Marketing Made Easy for HR Consultants

Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

In today’s episode, I’m joined by Paul Neal, from Verdant Purpose HR.An HR consultant who went from posting, hoping and winging it to finally building a consultancy he could rely on.When Paul first came to me, he was doing what most HR consultants quietly end up doing:• Posting on LinkedIn when he remembered• Taking the odd referral• Trying to be consistent without any real structure• Wondering why everything still felt unpredictableHe wasn’t doing anything “wrong”… he just didn’t have a system that actually worked.In this conversation, Paul shares the exact moment everything clicked — the moment he stopped winging it, narrowed his niche, plugged in a simple, controlled funnel, and finally started feeling confident about where his next clients were coming from.We talk about:• The mistakes almost every HR consultant makes at the start• How Paul realised he was building his business backwards• Why “generic HR content” was killing his engagement• The mindset shift that changed how he sold his services• The sales call that closed in 7 minutes• How niching into charities transformed his clarity and results• Why a predictable pipeline gave him the confidence to think biggerIf you’ve ever thought “I should be further ahead by now” or “I’m doing all the things but nothing feels predictable,” this episode will feel like looking in a mirror.Paul’s story is proof that when you add structure, clarity and a simple system — everything changes.👉 Listen now and see what’s possible for your own consultancy. Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

If you’re an HR Consultant who’s tired of the feast-and-famine cycle — one month fully booked, the next wondering where the next client will come from — this episode is going to feel like a turning point.In this conversation, Lucia shares how she went from “no idea where my next client is coming from” to building a predictable, confidence-boosting pipeline that works quietly in the background while she gets on with client work.Here’s what you’ll take away:Why relying on referrals and hope keeps so many HR Consultants stuck — and why Lucia felt that panic of “nothing on the horizon” before working with me.The simple shifts she made that turned overwhelm into clarity and gave her a clear, repeatable plan for finding clients.How building her first funnel (and later, her own ads) changed the way she thought about marketing forever.Why predictability isn’t about doing more — it’s about doing the right things in the right order.How having structure, support, and accountability helped her finally stop winging it and start growing with intention.The surprising confidence that comes from knowing you can turn leads on and off whenever you need to.If you’re done with guessing, done with waiting, and done with feeling like you’re “one dry month away” from panic…Lucia’s story will show you what becomes possible once you finally have a system you can trust.Tune in — this might be the moment everything clicks. Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

If you’re an HR Consultant who wants to offer something your competitors don’t, something that instantly makes clients trust you more and rely on you more… this episode is for you.I sat down with Tom Vivace — People expert, L&D specialist, and Founder of Viva People — to unpack why colour profiling is one of the simplest commercial advantages any HR consultant can add to their business.In this conversation, you’ll hear:Why colour profiling cuts through drama and turns complex behaviour into a simple, shared language.How it helps you diagnose problems before they become grievances.Why it’s easier to sell than you think — and why clients usually refer you after doing it.How you can use it to coach leaders, build better teams, and add real value to every proposal.The truth about natural vs. adapted behaviour, and why understanding both changes the way you work.So if you want a simple, affordable, high-impact service that helps you stand out from every other HR consultant… tune in.This might be the missing piece you’ve been looking for.Here's the link to get in touch with Tom: https://vivapeople.co.uk/Timestamps:00:00 – Introduction: Why HR Consultants Need Strategic Tools Beyond Policies 01:00 – What Is Colour Profiling? Simple Definition for HR Consultants 02:30 – How Psychometrics Improve Communication, Teamwork, and Culture 04:10 – The Real Reason Businesses Love Colour Profiling (Easy to Understand Results) 05:20 – Why Colour Profiling Works at Every Level: Junior to C-Suite 06:40 – Using Colour Profiling to Fix Poor Email Communication and Misunderstandings 08:00 – Why HR Teams Use Psychometrics: Conflict Reduction and Psychological Safety 10:10 – Colour Profiling for Change Management and Team Restructures 12:00 – How HR Consultants Can Use Colour Profiling in Recruitment and Onboarding 14:10 – The Commercial Impact: Reducing Grievances, Drama, and HR Headaches 16:00 – How Colour Profiling Builds Stronger Teams and Faster Rapport 18:00 – Real Example: Opposites Working Together (Yellow vs Blue Energy) 21:00 – Natural vs Adapted Behaviour: What HR Consultants Must Understand 24:20 – Why Your Colour Profile Changes Over Time (And What That Means for Clients) 27:00 – How to Sell Colour Profiling as a High-Value HR Service 29:00 – ROI: Engagement, Retention, Communication and Leadership Development 32:00 – How HR Consultants Can Add Colour Profiling to Their Offers Immediately 34:00 – Where to Start: Getting Trained, Qualified, or Partnering with Tom 35:30 – Final Advice for HR Consultants: Why Colour Profiling Is a Commercial Advantage 36:03 – Outro: Why This Tool Helps You Stand Out in a Crowded HR Market Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

We all want things to move forward — more income, stronger relationships, better health, a business that feels easier and more rewarding.But here’s the simple truth: You don’t get new results by doing the same old things.Most people try to upgrade their life while keeping everything else the same — same habits, same prices, same routines, same thinking. Then they wonder why nothing shifts.In this Sunday Session, I’m exploring why what got you here won’t get you there — and why growth only happens when you’re willing to evolve.We dig into everything from maintaining your health and relationships to the mindset shift needed to go from £100K to £200K — because you can’t network your way to the next level. At some point, you need a new approach.You’ll hear a simple analogy about a new-build house losing its shine, and how it perfectly mirrors what happens when we stop improving ourselves.So tune in, reflect, and ask yourself: What needs to change if you want things to change?Because how we change… is how we grow.Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

HR Consultant...If you want a simple, straight-forward system for generating leads without networking or posting, this is the one event you need to attend before the year ends.It's called, One Funnel, Endless Leads and it's free and live on Monday 2nd December.No replays.Limited spaces.Act fast if you don't want to miss out.👉 Grab your free ticket here: https://theinfluentialconsultant.co.uk/free-event-for-hr-experts/ Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

If you’re an HR Consultant who’s doing all the right things — posting, networking, sending the odd newsletter — yet still wondering why the consistent clients aren’t showing up…This episode is going to be a breath of fresh air.In this episode, you’ll finally understand why all your effort hasn’t turned into predictable leads, clients, sales and profits — and what needs to be in place so it does.Here’s what you’ll discover:Why the tasks you’re relying on (like LinkedIn and networking) can only take you so far — and what they can’t ever do for you.How small changes in structure make a bigger difference than posting every day or chasing random “visibility hacks.”What the most successful HR Consultants focus on instead of likes, comments, or networking events.Where your best clients really come from — and why your current approach may be pointing you in the wrong direction.When everything starts to click (and why it feels easier once you understand the hidden missing piece).If you’re tired of guessing, tired of hustling, and tired of wondering why “doing more” isn’t giving you more clients…This episode could change the way you see your consultancy overnight.Tune in — you might just discover the shift you’ve been looking for.And if you want to go deeper on this topic then make sure to join me on 2 December for my free event: One Funnel, Endless Leads, where I’ll show you the simple structure behind getting clients on repeat — without relying on luck, referrals, or posting every day.Here's the link to register: https://theinfluentialconsultant.co.uk/free-event-for-hr-experts/ TIMESTAMPS00:00 — Why HR Consultants Struggle With Consistent Clients 00:37 — How LinkedIn Misleads HR Consultants About Client Attraction 01:12 — Why Posting on LinkedIn Doesn’t Build a Predictable Pipeline 02:09 — The Risk of Generic HR Content on LinkedIn 03:03 — Why Engagement Drops on LinkedIn 03:22 — What LinkedIn Can’t Do for HR Consultancy Lead Generation 04:10 — The Truth About LinkedIn Challenges and Templates 04:31 — Client Story: When Your Ideal Audience Isn’t on LinkedIn 05:55 — Why Some HR Audiences Don’t Use LinkedIn at All 06:13 — Why Networking Often Fails to Convert into Paid Work 07:09 — Why Networking Conversations Don’t Become Clients 07:29 — The CRM Issue: Why Follow-Up Systems Break Down 08:19 — Why HR Newsletters Don’t Generate Leads 09:03 — The Only Marketing Channel HR Consultants Fully Control 10:37 — Why Tools Alone Can’t Build a Client Pathway 11:49 — The Missing Structure Behind Predictable HR Consultancy Sales 12:26 — How to Build a Better Way to Get Clients Consistently 13:06 — Final Message: Why Structure Beats Random Activity Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

