Elevating Performance (HD)

Discover how Verity's AI-driven drones seamlessly integrate into Warehouse Management Systems, revolutionizing operations. Through a learning curve approach, the Verity Warehouse Intellegence Platform expands over time to integrate with ERP and labor systems, enhancing efficiency and insights. Key Topics Data integration across WMS, ERP, and operational systems Real-time AI coaching for error prevention AI-driven task prioritization and planning Predictive analytics for strategic decision-making Guest Michael DeLeonardis is the Chief Revenue Officer of Verity. With more than 25 years of experience in building and scaling high growth technology businesses, Mike leads Verity's global go-to-market strategy, enterprise expansion, and customer success initiatives. Verity Headquartered in Zurich, Verity has been awarded over 150 patents for their Warehouse Intelligence Platform.  Their fully autonomous AI-powered inventory management solution is transforming supply chain operations for some of the world's largest logistics, retail, and manufacturing companies. Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com.

Mike DeLeonardis unveils the transformative power of drone technology in warehouse management. Discover how autonomous drones collect high-frequency data to provide real-time insights, eliminate blind spots, and enhance customer experience. Learn about the integration with warehouse intelligence platforms to predict outcomes and drive continuous improvement. Key Topics Introduction to mobile intelligence capabilities Real-time data collection and its impact on operations Integration with WMS, ERP, and operational systems Using AI to enrich data and predict outcomes Guest Michael DeLeonardis is the Chief Revenue Officer of Verity. With more than 25 years of experience in building and scaling high growth technology businesses, Mike leads Verity's global go-to-market strategy, enterprise expansion, and customer success initiatives. Verity Headquartered in Zurich, Verity has been awarded over 150 patents for their Warehouse Intelligence Platform.  Their fully autonomous AI-powered inventory management solution is transforming supply chain operations for some of the world's largest logistics, retail, and manufacturing companies. Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com.

Mike DeLeonardis explores the evolving landscape of warehouse automation. Discover how a value engineering approach can lead to significant ROI, with metrics shifting from traditional models to Software-as-a-Service (SaaS) standards. Learn about the impact on the entire put-to-pack process and how clients can identify and address their unique challenges. Key Topics Transition from traditional ROI models to SaaS metrics The role of value engineering in warehouse automation Real-world examples of achieving 10-15X ROI Collaborative client exercises to identify pain points Guest Michael DeLeonardis is the Chief Revenue Officer of Verity. With more than 25 years of experience in building and scaling high growth technology businesses, Mike leads Verity's global go-to-market strategy, enterprise expansion, and customer success initiatives. Verity Headquartered in Zurich, Verity has been awarded over 150 patents for their Warehouse Intelligence Platform.  Their fully autonomous AI-powered inventory management solution is transforming supply chain operations for some of the world's largest logistics, retail, and manufacturing companies. Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com.

Mike DeLeonardis discusses AI-assisted counting with AI for drones and how they enhance efficiency in business through advanced warehouse management techniques. Discover the role of automation and drone innovation in inventory management, making processes faster and more reliable. Join us as we dive into the future of smart drones in logistics! Key Topics The role of drones in providing real-time data and improving warehouse efficiency How AI is helping to predict outcomes and prevent inventory errors Real-world examples of AI's impact on large-scale warehouse operations Guest Michael DeLeonardis is the Chief Revenue Officer of Verity. With more than 25 years of experience in building and scaling high growth technology businesses, Mike leads Verity's global go-to-market strategy, enterprise expansion, and customer success initiatives. Verity Headquartered in Zurich, Verity has been awarded over 150 patents for their Warehouse Intelligence Platform.  Their fully autonomous AI-powered inventory management solution is transforming supply chain operations for some of the world's largest logistics, retail, and manufacturing companies. Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Join us in episode 17 as we explore the revolutionary future of warehousing, where AI drones are poised to transform the industry. Discover how artificial intelligence and drone technology are being integrated into warehouse operations to enhance efficiency, accuracy, and safety. From inventory management to package delivery, learn about the cutting-edge applications of AI drones in warehousing and what this means for the future of logistics and supply chain management.  Tune in for insightful discussions and expert analysis on the impact of AI drones on the warehousing sector. Key Topics AI is transforming supply chain operations and warehouse management Integration of technology in warehouses is a significant challenge Client success teams play a crucial role in technology adoption Understanding ROI is essential for client executives in sales AI can assist in orchestration and decision-making in warehouses Guest Michael DeLeonardis is the Chief Revenue Officer of Verity. With more than 25 years of experience in building and scaling high growth technology businesses, Mike leads Verity's global go-to-market strategy, enterprise expansion, and customer success initiatives. Verity Headquartered in Zurich, Verity has been awarded over 150 patents for their Warehouse Intelligence Platform.  Their fully autonomous AI-powered inventory management solution is transforming supply chain operations for some of the world's largest logistics, retail, and manufacturing companies. Timestamps 00:00 Introduction to Mike DeLeonardis and Verity 00:58 Warehouse Intelligence Platform Overview 03:51 AI and Data Integration in Warehousing 04:54 Challenges in Modern Warehousing and Distribution 07:12 Insights and Analytics Across Warehouse Operations 08:28 Inventory Challenges Within Mega Warehouses 11:17 Data Integration and Accuracy in Warehousing 13:21 AI and Machine Learning in Inventory Management 20:45 Implementing AI in the Buying Journey 22:28 Building a Bespoke AI Technology Stack for Sales 24:16 Value of Technology Backgrounds with Modern CRO's 25:43 Value of Building a Peer Group 26:33 Value of Leadership Coaching 27:10 The Importance of Teamwork in Sales 28:01 Parallels Between Sports and Business Success Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Mike DeLeonardis, a seasoned leader with 27 years of experience in managing large-scale teams.  Mike shares his reflections on leadership, the importance of building a peer network, and the parallels between team sports and business success. Key Topics The value of peer networks in leadership roles Lessons learned from mistakes and the importance of a softer touch in management How team sports principles apply to enterprise selling and technology Guest Michael DeLeonardis is the Chief Revenue Officer of Verity. With more than 25 years of experience in building and scaling high growth technology businesses, Mike leads Verity's global go-to-market strategy, enterprise expansion, and customer success initiatives. Verity Headquartered in Zurich, Verity has been awarded over 150 patents for their Warehouse Intelligence Platform.  