Pest Control Legends

On this episode of Pest Control Legends, Dan Leibrandt interviews Ryan Marshall, founder and CEO of Vinx Pest Control. Ryan started Vinx in 2015 with a $10,000 Costco credit card, a white truck, and a bunch of stickers he ordered online. Eleven years later, Vinx is a multi-state operation with locations across Utah, South Carolina, North Carolina, and Virginia servicing tens of thousands of homes, and Ryan has become one of the top operators in the door-to-door pest control space.Ryan makes the case that service managers, not sales reps, are the real growth lever most pest control owners are overlooking. He breaks down what he actually looks for when hiring service managers, why he wants them in the field instead of the office, and how a great service leader bridges the retention gap that kills most door-to-door companies. He also gets specific on how Vinx got their technicians to embrace upgrades without using the word sell, the Roger Bannister effect inside a technician team, and why paying up for A-plus talent has been one of the harder but more important lessons of his career.The second half of the conversation goes deep on the tactical side. Ryan shares the initial-service pricing study that changed how they pay door-to-door reps, the selfie-style proof of service videos that have transformed customer retention, how implementing EOS helped them cut average route miles from the fifties down to the low twenties, and the specific KPIs Vinx tracks every week. If you're scaling a pest control company, wrestling with door-to-door attrition, or trying to figure out where your real bottlenecks are, this episode will give you a full playbook of things to steal.Ryan Marshal, CEO and Founder of Vinx Pest Control:LinkedIn: linkedin.com/in/ryan-marshall-14205b26Facebook: https://www.facebook.com/llahsramnayrDan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Podcast Chapters:0:00 — Intro0:50 — Starting Vinx with a $10K Credit Card4:20 — What Makes a Great Service Manager9:00 — Leadership and Motivating Your Team11:50 — Getting Technicians to Embrace Upgrades18:10 — The Roger Bannister Effect and Team Culture21:00 — Door-to-Door Sales and What Actually Works23:50 — Solving the Door-to-Door Attrition Problem27:30 — Vinx's Tech Stack and Proof of Service Videos32:40 — Why Word Choice Matters in Pest Control36:20 — Managing a Multi-State Operation39:20 — Implementing EOS and Tracking KPIs44:20 — Cutting Route Times in Half46:20 — Final Message: Stop Being the Bottleneck49:50 — Where to Connect with Ryan#pestcontrolmarketing #pestcontrolbusiness #pestcontroladvertising #pestcontrolleads #pestcontrolads #pestcontrollegends #danleibrandt #pestcontrolowner #pestcontrolpodcast

On this episode of Pest Control Legends, Dan Leibrandt interviews Preston Peterson, co-owner of Alta Pest Control, ranked #26 on the PCT Top 100. Preston started out selling pest control door to door, built Ardent Pest Control onto the Inc 5000 for seven consecutive years, then merged with Alta in 2022 to create one of the fastest-growing companies in the industry. He has had six exits in pest control and now owns multiple businesses across different industries from his home base in Puerto Rico.Preston walks through the full story of the Ardent and Alta merger, a rare true strategic merger where neither company bought the other, and explains why seeing the bigger picture is what makes deals like that possible. He breaks down the private equity process that followed, why he stepped back from the CEO seat after 20 years of running companies, and why most pest control owners stay small because of ego rather than strategy. He also gets tactical on culture, sharing the specific things Ardent did to create a company where technicians literally tattooed the logo on their bodies.The conversation also goes somewhere most business podcasts don't. Preston opens up about the depression he experienced after his biggest exit, the identity crisis of having money but no purpose, and the day trading losses that came with it. He shares how faith, serving the youth at his church in Puerto Rico, and returning to vision-based goal setting pulled him out of it, and why chasing results without becoming the person who can handle those results is the fastest way to lose everything. Whether you're bootstrapping your first branch, eyeing a merger, or wondering what comes after the exit, this episode will give you a lot to think about.Preston Peterson, Co-owner of Alta Pest Control:LinkedIn: https://www.linkedin.com/in/preston-peterson-9637304Instagram: https://www.instagram.com/preston_peterson848/Facebook: https://www.facebook.com/preston.peterson.33Dan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Podcast Chapters:0:00 — Intro 0:50 — How Preston Got Into Pest Control3:00 — Starting Ardent with $7K and Credit Cards6:00 — The "20-Year Overnight Success" Reality7:30 — College vs. Dropping Out to Build10:10 — The Ardent and Alta Merger Story14:00 — Why Most Owners Can't See the Bigger Picture17:45 — Going Private Equity After the Merger19:45 — Why Owners Fight to Stay Small (Ego vs. Growth)23:30 — Building a Culture People Tattoo on Their Bodies28:00 — Hiring Leaders Who Actually Believe Your Core Values31:30 — Bootstrapping vs. Raising Capital33:40 — Becoming the Person Your Business Needs37:00 — Moving to Puerto Rico and the Depression That Followed44:00 — How Faith and Serving Youth Pulled Him Out47:00 — Vision Boards, Prayer, and New Businesses53:00 — Why You Can't Skip the Journey57:30 — Being Around Billionaires in Puerto Rico1:02:00 — Why Pest Control Owners Are Prideful1:06:30 — Your Business Is Either Outgrowing Your People or Vice Versa1:15:50 — Final Message: Enjoy the Journey1:18:20 — Where to Connect with Preston#pestcontrolmarketing #pestcontrolbusiness #pestcontroladvertising #pestcontrolleads #pestcontrolads #pestcontrollegends #danleibrandt #pestcontrolowner #pestcontrolpodcast