We all want a great life — more clients, more income, more freedom, more joy.But here’s the uncomfortable truth: you don’t get any of it without taking massive action.Most people underestimate the sheer volume of effort required to build a business, create opportunities, and change their circumstances. They take small steps… then wonder why nothing big happens.In this Sunday Session, I’m sharing why massive action is the real separator — the difference between staying stuck and creating the life you dream about.You’ll hear how consistent, relentless action helped me run a 10K in under 45 minutes, and how that same principle applies directly to your HR consultancy.So tune in, get inspired, and start taking the kind of action that leads to more clients, more momentum, and a better life.Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Most HR consultants aren’t struggling to build the business of their dreams because they’re bad at HR…They’re struggling because they’re building their business on random tactics instead of a simple, reliable system.In this episode, I break down why your consultancy might feel chaotic — one month busy, the next dead — and the core shift that makes growth calmer, clearer, and far more predictable.You’ll hear how I used to run my business on “hope + hustle,” why it kept me stuck in feast-and-famine, and the mindset change that helped me finally take control of my pipeline.We’ll talk about:The hidden cost of “doing a bit of everything”Why posts, networking, and referrals aren’t enoughWhat consistent consultants do differentlyThe 3 facts that actually drive growthHow to move from chasing clients to choosing themIf you’re tired of guessing, overthinking, and refreshing LinkedIn hoping for enquiries… this one’s for you.And if you want to go deeper, join me on 2 December for my free event: One Funnel, Endless Leads, where I’ll show you the simple structure behind getting clients on repeat — without relying on luck, referrals, or posting every day.Here's the link to register: https://theinfluentialconsultant.co.uk/free-event-for-hr-experts/ Timestamps:00:00 — Why HR consultants struggle to get clients consistently00:20 — The real reason LinkedIn + networking aren’t enough for HR consultants00:47 — Common HR marketing mistakes causing feast-and-famine pipeline01:12 — Why HR consultants feel stuck despite working hard01:45 — My story: relying on LinkedIn, networking, and referrals failed02:27 — The “Random Tactics = Random Results” problem in HR consulting02:57 — The turning point: shifting from hope + hustle to a repeatable system03:19 — Why every HR consultant needs a simple client acquisition system03:39 — Examples of ineffective HR marketing tactics (policies, generic LinkedIn tips)04:50 — Why your HR sales pipeline keeps resetting every 30 days05:11 — What successful HR consultants do differently to win clients05:53 — The 4 factors that grow an HR consultancy06:38 — Stop chasing likes — focus on what drives HR sales + profit07:10 — How to choose the right clients instead of chasing them07:43 — The simple system behind predictable HR leads + sales Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Most people think the answer to their problems is to work harder — post more, say yes more, push through.But the truth is, reacting like this keeps you stuck. And most problems have an upstream cause, with small solutions that fix them better than last-minute effort.In this Sunday Session, I’m sharing a quick story on why “walking upstream” beats firefighting, how it shows up at work and at home, and a simple way to install one quiet system in each. So tune in, reflect, and ask yourself: where are you repeatedly firefighting — and what’s one upstream fix you can put in your diary this week?Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

If you’ve ever wondered whether LinkedIn Sales Navigator is worth paying for as a self-employed HR Consultant… this episode is for you.Because in this episode, I break down when Sales Navigator can genuinely help you win more work… and when it quietly keeps you stuck in feast-and-famine mode.Because the truth is:Sales Navigator can be great — but only under the right conditions.And if you want consistent, predictable lead flow, there’s something even more important you need in place first.Here are five things you’ll discover in this episode:Why Sales Navigator works for some HR Consultants — but not for mostHow missing something vital can actually turn Sales Navigator into an expensive time-wasterWhen manual outreach is perfectly fine… and when it becomes your biggest bottleneckWhy you should avoid Sales Navigator if you want to avoid feast and famine - and what you should do insteadHow to think about lead generation so clients come in even when you’re not onlineSo if you’ve ever felt unsure about whether Sales Navigator is worth the money… or you’re tired of guessing how to get consistent clients… this episode will give you clarity.Timestamps:00:00 — Should HR consultants use LinkedIn Sales Navigator? 00:37 — What Sales Navigator actually does 01:03 — Advanced lead filters explained 01:43 — Saving leads & accounts 02:18 — Sales Nav vs standard LinkedIn 02:40 — When Sales Navigator works best 03:07 — Why Sales Nav multiplies current results 03:47 — Sales Nav won’t convert leads for you 04:25 — Manual outreach = feast or famine 05:12 — My experience using Sales Navigator 05:54 — What you need before Sales Nav pays off 07:10 — Build a predictable leads system 07:47 — One Funnel. Endless Leads. Workshop 08:34 — Should YOU buy Sales Navigator? Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Everyone wants to get more done — but without a schedule, that’s not necessarily going to happen.The truth is, if it isn’t in your diary, it isn’t real. “Someday” never arrives — but Tuesday at 10am does.In this Sunday Session, I’m sharing why scheduling is one of the simplest yet most powerful habits for creating progress — in your business and your life. You’ll hear how a classic Yale study proved that people who make concrete plans are nine times more likely to follow through, and how you can use that same principle to build momentum every week.So tune in, grab your calendar, and start turning good intentions into real results.Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

If you’re an HR Consultant who wants control over your lead gen and your client acquisition—without living on LinkedIn or dragging yourself to every breakfast networking meeting under the sun—this episode is for you.I’m breaking down funnels in plain English: what they are, why they give you an on-demand pipeline, and how to build one that brings clients, sales, and profit when you decide—not when luck shows up. You’ll see how to replace hit-and-hope with a simple, repeatable system that helps you stand out from the crowd of other HR Consultants and scale your business with confidence.In this conversation, you’ll...Discover the “toe-dip first” approach that turns strangers into prospects so you don't waste your precious ad spend.Uncover the tiny page change that encourages sign-ups WITHOUT rebuilding your whole website.See the easiest way to keep in touch with all your leads, clients and prospects so they remember you in under half an hour a week.Learn the few numbers that put you in charge of your funnel outcomes without any guesswork or overwhelm.Grasp how to turn traffic into booked calls without endless manual outreach.Want a step-by-step process you can plug-in to your business? Then join my mailing list to catch my upcoming webinar where I go deeper into building a funnel that works. Or, if you’ve heard enough already and want this in your business ASAP, DM me on LinkedIn and we’ll check if you're a fit for the Success Squad or the Fastlane Formula.Either way, enjoy the show!Timestamps:00:00 – Why Every HR Consultant Needs a Lead Generation Funnel 00:30 – The Problem with Networking and Posting for Clients 01:10 – What a Funnel Actually Is and How It Works 01:50 – The Step-by-Step Funnel Journey: From Stranger to Client 02:35 – The Toe-Dip vs Jump-In Analogy Explained 03:15 – Why Most Facebook and Google Ads Don’t Convert for HR Consultants 04:00 – How to Build Trust Online Before Selling Your HR Services 04:40 – The Number One Funnel Mistake: Selling Too Soon 05:15 – The Simple Funnel Fix: Lead Magnet + Email Nurture 06:00 – How Funnels Give You Control, Predictability, and Consistent Clients 06:45 – The Key Metrics Every HR Consultant Should Track in Their Funnel 08:10 – The 7-Day Funnel Setup Plan for HR Consultants 08:55 – How Funnels Deliver Clients, Sales, and Profits on Demand 09:40 – What to Change When Your Funnel Isn’t Working 10:25 – Why Funnels Are Networking at Scale (But Easier and Faster) 11:10 – The Confidence and Control Funnels Bring to Your Business 11:55 – Next Steps: How to Build Your Own High-Converting Funnel Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Nobody likes failing. But what if failure wasn’t the end of the story?The truth is, every misstep gives you feedback you can use — insight into what didn’t work, and a clearer path to what will. In this Sunday Session, I’m sharing how to see failure as tuition rather than punishment, with lessons from sales calls that didn’t convert, campaigns that flopped, and stories from Edison, Jordan, and Mel Robbins.So tune in, reflect, and give yourself permission to treat every failure as a step forward, not a setback.Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

