If You List You Last Podcast

Most real estate agents think they need more leads. But what if more leads are not the real problem?In this episode of the Client Attraction Clinic, Bob breaks down why lead generation should not be the first step for serious agents. Before scaling ads, direct mail, social media, Zillow leads, or any other lead source, agents need the structure to actually convert those leads into appointments, clients, and closings.The main message is simple: readiness comes before lead generation. More leads will not fix a weak business foundation. In fact, more leads often expose the gaps in an agent’s follow-up, presentations, messaging, calendar discipline, CRM usage, and conversion process.This episode explains the pre-work every serious real estate agent should complete before trying to scale lead generation.Key Topics CoveredWhy More Leads Are Not Always the AnswerMany agents believe more leads will solve their business problems.The real issue is often not a lead problem — it is a preparedness problem.Leads only become valuable when there is a system to convert them.Without structure, more leads create more stress, confusion, and missed opportunities.Traffic Before Infrastructure Is BackwardsRunning ads, buying leads, boosting posts, or launching direct mail before having a backend system is a mistake.The campaign is only the front end.The real money is made after the lead raises their hand.Follow-up, messaging, presentation, and process determine whether leads become clients.The Pre-Work Serious Agents NeedBefore scaling lead generation, agents need:A clear USP explaining why someone should hire themA strong buyer presentationA strong seller presentationA CRM and follow-up processA lead response workflowTime-blocked calendar disciplineScripts and objection handlingMarketing assets such as landing pages, lead magnets, newsletters, and direct mailA long-term nurture system for future clientsWhy Follow-Up Is One of the Biggest LeaksMost leads do not convert on the first contact.Agents need a real plan for what happens after the first call, text, email, no response, or “call me later.”Random follow-up creates random conversion.Email alone is not enough.Serious agents use multiple touchpoints and stay consistent until the timing changes.Why Nurture Creates Long-Term MoneyA lead who is not ready now may still become a future client.“Not now” does not mean “never.”Agents need to stay visible through newsletters, market updates, text follow-up, social media retargeting, direct mail, and educational content.The agents who win are the ones who stay in the game long enough to be there when the client is ready.The Big TakeawayLead generation is not step one. Readiness is.Before chasing more traffic, agents need to ask:Do I know why someone should hire me?Do I have a strong listing presentation?Do I have a buyer presentation?Do I have a follow-up process?Do I have a nurture system?Do I have the calendar discipline to handle more leads?Do I have the confidence and structure to convert?More leads do not automatically create more income. More leads only work when the business is prepared to handle them.Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

In this episode of the Client Attraction Clinics by Homeboss, we break down how serious real estate agents can work less, earn more, and build a more predictable pipeline by controlling their calendar.The core message is simple: most agents are not short on time — they are short on protected time for the activities that actually create clients, conversations, referrals, appointments, and closings.Key Topics CoveredWhy Your Calendar Reveals Your Real Business ModelA reactive calendar usually creates reactive income.Top-producing agents do not wake up and “figure it out as they go.”The highest earners operate with structure, rhythm, and repeatable weekly habits.Time blocking is not just a productivity idea — it is the operating system for a stronger real estate business.The 15-Hour Client Attraction MethodThe goal is to spend about 15 focused hours per week on high-value business-building activities.These hours should be dedicated to lead generation, follow-up, content creation, database nurturing, referral development, and setting up client conversations.Client appointments and meetings happen outside of those 15 hours.When done consistently, this approach helps agents build a more predictable pipeline without cold calling or door knocking.Building a Weekly RhythmAgents need a repeatable schedule for the same core business activities every week.A strong weekly rhythm removes guesswork and reduces procrastination.The focus should be on doing less randomly and protecting the activities that produce income.Consistency creates compounding results over time.Using AI and Automation to Save TimeAI can help agents create schedules, organize tasks, write marketing, build follow-up systems, and provide accountability.Automation can reduce manual work like repetitive follow-up, social media posting, database communication, and even certain lead workflows.The goal is not perfect productivity — the goal is a predictable pipeline.High-Value vs. Low-Value WorkHigh-value work includes lead generation, follow-up, content, client conversations, database nurturing, and referral partner outreach.Low-value work includes constantly checking email, random social posting, manual repetitive tasks, and switching tasks all day.Agents should delegate, automate, or systemize as much low-value work as possible.Referral and Partnership DevelopmentA referral-based business does not happen by accident.Agents should intentionally build both local and national referral networks.Local partners can include lenders, contractors, handymen, cleaners, and other business professionals.National referral relationships should be built in markets where people are moving from into the agent’s local market.Suggested Weekly Time Buckets4 hours for lead generation and follow-up.3 hours for client conversations.2 hours for content creation.2 hours for partner and referral outreach.2 hours for planning and reviewing results.2 hours for database nurturing.Final TakeawayYou do not need to work 50 or 60 hours a week to build a strong real estate business. You need focused time, protected activities, better systems, and a weekly operating rhythm that keeps your pipeline full.Grab the free guide: The 15-Hour Client Attraction MethodVisit: 15hourmethod.comJoin our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

In this episode of the Homeboss Client Attraction Clinics, we cover one of the biggest mistakes real estate agents make: trying to solve a conversion problem by buying more leads. The focus of this session is simple: more leads will not fix broken conversion.This training breaks down why agents must first develop a clear, compelling unique selling proposition (USP) before spending more money on lead generation. Bob walks through how to answer the questions every prospect is already asking: Why should I work with you? Why should I list my home with you? Why should I buy through you? Why should an investor or flipper choose you?You’ll learn how to create a USP that is short, memorable, and different from what every other agent says. The episode also explains how to build the systems behind that promise, including your delivery system, scripting, marketing, and follow-up, so your positioning actually leads to appointments and closings.In this session, you’ll learn:• Why more leads are not the answer if your conversion is weak• How to create a 30-second USP that sparks curiosity• Examples of positioning for sellers, buyers, and flippers• How to build systems that support your promises• Why scripting, follow-up, and marketing should all flow from your USP• How better differentiation leads to more appointments, listings, and closingsIf you found anything we covered today, make sure you grab our free guide:The 15-Hour Client Attraction Method. at 15hourmethod.comIt will help you build a more predictable pipeline spending 15 hours a week on lead generation with better positioning, better follow-up, and a better use of your time.Don’t forget, you can join us live every Tuesday at: https://15hourmethodclinics.com/homeJoin our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

1. Main TopicBefore spending more money on leads, agents need a clear answer to one question:Why should a client hire me over every other agent or option available?More leads do not fix weak positioning.If your message is weak, more marketing only makes the problem more expensive.2. The Core ProblemMost agents believe they have a lead generation problem.In reality, the bigger issue is often lead conversion.If you had 1,000 leads today but could not turn them into appointments or closings, the real problem is not lead volume — it is your messaging and positioning. 3. Why Most Agents Blend InMost agents describe themselves with generic claims like:HonestHardworkingExperiencedLocal expertThe problem is that nearly every agent says the same thing.Those statements are not compelling, unique, or memorable to consumers.4. What Clients Actually Care AboutClients do not care about hearing an agent’s résumé.They want to know:What you do for themHow you help themWhy working with you benefits their situationA strong message should make people curious enough to ask:“How does that work?”“What would that look like for me?”“Can you help me do that too?”5. The Role of PositioningPositioning shapes how people perceive you before the conversation even begins.Saying “I’m a real estate agent” is weak because it sounds generic.A stronger position creates curiosity and opens the door to a better conversation.Example from the transcript:“I’m a real estate asset advisor” creates more intrigue than “I’m a real estate agent.” 6. What Makes a Strong USPA real USP answers:Why should I do business with you over every other agent or option?A strong USP must be:SpecificMeaningfulProvableRelevant to the client’s situationIt should clearly separate you from the average agent.7. Examples of Better DifferentiationSpecialization can be powerful, but only if you can prove it.For example, calling yourself a “neighborhood specialist” only works if you truly know:InventoryBuyer migration patternsSeller trendsWhere people are moving from and to8. USP Framework from the EpisodeThe framework shared in the training:Clients hire me because I help [specific type of client] achieve [specific result] better than the typical agent because of [specific difference].This should be developed for:Your general “what do you do?” answerBuyersSellersInvestors9. Questions to Test Your USPIs it specific?Is it compelling?Would a client actually care?Does it create curiosity?Does it separate you from the average agent?If not, it is probably still too generic.10. Key TakeawayThe goal is to stop chasing clients and start attracting them.Better positioning becomes the blueprint for:ScriptsMarketingFollow-upConversionBefore generating more leads, agents should focus on converting more conversations into clients.Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

Bob Mangold, founder and CEO of Home Boss Group, opens free weekly “15 Hour Client Attraction Clinics” for serious real estate agents seeking a predictable pipeline while working 15 focused hours and generating clients without cold calling or door knocking. He argues the one-word key to success is “competition,” outlining six levels: competing with yourself (habits, planning, time blocking, skill-building, focusing on high-value tasks), competing for the consumer (a compelling “why you” offer), competing with the market (rates, cash buyers, discount models), competing with other agents, competing with lead portals (avoiding large commission give-ups), and creating competition for sellers’ listings to maximize price. He assigns homework to list commitments in each area, promotes a free “15 Hour Client Attraction Method” guide, previews next week’s “why you” clinic, and emphasizes listings, real-world practice, and focusing on closings over lead volume.Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

In this week’s episode of If You List, You Last, host Bob Mangold, The Listing Coach, dives into the unseen forces that may shape the real estate market in 2025 and beyond. Grab a coffee and join Bob as he breaks down the latest insights on government actions, economic indicators, and strategic opportunities for listing agents.🔍 What’s Happening Behind the Curtain?Land swaps between the Interior Department and state governments to free up land for new home construction.Efforts to address the national housing inventory shortage of 1–1.2 million homes.Targeted areas like Nevada and California are already seeing thousands of acres released.📉 Interest Rates, Debt & Homeowner BehaviorHomeowners with 3% mortgages are reluctant to move, but rising credit card debt is changing that.Record-high consumer debt at 30%+ interest rates is pushing people to tap into their home equity.Example: One client gained $1,400/month in extra cash flow by selling, paying off debt, and accepting a higher mortgage rate.Refinances are up 28.1%—a sign of changing consumer strategy.💰 What’s the Treasury & Fed Doing?Treasury might revalue the U.S. gold reserve (“mark-to-market”)—potentially unlocking trillions in asset value.Treasury General Account currently holds $600B—reducing it could lower the need for issuing debt.Shifting from long-term to short-term treasury issuance to lower debt service costs.Focus on reducing government waste to decrease bond sales and help lower interest rates.📉 Fed Balance Sheet & Mortgage RatesFed’s balance sheet reduction ($40–$45B/month) affects mortgage-backed securities.When the runoff ends, reinvestments in longer-term debt may help lower interest rates.Clarification: Mortgage rates are tied to mortgage-backed securities—not the Fed Funds Rate.🌎 Tariffs & Global EconomicsUpcoming April 2nd tariff decision could impact interest rates and inflation.The U.S. is pushing back on one-sided trade tariffs—India has already made concessions.More balanced global trade could strengthen the U.S. economy and housing market.🔮 What This Means for RealtorsExpect gradual improvements in housing inventory and affordability through 2025–2026.A potential rise from 3.9M to 4.2–4.3M home sales in the next year is a positive shift.Now is the time to gain market share—bad markets create the best opportunities for growth.Stay informed, stay in action, and don’t sit on the sidelines.Join the Conversation:💬 Facebook Group: Real Estate Asset Advisor🌐 Website: www.homebosslistinghub.com🎧 Thanks for listening. See you next week—and remember: If you list, you last!Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

