PODCAST · business
Courage and Spice for Coaches: build your Self-belief and Business in under 30mins a week
by Sas Petherick
A weekly podcast just for thoughtful coaches! Practical, actionable support, so you can impact more beloved clients with your coaching medicine, and build a practice that feels like a ripe f🍑cking peach.Hosted by Sas Petherick: Coach, Supervisor & Self-belief NerdI'm @saspetherick on the Gram - come say hello x
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Scatter Your Seeds: Ways to market your Coaching Offer right now (without social media)
Marketing your coaching doesn’t have to mean posting more on social media. In this ep, I’m sharing a load of creative ways to get your work in front of the right people, that are creative, proven and designed to suit your preferences. If your marketing feels a bit stuck, inconsistent, or overly reliant on socials, this will give you plenty of grounded ideas to start experimenting with straight away. AND if you would prefer to never market in public, you can still have a full practice of clients - I'll share how. 🌱 PLUS: all the ideas (including links) are available in a free download here: https://saspetherick.myflodesk.com/seeds 🌱***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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Let's talk about the most underrated skill of coaching
Running a coaching practice is honestly just one decision after another! And most advice about decision-making assumes there’s a right answer - if you just think harder, plan better, or get clearer - you’ll land on it.But what if the real work isn’t finding the answer…it’s expanding your capacity to hold nuance?In this episode, I’m exploring how our work as coaches and business owners is full of nuance, but this is a rarely commented-on skill! If you want to know why you feel overwhelmed by decisions and why you might be seeking out the wrong answers, this is a fun conversation. We’ll look at: – why our familiar ways of thinking feel so compelling – how different ways of making meaning create different kinds of decisions – and what becomes possible when you stop trying to solve problems - for yourself and clients!***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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How to Build a Coaching Business from a €35 Workshop with Vicky Schilling
If you’ve ever wondered whether you’re overcomplicating this whole “build a coaching business” thing, this episode is for you!I’m joined by Vicky Schilling: Trust Yourself Coach, author, and someone who has been building her business for over a decade.What I love about this conversation is how easy and ordinary Vicky's beginning is. A €35 workshop… and a willingness to respond to what people actually needed. Vicky generously shares her experience of what it really looks like to build a coaching practice over time, including the doubts, the pivots, and the moment where it all starts to hum! I know you are going to love this one.Connect with Vicky:WebsiteSubstack & PodcastInstagram***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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How Do You Know If You’re Ready to Go All In on Coaching?
Last week, on a sales call, a really experienced leader + trained coach asked me a question I hear all the time:“How will I know when I’m ready to go all in on Coaching?”And I’ve been thinking about it ever since!Because here’s the truth — you might not ever feel ready. At least, not in the clean, certain, fear-free way you might be hoping for.In this episode, I’m sharing a personal story about my own “all in” moment, the psychology of regret (and why it keeps us stuck), and the subtle self-doubt patterns that make thoughtful coaches hover just on the edge of beginning.If you’ve ever felt almost ready… come and listen!***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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Five reasons you need some sexy biz goals (even if you hate goals!)
Set big hairy goals, be consistent, push through. Goals can be... exhausting. But what if the 'problem' was the approach we've been told to take?In this ep we are talking about setting goals that light you and your biz up - even if you’re navigating self-doubt, feeling some resistance, or have a complicated relationship with follow-through. We’ll explore the five things that make a goal actually doable - from choosing something juicy, to the research-backed truth about why being hard on yourself is a terrible strategy. If you’re ready to stop half-assing your goals (with a perfect plan you don’t follow) and start building real momentum in a way that feels sustainable, supported, and genuinely satisfying - listen in.***Inside Ripen, we’ve just kicked off a round of Courage-based Goals, and the momentum already building is so fun! Want to join in? Apply now: www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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You’re Not 'Just a Coach' You’re a Leader
Many coaches resist the word leader. But what if the problem isn’t leadership itself — it’s the narrow model of what leadership looks like?In this episode, I make the case that all coaching is leadership work. I explore a simple but powerful idea: you’re not “just a coach” — you’re a leader. Through every coaching conversation, you help people question assumptions, reclaim their agency, and step into a bigger relationship with their own lives. That’s a profound form of leadership — even if it’s quiet.We’ll explore a non-hierarchical model of leadership (that I learned from a horse!) and why self-employed coaches are in a particularly powerful leadership practice. I’ll also share a few ways you can experiment with embracing your leadership in grounded, practical ways.***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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The Fall of the Coachfluencer with Lianne Raymond + Bridgette Boudreau
Something a little different for you today!This is the farewell episode of the Three OG Coaches Talking Shop podcast that I have co-hosted with Lianne + Bridgette. 21 episodes ago, we began with a conversation called The Rise of the Coachfluencer - where lifestyle content, product placement, and aspirational horseshit were masquerading as coaching. In this episode, we address the fall of so many characters from the coachfluencer pyramid.As we see “gurus” being named in The Files, being sued, or hanging up their shingle, we chat about what this means for our work, our industry and for us as practitioners. Spoiler: it’s really bloody hopeful.Resources:Three OG Coaches Talking Shop (now hosted on Substack)Brene Brown NYT interview'Blowing The Whistle On Deepak Chopra, The Epstein Files, Cancel Culture, & Holding My Influencer Peers (& Myself) Accountable' by Dr Lissa Rankin***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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Operationalising Hope: what the Green Party win can teach us about successful launches
What does a political campaign have to do with your next launch? Quite a lot, actually! In this episode, I unpack the fantastic UK Green Party by-election campaign and what this teaches us coaches about launching successfully.If you’re preparing to launch later this year (or quietly recovering from one that didn’t land the way you hoped), this is your reminder that you’re not just running a 10-day sales sprint: you’re building a campaign. The most successful launches are rooted in your values and a bigger future that your clients actually want. ***Apply now for Ripen www.saspetherick.com/ripen FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereJoin The Coaching Well for Group Supervision hereWebsite: www.saspetherick.com | Instagram: @saspetherick***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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The biggest obstacle between Great Coaches and Paying Clients
There are so many brilliant, thoughtful, values-led coaches quietly sitting on extraordinary offers… that nobody is buying. Not because the work isn’t powerful. Not because they’re not qualified enough. But because marketing and selling feels awkward. In this episode, we're naming the biggest block between great coaches and the clients you're here to help! If you’ve ever told yourself you need another qualification, or to lower your prices, or just secretly hoped being a great coach would mean you never had to “sell” - this one’s for you. ***Apply now for Ripen www.saspetherick.com/ripen FREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereJoin The Coaching Well for Group Supervision hereWebsite: www.saspetherick.com | Instagram: @saspetherick***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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Coaching, Therapy and the Messy Middle: how to attract clients ripe for coaching
Have you ever been in a coaching session and quietly thought, “Oh… I’m not sure I’m qualified for this”? This episode if for you! I unpack the messy, often misunderstood boundary between coaching and therapy and why the usual distinctions between the two aren’t actually that helpful. Instead, I offer my definition of coaching and explore what coaching is (and isn't!) designed to do.I also talk about how to recognise when coaching isn’t the right container, and how your marketing and sales process can help you attract clients who are truly ripe for coaching. ***Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereApply now for Ripen www.saspetherick.com/ripen Website: www.saspetherick.com | Instagram: @saspetherick***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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Your Most Valuable Offer is free!