Their fully autonomous AI-powered inventory management solution is transforming supply chain operations for some of the world's largest logistics, retail, and manufacturing companies. Timestamps 00:00 Value of Building a Peer Group 00:58 Value of Leadership Coaching 01:36 The Importance of Teamwork in Sales 02:26 Parallels Between Sports and Business Success Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Mike DeLeonardis discusses the integration of AI in the sales process, focusing on how technology can enhance productivity and efficiency in sales teams. We explore the challenges of quota attainment in the tech industry and the importance of building a customized technology stack that addresses specific business needs. The discussion highlights the role of AI tools in automating deal qualification and improving buyer engagement, as well as the significance of having a technical background in sales leadership. Key Topics There's no right answer for the AI technology stack Focus on impactful technology for Go-to-Market Quota attainment in tech is alarmingly low Aim for a more efficient manager-to-producer ratio Guest Michael DeLeonardis is the Chief Revenue Officer of Verity. With more than 25 years of experience in building and scaling high growth technology businesses, Mike leads Verity's global go-to-market strategy, enterprise expansion, and customer success initiatives. Verity Headquartered in Zurich, Verity has been awarded over 150 patents for their Warehouse Intelligence Platform.  Their fully autonomous AI-powered inventory management solution is transforming supply chain operations for some of the world's largest logistics, retail, and manufacturing companies. Timestamps 00:00 Implementing AI in the Buying Journey 01:52 Building a Bespoke AI Technology Stack for Sales 03:40 Value of Technology Backgrounds with Modern CRO's About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Mike DeLeonardis discusses the challenges of introducing innovative technology in the market, particularly in the context of warehouse automation. They explore common objections related to ROI and business cases, emphasizing the shift towards higher ROI expectations. The discussion also highlights the importance of understanding client needs through value selling and the role of client success in ensuring continuity and satisfaction post-integration. Key Topics The market is evolving towards higher ROI expectations Value engineering is crucial for overcoming objections Identifying pain points collaboratively with clients is key 10-15X ROI is becoming the new standard in automation Client executives must understand both technology and ROI Guest Michael DeLeonardis is the Chief Revenue Officer of Verity. With more than 25 years of experience in building and scaling high growth technology businesses, Mike leads Verity's global go-to-market strategy, enterprise expansion, and customer success initiatives. Verity Headquartered in Zurich, Verity has been awarded over 150 patents for their Warehouse Intelligence Platform.  Their fully autonomous AI-powered inventory management solution is transforming supply chain operations for some of the world's largest logistics, retail, and manufacturing companies. Timestamps 00:00 Overcoming Market Objections 03:04 The Evolution of ROI in Warehouse Automation 03:32 Verity Client Executive Attributes 04:49 Client Success Model in an AI First Company Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Mike DeLeonardis, Chief Revenue Officer at Verity delves into the complexities of warehouse management, focusing on the integration of data systems, the accuracy of inventory records, and the role of AI in enhancing operational efficiency. We discuss the challenges faced by warehouses, including data discrepancies and the impact of human error, while highlighting the potential of technology to streamline processes and improve accuracy. Key Topics Integration to existing systems is significant work effort 80% of lost goods were never registered in the WMS AI assisted counting can achieve 90% accuracy Technology mirrors how the human brain works Guest Michael DeLeonardis is the Chief Revenue Officer of Verity. With more than 25 years of experience in building and scaling high growth technology businesses, Mike leads Verity's global go-to-market strategy, enterprise expansion, and customer success initiatives. Verity Headquartered in Zurich, Verity has been awarded over 150 patents for their Warehouse Intelligence Platform.  Their fully autonomous AI-powered inventory management solution is transforming supply chain operations for some of the world's largest logistics, retail, and manufacturing companies. Timestamps 00:00 Inventory Challenges Within Mega Warehouses 02:53 Data Integration and Accuracy in Warehousing 04:58 AI and Machine Learning in Inventory Management Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Mike DeLeonardis, Chief Revenue Officer of Verity, discusses the intersection of digital and physical worlds in warehousing through their intelligence platform. He explains how their technology, including autonomous drones, enhances inventory management and customer experience by providing real-time insights and predictive analytics. The discussion also covers the focus on enterprise-level clients and the importance of data insights for operational efficiency across multiple warehouses. Key Topics Our solution sits at the intersection of the digital and physical world We're reducing order cancellations and driving a better customer experience Our drones form the foundation of our empirical data collection We're delivering real-time recommendations to help prevent errors Guest Michael DeLeonardis is the Chief Revenue Officer of Verity. With more than 25 years of experience in building and scaling high growth technology businesses, Mike leads Verity's global go-to-market strategy, enterprise expansion, and customer success initiatives. Verity Headquartered in Zurich, Verity has been awarded over 150 patents for their Warehouse Intelligence Platform.  Their fully autonomous AI-powered inventory management solution is transforming supply chain operations for some of the world's largest logistics, retail, and manufacturing companies. Timestamps 00:00 Introduction to Mike DeLeonardis and Verity 00:58 Warehouse Intelligence Platform Overview 03:51 AI and Data Integration in Warehousing 04:54 Challenges in Modern Warehousing and Distribution 07:12 Insights and Analytics Across Warehouse Operations Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Introducing Mike DeLeonardis, Chief Revenue Officer of Verity.  Explore the revolutionary impact of Verity's AI-Warehouse Intelligence Platform. Discover how Verity's autonomous drone technology is reshaping supply chain operations for some of the world's largest companies.   Key Topics Mike DeLeonardis his journey and insights from over 25 years in the tech industry Learn about Verity's fully autonomous AI solutions and their role in transforming logistics and manufacturing The future of intelligent automation and its impact on global supply chains Guest Michael DeLeonardis is the Chief Revenue Officer of Verity. With more than 25 years of experience in building and scaling high growth technology businesses, Mike leads Verity's global go-to-market strategy, enterprise expansion, and customer success initiatives. Verity Headquartered in Zurich, Verity has been awarded over 150 patents for their Warehouse Intelligence Platform.  Their fully autonomous AI-powered inventory management solution is transforming supply chain operations for some of the world's largest logistics, retail, and manufacturing companies. Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Paul H. Pearce, President Americas for Great Demo! discusses the evolving landscape of sales presentations, emphasizing the importance of engaging clients with impactful content right from the start. Paul details how AI is transforming sales methodologies, enhancing discovery processes, and providing real-time insights. Drawing parallels between military training and sales practices, they highlight the significance of discipline, clarity, and effective communication in achieving sales success. The discussion also touches on the need for sales professionals to adapt to changing buyer behaviors and leverage AI to become trusted advisors rather than mere vendors. Key Topics Engage clients by presenting impactful content upfront. AI accelerates sales processes and demands more insights. Discipline and repetition in sales training build readiness. Clarity in communication is essential for effective demos. Winning sales teams focus on solving problems, not just performing. Begin sales conversations with the desired outcome in mind. Most information presented is forgotten quickly; focus on key points. Salespeople must adapt to changing buyer trust and behaviors. AI can enhance sales methodologies and provide valuable insights. Become a trusted advisor by understanding client needs. Guest Paul H. Pearce, President Americas Great Demo! Chapters 00:00 Introduction to Paul H. Pierce 00:36 The Importance of Discovery Methodologies in SaaS Sales 00:58 Introduction of Great Demo! and Doing Discovery 01:53Transforming Sales Demos: From Features to Outcomes 03:25The Psychology of Effective Demos 05:16Understanding Buyer Behavior and Sales Strategy 06:28 The Impact of AI on Sales and Coaching 07:31 AI-First Approach in Business 08:58 Leveraging AI for Effective Storytelling 11:38 Selling Insights from AI Data Analysis 13:22 Engaging Clients with the End in Mind 15:22 Transforming Demos into Conversations 16:07 Overcoming Objections in Sales Training 16:46 The Psychology Behind Effective Presentations 18:25 Military Training and Corporate Sales Parallels 21:01 The Importance of Methodology in Sales 23:50 Understanding the Forgetting Curve 24:52 Leadership's Role in Sales Training Accountability 26:14 The Importance of Questions for Authentic Leadership 28:31 Building a Strong Foundation Through Hard Work 30:58 Lessons from Early Career Experiences About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com.

Join Mark Rosenstock as he discusses the impact of AI on marketing, sales, and go-to-market strategies for mid-sized brands. Learn how effective lead generation and marketing automation can enhance your digital marketing efforts, utilizing the latest ai tools for business to optimize your approach. Dive into essential marketing strategies that drive growth and decision-making in today's competitive landscape! 🚀 The discussion covers practical applications of AI in marketing tasks, the necessity of collaboration with partners, and the evolving landscape of digital marketing. Key Topics AI is reshaping marketing strategies and workflows Marketers must embrace a mindset of continuous learning Small businesses can leverage AI to compete with larger firms Understanding AI's capabilities is crucial for effective implementation Collaboration with partners is essential in the AI ecosystem Guest Marc Rosenstock, President, Rosenstock Consulting.  Marc is a seasoned marketing executive with over 20 years of experience in driving brand growth, digital marketing, eCommerce, and go-to-market strategies, holding senior roles in a number of world-class organizations.  Today, his practice is dedicated to advising marketers to the SMB on effective uses of AI. Marc holds an MBA from the University of Chicago, and dual Bachelor's degrees in Engineering and Economics from the Warton School at the University of Pennsylvania.  Timestamps 00:00 The Impact of AI on Marketing for SMBs 02:54 Adopting a Mindset of Permanent Beta 04:00 Innovative Applications of AI in Workflows 05:12 Real-Time AI Feedback in Call Centers 07:08 The Future of AI and Its Rapid Adoption 08:15 AI in Marketing: Transforming Functional Flows 10:43 Enhancing Creative Production with AI 11:38 AI Applications Beyond Marketing 11:40 The Future of Marketing and AI Integration 13:02 Understanding the Partner Ecosystem and AI Integration 16:03 The Shift to AI-First Mindset in Marketing 18:09 Designing for AI: New Paradigms in Content Creation 20:26 Leveraging AI for Small and Medium-Sized Businesses 21:55 Embracing Risks and Authenticity 23:42 The Importance of Learning from Mistakes Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Marc Rosenstock delves into the importance of taking risks and being authentic in both personal and professional life.  Marc details how embracing mistakes and learning from them can lead to greater success and adaptability in a rapidly changing world. Key Topics The value of taking risks and learning from mistakes in achieving success The importance of authenticity in personal and professional growth How the fast-paced technology landscape demands adaptability and continuous learning Guest Marc Rosenstock discusses the transformative impact of artificial intelligence (AI) on marketing, particularly for small and medium-sized businesses. He emphasizes the importance of adapting to AI-driven changes, leveraging technology for efficiency, and fostering a mindset of continuous learning and innovation. The discussion covers practical applications of AI in marketing tasks, the necessity of collaboration with partners, and the evolving landscape of digital marketing. Timestamps 00:00 Embracing Risks and Authenticity 00:46 The Importance of Learning from Mistakes Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Marc Rosenstock discusses how collaboration and business development are essential for digital transformation. Learn how strategic alliances and partnerships can improve workflows and overall business strategy. Discover strategies for workflow optimization to enhance business outcomes. 🚀 Key Topics It's critical to understand how partners use AI Knowing the strengths and weaknesses of AI tools is essential AI is changing the landscape of content creation and SEO Businesses must design content for AI consumption Guest Marc Rosenstock, President, Rosenstock Consulting.  Marc is a seasoned marketing executive with over 20 years of experience in driving brand growth, digital marketing, eCommerce, and go-to-market strategies, holding senior roles in a number of world-class organizations.  Today, his practice is dedicated to advising marketers to the SMB on effective uses of AI. Marc holds an MBA from the University of Chicago, and dual Bachelor's degrees in Engineering and Economics from the Warton School at the University of Pennsylvania. Timestamps 00:00 Understanding the Partner Ecosystem and AI Integration 03:16 The Shift to AI-First Mindset in Marketing 05:05 Designing for AI: New Paradigms in Content Creation 06:30 Leveraging AI for Small and Medium-Sized Businesses Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Marc Rosenstock explores how artificial intelligence transforms digital marketing departments, streamlining the workflow between teams. Learn about leveraging marketing automation to enhance your marketing strategy and business automation. See how AI in marketing can revolutionize daily tasks. 🚀 Key Topics AI streamlines pre-production, production, and post-production processes The role of AI in media planning, creative development, and segmentation How AI helps marketers deliver greater value by optimizing resources and expanding asset creation Guest Marc Rosenstock, President, Rosenstock Consulting.  Marc is a seasoned marketing executive with over 20 years of experience in driving brand growth, digital marketing, eCommerce, and go-to-market strategies, holding senior roles in a number of world-class organizations.  Today, his practice is dedicated to advising marketers to the SMB on effective uses of AI. Marc holds an MBA from the University of Chicago, and dual Bachelor's degrees in Engineering and Economics from the Warton School at the University of Pennsylvania.  