1. IntroductionHost: Bob Mangold, The Listing Coach2. Key Question: Are You Doing Activities That Generate Cash Flow?If you don’t talk to people, where will your business come from?What are you doing daily and weekly?3. Cash Flow Score System (1-10 Scale, No Middle Ground)Score yourself based on actions that lead to transactions within 30-60 days.Key Income-Producing Activities:Database & Social Media EngagementSent database a "deal of the week" email and posted it? (10 or 0)Sent out a local market update newsletter and shared it on social media? (10 or 0)Lead Magnet DistributionOffered and sent a copy of Home Boss or EquityMax books to your database? (10 or 0)Promoted a book like Mortgage Hacks to Save $100K to your audience? (10 or 0)Agent Referral Network GrowthReached out to 50 agents for referral partnerships? (10 or 0)Added interested agents to your deal-of-the-week emails and newsletters? (10 or 0)Video Content & Lead CaptureCreated and posted a video or Instagram Reel? (5 if in progress, 10 if posted)Created a targeted landing page (e.g., "Golf Course Homes") and shared it? (10 or 0)Networking & ProspectingAttended an investor meeting, REIA, or networking event? (10 or 0)Made calls to FSBOs, expireds, probate leads, or absentee owners? (1-10 based on effort)Talked to business owners to add to your referral network? (10 or 0)Client Outreach & Equity MarketingSent out Equity Boxes to homeowners who bought 3-5 years ago? (10 or 0)Sent divorce leads a newsletter, deal-of-the-week, or direct mail? (10 or 0)4. The Importance of Consistency & ConversationsSuccess is about talking to people consistently.These actions are free—no excuse for not doing them.If you’re struggling, it’s likely due to a lack of outreach, not lack of opportunity.5. How Much Time Do These Activities Take?Many tasks could be outsourced to an ISA (Inside Sales Agent).If you’re not doing these activities, what are you doing that will bring more business?6. Scaling Up & Increasing Your Price PointAverage first-time homebuyer age: 36-48 years oldAverage home seller age: 61 years oldConsider shifting to higher price points for better commissions.Example:Selling $300K homes vs. $1M homes requires the same effort but results in higher earnings.Luxury real estate requires skill upgrades, but tools and training (e.g., Home Boss System) make it easier.7. Business Design Exercise (Homework for Next Episode)Define your dream business:What would your ideal real estate business look like?How much income do you want?What will you do with the money? (Invest, travel, financial security, charity, etc.)If you don’t have a clear goal, it’s harder to build success.Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

Introduction  Host Bob Mangold, the Listing Coach, welcomes listeners to this week’s episode.  Topic: What’s happened to buyer’s agent compensation six months after the NAR agreement.  Encourages listeners to join the Real Estate Asset Advisor Facebook group and connect at www.homebosslistinghub.com.Interest Rates Update  Treasury Secretary Scott Besant notes interest rates have dropped weekly since the November election, now in the high 6% range.  The spread between treasury note rates (e.g., 30-year vs. 10-year) is narrowing quickly, a positive sign.  Atlanta Fed revised Q1 GDP from +2% to -1.5%, which may prompt the Fed to lower rates, benefiting mortgages, auto loans, and the economy.  Besant predicts a profound positive impact on the housing market within weeks if rates continue to decline.NAR Settlement & Commission Trends  Studies show commission rates dipped slightly after the NAR settlement but have largely recovered to pre-settlement levels.  A report of 224,000 transactions found buyer and seller commissions stable five months post-August rule changes.  Buyer’s agent commissions average 2.55%, unchanged overall, with slight variance by price point (e.g., 2.5% under $500K, 2.17% over $1M).  Listing agent commissions rose slightly to 2.73% in January, up from 2.69% post-settlement.  Half of surveyed agents report no significant commission changes, though negotiation by buyers and sellers has increased.Market Insights & Agent Value  Sellers recognize offering buyer’s agent compensation drives sales; homes not on MLS sell for less.  Agents must articulate their value—studies show little change in compensation reflects this success.  In markets like Phoenix, excluding MLS limits exposure to millions of potential buyers, reinforcing the "when buyers compete, sellers win" principle.  Emotional support and liability management (e.g., calming sellers during negotiations) remain key reasons agents are irreplaceable.AI in Real Estate  A Spanish company attributed $100M in sales to “AI agents,” but this reflects AI answering queries, not replacing agents.  AI enhances efficiency (e.g., 3 a.m. ad responses, scheduling calls), but liability ensures agents remain essential.  Bob critiques the irony of attorneys decrying 3% agent commissions while taking 40% of the NAR settlement.Conclusion  Six months post-NAR settlement, commissions hold steady, signaling stability for agents.  Long-term outlook is positive as agents continue proving their worth.  Bob signs off with the mantra: “If you list, you last”—tune in next week!Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

Key Insights on Interest Rates & Market Trends1. What’s Happening with Interest Rates?No one has a crystal ball, but trends suggest a potential drop to 5.75% or even 5.5%If rates drop:Increased market activity – More buyers & sellers entering the marketHigher inventory levels – Homeowners selling due to financial pressures2. The Impact of Consumer DebtMany people are carrying significant credit card debt (25–35% interest)Refinance activity is rising as homeowners look to consolidate debtEven moving from a 3% mortgage to 6.75% can still save homeowners $600–$800/month3. Understanding Mortgage-Backed Securities (MBS) & Interest RatesCommon misconception: Fed rate cuts do not directly lower mortgage ratesTrue factor: Mortgage rates are tied to mortgage-backed securities (MBS)Key metric to watch: 10-year Treasury bond yield – It moves mortgage rates4. Government Spending & Inflation’s RoleIncreased government debt = higher bond yields = higher mortgage ratesGovernment reports on employment, inflation (CPI), and consumer data are often misleadingExample: Job reports were recently adjusted down by 818,000 jobs, revealing the economy isn’t as strong as presented5. The Role of Housing in Inflation DataHousing accounts for 46% of the Consumer Price Index (CPI)Inflation data is skewed due to outdated or incorrect rent estimates (Owner’s Equivalent Rent - OER)Actual inflation could be lower than reported, allowing for faster rate cuts6. The "Mark to Market" Gold Adjustment & Its ImpactGold is at an all-time high (~$3,000/oz) – It signals inflation concernsThe U.S. government values its gold reserves at $42/oz (from 1970s) instead of the current market rateIf the Treasury adjusts gold reserves to market value, it could add nearly $1 trillion to U.S. financesLess need to sell bonds = Lower mortgage ratesPotential drop to 5.25% or lower7. What Real Estate Agents Should Do NowMonitor Treasury announcements about “Mark to Market” for goldStay informed about CPI & Treasury yieldsPrepare for increased buyer activity if rates dropReach out to past clients – Let them know how potential rate cuts could impact their decisionsClosing ThoughtsBig takeaway: Watch for government spending cuts & Mark to Market discussionsIf rates drop, expect a hot market – be ready!Final reminder: If you list, you last!See you next week!Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

Episode Title: How to Build a Recession-Proof Real Estate BusinessEpisode Description:Yes, you can build a thriving real estate business with time and geographic freedom—no matter the market conditions. In this episode, we dive deep into the structure, best practices, and business model that allow real estate agents to generate consistent and reliable cash flow in any economy.What You’ll Learn in This Episode:🔹 The Foundation of a Perfect Real Estate BusinessStrategic planning for thriving in any market.Why focusing on listings over buyers creates a competitive advantage.How to build a consistent, low-cost lead generation system.The importance of maintaining a database of 5,000+ targeted home sellers.🔹 The 5 Core Principles of a Successful Real Estate BusinessLead Generation – Mastering your database, online advertising, and niche markets.Lead Conversion – The proven system to turn leads into closings.Listing Mastery – Why all top producers are listing agents.Personal Branding – Crafting a compelling value proposition that makes clients choose you.Referral Networks – Building local, national, and global connections for consistent business.🔹 How to Recession-Proof Your Business8 highly profitable niche markets that remain strong in any economy:✅ Divorce listings✅ Senior homeowners✅ Flippers & investors✅ Probate properties✅ Corporate relocations✅ Military relocations✅ REO & foreclosure properties✅ Building a high-value database🔹 Scaling Your Business to Seven FiguresWhy most agents waste time on low-dollar tasks instead of outsourcing.The power of leveraging ISAs (Inside Sales Agents) for marketing, follow-ups, and appointment setting.How to create a plug-and-play system that generates consistent business.📌 Final Thought:The market doesn’t determine your success—your business model does. If you’re ready to stop struggling and start scaling, this episode will give you the blueprint.🎧 Tune in now! And if you’re looking for personalized guidance to implement these strategies, schedule a call with me today! 🚀Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

Framework for a Seven-Figure Real Estate BusinessGoal: Create a life-changing real estate business with reliable cash flow in any marketSteps to Build a Successful Real Estate Business1. Business PlanWrite a detailed plan including transaction goals and necessary systems.Analyze zip codes, market trends, and referral networks.Use AI and automation for tasks like blog writing, CRM management, and marketing.2. Targeted DatabaseBuild a database of at least 5,000 people across diverse client categories (e.g., seniors, divorcing homeowners).Implement a robust follow-up system (emails, calls, direct mail).3. Unique Selling Proposition (USP)Articulate in 30 seconds why clients should hire you over competitors.Build all marketing strategies around your USP.4. Automation & SystemsAutomate lead follow-up and integrate with websites and social media.Use virtual assistants for tasks like circle prospecting and database management.5. Personal BrandingDefine and market your USP across social media, email, and advertising.Create and automate consistent social media content to stay visible.6. Lead ConversionPrioritize converting existing leads over generating new ones.Develop tailored strategies for specific client types (e.g., FSBOs, expired listings).7. Lead GenerationDedicate 10+ hours per week to circle prospecting, open houses, and advertising.Use low-cost methods like Facebook ads and Google Pay Per Click.8. Focus on ListingsListings provide leverage and are more efficient (10 hours vs. 40 hours for buyers).Develop a unique listing process tailored to client goals.9. Operations & DelegationDelegate $10/hour tasks (e.g., paperwork, social media posting) to virtual assistants.Focus on high-value tasks like taking listings and training buyer’s agents.10. Building Referral NetworksDevelop relationships with local and national referral partners (e.g., military bases, attorneys).Regularly connect with referral partners and clients to maintain relationships.11. Multiple Revenue StreamsEarn referral fees from agents, affiliate income from services, and rebates or equity opportunities.Build scalable systems for consistent income.Focus Areas: Listings, mindset, and systematization.Success Requirements:Detailed planning, consistent action, and willingness to invest time and money.Avoid "10/hour tasks" and focus on high-value activities.Mindset Shift: You control your success; the economy does not.Call to ActionAssessment Tool: Use a free QR code-based assessment to identify business gaps.Next Class: The Tactical Guide for Building a Recession-Proof Real Estate Business (next Thursday).Contact Options: Schedule a free 30-minute call with Bob Mangold for guidance.Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

Welcome to the "If You List, You Last Podcast" with Bob Mangold, the Listing Coach. In this episode, Bob shares valuable insights on how real estate agents can pivot to become a listings-only business. He discusses the importance of focusing on sellers, identifies different potential listing sources, and provides strategies for effective communication.Key Topics Covered:The four pillars of building a listing and referral-focused business.Targeting potential listing sources, including For Sale By Owners (FSBOs), canceled, and expired listings.Identifying ideal clients and market areas for efficiency.Crafting a compelling value proposition for sellers.Why you should never compromise on overpriced listings.The power of Home Boss in delivering value and results to clients.The importance of effective communication and role-playing in your approach.Avoiding the negotiation game on commission fees.Creating an avatar for your perfect listing client.Opportunities for listing agents in mid to large markets.If you're a real estate agent looking to take your career to the next level and focus on listings, this episode is a must-listen. Also, if you're interested in working directly with Bob in the real estate business, schedule a call at www.BrainstormWithBob.com. Subscribe to the podcast and share it with fellow real estate professionals to help them succeed in their careers. Thank you for listening and for your continued support!Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisorsJoin our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

