Core Brands Podcast

If you've ever felt like your marketing isn't working, or wondered why you're posting consistently but still not attracting clients — this episode is for you. Louise McDonnell, founder of the Sell on Social platform, built a thriving digital marketing business from a small town in the west of Ireland and has been helping business owners cut through the noise ever since. We get into the fundamentals most people skip, why your messaging might be the real reason your leads aren't converting, and how AI is changing the speed at which you can build a marketing system that actually works.In This EpisodeHow Louise went from studying marketing to building her own agency and platformThe marketing fundamentals most business owners overlookWhy weak messaging undermines everything else you doHow to create lead magnets that are genuinely compellingThe role of AI in building and scaling your marketing system fasterWhy starting before you feel ready is one of the best decisions you can makeChapters 00:00 Introduction to Louise McDonnell04:57 The journey of building a business10:08 Challenges of finding clients in rural areas14:26 Understanding lead generation systems20:23 The power of freebies in marketing21:43 Introducing the Sell on Social platform27:34 The importance of messaging in marketing29:40 Future plans and closing thoughtsQuotes "Marketing is the foundation of everything you do." "Weak messaging weakens all your marketing efforts." "AI speeds up the process of building your marketing system."Resources Sell on Social Platform — https://www.sellon.social/?ref=BDWZII78 (affiliate link) Louise on LinkedIn — https://linkedin.com/in/louise-mcdonnellStay Connected With Roberta Instagram: @designbyroberta & @coreandformdesign LinkedIn: Roberta Rechena Website: coreandformdesign.com Book a Free Discovery Call

SummaryWhat happens when a brand and packaging designer follows a pull so strong it completely reshapes their life? In this episode, I sit down with Amerjeet, a fellow designer who made a profound pivot from the world of design into Kundalini facilitation and energy healing.We talk about what Kundalini activation actually is, what happens in a session, and why so many creatives are drawn to this kind of inner work. Amerjeet shares the moment she knew this was her path — and the deeply personal journey of unpacking childhood beliefs, shifting identity, and learning to truly look inward.Whether you're curious about energy work, navigating your own creative blocks, or simply in a season of personal growth, this conversation will give you a lot to sit with.Sound bites"This is it, I knew this was my path.""The energy rises and the body speaks.""Look inward and reflect."Chapters00:00 Introduction and guest background01:00 Amerjeet’s journey from design to spirituality02:00 Discovering Kundalini and energy healing03:48 First experience with Kundalini activation05:04 How sessions are conducted and benefits07:13 Energy channeling and spontaneous movements08:43 Post-session integration and grounding11:21 Frequency music and creativity14:48 Childhood beliefs and trauma17:43 Deep inner work and identity shift22:10 Self-awareness and personal growth25:41 Expanding modalities and future offerings33:21 Final thoughts and where to find AmarjeetresourcesGuest linksInstagram - https://instagram.com/serenitysoulhavenWebsite - https://serenitysoulhaven.comStay connected with Roberta:Instagram: @designbyroberta & @coreandformdesignLinkedIn: Roberta RechenaWebsite: coreandformdesign.comBook a Free Discovery Call

In this episode of the Core Brands Podcast, our host Roberta is joined by Mary White, an Irish and EU trademark and designs attorney who helps businesses protect the value in their brands. Mary works with companies to secure intellectual property rights and safeguard the ideas, creativity, and strategy behind their brands. As the founder of two businesses herself, she also brings first-hand insight into what it’s like to start and grow a company from idea to success.Together, they explore what intellectual property really means, why it matters for start-ups and scaling businesses, and how founders can treat IP as a valuable asset from day one. Mary also shares her perspective on how AI is changing creativity, copyright, and entrepreneurship, and why distinctive human thinking is still essential for building a strong brand.TakeawaysIntellectual property refers to the intangible “property” behind creativity, innovation, and brand identity.For start-ups and scaling businesses, IP can provide legal monopoly rights, giving owners control over how their brand and creations are used.Strong IP protection builds credibility with customers, partners, and investors.IP should be seen as a valuable business asset from the beginning, not just a legal formality.Protection should be proportionate and good value for the stage of your business.Grants and supports are available to help SMEs access IP protection.AI is changing the landscape of branding, creativity, and copyright.Distinctive brands still rely on human creativity and strategic thinking.Awareness, protection, and enforcement are key parts of managing IP.Chapters00:00 Introduction and Background07:05 Branding and Trademarking17:42 AI and Brand Originality26:30 Building a Strong Brand39:17 IP for Small Businesses45:28 Educational Resources and SupportStay connected with Mary White:website: www.murgitroyd.comlinkedin: https://www.linkedin.com/in/marytoomeywhite/Mary is part of Murgitroyd, a global intellectual property firm celebrating 25 years in Ireland. To mark the milestone, she is offering 25 free IP audits for businesses.To take part, contact Mary directly:Email: [email protected] first 25 companies to get in touch will receive a complimentary IP audit.Stay connected with Roberta:Instagram: @designbyroberta & @coreandformdesignLinkedIn: Roberta RechenaWebsite: coreandformdesign.comBook a Free Discovery Call

In this episode of the Core Brands Podcast, host Roberta is joined by Carol Gaffney, a brand positioning strategist who helps founders attract their dream clients through self-image and brand clarity. Carol shares her journey from corporate burnout to building a personal brand photography business with her husband Phil, and how she later pivoted to focus on mentorship and brand strategy.✨ TakeawaysBurnout to breakthrough – Carol’s career shift began after a major burnout, prompting her to leave corporate life for something more meaningful.Business evolution – What started as a photography business became a powerful brand mentorship offer.Branded from Within – Her program blends archetypes, styling, mindset, and brand clarity.Power of archetypes – Using Carl Jung’s brand archetypes brings consistency and depth to a brand.Boundaries = authority – Saying “no” and holding firm on values is essential for positioning.Visuals reflect clarity – Strong visuals come after strong strategy and identity work.Healing through branding – Her work often includes mindset shifts and inner child exploration.⏱️ ChaptersIntro + Meet Carol (00:00–01:10)Starting in Photography (01:10–03:37)Pivot to Strategy (03:37–06:25)Burnout & Boundaries (06:25–11:11)Brand Archetypes 101 (11:11–13:41)Disney as Example (13:41–15:56)Roberta’s Brand Journey (15:56–22:45)AI Styling + Confidence (22:45–25:13)The Method: Branded from Within (25:13–29:50)Brand Authority Tips (29:50–34:34)Cultural Blocks & Beliefs (34:34–37:26)Inner Child & Book Rec (37:26–40:48)Closing + Connect with Carol (40:48–42:16)🔗 Stay connected with Carol Gaffney:Website: carolgaffney.comInstagram: @carol.gaffneyLinkedIn: Carol Gaffney on LinkedIn📚 Resources Mentioned:The Child in You by Stefanie StahlCarl Jung’s Brand Archetypes frameworkBranded From Within (Carol’s program)AI Personal Stylist tool💬 Stay connected with Roberta:Instagram: @designbyroberta & @corenandformdesignLinkedIn: Roberta RechenaWebsite: coreandformdesign.comBook a Free Discovery Call

