10 Minute Marketing

Send us Fan MailYour ideal marketing team is not just one social media manager who does it all!Join 10 Minute Marketing host Sonja Crystal Williams in exploring the different roles of the ideal social media marketing team in a small or mid-sized business. While a social media manager's role is crucial, that position can include the array of responsibilities that are best broken down into individual roles staffed by a range of dedicated professionals.Today's episode delves deeper into the indispensable roles of other critical job functions such as copywriting or graphic design, where expertise in messaging and visual storytelling can make or break your marketing efforts. Sonja also shares essential tips - plus her favorite hiring resources - on effectively collaborating with full-time team members or freelancers to optimize your content production and enhance your online presence.Resources mentioned in this episode.Job Posting Siteshttps://www.indeed.com/Freelance Marketplaceshttps://www.fiverr.com/https://www.upwork.com/VA Siteshttps://asksunday.com/https://www.hiremymom.com/

Send us Fan MailAre you fully equipped to handle your digital marketing all by yourself, or is it time to build a team?Join Sonja Crystal Williams as she unpacks this crucial decision in the latest episode of 10 Minute Marketing. Business owners will discover how to evaluate if you're ready to grow your marketing support, explore the pros and cons of solo versus team-based strategies, and gain insight into setting realistic goals and timelines for learning and training.Drawing from past 10 Minute Marketing expert interviews, Sonja offers a simple framework to help you make an informed choice that aligns with your business goals. Whether you're keen to enhance your marketing prowess or ready to leverage professional expertise, this episode provides the tools you need to effectively navigate the complexities of business decisions around online marketing.

Send us Fan Mail10 Minute Marketing's Sonja Crystal Williams is joined today by Dr. Lori A. Manns, an acclaimed business coach and marketing strategist, who shares her incredible transition from the corporate world of sales to establishing the Quality Media Consultant Group. Discover how Dr. Lori's journey, as well as her industry keystones such as the Trailblazer Business Summit, empowers purpose-driven entrepreneurs to boost their brand value and revenue.Dr. Lori reveals the critical role of continuous learning and professional development in seizing growth opportunities, and they also dive into the real-world challenges of engaging with sponsorships, corporations, and more. Learn from her experiences about the pitfalls of a broad market strategy and the magic that happens when you define your ideal client. By understanding the transformative impact of how to properly package your services, you can refine your marketing strategies and cultivate thriving client relationships. After the episode, listeners are invited to get Dr. Lori's free "7 Mistakes Entrepreneurs Make In Sales" (and more!) here.About Dr. Lori A. Manns and Quality Media Consultant GroupDr. Lori A. Manns is an award-winning business coach, marketing expert, sales trainer, who works with purpose-driven entrepreneurs and small business owners to help them elevate their brands, get more dream clients and increase income. In a word, Lori is a trailblazer who has excelled in the corporate arena, small business, and philanthropy.  Dr. Lori is the President of Quality Media Consultant Group, a business consultancy firm specializing in media, marketing, and sales solutions for optimal business growth and success. Dr. Lori is the founder of the Trailblazer Business Academy where advancing entrepreneurs go to learn growth strategies about how to run a profitable business the soulful way. Prior to founding Quality Media Consultant Group, Lori worked as a senior multi-media account manager for two major radio conglomerates in the United States: Cox Broadcasting and CBS Radio Group. After leaving Corporate America in 2009, shortly after Lori decided to start a non-profit organization dedicated to children's health and wellness. In 2010, Lori founded Live Healthy & Thrive Youth Foundation, a 501(c)3 non-profit with a mission to educate, activate, motivate and empower youth in the areas of academic achievement, fitness, nutrition, and total wellness. One of the organization's main objectives is to help children develop healthy lifestyle habits so they are more likely to avoid obesity, diabetes, and hypertension.As an accomplished entrepreneur, Dr. Lori has been featured in Who's Who in Black Atlanta consecutively from 2011 to 2022. Lori is a member of the Dekalb Chamber of Commerce and a former member of the esteemed Forbes Coaches Council, where she is a regular content contributor for Forbes.com. Known as a leader in her industry and sought after speaker, Dr. Lori produces networking events, lunch and learns as well as sales workshops across the United States. Learn more about Quality Media Consultant Group here, and follow Dr. Lori on Facebook, Instagram, X, Threads, and LinkedIn.

Send us Fan MailAre influencer marketing programs really that out of reach for small businesses?Stephanie Lichtenstein, President and Founder of Micro Media Marketing, returns to 10 Minute Marketing to shed light on how businesses, big or small, can harness the power of influencers. If you're curious about how user-generated content and authentic influencer relationships can elevate your brand, Stephanie walks you through the whole scope of the influencer marketing process. This ranges from selecting the right type of influencer—nano to mega—to creatively leveraging product offerings in lieu of cash compensation, to behind-the-scenes influencer onboarding communications.Sonja and Stephanie share compelling stories of clients who've had good versus bad experiences with influencer partnerships and why. They explain the importance of building relationships with influencers not based on follower count, but by engagements, community, and content quality. With insights into influencer-audience dynamics, Stephanie reveals strategies and resources to not just reach but resonate with your target market, maximizing both impact and budget.After the episode, listeners are invited to check out microsocialcontent.com, focused on social media video and content services for your in-house team. There, Stephanie's offering a free ebook, "Unlock 10 Power Moves to Skyrocket Your Social Media Brand," to help you learn simple, actionable strategies that will grow your online presence fast.And in case you missed Stephanie's last appearance on 10 Minute Marketing, you can check out that episode, "Entrepreneurial Insights From A Digital Marketing Maven," here!About Stephanie Lichtenstein and Micro Media MarketingStephanie Lichtenstein is the President and Founder of Micro Media Marketing. Stephanie’s passion for social media is contagious, it has led her to work with SMB to Fortune 500 companies such as HarperCollins, Hubbell, and Colliers International. 14 years ago she launched Micro Media with a dream in New York City working out of borrowed office space from Gary Vaynerchuck's Vaynermedia offices, she is now headquartered in Miami with team members throughout the US including in Chicago. Since then, Stephanie never looked back on her dream to share her passion for social media with online businesses and brands. Her biggest achievement is growing brands along with her team of women and stay-at-home moms specializing in the home decor space and spaces that speak to a woman audience.Follow Stephanie on LinkedIn and Instagram.Learn More about Micro Media Marketing's social media management for brands and follow them on Instagram. You can also email Stephanie for a free social media audit for your brand at [email protected] or schedule a meeting to grow your social media today. 

Send us Fan MailGetting your brand's website ranked in Google's search results is no easy task...but, it can get fast-tracked with the successful setup and implementation of a Google Ads campaign. In today's episode of 10 Minute Marketing, Sonja Crystal Williams sits down with Ankit Patel, CEO and Owner of K3 Marketing, to share his wealth of knowledge on crafting highly effective Google Ads campaigns, specifically for Google Search.Throughout the episode, Ankit delivers expert tips on leveraging key tactics like Google Analytics integration and landing pages to measure ROI accurately. Whether you're debating between hiring an agency or managing ads in-house for your brand, Sonja and Ankit cover how the right expert can manage your campaigns. Listen to this episode to learn why search campaigns are the ultimate tool for the home services industry, if Google Ads plays well with AI, critical behind-the-scenes components are that any business needs for campaign success, and more. About Ankit Patel and K3 MarketingFor Ankit "Andy" Patel, digital marketing, creative solutions, and Bollywood performances are in his DNA. Since starting K3 Marketing in May of 2005, he and the team have grown leaps and bounds, crushing client goals one campaign at a time. His passion for digital marketing knows no bounds, and because of this relentless ambition, K3 Marketing is among the elite PPC agencies, as a recognized Google Premier Partner.What separates Andy from most is not just his technical know-how and digital chops, but his passion for helping clients. Where others look for cross-sell opportunities in every client phone call, Andy is looking to learn more about their organization, who they want to reach, and identifies the best strategy to make it happen so they get the best ROI. Common sense solutions are what drive Andy and the entire team at K3 Marketing.In his free time, you can find Andy doing everything from hanging out with his wife, his son, and his dog, or turning up the tunes with his music band Jashn. Not only does Andy know how to produce effective results out of a Google Ads campaign, but he knows how to play the keyboard and traditional Indian oboe, the Shehnai, and sing beautiful songs as well, when he and his band grace the stage. Hit them up if you have a wedding coming up!The future is bright for Andy and the rest of the team at K3 Marketing, with successful clients and growing budgets. If you’d like to take a new approach towards search engine marketing for your Pest Control company, and finally get more return on your ad spend, get in touch with Andy.Learn more about K3 Marketing and follow them on LinkedIn. You can also follow Ankit's Pest Control Internet Marketing Podcast on Instagram, X (Twitter), and Facebook.  Plus, check out Surya Ensemble's show dates here! 