Do you have a freebie that you LOVE and that your ideal prospective clients are signing up for each week? If not: LISTEN IN!In this episode we talk about why your freebie might be the most valuable offer you ever create. I share more about how your freebie helps you have successful launches and makes your practice sustainable. I'll take you behind the scenes of my own freebie journey: the ones that brought in thousands of prospective clients and the ones that felt creatively fun for me (but my clients did not love!).PLUS: We explore what is working in 2026, and how to design a freebie that’s coherent with your business, genuinely helpful, and conversation-led (with a free guide for you below): ***✨ CLICK HERE FOR YOUR FREEBIE GUIDE! ✨***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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Communal Energetic Forecast for 2026 with Sarah Vermunt from Psychic Normies
Sarah Vermunt is back! An old friend, fellow coach, and psychic, Sarah shares a collective energetic forecast just for Courage & Spice listeners. Sarah receives guidance as vivid, metaphoric images (think: cement trucks, nests, storms, fences) and we interpret them together, letting the meaning unfold in a grounded, practical way. If you're sensing that 2026 is a turning-point year - we are both with you! - this is a reassuring and hopeful listen.The questions I asked Sarah & her guides:What is the thematic energy for the next 3–6 months for this community?How do we respond to a world that feels chaotic, cruel, and close to home — while still running a visible, values-led business?Is 2026 truly a turning-point year, and if so, what is our role in that transition?What’s a healthy relationship with AI for thoughtful, heart-led practitioners?Is it safe to claim joy and abundance (creativity, pleasure, financial ease) when the world feels so chaotic?What do you want us to know? Meet Sarah:Book a private reading with SarahSarah on Instagram: Careergasm + Psychic NormiesResources for you:👉 Find out more about ♥️ Love Your Offer HERE ♥️Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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Four Simple Ingredients that Create an easy YES for Your Coaching Offer
In this episode, I walk you through the four simple ingredients that create an easy yes for your coaching offer. We explore how to choose a beloved client, building genuine demand, creating a clear prompt to act, and leading with your own excitement turns selling into an act of service rather than self-promotion.If you’re tired of overthinking, adding more offers, or wondering why your work isn’t landing, this episode will help you focus on what matters.AND these four principles sit at the heart of Love Your Offer - this is my process for designing or refining a clear, compelling coaching offer that your people actually want. I cannot wait for us to start in Feb! 👉 Find out more about ♥️ Love Your Offer HERE ♥️Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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What to prioritise when the world feels extra chaotic and cruel
If you're starting 2026 on the struggle bus, listen in. I share about news overwhelm and the very human resistance to move when the world feels heavy. We talk about why effective coaching work matters especially now, and how to get going! There is also a story about a 1000-year-old rimu tree I met last week :)I share how I have been doing the things I’ve been avoiding, and the thing I recommend you do first, to bring in clients and income so your nervous system can exhale. If you want 2026 to be abundant, satisfying, and rooted in work that actually matters, this is a good place to start!Connect with Sas: ♥️ Love Your Offer ♥️Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.comInstagram: @saspetherick***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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BONUS: The Body Stories 5 - Am I the Biggest Loser?
Content note: This episode includes discussions around intentional weight loss and diet culture, and therefore contains swearing.This episode is part of a podcast series: The Body Stories. I’m joined by my beloved friend and fellow coach, Ali Shapiro. Over the year, Ali and I are engaged in an occasional and ongoing conversation about the nuanced relationship with our bodies. These are tender conversations, and at times, I will be in the coaching client seat. We hope that listening in will spark your own exploration of your body story.- At about 75% of the way through, I'm reflecting on the pace of change (it's been both slow and so fast) and how I'm in no rush to get to the 'end'. We talk about self-compassion, the horror show of The Biggest Loser (that I watched religiously!), and finding a way through the sneaky and pervasive all-or-nothing thinking around food and movement.Resources for you:Meet Ali Shapiro.Fit For TV: The Reality of The Biggest LoserSelf-compassion books from Kristin NeffTrain with JoanPast Episodes:Body Stories 1 - Can you love yourself and still want to lose weight?Body Stories 2 - Under-nourished to moderately activeBody Stories 3 - Emotions, embodiment and protein popcornBody Stories 4 - Becoming High Maintenance***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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Five Decisions I’m Making Right Now for an Abundant + Satisfying 2026 (steal these!)