SummaryIn this episode of the Core Brands podcast, host Roberta Rechena welcomes Sanja Trajkoski, a finance professional and aspiring children's book author. Sanja shares her journey from a challenging financial upbringing in North Macedonia to becoming a successful accountant in Ireland. The conversation delves into the importance of financial literacy, the transition to entrepreneurship, and practical tips for managing finances. Sanja emphasises the significance of teaching children about money and shares her personal experiences in instilling financial values in her daughter. The episode concludes with Sanja's aspirations for the future and the importance of self-care in business.TakeawaysSanja started working at the age of 16 to earn money.Financial security is crucial before starting a business.It's important to analyse and organize your expenses.Teaching children about money should be fun and engaging.Financial education starts at home and can be informal.Savings and financial planning are essential for stability.Investing in knowledge is key to making informed decisions.Open conversations about money can help demystify it for children.Self-care is important for entrepreneurs to avoid burnout. Building a business takes time and requires patience.Sound bites"I started working at the age of 16.""Start from the expenses.""Education is basically for free."Chapters00:00 Introduction to Sanja Trajkoski04:51 Sanja's Journey into Finance11:06 Transitioning to Entrepreneurship15:04 The Importance of Financial Security18:25 Practical Tips for Financial Management26:03 Teaching Financial Literacy to Children36:11 Future Aspirations and Self-CareStay connected with Roberta:Follow on Instagram: ⁠@designbyroberta⁠ and ⁠@coreandformdesign⁠Connect on ⁠LinkedIn⁠: Roberta RechenaSubscribe to the Core Letters newsletter for updatesVisit the ⁠Core and Form website⁠Book a Free Discovery Call if you’re interested in collaborating!Stay connected with Sanja:LinkedInSanja’s Instagram - Money tips for familiesBTS Accounting Services Instagram - Accounting & Financial ConsultingWebsite

In this episode of the Core Brands Podcast, our host Roberta dives into a timely solo episode exploring the hot topic: AI and logo design. As a brand strategist and designer, Roberta shares her perspective on why she’s not at all worried about AI taking over the role of brand designers — and how the human element continues to be the most valuable asset in creating meaningful, effective brand identities.🔑 Takeaways:AI lacks context and originality: While tools like ChatGPT or other AI logo generators can spit out designs quickly, they often rely on clichés and obvious visuals.Human connection drives good design: A designer brings nuance, research, emotional intelligence, and collaborative insight to a branding process — something AI simply cannot replicate.Trademarks matter: AI doesn’t evaluate existing brand identities or copyright issues, which could lead to expensive legal mistakes.Mood boards and visuals need strategy: Roberta explains why she avoids using ChatGPT for mood boards and prefers a thoughtful creative process over shortcuts.AI as a tool, not a replacement: While Roberta uses AI for certain tasks like mockups or visual generation, she emphasizes that tools should support — not replace — creative thinking.Better to start small: If you can’t afford branding yet, use a simple logotype with a clean font — not a generic AI-generated design.⏱️ Chapters:0:00 – Introduction1:10 – Why Roberta Isn’t Worried About AI2:30 – What Makes a Human-Centered Logo Unique4:45 – AI’s Reliance on Clichés6:50 – Context Matters: Real-World Logo Applications9:00 – The Legal Risk of AI-Generated Logos11:15 – Better Alternatives for Beginners13:00 – Mood Boards and the Creative Process15:00 – When It’s OK to Use AI in Design17:20 – Final Thoughts on AI and the Human Touch💬 Stay connected with Roberta:Stay connected with Roberta:Follow on Instagram: ⁠@designbyroberta⁠ and ⁠@coreandformdesign⁠Connect on ⁠LinkedIn⁠: Roberta RechenaSubscribe to the Core Letters newsletter for updatesVisit the ⁠Core and Form website⁠Book a Free Discovery Call if you’re interested in collaborating!📚 Resources Mentioned:Adobe FireflyCanva / Adobe ExpressChatGPT“NanoBanana” AI tool

In this episode of the Core Brands podcast, host Roberta Rechena welcomes Orla Canney, the founder of OCC Consulting, who shares her journey from the corporate world to entrepreneurship. Orla discusses her background in HR and her passion for people development, particularly focusing on career growth for Gen Z professionals. She reflects on the challenges she faced while transitioning from a corporate job to running her own business full-time, emphasizing the importance of networking and seeking advice from experienced mentors. Orla also highlights the evolving workplace dynamics, particularly how Gen Z values work-life balance and personal fulfillment over traditional job security and financial incentives.KeywordsOrla Canney, OCC Consulting, Gen Z career development, entrepreneurship, work-life balance, career reflection, networking, personal growth, AI in the workplace, corporate transitionTakeaways"I want to give this a good go." "It's not just about moving up the corporate ladder; it's about learning." "What gives me hope is the Gen Z, the digitally natives who were born with constant change." "It's more about how you feel, your impact, and your balance." "The no is always guaranteed; what's the best that can happen?"Sound bites""I want to give this a good go."" ""What gives me hope is the Gen Z, the digitally natives who were born with constant change."" ""The no is always guaranteed; what's the best that can happen?"Chapters00:00 Introduction to Orla Canney and OCC Consulting 01:45 Transitioning from Corporate to Entrepreneurship 06:16 Understanding Gen Z in the Workplace 11:19 The Importance of Career Reflection Workshops 19:02 Challenges and Lessons in Entrepreneurship 26:56 Resources and Personal Growth StrategiesConnect with Orla:LinkedinInstagramResources mentioned: Book: The Let Them Theory, Mel RobbinsShout out to Yvonne TchrakianStay connected with Roberta:Follow on Instagram: ⁠@designbyroberta⁠ and ⁠@coreandformdesign⁠Connect on ⁠LinkedIn⁠: Roberta RechenaSubscribe to the Core Letters newsletter for updatesVisit the ⁠Core and Form website⁠Book a Free Discovery Call if you’re interested in collaborating!