Send us Fan MailIn this episode of 10 Minute Marketing, Sonja Crystal Williams is joined by Carlton Creative Co. Founder, Victoria Carlton. Victoria shares her insights and tips on how brands can effectively ensure their marketing efforts are consistently aligned with both short-term and long-term business goals. She goes on to share her wealth of knowledge on effective content creation strategies, from maintaining a cohesive brand voice to navigating the latest trends in AI and video content.Throughout the episode, Sonja and Victoria offer actionable insights from their professional experiences designed to support both in-house marketing teams and business owners. Victoria also offers a fresh perspective on the evolving role of LinkedIn as a powerhouse for content strategy and business opportunities, on breaking down data and analytics for business owners, and more.Listen to this episode for practical tips, inspiring stories of her entrepreneurial journey, and valuable information on transforming your B2B marketing strategies.About Victoria CarltonVictoria V. Carlton is a passionate communications and marketing professional with a flair for creativity and innovation. As the founder and Account Executive of Carlton Creative Co., she leads a talented team that delivers impactful marketing solutions that resonate with audiences.With extensive experience in advertising, social media, and project management, Victoria thrives on collaboration and strategic thinking. Her adventurous spirit drives her to explore new ideas and approaches, ensuring that every project is fresh and engaging. Whether crafting compelling brand narratives or guiding clients through the ever-evolving marketing landscape, Victoria is dedicated to helping brands tell their unique stories.Follow Carlton Creative Co. on LinkedIn and learn more here, and follow Victoria on LinkedIn.

Send us Fan MailThis week on the 10 Minute Marketing podcast, Sonja Crystal Williams is joined by systems and scaling strategist Diane Lam to break down what constitutes an effective business system, from processes and technology to automation and team roles.As you listen to this episode, ask yourself: Is there untapped potential within my business operations that could help my business grow faster and more efficiently?Diane explains the pitfalls of hiring staff without clear processes in place, business operations bottlenecks, and technology mishaps when businesses aren't set up to scale properly. She also shares her approach to conducting a comprehensive systems assessment to identify and close gaps and some business management and communication tools that can help streamline your operations efficiently and effectively.After the episode, listeners are also invited to check out Diane's "What to Pay Your VA" Rate Guide, a 6 min video on the rates for the six most common types of VAs Diane has come across! About Diane LamDiane Lam is a Systems + Scaling Strategist and she is on a mission to make systems expertise super accessible to online coaches, consultants and done-for-you service providers so they can scale faster and have the freedom and flexibility to do what they love in their business (and outside of it).You can see her expertise featured in Forbes, Bloomberg, Business Insider, USA Today, Thrive Global, Authority Magazine, Prevention Magazine and more.Learn more about Diane Lam Co. and follow her on Instagram.

Send us Fan MailCan writing a book be the key to skyrocketing your brand?This week on the 10 Minute Marketing podcast, Sonja Crystal Williams sits down with Denise Renee, expert book writing coach and CEO, to demystify the process of writing a book tailored for entrepreneurial success. Denise shares invaluable insights on crafting a book that not only communicates your skills but also resonates with your target audience. She lays out the different types of books that help establish your thought leadership and how their unique roles can build your brand.Sonja and Denise also break down the crucial elements that create bestsellers,  including the marketing power of pre-sale campaigns and leveraging major publishers, the importance of keywords and SEO in making your book more discoverable on top platforms and sustain sales momentum, and more.There is so much to learn from Denise's entrepreneurial journey and her role in helping businesspeople become authors. Plus, after listening to the episode, you're also invited to book a free Virtual Book Writing Coaching Session with Denise here!About Denise ReneeDenise Renee likes to joke that she’s been writing ever since she could hold a crayon! A professional writer since 1999, she has worked as an entertainment journalist, a marketing copywriter, a magazine editor, and a business book ghostwriter, to name a few of her experiences.Today, through www.WritingWithDeniseRenee.com, she helps professionals, entrepreneurs, and content creators write books that connect them to their ideal audience, clients, collaborators, and other brand-building opportunities!Of Caribbean descent, Denise Renee grew up in New York City and has lived in the Metro Atlanta area since 2008. Fun fact: Denise Renee is a double first name.Follow Denise on LinkedIn and YouTube.

Send us Fan MailNo matter where you are in your business journey, take your customers on that journey with you through a marketing funnel.In today's episode of 10 Minute Marketing, Sonja Crystal Williams is joined by funnel strategist and owner of KMB Digital, Karrie Chariton. Karrie talks about the key fundamentals of building a marketing funnel and why every business focused on generating leads needs to have at least one funnel in place. Karrie shares her expertise on the step-by-step process of building a profitable funnel, how to get more visibility to any funnel, and the responsibilities of maintaining a funnel post-launch. As Sonja and Karrie delve into why business owners need marketing funnels to grow their audience and brand, they also go over reasons why your traffic and conversions don't match up and some tactics you can use to improve it.After listening to the podcast, you’re invited to get Karrie's free Flood Your Funnel with Traffic guide. Download the guide to discover over 50 proven strategies to drive traffic and boost conversions. You can never have too much traffic! About Karrie Chariton and KMB DigitalKarrie is the owner of KMB Digital, a funnel-building agency for visionary women course creators & coaches.  She's been in the online space for 8 years working as a PM, OBM, Tech Specialist, and Pinterest Ads Strategist. She is also a certified Launch Manager & Funnel Gorgeous Certified Master Marketer. She loves to learn new things and read personal development books. When her nose isn't in a book, she can be found with her family trying new restaurants or planning the next travel adventure.  Learn more about KMB Digital here, and follow Karrie on Instagram, Facebook, and LinkedIn.

Send us Fan MailWhat's a single powerful tool that could completely transform your marketing strategy?A) QuizzesB) QuizzesC) QuizzesD) All of the above!Today on 10 Minute Marketing, Alefiya Khoraki, an expert funnel strategist and conversion copywriter, joins Sonja Crystal Williams to reveal the magic behind quizzes and how they can revolutionize your brand’s engagement and conversion rates. As Alefiya shares her journey from running a bakery in Nairobi to becoming a digital marketing maven, she unveils how she stumbled upon her niche in quiz-based marketing and learn why treating quiz landing pages like sales pages can significantly impact your success. Throughout the episode, they dissect different types of quizzes to show you how they can be tailored to different industries, share actionable insights on avoiding common quiz-creation pitfalls, and provide expert tips to craft quizzes that captivate and convert. Alefiya’s compelling story is absolutely packed with valuable strategies to elevate your marketing funnel.About Alefiya KhorakiAlefiya Khoraki is a funnel strategist, conversion copywriter, and CEO/CMO of Nomads Marketing. She's all about quizzes that give your current lead gen efforts conversion complex, copy that tingles full-body sensations in your reader, and gobbling a thesaurus for lunch.Follow Alefiya on LinkedIn here. 

Send us Fan MailUnlock the secrets to making your brand stand out in an overcrowded digital market! This season of the 10 Minute Marketing Podcast with Sonja Crystal Williams will feature an amazing lineup of digital marketing experts ready to share their invaluable insights. This season promises to equip you with essential frameworks and strategies that can transform your marketing efforts. From content planning to maximizing reach on your favorite social media, each episode is a treasure trove of practical advice and expert tips. Make sure to grab your pen, paper, or digital device to capture these actionable gems that others pay thousands for.Reflecting on the success of last season, where we explored building communities online, we’re shifting gears to dive deep into the world of digital marketing tactics proven to yield results. Get ready for bite-sized, impactful conversations tailored for marketers, business owners, and anyone eager to elevate their digital marketing game. Tune in and transform your approach to marketing this year and beyond!