I've decided that 2026 is going to be my most abundant + satisfying year yet! As I wrap up 2025, I’m sharing the five decisions I’m making right now to set myself up. If you’re a thoughtful coach who loves the work but sometimes struggles with leadership, decision-making, visibility, or selling, this one’s for you.Resources for you:🎁 Bold Not Beige: Why your coaching offer isn't selling (and what to do about it) a FREE private, 5-episode podcast packed with immediately actionable ideas for how to make your coaching offer compelling, clear, and unmistakably sellable.👉🏼 Sign up for instant access: https://saspetherick.myflodesk.com/bold♥️ Love Your Offer https://www.saspetherick.com/love/***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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Creating a Post-capitalist Future with Stephanie Mackinnon
This week I’m in conversation with one of my favourite humans, Stephanie McKinnon — certified life and liberatory leadership coach, community educator, and all-round balm for these late-stage capitalist times.If you’ve ever wondered “Is it just me, or is this system WRONG?” this episode will feel like a long exhale. Steph brings a rare mix of grounded theory, lived experience, and big-hearted pragmatism. We explore what it means to navigate (and gently resist) capitalism as coaches, creatives, and humans who care about each other.In this episode, you’ll discover:Why so many of the struggles we face (lonlieness, isolation, buying shit we don't need, feeling separate) aren’t personal failings, they’re by designHow overwhelm, perfectionism, and the myth of the “hero individual” keep us isolatedWhat community, care, and creativity offer as quiet (and powerful) forms of resistanceWhy art and beauty matter deeply in absurd timesPractical, hopeful ways to influence change in your tiny corner of the worldHow reconnecting with your values, neighbours, and imagination can disrupt capitalist conditioningSteph’s perspectives are spacious, compassionate, and deeply human. This is the conversation to listen to when you need reminding that you’re not alone, you’re not doing it wrong, and there are so many more liberating ways to live and work.Links & ResourcesFind Steph on Instagram: @stephmilomackSteph's Website: https://www.stephaniemackinnon.com/Books mentioned: Braiding Sweetgrass by Robin Wall KimmererAdrienne maree brown, Emergent StrategySarah Jaffe, Work Won’t Love You Back***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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5 ways Planet Coach will change in 2026 (and how to flex towards them!)
If you’ve been sensing that the coaching industry is shifting - that clients are craving something deeper, the world feels more complex, and the glossy old models of “success” aren’t quite landing anymore - you’re not alone. In this episode, I’m naming five emerging themes I’m seeing in our industry. These aren’t predictions pulled out of thin air; they’re real trends already unfolding that are reshaping what coaching is, how it works, and what clients genuinely want from us. If you’re a thoughtful coach who cares about depth, ethics, context, and meaningful client outcomes, this conversation will help you understand where we’re headed and how to position yourself for the year ahead. Listen in!For you!I’m creating a private podcast for coaches who love coaching but find the business side crunchy. It’s designed to help you turn your thoughtful, meaningful coaching into a thriving practice in 2026. Want first access? ➜ Join the waitlist here: [https://saspetherick.myflodesk.com/privatepod]***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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Brave Action & Delulu Thinking (please don't wait for Self-doubt to evaporate)
If you’re in Season One of your coaching practice (the delicious, terrifying, uncertain beginning) this episode is for you.I’m taking you behind the scenes of my own “still comes up after 12 years” self-doubt moment, as well as what I’m seeing right now inside Ripen with a couple of coaches who are ready to move from practice clients to paid clients.This episode is a little pep talk! I share:✨ Why waiting for confidence is a trap ✨ The messy, awkward identity shift from “I trained as a coach” → “I am a coach” ✨ How to protect your tiny seedling of a business ✨ The real early signs your business is working (and why we overlook them)For you!I’m creating a private podcast for coaches who love coaching but find the business side crunchy. It’s designed to help you turn your thoughtful, meaningful coaching into a thriving practice in 2026. Want first access? ➜ Join the waitlist here: [https://saspetherick.myflodesk.com/privatepod]***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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How to be more Consistent (without forcing it) and finally experience the Payoff
Consistency used to feel so blergh — all rigidity and rules that I wanted to rebel against! But these days it’s really about creating a rhythm that lets my future self thrive. In this episode, I’m sharing how I’m approaching consistency in my business right now (especially around planning and marketing) so the start of next year already feels abundant and easeful.We’ll explore the real payoff of showing up regularly, and I’ll walk you through my simple Five A’s model — a way to understand where you get stuck with consistency and how to move forward with more awareness, acceptance, and accountability (without all the pressure).If you’re craving more grounded momentum — and want your business to feel steadier and more spacious — this one’s for you.Resources: ✨ If you’re longing for real conversations and rich support as you reflect on your coaching work, check out The Coaching Well. 🍑 If you’re ready to shape your coaching practice into something super juicy, deeply aligned, steady and sustainable, take a peek at Ripen, my mentoring partnership for coaches.***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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Why NOW is the perfect time to visible (even when you have Self-doubt)
If visibility feels tender — like ‘I want to share, but oof, my nervous system!’ — this one’s for you. In this episode, I offer compassion-led approaches for being seen and practical ways to help you feel more comfortable: a compassionate reframe for the fear of judgment so you stop bracing and start belonging to yourself, practices that build real capacity (not performative grit), and a simple, steady approach to visibility that can come from the clients you already have.We’ll also talk about curating who you let in, asking for support, and why forgiving yourself expands your capacity for being a bit more visible than the average bear. If you’ve been waiting for the algorithm to change, the perfect thing to say, or just to feel so ready to show up… this is how to go small, go kind, and go now. Press play and let’s make visibility feel safer, simpler, and more you.Want deeper support? Apply for Ripen today.***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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Coach of the Month: Carly from The Midas Coach + The Fulfillionare Collective
I'm starting a new series where once a month I chat to a fellow coach to get behind the scenes (and screens!) of their business to see what's driving them, how they've set their work up for success, their thoughts on the industry and what they are looking forward to.I can't think of a more apt coach than Carly to kick us off! Carly is an ex-therapist turned coach who runs two businesses: The Midas Coach + The Fulfillionare Collective. We chat about how to stop helping clients so much (and why this matters), the three wisdoms of coaching, how Carly works with clients and what brings her so much hope about the industry right now.I love our conversation so much!You can connect with Carly on Instagram and Substack. And check out The Fulfillionare Collective right here. ***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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The Quiet Curriculum of Leadership: Responsibility, Receiving, and Rejection