In this first episode of 2026, Roberta Rechena shares an honest and reflective review of her 2025 — a year she initially thought was “a bit vanilla”, but quickly realised was full of lessons, challenges, and meaningful wins.Roberta opens up about the quieter side of business, fewer leads, starting a second business with her husband, and navigating a PTSD diagnosis, while also celebrating the many ups: awards, returning clients, personal growth, fitness, networking, and the evolution of the Core Brands podcast.She reflects on what 2025 taught her as a business owner, designer, and human, and shares her intention for 2026 — simplification, boldness, and visibility. This episode is an invitation to pause, reflect, and acknowledge both the highs and lows of your own year.TakeawaysA “quiet” year doesn’t mean an unimportant yearReflecting helps you see growth you may have forgottenFewer leads doesn’t always mean less meaningful workIt’s okay to build projects slowly when life is fullAwareness and support are essential when navigating mental healthReturning clients are a powerful sign of trustPersonal growth and business growth are deeply connectedSimplifying your business can create more clarity for everyoneVisibility is a choice — and a practiceBoth ups and downs deserve to be acknowledgedSound bites“It felt like a vanilla year — until I actually looked at it.”“Quiet doesn’t mean unsuccessful.”“Simplifying is not removing value, it’s keeping what matters.”Chapters00:00 Welcome to 2026 & why this episode was delayed03:00 Reflecting on a ‘vanilla’ year04:30 The quieter side of business & fewer leads07:00 Starting a second business with my husband10:30 Mental health, PTSD & transparency13:30 Adobe Max, fitness & personal growth17:00 Awards, returning clients & proud moments21:00 The brand photoshoot that changed everything24:30 Networking, podcast growth & six years in business28:30 Simplification, boldness & intentions for 2026Stay connected with Roberta:Follow on Instagram: ⁠@designbyroberta⁠ and ⁠@coreandformdesign⁠Connect on ⁠LinkedIn⁠: Roberta RechenaSubscribe to the Core Letters newsletter for updatesVisit the ⁠Core and Form website⁠Book a Free Discovery Call if you’re interested in collaborating!Keywordsyear in review, business reflection, entrepreneurship, branding, creative business, personal growth, mental health, podcasting, simplification, visibility, small business journey, 2025 review, 2026 intentions

DescriptionIn this episode, Roberta Rechena discusses the importance of clarity in website design and communication. She emphasises that a website should serve as a functional tool for businesses, effectively communicating their value to potential clients. Roberta introduces the concept of 'caveman communication,' advocating for simple, jargon-free language that resonates with the audience. She shares insights on how to structure content for better user experience and conversion rates, urging designers to prioritise clarity over complexity.TakeawaysA website should work for your business 24/7.Clarity in design leads to better results.The audience should feel like the hero of the story.Avoid overwhelming visitors with excessive content.Use plain language to communicate effectively.Shorter paragraphs and clear typography enhance readability.Simplicity in messaging builds confidence in your brand.Visitors leave if they can't find answers quickly.Clarity is more important than detailed storytelling.Challenge yourself to simplify your website content.TitlesMastering Website Clarity for Better EngagementCaveman Communication: Simplifying Your MessageSound bites"The simpler, the better.""Clarity is authority.""Speak simply, say what you do."Chapters00:00 The Importance of Website Clarity10:31 Caveman Communication: Simplifying Your MessageStay connected with Roberta:Follow on Instagram: ⁠@designbyroberta⁠ and ⁠@coreandformdesign⁠Connect on ⁠LinkedIn⁠: Roberta RechenaSubscribe to the Core Letters newsletter for updatesVisit the ⁠Core and Form website⁠Book a Free Discovery Call if you’re interested in collaborating!Keywordswebsite design, clarity, communication, branding, user experience, conversion, simplicity, content strategy, web design tips, audience engagement

In this episode of the Core Brands Podcast, our host Roberta celebrates a double birthday – her own and the podcast’s first anniversary!Roberta reflects on the first year of hosting the Core Brands Podcast – the lessons learned, what worked, what didn’t, and her vision for year two. She shares the behind-the-scenes of managing a podcast as a side project, the realities of balancing client work with content creation, and the evolving structure of the show.If you’re a creative entrepreneur, podcaster, or just curious about what it’s like to run a personal brand podcast, this episode is packed with honest reflections and valuable insights.TakeawaysThe Core Brands Podcast started as a personal outlet after facing challenges pitching herself as a guest on other shows.Roberta initially planned a light schedule (two episodes/month), but shifted to weekly releases – a decision she later reconsidered.Guest episodes performed best, both in reach and engagement, thanks to guest promotion.Solo episodes suffered due to time constraints, but they remain a key goal for the future.Marketing the podcast took over her main business socials, highlighting the importance of balance in content strategy.Plans for year two include:Returning to a two-episode/month cadence.Recording more spontaneous solo episodes (audio-only when needed!).Developing a stronger visual identity and creating a dedicated media kit.Reaching out to dream guests with bold confidence.Chapters00:00 – Birthday celebration & podcast anniversary02:00 – Why Roberta started her own podcast04:30 – The original plan vs. reality of the podcast cadence06:00 – Challenges of promoting weekly episodes08:00 – Reflections on guest dynamics & invitations09:20 – Favorite tools: Riverside.fm & editing process10:50 – Top 3 most played episodes12:00 – Gratitude for Spotify followers12:30 – Vision and goals for year two14:00 – Embracing imperfect solo episodes15:00 – Slower cadence = better promotion & sustainability16:00 – Final reflections and appreciationStay connected with Roberta:Follow on Instagram: ⁠@designbyroberta⁠ and ⁠@coreandformdesign⁠Connect on ⁠LinkedIn⁠: Roberta RechenaSubscribe to the Core Letters newsletter for updatesVisit the ⁠Core and Form website⁠Book a Free Discovery Call if you’re interested in collaborating!Resources mentioned:⁠Riverside.fm⁠ – Roberta’s go-to platform for recording and hosting her podcast (affiliate link in episode notes)

In this episode of the Core Brands Podcast, host Roberta Rechena returns with a fresh format, sharing her journey from a career in project management back to her passion for design. Roberta addresses a listener's question about transitioning back into the design field after a career break, offering personal insights and practical tips for finding clients and building a successful design business. Tune in to discover how Roberta navigated her own career shifts, the importance of networking, and strategies for showcasing your work effectively. Whether you're a seasoned designer or just starting out, this episode is packed with valuable advice to help you thrive in the creative industry.Resources mentioned:Book Yourself Solid for Creatives - by Michael Port and Joana Galvão: https://amzn.to/4pHAmjR✨ Let’s connect:Instagram: @coreandformdesignLinkedIn: Roberta RechenaWebsite: coreandformdesign.com📩 Ready to build a brand that feels like you and attracts the right clients? Explore my services here: coreandformdesign.com/services