Send us Fan MailStep into a world where gratitude is the cornerstone of a life well-lived and genuine connections are just a click away.In this episode of 10 Minute Marketing, founder of The Human Experience Experiment, Kyion Isaac, describes how she channeled her own experiences of loss into the creation of T.H.E.E. -- a platform that encourages gratitude and human connection to nurture personal growth. Sonja and Kyion discuss the heartbeat of T.H.E.E., a 7-day journey designed to unlock the business and life potential within by facilitating deep self-reflection and fostering a supportive digital community.By deciding to use WhatsApp, Kyion has created a Gratitude Group, a network and community of individuals who can connect away from the typical norms of social media. She details how the group is flourishing organically as members invite friends. As the group has expanded, she also discusses how the demand for sharing her gifts has risen and how she's been able to build a sustainable business model. Throughout their discussion, Kyion shares words of wisdom about utilizing one's gifts, finding one's stride as a leader and human being, and unlocking the power of discipline for life and business.After listening to the episode, check out Kyion's "Self-Help Check List" for 2024 and more resources by joining the T.H.E.E. Community for free!About Kyion Isaac and The Human Experience Experiment Kyion Isaac, PMP is an accomplished entrepreneur who is a certified project manager, business lifestyle advisor and the ultimate people connector. With over 15 years of experience, Kyion has advised numerous Fortune 500 companies on strategic planning, market expansion, and organizational development. Her expertise lies in developing cutting edge insights to identify opportunities, streamline operations, and deliver game-changing results.Kyion started her corporate career, working for companies like Gap Inc. and the Kimberly Clark Corporation, where she led and implemented multiple multimillion dollar initiatives that delivered exponential revenue growth and expense reductions. Kyion’s visionary perspective has earned her opportunities to produce stellar results for industry-leading companies such as BMW, Wells Fargo, Hillshire Farm, American Cancer Society, Amtrak, Ford and United Airlines. During this time, Kyion discovered her passion for guiding people to discover their untapped potential. While building her own brand, Kyion quickly learned early-stage entrepreneurship is anything but easy. She decided to take what she learned and help guide others that were on similar journeys. Her desire and dedication for garnering solutions led her to guide the paths of small businesses, independent consultants, and political officials. Kyion’s intuition and acuity helped her clients gain exponential market growth through brand redevelopment and achieve record-breaking revenue increases with cost reductions. Based in the Atlanta Metropolitan Area, Kyion continues to serve clients domestically and abroad. With years of experience, she strives to support early-stage growth companies by leveraging her knowledge and extensive network.  Kyion holds a Bachelor of Science degree in Accounting from Alabama State University and is a member of Alpha Kappa Alpha Sorority, Inc. Outside of work, Kyion lives by the motto: “Water does not resist and neither should you.” From sky-diving to raising her two beautiful children, Kyion enjoys taking full advantage of the adventures life brings. Learn more about The Human Experience Experiment and follow Kyion on Instagram.

Send us Fan MailWhether you're a one-person show or leading a team, this episode is all about taking your brand one step closer to cultivating an engaging and thriving online community.Sonja Crystal Williams, host of 10 Minute Marketing, discusses concepts around engaging with and building online communities from the past several podcast episodes and discusses the importance of approaching your development of an online community with a vision, clear strategy, and the right time management or outsourced support. Listen to this episode for tips on how to plan for audience outreach within groups, engaging your members, and how to position yourself to receive the right type of support. 

Send us Fan MailIt's a reality that many professionals will face when it comes to online marketing: the desire to engage more with their audience by building a group but not having the tools, skills, or knowledge on how to do it. In today's episode of 10 Minute Marketing, Veronica Broomes shares her story of taking on the challenge to build a Facebook Group from scratch, starting with 50 members and growing to 600+ today.Sonja and Veronica start their conversation by talking about Veronica's background as a sustainability expert and as the founder of Your Small Business Coach. Deeper into the episode, Veronica shares how another business coach sparked the idea for her to launch a Facebook Group and how she shifted from excitement to overcoming several mental roadblocks as she built the group.Veronica recounts her apprehension while building the group and how she overcame her concerns to realize the growth in her community would rely on her persistence, consistent actions, and establishing a community that fostered engagement.She shares some lessons learned, ranging from guidance she received from other business coaches to the need to participate in other Facebook Groups and allot time each day to nurture the group's growth and progress.  After listening to this episode, download a copy of Veronica's ebook, "Common Pricing Mistakes and How To Avoid Them," for founders of small and medium businesses. About Veronica Broomes and Your Small Business CoachVeronica Broomes is a Business Growth Coach and Mentor, specializing in Pricing Strategies, Accelerating Business Growth and Sustainability. With over a decade of experience, Veronica has been described as a trailblazer with a passion for helping entrepreneurs to navigate pitfalls, set prices strategically and achieve sustained growth without burnout. Since 2010, Veronica's wealth of experience, coupled with her dedication to the small business community makes her a trusted contributor. Through leveraging her business coaching, training and startup experiences, she sparks transformative 'light bulb' moments for business owners. As the driving force behind the 'Gold Star Business Membership Program,' Veronica is relatable. She draws on her experience as an entrepreneur, her academic qualifications and 'hands on' approach to impart actionable tips and insights for business founders along with the vital principles of planning, productivity, pricing, and profitability to accelerate business growth. Her commitment to creating value for entrepreneurs is evident in her mission to help them avoid costly mistakes, garner leads, amplify sales and enable long-lasting business success. Learn more about Your Small Business Coach and follow her on Facebook, Instagram, and X (Twitter). 

Send us Fan MailHow did Kelly Leardon achieve a $28k product launch on only pure organic growth?This week on 10 Minute Marketing, Sonja Crystal Williams and Walk Like Warriors founder Kelly Leardon dive into the strategies that transcended Kelly's modest Instagram following and lack of any advertising. Her launch experience is not just about business success; it's a masterclass in recognizing and harnessing your unique value, your ethos, and your audience.Over the course of the episode, Kelly shares strategies that have stood the test of time in launching programs that resonate with audiences through her work as an operations director for big corporations and how that can or cannot be translated to small businesses. Sonja and Kelly also discuss the potency of nurturing genuine relationships and the surprising power that can result from a single share by a larger account. And in turn, how Kelly dealt with the sudden influx of waitlist members, coaching clients, and the push-and-pull of passion and time management. Tune in for all the insights from Kelly's experience and her testament to the strength of emotional bonds over numbers, proving that a small, engaged following can indeed culminate in real-world triumphs.After listening to the podcast, you're invited to download Kelly's free "Hyper Efficiency: 7 Strategies to Save 12+ Hours/Week"  guide. In it, you'll discover seven pro tips for saving time so you can do more of what you love.About Kelly Leardon and Walk Like WarriorsKelly is passionate about empowering female entrepreneurs to build and scale the business of their dreams without sacrificing their personal lives. She loves helping women tackle the chaos of disorganization, the overwhelm of wearing ALL the hats, and the struggle for harmony between work and family.As a Certified Director of Operations and small business coach, she has worked with dozens of entrepreneurs in 40+ industries over the last 20 years. Learn more about Walk Like Warriors and follow them on Instagram.