Leadership in your coaching business isn’t about confidence hacks or bigger goals - it’s about growing your embodied capacity to hold more.In this episode, I’m unpacking the Quiet Curriculum of Leadership - learning to feel safe with Responsibility, Receiving, and Rejection. We’ll look at how each one shows up in your business, the subconscious beliefs that can make them feel uncomfortable, and how to start expanding your capacity to lead from grounded self-belief.If success on your terms has been feeling stretchy, this one’s for you.Want support to grow your embodied capacity for your success? Apply for Ripen today. ***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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The Myth of The One Thing
In this episode - my last as a 51-year-old! - I’m reflecting on a big year of change, clarity, and calm, and busting the biggest myth in the coaching industry: the idea that there’s one thing that will make your coaching business succeed. Spoiler: there isn’t. Instead, I share the five elements that truly create a sustainable, meaningful, and abundant coaching practice: Self-belief, Strategy, Sales, Service, and Scale - and why your business grows at the pace that you do. If you’re ready to stop searching for the secret and start building something steady, real, and joyful, this one’s for you.If you’re ready to go all in on your coaching — to play the business game with confidence, deepen your self-belief, and feel fully supported along the way → you're invited to join Ripen, my mentoring partnership for thoughtful coaches. ***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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BONUS: Becoming high maintenance - The Body Stories 4 with Ali Shapiro
Content note: This episode includes discussions around intentional weight loss and diet culture, and therefore contains swearing.This episode is part of a podcast series: The Body Stories. I’m joined by my beloved friend and fellow coach, Ali Shapiro. Over the next year, Ali and I will have an occasional and ongoing conversation about the nuanced relationship with our bodies. These are tender conversations, and at times, I will be in the coaching client seat. Our hope is that listening in will spark your own exploration of your body story.- Recorded in August, in this episode, I'm about halfway to my goal and finding that this process is creating the most unexpected ripple effects (especially in my coaching business).We explore what it means to approach weight loss as an act of care - not punishment (and how both diet culture AND body positivity find fault with this approach). I share what's hard, what I'm learning, and how I'm interrupting old beliefs and patterns to create more vitality and nourishment.Resources for you:Meet Ali Shapiro.Body Stories 1 - Can you love yourself and still want to lose weight?Body Stories 2 - Under-nourished to moderately activeBody Stories 3 - Emotions, embodiment and protein popcorn***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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The 4 Self-Doubt Patterns Holding Coaches Back (and how to shift them!)
In this episode, I’m exploring the four ways self-doubt tends to show up for thoughtful coaches and how to interrupt these protective patterns with practical compassion.You’ll learn a simple reflection process from my ICF-accredited Self-belief Coaching Methodology to help you understand why you feel stuck and how to shift into a whole new energy in your coaching business. BOOM.PLUS: If you want to use this approach anytime, meet Betty the BeliefBot - my FREE custom GPT designed to help coaches move through self-doubt in under 15 minutes!***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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174
5 Things You Need to Sell Your Coaching Offer
This was FUN to create! We're getting super dooper pragmatic with the five things that are essential to selling your coaching offer, including the one thing that makes everything else possible (spoiler: it's Self-belief).I'm also sharing how I have applied the 5 Things and already sold four spots in Ripen (a programme that does not yet have an active sales page). Resources for you:If you want to chat more about Ripen apply here. And if you want a gentle nudge out of self-doubt, meet Betty the BeliefBot - a customer GPT that helps coaches get unstuck within 15 minutes!Let's get connected on The Gram: @saspetherick***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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173
Does Coaching even matter when the world is burning?
The short answer is ABSOFUCKINGLUTELY YES! And in this episode, we explore why when the world feels increasingly dark, heavy, overwhelming and sad, our collective coaching work really really matters - not in spite of the heaviness, but because of it. You’ll hear why our work is part of building the new world that’s trying to come through. Plus I have five non-typical approaches for supporting yourself.And if you’d like to feel replenished and supported as you do this work, come join us inside The Coaching Well →***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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172
5 Business Lessons from 100 Workouts
Two years ago I couldn't put my coat on without help (frozen shoulder). Yesterday I completed my 100th strength training workout this year. I KNOW! The last six months of getting stronger have had this huge ripple effect on how I am approaching the rebuild of my coaching practice. These five business lessons have come straight from the weight room: committing (when you don't quite trust the process), where the biggest gains have actually come from, what happens when you keep showing up, leaning on the right support, and remembering that we are always our first client. If you’ve been feeling wobbly, scattered, or just craving some encouragement on your coaching journey: this one’s for you!Resources for you:Let's get connected on The Gram: @saspetherickIf you want support to build a lush, booked-out 1:1 practice, that’s exactly what Ripen is for (apply here). And if you want a gentle nudge out of self-doubt, meet Betty the BeliefBot - a customer GPT that helps coaches get unstuck within 15 minutes!***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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171
BONUS: Energetic Forecast with Sarah Vermunt from Psychic Normies
What happens when we ask the spirit world for guidance on the season ahead for coaches? In this conversation, my lovely pal Sarah Vermunt - a fellow coach and psychic - shares a collective reading for us! Sarah's guides help us to explore the energetic “weather forecast” for the coming months. Think of this as soulful guidance you can ground into your coaching practice: part mystical, part practical, all designed to help you feel resourced and ready for what’s next.Resources for you:Book a private reading with SarahIf you want support to build a lush, booked-out 1:1 practice, that’s exactly what Ripen is for (apply here). And if you want a gentle nudge out of self-doubt, meet Betty the BeliefBot - a customer GPT that helps coaches get unstuck within 15 minutes!***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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170
How to AI-proof your Coaching Practice