I was recently asked if I only help HR consultants with LinkedIn and email marketing.And honestly — it shook me.Because I thought it was obvious what I’m about, what I believe, and what I actually do.Turns out… maybe it isn’t.So I’ve recorded this episode to set the record straight.To share my philosophy for building a successful HR consultancy.So if you’ve ever wondered what I stand for, why I say the things I do, or how my clients build predictable, profitable businesses — this is the episode to listen to.And if this episode has resonated with you and you want to explore your options to work with me to get to £70K and beyond, then click below.Timestamps:00:00 — What My Business Philosophy Is Really About Why I recorded this episode to explain what I actually do and believe as a marketing coach for HR consultants.01:10 — The Mantra Behind Every £70K HR Consultancy How focusing only on actions that lead to leads, clients, and profit changes everything.02:15 — The 80/20 Rule for HR Consultants Explained How the Pareto Principle helps you prioritise marketing tasks that get real business results.03:30 — Why Niching Is the Secret to Fast Growth for HR Consultants How choosing a clear audience unlocks easier lead generation and simpler marketing.04:50 — How to Find Your Ideal HR Consultancy Niche Practical examples of how narrowing your focus makes marketing ten times more effective.06:20 — Marketing Strategy for HR Consultants Who Hate Networking Why relying on networking alone keeps your consultancy stuck — and what to do instead.07:45 — Branding and Messaging Tips for HR Consultants How to position your HR services so clients instantly see the value you provide.09:00 — Why Most HR Consultants Struggle With Lead Generation The real reason consultants find it hard to get clients consistently — and how to fix it.10:30 — Email Marketing for HR Consultants Made Simple How to use email to build trust, nurture relationships, and convert leads automatically.12:00 — The Right Way to Measure Your Marketing Results What metrics to track so you know exactly what’s working and where to focus next.13:30 — How Paid Ads Can Fast-Track Your HR Consultancy Growth Why Facebook and Google ads can be a predictable, scalable way to win new clients.15:00 — The Difference Between Hope and Strategy in Business How most HR consultants rely on luck — and how intentional marketing changes that.16:30 — Sales Tips for HR Consultants Who Hate Selling Why selling is simply about helping — and how to close clients confidently without pressure.18:00 — Building a Predictable £70K+ HR Consultancy Step by Step The intentional approach to creating consistent leads, clients, and i Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Most people think comparison is harmless — just a quick glance at how others are doing.But the truth is, measuring your progress against someone else’s highlight reel can quietly rob you of joy, focus, and confidence.In this Sunday Session, I’m sharing why comparison is poison, how it shows up for HR consultants, and the simple shift that frees you to focus on your own lane and your own growth.So tune in, reflect, and ask yourself: where are you comparing right now — and how can you turn that energy into progress?Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Your marketing can look busy — posts, calls, networking, content — but how do you really know if it’s working?In this week’s episode, I unpack LAPS — the four numbers that tell the truth about your business: Leads, Appointments, Presentations, and Sales.Because if you’re not tracking these, you’re guessing. And guessing is the fastest way to stay stuck.Here’s what you’ll discover:The simple tracking system every consultant needs to spot what’s working (and what’s not)How one HR consultant used her numbers to catch a drop in conversions before it hurt her incomeThe “Black Friday” mindset that shows why every serious business measures successHow to turn your marketing from a mystery into a measurable planThe exact LAPS targets to hit if you want a predictable £70K+ consultancyBy the end, you’ll know exactly what to measure, why it matters, and how to use your data to make confident business decisions — not emotional guesses.And if you’d like to cement what you learn today, go and read the chapter about it in The Complete Guide to Building a £70K HR Consultancy: https://theinfluentialconsultant.co.uk/the-complete-guide-to-building-a-70k-hr-consultancy/ And if you'd like to see a basic LAPS spreadsheet then click here: https://docs.google.com/spreadsheets/d/1ry98TG2714o8sKF3E1pXHKtgyFELdppYoxEs09mW3YM/edit?usp=sharing Timestamps:00:00 – What HR Consultants Must Measure to Grow a £70K Consultancy 00:29 – Why Guessing at Your Marketing Results Keeps You Stuck 01:00 – The LAPS System Explained: Leads, Appointments, Presentations, Sales 01:45 – How to Identify Exactly Where Your HR Consultancy Funnel Breaks Down 02:35 – The Hidden Cost of Not Tracking Leads and Conversions 03:15 – Why Most Self-Employed HR Consultants Don’t Track Their Numbers 03:55 – Business Growth Analogy: Flying a Plane Without Instruments 04:30 – Story: How One HR Consultant Used LAPS to Spot a Sales Decline 05:25 – When the Market Moves On and Your Old Marketing Stops Working 05:55 – What the Black Friday Story Teaches About Tracking Business Performance 06:20 – Setting Financial Goals: How to Reverse-Engineer £70K a Year 06:55 – Example LAPS Targets: 32 Leads → 8 Appointments → 4 Presentations → 2 Sales 07:30 – Quick Exercise: Review Your Own Leads, Appointments, and Sales Numbers 08:10 – The Four Biggest Mistakes HR Consultants Make with LAPS Tracking 09:00 – Vanity Metrics vs Real Sales Data: Why Likes Don’t Pay the Bills 09:40 – How to Use LAPS to Improve Pricing, Conversions, and Predictable Income 10:10 – Why Tracking LAPS Gives You Control, Clarity, and Confidence Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Everyone says they’re busier than ever. But are we really?The truth is, most of what we call “busy” is just distraction dressed up as productivity. In this Sunday Session, I’m exploring why busyness often hides a lack of clarity, how the Pareto Principle exposes the myth of “more,” and why focus — not frantic activity — is what moves your HR consultancy forward.So tune in, reflect, and give yourself permission to stop being busy and start being focused.Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Your website should be your hardest-working salesperson — bringing in leads, enquiries, and clients around the clock.But is yours quietly pushing people away without you even realising it?In this week’s podcast episode, I do a live HR consultant website review — pulling apart what works, what doesn’t, and the small fixes that can transform a “nice-looking” site into a client-winning asset.Here’s what you’ll discover:The 3-second test every homepage must pass (or you lose the lead)Why too many menu options paralyse your visitors — and what to do insteadThe copywriting mistake that makes even good websites unreadableThe trust signals that matter more than fancy designThe single call-to-action every consultant site needs to stop confusing peopleBy the end, you’ll know exactly what’s holding your website back — and how to fix it so it finally starts working for you, not against you.And if you’d like the fast-track version — a best-practice HR consultant website built for you — DM me “COMMAND CENTRE” on LinkedIn and I’ll share the details.PS - Here's a link to the website checklist review if you want to see how your own website measures up against the competition:https://theinfluentialconsultant.co.uk/freebies/websitechecklist/ Timestamps:00:00 – HR consultant website review: turning sites into lead generators 01:08 – Consultant Command Centre: done-for-you HR consultant website solution 02:34 – Free HR website checklist for self-employed consultants 03:15 – The 3-second homepage test every HR consultant must pass 04:53 – Best call-to-action for HR consultancy websites 06:14 – Common HR consultant branding mistakes on websites 08:57 – Simplifying menus for higher website conversions 10:48 – “Work With Me” vs “Services”: copy that books HR clients 12:17 – How to present HR services online (DFY, DWY, DIY explained) 14:13 – Writing website copy HR clients actually read 16:55 – Building trust online with testimonials, logos, and awards 19:27 – Email list building vs blogging for HR lead generation 22:20 – Writing an About page that attracts HR consultancy clients 24:56 – Avoiding overwhelm: one clear contact option for website visitors 27:22 – HR consultancy sector pages: focusing on client pain points 30:48 – Construction HR support page example: what works and what doesn’t 36:55 – Selling HR toolkits, templates, and subscriptions on your website 44:42 – Final tips: making HR consultant websites convert leads into clients Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Most people secretly hope someone will come along and fix things for them.But the truth is, no-one is coming. Not to build your business, not to change your habits, not to save you from the things you’ve been putting off.In this Sunday Session, I’m sharing why taking full responsibility is the real turning point — with insights from Mel Robbins and Dr Julie’s journey to becoming the UK’s most-followed psychologist.So tune in, reflect, and ask yourself the question: what’s stopping you?Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