Send us Fan MailWhat is the defining difference between audience and community?In this episode of 10 Minute Marketing, Sonja dives into the distinction between audience and community along with the entrepreneurial spirit behind the Create Your Purpose® Collective, Quinn Tempest.Quinn is a business and marketing strategist with over a decade of experience. She now helps clients transform their purpose into profit and cultivates an online community of women entrepreneurs who use her expertise and knowledge combined with one another's experiences to inspire growth. For Quinn, the key feature that separates an audience from a community is this: the space and the ability to be in conversation with each other.When it comes to cultivating and connecting with audiences, Sonja and Quinn explore the world of private versus public podcasting and how it can be a game-changer for audience connection. They unpack the perks of starting a private podcast, from nurturing a relationship with your listeners to attracting the clientele you've always dreamed of.After listening to the podcast, you are invited to take Quinn's My Purpose Quiz, which will help you go from frazzled to fulfilled in your business and uncover the unique "why" that drives you.About Quinn Tempest and Create Your Purpose® CollectiveQuinn Tempest, a bold color lover and desert dweller, is not your typical business & marketing strategist. As the founder of the Create Your Purpose® Collective, she leads a community of creative women entrepreneurs who are not just looking to grow their businesses but to do so with intention – all without sacrificing what matters most. With a background at the director-level in a marketing agency, handling big-name multinational client strategies, Quinn now focuses on helping out the little guys. She coaches & consults for small business owners, helping them craft life-first business and marketing growth plans that prioritize their values, well-being, and sense of purpose.Learn more about Create Your Purpose® Collective and follow Quinn on Instagram.

Send us Fan MailToday's guest said it best himself: "You can watch thousands of millions of hours yoga and Pilates classes on YouTube, but you can't watch a class on community."Sonja Crystal Williams sits down to talk about the inception, growth, and community-building of M3 Yoga & Hot Pilates studio with its co-owner Matt Chambers!In this episode, Matt and Sonja discuss how he's cultivated a vibrant yoga community both online and offline, and how strategic marketing plays a crucial role in the studio's success story. As the marketing leader behind the studio's growth in Athens and Atlanta, Matt imparts wisdom on the true power of social media and the subtle dance between paid advertising and organic, heartfelt engagement.From seizing unexpected opportunities that lead to studio ownership, to exploring the contrast between the energetic teaching environment and the meticulous nature of marketing efforts,  to carving out a distinct space in a crowded online fitness realm, Matt's journey is a testament to the magic that happens when passion aligns with profession.About Matt Chambers and M3 Yoga & Hot PilatesMatt is the co-owner of M3Yoga in Athens, GA and an avid advocate for making movement more accessible and approachable. After originally finding yoga through his partner Nick, Matt’s love for the practice came from Sound Baths and meditations at first, but grew over time to include classes for all levels and bodies.Matt’s trainings vary wildly from Hatha Yoga training with Darren Rhodes, Brigette Finley, Sam Rice, and Neda Draupadi Honarvar, Sound Bath training with Danielle Hall, and Inferno Hot Pilates Training with Gabi Walters. Expect a gentle guiding hand as Matt’s class experiences lead you to challenge yourself inside and out. And definitely a few jokes to make you laugh along the way.Matt also manages the marketing, branding, website and studio operations. Don’t be surprised to see him at the front desk, taking out trash or even on the mat next to you!Learn more about M3 Yoga & Hot Pilates, and follow their Atlanta and Athens locations on Instagram.Follow Matt on Instagram.

Send us Fan MailIn this episode, Sonja shares several key insights around a vital area that every brand should focus on: Building and engaging with communities. Whether your brand's audience or community is online or in the "real" world, building a community will transform the way you interact with your audience. Sonja discusses the resources and tools that small businesses and popular brands use to engage their communities. Later in the episode, we dissect the art of initiating meaningful conversations that echo through the digital realm.After this episode, anticipate a sneak peek into future discussions with entrepreneurs who share their triumphs and tactics in nurturing communities that are not just vibrant, but fiercely loyal. This is your roadmap to creating a brand presence that resonates authentically with its most valuable asset—its community.

Send us Fan MailWhen someone hands you their business card, do you just add it to your Rolodex or are you actually building on that new connection?In this episode, Sonja Crystal Williams sits down with logistics virtuoso and founder of Zip Ship Inc., SirDarryl Roundtree. From a humble beginning in his home to a bustling warehouse hub, SirDarryl reveals how nurturing relationships has propelled his entrepreneurial journey and grown his business.They discuss how to transform mundane business card exchanges into thriving professional networks, how a timely 'thank you' and the judicious use of technology like ChatGPT can lead to serendipitous partnerships, and how both personal relationships and networking connections can help popularize your brand. The episode also ventures into positioning an online business for success through website development and digital marketing.About SirDarryl Roundtree and Zip Ship Inc.SirDarryl Roundtree, founder and president of Zip Ship, is a visionary entrepreneur and logistics expert. With over 20 years in the industry, he has revolutionized e-commerce fulfillment through innovative solutions. Under his leadership, Zip Ship has become a benchmark in efficiency and customer-centric service, expanding globally and setting industry standards.Learn more about Zip Ship, and follow them on LinkedIn and Instagram.

Send us Fan MailUnlock the untapped potential of your LinkedIn profile with Sonja Crystal Williams as she shares a decade's worth of insider tips and personal success stories to elevate your professional image! If you've ever wondered how to turn your LinkedIn presence into a magnet for job offers, connections, and business growth, here is your golden ticket. With a focus on authenticity and strategic engagement, she peels back the curtain on creating a profile that draws the right attention and fosters meaningful relationships within your industry.This session isn't just about sprucing up your digital resume; it's a deep dive into the art of networking and the power of consistency in the LinkedIn realm. From practical guidance on profile optimization to a six-month blueprint for boosting your online visibility, Sonja discusses the intricate rituals of connecting with peers and influencers that can open new doors to success. So, get ready to transform your LinkedIn experience with actionable steps that go beyond the basics, and join the conversation by connecting with Sonja!

Send us Fan MailIf you could come up with one guiding word or phrase for 2024, what would it be?In this episode, Sonja Crystal Williams shares how her own focus on the word "space" is shifting how she approaches life and work, and how your guiding word might inspire you to forge an exceptional year.As the new year has arrived, Sonja shares how she has been decluttering her home. But her decluttering hasn't been just about a simple spring cleaning; it's been about making room for growth, success, and leading with a clear mind. Sonja shares has she has tackled both cluttered cupboards and a cluttered mindset, discovering along the way how this process of decluttering is crucial for personal and business development. Tune in for an enlightening discussion on the power of creating space—both in our environments and in our minds—and how this simple yet profound act can lead us to a path of greater achievements.Together, we'll explore the importance of intention-setting as we navigate the year ahead. We'll also talk about aligning our actions with our mindset to turn aspirations into realities. Whether you're a seasoned business owner or a professional climbing the career ladder, this episode is packed with insights on preparing for and seizing the opportunities that this year has to offer. Preparation for your brand includes starting with conducting an audit of your visual brand messaging with some help from our free Social Media Planner. 

Send us Fan MailWhat are the four key components of a balanced business life according to an international award-winning business consultant? That's exactly what today's 10 Minute Marketing explores. Sonja Crystal Williams delves into this answer with Angela Henderson, known for her unique, holistic approach to coaching women entrepreneurs. Angela emphasizes the need to address not just business strategy but overall life balance for achieving true success. Listen as she shares her insightful experiences from her psychology background, her journey from coffee dates to entrepreneurship, and her experience as an Influencer before it was mainstream.Angela and Sonja delve into their experiences of 'paying to play', from attending events to joining masterminds and conferences that led to powerful connections and growth opportunities. They highlight the importance of personal development and investing in oneself for their business, a path that Angela herself traversed.Wrapping up their discussion with an exploration on the role of rest and creativity, Angela shares how an event by Chris Ducker inspired her to incorporate these elements into her business. Transform your business approach and join us on this enlightening journey.Plus, as a special treat for our listeners, take Angela's free 3-minute Business Growth Scorecard assessment to pinpoint the exact areas you need to optimize to grow your business and still find joy in every day!About Angela HendersonAngela is an international award winning business consultant/coach, speaker and podcaster who helps women around the world make more money by creating a personalised business strategy and mastering their mindset, so they can create a business & life they love and want to show up for every, single, day.Learn More about Angela and tune in to The Angela Henderson Online Business Show Podcast.Follow Angela on Facebook and Instagram, and join her Women In Business Collaborative Facebook Group.