Podcast Description: "If You List, You Last" with Bob MangoldEpisode Title:"Business Checkup: Self-Scoring Your Real Estate Success"Episode Overview:In this week’s episode of If You List, You Last, Bob Mangold, the Listing Coach, walks you through a comprehensive real estate business checkup. Use this episode as a guide to evaluate whether you're operating a thriving business or merely running a job. By the end, you'll have a detailed to-do list for elevating your business in 2025.Key Takeaways:1. The Business Checkup Overview:A self-assessment quiz covering 50 critical areas of your real estate business.Assign yourself a score (0-10) on processes, strategies, and marketing efforts.Complete the online evaluation at www.homebosslistinghub.com for a personalized action plan.2. Core Focus Areas for Success:Market Expertise: Identify neighborhoods with high turnover, track top incoming markets, and build agent referral networks.Database Management: CRM systems, lead nurturing, and follow-up strategies.Referrals: Build robust local and national referral networks.Online Branding: Optimize your online presence, post consistently, and leverage AI for content creation.Advertising & Lead Generation: Implement diverse advertising strategies and lead funnels.Operations & Administration: Streamline workflows, time block effectively, and delegate tasks.3. Quiz Highlights:Score yourself on essential systems like:Business plans, CRM, lead nurturing, referral generation, and branding.Social media, blogging, advertising, and content creation strategies.Conversion-focused listing presentations and circle prospecting.Actionable Steps:Take the Assessment Online: Visit www.homebosslistinghub.com.Join the Conversation: Share thoughts in the Real Estate Asset Advisor Facebook Group.Schedule a Call: After completing the quiz, discuss your results and next steps with Bob Mangold.Quote of the Episode:"The difference between having a real estate job and a thriving business lies in your systems, strategies, and branding. If you list, you last!"Join Us Next Week:Discover actionable tips for transforming your business into a predictable income powerhouse.Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

IntroductionHost: Bob Mangold, the Listing Coach.Podcast: If You List, You Last.Purpose: Share strategies for building a better real estate business.Highlight: Introduction of the EquityMAX Annual Review Strategy as a New Year’s gift to agents.Reminder: Join the Real Estate Asset Advisor Facebook group and connect at www.bobmangold.com.Overview of EquityMAX Annual Review StrategyWhat is EquityMAX?Proprietary software and process for debt elimination.Helps clients pay off personal debts and mortgages in 7-10 years.Redirects previous debt payments toward retirement savings.Goal: Debt-free clients with $1M in cash over 30 years.Why Use This Strategy?Positions agents as trusted advisors.Potential to generate more clients in January than the rest of the year.Focuses on managing clients' primary asset—their home.Builds long-term relationships and generates referrals.Implementation StepsSchedule 25 In-Person MeetingsTarget: Hot leads, past clients, sphere of influence, referral partners.Focus on discussing debt elimination, asset management, and financial planning.Approach Clients as Trusted AdvisorsSimilar to CPAs or financial planners managing portfolios.Provide expertise on debt management and home value growth.Position as a long-term partner in financial success.Build Relationships and ReferralsExample questions:“Who do you know that wants to be debt-free in 7-10 years?”Provide free planning sessions for referred clients.Encourage clients to text referrals on your behalf.Execution DetailsConversation Framework:Annual review of debt, cash flow, home value, and credit score.Create urgency by offering limited appointment slots.Reassure clients even if they haven’t implemented the previous year’s plan.Data Gathering for Meetings:Request:Free credit reports (or perform a soft pull).Last mortgage statement.Homeowner’s insurance declaration page.Property tax bills.Identify opportunities for savings (e.g., refinancing, insurance quotes).Analysis:Determine current home value, equity growth, and debt reduction.Discuss long-term equity and opportunities for leveraging it (e.g., upgrades, new homes, investments).Impact and BenefitsClient Benefits:Save hundreds of thousands in interest payments.Build equity faster and achieve financial goals.Agent Benefits:Generate additional transactions and referrals.Establish a pipeline of future clients.Enhance reputation as a knowledgeable, trusted advisor.Examples and Case StudiesScenario 1:Clients reduced debt from $58K to $20K and gained unexpected equity.Refinancing converted non-tax-deductible debt into deductible mortgage debt, saving $1,400/month.Scenario 2:Annual reviews revealed untapped opportunities, ensuring repeat business and referrals.Prepared clients for future moves or investments by managing cash flow effectively.Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

IntroductionWhy the Podcast Name?The name emphasizes that agents who focus on listings make more money and build consistent, reliable cash flow compared to buyers' agents.The podcast and book aim to provide a roadmap to success in real estate.Key Topics DiscussedFocus on ListingsWho to Target: Sellers.Where to Find Them: Identify seller leads.What to Say: Develop a clear presentation to win their trust.Why Hire You: Sellers have options (traditional agents, discount agents, cash offers) — you must stand out.Understanding Sellers' PrioritiesSellers want:Highest Net Price.Speed of Sale.Minimal Hassles and Headaches.The Home Boss SystemWhy It Was Created:Compete with cash buyers and discount agents.Help inexperienced agents present value without relying on personal experience.What It Is:A transparent online real estate exchange designed to:Eliminate traditional selling headaches.Guarantee the highest market value for sellers.Save sellers on commission fees (only 3%).How It Works:Pricing below market value to create demand.10-day marketing period with a 2-day open house.Offers are transparent, creating urgency and competition.Example Results: Record open house attendance (1,224 visitors).Why Agents Deserve 3% CommissionsReal estate agents assume liability for listings.Example: Agents sued for missed water damage, costing $16,000.Agents must establish value to justify commissions.Changing Real Estate Processes Post-COVIDZoom and technology enable agents to list homes without visiting in person.Agents can streamline operations while focusing on the value provided.Strategies to Stand Out as an AgentUse the DUST Formula:Demand: Price homes strategically.Urgency: Set offer deadlines.Scarcity: Limit property access (e.g., only during open houses).Transparency: Make all offers visible to create competition.Marketing Tip: Attract hundreds of buyers to listings, increasing competition and price.Success Stories & ResultsAgents using the Home Boss System achieve:Higher attendance at open houses (e.g., 1,200+ visitors).More offers and higher net proceeds for sellers.Example: Two similar homes sold:Traditional agent: $310K.Home Boss agent: $371K with 42 offers.Key TakeawaysThe industry is under attack (DOJ lawsuits, discount brokers). Agents must raise their value and focus on:Listings (target sellers).Referrals (build strong partnerships).Real estate doesn’t have to be hard — streamline processes, focus on value, and list more homes.Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

**Meeting Summary: Real Estate Listings Strategy****Key Takeaways on Listings vs. Buyers**- **Listings Are Key to Success:**  - Listings should be the cornerstone of a real estate business because they offer higher efficiency and income potential.  - A single listing can generate multiple transactions: one listing can result in buyers, referrals, and future leads.  - The belief that "buyers are easier to work with than sellers" is a common misconception in real estate.- **Why Focus on Listings?**  - Listings allow for more control, flexibility, and scalability.  - Listings lead to higher visibility, brand credibility, and market share. **Strategies for Maximizing Listings**  - Aim for five transactions from each listing using strategies like open houses, circle prospecting, and marketing campaigns.  - Continue lead generation efforts even 90 days after a sale.- **Daily Activities for Listing Success:**  - Prioritize lead generation (calls, networking, open houses, door-knocking).  - Approach open houses with the intent to generate more listings, not just attract buyers.  - Door-knocking around listings to find additional sellers.- **Mindset and Language:**  - Shift from identifying as a "buyer’s agent" to a "real estate professional."  - Use language that reflects confidence and a focus on listings.**Overcoming Fear and Limiting Beliefs**- **Industry Misguidance:**  - Many agents are told they aren’t ready for listings early in their careers, leading to hesitation.  - Fear of not selling the house or pricing it incorrectly holds agents back.- **Handling Rejection:**  - Rejection is a natural part of growth; agents must learn from defeats and stay persistent.**Practical Tips and Scripts**- **Scripts for Success:**  - Examples include direct approaches like:    - "We have buyers interested in this neighborhood; are you considering selling?"    - "I can bring buyers and help you get more money for your property—can we talk?"  - **Lead Generation Through FSBOs:**  - Knock on doors instead of cold-calling FSBOs.  - Offer to host open houses or broker opens to build rapport with sellers.- **Setting Realistic Expectations:**  - Educate sellers on pricing strategies to avoid overpricing and long market times.  - Present yourself as a problem-solver who sells homes, not just lists them.- **Value-Driven Approach:**  - Focus on demonstrating a strong process that emphasizes price optimization, quick sales, and reduced hassle for the seller.- **Team and Brokerage Support:**  - Being part of a supportive brokerage or team can boost confidence and provide valuable resources.**Motivation and Mindset**- **Urgency as a Motivator:**  - Success often comes from operating with a sense of urgency and determination.  - Creating personal goals or "desperation" (e.g., vision boards) can drive consistent action.**Conclusion**- **Be Different by Mastering the Basics:**  - Avoid overemphasis on marketing gimmicks; focus on mastering fundamental activities.  - Listings are about delivering value.Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

IntroductionHost Bob Mangold welcomes listeners to If You List, You Last episode 53.Follow-up to last week’s "Building a Recession-Proof Business" topic.Importance of REO (Real Estate Owned) as part of a recession-proof business.Encouragement to join the Real Estate Asset Advisor Facebook group for discussions and resources.Main TopicsWhy Listings are KeyListings offer time freedom and a scalable lifestyle.Contrast between listings and working with buyers in terms of time investment and profitability.Success story: Robert’s ability to manage multiple listings while traveling 70% of the time.The Power of Efficient ProcessesLeveraging Zoom for listing presentations since 2020.Steps to streamline paperwork and close deals faster using tools like DocuSign.Focus on selling realistic and well-priced listings.Effective Prospecting StrategiesKey groups to target: FSBOs (For Sale By Owners), expired listings, pre-foreclosures, and attorneys.Robert’s 10-hour weekly prospecting routine.The importance of multiple touches: calls, texts, and emails.Why You Need a Strong Vendor NetworkBeing a resource for clients: painters, plumbers, and contractors.The value of offering solutions for home repairs or junk removal to speed up the sales process.Building referral networks with vendors and fostering long-term partnerships.The Business of Real EstateTreating your career like a business by tracking and measuring key metrics.Understanding conversion rates from calls to listings.How efficiency and tracking lead to scalable success.Tips and InsightsPattern-interrupt strategies for connecting with prospects.The value of maintaining consistent follow-up to nurture leads.Advice for handling unmotivated or overpriced sellers.Wrap-UpListings generate more business from buyers, investors, and other sellers.The importance of working smarter, not harder, to achieve financial freedom.A reminder to treat real estate as a business, not just a job.Resources and ClosingVisit bobmangold.com to schedule a consultation.Final thought: "If You List, You Last."Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

Episode Highlights:🎉 One-Year Anniversary Special: Celebrating one year of If You List, You Last podcast!📉 2024 Housing Market Outlook: Lowest transaction levels since 1995.💡 Key Topics: Mortgage market update, inflation’s impact on interest rates, and recession-proofing your real estate business.Mortgage Market Update:🔎 Why interest rates are rising despite the Fed lowering rates.📊 The role of inflation and mortgage-backed securities in driving rates.🏠 Impact of rising rates on housing prices and buyer behavior.Recession-Proofing Your Real Estate Business:8 Key Questions: Discover niches like senior housing, probate, investors, and military relocations.5 Mistakes Agents Make: From neglecting databases to avoiding marketing investments.$10,000/Hour Activities: Building referral networks, creating targeted Facebook groups, and leveraging ISAs.🛠 Systems & Strategies: Focus on building databases, branding, and sustainable business practices.Are You a Real Estate Entrepreneur?👷 Agent Types: Identify if you’re a hobbyist, hamster-wheel agent, or entrepreneur.🛠 Tools for Success: Learn the 10 processes that simplify real estate growth.Get Connected:Join the conversation on Facebook: Real Estate Asset Advisor Group.Visit www.bobmangold.com to schedule a meeting or access resources.Call to Action:✅ Ready to recession-proof your business?💼 Learn how to work smarter, not harder, and double your closings next year!Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