If you’re an HR Consultant who knows you should be creating content…But the blank page, the time it takes, and the overwhelm of “where do I start?” keep holding you back —This episode is for you.I sat down with Ram from Riddlebox, creator of a brand-new AI tool called PulsePoint, to uncover how HR Consultants can:Share their expertise without writing a single promptTurn one idea into blogs, posts, polls, podcast or YouTube video scripts, and moreAnd finally stand out on LinkedIn with content that actually gets seenThis isn’t about gimmicks or shortcuts.It’s about a tool that takes your real expertise and makes sure the world hears it.In this conversation, you’ll discover:Why one quick voice note can explode into a month’s worth of strategic content.How PulsePoint filters out generic AI fluff so your authentic voice shines through.What happens when PhD-level research backs up your insights.The way this tool tracks engagement so you see the business impact of your posts.A chance to try it out for free and see how easy content creation can really be.So if you want to stop battling with content and start using it to win more clients — tune in.And if you want to try this out for yourself, for free, here's the link you need: https://pulsepoint.riddlebox.co.uk/register Episode Timestamps00:00 – Introduction: Marketing Made Easy for HR Consultants podcast with Nick Poninski 00:36 – Meeting Ram from Riddlebox: the story behind PulsePoint AI content tool 01:52 – What is PulsePoint? An AI marketing tool for HR consultants explained 02:46 – The problem with ChatGPT prompts and why most consultants struggle 03:27 – How HR consultants can turn a voice note into blogs, LinkedIn posts, and polls 04:24 – AI content creation that uses PhD-level research and academic frameworks 05:55 – From one idea to 30+ posts: saving time on HR consultancy marketing 07:59 – The big difference between PulsePoint AI and generic ChatGPT outputs 09:16 – Real results: 1,500+ LinkedIn impressions and 700+ new connections in 3 months 10:18 – Overcoming blank page overwhelm and creating consistent marketing content 10:29 – Location-specific LinkedIn content and local HR marketing opportunities 10:51 – How AI avoids detection and creates authentic consultant-led content 12:11 – Building trust and visibility: why content is key for HR consultants 12:59 – Strategic insights and practical advice built into every piece of content 13:50 – How PulsePoint helps HR consultants stand out and win more clients 16:15 – Don’t do everything yourself: why outsourcing and AI speed up growth 17:37 – How PulsePoint was built in under 3 months and why speed matters 18:04 – Free trial offer: how HR consultants can try PulsePoint for content creation 20:16 – Final thoughts: how to Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Most people think quitting means failure.But the truth is, clinging to something just because you’ve already invested in it can quietly drain your time, money, and energy.In this Sunday Session, I’m sharing how the sunk cost fallacy tricks us into staying stuck — and how to spot it, stop it, and free yourself to make better decisions.So tune in, reflect, and give yourself permission to walk away from what’s no longer serving you.Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

BNI promises community, referrals and opportunities — but is it the game-changer you’ve been hoping for… or just a costly distraction?In this week's podcast episode, I’ll give you the clear, honest answer so you can finally decide if BNI is worth your time, money and energy.Here’s what you’ll discover:The surprising truth about what BNI actually is (and what it isn’t)The essential resource that BNI drains which matters more than the membership feesWhy joining can quietly knock your confidence if you’re not carefulThe simple way to avoid the sunk-cost fallacy trap most members fall intoWhether BNI will get your business to £70K, £100K, or even £150K.Overall, by the end of this quick episode, you’ll know if BNI is a smart move for your consultancy — or a detour that keeps you stuck.So tune in now by clicking here.And if you’d like some help making your elevator pitch clear, memorable and referral-friendly, here's the link:https://theinfluentialconsultant.co.uk/downloads/the-ultimate-networking-elevator-pitch-for-hr-consultants/ Timestamps:00:00 – Should HR Consultants Join BNI?  00:57 – Why Many HR Consultants Struggle to Get Premium Clients and Leads 02:11 – What BNI Actually Is and How It Works 03:22 – The True Costs of Joining BNI (Time, Travel, Fees, and Food) 03:57 – How BNI Referrals Work and Why They’re Not Ready-to-Buy Leads 05:25 – Real Benefits of BNI for HR Consultants (SME Exposure, Community, Pitch Practice) 08:19 – Building Partnerships and Alliances Through BNI Networking 09:36 – Why BNI Won’t Build a Reliable Lead Generation System 10:29 – BNI vs Facebook and Google Ads for Consistent Client Leads 10:58 – The Hidden Downsides of BNI (Slow ROI, Quality Mismatch, Pressure to Refer) 14:59 – Why BNI Can Feel Repetitive and Drain Your Energy 16:28 – How to Make BNI Work If You Decide to Join 17:27 – Crafting a 60-Second Pitch That Gets BNI Referrals 18:30 – How to Track Your ROI and Avoid the Sunk-Cost Trap with BNI 20:13 – BNI vs Real Growth Strategy: What Will Actually Scale Your HR Consultancy Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Most people think naps are for toddlers or lazy afternoons.But the truth is, a short nap could be the simplest way to reset your energy, sharpen your focus, and show up better for the rest of the day.In this Sunday Session, I’m sharing why the smartest people in the world take naps — and why they might be just as useful for you.So switch off for a few minutes, tune in, and give yourself permission to rest.Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

If you’ve ever wondered whether you can turn your consultancy into a premium, thriving business…Know that it’s absolutely possible.Lorraine Macdonald has done exactly that — but it didn’t happen overnight, and it didn’t happen without challenges.In this episode, Lorraine shares how she went from feeling stuck and second-guessing herself to building a consultancy that’s on track for 7-figures this year — and the practical steps you can take to start creating your own version of that success.👇 IN THIS EPISODE, YOU’LL DISCOVER: Why she left employment and started her consultancy in the first place The hidden struggles she faced (yes, even with all her experience) The psychological switch that turned everything around — in her business and her life How she chooses coaches (and what you should look for so you don’t waste time or money) The simple but focused changes that have her on track for 7-figures — and how you can plug these into your consultancy tooSo tune in now — and see what’s really possible for you and your business.Timestamps:00:00 – How Lorraine Mcdonald Scaled Horizon HR from Solo Consultant to Multi-Six-Figure Business01:28 – Supporting Hundreds of Clients and Aiming for Seven Figures in HR Consultancy03:31 – From Redundancy to Running an Award-Winning HR Consultancy05:17 – The Struggles of Starting a HR Consultancy With No Logo, No Systems, and No Sales Plan06:54 – Overcoming the First-Year Challenges of Building a Consultancy Alone07:49 – Stuck at Six Figures: How Working In the Business Stops You Growing It09:18 – Breaking the Plateau: Why Clarity Beats Conflicting Business Advice10:26 – Step-by-Step Business Frameworks That Prevent Overwhelm for HR Consultants12:36 – Escaping the Hamster Wheel: The Turning Point That Sparked Growth13:18 – The Mindset Shift of Joining a High-Investment Coaching Programme15:09 – How Streamlining Systems and Delegating Freed Up Time to Grow15:58 – Tracking Sales Numbers and Cashflow to Drive HR Consultancy Growth17:42 – Overcoming the Fear of Selling HR Services Without Feeling ‘Salesy’19:24 – Treating Every Conversation as a Business Opportunity (Game-Changing Mindset)23:20 – Lorraine’s #1 Tip for HR Consultants Who Want to Reach Six Figures and Beyond Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Most consultants think the answer to better results is doing more — more marketing, more sales calls, more hours at the desk.But sometimes, it’s not about adding more. It’s about improving the simplest habit you already do every single day: sleep.In this Sunday Session, I’m sharing why sleep is the real secret weapon for HR consultants who want sharper focus, stronger performance, and more consistent energy.You’ll hear why a good night’s rest makes you more persuasive on sales calls, more confident in decisions, and more resilient when challenges hit — plus the practical shifts you can make tonight to start seeing the benefits.So tune in, switch off the scrolling, and give yourself permission to rest.Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

If you’ve ever wondered why you feel drained, foggy, or stuck in survival mode no matter how hard you push... This episode is for you.I sat down with Emma Jay, a wellbeing coach who specialises in helping busy professionals finally take control of their energy, health, and mindset — without crash diets, extreme routines, or unrealistic demands.In this conversation, you’ll discover practical, doable changes you can make right now to start feeling better, thinking clearer, and showing up stronger in your business and life.Here's what you'll discover:The simple lifestyle shifts that give you more energy without stealing more time.Why the “do more, push harder” approach is holding you back — and what to do instead.How to balance your sleep, stress, and nutrition so you can perform at your best every day.Why looking after your health is the fastest way to sharpen your focus and confidence.Practical tips for building healthy habits that actually last, even with a busy schedule.This isn’t about overhauling your entire routine.It’s about finding simple, sustainable shifts that make a real difference — without taking more time or willpower.So if you’re ready to feel fitter, sharper, and more in control — both in your life and in your consultancy — tune in.This one could be exactly what you’ve been waiting for.Timestamps:00:00 – Introduction to wellbeing and performance for self-employed HR consultants01:20 – Understanding menopause, perimenopause, and hormonal changes in busy professionals03:00 – Why crash diets and over-exercising keep you stuck in survival mode05:00 – How stress and cortisol drain your energy, focus, and motivation07:15 – The benefits of resistance training over endless cardio for lasting results09:30 – Fuel your brain and body: smarter nutrition for better focus and productivity12:00 – Small, sustainable lifestyle changes that create long-term energy and balance14:00 – The science of sleep: how better rest improves performance and decision-making16:30 – Breaking the cycle of stress, poor sleep, and unhealthy habits18:30 – Walking, steps, and movement: easy ways to stay active without the gym grind20:00 – Building awareness: how to listen to your body and adapt your routines22:00 – Balancing nutrition, exercise, and recovery for consistent energy and clarity24:00 – The mindset shift that helps you build habits that last25:30 – Free resources and next steps to improve your wellbeing and performance Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Most HR consultants think the reason they’re stuck is their marketing, their sales, or even their pricing.But more often than not, it’s none of those things.It’s the stories they’ve been telling themselves.Stories like, “I’m no good at marketing,” “ads are just gambling,” or “I need another qualification before I can charge more.”In this Sunday Session, I’ll share why those stories aren’t facts — and how to start challenging them so you can finally build the business you want.You’ll hear my own fears about spending money on ads, what I learned when I finally pushed through, and why your beliefs don’t have to control your actions.So tune in, reflect, and start rewriting the stories that are holding you back.Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