Timestamps 00:00 AI in Marketing: Transforming Functional Flows 02:17 Enhancing Creative Production with AI 03:22 AI Applications Beyond Marketing 03:22 The Future of Marketing and AI Integration Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Marc Rosenstock shares the importance of an artificial intelligence mindset for marketers as AI becomes more prevalent. He discusses how digital marketing is evolving and what strategies are essential for success, especially with new marketing strategies using AI marketing and general marketing. This includes online marketing and staying ahead in the field. Key Topics Artificial intelligence is reshaping marketing strategies for SMBs A mindset of continuous learning is essential in today's fast-paced environment Collaboration with partners using AI is crucial for success Real-time feedback systems can improve call center interactions The democratization of innovation allows ideas to emerge from anywhere Guest Marc Rosenstock, President, Rosenstock Consulting.  Marc is a seasoned marketing executive with over 20 years of experience in driving brand growth, digital marketing, eCommerce, and go-to-market strategies, holding senior roles in a number of world-class organizations.  Today, his practice is dedicated to advising marketers to the SMB on effective uses of AI. Marc holds an MBA from the University of Chicago, and dual Bachelor's degrees in Engineering and Economics from the Warton School at the University of Pennsylvania.  Timestamps 00:00 The Impact of AI on Marketing for SMBs 02:51 Adopting a Mindset of Permanent Beta 03:57 Innovative Applications of AI in Workflows 05:08 Real-Time AI Feedback in Call Centers 06:59 The Future of AI and Its Rapid Adoption About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Introducing Marc Rosenstock, a pioneer in big data and AI-driven strategies. Discover how Mark's expertise in developing marketing, sales, and go-to-market strategies for middle market brands is shaping the future of commerce. Key Topics Mark's journey from big data at Procter & Gamble to AI innovation in marketing The role of predictive analytics in crafting effective go-to-market strategies Insights into AI applications for small and medium-sized businesses Guest Marc Rosenstock, President, Rosenstock Consulting.  Marc is a seasoned marketing executive with over 20 years of experience in driving brand growth, digital marketing, eCommerce, and go-to-market strategies, holding senior roles in a number of world-class organizations.  Today, his practice is dedicated to advising marketers to the SMB on effective uses of AI. Marc holds an MBA from the University of Chicago, and dual Bachelor's degrees in Engineering and Economics from the Warton School at the University of Pennsylvania.  Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Kevin, a master of consistent, high-impact growth, discusses the importance of adopting an AI First mindset in business, the value of mentorship and giving back to the community, and the lessons learned from coaching youth sports. Kevin emphasizes the significance of building relationships and the Go-Giver mindset in achieving success. Learn invaluable advice on mentorship, the power of curiosity, and why giving back through coaching creates an invaluable legacy. Key Topics Building an "AI First" mindset requires organizational change and collaboration, not just a technical approach Giving back to the community and mentoring others provides mutual benefits for both personal and professional growth Adopting a "Go-Giver" mindset and prioritizing strong relationships is essential for success in business Investing in youth development through activities like coaching fosters teamwork and teaches valuable life lessons Guest Kevin Piket, is the Director of Business Development at Ascend Technologies.  Kevin has received numerous awards for his volunteer efforts, including multiple "Adult Volunteer of the Year" honors from Naperville Community Unit School District 203 and recognition from the Naperville Jaycees, with 53 LinkedIn recommendations highlighting his contributions. Ascend Technologies is a Chicago based Information Technology Solutions provider sevicing the Midwest SMB.  The company focuses on delivering secure IT solutions emphasizing a people-powered approach.  Ascend has earned multiple industry awards and positive client testimonials for its commitment to innovation and exceptional results. Timestamps 00:00 Introduction to Ascend Technologies 01:56 Sales Success and Metrics 04:18 The Power of Relationship Selling 06:30 The Go-Giver Mindset 08:47 Team Dynamics and Collaboration 10:26 Innovation and Market Positioning 11:15 Adopting an AI-First Mindset in Sales 13:04 Utilizing AI Tools for Sales Efficiency 13:50 The Importance of CRM and Accountability 17:09 The Power of Mentorship and Giving Back 18:53 Learning Through Collaboration and Reverse Mentorship 21:12 The Importance of Feedback and Continuous Improvement 23:39 The Importance of Community Involvement 25:07 Coaching and Mentorship in Youth Sports 27:11 Building Character Through Sports 29:49 The Impact of Giving Back 31:32 Reflections on Influence and Leadership Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Kevin Piket highlights impressive work with local community outreach and entrepreneurship programs. Learn how involvement in non profit organizations can drive career development and provide valuable career guidance. Hear insights on startup and innovation initiatives. 🚀 Key Topics The importance of giving back to the community Coaching is not just about sports; it's about life lessons Youth development requires a focus on discipline and accountability Building relationships is key in both coaching and business Community involvement leads to personal fulfillment and growth Teaching young athletes the right way to play is crucial Mentorship can have a lasting impact on young people's lives Engaging in local activities strengthens community bonds Success in life often stems from the values learned in youth sports Guest Kevin Piket, is the Director of Business Development at Ascend Technologies.  Kevin has received numerous awards for his volunteer efforts, including multiple "Adult Volunteer of the Year" honors from Naperville Community Unit School District 203 and recognition from the Naperville Jaycees, with 53 LinkedIn recommendations highlighting his contributions. Ascend Technologies is a Chicago based Information Technology Solutions provider sevicing the Midwest SMB.  The company focuses on delivering secure IT solutions emphasizing a people-powered approach.  Ascend has earned multiple industry awards and positive client testimonials for its commitment to innovation and exceptional results. Timestamps 00:00 The Importance of Community Involvement 01:29 Coaching and Mentorship in Youth Sports 03:34 Building Character Through Sports 06:12 The Impact of Giving Back 07:55 Reflections on Influence and Leadership Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Kevin Piket explores the power of networking and relationship building with professional connections. Learn how leadership and career development are improved through LinkedIn. This video highlights the importance of professional networking for job seekers. Key Topics The importance of having good mentors throughout a career The value of listening and learning from others in the workplace Learning from younger mentees The importance of being open to feedback and learning from mistakes Feedback is a gift that should be embraced The importance of understanding the right and wrong ways to do things Guest Kevin Piket, is the Director of Business Development at Ascend Technologies.  Kevin has received numerous awards for his volunteer efforts, including multiple "Adult Volunteer of the Year" honors from Naperville Community Unit School District 203 and recognition from the Naperville Jaycees, with 53 LinkedIn recommendations highlighting his contributions. Ascend Technologies is a Chicago based Information Technology Solutions provider sevicing the Midwest SMB.  