🔊 Episode 51: "Top Tech & AI Tools for Real Estate Agents: Streamline, Automate, and Elevate Your Business" 🔊Description:Welcome back, fellow listing agents! In this episode of If You List, You Last, Bob Mangold dives into the essential tech and AI tools every real estate agent should be using to boost productivity, enhance client engagement, and simplify transactions. Bob covers tools for every part of the real estate process, from CRM and lead management to marketing, content creation, and even AI-powered solutions.Key Highlights:CRM & Lead Management: Stay organized and on top of follow-ups with tools like KV Core, LionDesk, and FollowUpBoss.Property Marketing & Content Creation: Use Canva for graphic design, BombBomb for personalized video emails, and Loom for screen-recorded tutorials.Transaction & Document Management: Dotloop and DocuSign for seamless, digital paperwork management.Open House Management: Capture and follow up on leads with OpenHome Pro or Curb Hero.Market Insights: RPR for mini property reports and Palm Agent 1 for quick financial insights.Social Media Scheduling: Tools like Simple Social Posting and Labcoat Agent Marketing Center to stay consistent and professional online.AI-Powered Tools: ChatGPT for content creation, Descript for video editing, and Roof AI for automated lead responses.Virtual Staging: Style to Design to make listings more attractive and help buyers visualize the property.Takeaways:Explore These Tools: Find the tech tools that suit your workflow, and remember—the best tool is the one you’ll actually use.Community & Resources: Join the Real Estate Asset Advisor Facebook Group and check out resources on bobmangold.com.Closing MessageEmbrace tech and AI to make your business more efficient and profitable. Remember, if you list, you last! See you next week!Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

🔊 Episode 50: "The Power of Listings: Build a Real Estate Business, Not Just a Living" 🔊Description:Welcome back, fellow listing agents! In Episode 50, Bob Mangold shares powerful, straightforward insights for those ready to level up in real estate. Today’s focus is on why building a listing-focused business is essential to your long-term success, and why relying solely on buyers can keep you from achieving the financial freedom you’re looking for.Key Topics Covered:Living vs. Business:Living: Chasing closings and inconsistent income, typical of working only with buyers.Business: Establishing systems and processes through listings, creating consistent income and more control over your time.Top 10 Strategies for Becoming a Dominant Listing Agent:Differentiate Yourself: Establish unique processes to stand out.Know Your Market: Leverage local knowledge and data to convey expertise.Focus on Seller Needs: Address what sellers value most—speed, net profit, and reduced hassle.Create a Unique Selling Proposition: Develop a listing process that solves sellers’ problems and delivers high value.Offer Seller Options: Provide multiple selling solutions, including cash offers and repair programs.Address Commission Objections: Frame commission as compensation that delivers real value through your process.Let the Market Set the Price: Avoid setting a list price; use market demand to drive a higher selling price.Provide Proof of Results: Show real examples of how your process maximizes sales.Build an Open House System: Drive buyer competition through structured, highly effective open house strategies.Maximize Each Listing: Aim for 3-5 transactions per listing with proactive follow-up and lead capture.Mindset Shift: Recognize the difference between having a real estate "job" vs. a sustainable real estate "business." A listing-focused approach is essential for a better lifestyle and reliable cash flow.Takeaways:Resources & Training: Check out Bob’s website, bobmangold.com, for courses and insights on implementing a listing-focused strategy.Facebook Group: Join the Real Estate Asset Advisor Facebook group to connect and share your thoughts with other agents.Closing Message:Think about these strategies, explore the resources, and take the steps necessary to build a real estate business that lasts. Remember—if you list, you last!Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

Episode 49: "33 Lead Generation Ideas for Real Estate Agents: Online & Offline Strategies for a Tough Market" 🔊Description:Welcome, fellow listing agents! Join Bob Mangold, the Listing Coach, in Episode 49 of the If You List, You Lastpodcast. This week, we dive into 33 actionable lead generation strategies to elevate your real estate game—even in a tough market. Whether you're just starting out or looking to boost your current tactics, these unique and often underrated methods are here to get more deals in your pipeline.Episode Highlights:Mortgage Market Update: Why are interest rates climbing despite Fed rate cuts? Learn about the October interest rate spike and how government budget cycles influence mortgage rates.33 Lead Generation Ideas:Optimize Your Website: Tips for enhancing your local SEO and content strategies.Social Media & Video Marketing: How to leverage Facebook, Instagram, and YouTube ads to stay top-of-mind.Community & Networking: Explore hosting virtual open houses, attending local events, and creating neighborhood-focused content.AI & Automation: Use AI tools like ChatGPT to automate blog posts, social media, and lead nurturing emails.Offline Tactics: Traditional but effective strategies like door hangers, postcards, and client appreciation events.Special Tips for New Agents: Partner with experienced agents, attend investor meetups, or start as an assistant.Takeaways & Resources:Join the Conversation: Share your thoughts, comments, and questions in our Real Estate Asset AdvisorFacebook group.Stay Consistent & Creative: Experiment with different lead generation ideas and see what resonates with your market.Whether you're doubling down on digital strategies or taking it back to basics with offline methods, the key is consistency. Get started on these ideas today and build momentum in your business. See you next time, and remember—if you list, you last!Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

SUMMARY:  Host: Bob Mangold, "The Listing Coach."Podcast: Episode 48 of the If You List, You’ll Last podcast.Focus: Getting involved in the REO (Real Estate Owned) listing market.Interviewees: Jerry Stapp and Robert White, both experts in the REO space, sharing insights about the process.Introduction and Key Points:REO Overview: The podcast skips the mortgage market update and focuses on REO listings.Expert Insights: Jerry Stapp and Robert White have extensive REO experience, discussing the good, the bad, and the ugly of the REO market.Lead Generation Tip: A simple strategy for using HUD-owned homes for lead generation is shared at the end.Introduction to Experts:Jerry: Managed brokers for one of the largest REO lenders with over 20 years of REO experience.Robert: Started in real estate in 1986, specializing in REO from an early stage, currently working with over 44 banks.REO Market Realities:REO Myths: Not all REO brokers make huge profits; it’s hard work.Foreclosure Market: Foreclosure "floodgates" are not expected like 2008, but some areas may see higher activity than others.Consistent Waves: Foreclosures will likely come in waves rather than a tsunami.Getting into the REO Space:Building Relationships: REO is relationship-based, requiring time and effort to build connections.Starting Steps:Learn how to evaluate properties (BPOs, cash for keys).Create a marketing strategy that showcases your experience and capabilities.Apply to portals like ResNet, Equator, and Pyramid for BPOs and REO listings.BPO (Broker Price Opinion) Importance:BPOs as a Key Entry Point: BPOs are critical for breaking into the REO space and demonstrating your competence to asset managers.Doing it Right: High-quality BPOs build your credibility with asset managers.Logistics and Challenges in REO:Vendor Relationships: Strong relationships with vendors are necessary for managing REO properties.Receipts and Reimbursements: Always collect receipts and submit them on time to ensure reimbursement.REO Listing Process:Step-by-Step:Accept the listing and check property occupancy.Report occupancy status quickly (within 24 hours) and handle BPO tasks accordingly.Follow the REO task list strictly to maintain a high score with asset managers.REO Compensation:Typical Fees: Expect 1% to 2.5% per side (listing and buying agent), with some fees going to asset management companies.BPO Pay: BPOs typically pay $50-$75, but the real value lies in the opportunity to build relationships.Additional Lead Generation Tips:Use Bank-Owned Properties: Advertise REO listings as "bank-owned" to generate buyer leads.HUD Homes and Open Houses: Leverage HUD properties to hold open houses, promoting them with signs and advertising to attract leads.Preparing for the REO Market:Marketing Materials: Create a professional resume and marketing plan that demonstrates your ability to handle REO listings.Events and Certifications: Attend events like Five Star and NADP, and get certified in REO processes.Building YJoin our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

Episode 47: Using Cash Offers to Get More ListingsHost: Bob Mangold, The Listing CoachGuest: Danielle Ruiz, Zoom CasaPodcast: If You List, You LastIn this episode, Bob Mangold dives into the use of cash offers to secure more listings. Bob is joined by Danielle Ruiz from Zoom Casa to discuss the good, the bad, and the advantages of cash offers in today’s real estate market.Timestamps:Introduction & Podcast OverviewBob introduces the podcast, thanks listeners, and invites them to join the Real Estate Asset Advisor Facebook group. He also announces they're looking for high-performance agents to grow their listing businesses.Mortgage Market UpdateAnalysis of the recent BLS jobs report, market disruptions, interest rates, and its impact on consumers.Cash Offers in Real EstateDanielle Ruiz introduces Zoom Casa’s cash offer program and discusses why cash offers aren’t a one-size-fits-all solution. They cover how the program benefits sellers and agents.Ideal Scenarios for Cash OffersHow cash offers can help families, probate situations, pre-foreclosures, and homeowners needing a quick sale.How the Zoom Casa Program WorksStep-by-step explanation of how Zoom Casa buys properties for full appraised value and provides sellers with flexibility.Real-Life Example: Financial Benefits of Cash OffersA detailed breakdown of how a seller benefits from receiving a cash offer, advancing funds, and selling for a higher price.Commission Structure for AgentsDiscussion on how agents can earn commissions on both transactions and the flexibility in Zoom Casa’s structure for real estate agents.Benefits of Pre-Appraising HomesWhy agents should appraise homes before listing them and how this protects both sellers and agents in securing better deals.The Flexibility of Cash OffersFurther insights into how cash offers provide sellers with flexibility and agents with opportunities to solve client problems.Danielle’s Contact Information & ConclusionDanielle shares her contact details and the different ways to reach her. Danielle Ruiz [email protected] wraps up the podcast by encouraging listeners to reach out for more information.Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

1. Intro & Thank You:Almost a year of the If You List, You Last podcast!Thanks for listening, sharing, and downloading.2. Key Topic: Avoiding Costly Phrases in ListingsLearn how simple phrases can cost homeowners up to 8.5% of their equity.Phrases like "price to sell," "motivated seller," and others can negatively impact sales.Tips on how to avoid these mistakes and protect your clients’ equity.3. Market Update:Quick mortgage market overview:Interest rates between 6% to 6.25%.FHA rates as low as 5.25%.Upcoming Fed meeting and its potential impact on the market.How current global events, such as hurricanes, strikes, and wars, might affect the real estate market.4. Research & Data Insights:Realtor.com study: How certain words in property descriptions impact pricing.Learn about market statistics across various cities and how they affect home sale prices.Examples of how these phrases can cause significant price reductions (e.g., up to $57K in Little Rock).5. Pro Tips for Agents:Research listings with specific phrases in your MLS and use them in your listing presentations.Show clients how avoiding these phrases can help them save money.Be the expert in your market by backing up your claims with data.6. Conclusion:Recap: Stop using phrases that devalue listings.Focus on smart pricing and being a resource for sellers.Remember: “If you list, you last.”📢 Join the Conversation!Join the Real Estate Asset Advisor Facebook group to share thoughts, ask questions, and get involved in discussions.Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

