Curation Conversations

CTV has no shortage of promise. The harder question is what actually makes it work.  In Part 2 of this Curation Conversations episode David Nyurenberg, SVP of Digital at InterMedia Advertising, explores the practical side of CTV, including creative, user behavior, measurement, first-party data and personalization. The conversation examines the realities behind performance in CTV, the limitations of current measurement approaches, and why the industry still has work to do when it comes to transparency, infrastructure, and execution.  

CTV is growing fast, but the fundamentals of TV still matter. In Part 1 of this two-part Curation Conversations episode, David Nyurenberg, SVP of Digital at InterMedia Advertising, explores the foundations of CTV, why the channel still needs a TV-first mindset, and where the biggest barriers to progress remain. The conversation covers the relationship between linear and CTV, planning and transparency challenges, and the buying dynamics shaping performance today. From show-level data to Direct IO opportunities, this episode looks at what advertisers need to understand if CTV is going to deliver on its promise. 

Commerce media is everywhere. But the real shift is toward clarity, accountability, and outcomes. In this episode of Curation Conversations, Jill Moser, SVP, Commerce Media at Mastercard, explores how the space is evolving beyond retail, why “proof not promises” matters more than ever, and how brands can connect media exposure to real-world spend. From CFO scrutiny to AI, trust and curated audiences, this is where commerce media is heading next. 

In the latest Curation Conversations, Marybeth McGaugh, Chief Customer Officer at Index Exchange, joins Fern Potter to discuss the sell side taking on a more strategic role in programmatic advertising.  They talk through how curation is improving the value of supply, why CTV continues to expand the opportunity for the open web, and how better signals, measurement and infrastructure can help create more effective supply paths. The conversation also covers SSP decisioning, live sports, and how agentic infrastructure could support the next phase of innovation. 

Fern Potter speaks with Shelly Palmer, Professor of Advanced Media at Syracuse University and CEO of The Palmer Group, about what agentic AI means for advertising and why it’s a behavior shift and not a trend cycle.  They discuss why traditional funnel and channel playbooks are being restructured, and how brands must rethink trust and responsibility in an AI-driven environment. Listen to discover how agentic AI is reshaping strategy, structure and execution across media.

In this episode of Curation Conversations, Fern Potter chats with Hélène Parker, founder of Hélène Parker Consulting and Programmatic Unicorn at Infillion (MediaMath) , about how curation, learning and inclusivity are influencing the way AdTech is evolving. They discuss why education and access matter, how they can help demystify programmatic, and what a more human, connected industry could look like. 

Fern Potter sits down with Multilocal Co-Founder and CEO James Leaver for a candid conversation reflecting on the early days of Multilocal and the journey that’s shaped the business over the past six years. Along the way, James shares stories from the early days and explores how curation has evolved into a critical layer of modern media strategy, setting the stage for the launch of Multilocal’s curation intelligence engine, cureon®. The episode also looks ahead, unpacking what’s next for curation as technology, signals, and strategy continue to converge. Listen now.  

Fern Potter sits down with Anna Bager, President and CEO of the Out of Home Advertising Association of America (OAAA) to explore how creativity, context, and programmatic innovation are redefining out of home advertising. Together, they discuss how the medium’s real-world reach can bridge divides, influence audiences, and connect brands with consumers beyond digital boundaries.

Fern Potter speaks with Laurel Rossi, Chief Growth Officer at Infillion, about how curation, AI, and automation are redefining what customer-first media looks like. From breaking down fragmentation to creating flexible, composable systems, Laurel shares how the next era of curation is powered by integration, intelligence, and trust.

Fern Potter speaks with Amanda DeVito, CMO of Butler/Till on how curation is transforming the way agencies think about transparency, purpose and growth. From aligning storytelling with strategy to using AI as a creative force-multiplier, Amanda explains how curation connects people and platforms in a way that creates a measurable, meaningful impact.

Fern Potter talks with John Piccone, Regional President at Adform Americas, about how curation is transforming advertising. They cover smarter targeting with curated inventory, merging identity signals for reach, and how Martech, AdTech, and creative are converging - with AI driving the future of media decisions

How can brands balance scale, safety, and quality in programmatic media? Jerry Daykin, Restaurant Brands International, talks with Multilocal’s Fern Potter  about how Burger King and Popeyes approach media investment . Jerry shares his views on why brand safety and transparency matter, how curation ensures relevance, and why advertising should fund, not disrupt, great content. 

In this episode of Curation Conversations, Fern Potter, SVP Strategy & Growth at Multilocal, talks with Filippo Gramigna, Co-CEO of Onetag, about some of the most pressing challenges in digital advertising today. They explore how smarter use of data drives better decisions, why brand sustainability goes beyond a buzzword, and how curationcan fuel healthy competition when done right. It’s a candid conversation on making curation work in a complex media landscape.

In the debut episode of Curation Conversations, podcast host Fern Potter, SVP Strategy & Growth at Multilocal, sits down with James Harris, VP Planning & Strategy at WPP, for a candid discussion on the evolving role of storytelling in advertising and importantly why it needs curation now more than ever.Together, they unpack the power of connecting audiences through meaningful narratives, explore how curation elevates creativity, and discuss how marketers can navigate the fragmented media landscape. From the open web vs. walled gardens debate to the accelerating role of AI, James shares a strategic lens on where the industry is heading, and what it will take to thrive in a world where media, creative, production, and technology must work in sync.Tune in for a conversation that gets to the heart of where advertising is heading and how curation can help shape what’s next.