The company focuses on delivering secure IT solutions emphasizing a people-powered approach.  Ascend has earned multiple industry awards and positive client testimonials for its commitment to innovation and exceptional results. Timestamps 00:00 The Power of Mentorship and Giving Back 01:53 Learning Through Collaboration and Reverse Mentorship 04:11 The Importance of Feedback and Continuous Improvement Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Kevin Piket shares how he's adopting an AI First approach in his sales strategies, highlighting the importance of AI for Sales. He delves into the sales tools and AI tools he uses, emphasizing the need for an artificial intelligence mindset in today's market and shares how to use AI to improve sales. 🚀 Key Topics AI First is a mindset that organizations must adopt Copilot has significantly improved email management AI tools can enhance the quality of communication CRM hygiene is essential for effective business management Guest Kevin Piket, is the Director of Business Development at Ascend Technologies.  Kevin has received numerous awards for his volunteer efforts, including multiple "Adult Volunteer of the Year" honors from Naperville Community Unit School District 203 and recognition from the Naperville Jaycees, with 53 LinkedIn recommendations highlighting his contributions. Ascend Technologies is a Chicago based Information Technology Solutions provider sevicing the Midwest SMB.  The company focuses on delivering secure IT solutions emphasizing a people-powered approach.  Ascend has earned multiple industry awards and positive client testimonials for its commitment to innovation and exceptional results. Timestamps 00:00 Adopting an AI-First Mindset in Sales 01:58 Utilizing AI Tools for Sales Efficiency 02:44 The Importance of CRM and Accountability Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Kevin Piket, a sales leader in managed tech services, shares his insights on relationship-driven success. Discover how Kevin's go-giver mindset and strategic networking have propelled his career in the financial and manufacturing sectors. Key Topics The importance of relationship selling The Go-Giver mindset has significantly influenced Kevin's approach to business Building a strong network is crucial for sales success Kevin attributes much of his success to the mentorship he received early in his career Team dynamics and collaboration are essential in modern sales processes Understanding client needs is more important than traditional sales tactics Sales conversations should focus on helping clients solve their challenges Guest Kevin Piket, is the Director of Business Development at Ascend Technologies.  Kevin has received numerous awards for his volunteer efforts, including multiple "Adult Volunteer of the Year" honors from Naperville Community Unit School District 203 and recognition from the Naperville Jaycees, with 53 LinkedIn recommendations highlighting his contributions. Ascend Technologies is a Chicago based Information Technology Solutions provider sevicing the Midwest SMB.  The company focuses on delivering secure IT solutions emphasizing a people-powered approach.  Ascend has earned multiple industry awards and positive client testimonials for its commitment to innovation and exceptional results. Timestamps 00:00 Introduction to Ascend Technologies 01:55 Sales Success and Metrics 04:17 The Power of Relationship Selling 06:29 The Go-Giver Mindset 08:46 Team Dynamics and Collaboration 10:25 Innovation and Market Positioning Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Introducing Kevin Piket, Director of Business Development at Ascend Technologies. Learn of Kevin’s journey through various technology-based companies, highlighting his consistent high-impact growth and leadership roles. Discover his passion for mentoring students and empowering young entrepreneurs. Key Topics Dedication to community empowerment and education. Insights into mentoring and leadership skills in sports. Guest Kevin Piket, is the Director of Business Development at Ascend Technologies.  Kevin has received numerous awards for his volunteer efforts, including multiple "Adult Volunteer of the Year" honors from Naperville Community Unit School District 203 and recognition from the Naperville Jaycees, with 53 LinkedIn recommendations highlighting his contributions. Ascend Technologies is a Chicago based Information Technology Solutions provider sevicing the Midwest SMB.  The company focuses on delivering secure IT solutions emphasizing a people-powered approach.  Ascend has earned multiple industry awards and positive client testimonials for its commitment to innovation and exceptional results. Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Diana Gibson shares her extensive experience at Microsoft, emphasizing the critical role of Change Management in integrating new capabilities and ensuring Customer Success. She discusses the evolution of her career, the importance of building the right skills within teams, and the necessity of aligning organizational goals with customer outcomes. Diana also highlights the significance of curiosity, listening, and effective communication in fostering a successful work environment. Key Topics The art of integrating new capabilities and the importance of strategic partnerships How to effectively manage change and ensure alignment across teams The significance of networking and learning from diverse workforces Advice for young professionals on embracing curiosity and seeking mentorship. Guest Diana Gibson is a retired Vice President of Microsoft Services and Customer Success, with a career dedicated to empowering people, delivering customer value, and driving business results through leadership and team development. Diana currently serves on the Board of Advisors for Elevator 321, where she contributes her expertise in strategic growth and revenue enhancement. Timeline 00:00 Introduction to Diana Gibson, Former VP, Microsoft 00:44 Building New Capabilities in Organizations 01:52 Risks and Rewards of Partnering 02:55 Lessons Learned in Integration and Change Management 04:48 The dangerous ‘Not Invented Here’ Mindset 05:48 The Evolution of Change Management 07:54 Integrating Change Management in Corporate Culture 09:58 The Importance of Leadership in Change Management 10:33 Scaling Operations and Team Structure 12:17 Customer Success: Key Characteristics and Integration 14:49 Customer-Centric Approach in Emerging Companies 16:21 Reflecting on Career Wisdom 17:29 The Importance of Networking for Career Growth 18:50 Learning Between Generations 19:58 Listening and the Power of Laughter Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Diana Gibson offers valuable life advice through a unique segment where guests reflect on lessons learned. Hear insightful perspectives on career growth and self improvement, providing motivation and inspiration for your own journey. Discover effective career coaching through shared experiences. 🚀 Key Topics Dream big and don't be afraid to try new things Be curious and learn something new every day Networking is crucial for career advancement Mentorship can go both ways; learn from younger generations Humor can create a more approachable atmosphere Listening is more important than speaking in communication Guest Diana Gibson is a retired Vice President of Microsoft Services and Customer Success, with a career dedicated to empowering people, delivering customer value, and driving business results through leadership and team development. Diana currently serves on the Board of Advisors for Elevator 321, where she contributes her expertise in strategic growth and revenue enhancement. Chapters 00:00 Reflecting on Career Wisdom 01:15 The Importance of Networking for Career Growth 02:36 Learning Between Generations 03:44 Listening and the Power of Laughter About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com.