 **Episode 45: Pricing Listings for Today’s Market - If You List, You Last Podcast****Intro:**- Welcome from Bob Mangold, the Listing Coach- Topic: Properly pricing listings in today's market- Join the conversation on the **Real Estate Asset Advisor Facebook Group**- Opportunities for high-performance agents to grow listing agencies with marketing support **Mortgage Market Update:**- Fed cut interest rates by 50 basis points- Impact on short-term vs. long-term rates and mortgage market- Yield curve steepening, benefits for ARMs (Adjustable-Rate Mortgages)- Forecast: Mortgage rates may decrease in the next 60-90 days **Inflation & Mortgage Rates:**- Fed confident inflation is under control, further rate cuts expected- Projected interest rates: 5.75% by year-end- Economic forecast: Unemployment may rise, potentially lowering mortgage rates **Buyer’s Agent Commission Discussion:**- August 17th changes and agent uncertainty- Importance of hiring professionals in real estate- Examples of buyers facing challenges without agent representation **Pricing Your Listings to Sell:**- Current market conditions: More inventory but not at pre-pandemic levels- Impact of elections, consumer debt, and rising credit card debt- New home builders offering incentives, competing with resales- Key strategy: Price listings to sell, considering market conditions **Tips for Agents:**- Conduct deep-dive market analysis by zip code and property reports- Encourage sellers to handle repairs and upgrades using services like Curbio- Importance of professional photography and staging- Build a network of local agents and market listings in areas where people are moving from (e.g., California to Texas) **Closing Advice:**- Don't reduce Buyer's Agent Commissions; it can hurt the deal- Teach sellers how buyer’s agent commissions work and why it benefits them- Final takeaway: If you list, you last! **Join the Conversation:**- Connect in the **Real Estate Asset Advisor Facebook Group**- Weekly real estate updates, tips, and more!Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

Welcome to Episode 44 of the "If You List, You Last" podcast with Bob Mangold! In this episode, Bob discusses a game-changing topic:Why Old-Fashioned Teams & Brokerages Will Go Broke in 24 Months: Discover the critical factors that will impact the real estate industry in the coming years and why traditional business models are failing.Key Mortgage Market Update: Bob shares the latest mortgage and interest rate insights, including auction reports and inflation data.Industry Facts & Studies: Learn about the eye-opening data from Housing Wire and Account Tech that reveal why 80% of real estate businesses will become unprofitable.The Next-Gen Team Model: Bob introduces a revolutionary approach to running real estate teams without the traditional overhead, leading to more control and efficiency.Bonus: Join the Real Estate Asset Advisor Facebook group to participate in the conversation and explore business-building opportunities in California, Arizona, Texas, and more.Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

Welcome to Episode 43 of the "If You List, You Last" podcast, hosted by Bob Mangold! In this episode, we dive into key topics for listing agents:Targeting Seniors & Reverse Mortgages: Learn how to leverage reverse mortgages as a financial tool for senior clients, a rapidly growing market.Important Stats: Did you know 65% of all listings in 2022 came from clients over 55? Find out why understanding senior demographics is crucial for your business.Market Update: Bob shares an in-depth breakdown of job creation stats and how they affect interest rates and the housing market.Reverse Mortgage Myths: Clear up common misconceptions and position yourself as a trusted advisor.Seniors' Emotional Transitions: Tips on handling emotional situations with empathy and clarity.Bonus: Join the Real Estate Asset Advisor Facebook group to connect with fellow agents, ask questions, and explore high-performance opportunities in California, Arizona, Texas, and more.Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

Welcome & Episode Info:Host: Bob Mangold, the Listing Coach.Episode: 42 of the "If You List, You Last" podcast.Topic: Personal branding – its importance and how to build it.Reminder: Join the Facebook group "Real Estate Asset Advisors" for discussions.Recruiting High-Performance AgentsTarget Regions: California, Arizona, Florida, Texas, Illinois, and Kansas.Opportunity: Interested in starting and growing a listing agency.Support: Marketing and infrastructure investment with no overrides or royalties.Mortgage Market UpdatePCE Data:Headline rose 0.15% in July, year-over-year inflation at 2.5%.Core rate inflation remained at 2.6%.Impact: Inflation moderating, aligning with the Fed's target.Mortgage Rates: Potential drop below 6% by the end of the year.Existing Home Sales:Sales rose 1.3% in July, median home price at $423,000.Inventory slightly increased, with the market still stagnant.Personal Branding OverviewMisconception: Personal branding is not just social media.Importance: Engage with your audience, showcase expertise, be personable.Strategy:Post content and engage with the audience.Social media is a conversation – interact, don't just post.Content Creation TipsContent Types:Market updates, industry insights, behind-the-scenes content.Client testimonials, personal stories, educational content.Use tools like ChatGPT for research and content creation.Research:Use Google and YouTube to find trending topics.Focus on educating the consumer.Community InvolvementBranding Beyond Social Media:Be known in your community through sponsorships and partnerships.Consistency is key: Regularly post content to build trust.Website ImportanceShocking Statistic: 74% of real estate agents don't have their own website.Website Content:Should be educational, geographically specific, and mobile-optimized.Incorporate blogging for SEO and lead generation.Use ChatGPT for content optimization.Video Content & DistributionVideo Ideas:Market updates, property tours, educational videos.Client testimonials and personal stories.Distribution:Use platforms like TikTok, Instagram, Facebook, and LinkedIn.Leverage tools like Simple Social Posting software.Offline NetworkingNetworking Groups:Start your own if needed, use platforms like Meetup.Sponsor local events, volunteer, and speak at community events.Measuring Branding SuccessEngagement: Look for growth in followers, engagement, and business results.Regular Review: Consistently update and improve branding elements.Handling Negative Feedback:Respond professionally, not defensively.Understand that negative feedback is inevitable.Final ThoughtsPersonal Branding: It's an ongoing process that requires time, planning, and consistency.Tools: Utilize tools like Descript for content creation and editing.Continuous Improvement: Keep Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

- **Host**: Bob Mangold, the Listing Coach- **Podcast Title**: *If You List, You Last*- **Episode**: 41### Episode Highlights- **Industry Resilience**: Discusses the recent disruption in buyer's agent compensation and the resilience of the real estate industry.- **Open House Observations**: Bob visited eight open houses to gather feedback from agents directly interacting with consumers.- **Market Insights**: Analysis of current mortgage markets, jobless claims, and predictions on interest rate movements.### Key Takeaways- **Feedback from the Field**:   - Agents' experiences with buyer apprehensions due to misinformation from media.  - Varied levels of preparedness among agents to handle new industry changes.- **Training and Education**:  - Importance of educating buyers on new compensation structures.  - The necessity for agents to develop a strong value proposition.  - Encouragement for agents to attend training classes to better navigate the changes.### Actionable Advice- **Engage with the Market**: Start conversations with clients about the current market and upcoming changes.- **Prepare for Change**: Develop and practice a buyer’s presentation to confidently explain industry changes.- **Stay Informed and Educated**: Attend training sessions, join Facebook groups like Real Estate Asset Advisor, and stay updated with reliable sources.### Conclusion- **Industry Outlook**: Despite challenges, opportunities remain for those who adapt and focus on building a strong listing business.- **Next Steps**: Focus on listing strategies and ensure you're prepared to navigate the current real estate landscape.### Call to Action- **Join the Conversation**: Participate in the Real Estate Asset Advisor Facebook group for discussions, training links, and more insights.- **Prepare for the Future**: Keep honing your skills and strategies to succeed in a rapidly changing industry.- **Reminder**: "If You List, You Last."Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

Episode 40: Strategies for Securing Buyer Broker AgreementsIntroduction:Welcome to Episode 40 of the If You List You Last podcast with Bob Mangold, the Listing Coach.Gratitude for the growing audience and engagement.Discussion focus: Conversations and strategies for getting your buyer broker agreements signed.Key Takeaways:Mindset Shift:Approach the buyer broker agreement confidently; it’s business as usual for experienced agents.Importance of improving your skills and presentations.Four Essential Buyer Broker Conversations:Tailor conversations to different personalities and value propositions.Customize and practice scripts to sound natural and conversational.Mortgage Market Update:Interest rates are decreasing, which will influence the real estate market.Impact of upcoming jobless numbers revision on mortgage rates.Understanding Buyer Broker Agreements:Clarification that the paperwork, disclosures, and conversations have changed, but the core remains the same.The importance of explaining the benefits of these agreements to clients confidently.Addressing Common Misconceptions:Why sellers not offering buyer agent compensation is a bad idea.How not offering compensation limits traffic, competition, and ultimately the sale price of a home.Importance of explaining the risks of dual agency and the potential for legal issues.Buyer Conversations:Scripts for explaining buyer representation, including legal obligations and the benefits of having an agent.Different ways to structure your commission, including percentage-based or flat fees.Addressing concerns about the new legal requirements and how it protects buyers.Value Proposition and Liability:Emphasizing the liability agents take on and why this justifies their commission.The importance of educating buyers on the value you bring to the table, including helping them save on long-term costs.Innovative Compensation Strategies:Introducing an hourly fee model as an alternative to traditional commission-based compensation.How this model can make your work more efficient and respected by clients.Conclusion:The real estate market will adapt, and it’s essential to stay informed and prepared.Encouragement to join the Real Estate Asset Advisor Facebook group for continued discussions.Reminder: “If you list, you last.”Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

Episode Overview:Podcast Name: If You List, You LastHost: Bob Mangold, The Listing CoachEpisode Number: 39Topic: Upcoming changes to buyer's compensation and listing languageContent: Second part of a training class for Bob's teamKey Points:Changes to Compensation:Discussion on the imminent changes to buyer’s compensation and listing language.Advice to consult with brokers and local MLS for specific guidelines.Training & Resources:Links to documents and videos mentioned during the training provided in the podcast notes.Encouragement to join the Real Estate Asset Advisor Facebook group for ongoing discussions.MLS & Legal Considerations:Each MLS may have different rules—check with your local MLS.Importance of transparency in real estate transactions.Guidance on handling buyer broker agreements, especially under the new regulations.Tips for Agents:Documentation: Ensure all agreements are in writing.Communication: Stay informed by attending events like NAR Town Halls or company meetings.Negotiation: Strategies for managing buyer concessions and listing competition.Final Thoughts:Adaptation: Emphasis on the importance of being prepared for these changes.Education: Recommendation to thoroughly understand your state's guidelines and educate clients accordingly.Call to Action:Facebook Group: Join the Real Estate Asset Advisor group for further discussion.Podcast Notes: Review the provided resources and documents.Broker/MLS Consultation: Always check with your broker and local MLS for the most accurate information.Reminder: "If you list, you last."Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

HERE IS THE LINK TO THE DOCUMENTS AND VIDEOS I REFENCE IN THE PODCAST https://exptoolkit.com/sellers- Welcome message- Explanation of today's call being open to all real estate agents, not just Real Estate Asset Advisor and Home Boss members **Overview:** - Importance of real estate agents working together due to upcoming changes on August 17th- Mention of the call's purpose: clarity on buyer's agent compensation and listing agreements **Key Points:** 1. **State and MLS Differences:**   - Importance of checking with brokers and MLS as guidelines vary   - Different MLSs within states have varying guidelines, fines, and penalties 2. **EXP Forms and Guidelines:**   - EXP's detailed forms as a model recommended by the Consumer Federation of America   - Importance of following EXP's guidelines and forms to protect against liability 3. **Buyer's Agent Compensation:**   - Discussion on how buyer's agent compensation works and the necessity of having a conversation with the seller   - The concept of seller concessions and how it affects buyer's agent compensation 4. **Legal and Compliance Issues:**   - Legal requirements and compliance issues across different states and MLSs   - Examples of how different states handle these regulations 5. **New Processes and Paperwork:**   - Introduction of more paperwork and processes to ensure compliance   - Importance of having a buyer broker agreement signed before showing properties 6. **MLS Fines and Penalties:**   - Potential fines for non-compliance and the impact on brokers and agents   - Importance of following guidelines to avoid penalties 7. **Opportunities in the Market:**   - Emphasis on finding opportunities in chaos and change   - Examples of recent market opportunities and the importance of staying informed 8. **Home Boss Program:**   - Home Boss members' specific guidelines and benefits   - Importance of familiarizing with Home Boss forms and processes 9. **Open Houses and Buyer Broker Agreements:**   - Exemptions for open houses and the need for buyer broker agreements for subsequent showings **Additional Tips and Advice:** - Importance of thoroughness and getting everything in writing- Recommendations for educating oneself and staying updated with MLS and broker guidelines- Encouragement to attend relevant classes and seminars for further understanding **Closing Remarks:**- Summary of key points discussed- Encouragement to review documents and guidelines- Final words on the importance of adapting to changes and finding opportunities in the new market conditionsJoin our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