If you’ve ever felt overwhelmed, stuck, or unsure what to do next in your business, this episode is for you.I sat down with Anna Woolliscroft, founder of Writing With Purpose and journaling expert, to unpack how self-employed HR consultants can use journaling to:Clear their head and think more clearlyReduce stress that blocks progressAnd take back control of their business – and their lifeJournaling isn’t about keeping a teenage diary. It’s about using a simple, powerful tool to create the headspace you need to make better decisions and build a consultancy you actually enjoy running.In this conversation, you’ll hear:How journaling gives you space to think and plan without the noiseWhy even five minutes a day can reset your stress levels and improve focusPractical ways to use journaling for business planning and personal growthNick’s own routine and why he swears by pen and paperWhere to grab Anna’s free PDF journal planner to get started todayThis isn’t “one more thing” on your to-do list. It’s a simple way to make business feel easier — and life a whole lot calmer.Timestamps:00:00 – Why HR consultants need clarity to grow Nick on why getting out of your head is the first step to building a £70K consultancy.01:05 – Meet Anna Woolliscroft How the Writing With Purpose founder helps people use journaling for clarity and confidence.02:45 – Journaling vs “dear diary” Why journaling is a powerful self-awareness and growth tool.04:30 – Creating space for smarter decisions How journaling clears your head and supports better business choices.06:00 – The simplest way to start journaling Stress-free tips to begin — even if you don’t know what to write.07:30 – Why pen and paper beats typing The science behind why writing by hand boosts focus and creativity.09:10 – Using journaling to manage stress Nick on how his notebook helps him reset during busy periods.11:20 – The five-minute habit that changes your day Quick journaling routines for busy consultants.13:10 – Directed vs intuitive journaling The pros and cons of prompts vs free-flow writing.15:00 – Journaling prompts that unlock clarity Easy questions to help you think deeper and solve problems faster.17:00 – Journaling for less stress and better client relationships Why writing helps you regulate emotions and show up stronger.19:20 – Spotting patterns that hold you back Using your journal to find triggers, habits, and opportunities.22:00 – Morning pages, gratitude, and more Popular techniques to help you find the routine that works for you.25:10 – Planning your consultancy’s future How mapping thoughts makes goals clearer and more achievable.28:50 – Get Anna’s free journal planner Download prompts, e Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Most people waste hours of energy every week stressing over things they can’t change — from what competitors are posting on LinkedIn to the latest headline that pops up in the news.But the truth is, real peace — and real progress — come from focusing only on what you can control, and what you can influence.In this Sunday Session, I’m sharing the simple “three circles” framework that helps me stay calm, focused, and in control, even when life gets noisy.You’ll hear how I helped my dad stop stressing about other people’s parking(!), plus how you can use this same approach to lighten your load and get more done in your business and your life.So tune in, take a deep breath, and find out how to let go of what doesn’t matter — and double down on what does.Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

If you’ve ever handed over a policy, launched a new process, or uploaded something to a client’s intranet — only to wonder if anyone actually understood it…This episode is for you.I’m joined by Katie Merrien, founder of CommuniKate Design, who specialises in turning complicated information into clear, engaging visuals — and making internal communication genuinely inclusive.We’re not talking about fluffy graphics. We’re talking about improving performance, confidence, and clarity by helping every employee access the info they need to thrive.In this conversation, you’ll hear:Why most HR documents are accidentally excluding the very people they’re meant to supportWhat “accessible communication” really means — and how it boosts performance and complianceHow to transform dry content (yes, even GDPR) into something people actually want to engage withThe surprisingly simple tweaks you can make to policies, onboarding packs, and websitesWhy inclusive design isn’t just about being kind — it’s a commercial advantageWhether you want to improve your own consultancy materials or help your clients create more inclusive workplaces, this episode will show you how better communication leads to better business.So give it a listen — and see how you can stand out by making your work simpler, smarter, and more accessible to all.Timestamps:00:00 – Why HR policies confuse staff (and how to fix them fast) The cost of unclear HR documentation.01:55 – What are the benefits of accessible communication for HR consultants?03:12 – Turn complex HR docs into visual content employees understand05:49 – How to support employees with low literacy in HR 14 million UK adults struggle with written content — here’s how to help.07:53 – Writing HR content for neurodivergent employees How to support autistic, dyslexic, and ADHD staff with inclusive writing.09:00 – Website accessibility tips for HR consultants Quick fixes to avoid excluding disabled or neurodivergent users.10:47 – Colour contrast mistakes that affect HR accessibility Why poor design can undermine your website messaging.13:33 – How to audit HR documents for accessibility compliance Ensure your content meets the Equality Act 2010 standards.15:55 – Add accessible communication to your HR consultancy Stand out and charge more by making inclusion a USP.17:14 – How to create inclusive onboarding content The easy fix for contracts and handbooks so everyone can engage.18:56 – When to bring in an accessibility specialist Expert input enhances client outcomes.20:41 – Poor communication and Equality Act risk The compliance gaps HR consultants often miss.22:14 – Build accessibility into HR from the start Save time and money with inclusive design. Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Most people think they need to do more to feel better — longer workouts, bigger goals, bigger changes.But sometimes, it’s the small, simple habits that make the biggest difference.In this Sunday Session, I’m sharing why a 10-minute walk — yes, just ten minutes — can boost your energy, clear your head, and even strengthen your relationships.You’ll hear how a quick walk with my aunt turned into one of my favourite moments of the week, plus the science-backed reasons why walking is one of the best things you can do for your body and mind.So tune in, take a breath, and maybe even take me along on your next walk.Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