Diana Gibson explores effective strategies for building teams and fostering strong team leadership. This video shares key insights on team development and the importance of organizational structure in scaling operations, plus how management in your organization can drive success. 🚀 Key Topics Scaling operations requires careful consideration of team structure Understanding the skills needed for successful scaling is crucial Alignment between sales and delivery teams is essential for success Emerging companies can have a richer customer success mentality Guest Diana Gibson is a retired Vice President of Microsoft Services and Customer Success, with a career dedicated to empowering people, delivering customer value, and driving business results through leadership and team development. Diana currently serves on the Board of Advisors for Elevator 321, where she contributes her expertise in strategic growth and revenue enhancement. Timestamps 00:00 Scaling Operations and Team Structure 02:19 Customer Success: Key Characteristics and Integration 04:31 Customer-Centric Approach in Emerging Companies Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Diana Gibson shares the critical role of change management in driving successful integration and scaling new capabilities. Learn how strategic Adoption and Change Management plans can lead to customer success and organizational growth. Key Topics The evolution of change management from a neglected aspect to a core component of business strategy. Insights into the importance of leadership support and communication in Change Management. How integrating Change Management with Project Management ensures successful adoption of new solutions. The impact of change management on customer success and organizational alignment Guest Diana Gibson is a retired Vice President of Microsoft Services and Customer Success, with a career dedicated to empowering people, delivering customer value, and driving business results through leadership and team development. Diana currently serves on the Board of Advisors for Elevator 321, where she contributes her expertise in strategic growth and revenue enhancement. Timestamps 00:00 The Evolution of Change Management 02:07 Integrating Change Management in Corporate Culture 04:17 The Importance of Leadership in Change Management Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Diana Gibson shares her extensive experience in organizational growth and capability building, particularly in tech-driven companies like Microsoft. She discusses the various strategies organizations can adopt when scaling, including acquiring new capabilities, building them internally, or partnering with other organizations. Diana emphasizes the importance of integration planning, change management, and ensuring customer satisfaction throughout these processes. She also highlights common pitfalls that can lead to failure, such as lack of leadership buy-in and neglecting the human aspect of integration. Key Topics Acquisitions often include integrating consulting and support services. Building capabilities internally requires careful planning and skill development. Partnerships can be more efficient than building capabilities in-house. Integration planning is essential for successful acquisitions. Technical skills can be taught, but customer-facing skills are crucial. Leadership buy-in is necessary to avoid friction during integration. Failing to manage change can lead to talent loss. The 'Not Invented Here' mentality can hinder organizational growth. Guest Diana Gibson is a retired Vice President of Microsoft Services and Customer Success, with a career dedicated to empowering people, delivering customer value, and driving business results through leadership and team development. Diana currently serves on the Board of Advisors for Elevator 321, where she contributes her expertise in strategic growth and revenue enhancement. Timestamps 00:00 Introduction to Diana Gibson and Her Background 00:30 Building New Capabilities in Organizations 01:37 Risks and Rewards of Partnering 02:46 Lessons Learned in Integration and Change Management 04:26 The dangerous 'Not Invented Here' Mindset Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Introducing Diana Gibson, a powerhouse who retired as Vice President of Customer Success at Microsoft in 2022. Discover Diana's incredible 17-year journey at Microsoft, where her visionary leadership steered nine different businesses and spearheaded global migrations for their largest customers. Learn from her extensive experience scaling technology startups and leading international teams in Fortune 500 companies. Key Topics Diana's journey from international leadership roles in Fortune 500 companies to her impactful tenure at Microsoft. The challenges and successes of migrating Office 365 and Azure payloads for major clients. Insights into driving global program management and leading diverse teams. Guest Diana Gibson is a retired Vice President of Microsoft Services and Customer Success, with a career dedicated to empowering people, delivering customer value, and driving business results through leadership and team development. Diana currently serves on the Board of Advisors for Elevator 321, where she contributes her expertise in strategic growth and revenue enhancement. Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Paul H. Pearce, President Americas for Great Demo! discusses the evolving landscape of sales presentations, emphasizing the importance of engaging clients with impactful content right from the start. Paul details how AI is transforming sales methodologies, enhancing discovery processes, and providing real-time insights. Drawing parallels between military training and sales practices, Paul highlights the significance of discipline, clarity, and effective communication in achieving sales success. The discussion also touches on the need for sales professionals to adapt to changing buyer behaviors and leverage AI to become trusted advisors rather than mere vendors. Key Topics Engage clients by presenting impactful content upfront AI accelerates sales processes and demands more insights Discipline and repetition in sales training build readiness Winning sales teams focus on solving problems, not just performing Begin sales conversations with the desired outcome in mind Most information presented is forgotten quickly; focus on key points Guest Paul H. Pearce, is the President of the Americas for Great Demo! Paul serves as an advisor, coach, instructor, and keynote speaker addressing the Great Demo! discovery and demo methodologies.  Paul earned his MBA with a concentration in Finance from Eastern Illinois University, complementing his distinguished service in the Air National Guard. Great Demo! LLC specializes in enhancing the success of software organizations by improving their sales, presales, marketing, and customer success outcomes through tailored discovery and demo strategies. The company offers workshops, seminars, webinars, keynotes, and coaching, focusing on equipping B2B software teams with high-performance skills in discovery, storytelling, and solution-focused demonstrations. Timestamps 00:00 Introduction of Great Demo! and Doing Discovery 01:00 Transforming Sales Demos: From Features to Outcomes 02:31 The Psychology of Effective Demos 04:23 Understanding Buyer Behavior and Sales Strategy 05:35 The Impact of AI on Sales and Coaching 06:38 AI-First Approach in Business 08:05 Leveraging AI for Effective Storytelling 10:45 Selling Insights from AI Data Analysis 12:29 Engaging Clients with the End in Mind 14:21 Transforming Demos into Conversations 15:06 Overcoming Objections in Sales Training 15:45 The Psychology Behind Effective Presentations 17:25 Military Training and Corporate Sales Parallels 20:00 The Importance of