IntroductionDiscussing common objections and strategies in rural real estate markets.Emphasis on the importance of tracking demographics and strategic partnerships.Section 1: Rural Market ChallengesObjection: Low population density and lack of investor interest.Solution: Partner with agents in high-population areas (e.g., San Francisco).Strategy: Use LinkedIn and Facebook to build referral networks.Section 2: Tracking Demographics and Market ShiftsObservation: Increase in buyers from urban areas looking for vacation homes or retirement properties.Action Plan: Start tracking demographics to identify trends and opportunities.Section 3: Building Referral NetworksRecommendation: Reach out to agents in urban areas for potential buyers.Communication: Use email, LinkedIn, and Facebook to connect with agents.Presentation Tip: Include referral networks in your listing presentation to differentiate from other agents.Section 4: Enhancing Listing PresentationsStrategy: Show a list of referral agents and highlight the percentage of buyers from urban areas.Materials: Use Excel spreadsheets or other visuals to present data.Section 5: Addressing Commission NegotiationScenario: Sellers negotiating commission rates.Response: Clearly state your fees and the value you bring, emphasizing negotiation skills and marketing strategies.Section 6: Leveraging Professional NetworksExample: Successful land deal through a referral from a title rep.Advice: Build strong relationships with title reps and other professionals.Section 7: Proving Value Through ProcessTip: Document and showcase your marketing processes and results.Example: Use professional photography to demonstrate the impact on sale prices.Section 8: Overcoming Objections with Proven StrategiesApproach: Have a documented process to handle objections and demonstrate results.Training: Role-play and practice scripts to respond confidently to objections.Section 9: Engaging Buyers and SellersConversation Tip: Explain the benefits of working with you, including your unique marketing strategies.Seminars and Workshops: Offer educational sessions to attract and convert leads.ConclusionEncouragement: Real estate is a dynamic field with opportunities for those who differentiate themselves.Final Note: Embrace changes and continually refine your strategies to succeed.Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

IntroductionBob Mangold shares his favorite way to handle objections: live interactionsEmphasis on the importance of scripting and practicePurposeRecord a podcast series based on live Q&A sessionsProvide real-time answers to common objections in real estateParticipationAudience participation via ZoomParticipants must consent to being recordedKey Topics Covered1.     Importance of a Solid PresentationAddressing objections before they ariseTailoring presentations to cover crucial points: highest price, quick sale, minimal hassles2.     Handling the "Not Ready to Sign" ObjectionAsking what concerns remainImportance of follow-up with useful resources like books or information pieces3.     Commission ObjectionsAddressing commission concerns upfrontUsing terms like "compensation" or "fee" instead of "commission"4.     Effective Follow-up StrategiesSending additional helpful information after the initial meetingMaintaining communication to stay top of mind5.     For Sale By Owner (FSBO) ApproachUsing text messaging for initial contactCreating pattern interrupts to engage FSBOs effectively6.     Presenting Value to ClientsExplaining how professional processes can net sellers more moneyDiscussing how to create competition among buyers7.     Handling Specific ObjectionsAddressing objections about interest rates and sellingDiscussing debt analysis and effective interest rates8.     Unique Selling PointsEmphasizing how to protect clients' equityUsing effective interest rate discussions to demonstrate valuePractical Tips for AgentsDeveloping a comprehensive listing presentationUtilizing various communication methods to follow up with potential clientsAddressing objections with confidence and clarityEncouragement for AgentsUnderstanding the importance of being preparedRecognizing that objections often stem from incomplete presentationsViewing objections as opportunities to improveClosing RemarksImportance of continuous improvement and practiceInvitation to join the Real Estate Asset Advisor Network for more resources and supportLinks and Contact InformationJoin the Facebook group: Real Estate Asset AdvisorSchedule a call: www.brainstormwithbob.comWebinar registration: www.creaoverview.comFinal NoteRemember: If you list, you last. Go out and take some listings!If you can't click the link for some reason, just ask me to give you the link only, and I will help.  Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

**Episode 35 - Income to Value Quadrant: Boost Your Real Estate Business****Introduction:**- Welcome from Bob Mangold, the Listing Coach.- Appreciation for listening, sharing, and downloading.- Topic: Income to Value Quadrant and how to move your business into different quadrants.**Income to Value Quadrant:**- Created 10 years ago to help agents understand business positioning and increase earnings.- Importance of providing value to clients to enhance income.**Real Estate Market Update:**- Last week's market highlights.- Positive impact on interest rates.- Predictions for interest rate drops by year-end.**Core CPI and Inflation:**- Explanation of core CPI and its role in determining inflation.- Impact on interest rates and the real estate market.**Finding Business Listings and Referrals:**- Importance of providing value to clients.- Strategies to move from the failure zone to the freedom zone.- The role of a strong database and consistent communication.**Value Statement:**- Developing a strong value statement to differentiate from other agents.- Importance of consistent value delivery for client retention and referrals.**Building a Successful Real Estate Business:**- Overcoming the burnout zone.- Strategies for creating a sustainable and profitable business.- Emphasizing the importance of systems, processes, and a strong database.**Freedom Zone:**- Achieving financial freedom through effective business practices.- The role of referrals and team building in long-term success.**Closing Remarks:**- Encouragement to determine and enhance your value proposition.- Invitation to join the Real Estate Asset Advisor Facebook group.- Announcement of upcoming live objections class.- Reminder to join the weekly overview classes for more insights.**Links and Resources:**- Join the Real Estate Asset Advisor Facebook group for discussions and updates.- Register for the weekly overview classes at www.creaoverview.com.- Learn more at www.realestate.com.**Outro:**- Thanks for tuning in.- Reminder: If you list, you last!- See you next week.Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

**Episode 34: The Five Must-Haves for Successful Listing Agents****Welcome Message**- Host: Bob Mangold, The Listing Coach- Podcast: If You List, You Last- Episode: 34- Highlights: Gratitude for listening, sharing, and downloading**Main Topic**- Focus: Five essential components every successful listing agent must have**Join the Community**- Facebook Group: Real Estate Asset Advisor- Engage: Share thoughts, comments, questions, and topics**Market Update**- Importance: Understanding employment numbers and their impact on real estate- Details: Employment trends, government statistics, and real-life implications for agents**Key Discussion Points**1. **Employment Numbers Analysis**   - Importance of job market understanding for real estate   - Discrepancies in government reports vs. private sector data   - Economic implications for real estate agents and clients2. **Five Must-Haves for Listing Agents**   - **1. Database of Likely-to-Sell Homeowners**     - Focus on demographics likely to sell in the next 6-36 months     - Examples: Divorce leads, home flippers   - **2. Unique Selling Proposition**     - Crafting a compelling elevator pitch     - Emphasizing results and proof of delivery   - **3. Effective Sales and Marketing Process**     - Creating competition for listings     - Detailed marketing strategies and client communication   - **4. Conversion Conversations**     - Moving beyond scripts to conversational selling     - Role-playing and practice for better client interactions   - **5. Comprehensive Listing Presentation**     - Outlining systems and processes in writing     - Providing proof of past results and clear schedules**Closing Thoughts**- Encouragement: Implement the five components for success- Resources: Join the Real Estate Asset Advisor Network for further guidance- Weekly Classes: Overview of services offered every Thursday at noon Eastern**Call to Action**- Website: www.creaoverview.com- Join the Facebook group and engage with the community**Final Note**- Reminder: "If you list, you last."Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

**Introduction**- Host: Bob Mangold, The Listing Coach- Episode: 33- Podcast: "If You List, You Last"- Thank you for listening, sharing, and downloading- Invitation to join the Real Estate Asset Advisor Facebook group**Upcoming Live Podcast**- Topic: Overcoming Objections- Format: Live on Zoom, recorded for future podcast- Join Facebook group for updates and notifications**Market Update**- **New Home Data**:  - Annual sales pace: 619,000 homes, down 11.3% month-over-month  - Revised data shows a 2.4% drop, highlighting inaccuracies in reported figures  - Median home price: down 0.1% month-over-month, 1% year-over-year  - Misleading media reports on home prices  - Total inventory: 481,000 homes, but only 99,000 completed- **Employment Data**:  - Federal Reserve officials claim employment data is inaccurate  - Seasonal adjustments distort the true picture of employment- **PCE and Inflation Numbers**:  - Inflation around 2.8%, excluding food and shelter  - Impact on bond market and potential rate cuts**Listings Insights**- **Market Reality**:  - Despite low-interest rates, certain segments will always sell homes  - Homeowners facing financial strain may consider selling- **Mortgage and Debt Analysis**:  - Example of a widower benefiting from debt analysis and home sale**Sources for Listings**1. **FSBOs and Expireds**:   - Low hanging fruit, essential for agents   - Upcoming class on how to approach these leads2. **Divorce**:   - 67.5% of divorced homeowners sell within 24 months   - Home Boss listing system helps maximize value with minimal hassle3. **Seniors**:   - 58% of listings in 2023 from homeowners aged 55 and older   - Seniors often need to downsize due to various life changes4. **Flippers**:   - Specialized approach to working with property flippers   - Potential for consistent transactions and referrals5. **Probate**:   - Handling inherited properties   - Providing resources and support to families during difficult times6. **Expired Listings from 12-18 Months Ago**:   - Revisiting old expired listings for potential opportunities   - Targeting specific zip codes for better results7. **Airbnb Owners**:   - Identifying struggling Airbnb owners looking to sell   - Researching and reaching out to these potential sellers**Conclusion**- Encouragement to build databases and follow-up systems- Invitation to join the Real Estate Asset Advisor Network for support- Weekly overview webinar on Thursdays- Final thoughts: Importance of consistent effort and strategic planning in real estate---**Links and Contact Information**- Facebook group: Real Estate Asset Advisor- Schedule a call: www.brainstormwithbob.com- Webinar registration: www.creaoverview.com---**Closing**- Encouragement to go out and take listings- Reminder: "If you list, you last."Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

### Summary of "Crushing it in Today's Market | Q&A with Superstar Agents | June 24th 2024"- **Introduction**  - Host welcomes a large audience and introduces the panelists: John, Mike, and Jim, all successful real estate agents with extensive experience and achievements.- **Panelists’ Backgrounds**  - **John Le**: Based in Washington DC, Maryland, and Virginia, leads a large team, sells over 250 homes annually, has over 1,800 homes sold, and boasts 2,005-star reviews.  - **Mike Gerc**: Formerly sold over 7,500 homes, had a top 10 team in the US, now focuses on coaching and mentoring.  - **Jim**: Based in Southwest Virginia, started in 2007, quickly built a successful team, and emphasizes the importance of reading "The Millionaire Real Estate Agent" book.- **Hiring and Team Building**  - **John Le**: Looks for character, hard work, and resilience in agents, especially in today's challenging market.  - **Mike Gerc**: Prefers full-time commitment, emphasizes having enough financial support to last at least 90 days without a sale, and values cultural fit and hunger.  - **Jim**: Agrees with the importance of cultural fit, hunger, and coachability. Stresses the importance of initial activity, such as calling their sphere of influence.- **Onboarding Process**  - **John Le**: Assigns new agents to mentors for shadowing and practical learning, and holds regular Q&A and role-playing sessions.  - **Mike Gerc**: Focuses on narrowing the training to one specific area (e.g., buyer agents), and emphasizes conversion training.  - **Jim**: Uses a structured onboarding process with role-playing and immediate practical tasks like calling their sphere.- **Advice for New Agents**  - **John Le**: Advocates for role-playing and practical experience through mentorship.  - **Mike Gerc**: Emphasizes the importance of mindset and hard work, holding open houses, and making calls to expired listings and FSBOs.  - **Jim**: Recommends focusing on activities that get face-to-face interactions with potential clients, such as open houses and door-knocking.- **Starting in a New Market**  - **John Le**: Would find the top team leader in the new market and learn from them.  - **Mike Gerc**: Stresses the importance of outworking everyone, holding open houses, and focusing on high-activity areas.  - **Jim**: Would connect with successful agents in the area and work open houses and local neighborhoods.- **Technology and Coaching**  - **John Le**: Highlights the importance of hiring a coach, which he initially hesitated to do but later found invaluable.This Q&A session provides valuable insights into the strategies and mindsets of top-performing real estate agents, emphasizing the importance of hard work, proper training, and effective mentorship.Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