In this episode, I'm sharing five things to consider when it comes to the rise of artificial intelligence. Including what it actually is, what it can never do and why we should stop doing some things and lean heavily into others! If you want support to build a lush, booked-out 1:1 practice, that’s exactly what Ripen is for (apply here). And if you want a gentle nudge out of self-doubt, and to play with AI - meet Betty the BeliefBot - a customer GPT that helps coaches get unstuck within 15 minutes!***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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169
The Core Four: the foundations for a thriving coaching practice
This week, I’m diving into the Core Four - the four simple, powerful foundations every coach needs to build a thriving practice. I’ll share how I’m applying them in my own business (from rewriting the Ripen sales page for the eleventy-seventh time, to jumping back on Instagram with my “how I got here” story), and why clarity on your core client, offer, nurture strategy, and sharing platforms makes everything easier. 🔗 Links:Procrastinating? InstallBetty the BeliefBot for FREE and get unstuck FAST! Betty is a custom GPT for Thoughtful Coaches, specifically trained to help you interrupt procrastination, overwhelm, and second-guessing yourself in under 15 minutes! → Meet Betty the BeliefBot Tell me about your first step! I'm back on The Gram → @saspetherickVix Muldrew's concept of the Girl Band. Vix on Instagram.If you found this helpful, please Subscribe and Share this podcast with a coach pal who could use a boost of Courage & Spice.***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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168
Welcome to Courage & Spice for Coaches: How to get started
Welcome to Courage and Spice for Coaches! In this episode, I share the changes I'm making to focus my work (and the podcast) on holistic support for coaches, what I’m working on right now, and how I’m essentially “starting again” with 13 years of experience behind me. If you’re fresh out of coach training, stuck in procrastination, or feeling disheartened because clients aren’t signing yet — this episode is for you. I’ll give you one simple, doable takeaway to get moving, and a taste of what’s to come as I share the behind-the-scenes of building a coaching business that feels like a ripe peach. 🍑🔗 Links:Procrastinating? InstallBetty the BeliefBot for FREE and get unstuck FAST! Betty is a custom GPT for Thoughtful Coaches, specifically trained to help you interrupt procrastination, overwhelm, and second-guessing yourself in under 15 minutes! → Meet Betty the BeliefBot Tell me about your first step! I'm back on The Gram → @saspetherickIf you found this helpful, please Subscribe and Share this podcast with a coach pal who could use a boost of Courage & Spice.***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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167
Emotions, Embodiment & Protein Popcorn - The Body Stories 3 with Ali Shapiro
Content note: This episode includes discussions around intentional weight loss and diet culture, and therefore contains swearing.This episode is part of a podcast series called The Body Stories. I’m joined by my beloved friend and fellow coach, Ali Shapiro. Over the next year, Ali and I will have an occasional and ongoing conversation about the nuanced relationship with our bodies. These are tender conversations, and at times, I will be in the coaching client seat. Our hope is that listening in will spark your own exploration of your body story.💫 Subscribe below and I’ll send podcasts and posts straight to your inbox:In this second episode, we talk about:* Three months in, and the identity shifts are feeling more established!* How I’m learning to enjoy intentional exercise (after a lifetime of not)* The unexpected ripple effects of engaging in movement* Developing the capacity to experience uncomfortable emotions (without eating them)* How to cultivate self-compassion without resignation* The Rate of Perceived Exertion (RPE) and why we underestimate our strength and power* Why support from others makes the real difference* The cult of protein is real (the Kardashians are cashing in)Resources for you:* Discover more about Ali Shapiro* Park Run* Kloud PopcornThis is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saspetherick.substack.com***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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166
Clairvoyance for Normies with Sarah Vermunt
Sarah Vermunt is a longtime pal, career coach and the founder of Careergasm. She's written books about careers and columns for Forbes, Inc., Entrepreneur, Fortune, and Fast Company. She’s had a regular coaching spot on the tele in Canada.Three years ago, out of the blue, Sarah started having psychic clairvoyant visions. She did not see this coming. Since then, life-long City-dweller Sarah has moved to a small town with a vibrant community of witches (it sounds a lot like Stars Hollow). She is now helping other newly awakened intuitives through her side quest venture: ‘Psychic Normies’.Sarah and I chat about:* The rise of clairvoyance and energy work over the last few years.* The importance of discernment in the intuitive community.* The need for energy alignment (especially with mentors).* How to navigate chaotic times, with Sarah sharing her vision about what 2025 holds for us all.Resources for you:* Psychic Normies* Book a personal energy reading with Sarah* Sarah’s career coaching work: Careergasm* Sarah on The Gram This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saspetherick.substack.com***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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165
Under nourished to moderately active - The Body Stories 2 with Ali Shapiro
Content note: This episode includes discussions around intentional weight loss and diet culture, and therefore contains swearing.This episode is part of a podcast series called The Body Stories. I’m joined by my beloved friend and fellow coach, Ali Shapiro. Over the next year, Ali and I will have an occasional and ongoing conversation about the nuanced relationship with our bodies. These are tender conversations, and at times, I will be in the coaching client seat. Our hope is that listening in will spark your own exploration of your body story.💫 Subscribe below and I’ll send podcasts and posts straight to your inbox:In this second episode, we talk about:* Lizzo’s ‘weight release journey’ and the public conversations over private choices.* This month I realised I didn’t really know what creating long term health looks like, and so I decided to work with a coach.* The emotional response I had to a community walk (there are tears!).* A big old protective belief that has shifted for me.* And the identity level stories about fitness and health that are slowly changing.Mentioned in this Episode:* Connect with Ali here.* Ali’s upcoming program: Your Emotional Eating Blueprint: Why Am I Eating This Now?* Lizzo’s conversation with Jay Shetty: YouTube* Jay Shetty backstory: Guardian article* Let’s Get Triggered: Oprah, Ozempic and our Outrage* The Body Stories Ep 1: Can you love yourself and want to lose weight?This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saspetherick.substack.com***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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164
How to be Softly Successful with Samantha Dhu