SummaryIn this episode of the Core Brands Podcast, Aislinn Horgan shares her transformative journey from nursing to becoming a specialist in aesthetic services, focusing on the emotional and psychological impact of her work. She discusses the importance of finding purpose, especially during the COVID-19 pandemic, and how her services help restore identity and confidence in clients. Aislinn emphasises the emotional connections she builds with her clients, the challenges of balancing business and personal life, and the necessity of continuous learning in her field. She also highlights the need for recognition of her work as a vital part of recovery for individuals undergoing significant life changes.TakeawaysAislinn transitioned from nursing to artistry, discovering her creative side.COVID-19 prompted Aislinn to evaluate her purpose and career path.Her work focuses on restoring identity and confidence for clients.Emotional connections with clients are crucial in her practice.Balancing business and personal life is an ongoing challenge.Client stories highlight the transformative power of her services.Continuous learning and upskilling are essential in her field.Recognition of her work is vital for its acceptance in the medical community.Aislinn believes in the importance of self-love and personal transformation.She aims to raise awareness about the psychological impact of her services.Sound Bites"Was there always an artist underneath the scrubs?""It was only when I really took a step back.""I felt there was something more I could give.""It’s not just a cosmetic thing.""I will cry with them. I will listen to them.""It’s about restoring your sense of self.""This is only the start of it."Chapters00:00 From Nursing to Artistry: A Journey of Transformation04:31 Finding Purpose: The Impact of COVID-1908:43 Restoring Identity: The Importance of Aesthetic Services12:03 Emotional Connections: Navigating Client Experiences18:32 Balancing Business and Personal Life25:44 The Power of Transformation: Client Stories27:56 Continuous Learning: The Need for Upskilling32:57 Future Aspirations: Recognition and GrowthConnect with Aislinn:Website: www.byaislinn.ieEmail: [email protected]: @byaislinn.ieLinkedIn: Aislinn HorganStay in touch with Roberta:Follow on Instagram: ⁠@designbyroberta⁠ and ⁠@coreandformdesign⁠Connect on ⁠LinkedIn⁠Subscribe to the Core Letters newsletter for updatesVisit the ⁠Core and Form website⁠⁠Book a Free Discovery Call⁠ if you're interested in collaborating!

In this episode of the Core Brands Podcast, Jenny Douglas shares her journey from a structured career in the charity sector to becoming a professional organiser. She talks about the unexpected role of the junk drawer, how personal challenges shaped her passion for creating calm spaces, and what it felt like to step into entrepreneurship. Jenny opens up about building a business while balancing family life, the value of outsourcing, and why an organised home supports mental clarity.Roberta and Jenny dive into the emotional side of decluttering, especially when it comes to sentimental items. Jenny explains how she supports clients through the feelings attached to their belongings and why it is important to understand the stories these items carry. They explore practical approaches to decluttering, how to get family involved, and the benefits of working with a professional organiser. Jenny also shares her love for organising utility rooms and her hopes for the future of her business, A Good Moment.TakeawaysA junk drawer has a place in every home.A calm environment supports a calm mind.Personal experiences often guide our passions.Career transitions can be challenging but deeply rewarding.Outsourcing frees time to focus on what matters.Regular organisation helps maintain clarity.Starting a business means balancing work and family.Mentorship and networking make a difference.Sentimental items carry emotional weight.Decluttering is personal and often emotional.Supporting clients through decisions is essential.It is okay to keep items that hold meaning.Clutter often holds stories.Professional organising improves wellbeing.Start small to avoid overwhelm.Family involvement can make decluttering easier.Sound Bites“Every home needs a junk drawer.”“If not now, when?”“One person’s junk is another person’s treasure.”“Clutter can carry stories.”“Start super small.”Chapters00:00 The Organised Junk Drawer06:08 Personal Struggles to Passion14:08 From Charity Work to Entrepreneurship18:05 Challenges of a New Business23:35 Outsourcing What You Can26:13 Navigating Sentimental Clutter37:00 The Emotional Side of Decluttering48:00 Favourite Spaces to Organise49:58 What’s Next for A Good MomentConnect with Jenny:Website: www.agoodmomentcompany.ieInstagram: @agoodmomentcompanyLinkedIn: https://www.linkedin.com/company/a-good-moment-company/Facebook: https://www.facebook.com/agoodmomentcompanyStay in touch with Roberta:Follow on Instagram: ⁠@designbyroberta⁠ and ⁠@coreandformdesign⁠Connect on ⁠LinkedIn⁠Subscribe to the Core Letters newsletter for updatesVisit the ⁠Core and Form website⁠⁠Book a Free Discovery Call⁠ if you're interested in collaborating!

SummaryIn this episode of the Core Brands Podcast, Roberta Rechena speaks with Donna Reilly about her journey from HR generalist to successful business owner in the wellness sector. They discuss the importance of well-being in the workplace, the challenges of entrepreneurship, and the significance of networking and community support. Donna shares her insights on maintaining personal wellness while managing a growing business and highlights the evolving landscape of workplace wellness post-COVID. The conversation concludes with Donna's future plans for her business and how she envisions the role of well-being in organizations moving forward.TakeawaysThe importance of having a supportive team to achieve business goals.Well-being initiatives can significantly reduce absenteeism and increase engagement.Transitioning from employee to business owner requires adaptability and resilience.Networking with other business owners can alleviate feelings of isolation.Self-awareness is crucial for maintaining personal well-being.Perseverance is key in overcoming initial business challenges.There is a strong sense of community among entrepreneurs in similar fields.Success is measured not just by awards but by individual impacts on clients.Workplace wellness is becoming an integral part of business culture.Employees need to take ownership of their own well-being. Sound Bites"More people, please.""It's a full life, controlled busy.""Naivety was probably my biggest strength.""Perseverance, 100% was a huge challenge.""There's enough business to go around.""It's about the individual impact.""It's not going anywhere, it's here to stay."Chapters00:00 Introduction and Icebreaker01:42 Transitioning from HR to Business Ownership06:20 Building a Team and Overcoming Challenges10:22 Perseverance and Networking in Business15:36 Maintaining Wellness as a Business Owner19:07 Common Challenges Among Entrepreneurs24:49 Success Stories and Impact27:35 Future Plans and Growth30:13 The Evolving Landscape of Workplace Wellness34:27 Connecting with Donna ReillyStay connected with Donna:https://www.donnareillywellness.ie/https://www.linkedin.com/in/donnareillywellness/https://www.instagram.com/donnareillypeoplewellness/Stay connected with Roberta:Follow on Instagram: @designbyroberta and @corenandformdesignConnect on LinkedInSubscribe to the Core Letters newsletter for updatesVisit the Core and Form websiteBook a Free Discovery Call if you’re interested in collaborating!

In this episode of the Core Brands Podcast, our host Roberta is joined by Johanna, a talented photographer whose journey into the world of visual storytelling began in childhood. From a background in graphic design, Johanna transitioned into photography, where she now captures authentic moments in both family and brand settings. Her passion for preserving memories and her innovative approach to portraits bring a unique perspective to the craft.Photography has always been a part of Johanna's life.She transitioned from graphic design to photography.Capturing moments allows people to relive emotions.Printing photos enhances their emotional value.Family photography captures the magic of everyday life.Teenagers can be challenging subjects for photography.Authenticity is key in brand photography.00:00 – Introduction and Icebreaker03:08 – Journey into Photography06:12 – The Evolution of a Photographer09:03 – Capturing Moments: The Power of Photography12:11 – The Importance of Printing Photos14:54 – Bottling Up the Magic in Family Photography18:09 – Challenges in Capturing Teenagers21:04 – Brand Photography: Authenticity in Business23:52 – Exploring New Portrait Concepts27:03 – Conclusion and Future DirectionsConnect with Johanna:Free Education Resources:https://www.johannakingphotography.com/education/https://courses.johannakingphotography.com/photo-print-plannerhttps://courses.johannakingphotography.com/photo-review-2025https://courses.johannakingphotography.com/edits-for-printWebsites: www.johannakingphotography.com | https://insideoutportraits.com/IG: @johannakingphotography Linkedin: linkedin.com/in/johannakingphotoStay in touch with Roberta:Follow on Instagram: @designbyroberta and @coreandformdesignConnect on LinkedInSubscribe to the Core Letters newsletter for updatesVisit the Core and Form websiteBook a Free Discovery Call if you're interested in collaborating!