### Episode 31: The Language of Listings#### Welcome & Introduction- Host: Bob Mangold, The Listing Coach- Podcast: If You List, You Last- Reminder: Join the Real Estate Asset Advisor Facebook group for discussions, live Q&A, and more.#### Main Topic: The Language of Listings- Importance: The words you use significantly impact your results.- Key Saying: "Your income is directly proportional to the words that you use."#### Mortgage Market Update- Jobs Report: 272,000 jobs created in May (vs. estimate of 185,000).- Birth-Death Rate Model: 231,000 jobs from a model many find unreliable.- Discrepancies: ADP reported 10,000 job losses, contrasting the BLS report.- Sector Analysis: Leisure and hospitality gains heavily influenced by the birth-death model.- Impact on Rates: Strong job reports decrease the likelihood of lower interest rates.#### Understanding Government Data- Skepticism: Many job creation numbers are seen as unreliable.- Example: ADP vs. BLS discrepancies in job data.- Inflation: CPI reports often exclude food and fuel, skewing the real inflation impact.#### Effective Communication in Real Estate- Inspired by Warren Buffett: Spend time thinking and reading to improve your business.- Importance: Real estate agents are essentially CEOs of their own businesses.- Critical Task: Spend time perfecting what you say and how you say it to potential clients.#### Practical Examples- Scenario: Speaking to a room of 1,000 potential clients with only 15 seconds to make an impact.- Real-Life Open House Success: Agents successfully engaging large numbers of buyers at open houses.- Conversion: Effective words and quick, impactful communication can lead to substantial business growth.#### Actionable Advice- Listings Focus: Concentrate efforts on obtaining listings.- Proof: Provide evidence to back up your promises to clients.- Training: Learn and implement effective communication strategies.#### Practical Tips for Communicating with Private Sellers (FSBOs)- Initial Contact: Use texts to engage private sellers, as they are less likely to answer calls.- Example Texts:   - "Looks like your home is sold already."  - "Are you currently negotiating with potential buyers?"  - "I can get multiple buyers competing for your home within 14 days. Are you open to offering the standard 3% finder's fee?"  #### Conclusion- Importance of Language: The words you use can dramatically influence your business success.- End Goal: Think about what you say and the process you follow to convert leads into business.- Invitation: Visit www.realestateassetadvisors.org for more information and to schedule a coaching session.#### Closing- Reminder: "If you list, you last."- Thanks for listening, sharing, and downloading. Tune in next week!Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

**Podcast Transcription Summary: Episode 30****Introduction:**- **Host:** Bob Mangold, The Listing Coach- **Podcast:** "If You List, You Last" - **Episode Number:** 30- **Opening Remarks:** Thanks for listening, sharing, and downloading.**Main Topics:**1. **Business Foundation:**   - **Discussion:** Setting the foundation for the business you want, not what the market dictates.   - **Question:** Have you done your planning?   - **Example:** Warren Buffett and Charlie Munger spend 80% of their day thinking.2. **Mind Mapping and Future Plans:**   - **Personal Insight:** Created a mind map for the Certified Real Estate Asset Advisor program.   - **Upcoming Event:** Review of the mind map on a Facebook live stream.   - **Facebook Group:** Real Estate Asset Advisor.3. **Leadership Skills:**   - **Topic:** Characteristics and skills needed to build and run a team or brokerage.   - **Options for Income:** Run a team, build a brokerage, or use models like EXP.4. **Mortgage Market Update:**   - **Key Reports:** Case Shiller Home Price Index and FHFA Price Index.   - **Discussion:** Home prices rising and the importance of understanding adjusted vs. non-adjusted numbers.   - **Interest Rates:** Current rates are average historically, but there’s potential for slight relief.**10 Laws of Being a Team Leader:**1. **Own Your Process:**    - Importance of having a clear, owned process in your business.   2. **Lead and Split Attraction:**   - Focus on a platform that supports business growth, not just splits and leads.3. **Daily Database Inspection:**   - Regularly review and ensure proper follow-up on leads.4. **Model Behavior:**   - What you do matters more than what you say.5. **Meet Agents Where They Are:**   - Support agents based on their individual needs and goals.6. **Vision vs. Scarcity Mindset:**   - Do not let scarcity-minded individuals dictate your vision.7. **Performance Accountability:**   - Short-term non-performance is on the agent; long-term is on the leader.8. **Recruitment Honesty:**   - Clear job expectations upfront to avoid future problems.9. **Recognize Individual Differences:**   - Understand that agents have different strengths and capabilities.10. **Accountability Without Judgment:**    - Maintain accountability while being supportive and non-judgmental.- **Event Reminder:** Bi-weekly Elevate Business Briefings every other Wednesday at 1 PM Eastern.- **Resource:** Download the book at ifyoulistyoulast.com for more detailed information on the Home Boss process.- **Closing Remarks:** Thanks for listening and remember, if you list, you last. See you next week!Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

**Title:** How to Succeed Without Cold Calling - Episode 29Welcome to Episode 29 of the "If You List You Last" podcast with Bob Mangold, the listing coach. In this episode, Bob discusses:#### Previous Topics Recap- The importance of planning your business according to your own goals, not just market trends.- Encouragement to create a business plan and use mind mapping tools.#### Upcoming Events- Introduction of a new certified real estate asset advisor program.- Invitation to join the Facebook real estate asset advisor group for live streams and discussions.#### Main Topic: Succeeding Without Cold Calling- Addressing the challenge of real estate agents who dislike cold calling.- Five alternative strategies to build a successful real estate business without cold calling.#### Strategies Discussed:1. **Paid Lead Generation**   - The changing landscape of buying leads due to new FTC guidelines.   - Benefits and costs associated with services like Zillow and Realtor.com.2. **Door Knocking**   - Effectiveness and real-life success stories.3. **Open Houses**   - How to maximize traffic and convert leads from open houses.4. **Building a Social Media Brand**   - Utilizing platforms like YouTube, Instagram, and TikTok to attract clients.5. **Developing a Referral Network**   - Building local, national, and global referral partnerships.   - Leveraging past clients and business service providers for consistent referrals.#### Mortgage Market Update- Analysis of recent durable goods numbers and their impact on the mortgage bond market.- Insights on new home sales and the influence of inflation and deflation on interest rates.#### Final Thoughts- The importance of scripting and practicing conversations for success in real estate.- Encouragement to develop a structured business plan and referral systems.**Connect with Us:**- Visit [realestateassetadvisors.org](http://www.realestateassetadvisors.org) for more information.- Join the Facebook group: Real Estate Asset Advisors for live streams and discussions.- Schedule a call with Bob at [brainstormwithbob.com](http://brainstormwithbob.com).**Don't Miss:**- Bi-weekly Elevate Business Briefings every other Wednesday at 1 p.m. Eastern. Register at [elevatebusinessbriefings.com](http://www.elevatebusinessbriefings.com).- More details and podcast episodes at [ifyoulistyoulast.com](http://www.ifyoulistyoulast.com).Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

### Podcast Episode 28: If You List You Last#### Introduction- Host: Bob Mangold, the Listing Coach- Episode: 28 of the If You List You Last podcast- Acknowledgements: Thanks for sharing, listening, and downloading#### Recap from Last Week- Topic: Setting the foundation for your business- Focus: Developing the business you want, not dictated by the company or market- Example: Leveraging eXp Realty’s global presence for work-vacations#### Main Discussion- **Business and Life Integration:**  - Plan business around your life  - Maximize tax-deductible opportunities during work-vacations- **Increasing Revenue:**  - **Focus on Listings:**    - Listing agents vs. buyer agents: efficiency and profitability    - Strategy: 21 listings/year to make $250,000 with 210 hours of work  - **Market Share:**    - Becoming the "mayor" of your community    - Importance of putting pictures on signs- **Systematic Prospecting:**  - Daily goal: Talk to 10 potential sellers or referral partners  - Building targeted databases  - Circle prospecting for open houses- **Leveraging Referral Partners:**  - Building relationships with divorce attorneys, estate planners, etc.  - Adding 100 new people to your database monthly- **Marketing Strategies:**  - Frequency of online presence  - Use of Facebook, Instagram, and Google Network ads  - Email campaigns: newsletters and hot deals- **Growing Revenue:**  - Strategic partnerships and database hacking  - Acquiring real estate and agents for overrides#### Mortgage Market Update- Recent economic data: Inflation, Producer Price Index, CPI- Current mortgage rates: ~7.5%- Common misconceptions about conventional loans- Importance of educating clients about loan options- Economic trends: slowing economy, consumer spending down, delinquencies up#### Consumer Insights- Understanding inflation impacts: Housing and insurance costs- Rent dynamics: Renewing leases vs. new leases- Owner's Equivalent Rent and its impact on inflation statistics#### Practical Tips for Agents- **Content Creation:**  - Educating clients on loan types and market conditions  - Building expertise and gaining views- **Prospecting and Marketing:**  - Systematic approach to contacting potential clients and referral partners  - Importance of consistent and frequent marketing efforts#### Closing Remarks- Invitation to join the Real Estate Asset Advisors Facebook group- Announcements of upcoming training classes on Facebook Live or YouTube Live- Encouragement to download Bob's book for more detailed strategies- Reminder: If you list, you last and make more money#### Call to Action- Engage with the podcast community- Implement discussed strategies to grow your real estate business- Plan and systematize your business for consistent and recurring revenueJoin our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

IntroductionHost: Bob Mangold, the Listing CoachEpisode focus: Real estate success stories, current market insights, and foundational business strategies.Success StoriesChicagoland Agent Success: 652 attendees at an open house, showcasing the effectiveness of the Home Boss listing process.Boston Agent Achievement: Sold a property for $239,000 over expected value with a quick cash offer.Market InsightsDespite media portrayal, the market has opportunities.Real estate transactions are active with successful listings being a common occurrence.Business Strategy BreakdownPrevious episode recap: Three stages of a real estate business - building foundation, growth, and wealth.Focus on building a solid foundation to foster growth and personal wealth.Encouragement to join the Real Estate Asset Advisors Facebook group for further discussion and sharing.Economic IndicatorsMortgage market update: Producer Price Index and Core CPI show increasing costs, indicating inflation pressures.University of Michigan Consumer Sentiment Report shows a drop, reflecting consumer pessimism which may impact home sales.Five Key Steps for Building a Business FoundationBusiness Model Independence: Create a model that generates cash flow without continuous personal effort.Build a Database of Likely Sellers: Manage a robust database to actively engage potential sellers.Develop a Referral Network: Establish a local, national, and global network to enhance business through referrals.Establish Value Propositions: Clearly define and communicate the unique benefits your services offer.Implement Systems for Multiple Revenue Streams: Utilize systems that allow earning from various sources within each transaction.Closing RemarksReminder of the importance of business foundation for future growth.Invitation to connect on the bi-weekly Elevate Business Briefings and to utilize resources like the Home Boss process.Engagement and ResourcesEncourages listeners to engage with the podcast through the Facebook group and check out additional resources for deeper understanding and implementation of discussed strategies.Next Episode TeaserContinuation of in-depth business strategies to enhance real estate success.Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