As a highly sensitive person, Sam Dhu believes it is possible to be deeply ambitious and successful AND soft and sensitive at the same time. Sam is a Psychotherapist, Mentor, and Facilitator of Permission. Mum to eight-year-old, Amelie and two-year-old Frankie, and passionate advocate for being radically kind and compassionate to yourself.Sign up and get episodes sent to your inbox:We chat about how to acknowledge our individual capacity to create a life that feels "soft and successful." Many of us don’t have time, the capacity (and maybe even the desire!) for traditional approaches to achieving success, and rather than making ourselves wrong, we can be much more creative in how we do this on our terms.Sam shares her journey of embracing her ADHD diagnosis and how the more she has accepted that her brain and nervous system have unique needs, the more successful she has become. This is where things get really fun: being compassionate with yourself when something isn't working or it's feeling hard, opens you up to your individual, unique needs, so you can get curious about what does work.This is such a reassuring and nurturing conversation for anyone who wants to create success on their terms. I just know you’re going to love Sam!Resources for you: Sam mentioned these assessment tools for sensitivity and neurodivergence:* Highly Sensitive Test self-report* ADHD self-reportTo connect further with Sam:* Website* Find Sam on The Gram* If you are looking for support, this looks delicious: Slow: the Mastermind This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saspetherick.substack.com***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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163
Can you love yourself and want to lose weight? The Body Stories 1 with Ali Shapiro
Content note: This episode includes discussions around intentional weight loss and diet culture, and contains swearing.This is the first in a new podcast series called The Body Stories with my beloved friend and fellow coach, Ali Shapiro. Over the next year, Ali and I will have an occasional and ongoing conversation about the nuanced relationship with our bodies. Ali is a deeply experienced coach whose work sits at the intersection of food, psychology, and behaviour change. Ali holds multiple certifications in integrated nutrition, and her master’s degree is in human behaviour. She has over a decade of work with clients and founded the ‘Truce with Food’ coaching methodology. This work is Ali’s love language!To give you some context for this episode: I first went to Weight Watchers aged 11, thus began my on-off ‘its complicated’ situationship with the worst of bad boyfriends: diet culture. It’s been hard won, but these days, I have an appreciative and compassionate relationship with my body, and I feel so free of diet mentality. I also have a complex heart condition, and losing body fat will reduce the burden on my heart. At age 51, I want to lose weight in order to build a strong body that my 81-year-old self will be so proud of. As I embark on this process of intentional weight loss, a lot of old stuff has come up. So far, this process has contained a lot of surprising realisations, story rewrites, and tentative healing.In this first episode, we set the scene for this ongoing conversation. We talk about: * Diet culture as “thin at all costs”* Feeling peace within our bodies* What does it mean to trust your appetite?* How I’ve changed my eating habits* Why restriction is different from deprivation* Doing the “good thing” vs actually feeling good* Finding satisfaction in our day-to-day* Letting go of the Weight Watchers “walk of shame”This podcast series was sparked by our private chats where Ali’s support has been rich with insight. Our conversations felt so nourishing I invited Ali to make this a public chat.These are tender conversations, and at times, I will be in the coaching client seat. Our hope is that listening in will spark your own exploration of your body story.Mentioned in this Episode:* Connect with Ali here.* Ali’s upcoming program: Your Emotional Eating Blueprint: Why Am I Eating This Now?* That Sugar FilmThis is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saspetherick.substack.com***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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162
Women who do too much with Tamu Thomas
Tamu Thomas is a transformational somatic leadership coach, the eldest daughter of West African immigrants, a mother, a speaker, and now a published author!Tamu’s first book, Women Who Work Too Much, helps overachieving, overfunctioning women set boundaries, find joy, and flourish.This conversation was a balm, and I suspect fellow Gen X women in particular, will feel seen and understood. We are the generation that grew up being told we could have it all. Now, we find ourselves in our 40s and 50s—often our most creatively fulfilling years - doing too much during menopause while parenting teens and caring for parents and wondering why we are so bloody tired.In this conversation, we discuss natural (rather than toxic) productivity, radical rest, and why work (not overwork) can be a positive thing. This is such an important conversation for those of us who have blurred the boundaries between work, rest, and play (me, too!).Resources for you:Women Who Work Too Much by Tamu ThomasTamu on Instagram @tamu.thomasTamu on TikTok @tamu_thomas This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saspetherick.substack.com***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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161
Your Future Self
Have you ever daydreamed about a different potential future for yourself? Perhaps your imagination offers you an entirely different job, country, or relationship?It might be that your life looks the same on the inside but feels entirely different to you.This might be a creative way to spend time on a drive or in a queue, and it could also point you towards an entirely new direction.In this episode of Courage and Spice, we are exploring this sometimes magical connection with Your Future Self. We explore:* How to connect to yourself years from now* How to use this envisioning exercise when we want to make a life change* When this exercise isn’t helpful* How to decode the breadcrumb trail your imagination offers.I also share a quite magical experience of connecting to my future self years before I even knew what it was, and how my vision was a giant metaphor for life now.If you have a feeling that something new wants to emerge in your life, this episode is for you!Please do share in the comments what your Future Self is up to ✨Resources for you:* Self-belief Journalling: make a cosy date with yourself and your journal to explore a topic designed to help you grow self-belief. Our next topic is intention!* Write a letter to your future self.* Wishcraft by Barbara Sher * Rethinking positive thinking: Inside the new science of motivation byGabriele Oettingen* Hal Hershfield in conversation with Scott Barry Kaufman: The Psychology Podcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saspetherick.substack.com***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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160
A Portal through the Polycrisis with Sally Burns
If you love the idea of communal learning and connection, if you are looking for like-minded souls, if you have incomplete online courses on your laptop: listen in! I’m excited for you to get to know Sally Burns. We recorded this chat before ‘The US Situation’ - I guess we need to start calling it what it is - The Coup by tech billionaires. To know that Sally is thoughtfully building an alternative to everything they stand for, fills me hope. Sally is an e-learning expert and ecological thinker. Her work involves reimagining the ways we commune and learn online, away from algorithms and ads.She’s the Founder of The Portal Collective, an online space where people can gather to learn and grow in a meaningful community. The entire site and its ethos is so beautiful! It feels like wandering through a verdant garden.Sally also offers support for non-profits, coaches, and educators who want to host their work on a learning platform that is very far from big tech. I think this is a really exciting development for course creators!We discuss the importance of collaborative, co-created learning experiences that prioritize emotional safety and mutual care. We expand on the broader implications of community, collective action, and the role of imagination in creating a more connected and equitable world.This was such a hopeful and wildly nourishing chat.More resources for you:* The Portal Collective* If you are a Course Creator - check out the Portal.* Sally on Instagram* Combining by Nora Bateson* Love this? You might enjoy my conversation with Niki Wickes. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saspetherick.substack.com***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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159