In this episode, Roberta Rechena shares her personal journey with manifestation, detailing her experiences and the challenges she faced after moving to Dublin. She introduces the concept of the 'cosmic kitchen' as a metaphor for manifesting desires and emphasises the importance of mindset and community support in achieving personal goals. Roberta encourages listeners to identify what they want, find their supportive tribe, and take proactive steps towards their aspirations.TakeawaysRoberta shares her spontaneous decision to record this episode.She discusses her family's move from Portugal to Dublin for better opportunities.The concept of 'cosmic kitchen' is introduced as a way to manifest desires.Roberta emphasizes the importance of mindset in achieving goals.She highlights the role of community in the manifestation process.Roberta's experience with Yvonne Traken's Manifestation Challenge is shared.The significance of knowing what you want is stressed.Finding a supportive community is crucial for personal growth.Roberta encourages listeners to take action instead of complaining.She acknowledges the challenges of being in a new country with a young family.Chapters00:00 Introduction to Manifestation Journey03:13 The Cosmic Kitchen Concept05:46 Building a Supportive Community09:06 Final Thoughts and EncouragementStay connected with The Core Makers and visit their shop:Instagram and website www.thecoremakers.comStay connected with Roberta:Follow on Instagram: ⁠@designbyroberta⁠ and ⁠@coreandformdesign⁠Connect on ⁠LinkedIn⁠: Roberta RechenaSubscribe to the Core Letters newsletter for updatesVisit the ⁠Core and Form website⁠Book a Free Discovery Call: Schedule HereConnect with Yvonne Tchrakian on Instagram

In this episode of the Core Brands Podcast, our host Roberta is joined by Janette and Deirdre, the powerhouse sisters behind Kays Flower School. With decades of experience, they’ve revolutionised floristry education in Ireland, making it more accessible and empowering, particularly for women seeking flexible and fulfilling careers. From traditional family business roots to pioneering online floral education, they’ve trained award-winning florists across Ireland and beyond.Kay’s Flower School began in 1987 as Ireland’s first accessible floristry training center, founded by Janette and Deirdre’s mother, Kay.The sisters pivoted to online teaching during the pandemic, creating a highly personal and interactive digital learning experience.Their online floristry training has helped hundreds start new careers, particularly empowering women returning to the workforce.The school has gained international recognition, winning “Floral Educator of the Year” in the U.S. and partnering with global floral influencers.Graduates of Kays Flower School have gone on to win numerous industry awards and open successful businesses across Ireland and the UK.Their courses are not only for aspiring business owners but also cater to hobbyists and those exploring creative passions.00:01 – Meet Janette and Deirdre of Kays Flower School01:00 – Flower Icebreaker: What flower would you be?04:00 – The Story Behind Kays Flower School07:00 – Pivoting During the Pandemic: Going Online11:00 – Creating a Personal Online Learning Experience20:00 – Going Global: Teaching in the U.S. and Beyond26:00 – Student Success Stories31:00 – Shifting Careers and Creative Fulfilment36:00 – Emotional Power of Flowers37:00 – How to Get Started with Kays Flower SchoolConnect with Kays Flower School:Website: ⁠https://www.kaysflowerschool.com⁠Instagram: ⁠@kaysflowerschool⁠LinkedIn: ⁠Kay’s Flower School⁠Free taster course: https://www.kaysflowerschool.com/free-flower-courseListen to Kays Flower School Podcast Connect with Roberta:Follow on Instagram: ⁠@designbyroberta⁠ and ⁠@corenandformdesign⁠Connect on ⁠LinkedIn⁠: Roberta RechenaSubscribe to the Core Letters newsletter for updatesVisit the ⁠Core and Form website⁠Book a Free Discovery Call: Contact Page

In this episode of the Core Brands Podcast, our host Roberta is joined by Louise Langton, founder of Social Tailor. Louise is a creative force with a background in brand and web design who has recently transitioned to focus more on social media. Known for her warm energy and genuine presence, Louise shares her journey of evolving her business, the power of staying true to your lane, pricing with confidence, and how embracing tech like AI is transforming her creative workflow.TakeawaysSimplicity and fun in business can be more effective than following trends.The importance of listening to your customers and adjusting your services accordingly.Transitioning from web and branding to social media was a strategic move based on demand.Pricing services is nuanced—consider your experience, time, and the value you provide.Business boundaries, mindset, and expectations are crucial for sustainable success.Exploring tech and AI tools like ChatGPT can significantly improve business efficiency.Chapters00:00 – Introduction to Louise Langton and Social Tailor 01:44 – What would your billboard say? 04:12 – Staying in your lane and avoiding comparison 06:42 – Keep moving: the power of momentum 08:30 – Quick decisions and learning through trial 09:24 – How Social Tailor came to be 12:20 – Transitioning from web design to social media 19:44 – Talking on stories and showing up online 25:10 – The pricing mindset: experience, value, and clarity 37:33 – Knowing when to say no to underpriced work 45:50 – The value of honest business conversations 50:10 – Scaling vs. staying solo 57:10 – Email boundaries and workflow strategies 1:00:33 – Using AI to support creativity and business growth 1:10:38 – What’s next for Social Tailor?Stay connected with Louise Langton:Website: ⁠https://socialtailor.ie/⁠ Instagram: ⁠⁠@socialtailor.ie⁠⁠ LinkedIn: ⁠⁠Louise Langton⁠⁠Resources mentioned:The Futur Podcast with Chris DoAI tools like ChatGPT, Blaze, and Google’s AI featuresStay connected with Roberta:Follow on Instagram: ⁠⁠@designbyroberta⁠⁠ and ⁠⁠@coreandformdesign⁠⁠Connect on ⁠LinkedIn⁠: ⁠Roberta Rechena⁠Subscribe to the Core Letters newsletter for updatesVisit the ⁠⁠Core and Form website⁠⁠Book a Free Discovery Call: ⁠Schedule Here⁠