I recently sat down with Bev Collins, an experienced HR Consultant who’s recently racked up over 140,000 impressions on her LinkedIn posts. On paper, she looks like an “influencer”. But here’s the catch — Bev isn’t capturing any of that attention. No email list. No lead magnet. No system to monetise her visibility.What you’re about to hear is a behind-the-scenes coaching call where I help Bev go from overwhelmed and underpaid to clear, confident, and ready with a plan to turn eyeballs into income.And the same lessons apply directly to you.In this conversation, you’ll discover:Why focusing only on “adding value” could actually be holding you back from helping people.How to stop wasting attention and start turning it into something you own.What a simple, easy-to-create resource can do to turn strangers into leads overnight.Where most HR Consultants get stuck with lead generation (and the step that fixes it).When to outsource tasks so you grow faster without losing control of your business.So if you also want to stop missing out on clients and start building a pipeline you can count on — tune in.👉 And if you’d like the same level of bespoke, personal help, visit my website and book a Power Hour.Timestamps:00:00 – Introduction: Live coaching session with an HR Consultant on lead generation 01:00 – How HR Consultants can stand out with a clear elevator pitch 02:30 – Why HR Consultants struggle to turn LinkedIn engagement into paying clients 04:00 – The reality of going viral on LinkedIn as a self-employed HR Consultant 05:30 – Common mistakes HR Consultants make with lead generation strategies 07:00 – The role of online communities in building HR consultancy confidence 09:00 – Why visibility without a lead capture system keeps HR Consultants stuck 11:00 – LinkedIn marketing tips for HR Consultants who want premium clients 13:00 – The problem with relying on DMs to convert LinkedIn leads 15:00 – How HR Consultants can create a simple lead magnet that actually works 17:00 – Outsourcing design and tech: the smart way for HR Consultants to save time 20:00 – Email sequences that turn HR consultancy leads into paying clients 23:00 – Why adding value isn’t enough for HR Consultants who want more sales 27:00 – The mindset shift HR Consultants need to monetise their expertise 33:00 – Accountability, deadlines, and why most HR Consultants never implement 35:00 – Final takeaway: How to capture leads and monetise visibility as an HR Consultant Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Most people wait for inspiration, for the perfect day, or for the “right moment” to take action.But that's waiting for motivation, and motivation fades. It comes and goes. And that's a problem.But discipline? That’s what really gets you results. And when you add accountability into the mix, everything changes.In this Sunday Session, I’ll share why relying on motivation alone is keeping so many self-employed HR consultants stuck — and how discipline, accountability, and the right system make success inevitable.You’ll hear how even I lost a battle with my “chimp brain” on a simple step goal, plus why this same challenge shows up in your business.So tune in and enjoy.Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Imagine turning on your laptop on a Monday morning to find new client enquiries waiting — and knowing exactly what to do to win the right ones at the right price.That’s the kind of business we’ve been talking about all week during the Clients on Demand: HR Edition event — and in this episode, I’m going to help you choose the path that will take you there.Now if you’ve been at the event, you’ve already heard me talk about the Success Squad and the Fastlane Formula.But if you haven’t, this episode will give you the clear, no-nonsense overview you need to make the right choice.Either way, this is about making a decision — because there’s something far riskier than investing in yourself… and that’s going back to what you were doing before.Without a real plan, you’ll still be:Guessing where the next client will come fromDropping your fees to win workSaying yes to clients you’d rather avoidWatching months slip by without real progressThat’s not freedom. That’s survival.So in this episode, I’ll walk you through both options so you can see exactly how both give you:A predictable way to win premium clientsA business you actually enjoy runningThe confidence to turn down the wrong work without panickingImportant:There are only 20 spaces in the Success Squad and 10 in the Fastlane Formula.Join the Success Squad by Friday at 10pm to get your bonus 30-minute onboarding call with me.Doors close to everyone at 10pm on Friday 22nd — and once they shut, that’s it until the next intake.So you can wait another six months, keep guessing, keep spinning… or you can make this the moment everything changes.Timestamps:00:00 – How HR consultants can escape the feast-or-famine cycle and win clients consistently 00:36 – Why not having a marketing plan keeps HR consultants stuck in survival mode 01:15 – The boat analogy: running an HR consultancy without a growth strategy 01:59 – Common lead generation mistakes HR consultants make and how to avoid them 02:57 – Going it alone: why it’s the slowest way to grow an HR consultancy 03:09 – Success Squad: structured marketing and sales plan to attract premium HR clients 03:53 – Fastlane Formula: personalised, hands-on growth support for HR consultants 04:48 – The investment required to build a £70K+ HR consultancy 06:05 – Success Squad: 12-week programme for structure, strategy, and lead generation 06:27 – Fastlane Formula: done-with-you content, funnels, and marketing support 07:03 – The cost of inaction: what six more months of trial and error will cost your consultancy 08:44 – How the Success Squad and Fastlane Formula fix lead generation, sales, and pricing 10:06 – Inside the programmes: what it’s like to work with N Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

🎙️ This episode might change how you see your life.Seriously.You'll discover a simple but powerful exercise that shows you — in black and white — how much time you’ve likely got left.It’s not meant to scare you (though it might).It’s meant to wake you up.Because if something in your business or life isn’t working…And you keep telling yourself “I’ll sort it out later”…You need to hear this.Because "later" is getting closer.And the time you think you’ve got? Well, it’s disappearing quicker than you might realise.So tune in now — and then do the exercise linked here: https://theinfluentialconsultant.co.uk/downloads/80-years-of-life/%20 Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

If you think being an expert at HR is the key to running a successful business, then you couldn’t BE more wrong.Sure, being an expert in your field is important. After all, if you don’t know your craft, you won’t deliver great service—and without that, there are no referrals or glowing testimonials.But what if I told you there are other, equally or more important elements to your success?That’s exactly what today’s episode is about.You’ll discover:What criminals can teach you about becoming a successful business owner.Why programming yourself like a 3-year-old could be the key to creating better content for your audience.What I learned from becoming a “greedy little hamster”—and how that mindset shift helped improve my social circle.The one skill every HR consultant MUST master, and why it’s not much different than preparing for an employment tribunal.A quick way to fast-track your success and race ahead of your peers.This episode isn’t just about external strategies—it’s about ensuring your foundations are solid, so you can create the success you deserve.And if you want more insights like this, make sure to register for my free event next week, where we’ll go deeper into turning leads into clients—and selling without the sleaze.Or, if you need tailored help, grab a 1:1 strategy call with me to work through what's not working in your business—and how to fix it.But whether you take either of those options or not, make sure you tune in to this episode, because it could change the game for you.Timestamps:00:00 – Introduction to the Four C’s of Success for HR Consultants01:00 – How your circle of influence shapes business success 02:15 – Why surrounding yourself with the right people is key to growth 03:30 – How to elevate your thinking by changing your social circle 04:40 – The importance of coaching for HR consultants 05:50 – How a coach can fast-track your business growth 07:00 – Why self-talk can either make or break your HR consultancy 08:10 – Reprogramming your mindset to boost business results 09:15 – The role of closing sales in growing your consultancy 10:20 – Why closing isn’t about being pushy, it’s about leadership 11:25 – How to convert conversations into paying clients 12:30 – Why sending proposals isn’t the best way to close sales 13:30 – Mastering sales without feeling awkward or pushy 14:40 – How to stop wasting time on dead-end sales leads 15:50 – Why investing in a business coach can speed up success 16:55 – Fast-tracking your Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Most people think saving money makes them smart. While others fritter their money away without thinking about it.But investing in something to actually improve their lives? They pause and delay.Well, what if that's actually keeping you stuck?What if these habits of yours don't actually serve you?In this Sunday Session, I break down the biggest money mindset mistakes self-employed HR consultants make — and why clinging to your cash could be the most expensive decision of all.You’ll hear the story of the £1,000 course that changed everything for me, plus a thought challenge that might just shift how you treat money from today onwards.So tune in and enjoy.Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

If you're an HR Consultant who feels stuck on the content treadmill, chasing "leads" you met at networking events, or you're second-guessing your pricing...Know that you’re not doing anything wrong.You’ve just been sold a business model that looks sensible — but is actually built on guesswork, free advice, and hoping the right person finds you at the right time.This episode breaks down those issues and shows you exactly why it feels so hard — and what to do instead.I also share what’s happening in my upcoming 3-day live event, and why it could be the turning point your business has been crying out for.👇 IN THIS EPISODE, YOU’LL DISCOVER:How you’re accidentally training people to expect free advice (and what to do about it)Why “being visible” is not the same as getting hiredThe one part of your business you MUST control if you want consistent incomeWhat most HR consultants get wrong about proposals and pricingThe first step to creating a consultancy that runs on your terms, not someone else'sSo click to listen now.Timestamps:00:00 – Why your HR consultancy isn’t getting enough leads 01:00 – The feast-or-famine cycle explained for freelance HR consultants 01:50 – Why the standard HR consultancy business model doesn’t work 02:30 – Common HR consultant marketing mistakes nobody talks about 03:15 – How free consultations damage your HR brand and waste time 03:55 – The true cost of sending proposals as an HR consultant 04:45 – The hidden dangers of the ‘help everyone’ HR service model 05:15 – Why self-employed HR consultants feel stuck and invisible 05:50 – What HR consultants lose by giving away tailored advice 06:20 – The key to building a scalable HR consultancy 06:50 – A better system for attracting ideal HR consultancy clients 07:25 – Why lead generation for HR consultants doesn’t have to be hard 08:00 – How to stop chasing leads and start getting hired faster 08:30 – The one thing every successful HR consultancy gets right 08:50 – What you’ll get from the free HR consultant marketing event Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