Your Superpower for building Self-belief
Happy (lunar) New Year! It’s the first new moon of the year, which also marks the beginning of the Chinese and Tibetan year of the wood snake (nb: I just had a little look at this, and the wood snake symbolises the embodied wisdom of the Divine Feminine who knows her worth, lives close to the Earth and is at ease in moving within her body, which is always changing, shedding old skins for new growth. The wood snake is all about moving forward intuitively, quietly, intelligently and intentionally - I mean YES PLEASE).So, what cracking energy to begin this year’s podcast with!In this episode, I’m sharing the benefits of an incredibly effective practice for building self-belief: self-reflection. More specifically supported journalling.So, if you have never quite gotten into journaling, or perhaps you love the process of self-reflection but rarely move past documenting what’s happening and into catharsis or even changing beliefs, listen in!I share more about what makes a journalling practice so powerful, how to deepen your reflections and support yourself to process what’s happening, plus: my favourite questions to ponder.Mentioned in this episode:* Self-belief Journalling - quieten self-judgement and self-criticism, learn to hear the voice of your Healthy Adult Self, and build your self-belief with my new supported self-reflection practice!* The Coaching Well - communal reflective practice and supervisory support especially for coaches.* Let me create a podcast just for you! Email me with your questions or areas of interest for a podcast. And if you have a specific experience you would appreciate my take on, email it through - I will, of course, keep it anonymous if you prefer.* The post I wrote after my reflection practice following the inauguration.* My beloved astrologer, Phyllis (tell her we are connected!). This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saspetherick.substack.com***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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158
Dressing from the inside out with Lizzie Parsons
How do you feel about what you wear? Shopping for clothes in our fast-fashion world, deciding what you like (colours, fabrics, makers), trying things on, and deciding what suits can all feel a bit like a minefield. It can be incredibly activating for our self-doubt. Lizzie Parsons runs The Distinctive Style Atelier and she is all about finding joy, confidence, and authenticity in your personal style - she has a really fun, human Instagram account that I recommend.At the time of our conversation I was preparing for a keynote and having a real moment of what the hell should I wear?!We had such a fun chat about how to find your personal style and allow your personality to shine through.If your self-doubt get’s in the way of what you choose to wear, this is a really uplifting conversation. Enjoy! Resources:Lizzie’s InstagramUncover your style personality - take the quiz!The Distinctive Atelier This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saspetherick.substack.com***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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157
Five things to focus on for Coaching Success
I’ve spent a lot of this year thinking about the Coaching industry. It is undoubtedly going through a somewhat sticky phase of maturing - for some of us, this is a long-time-coming-reckoning.The increasing focus on ethics and having a scope of practice, being trauma-informed, calling out the training organisations that replicate unhealthy practices is all for the good - particularly when it comes to outcomes for our beloved clients.And if you are a coach, this shift in the industry can feel a little discombobulating, it can understanably bring up self-doubt. In this episode I share more about how I am showing up to support coaches, and specifically, what I think we need to focus on - what really matters for creating a sustainable, successful practice. If you are in coach training, or you’ve been a resident of Planet Coach for a while, this is for you!Mentioned in this Episode:2025 Ripen Coaches Circle Three OG Coaches Talking Shop This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saspetherick.substack.com***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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156
Quiet Mind, Safe Body with Olivia Mendoza
IMHO, the best kind of humans can access deep joy and light because they have sat in their darkness and shadows. Olivia is exactly that! We talk about the path from anger, pain, shame and addiction to living from a quiet mind and safe body. Olivia shares how breathwork blew her heart open and invited her to follow what she calls ‘the yellow brick road home to myself’. Breathwork is such a mysterious and deceptively simple practice. Olivia describes how peaceful, soft, and undefended she feels, how she is able to lean into challenging experiences, in particular, grieving for her mother right now. It’s so lush to hear her describe this.Now, Olivia is a breathwork practitioner; she holds women's circles and the most divine retreats (on my bucket list for when we return to the UK).Listen in for the richest conversation about what self-love looks and feels like. What it means to let go of labels of ‘good and bad’, to feel our feelings, to build our capacity to be in the mess of life.I found our first date so healing, I just know you will love Olivia.Connect with Olivia:Website and Instagram.Self-belief School with Sas This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saspetherick.substack.com***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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155
The five things that pretty much guarantee goal success
In my former life, I was in the business of corporate goals - we called these projects - and I was responsible for some of the biggest, hairiest, riskiest projects in the UK (that life is almost unfathomable to me now). #nowonderIdrankWe often had a team of physics grads who managed an enormous Gannt chart - the project plan. We talked about The Plan endlessly. It was forever being updated, changed, added to, and reported on.We worshipped that thing. I suspect that in the face of so many moving parts and dependencies, not to mention all the humans involved, the money involved - we were trying to hold on to some morsel of control. Of certainty. But the plan NEVER reflected reality! Because things take longer than we think, people get sick or change jobs; we meet unexpected hurdles. Decisions get made in basement rooms in Whitehall, and the whole thing changes. If there is one thing I learned, it’s that doing anything is bloody complicated.When I burned out for the third time because I was not made for that level of stress, became a coach working with humans with self-doubt, I found we experience the same challenges for personal goals, on a more manageable scale.Self-doubt is often a huge part of our personal goals - which makes so much sense - we are stepping into the unknown to bring something into existence. However, no mainstream approach to goals takes our humanity, or Self-doubt into account. Instead, we are told we must be consistent, have willpower, be disciplined, and be organised. We are told our doubts, fears and worries should be dismissed or ignored. Its like having an internalised personal trainer yelling at us the whole time.But after working with hundreds of humans over the years, I can tell you that none of that even matters. In this episode of the podcast, I share the five things that pretty much guarantee goal success. These qualities are woven into my Courage-based Goals coaching programme, which is currently open for enrolment!If you’ve been stopping and starting on something that matters to you - a habit change, a creative goal, a desire for some new way of being - listen in!In this episode:Courage-based Goals: a 50-day coaching programme specifically designed for humans with self-doubt. If you are procrastinating on your goal - come and join us lovely - there is a spot just for you. We start on the 22nd of October and there is an early-bird price available right now 🐦⬛ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saspetherick.substack.com***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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154