Methodology in Sales 22:50 Understanding the Forgetting Curve 23:51 Leadership's Role in Sales Training Accountability 25:13 The Importance of Questions for Authentic Leadership 27:31 Building a Strong Foundation Through Hard Work 29:57 Lessons from Early Career Experiences Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Paul H. Pearce shares invaluable insights on leadership and career development, emphasizing the importance of asking the right questions, hard work, and preparation. He reflects on his early career experiences and the lessons learned that shaped his professional journey. Mark Dronen adds his perspective, highlighting the significance of discipline and the pride that comes from hard work. Key Topics You don't need all of the answers, just better questions The best leaders create clarity, not noise Work harder than everyone else to build a strong foundation Be ready to dig in when it counts in your career Moments of impressive performance can define your career Guest Paul H. Pearce, is the President of the Americas for Great Demo! Paul serves as an advisor, coach, instructor, and keynote speaker addressing the Great Demo! discovery and demo methodologies.  Paul earned his MBA with a concentration in Finance from Eastern Illinois University, complementing his distinguished service in the Air National Guard. Great Demo! LLC specializes in enhancing the success of software organizations by improving their sales, presales, marketing, and customer success outcomes through tailored discovery and demo strategies. The company offers workshops, seminars, webinars, keynotes, and coaching, focusing on equipping B2B software teams with high-performance skills in discovery, storytelling, and solution-focused demonstrations. Timestamps 00:00 The Importance of Questions for Authentic Leadership 02:26 Building a Strong Foundation Through Hard Work 04:53 Lessons from Early Career Experiences Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Paul H. Pearce discusses the parallels between military training and corporate sales, emphasizing the importance of discipline, repetition, and methodology in achieving sales excellence. He highlights the need for sales teams to practice and rehearse their techniques to build readiness and confidence. The discussion also touches on the Forgetting Curve, illustrating how quickly information is forgotten and the necessity for leadership to reinforce training and methodologies to ensure retention and effectiveness in sales practices. Key Topics Discipline and repetition build readiness in sales Salespeople must rehearse techniques until they become second nature Methodologies in sales ensure consistency and effectiveness The Forgetting Curve shows that most information is quickly forgotten Leadership must actively support and reinforce training methodologies Guest Paul H. Pearce, is the President of the Americas for Great Demo! Paul serves as an advisor, coach, instructor, and keynote speaker addressing the Great Demo! discovery and demo methodologies.  Paul earned his MBA with a concentration in Finance from Eastern Illinois University, complementing his distinguished service in the Air National Guard. Great Demo! LLC specializes in enhancing the success of software organizations by improving their sales, presales, marketing, and customer success outcomes through tailored discovery and demo strategies. The company offers workshops, seminars, webinars, keynotes, and coaching, focusing on equipping B2B software teams with high-performance skills in discovery, storytelling, and solution-focused demonstrations. Timestamps 00:00 Military Training and Corporate Sales Parallels 02:44 The Importance of Methodology in Sales 05:34 Understanding the Forgetting Curve 06:35 Leadership's Role in Sales Training Accountability Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Paul H. Pearce discusses effective sales strategies, emphasizing the importance of engaging clients by presenting the most relevant information upfront. He details the concept of 'designing with the end in mind' and how this approach can transform sales demos into more engaging experiences. The discussion also touches on overcoming objections in sales training and utilizing human psychology to enhance presentations, ultimately leading to better sales outcomes. Key Topics Bring the strongest thing up front to engage clients Design with the end in mind to build trust A great demo should hook the audience like a movie trailer Clients prefer partners over tour guides in sales Engagement increases when customers see relevant information first Silence can be a powerful tool in sales conversations Guest Paul H. Pearce, is the President of the Americas for Great Demo! Paul serves as an advisor, coach, instructor, and keynote speaker addressing the Great Demo! discovery and demo methodologies.  Paul earned his MBA with a concentration in Finance from Eastern Illinois University, complementing his distinguished service in the Air National Guard. Great Demo! LLC specializes in enhancing the success of software organizations by improving their sales, presales, marketing, and customer success outcomes through tailored discovery and demo strategies. The company offers workshops, seminars, webinars, keynotes, and coaching, focusing on equipping B2B software teams with high-performance skills in discovery, storytelling, and solution-focused demonstrations. Timestamps 00:00 Engaging Clients with the End in Mind 02:01 Transforming Demos into Conversations 02:46 Overcoming Objections in Sales Training 03:25 The Psychology Behind Effective Presentations Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Paul H. Pearce discusses the transformative impact of AI on sales and coaching. He explores how AI accelerates processes, enhances insights, and demands a more strategic approach from leaders. The discussion emphasizes the importance of an AI-First mindset, leveraging AI for pre-call planning, and of interactive communication in sales and the role of AI in providing real-time coaching and guidance utilizing data-driven insights to improve sales methodologies. Key Topics AI is accelerating sales processes and insights Leaders must adapt to AI's demands for strategy An AI-first approach is essential for modern business AI can enhance pre-call planning and storytelling Data analysis from platforms like Gong.io provides valuable insights Guest Paul H. Pearce, is the President of the Americas for Great Demo! Paul serves as an advisor, coach, instructor, and keynote speaker addressing the Great Demo! discovery and demo methodologies.  Paul earned his MBA with a concentration in Finance from Eastern Illinois University, complementing his distinguished service in the Air National Guard. Great Demo! LLC specializes in enhancing the success of software organizations by improving their sales, presales, marketing, and customer success outcomes through tailored discovery and demo strategies. The company offers workshops, seminars, webinars, keynotes, and coaching, focusing on equipping B2B software teams with high-performance skills in discovery, storytelling, and solution-focused demonstrations. Timestamps 00:00 The Impact of AI on Sales and Coaching 01:08 AI-First Approach in Business 02:36 Leveraging AI for Effective Storytelling 05:10 Selling Insights from AI Data Analysis Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Paul H. Pearce, shares insights from his 20-year experience in leading global SaaS sales teams. He emphasizes the importance of shifting from feature-focused presentations to buyer-centric conversations, highlighting that clarity and understanding the buyer's needs are crucial for successful demos. Paul gives valuable insights on improving sales performance and sales effectiveness. By implementing effective sales techniques and participating in sales training, executives can benefit from sales coaching and business tips. 