In this episode of the Core Brands Podcast, Roberta welcomes Marisa Soares to share her inspiring journey from being a teacher in Portugal to becoming a successful entrepreneur in the field of bilingual education. She discusses her experiences living in Dubai, the challenges of transitioning from a traditional teaching role to running her own business, and the importance of innovation in education. Marisa also offers valuable insights on raising bilingual children, balancing motherhood with entrepreneurship, and the significance of treating a passion-driven business as a legitimate enterprise. The conversation concludes with Marisa's future plans for her educational resources and publishing endeavors.Takeaways:Marisa has lived a diverse life, reflecting on her journey.Teaching is a passion that can lead to entrepreneurship.Transitioning from teacher to business owner involves significant challenges.Building a business requires emotional stamina and resilience.Innovative educational resources are essential for effective teaching.Raising bilingual children requires understanding and patience.Every child's language learning journey is unique and takes time.Balancing motherhood and business is a continuous challenge.Female entrepreneurs should prioritize financial sustainability.Investing in personal development is crucial for success.Sound Bites"I've lived a thousand lives.""It's never too late.""We are creators of our lives.""It's a roller coaster.""Treat your business as a business from day one.""All the cliches are true.""I work with kids so I have fun all day."Chapters00:00 Introduction and Icebreaker02:30 Marisa's Journey to Dubai06:46 Transitioning from Teacher to Entrepreneur12:51 Building a Business and Overcoming Challenges17:40 Innovating in Education: Resources and Publishing20:57 Raising Bilingual Children: Insights and Advice28:07 Balancing Motherhood and Entrepreneurship31:08 Advice for Female Entrepreneurs36:16 Future Plans for YayStay connected with Marisa and IEI:website: ⁠https://iei.ptinstagram: ⁠https://www.instagram.com/iei.ptlinkedin: ⁠https://www.linkedin.com/in/marisa-soares-iei/Stay connected with Roberta:Follow on Instagram: @‌designbyroberta and @‌corenandformdesignConnect on LinkedInSubscribe to the Core Letters newsletter for updatesVisit the Core Brands websiteBook a Free Discovery Call if you're interested in collaborating!

In this episode of the Core Brands Podcast, Roberta Rechena discusses the essential elements that every website needs to build trust and convert visitors into paying clients. She emphasizes the importance of clear messaging, professional design, social proof, effective calls to action, and trust signals. By focusing on these key areas, business owners can create a credible online presence that encourages engagement and sales.TakeawaysYour website is your digital storefront.Clear messaging is crucial for visitor engagement.Keep content concise to cater to short attention spans.A professional design enhances credibility.Social proof is vital for building trust.A clear call to action drives conversions.Trust signals reassure visitors of your legitimacy.Include personal elements to foster connection.Contact information should be easily accessible.Utilize a checklist to ensure all elements are covered.Chapters00:00 Building Trust Through Your Website11:51 Key Elements for ConversionStay connected with Roberta:Follow on Instagram: @‌designbyroberta and @‌corenandformdesignConnect on LinkedInSubscribe to the Core Letters newsletter for updatesVisit the Core Brands websiteBook a Free Discovery Call if you're interested in collaborating!

In this episode of the Core Brands Podcast our host Roberta is joined by Celine Gill shares her unique journey into interior design, emphasizing the importance of sustainability, sensory experiences, and biophilic design in creating harmonious living spaces. She offers practical tips for homeowners feeling overwhelmed by their spaces and discusses her aspirations for the future of her business.Takeaways Celine's journey into interior design was not straightforward but rather organic. Sustainability in design is about long-term thinking and quality over quantity. Awareness of sensory experiences in the home can greatly impact well-being. Biophilic design emphasizes the importance of bringing nature into living spaces. Small changes can lead to significant improvements in home comfort and functionality. Clutter can hinder the enjoyment of a space; starting small can help manage it. Understanding personal preferences is key to creating a meaningful home environment. Celine aims to educate clients about sustainable choices without judgment. The role of a designer is to reflect the client's personality in their home. Future aspirations include reaching a wider audience through workshops and training. "I would love to learn to paint art." "It all sort of ties together." "Sustainability is thinking long term." "It's about your five senses." "Clutter is a big thing."Chapters00:00Introduction and Icebreaker02:04Celine's Journey into Interior Design05:04Sustainability in Interior Design09:55Understanding Sensory and Biophilic Design22:46Practical Tips for Overwhelmed Homeowners27:54Future Aspirations and InspirationsStay connected with Celine Gill:website: https://styleatno5.com/instagram: https://www.instagram.com/styleatno5/linkedin: https://www.linkedin.com/in/celine-gill-2b96753/Book mentioned:Contagious: Why Things Catch On by Jonah BergerStay connected with Roberta:Stay connected with Roberta: Follow on Instagram: @‌designbyroberta and @‌corenandformdesign Connect on LinkedIn Subscribe to the Core Letters newsletter for updates Visit the Core Brands website Book a Free Discovery Call if you're interested in collaborating!

In this episode of the Core Brands podcast, Emma Walker shares her inspiring career journey from PR and communications to entrepreneurship. She discusses the challenges and rewards of running her own business, the importance of leadership coaching, and her experiences navigating gender dynamics in the workplace. Emma emphasizes that leadership is not about being born a leader but about hard work and authenticity. She also reflects on her recognition in the 30 under 30 awards and offers valuable advice to her younger self about embracing change and the concept of 'never'. Takeaways Emma's career journey began in PR and communications. She moved to the States in her 20s, which was pivotal for her career. Transitioning from a corporate role to entrepreneurship has its challenges. Gender dynamics in the workplace can vary greatly depending on the environment. Leadership coaching provides new managers with the space to think and grow. Success for managers is about how they enable their teams, not just their own tasks. Recognition from peers can be more meaningful than awards. Advice to younger self: never say never, as perspectives change over time. Staying inspired involves stepping away from work and consuming different content. Future plans for Walker & Co include a coach-in-residence model for startups. Sound Bites "I adore Bruce Springsteen." "I was craving being a specialist." "I never felt different." "The challenge is who you're with." "Never is a pretty long time." Chapters 00:00 Introduction and Icebreaker 01:50 Emma's Career Journey 04:19 Transitioning to Entrepreneurship 07:12 Navigating Gender Dynamics in the Workplace 10:39 Leadership Coaching for New Managers 16:07 The Nature of Leadership 20:20 Recognition and Awards 22:50 Advice to Younger Self 26:42 Staying Inspired 29:39 Future Plans for Walker & Co Stay Connected with Emma Walker: Connect with Emma on Linkedin Walker & Co website: ⁠walkerandco.ie   Stay connected with Roberta: Follow on Instagram: ⁠@‌designbyroberta⁠ and ⁠@‌corenanfformdesign⁠ Connect on ⁠LinkedIn⁠ Subscribe to the Core Letters newsletter for updates Visit the ⁠Core Brands website⁠ Book a Free Discovery Call if you're interested in collaborating!