Send us Fan MailIn this Coaching Call style 10 Minute Marketing episode, I’m thrilled to sit down with Akil Sherman, owner of Akil Sherman Online Training & Coaching. With over two decades as a Certified Personal Trainer and experience in corporate wellness, Akil now offers online fitness coaching to those seeking ways to lose fat and get healthy. In this episode, we talk about Akil's journey and finding his target audiences in both a pre and post-pandemic marketplace. We also peel back the layers of the success he has found on Facebook and mastering his marketing message, how he is testing various offers and the work he needs to do to crack the code on LinkedIn marketing.  In this episode, we discuss how to craft a compelling LinkedIn profile and content that connects with potential clients. This includes the differences between branding on LinkedIn through a personal profile versus a business page and what tactics the LinkedIn algorithm will reward for each. We also touch on the importance of working on personal profile features to convert leads by offering a simple and enticing call-to-action.Tune in to this opportunity to learn from Akil's challenges with maximizing his marketing funnel, as well as my tips on how to optimize your LinkedIn profile for business success!About Akil ShermanAkil Sherman has helped thousands of men and women lose body fat and build healthy sustainable lifestyles over his 23-year career as a Certified Personal Trainer.Check out Akil's free 7 Foods to Avoid for Fat Loss resource here.Learn More about Akil Sherman Personal Training.Follow him on LinkedIn, Facebook, and Instagram.

Send us Fan MailContent creation: a tug-of-war between quality and quantity. Where should you be investing your time and efforts?In our final installment of this three-part series, we're diving deeper into the cause for quality and dissecting why leading brands pour resources into crafting research-driven, high-value content. This includes swaying user trust, boosting engagement, and bolstering your brand reputation.I'm Sonja Crystal Williams, your guide through this maze of content strategy. Tune in as I unpack how regular delivery of top-notch, well-researched content can elevate your brand to an authority in your field, magnetizing a loyal following. We'll also scrutinize the role your content creation strategy plays in your budget planning and team requirements. Join me as we wrap up this series with a fresh perspective on the quantity versus quality debate. It's time to discover if your brand needs a fine balance of both!

Send us Fan MailIn Part 2 of this series on Content Creation: Quality vs Quantity, Sonja continues to navigate this debate, providing insights on why some brands need to consider Content Quantity as an approach to their overall content marketing strategy.Sonja kicks off with a compelling study from Semrush, revealing a surprising connection between content quantity and improved website rankings. This data-driven argument makes a strong case for considering content quantity as a viable strategy for brand growth.However, she emphasizes that a high-volume content approach is not without its challenges, requiring unwavering consistency, an in-depth understanding of your audience, and effective content production at scale. By auditing past content and smart budget planning, you can leverage a well-executed high-volume content strategy to significantly enhance your brand's visibility and growth.

Send us Fan MailWhat if you were posting content too often or maybe not enough and didn't even realize it? What would it mean for your brand's visibility and reach? In this episode, Sonja guides you through the twisty maze of content creation strategies, focusing on the controversial debate of content quality versus quantity. We take a look at the pros and cons of one technique versus the other.Later in the episode, Sonja shares insights on maintaining consistency, understanding social media algorithms, and effectively producing content. Tune in and discover how to turn your content into a powerful tool for brand growth.

Send us Fan MailEver dreamed of scaling your business with ease and confidence?Today, 10 Minute Marketing shares the microphone with Dallas Travers, podcaster and founder of The Hive, a mastermind in attracting paying clients, building lists, and expanding businesses through courses. She's opening up about her unique Ripple Effect System - a step-by-step process that layers business growth, starting with private clients. Dallas emphasizes the importance of community in successful scaling, giving us a glimpse into her methodology and the three metrics she uses to measure readiness for the next phase.We also pick Dallas's brain on another topic she's excelled in: podcasting! She shares the behind-the-scenes of her podcasting journey, laying out how she crafts intros, creates engaging social media content, and delegates tasks to her stellar team. More than just techniques, Dallas delves into the significance of bringing a podcast to life and how it's been a game-changer for her business.But it's not all business - Dallas gets personal too, revealing the story behind her unique name, her non-negotiables in life, and a thought-provoking piece of advice from her daughter's kindergarten teacher. Get ready for a captivating chat that strikes a balance between professional insights and genuine human connection. So tune in, because you're about to understand why leading with your values can make all the difference.Plus, as a special treat for our listeners, take Dallas' The Coach's SuperPower Quiz - 90 seconds to uncover the precise next steps to find paying clients, build your list, or scale with a course. You'll receive a custom toolkit based on your strengths instead of a one-size-fits-all formula!About Dallas TraversIf you're a coach who serves everyday people, you need to know Dallas Travers. Her Ripple Effect System teaches the exact steps to attract paying clients, build your list daily, then scale your business with a course so you never again have to ask, "what should I do today?"Learn more about Dallas and follow her on Instagram.Listen to Dallas' Coaches on a Mission podcast.

Send us Fan MailIn this episode, Sonja reveals the power-packed potential of ads on Facebook and Instagram for your brand and how new advertisers should approach the technical and creative set up. With the world of social media changing the game for branding, Facebook and Instagram ads have become the new go-to strategy. But, should you be running ads on both of these platforms? Sonja walks through the common hiccups and provides a guide to successful campaign launches on both platforms. We go through the nitty-gritty of setting your ad budget and techniques to identify your target audience.Whether you're an enterprising entrepreneur or part of an organization, this episode is brimming with tips and tricks to maximize the impact of your campaigns.https://sonjacrystal.com/

Send us Fan MailEver wondered how passion can turn into a successful business venture? Today's guest, Stephanie Lichtenstein, founder of Micro Media Marketing, lets you in on her fourteen-year journey filled with growth, opportunities, challenges, and triumphs.With the same exuberance that made her take her first steps into the digital marketing scene over a decade ago, Stephanie recounts her inspiring entrepreneurial journey. From launching her agency in the heart of New York to sharing office space with the renowned Gary Vaynerchuk at VaynerMedia, she reveals how she built a resilient team that shares her love for social media. As someone who has worked with giants like HarperCollins, Hubbell, and Colliers International, Stephanie's insights into focusing on diverse industries, particularly fashion, beauty, and home décor e-commerce brands, are invaluable.Stephanie delivers a candid narration of her experiences, including staying positive during recessions and understanding the importance of networking both online and offline. Her advice about saving for a rainy day and offering flexible options for clients is practical and a must-listen for any fresh business owner. Stephanie also sheds light on how she expanded her business through strategic partnerships and collaborations. So, gear up as Stephanie Lichtenstein takes you on a tour of her entrepreneurial world that's as thrilling as it is informative.About Stephanie Lichtenstein and Micro Media MarketingStephanie Lichtenstein is the President and Founder of Micro Media Marketing. Stephanie’s passion for social media is contagious, it has led her to work with SMB to Fortune 500 companies such as HarperCollins, Hubbell, and Colliers International. 14 years ago she launched Micro Media with a dream in New York City working out of borrowed office space from Gary Vaynerchuck's Vaynermedia offices, she is now headquartered in Miami with team members throughout the US including in Chicago. Since then, Stephanie never looked back on her dream to share her passion for social media with online businesses and brands. Her biggest achievement is growing brands along with her team of women and stay-at-home moms specializing in the home decor space and spaces that speak to a woman audience.Be sure to also check out these amazing resources Stephanie recommends:Transform Your Marketing  by Rick Ramos (claim your FREE ebook copy - limited time offer!)Science Of Well-Being course by Yale University that talks about happiness (enroll for FREE!)Die With Zero: Getting All You Can from Your Money and Your Life  by Bill PerkinsFollow Stephanie on LinkedIn and Instagram.Learn More about Micro Media Marketing and follow them on Instagram.