🚀 Key Topics Great Demo! teaches better discovery for more effective demos Winning teams focus on solving problems, not just performing Clarity in presentations is more important than complexity Start demos with the outcome, not the origin story Move corporate presentations to the end of the demo Guest Paul H. Pearce, is the President of the Americas for Great Demo! Paul serves as an advisor, coach, instructor, and keynote speaker addressing the Great Demo! discovery and demo methodologies.  Paul earned his MBA with a concentration in Finance from Eastern Illinois University, complementing his distinguished service in the Air National Guard. Great Demo! LLC specializes in enhancing the success of software organizations by improving their sales, presales, marketing, and customer success outcomes through tailored discovery and demo strategies. The company offers workshops, seminars, webinars, keynotes, and coaching, focusing on equipping B2B software teams with high-performance skills in discovery, storytelling, and solution-focused demonstrations. Timestamps 00:00 Introduction of Great Demo! and Doing Discovery 00:55 Transforming Sales Demos: From Features to Outcomes 02:26 The Psychology of Effective Demos 04:18 Understanding Buyer Behavior and Sales Strategy Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Join us as we dive into the world of SaaS sales with Paul H. Pearce, President of the Americas for Great Demo and a member of the College of Coaches.  Paul is a recognized leader in SaaS discovery and demo methodologies. With an MBA from Eastern Illinois University and distinguished service in the Illinois Air National Guard, Paul has led global sales teams in SaaS organizations. He now coaches’ sales organizations worldwide, emphasizing effective discovery techniques. An avid outdoorsman, Paul resides in South Dakota. Key Topics Discovery and demo methodologies for SaaS Sales leadership and strategic alliances Effective discovery techniques in sales Guest Paul H. Pearce, is the President of the Americas for Great Demo! Paul serves as an advisor, coach, instructor, and keynote speaker addressing the Great Demo! discovery and demo methodologies.  Paul earned his MBA with a concentration in Finance from Eastern Illinois University, complementing his distinguished service in the Air National Guard. Great Demo! LLC specializes in enhancing the success of software organizations by improving their sales, presales, marketing, and customer success outcomes through tailored discovery and demo strategies. The company offers workshops, seminars, webinars, keynotes, and coaching, focusing on equipping B2B software teams with high-performance skills in discovery, storytelling, and solution-focused demonstrations. Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Join Mark Dronen as he takes you on a thrilling journey from Rockefeller Plaza to the Indy 500, sharing insights from collaborating with racing legends and launching innovative products like the Grill N Chill. Mark discusses What He Learned in Auto Racing, including the art of balancing innovation with business strategy, and behind-the-scenes stories from the world of auto racing and entrepreneurship. Buckle up for a fun and insightful ride! Key Topics Collaboration with Indy 500 champions opened new marketing avenues The creation and media success of the Grill and Chill as the ultimate tailgating experience Collaborations with racing legends and national brands Insights into managing supply chains and the importance of creative marketing Innovative marketing strategies can disrupt traditional industries Listening to outside counsel can provide valuable insights when driving innovation Guest Mark Dronen is a veteran entrepreneur and executive coach serving as the Managing Director of Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses.  He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative managing over 2,000 Azure resources, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. Chapters 00:00 From Technology to Tailgating: A Journey Begins 01:09 Innovating the Grill and Chill Experience 02:46 Racing Legends and Market Strategies 04:23 The Power of Promotion: Velocity Girls 06:52 Race Day: A Memorable Experience 09:08 Lessons Learned: Supply Chain and Strategy About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

From old-school boot camps to modern methods, the video explores the evolution of professional development. It highlights how traditional executive training program methods are now outdated. Discover new leadership skills and how career development can improve leadership. Key Topics Transition from traditional boot camps to real-time leadership development Introduction to the College of Coaches, a community of executive coaches and industry leaders The critical connection between leadership and sales in tech-driven businesses Opportunities for collaboration and thought leadership Guest Mark A. Dronen is a veteran entrepreneur and executive coach serving as the Managing Director of Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses.  He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative managing over 2,000 Azure resources, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. Chapters 00:00 The Evolution of Leadership Development 01:10 College of Coaches Ecosystem 01:48 College of Coaches Membership Roles 02:39 The College of Coaches Marketplace 03:10 College of Coaches Network 03:46 Join The College of Coaches About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Navigating business challenges often requires strong leadership. 🤔 Discover how coaching can help in scaling a business and foster leadership development. These leadership skills are crucial for achieving business success. 💼 Key Points The demand for experienced tech executives in today's market Fragmented $14 billion executive coaching market The power of collaboration in executive coaching Maintaining professional networks post-retirement Guest Mark A. Dronen is a veteran entrepreneur and executive coach serving as the Managing Director of Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses.  He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative managing over 2,000 Azure resources, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. Timestamps 00:00 The Birth of the College of Coaches 00:59 Business Case LDaaS in Tech-Driven Business 02:20 Five Market Drivers For Executive Coaching 04:16 Join the College of Coaches! About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Join Mark Dronen as he introduces Elevator 321 and the College of Coaches. Discover how they help tech-driven businesses scale by bridging the gap between leadership and sales. Learn about Leadership Development as a Service (LDAS) and Sales Effectiveness Services, and how AI is used to enhance selling outcomes. Key Topics Leadership Development as a Service (LDaaS) Sales Effectiveness Services AI in Sales Strategy and Technology Insights from the College of Coaches Guest Mark A. Dronen is a veteran entrepreneur and executive coach serving as the Managing Director of Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses.  He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative managing over 2,000 Azure resources, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. Timestamps 00:00 Introduction to Elevator 321 and our College of Coaches 00:38 Bridging Leadership and Sales Performance 01:47 Focus on Growth and Innovation About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

Elevator 321 forms the College of Coaches

Elevator 321's launches its College of Coaches.

Elevator 321 founder and the Dean of the College of Coaches talks about the company launch and the road ahead.