In this episode of the Core Brands Podcast, Roberta speaks with Michelle Lacey about her transformative journey from being a Montessori teacher to embracing holistic therapy. They discuss the profound impact of grief on personal growth, the healing power of Reiki, and the signs of connection that can be felt after losing loved ones. Michelle shares her experiences with grief, the lessons learned, and how she found her purpose in helping others heal emotionally and spiritually. In this conversation, Michelle and Roberta explore the themes of signs from the universe, energy healing, and the power of manifestation through vision boards. They discuss personal experiences with receiving signs, the importance of intention in energy work, and the transformative nature of group workshops. Michelle shares insights into her healing practices and upcoming plans for retreats, emphasizing the significance of self-care and personal growth. Takeaways Michelle's biggest fear is heights, yet she once jumped out of an airplane. Grief can bring up old emotions and unresolved issues. Traveling was a way for Michelle to escape her grief, but it didn't solve her problems. Reiki was a turning point in Michelle's healing journey. Grief can be a teacher, prompting deeper reflections on life. Finding signs from loved ones can provide comfort and connection. The healing journey is unique for everyone and can be uncomfortable. Awareness of one's emotional state is crucial for healing. Michelle emphasizes the importance of self-healing and energy work. Life is short, and it's important to live in a way that honors lost loved ones. Seeing signs from the universe can provide comfort and guidance. Energy healing can be effective even in online sessions. Group workshops amplify healing energy and foster connections. Vision boards help focus on what you want in life. Manifestation requires an open mind and heart. Intention is key in energy work and healing practices. Self-care is essential for supporting others. The full moon and new moon have unique energies for reflection and intention setting. Healing can involve forgiveness and inner child work. Future plans include more workshops and a potential retreat. Chapters 00:00 Introduction and Icebreaker 11:56 The Impact of Grief on Personal Growth 18:03 Finding Signs and Connection After Loss 24:38 Signs from the Universe 31:49 Workshops and Group Healing 39:59 Vision Boards and Manifestation Stay Connected with Michelle Lacey: Connect on Instagram Learn more at her website: michellelacey.energy   Stay connected with Roberta: Follow on Instagram: ⁠@‌designbyroberta⁠ and ⁠@‌corenanfformdesign⁠ Connect on ⁠LinkedIn⁠ Subscribe to the Core Letters newsletter for updates Visit the ⁠Core Brands website⁠ Book a Free Discovery Call if you're interested in collaborating!

In this episode of the Core Brands Podcast, Roberta takes you behind the scenes of how she launched her podcast, sharing her simple and manageable process. From planning and recording to editing and publishing, she breaks it all down so you can see how it’s possible to start your own podcast—even with a busy life as a designer, mom, and business owner. Check the tools used and mentioned on the episode: Recording and Magic clips: Riverside Project Management: Dubsado Editing episodes: Premiere Pro What You’ll Learn in This Episode: • The planning process: How to outline topics, schedule episodes, and invite guests. • Recording tools and equipment: Roberta keeps it simple with a Blue Yeti microphone, Google Docs, and Riverside for intuitive recording and editing. • Editing and publishing: Why templates and tools like Premiere Pro and Spotify Creators make the process easier. • Promotion and guest collaboration: Using clips from guest episodes to boost reach and engagement on social media. • Key takeaways for keeping your podcast low-stress, fun, and rewarding. Takeaways: • Start simple: Use tools and equipment that fit your budget and skills. • Plan ahead: Create lists of topics and guests to stay organized and consistent. • Automate when possible: Tools like Riverside’s “Magic Clips” make editing and social media sharing easier. • Collaborate with guests: Share clips and promote episodes together for mutual growth. • Have fun: Focus on enjoying the process and connecting with your audience. Chapters: 00:00 - Introduction: Inspiration Behind the Podcast 02:00 - Planning Episodes and Inviting Guests 03:30 - Preparing for Guest Recordings 05:00 - Tools and Equipment for Recording and Editing 07:00 - Publishing and Distributing Episodes 08:30 - Promoting the Podcast and Engaging with Guests Big Shoutout To: Abby from Wayfarer Design Studio for her valuable tips and inspiration. Stay Connected with Roberta: Follow on Instagram & TikTok: @designbyroberta and @coreandformdesign and @thecoremakers Subscribe to the Core Letters Newsletter for updates. Visit the Core Brands Website. Book a Free Discovery Call to collaborate! Join the Conversation: Thinking of starting your own podcast? Roberta would love to hear from you! Share your thoughts, questions, or tips by sending her a message or tagging her on Instagram. Tune in next week for another episode of the Core Brands Podcast!

In this episode of the Core Brands podcast, host Roberta chats with Niamh Moynihan, founder of Better Workday. They discuss Niamh's journey from a corporate career to entrepreneurship, the challenges of balancing work and family life, and the importance of tracking time for productivity. Niamh shares her insights on hustle culture, transitioning to a limited company, and building a flexible team. The conversation concludes with practical tips for creating a better workday and Niamh's future plans for her business. Takeaways Niamh's journey to entrepreneurship was fueled by her desire to help others succeed in their careers. Balance in life is a dynamic process, not a fixed state. It's important to focus on small moments that create a positive ripple effect for future generations. Hustle culture can lead to burnout; intentional work is key. Tracking hours can provide valuable insights into productivity and time management. Transitioning to a limited company can simplify financial management. Building a flexible team allows for adaptability and support in business. Focusing on refining existing offerings can lead to greater success than constant expansion. Practical tips can enhance daily work experiences and overall joy in work. Embracing the good days and accepting the challenging ones is essential for a fulfilling work life. Chapters 00:00 Introduction and Icebreaker 06:09 Balancing Work and Family Life 12:03 Navigating Hustle Culture 17:47 Building a Flexible Team 24:49 Practical Tips for a Better Workday Stay Connected with Niamh Moynihan: Connect with Niamh on Linkedin Follow Niamh on Instagram and TikTok: @abetterworkday Learn more at her website: abetterworkday.com   Stay connected with Roberta: Follow on Instagram: @‌designbyroberta and @‌corenanfformdesign Connect on LinkedIn Subscribe to the Core Letters newsletter for updates Visit the Core Brands website Book a Free Discovery Call if you're interested in collaborating!

In this solo episode, Roberta reflects on her experiences in 2024, sharing both the highlights and challenges she faced. She discusses her personal and professional growth, including networking successes, a rebranding journey, and the importance of maintaining boundaries. Despite encountering difficulties, such as project delays and a troubling personal experience, Roberta emphasises gratitude for the positive aspects of her year and outlines her intentions for 2025, focusing on health, creativity, and connection. Takeaways Reflecting on the past year is essential for growth. Networking can lead to unexpected opportunities. Rebranding can rejuvenate a business and its direction. Challenges often come with valuable lessons. Maintaining boundaries is crucial for personal well-being. It's important to acknowledge both good and bad experiences. Gratitude can help shift focus from struggles to achievements. Personal health and fitness can improve overall happiness. Creative expression is vital for personal fulfillment. Setting intentions for the new year can guide future actions titles Stay connected with Roberta: Follow on Instagram: ⁠@‌designbyroberta⁠ and ⁠@‌corenandformdesign⁠ Connect on ⁠LinkedIn⁠ Subscribe to the Core Letters newsletter for updates Visit the ⁠Core Brands website⁠ Book a Free Discovery Call if you're interested in collaborating!