On this episode of Pest Control Legends, Dan Leibrandt interviews Greg Young, co-founder of Natura Pest Control. Greg has spent nearly two decades building pest control businesses across the US. He started his first company in 2012, scaled it to five offices, and sold it to Terminix in 2017 for over $4 million — then started over from scratch that same year and has since built back to roughly $7 million in revenue.Greg opens up about the hard lessons from his first company, including why being three salespeople-turned-owners created a business that was great at selling accounts but terrible at keeping them. He walks through the partnership dynamics that shaped two decades of his career, how to recognize when partners want fundamentally different things, and why getting brutally honest about what you actually want is the single biggest unlock for an owner. He also explains how his perception of money completely shifted post-exit, and how that change reshaped every decision in the rebuild.The conversation goes deep on building a customer-centric operation, including the 7-step customer experience roadmap Natura uses to drive retention, why your professional background (sales, tech, accounting) silently defines how you run your company, and how they took churn from 38% down to 14%. Greg and Dan also cover when door-to-door is the right play versus when it becomes a long-term liability, what traits actually matter in a business partner, and why the most important job of a pest control owner is finding the #1 bottleneck holding the business back — which is often the owner himself.Greg Young, Co-founder of Natura Pest Control:LinkedIn: https://www.linkedin.com/in/gregcyoung/Facebook: https://www.facebook.com/graphicbeastDan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Podcast Chapters:00:00 Introduction to Greg Young04:23 The Journey of Starting Natura Pest Control10:38 Understanding What You Really Want in Business15:11 The Dynamics of Business Partnerships21:32 Traits of Successful Business Partners24:40 The Reality of Entrepreneurship25:50 Navigating Business Challenges28:34 The Decision to Sell29:41 Starting Fresh: A New Approach31:46 Customer-Centric Business Model37:00 Understanding Churn Rates40:45 The Ethics of Door-to-Door Sales45:05 Diversifying Marketing Strategies47:53 Finding and Fixing Bottlenecks#pestcontrolmarketing #pestcontrolbusiness #pestcontroladvertising #pestcontrolleads #pestcontrolads #pestcontrollegends #danleibrandt #pestcontrolowner #pestcontrolpodcast

On this episode of Pest Control Legends, Dan Leibrandt interviews Carmen Reino, founder and president of Anchor Pest Control out of East Brunswick, New Jersey. Carmen left a career in IT on Wall Street, bought a small pest control company for $120,000 with zero industry experience, and has since built it into an eight-figure operation servicing the entire tri-state area.Carmen breaks down exactly how he grew, from landing housing authority bids and deploying one of the first bed bug detection dogs, to building a review culture that's generated over 13,000 Google reviews across four locations. He shares why he stayed mostly commercial for nearly two decades before shifting toward residential, how he grew 25% last year with almost no marketing spend, and the hard lessons he learned from two failed acquisitions.This conversation also gets into the specific tools and strategies Carmen uses to stay ahead, from AI sales coaching with Siro, to branded water bottles at local little leagues, to incentive structures that pay technicians an extra $1,000 to $2,000 a month. Whether you're stuck at $2 million or pushing toward eight figures, Carmen's approach to branding, hiring competitive people, and borrowing from other home service industries is full of ideas you can act on today.Carmen Reino, Owner of Anchor Pest Control:LinkedIn: https://www.linkedin.com/in/carmen-reino-29019733Facebook: https://www.facebook.com/carmen.reino.3511/Instagram: https://www.instagram.com/carmenreino79/Dan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Podcast Chapters:00:00 Carmen's Journey into Pest Control02:51 Growth Strategies and Early Challenges05:51 Transitioning to Residential Pest Control09:07 Understanding Profitability in Commercial vs. Residential12:07 Key Breakthroughs in Business Growth15:32 Implementing EOS and Organizational Changes18:29 The Power of Reviews and Branding21:45 Future Growth and Marketing Strategies25:54 Starting Right: The Importance of Branding26:50 Buying vs. Starting: Navigating Business Ownership27:45 Lessons from Failed Acquisitions29:55 Key Performance Indicators: Tracking Success34:28 Breaking Through Growth Barriers37:01 The Role of Positivity in Business41:44 Adapting to Change: The Future of Pest Control#pestcontrolmarketing #pestcontrolbusiness #pestcontroladvertising #pestcontrolleads #pestcontrolads #pestcontrollegends #danleibrandt #pestcontrolowner #pestcontrolpodcast