Send us Fan MailIn this Coaching Call style 10 Minute Marketing episode, Sonja Crystal Williams sits down with Cloe Guidry-Reed, who has journeyed from being a risk management consultant to a tech entrepreneur as the CEO of Hire Ground — a SaaS platform that connects diverse suppliers and enterprise buyers.  Throughout the episode, they outline the trajectory of Hire Ground's growth and Sonja underlines the significance of personal branding in humanizing a business and nurturing deep connections with customers. She also coaches Cloe up on how to leverage LinkedIn to enhance her personal brand and attract clients for Hire Ground, such optimizing her LinkedIn profile for enhanced visibility and engaging with digital communities for increased interactions. As Cloe continues to grow Hire Ground, her journey offers insights for other entrepreneurs navigating their own branding and business paths. You can also harness power of digital platforms to boost your personal and professional brands. Whether you’re an aspiring entrepreneur or a seasoned business owner, Cloe’s story offers valuable insights and inspiration. About Cloe Guidry-Reed and Hire GroundAn Agnes Scott College and Georgia State University Executive MBA Alumni and former SVP in two global brokerage firms, Cloe Guidry-Reed spent over 16 years successfully helping clients solve challenging issues around supply chain risk and human capital management. She founded Hire Ground, an online marketplace that connects corporate and government buyers with diverse suppliers, with the mission of providing new-majority business owners with more opportunities to win supply chain contracts while also enabling enterprise buyers to build and strengthen their supplier diversity programs.As founder and CEO, Cloe is responsible for the overall success of Hire Ground by leading the development and execution of long-term strategies. She also co-hosts their Breaking Barriers podcast, speaking with leaders and rising stars in the increasingly vital field of supplier inclusion.Follow Cloe on LinkedIn.Learn More about Hire Ground and follow them on LinkedIn.Tune in to the Breaking Barriers podcast.

Send us Fan MailShifting from being on the verge of burnout to launching her own successful operations team and business, Lenica Stephen, the Founder and CEO of IBOSS, shares her inspiring journey from leaving the comforts of a corporate career to stepping into the challenging world of entrepreneurship!With her work at IBOSS, Lenica offers a unique perspective on how operations serve as the critical backbone of businesses. She also walks through her expert strategies for improving operations for business expansion that have proven successful in her own journey.  In this episode, Sonja and Lenica also discuss the importance of finding a supportive community of business owners and the advantages of not going it alone in business.This episode wraps up with Lenica addressing the power of networking even when it seems challenging, harnessing the potential of social media to find clients, and sharing how she has leveraged the influence of referrals and relationships to grow her business.About Lenica Stephen and Interactive Business Optimization Services (IBOSS) Inc.Lenica Stephen is the Founder ad CEO of Interactive Business Optimization Services (IBOSS) Inc., an Operations Consulting Management Agency, who partners and consults with E-Commerce business owners on the strategies, team growth and operational efficiencies to implement or enhance in their business to effectively scale and grow in line with their vision. She has a passion for keeping her clients in their zone of genius while being their strategic partner and by working with business owners to take their business ideas from conception to implementation while ensuring these initiatives are aligned with their growth strategy.   Lenica and her team believe in the importance of having a good support system whether in business or in personal life.  Lenica’s vision is for IBOSS Inc. to be the chosen authority in providing strategic partnership and business operations services who provides an environment of support and empowerment that will lead clients to outrageous levels of success.Follow Lenica on LinkedIn and Facebook.Learn More about IBOSS and follow them on Instagram 

Send us Fan MailEver felt an internal tug-of-war, where your emotions don't align with your external life? We've all been there, and Violetta Znorkowski, the savvy founder of Expand and Impact, joins us for Part 2 of our discussion on overcoming business burnout to shed more light on that topic.  In this episode, Sonja and Violetta discuss the critical topic of self-awareness, exploring how understanding and accepting our emotions, without judgment, can positively impact our performance—in business and life. We also delve into Violetta's personal journey, addressing the guilt she experienced when her internal and external realities didn't match.Later, Violetta takes a deep dive into the struggle that many ambitious women face—achieving equilibrium and finding space for rest. The relentless pursuit of productivity, and societal pressures to do it all, can often lead to burnout and elevated stress levels. But what if mastering a few tasks is more essential than trying to do everything? Violetta pulls back the curtain on this disputed concept of productivity, and how she works with clients to unlearn toxic habits and embrace the power of rest. Take a breather and join us as we explore ways to reclaim our time, energy, and joy.Be sure to check out Violetta's From Hustle and Stress to Mindful Success Masterclass, which guides participants in understanding how to use their emotions as a tool to build the capacity to process discomfort and stress so that they can take action from a calm and focused place and rest without guilt.About Violetta ZnorkowskiVioletta Znorkowski is the Founder and Facilitator at Expand and Impact, an Experiential Education Company that works with Female Professionals and Entrepreneurs who want to challenge the status quo and create a new normal in how success and leadership looks and feels.With over 10 years of experience and an international career working around the world with both youth and adults to develop leadership skills, raise emotional intelligence and build resilience, Violetta is passionate about guiding others to safely explore their connection to self, others and the world around them.Her work is informed through her training in Holistic Counseling Psychology, Leadership Coaching and Mindfulness and Meditation Training; blending Eastern and Western philosophies and techniques to consider the WHOLE person. Violetta believes that self-work is the gateway to generational change and that personal development and systemic change go hand in hand. When she is not facilitating growth and emotional wellbeing, Violetta is likely climbing up or snowboarding down a mountain or planning her next adventure.https://www.instagram.com/expand_and_impact/https://www.linkedin.com/in/violetta-znorkowski/https://www.expandandimpact.com/podcast

Send us Fan MailWhether you're a busy professional or run a business, the impacts of hustle culture and striving on our mental and emotional well-being and relationships can be overwhelming, often leading to unwelcome stress or burnout.If this feeling sounds familiar to you, today's episode features a stimulating conversation with Violetta Znorkowski, Founder of Expand and Impact. She shares her journey of navigating through the male-dominated field of experiential and outdoor education, and how her experiences paved the way for her to launch her own enterprise. Violetta reveals how she honed skills to conquer the challenges in her path and now works with business owners who have experienced burnout and want to get back on a desirable path and make their way back to peace. When it comes to marketing a 2-year-old business, Sonja and Violetta delve into the world of online and offline networking, as Violetta unfolds the significance of having a strong presence in both arenas. She talks about her experiences with networking on a global stage and how she uses various social media channels. Today, Violetta helps female professionals and entrepreneurs challenge the status quo and redefine success and leadership. As a treat, Violetta also shares some literature that has influenced her and her clients. So, tune in and prepare to redefine your path to success!Be sure to check out Violetta's From Hustle and Stress to Mindful Success Masterclass, which guides participants in understanding how to use their emotions as a tool to build the capacity to process discomfort and stress so that they can take action from a calm and focused place and rest without guilt. About Violetta ZnorkowskiVioletta Znorkowski is the Founder and Facilitator at Expand and Impact, an Experiential Education Company that works with Female Professionals and Entrepreneurs who want to challenge the status quo and create a new normal in how success and leadership looks and feels.With over 10 years of experience and an international career working around the world with both youth and adults to develop leadership skills, raise emotional intelligence and build resilience, Violetta is passionate about guiding others to safely explore their connection to self, others and the world around them.Her work is informed through her training in Holistic Counseling Psychology, Leadership Coaching and Mindfulness and Meditation Training; blending Eastern and Western philosophies and techniques to consider the WHOLE person. Violetta believes that self-work is the gateway to generational change and that personal development and systemic change go hand in hand. When she is not facilitating growth and emotional wellbeing, Violetta is likely climbing up or snowboarding down a mountain or planning her next adventure.https://www.instagram.com/expand_and_impact/https://www.linkedin.com/in/violetta-znorkowski/https://www.expandandimpact.com/podcast