In this episode, host Roberta shares her experience with a nightmare client, detailing the red flags she encountered, the communication breakdowns that led to project delays, and the emotional toll it took on her. She emphasizes the importance of having a contract, recognizing red flags, and maintaining boundaries in client relationships. Roberta also highlights the support she received from her network and offers advice on how to handle difficult clients in the future. Takeaways You're not alone in facing difficult clients. Always have a signed contract before starting work. Trust your intuition and recognize red flags early. Communication should be clear and agreed upon. Timely feedback is crucial for project success. Volunteering personal time can lead to misunderstandings. Emotional responses can cloud professional judgment. Seek support from your network during tough times. Set clear boundaries and stick to them. Learn from negative experiences to improve future client relationships. Chapters00:00 - Introduction to the Nightmare Client Story 02:53 - Identifying Red Flags in Client Relationships 06:09 - Communication Breakdowns and Project Delays 08:54 - Confrontation and Emotional Impact 12:00 - Lessons Learned and Moving Forward14:57 - Support Systems and Setting Boundaries Big shout out to ⁠Network Ireland Dublin⁠ for their friendship and support 👯 Stay connected with Roberta: Follow on Instagram: ⁠@‌designbyroberta⁠ and ⁠@‌corenandformdesign⁠ Connect on ⁠LinkedIn⁠ Subscribe to the Core Letters newsletter for updates Visit the ⁠Core Brands website⁠ Book a Free Discovery Call if you're interested in collaborating!

In this inspiring episode, Roberta interviews Karen McCarthy, the founder of The Simplified Social Media. Karen shares her unique journey from aspiring singer and journalist to a successful entrepreneur. She discusses overcoming her fear of being on camera, the importance of authenticity in client relationships, and her transition from one-to-one client work to group programs. Karen offers invaluable advice on balancing personal wellness with professional growth, selecting a profitable niche, and creating impactful online businesses. Listeners will gain insights into Karen’s experiences in building her brand, fostering genuine client connections, and crafting a supportive community. The episode also highlights her proudest achievements and ambitious plans for new courses and content. Key Takeaways: Authenticity in Business: Be genuine to attract the right clients and form meaningful connections. Overcoming Fear: Embrace video content to connect with clients and grow your business. Strategic Focus: Choose a niche that aligns with your passion and profitability. Work-Life Balance: Wellness practices, like spending time with pets, are crucial. Group Programs: Shift from one-to-one work to scalable solutions for better client impact. Continuous Growth: Take breaks to gain clarity and focus on long-term goals. Notable Quotes: “Authenticity is the foundation of meaningful client relationships.” “Being on camera scared me, but it became the gateway to real connections.” “It’s important to align your work with your interests for lasting success.” Chapter Highlights: 00:00 – Introduction and Icebreaker 08:31 – The Birth of Simplified Social Media 14:14 – Authenticity in Business Relationships 20:09 – Overcoming Camera Fear 27:40 – Balancing Work and Wellness Stay Connected with Karen McCarthy: Follow Simplified Social Media on Instagram: @‌simplifiedsocialmedia Follow Small Dogs Big City on Instagram: Visit The Simplified Social Media Website: https://www.thesimplifiedsocialmedia.com/ Stay connected with Roberta: Follow on Instagram: @‌designbyroberta and @‌corenandformdesign Connect on LinkedIn Subscribe to the Core Letters newsletter for updates Visit the Core Brands website Book a Free Discovery Call if you're interested in collaborating!

Redefining Success: Changing Careers in My Late 30s (Again!) In this episode, host Roberta opens up about her unique career path, from her beginnings in art and design to navigating various professional roles and ultimately returning to her roots as a designer. Roberta shares pivotal experiences that taught her the value of embracing change and following her true passions. With a focus on authenticity and courage, she encourages listeners to be open to career shifts and to pursue what genuinely resonates with them, no matter where they are in life. Key Takeaways Pursuing multiple interests can lead to a fulfilling career. It's okay to pivot and change directions professionally. Aligning your career with your passions is essential for satisfaction. Economic challenges can often be the catalyst for career transitions. Toxic work environments may reveal the need for change. Freelancing can help you stay engaged with your passion. Authenticity is central to building a meaningful professional identity. Support from loved ones can be invaluable in career transitions. It's never too late to reconnect with your true calling. Embracing change can unlock personal and professional fulfilment. Chapters00:00 - Journey of TransformationRoberta introduces her journey, reflecting on the experiences that shaped her early career and the lessons learned along the way. 06:43 - Embracing Change and CreativityShe discusses the courage to embrace change, reconnect with creativity, and pursue meaningful work aligned with her true passions. Stay connected with Roberta: Follow on Instagram: @‌designbyroberta and @‌corenanfformdesign Connect on LinkedIn Subscribe to the Core Letters newsletter for updates Visit the Core Brands website Book a Free Discovery Call if you're interested in collaborating!

In this episode of Core Brands, host Roberta interviews Lyndsey, the founder of Kind Jewels, a brand that prioritizes ethical and sustainable jewelry practices. They delve into Lyndsey's inspiring journey from a corporate career to establishing her own business, driven by a life-changing trip to Africa that sparked her passion for ethical jewelry. Lyndsey shares how she built Kind Jewels, navigating challenges like finding reliable suppliers and maintaining transparency in gemstone sourcing. She also discusses her commitment to educating consumers about where their jewelry comes from and her upcoming initiatives, including recently launched ambassador program and online jewelry-making courses. Key Takeaways Inspiration: Lyndsey's transformative trip to Africa inspired her commitment to ethical jewelry. Ethical Sourcing: Highlighting the importance of fair labor and sourcing practices in the jewelry industry. Resilience in Brand Building: The journey requires persistence and learning from challenges. Transparency: Lyndsey stresses the need for clear sourcing practices in the industry. Supportive Community: She values community as essential to small business success. Future Goals: Plans to launch online courses to expand the brand. Notable Quotes "I just felt like this was meant to happen." "I really feel that in my heart about this." "Just keeping going with it is what I'm most proud of." Chapter Highlights 00:00 – Introduction and Icebreaker 02:00 – The Birth of Kind Jewels 07:54 – Transitioning to Full-Time Entrepreneurship 14:31 – Ethical Sourcing and Supplier Relationships 24:13 – Challenges in Building a Brand 30:52 – Future Plans for Kind Jewels Follow Lyndsey and Kind Jewels: You can follow Kind Jewels on Instagram and explore everything they offer through the links provided. As a proud brand ambassador, I'm happy to share my link for any future purchases you make with Kind Jewels! Stay connected with Roberta: Follow on Instagram: @designbyroberta and @coreandformdesign Connect on LinkedIn Subscribe to the Core Letters newsletter for updates Visit the Core Brands website Book a Free Discovery Call if you're interested in collaborating!

In this episode, Roberta introduces the Core Brands podcast and shares her vision for this exciting new venture. She’ll give you a sneak peek into what’s to come, from real conversations with inspiring entrepreneurs to solo episodes where she’ll dive into brand strategy, personal development, and business insights. Stay Connected: Follow Roberta on Instagram: @designbyroberta Follow Core and Form on Instagram: @coreandformdesign Visit the website for freebies, resources and learn on how you can work with Roberta Subscribe and leave a review if you enjoyed this episode!