IntroductionHost: Bob Mangold, the listing coach.Episode: #26Duration of the podcast: Six monthsGratitude expressed to listeners for downloading and sharing.Main Topic: Three Stages of a Real Estate BusinessStage 1: Building Your BusinessCreate a business model that doesn’t rely solely on yourself.Build a database of potential sellers, not buyers.Develop a local, national, and global referral network.Establish unique value propositions to differentiate yourself.Create systems to generate income from multiple streams in each transaction.Stage 2: Growing Your RevenueFocus on gaining market share through listings in specific areas.Utilize social media and online systems to grow the business using your database.Expand your Rolodex of referral partners (CPAs, insurance agents, etc.).Increase the number of people who know you by conducting open houses.Develop strategies to encourage potential clients to raise their hands and express interest.Stage 3: Building Your WealthManage systems to ensure CRM and ads are running smoothly.Use cash flow to accumulate assets.Invest in real estate to grow assets and secure tax benefits.Create strategies to protect wealth and minimize taxes.Market Update:Mortgage market shows signs of improvement, but no drastic changes expected.Fed interest rates may increase due to inflation and job market slowdown.Government criticized for manipulating job numbers; actual data from ADP indicates job losses.Additional Resources:Facebook group: Real Estate Asset Advisors for scripts, presentations, and free materials.Bi-weekly Elevate Business Briefings on Wednesdays at 1 pm Eastern Time.Book download at ifyoulistyoulast.com for detailed information on the Home Boss process.Conclusion:Wrap up and encouragement to focus on building and adjusting the business.Sign-off reminder: "If you list, you last."Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

Episode 25: Transformative Journey of a Former Teacher Turned Top Real Estate AgentIntroduction:Host: Bob Mangold, known as the listing coach.Episode features: Interview with Alexis, a successful real estate agent from Southern California.Alexis’ Background and Achievements:Former teacher in Japan, transitioned to real estate at age 26.In four years, became a $20 million per year producer and built a team of 32 agents.Episode Highlights:Alexis shares her journey from teaching to dominating in real estate.Insights into overcoming challenges and rapidly advancing in a competitive industry.Strategies for building and leading a successful real estate team.Key Discussion Points:Importance of continuous learning and adaptation in the real estate market.Effective strategies for personal and team success in real estate.Alexis' approach to niche markets, particularly luxury homes.Additional Resources:Join the Real Estate Asset Advisors Facebook group for ongoing discussions and resources.Bi-weekly "Elevate Business Briefings" for real estate professionals.Access to pre-release content of Bob's book through the podcast’s website.Conclusion:Encouragement to attend training sessions and actively participate in learning opportunities.Reminder of the podcast's core message and community engagement encouragement.Takeaway:This episode provides valuable insights into the transformative potential within the real estate industry, illustrating how dedication, continuous learning, and strategic thinking can lead to substantial success.Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

Podcast Episode Summary: "If You List, You Last" with Bob MangoldIntroduction:Host: Bob Mangold, also known as the listing coach.Episode 24 focuses on updates from Robert, dubbed the "Traveling Listing Agent," covering his experiences listing properties while traveling across the lower half of the U.S. in the past three months.Main Content:Robert discusses managing large open houses (125-200 attendees), maintaining his prospecting and listing appointments, and his overall results and insights.Discussion includes techniques for working with readily available opportunities ("low hanging fruit") in real estate.Bob emphasizes the importance of the Real Estate Asset Advisors Facebook group for community interaction and updates, especially regarding recent challenges in the mortgage market due to rising interest rates and inflation.Market Insights:Bob provides a historical perspective on mortgage rates, suggesting that despite current increases, rates are still within a "normal" range historically.He highlights the discrepancy between median income growth and housing price increases since 2004, underscoring the challenge of affordability while also pointing out the wealth-building potential of homeownership.Robert's Traveling Experience:Describes the logistics and benefits of managing real estate activities remotely, particularly using Zoom for listing appointments.Shares the personal enrichment of traveling and working simultaneously, and the effectiveness of using advanced technology like Starlink for internet access on the go.Professional Insights:Discussion on the advantages of not being "geographically handcuffed" to a market area, enabling flexibility in how and where real estate agents operate.Encouragement for real estate agents to think outside the box and use technology to enhance efficiency and client interaction.Call to Action:Bob urges listeners to join their Facebook group for more interactive discussions and learning opportunities.Closing Remarks:Preview of future topics and an invitation for listeners to suggest subjects for discussion.Reminder of the podcast’s goal to help real estate agents focus on consumer needs and become agents of change in financial futures.Takeaway: The episode highlights innovative strategies in real estate that leverage technology and mobility to meet changing market demands and personal lifestyle goals, demonstrating that traditional practices can be adapted for greater flexibility and effectiveness.Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

**Introduction**:   - Bob Mangold introduces the episode and emphasizes the importance of pivoting towards listings in real estate. Beyond the NAR commission lawsuit, there are compelling reasons to build a business around listings. Encourages joining the Facebook group for discussion and sharing topic requests. **Mortgage Market Update**:   - Discusses the negative impact of the previous week on the mortgage bond market and interest rates.   - Introduces Eddie Yardeni's perspective on normalizing current interest rates.   - Highlights upcoming inflation information and its potential impact on the market. **Interest Rates and Financial Strategies**:   - Suggests shifting the conversation from interest rates to the actual interest dollars paid.   - Mentions creating a new buyer's presentation focused on real estate commissions and interest rates. **The Job Market and Inflation**:   - Analyzes the recent jobs report, noting the increase in part-time jobs due to high cost of living and inflation.   - Discusses the impact of rising gas prices on the decision to buy a house. 1. **The Role of Listing Agents vs. Buyer's Agents**:   - Differentiates between the roles, highlighting the control and benefits of being a listing agent.   - Addresses compensation and the impact of being the "employer" in the transaction process. 2. **Building Market Share and Brand Recognition**:   - Explains how listings contribute to brand recognition and market presence.   - Warns against taking overpriced listings due to negative impacts on reputation. 3. **Credibility and Referral Business**:   - Discusses how successful listings increase credibility and referral business.   - Shares strategies for increasing referrals from both buyers and sellers. 4. **Income Planning and Anticipation**:    - Describes how listings allow for better income planning and cash flow management. 5. **Leveraging Listings for More Transactions**:    - Explains the "one into five" strategy, aiming to generate multiple transactions from a single listing. 6. **Marketing and Control Over Income**:    - Emphasizes the control over compensation and the advantages of focusing on listings for marketing efficiency. 7. **Lifestyle Benefits of Being a Listing Agent**:    - Highlights the lifestyle and financial benefits of being a listing agent, including control over work-life balance and income. 8. **Conclusion**:    - Reiterates the value of focusing on listings for control over one's real estate business and personal life. Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

Introduction:Host: Bob Mangold, the listing coachEpisode Theme: Understanding the mortgage shopping process and its impact on clientsMain Content:Understanding Mortgages:Importance for agents to understand mortgages to serve clients betterImpact of the NARA Commission lawsuit on providing value through knowledgeJoin the Conversation:Invitation to join the Real Estate Asset Advisors Facebook group for discussions and feedbackMortgage Market Update:Significance of the upcoming jobs report and its influence on the mortgage marketInterest rate trends and advice on locking in ratesClient Guidance:Importance of agents knowing the mortgage process to advise clientsQuestions clients should ask lenders and misconceptions about mortgage ratesMortgage Broker Advantage:Benefits of working with a mortgage broker for rate shoppingSpecial considerations for clients with substantial assets in specific banksInterest Rates Misconceptions:Explanation of how mortgage rates and costs workImportance of focusing on total interest paid rather than chasing the lowest rateEquityMax Program:A program designed to reduce total interest paid and accelerate mortgage payoffHow agents can provide value by understanding and explaining these conceptsClosing Efficiency vs. Lowest Rate:The significance of closing on time over getting the lowest possible rateThe reliability and performance of lenders matter more than the lowest ratesRate and Estimate Variability:Explanation of daily rate changes and the inaccuracies of initial estimatesThe importance of accurate credit scores and verifying income for loan approvalFinancial Strategy:Strategies for managing debt and down payments for better financial outcomesEncouraging discussions on effective mortgage management and financial planningConclusion:Importance of agent knowledge in the mortgage process for client valueInvitation to attend business briefings for more insightsReminder of the role of real estate agents in guiding clients through the mortgage processCall to Action:Visit www.ElevateBusinessBriefings.com for more informationEncouragement to share the podcast and feedbackJoin our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

Introduction:Episode 21 of the "If You List You Last" podcast.Focus on dispelling lies and myths propagated by the media about the NAR settlement.Encouragement for real estate professionals to educate their networks and use social media to spread accurate information.Key Sections and Bullet Points:Mortgage Market Update:Discussion on current trends in interest rates, fluctuating in the high sixes to low sevens.Examination of how the NAR settlement impacts the mortgage industry, especially regarding Fannie Mae, Freddie Mac, and VA loans.Dispelling Myths about the NAR Settlement:Bob Mangold breaks down seven major misconceptions being spread by the media:Commission Reduction Requirement:Clarification that there's no mandate for agents to reduce their commissions as a result of the settlement.Prohibition on Seller's Commission Offers:Debunking the myth that sellers are prohibited from offering commission to buyer's agents.Seller's Financial Burden Relief:Explanation that sellers still have financial responsibilities, including possible agent fees.Impact on Housing Prices:Discussion on why the settlement won't significantly affect housing prices, emphasizing the role of supply and demand.Buyer Representation and Fee Negotiation:Insight into how buyers have always had the ability to negotiate fees, but now there's a greater emphasis on transparency.Myth of Settlement Favoring Buyers:Argument against the notion that the settlement significantly advantages buyers over sellers or agents.Lawyer's Fees and Real Estate Industry Impact:Critique of the legal fees awarded through the settlement and the hypocrisy of claims against agent commissions.Conclusion and Call to Action:Bob Mangold urges real estate professionals to proactively combat misinformation by creating content that educates consumers about the real effects of the NAR settlement.Encouragement to maintain focus on listings and the advantages it brings to real estate agents.This episode is designed to provide real estate professionals with the knowledge and tools needed to address concerns and questions arising from the NAR settlement, emphasizing the importance of clear communication and education in navigating the changing landscape of real estate transactions.Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com  

This podcast is  episode 20 from the "If You List You Last" series covers reactions and strategies following the recent NAR settlement, with a focus on its implications for real estate professionals. Here's a summary of the key points and advice shared:Introduction to the Episode:This episode diverts from the planned topic due to the recent NAR settlement, focusing instead on its impact on real estate professionals.Understanding the NAR Settlement:The settlement doesn't end commissions but changes how they're presented and negotiated.Misrepresentations and misunderstandings about the settlement's implications are addressed.The settlement's core changes involve MLS listings and commission transparency.Five Key Actions for Real Estate Professionals:Understand Why We Get Paid:Emphasizes the importance of understanding the liability real estate professionals assume, which justifies their commissions.Explain the Settlement to Consumers:Clarifies that the settlement doesn't prohibit commission but changes how it's disclosed and negotiated.Encourages transparency with consumers regarding how commissions work.Understand and Adapt to the Buyer Broker Form:Advises getting familiar with new forms and processes resulting from the settlement.Highlights the importance of being transparent about commissions and fees.Develop Your Value Proposition:Stresses the need for real estate professionals to articulate their unique value to clients, especially in a more transparent market.Embrace the Change and Continue Working:Encourages professionals to adapt to the new regulations without fear.Suggests that this is an opportunity for innovation and improved transparency in the industry.Concluding Thoughts:The episode concludes with optimism about the future of real estate, emphasizing the benefits of transparency and the opportunity to clearly articulate value to consumers.The speaker believes that the changes could lead to a healthier, more competitive market and better relationships with clients.Throughout the episode, the speaker encourages real estate professionals to view the NAR settlement not as a setback but as an opportunity to refine their business practices, improve transparency, and better articulate their value to clients.Join our Facebook Group at:  https://www.facebook.com/groups/realestateassetadvisorsDownload a copy of my book, "If you list, you last!" at www.15HourMethod.com