Send us Fan MailIn today's episode, we take a deeper dive into the inner workings of a growing startup. Education practitioner and founder of Champion Instructors Education and Training, Dekiyyah (Kia) Edwards, shares insights from her 3-year journey from launching a new business and finding areas of success to discovering new challenges to marketing her business online for continuous growth.Sonja and Kia discuss how Champion Instructors meets the urgent demand for virtual education platforms from small businesses to government agencies to large corporations, along with how she ensures that her 'why' and the story behind her company helps her gain media visibility and a strong LinkedIn presence.  Later in the episode, Sonja and Kia get more transparent as Kia shares some of the challenges that Champion Instructors faces today with enhancing its presence on networks like YouTube, Instagram, and TikTok. In this coaching episode, Sonja and Kia begin to discuss a blueprint for how she can take the next 6-12 months to gain more from LinkedIn and revitalize her company's presence on YouTube and Instagram. We wrap up the episode with Kia sharing what lies ahead for Champion Instructors and how this brand will pivot into more growth for the future.About Kia Edwards and Champion Instructors:Kia Edwards is an HR + education practitioner (early learners through adult learning) who founded Champion Instructors – Education & Training Consulting.  ⠀⠀Kia loves taking training from information to retained knowledge which improves workplace productivity, lessens workplace accidents, improves succession, and limits staff turnover. Taking her professional passions mixed with the year 2020’s high demand for businesses to provide remote training during a global pandemic - her virtual instructional design business was born. Champion Instructors Education and Training is a consulting LLC that solves diverse educational and training needs virtually or in person. With a recent national demand for remote learning (socially distanced), her staff of experienced online learning educators and seasoned human resources professionals are most valued for offering condensed yet effective training services that fit a range of learning needs and styles offered on diverse devices. Follow Kia on LinkedIn: https://www.linkedin.com/in/kiaedwards/Learn more about Champion Instructors Education and Training at:https://www.championinstructors.com/

Send us Fan MailIn this episode, Sonja discusses some critical perspectives around the emerging use of Artificial Intelligence (AI) in content marketing and social media. She shares tips on how marketers, teams, and brands should navigate through this game-changing era where AI is not just influencing search engine results but redefining how we create content.Imagine a world where a tool like ChatGPT is your co-creator and content generation faster and smarter. It's time to embrace these innovations, but be mindful, as with everything else, they come with their own set of challenges. Amidst all the AI-generated content, how do you ensure your content stands out? Throughout this episode of 10 Minute Marketing, host Sonja Crystal Williams, discusses the indispensable role of human interaction in AI-generated content. Whether you're an AI newcomer or a seasoned user, let's explore, learn, and transform our content creation strategy together.Resource mentioned in this episode.

Send us Fan MailIs your marketing team currently using data and insights discovered from website visits to enhance your marketing strategy? In this episode of 10 Minute Marketing, Sonja welcomes Ally Anderson, the brilliant mind behind Akari Digital. With over a decade immersed in the world of marketing, Ally shares why companies need to consider the power and value of making data-driven decisions as part of their marketing game plan.Ally paints a vivid picture of how data plays an absolutely pivotal role in crafting intelligent marketing choices. She unveils how cultivating a strong online presence can serve as the bedrock for an enriching customer journey and how strong messaging on her company company website has played a role in increasing her brand's visibility.   Later in the episode, Ally illustrates how a robust online presence lays the groundwork for a fruitful customer journey when paired with data from tools like Google Analytics. About AllyAlly Anderson has almost a decade of experience in marketing, and has been obsessed with data from day one—digging into metrics for every piece of content to figure out how she could make it perform better and get better results."You’d think this would be standard practice, right? I mean, data basically puts all the content marketing “answers” at the end of the book. So I was genuinely shocked to learn that most business owners don’t use data at all. Or, they do their best with third-party reporting, not realizing that it doesn’t give the full picture," Ally explains.Ally is a fixer, so when she realized this, she got to work. Akari Digital was born and now, with the help of her team, Ally gets to help entrepreneurs make better marketing decisions so they know exactly where to invest their time, energy, and money to achieve measurable, predictable growth.https://akaridigital.ca/https://akaridigital.online/reach-calculator-optinhttps://www.instagram.com/akaridigital/https://www.linkedin.com/company/akaridigital 

Send us Fan MailDo you believe writing a book is an uphill task? Internationally renowned book coach, Jessica Andersen, joins Sonja Crystal Williams to debunk this myth and illuminate the path to becoming a successful author. They delve into Jessica's journey from proofreading to coaching high-impact leaders. Jessica also demystifies the writing process, highlighting how you can brand yourself as an author. She brings to light the power of a book within niche markets, changing the way you perceive the writing journey.As they navigate the lesser-known terrain of book coaching, Jessica shares her tried-and-true marketing strategies while also addressing the challenges. She emphasizes the significance of collaborations in growing your business and unveils the rewarding aspects of her work.As a special treat for our listeners, Jessica also introduces her new signature service designed to aid in crafting compelling brand books!About JessicaJessica Andersen is a book coach for high-impact leaders. She partners with them to develop, write, and refine a book for their brand or business.jessicalandersen.comlinkedin.com/in/andersenjessical/You can also check out Jessica's Brand Book Blueprint Calls! On these calls, Jessica helps you create a blueprint for a compelling brand book: a timeless, core, one-and-done piece of content that will build brand awareness, position you as an authority in your field, and invite readers to work with you. First by determining the goals of the book, then answering the question "What should my book be about?",  and last creating a blueprint for your brand book.https://jessicalandersen.thrivecart.com/brand-book-blueprint-call/

Send us Fan MailHave you ever wondered how LinkedIn's algorithm works, and how you can take advantage of it to boost your brand's online impact?Today on 10 Minute Marketing, Ivana Brutenik, a leading expert on LinkedIn employee ambassadors, joins Sonja in a riveting conversation that illuminates this mystery. Ivana's journey, from a young headhunter to revolutionizing the LinkedIn presence for over 7000 brands, is a testament to the power of technical know-how and the right mindset. She delves into the significance of personalization on LinkedIn while maintaining privacy, and how changes in LinkedIn's algorithm impact what kind of content wins. Furthermore, she shares her early growth strategies that involved networking events, keynote speeches, and — of course — LinkedIn itself. If you're seeking to up your LinkedIn game, this episode is a treasure trove of insights and actionable tips that will help you create a more effective LinkedIn strategy. Tune in and unlock the potential of LinkedIn for your brand!About IvanaIvana Brutenic is the world's leading expert on LinkedIn Employee Ambassadors. She's consistently setting trends for multinational brands with effective global LinkedIn architecture and authentic LinkedIn content. Ivana has been recognized in dozens of media outlets, including Forbes.Ivana and her sister Kristina run a prestigious LinkedIn consultancy, SUNDAYFLIES. They transform employees into LinkedIn™ superstars who attract clients, new talent and media. They have partnered with over 7000 clients worldwide to transform LinkedIn brands into more powerful authentic voices.This LinkedIn Sisters Powerhouse brings LinkedIn expertise to print, gearing up to publish a book on LinkedIn Ambassadors in Fall 2023 with a renowned British publishing house.https://www.linkedin.com/in/ivanabrutenic/

Send us Fan MailJoin us as we take you behind the scenes with Tamsin Parry, a remote team specialist hailing from Cape Town, South Africa, who has mastered the art of finding Filipino VA's to propel her clients' business operations to the next level. Tamsin shares her background, her journey, and her process of matchmaking business owners with talented and dedicated Filipino VAs. Imagine, not having to sweat over candidate search and selection - Tamsin has got that covered for you!As a seasoned remote team architect, Tamsin's innovative approach to recruitment flips the script, passing the baton of initiative to the applicants, and making the process hassle-free for business owners. When it comes to growing her own business, The Doing Company, she emphasizes the significance of building relationships and networking.  Whether you're a business owner struggling to find the right fit or someone interested in remote team management, this episode is a goldmine of insights waiting to be discovered.About Tamsin ParryTamsin Parry is a Virtual team and Filipino virtual assistant specialist with over 10 year's experience building and managing remote teams. With a passion for helping entrepreneurs and business owners, Tamsin has become an expert in the field of virtual assistant services to streamline operations and achieve sustainable growth for small to medium-size businesses. In addition to finding the right VAs for clients, Tamsin also helps to onboard, manage, and incentivize them, ensuring they're equipped with the skills and resources needed to perform at a high level. With Tamsin’s expertise and guidance, clients delegate business tasks to a trusted virtual assistant, freeing up time for business owners to focus on growing their business.https://thedoing.co/https://www.instagram.com/tamsin_parry/https://www.linkedin.com/in/tamsinparry/https://www.facebook.com/thedoingcompany/