Belonging to Yourself with Nici Wickes
I’m so excited for you all to meet my newest friend: Nici Wickes. Cookbook author, beloved TV star, restaurant reviewer and food editor for various publications, Nici is a national treasure here in Aotearoa.We discuss the often undervalued experience of living alone. Nici speaks candidly about finding joy and fulfilment inside of a full midlife, living solo, and what she has learned about herself.Our conversation moves through Nici’s experiences during New Zealand's lockdowns when she kept herself and her followers company with cooking videos. This reveals the powerful impact social media can have in fostering community and connection. Her reflections on the importance of creating meaningful connections without following the well-worn script are filled with humour and heartfelt honesty.I know you are going to love Nici!Quoteable bits:"I look back now, and that was a big part of writing A Quiet Kitchen, which is, as you say, it's only a cookbook on the surface, to be honest, and the rest of is sort of memoiry, self-helpy. Because I wish I'd read a book when I was in my 30s and 40s about how you could happily have a life on your own."“I reckon it's a really good idea, if you're on your own and feeling lonely, to move to a small place. I really do. I took a swim this morning and then stopped at the coffee shop, had coffee with a few characters, and had a few chats. That was nice. I reckon it really works.”“I think the difference now for me is if you abandon me as a friend or a lover because you don't like what you're seeing, what I know now is I won't abandon me. I've now got my own back and I'm still learning about that. And it's that beautiful liberation of going: I can be imperfect now.”Mentioned in this episode:Nici on Instagram | WebsiteA Quiet KitchenMore from A Quiet Kitchen This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saspetherick.substack.com***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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153
After the Life Quake
It’s a delight to be back in your earholes after quite a long break since the last episode - SasIf you are experiencing a major change in your life, you’ll know what I mean by a Life Quake. These experiences shake up our foundations of who we know ourselves to be; we can feel quite unmoored and at sea. This episode is especially for you if you are going through this kind of change right now, if you know you are entering a period of change or maybe coming out of one.I thought it would be helpful to delve into this process and maybe what to expect. It can be a huge relief to discover that there does tend to be an overall pattern to these periods, especially when you are experiencing a lot of uncertainty and/or chaos.I’m also sharing a bit of behind-the-scenes from my own Life Quake over the last nine months, what happened, and how I’m making sense of things now.My hope is that this episode helps you feel less alone. Quoteable bits:"It might be our first rodeo, but it won't be our last. We do keep changing and growing. We're always becoming, if we're lucky.""There is the sense of being able to really see the love and the light of each person. Even those people who are behaving in ways that I find objectionable - I worry about the distance they've travelled to leave their humanity behind. What has happened to them for them to think this is okay?""When that kind of grieving and shock begins to subside, we start to imagine sometimes quite big and wild options. Now that we're no longer that, what will we choose to become?"Mentioned in this episode:New glowed-up website!Everything pageLianne Raymond (who shared the dragonfly analogy)Sammie Flemming This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saspetherick.substack.com***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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152
How to be Joyful with Karen Arthur
My brilliant guest today is Karen Arthur, menopause activist, campaigner, and host of the podcast Menopause whilst Black. She is also a teacher, a fashionista, and a grandmother, and does all of this with unrelnting wholehearted joy.Karen joins us to talk about the balance of feeling joy amidst increasingly troubling world news, embracing the aging process, and putting your energy toward meaningful change, note to mention a whole range of goodness about how we connect ourselves to the world.You can find out mroe about Karen at https://www.thekarenarthur.com/QUOTES“Instagram is my weapon of choice. And I don’t mind being visible as long as I’m visible on my own terms.”“It all goes back to not doing something just because everybody else is doing it, but doing it because it feels right.”“I’m loving the collective resistance that I'm seeing happening around the world, whether it's walking out of the Senate, schools, turning up for marches, speaking out, having vigils. It's incredible.” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saspetherick.substack.com***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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151
Welcome to the new world
Welcome to a new season of Courage & Spice, and to the Age of Aquarius! For those less astrologically inclined, this means that 2024 has arrived with a big sense of newness – new ideas, new adventures, new opportunities, it’s all on the way. With just a few weeks before I officially move from our home in Bristol to Aotearoa, New Zealand, I’m experiencing fresh starts left and right. Tune in for some transformative life updates, plus a brand new freebie and news from the world of Self-belief School! Want to get unstick and into ACTION? Sign up for the Ultimate Procrastination Interrupter here: https://selfbelief.school/procrastination-signup/ Interested in joining the next round of SBCA? You can find all the information here: https://selfbelief.school/sbca/ QUOTES“When no one else is watching, how do we take care of ourselves?”“Aquarius is all about speeding up innovation and new ideas… and my god do we need that! We need really smart-brained people to come up with solutions to these complex problems that we're all living with.” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saspetherick.substack.com***Apply now for Ripen www.saspetherick.com/ripen Join The Coaching Well for Group Supervision hereFREE Private Podcast Bold not Beige: Why your coaching isn’t selling and what to do about it hereWebsite: www.saspetherick.com | Instagram: @saspetherick
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ABOUT THIS SHOW
A weekly podcast just for thoughtful coaches! Practical, actionable support, so you can impact more beloved clients with your coaching medicine, and build a practice that feels like a ripe f🍑cking peach.Hosted by Sas Petherick: Coach, Supervisor & Self-belief NerdI'm @saspetherick on the Gram - come say hello x
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