If you’ve ever reached the end of the day and thought, “What did I even do today?” — this episode is for you.Because whether you realise it or not, your phone is stealing your time, your focus, and your confidence.And if you don't get intentional about it, your business (and your wellbeing) will suffer.In this short, no-fluff episode, I’ll unpack:📱 The shocking stats behind how much time we actually waste on our phones. 🧠 Why overuse leads to procrastination, low concentration, and poor self-esteem. 🍩 A simple analogy to help you see the damage it’s doing. 💡 The free app I recommend to start taking control back today.It’s time for a digital detox. And this is your first step.Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Most HR Consultants know they should be using video…But when it comes time to hit record, the same question always crops up:“What the hell am I even meant to say?”If that’s you — stuck staring at the camera, second-guessing yourself, and unsure where to start — then this episode is for you, my friend.You’ll discover:The 8 types of videos every HR Consultant can (and should) record to win leads and clientsA simple structure that makes your videos clear, persuasive, and easy to film — even if you’re not a “natural” on cameraWhy not sounding slick and polished can actually make your videos MORE effectiveWhat to do if you're worried you'll run out of things to say — and how to avoid “content block” foreverThe mindset shift that separates those who grow on video… from those who stay stuck in their headsAnd much, much moreSo if you want to start showing up, standing out, and turning videos into sales — instead of procrastinating and avoiding doing video whatsoever, then listen to this episode and get the answers you need.Because creating client-winning videos ain’t difficult… when you know what you’re doing (and that's what you're about to discover).And when you're ready, click here to get your ticket for the FREE event I'm hosting next month. Spaces are limited, so act fast if you don't want to miss out.Timestamps:00:00 – How HR consultants can overcome fear of video content creation01:41 – Why simple face-to-camera videos work best for consultants03:01 – Should you give away HR advice for free in your content?04:10 – How to turn rambling recordings into polished video scripts05:17 – 8 high-converting video formats for HR consultants06:35 – Quick tips: short HR videos that boost authority and trust07:41 – Answering FAQs: turn client questions into lead-generating videos09:00 – Myth-busting videos: challenge bad HR advice and stand out10:26 – Storytelling for HR consultants: how to showcase real client winsThe structure to follow for high-impact client success videos.12:01 – Explainer videos: simplify tricky HR topics and attract viewsHow to educate without overwhelming, even if your topic is complex.13:31 – Behind-the-scenes content to show how you think and work15:08 – How to use video rants (wisely) to attract the right HR clients16:54 – Share your values: belief-building videos that position your brand18:40 – 4-part structure for recording confident, engaging HR videos24:26 – Final pep talk: The only bad video is the one you didn’t make. Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

If you’ve ever felt a bit off… like things should be fine, but you're just not thrilled with how life feels — this episode is for you.Because today, I’m introducing a simple but powerful tool: the Circle of Life.It shows you exactly where things feel strong, where they’re wobbling, and why fixing just your business isn’t enough if other areas of your life are being neglected.Whether it’s your health, your relationships, your finances or your fun — every part of your life is connected.And when one segment is off, the whole wheel struggles to turn.So tune into this short but powerful episode, and discover:🛞 What the 8 segments of the Circle of Life are — and how to make sure they’re working for you, not against you 🧭 A simple monthly check-in habit to build more balance, calm and clarityBecause you’re not just building a business. You’re building a life.And this is your invitation to check in, realign, and grow from the inside out.PS - Here's a link to get your own Circle of Life to fill in.Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

If you've ever thought about using video to market your HR consultancy… but felt like the tech might let you down then this episode is for you.Because today, I’m breaking down exactly what you do and don't need to look and sound confident on camera.No expensive equipment. No fancy editing. No Hollywood lighting.Just simple, clear advice to help you finally start showing up in video — and attracting the leads and clients your consultancy deserves.Here’s what we cover:Why your camera quality isn’t the reason people buy from you — and what is.The one recording-angle mistake that could be making your videos feel awful for viewers (and how to fix it in seconds).The simple swap that can instantly improve the sound of your videos — no mic needed.The truth about video perfection and why a few stumbles might actually help you win clients.How to use ChatGPT as an expert personal script editor — so you know if your video is good enough before posting.By the end of this episode you'll have a no-fuss setup that helps you feel ready to press record — and finally put your face, voice, and message out there.So tune in now.Timestamps00:00 – Why HR consultants need video content to get clients00:23 – Common fears about filming marketing videos01:01 – How to film business videos using just a phone01:49 – Is iPhone or Android good enough for content creation?02:27 – Why polished video can hurt your consultancy brand03:06 – Best smartphones for creating HR marketing videos03:51 – How to use natural light for professional-looking video04:18 – Best places to record video content at home04:56 – How to stabilise your phone without a tripod06:26 – Simple upgrades to improve your video quality fast06:39 – How to frame your videos to build trust with clients07:12 – Fix bad lighting and shadows in DIY videos09:00 – How to get great sound for videos without buying a mic09:56 – Should you record horizontal or vertical videos for LinkedIn?12:29 – Why posting on every platform can harm your reach13:12 – How to use ChatGPT to write better video scripts14:31 – What to say on camera if you're nervous or awkward15:34 – How to stay consistent with your video marketing schedule Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

In this first Sunday Session, I’m sharing what these new weekly mini-episodes are all about, how they’ll help, and why mindset isn’t a luxury for HR consultants… it’s a necessity.You’ll discover:🎯 What to expect from these short, weekly episodes 🧠 Why mindset and beliefs shape every result you get in businessBecause you’re not just here to run a business.You’re also here to become the best you you can be.Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

If you’ve ever said, “I know I should do video, but…” — this episode is for you.Because today, I’m breaking down the 6 most common fears that stop brilliant HR consultants like you from ever pressing record.And if you want to be seen as the expert, stop relying on referrals, and finally build trust at scale — then video isn’t optional.It’s essential. Because as we discussed in last week’s episode, video content is the fastest way to build visibility, trust, and leads.The good news? Creating video content is easier than you think.And none of the fears holding you back are as real or important as they seem.So listen in and discover:📌 Why trying to be “original” is stopping you from getting clients — and what to do instead 💬 The overlooked mindset shift that makes criticism irrelevant (and frees you to post) 🎯 A Cambridge academic rule that proves your video content is already good enough ⏰ How 5 minutes of video can generate leads while you sleep 📱 The truth about tech, lighting, and whether video actually fits with “serious” HR workBecause if you’re ready to stop hiding and start standing out from the crowd of HR Consultants — this is the episode for you.Timestamps:00:00 – Why most HR consultants don’t use video content (and lose leads because of it) 01:43 – Does video marketing actually work for HR consultants in 2025? 02:35 – Top 6 reasons HR consultants avoid posting video content 03:03 – How to overcome imposter syndrome when creating HR videos 04:01 – Why HR buyers follow people, not information (and how to stand out) 05:00 – How to stop worrying about being judged when posting videos online 06:04 – The mindset shift that helps HR consultants overcome fear of criticism 07:20 – What happens if no one watches your video? (Worst case explained) 08:49 – How to deal with negative comments on your LinkedIn or video content 09:54 – Why your HR videos don’t need to be perfect (Cambridge rule explained) 11:10 – How to know if your HR expertise is good enough for video content 12:28 – “I don’t have time for marketing”: how to make space for video content 13:34 – Why 5 minutes of video marketing beats 3 hours of networking 15:11 – How to create great HR video content without fancy tech or setup 16:50 – Does video make HR consultants look unprofessional? (Myth debunked) 21:13 – Why visibility matters more than perfection for HR consultants in 2025 Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

If you’re an HR Consultant who’s tired of being the “best kept secret”, sick of churning out content that no one sees, and wondering how to finally stand out from the crowd…This episode is for you.Because I’m kicking off a 4-part series on the most underused marketing tool in your toolkit: video.In this episode, you’ll discover:📹 Why video builds trust quicker than any LinkedIn post, email, or blog ever will. 🎯 How to shortcut the sales process just by showing your face. 🧠 The Cambridge University mindset shift that’ll cure your perfectionism for good. 📈 How social media algorithms actually work — and why video gets 3x more reach. 👀 A dead-simple way to stand out from every other HR Consultant whilst posting the exact same content as them.So if you’re ready to get more leads, build faster trust, and finally grow a consultancy that doesn’t rely on referrals or random DMs…Start here.Timestamps:00:00 – Video marketing for HR consultants: why most avoid it and lose leads 01:30 – What this 4-part series will teach you about getting more HR clients with video 03:00 – How YouTube and Google can make your HR content more visible 04:30 – Why most LinkedIn posts go unseen (and how video flips the algorithm in your favour) 06:00 – Build trust with potential clients faster using short, simple video content 07:30 – How emotions drive buying decisions (and how to create that emotional impact on video) 09:00 – Written vs. video: what actually builds trust and connection with buyers 10:30 – Why you don’t need perfect content — and what Cambridge University proves about ‘good enough’ 12:00 – 82% of buyers say video influences their purchase — here’s how to use that stat to your advantage 13:30 – How to turn organic videos into lead generators (without paying for ads) 15:00 – Why HR clients always choose the consultant they feel most connected to 16:00 – Stand out from other HR consultants using tone, body language, and confidence on camera 17:00 – How video triples your LinkedIn reach (and why the algorithm loves it) 18:00 – The hidden reason social platforms push video — and how to benefit from it 19:00 – The ‘content vs. connection’ shift that helps HR consultants win more clients 20:00 – A practical way to repurpose your LinkedIn posts into high-impact videos 21:00 – Why video messages work better than text in proposals and sales conversations 22:00 – How to build trust, boost visibility, and win more clients — just by showing your face 24:00 – 5 big reasons to start using video in your HR consultancy today 26:00 – The cost of avoiding video: slower trust, fewer leads, and missed sales Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