Send us Fan Mail Imagine managing not one, not two, but three different businesses simultaneously! That's exactly what Chris "Willa" Williams, co-founder of Go Getter Marketing Group and visionary leader of the Go Getter Team in real estate, has accomplished. Today, we deep dive into Chris's entrepreneurial journey, chatting about his evolution from a sole proprietor and revealing his strategies for obtaining and retaining customers. His insights offer a glimpse into the reality of running multiple businesses in today's market. We also hit on the importance of a cohesive team and fostering relationships that require a variety of online marketing communications combined with personal touch and face-to-face interactions. Later in the episode, Chris also shares the types of events and webinars that have proven instrumental to his growth. He emphasizes the necessity of being relentless in your pursuit of growing your business and underscores the need for personal development. About Chris "Willa" WilliamsChris “Willa” Williams is the leader of the Go Getter Team realty group in Atlanta and has nearly fifteen years of real estate experience. In 2008, he co-founded Go Getter Marketing Group, Inc. with his wife and partner, Sonja Crystal Williams. He currently serves as a business advisor to the agency, leading the strategic direction of the firm and assisting with business development. Chris is a graduate of Michigan State University with a B.A. in Supply Chain Management.

Send us Fan MailIn this episode, Sonja Crystal Williams, host of 10 Minute Marketing shares the purpose behind the relaunch of our podcast.Sonja discusses launching the podcast out of a desire to really help entrepreneurs. Episodes in this podcast will includes interviews with business owners from all over the world from different walks of life, different experiences, and totally different types of businesses.Sonja also shares details about some of her upcoming episodes that will feature live coaching calls that help marketers and entrepreneurs explore how they can improve their online market efforts, where they hit plateaus, and where they have opportunities to improve their online brand or visibility. Each episode of this podcast is meant to be short and sweet with episodes around 10-20 minutes. We hope you enjoy this podcast and get a ton out of it to grow your business.Be sure to subscribe and leave a positive review!

Send us Fan MailIn this episode, Sonja unravels the world of metrics like ad relevance and cost per click that play a crucial role in assessing your Facebook ad campaign's success. She also underlines the importance of not merely guessing, but setting up proper conversion tracking. Moreover, Sonja will guide you on setting up your Facebook Pixel for more accurate tracking. We also stress the significance of consistently growing your audience and tailoring ads that generate leads and heighten your brand awareness. So plug in, it’s time to discover if your Facebook ads are an actual investment or major expense for your business.

Send us Fan MailAt some point in your business, especially if you run an online store or brick-and-mortar business, you're likely to get positive reviews. However, with the positive reviews can come negative reviews and it's important to know how to react as a business. In this episode, Sonja and Kylie address the do's and don'ts when you get bad reviews or negative comments on your social media posts.While marketing and social media can heavily influence the growth of your business, nothing replaces word-of-mouth marketing. We always like to think about reviews as a hybrid of both. It's something that lives online; but it is, in a sense, word-of-mouth marketing, because it's an opportunity for people to share their thoughts and their opinion with others.According to recent statistics, 80% of people trust peer recommendations. If your business has reviews and you sell your products through your website or on Amazon, consumers are going to pay attention to the reviews that other people are writing about your product. Service-based businesses aren’t excluded in this either -- the same thing can happen. There are a ton of services out there like Trustpilot and Yotpo that will handle service-based reviews.Monitoring reviews is a huge must. So, here is a short checklist that can help you handle bad reviews or comments. Handling Bad Reviews Checklist#1: Take negative reviews seriously.#2: Respond right away.#3: Take the conversation offline.#4: Request reviews be removed if they violate terms.#5: Encourage customer reviews regularly.

Send us Fan MailHashtags are great and can truly help your content get categorized when it comes to posting on social media channels such as Instagram, Twitter, LinkedIn, YouTube, and TikTok. In this episode, Sonja breaks down a few key steps required to get your brand visibility.Research hashtags (8:54). Figure out which ones are trending, which ones are popular, and which ones are overused. Build out your own hashtag hitlist (9:46). Come up with a list of 25 to 30 hashtags that you want to use, that are relevant to your business product or service, that are searchable by your consumer or your audience. Not just the hashtags you think are good and associated, but ones your consumer would use, do research related to, or even have an interest in following.Rotate your hashtags (10:24). Don't use the same ones over and over again. Social networks like Instagram do not like it when you use the same hashtags over and over again. Be sure to incorporate these tips into your social media and online marketing strategy and tag us or DM us in your upcoming posts to tell us how it worked out!

Send us Fan MailIn this episode of 10 Minute Marketing, Sonja breaks down exactly what you need to ensure you get on a regular posting schedule for your social media content, blog posts, or related content that gets shared and distributed online. She starts out by sharing one key factor, the need to create a Content Calendar and from there she gives a variety of ideas on how brands can begin to generate ideas for building consistent content.Be sure to tune in to this episode for strategic insights on how to consistently create content for your brand!

Send us Fan MailIn this episode, Sonja and Kylie discuss key factors that can help business owners get comfortable with becoming the face of your brand.So many business owners or high-level executives are shy about sharing their story and talking about themselves. There’s a saying in sales: people do business with who they know, like and trust. And, more than likely, it's not just your business or the company that you work for that's really driving people to become customers and clients -- it's you! You're who they know, like and trust! So, the more you can do that in a way that touches the masses, in an authentic and transparent way, the easier it will be to connect with people and really help you become the face of your brand.

Send us Fan MailHow are you perceived on social media channels? Not your personal voice. But your voice as a brand and business. Establishing a tone and voice is so important regarding how you talk about your business on social media and other digital marketing channels. This is important whether your brand is just starting out, going through a rebrand, or you are a solo marketer joining a brand’s digital marketing team.In this episode, Sonja and Kylie discuss how you can present your brand to the world online. Not only saying, "This is us, here we are," but also how you're engaging with your audience and with people who want to know more about you and what your brand is about. Sonja gives some specific tips and thoughts about how you can begin to humanize your brand and how it comes across to people.

Send us Fan MailIn this episode, Sonja and Marika talk about the best tools that entrepreneurs can use to build their own website or tools to consider even if you're hiring a web designer.Business owners often ask us: If I have a new business and I want to get a website rebuilt that I already have, and I have another website that I’m trying to build what are my best options for both? Whether you're building your own website or hiring a designer, we address the pros and cons of the following website building tools: Wix, WordPress, Squarespace and Shopify.

Send us Fan MailIn this episode of 10 Minute Marketing, Sonja is joined by entrepreneur and community leader SJ McMillan, founder of MelanList. MelanList is a community dedicated to helping align Black business owners, Black community, and promoting global Black consumerism.Looking at how people spend their money, how businesses are being chosen by consumers, and how a business uplifts its community, SJ has built a network committed to partnering with, promoting, and authenticating Black-owned brands. This not only sows support within the community, but creates an easy path for consumers to buy with intention - and not just when it's trendy to do so.They further discuss how SJ goes about marketing MelanList itself, but how MelanList increases visibility for the businesses in its community. They bring up networking through nervousness, making connections across industries, building strategic partnerships, incentivizing their audiences, and word-of-mouth as powerful tactics to heighten awareness around brands.From blossoming an idea into a business to her future goals, you don't want to miss SJ's insights on community-based business and marketing. About SJ McMillanSJ McMillan is a visionary founder bringing business and community in stronger alignment. With a passion for stoking growth and considerate guidance, she infuses self-care and expanded perspectives into the fabric of her influence. Under her leadership, MelanList has partnered with new and thriving companies verifying their commitment to the community and supporting their success. SJ's commitment to collaboration and representation has fostered a culture of discovery and excellence. Beyond her professional achievements, she embraces philanthropy and cultural introspection. Wielding financial activism, community service, and other actionable solutions to resolve social issues, SJ's bold vision and unwavering determination empower MelanList to help reshape global Black consumerism. instagram.com/melanlistfacebook.com/melanlistwww.pinterest.com/melanlist