GDP headlines don’t tell you about Vietnam’s 'era of rising'

E64: Let’s talk about Tết, baby — has Vietnam’s biggest holiday changed forever?

E63: Reduce emissions AND grow economically? Why Vietnam can do both

E62: Keeping soul, changing shape: Vietnam’s evolving identity

E61: Factory towns, gig work, and the untold side of Vietnam’s economic boom

E60: Why foreign leadership styles fail in Vietnam (and how to fix yours!)

E59: Navigating the grey area that can decide life or death for business in Vietnam

E58: Eat alone? Not in Vietnam — the F&B localisation playbook

E57: The future of retail in Vietnam — with e-commerce veteran Benji Lamb

E56: Copywriting, killer audio ads and a drone show fail — the state of advertising in Vietnam

E55: Can Hai Phong become Vietnam’s Shanghai?

E54: Why slow is better in speedy Vietnam – with kombucha entrepreneur Faya Nguyen

E53: Meet the stand-up comedian who made Durex Vietnam hilariously hyper local

E52: Is Vietnam's richest demographic being ignored by brands?

E51: Redefining "Made in Vietnam" with the rise of homegrown innovation

E50: Patriotism and PR disasters: What global brands MUST know about Vietnam

E49: Vietnam’s digital shake-up: Threads, Facebook's fightback and the banking app boom

E48: How to make your global brand relevant in Vietnam - with Tammy Thi Phan

E47: Inside Vietnam’s blockchain takeover: Cris D. Tran on grit, growth and gaming

E46: Vietnam market entry updates: 6 tips CEOs must know to avoid failure

E45: The delicate art of doing business in Vietnam - with fine dining chef patron Quang Dung

E44: Can Esports become Vietnam’s biggest entertainment export?

E43: Expert insights for recruiting (and keeping!) talented teams in Vietnam

E42: I've been a business lawyer in Vietnam for 20 years. Here's my tips for newcomers!

E41: What Vietnamese foodies want from restaurant brands

E40: Why your brand MUST connect with Vietnamese women (and how!)

E39: Fighting the dark side of Vietnam's rapid development: human trafficking

E38: Demonslayer talks Vietnamese creativity in Hollywood and reviving rare 80s V-Wave

E37: The challenge of being a modern Vietnamese mum - and why they manage the money!

E36: Why doing business in Vietnam is an uphill battle (and how to win)

E35: The rise of craft, "speakeasies", and Vietnam's first ever whiskey distillery

E34: Viet Rap to Viet Rave: Producer Nodey talks Vietnam's soundscape

E33: Communal upbringings, gossip, and their impact on marketing in Vietnam

E32: What do Vietnam's Gen Z look for in a workplace?

E31: Positioning “brand Vietnam” on the world stage - with The Lab Saigon

E30: Mental health in Vietnam: family dynamics, social pressures and rising divorce rates

E29: Vietnam’s can vs Singapore’s cannot: comparing life, work and culture

E28: How not to lose face or get cancelled in Vietnam

E27: What is Zalo and why is it SO popular in Vietnam?

E26: Vietnam's soaring sports and how global brands can unlock love from loyal fans

E25: Why the next chapter of Vietnam's food story is being written RIGHT NOW

E24: Meet the Vietnamese founder tackling addictive short-form social content

E23: Attract and retain Gen Z staff in Vietnam by doing this, says HR expert Kelvin Nguyen

E22: Vietnam's young families are changing SO quickly says entrepreneur Dang Thuy Trang

E21: Vietnam's speeding up but its coffee culture is all about slowing down says Lacàph founder Timen Swijtink

E20: Can Vietnam's Dat Bike lead Southeast Asia's electric motorbike revolution?

E19: Shoppertainment is a must for retailers in Vietnam says Quang Thai

E18: Why Vietnam's thriving F&B scene is more than phở and street food

E17: Building brand love in Vietnam's changing PR industry

E16: The explosion of Vietnam's middle class and what it means for global brands, with Thue Quist Thomasen

E15: A looming mental health crisis? The pressures facing Gen Z in Vietnam

E14: "They said the menstrual cup wouldn't work in Vietnam," says Lincup's Linh Bach-Howell

E13: There's no 'call my lawyer' in Vietnam, you have to build trust says entrepreneur Dave Bui

E12: WTF is Vinahouse? Beatboxer and looper Flow.D explains

E11: Evolving tastes and Tik Tok are changing Vietnamese weddings says wedding planner Dang Hien Thao

E10: Hanoi Rock City's DA on 12 years of setting the stage for Vietnam's indie scene

E09: Filmmaker Quang Nong on Vietnam's new wave of cinema

E08: Music duo Tiny Giant on respecting Vietnam's traditional instruments and how they want to evolve as artists

E07: "Investors, stop asking me stuff you wouldn't ask men," says CEO of tech startup Annie Possible

E06: Photographer Justin Mott on shooting Vietnam's first billionaire and the changing tastes of clients

E05: "Vietnamese rap is blowing up and it's an opportunity for everyone," says Dunkare's Tran Tien Dung

E04: Arts and culture journalist Uyen Ly: Vietnam's leaders are looking at creativity to fuel growth

E03: Travel writer Joshua Zukas: The Orientalist fantasy surrounding Vietnam doesn't match reality

E02: Adman Hoang Pham talks creativity in Vietnam and the foreign brands getting it right

E01: BOO's CEO Do Viet Anh on appealing to Gen Z for survival in Vietnam