If you're an HR Consultant who’s fed up with LinkedIn’s algorithm, bored of networking events, and wondering where the actual clients are hiding…This episode might be for you.Because I sat down with Daniel Kirk, founder of ReadyRead and Reddit growth expert, to unpack how HR Consultants can use Reddit to:💬 Find people actively asking HR questions. 📈 Get their name seen by thousands — without spending a penny on ads. 🎯 Generate inbound leads without sounding salesy.In this conversation, you’ll hear:Why Reddit might be the biggest SEO hack no one in HR is talking about.How to position yourself as the go-to HR consultant without pushing your services.What makes Reddit completely different (and arguably better) than LinkedIn for visibility.A step-by-step process you can follow today to get leads and clients for your HR consultancy — even if you’ve never used Reddit before.And how you can do all this without creating a single post of your own - or even DMing anyone!Just a free, overlooked platform where people are already asking for the kind of help you offer.If you want a clever way to get more leads — without selling your soul or spending hours online — tune in.This one might just change the way you think about marketing forever.SEO Timestamps for HR Consultants:00:00 – Can HR consultants really get leads from Reddit? 00:42 – Daniel Kirk’s Reddit marketing results: from startup to 8-figure exits 01:55 – What is Reddit and why HR consultants should care about it 04:09 – What are subreddits? How HR consultants can find niche client groups 06:32 – Reddit vs LinkedIn: Which platform gets better results for HR consultants? 08:10 – How to get seen by thousands on Reddit without paid ads or followers 09:57 – Is Reddit a good place for HR consultants to promote their services? 11:00 – Two Reddit strategies explained: which one works for HR consultants? 12:44 – How to optimise your Reddit profile to attract HR leads 14:44 – How HR consultants can find client problems on Reddit (without using Reddit search) 17:00 – How to write Reddit comments that generate inbound HR client enquiries 18:13 – Evergreen marketing: How your Reddit posts can rank on Google for years 19:00 – Should HR consultants message leads on Reddit? (How to do it right) 21:03 – Why now is the best time for HR consultants to start using Reddit 22:14 – How Google and Reddit's partnership creates an SEO opportunity for HR professionals 24:02 – How to start using Reddit to attract ideal HR clients — step-by-step Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

If you're an HR Consultant who wants to offer something more strategic than policies, more valuable than a one-off training — and more profitable than firefighting...This episode is for you.I sat down with Steve Jones, expert in employee motivation and long-time collaborator with government taskforces, to unpack how HR Consultants can use Motivational Maps to:Win long-term clientsReduce grievances, disciplinaries, and quiet quittingAnd deliver measurable business results that set them apart from the crowdWe’re not talking theory here. We’re talking commercial advantage.In this conversation, you’ll hear:How motivational mapping gives you a way to measure and improve what’s really going on beneath the surface for your clients.Why this tool helps you spot problems before they become HR issues.How consultants can use motivational maps to retain clients, sell strategic services, and charge more for their work.And a case study where using motivational maps saved a firm over £1 million.This isn’t about adding more to your plate.It’s about adding a tool that adds value to your clients and your business easily and efficiently.So if you want a repeatable way to stay embedded in your client’s world — and finally move beyond transactional HR work — tune in.This one could be just what you're looking for.Timestamps:00:00 – Why HR Consultants should care about motivation, not just marketing 00:28 – What motivational maps are (and why they’re not just personality tests) 01:14 – Steve’s journey: from Fitness First to government-backed engagement work 04:20 – The real issue: knowing vs. implementing what actually drives people 05:05 – Case studies: how motivational maps boosted performance and retention 07:12 – Resilience vs. motivation — and why employers often miss the difference 07:54 – How motivational maps work (and what the data reveals) 09:47 – Preventing team conflict and improving culture with motivational insights 11:02 – What HR consultants really gain from using this tool 12:39 – Why change initiatives often fail — and how to fix that with mapping 14:47 – How this tool helps you win clients, keep clients, and raise your value 17:02 – Hidden costs of disengagement (and how one firm saved £1M) 19:01 – Creating businesses that feel energised — not just operational 20:03 – 4 elements of truly engaged cultures (and why most companies miss them) 22:02 – How to get trained, licensed, and start offering this to your clients 23:55 – Final thoughts: a simple tool that gives you a strategic edge Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

I’ve spent more time talking to ChatGPT over the last year than I have with most people in my life.Not even joking.It’s helped me write emails, sales pages, podcasts, launches, lead gen systems — you name it. So for this week's podcast episode I thought I’d flip things around and ask:“What do you think people should know about me?”And what it came back with… was fascinating.So in this episode, I’m doing something a little different. I’m handing the mic to ChatGPT and sharing:The 10 things ChatGPT says you should know about me (some of which I strongly disagree with)How many hours I’ve actually spent using ChatGPT (spoiler: it’s a lot)What it’s picked up about my business style, client approach, and marketing beliefsWhich comments I push back on — and whyAnd how you can use this idea to create powerful content that introduces you to your audience without braggingWhether you’re new to the podcast or have been listening a while, this is a behind-the-scenes, slightly cheeky, and surprisingly insightful look at how I show up in business — from the perspective of the AI that knows me best.So tune in now — and if you like the idea the prompt you can use to create your own version is below:🧠 Want to try this for yourself? Copy and paste the prompt below into ChatGPT:Prompt:“ChatGPT, give me a rough estimate of how many hours we’ve spent together. Then give me a list of 10 things you think my ideal clients should know about me — based on how I think, talk, and serve people. Then explain why you chose those 10.”💬 Once you’ve got your content share it. Tag me on LinkedIn or email it over — I’d love to see what ChatGPT has to say about you. Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

I recently ran a poll on LinkedIn about running adverts — and the results were fascinating.The overwhelming takeaway? Most HR Consultants either aren’t running ads at all, or they have tried them… but ended up disappointed with the results.And honestly? I get it. Ads can feel risky — especially if you’re worried about wasting money, getting it wrong, or ending up with zero leads.But here’s the truth:Ads are one of the best tools an HR Consultant can use to generate leads on-demand — if you do it right.Importantly, you don’t need a huge budget. You just need the right message, the right landing page, and the right mindset.So in this episode, I’m lifting the lid on adverts and sharing:What HR Consultants get wrong when running ads (and how to avoid making that same mistake).Why Google Ads are the #1 platform for you to run adverts on.What to actually sell in your ads (hint: it’s not your HR services).The biggest advantages of running ads — for your business and your lifestyle.When you shouldn’t run ads yet (and what to fix first).How I’m getting perfect-fit leads for just £2.50 each — and how you can too.And why I genuinely believe ads are the best lead gen method for HR Consultants.So tune in now if you’re ready to stop waiting for referrals and start creating consistent interest in your consultancy.Timestamps:00:00 – Why HR Consultants struggle with adverts 01:20 – Should HR Consultants run adverts? 02:10 – How adverts help you manufacture leads on demand 03:25 – Why ads work in any HR niche (if you get specific) 04:47 – You control the message and the volume 05:47 – The power of scalable and predictable ad funnels 07:13 – Why adverts might not be right for you (yet) 07:23 – Ads magnify what’s working — or what isn’t 08:30 – Why a vague message will cost you money 09:17 – The danger of sending ad traffic to your homepage 10:25 – What happens after someone downloads your lead magnet 11:01 – Summary: ads can work — but only with the right message 11:47 – Use low-cost testing to validate your advert funnel 12:34 – What good data looks like in your ad funnel 13:31 – The 4 types of adverts HR Consultants can run 13:45 – Why Google Ads are best for solving known HR problems 15:10 – Why Facebook Ads are great for attention-grabbing lead magnets 18:05 – Why HR Consultants should be cautious with LinkedIn Ads 19:22 – What your advert should actually do 20:28 – How to write adverts that sell the click, not the service 22:11 – Where to send ad traffic (and what to avoid) 23:33 – The only job of your ad: get the click 24:23 – What to do once someone downloads your lead magnet 25:30 – What your email sequence needs to do 26:29 – This is the easiest way to grow your HR consultancy 27:35 – The reality of not building this system 28:00 – T Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/