On this episode of Pest Control Legends, Dan Leibrandt interviews Paul Alley, president of Pestmaster Services of the Hudson Valley and a 39-year veteran of the pest control industry. Paul is an associate certified entomologist, a bedbug detection canine handler, and the leader of the #1 franchise in the entire Pestmaster system with a team of 42 professionals.Paul and his wife Amy started from scratch in 2001, doing just $35,000 in revenue their first year in a market where they knew nobody. Today they service everything from residential accounts to government contracts at West Point Military Academy and the New York Governor's Mansion — and Paul maintains a customer churn rate under 1%, with clients staying an average of 7 to 10 years.In this conversation, Paul breaks down how he built that kind of loyalty through old-fashioned customer service, his no-nonsense hiring process (including why he walks every candidate to their car), how he and Amy divide responsibilities to run the business together, and how he now manages the entire operation remotely from a fishing dock in Vero Beach, Florida. This one is packed with real lessons on leadership, trust, and building a company that runs without you in the truck.Paul Alley, Owner of Pestmaster Services of the Hudson Valley:LinkedIn: https://www.linkedin.com/in/paul-alley-ace-975144aFacebook: https://www.facebook.com/paulalleysrDan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Podcast Chapters:00:00 Introduction to Paul Alley02:34 Building the Pestmaster Franchise04:14 Navigating Government Contracts11:30 The Role of Family in Business12:21 Importance of CRM and Software15:42 Opening New Markets in Pest Control18:37 Generating Leads and Sales20:28 Customer Retention Strategies22:54 Hiring and Trust in the Workplace33:38 Balancing Business and Personal Life49:43 Final Thoughts and Advice#pestcontrolmarketing #pestcontrolbusiness #pestcontroladvertising #pestcontrolleads #pestcontrolads #pestcontrollegends #danleibrandt #pestcontrolowner #pestcontrolpodcast

In this episode of Pest Control Legends, Dan Leibrandt interviews Chad Louk, the founder of Prodigy Pest Solutions and Prodigy Marketing Pros. Chad shares his journey from getting recruited into door-to-door sales right out of high school to building a multi-branch, eight-figure pest control operation across Florida — starting with just $7,000 and a beat-up Ford Ranger. He opens up about his rough first summer selling only 78 accounts, the years he spent stuck in the truck as a one-man show, and what it finally took to step out of the field and into a true leadership role.Chad breaks down the nuts and bolts of how he uses door-to-door sales to break into new markets, including his strategy of growing a branch to $2 million before scaling back and layering in other marketing channels. He also shares his approach to training reps as technicians first, why he believes in hiring ahead even when it hurts short-term profits, and how his technicians are now driving revenue through cross-selling services like rodent exclusion and termite treatments.Whether you're a solo operator trying to get out of the truck or an established company looking for new ways to grow, this episode is packed with real-world lessons on scaling, team building, and knowing when to take risks. Chad also discusses the realities of acquisitions at different company sizes, the KPIs he tracks daily, and why being friendly with your competition might be one of the smartest moves you can make.Chad Louk, Founder of Prodigy Pest Solutions:LinkedIn: linkedin.com/in/chad-louk-5844b6117Instagram: https://www.instagram.com/chadlouk/Facebook: https://www.facebook.com/chad.louk/Dan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Podcast Chapters:00:00 Introduction to Chad Louk 03:07 The Transition from Technician to Business Owner08:55 Secrets to Successful Door-to-Door Sales13:44 Consulting vs. Implementation in Pest Control21:35 Scaling from One to Ten Million25:05 Pros and Cons of Wildlife Services27:05 Team Building and Hiring Lessons30:11 Branch Expansion Strategies33:40 Market Differences in Door-to-Door Sales36:10 Key Performance Indicators in Pest Control39:55 Online Advertising Strategies40:41 Advice for Pest Control Owners##pestcontrolbusiness #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolads #pestcontrollegends #danleibrandt #pestcontrolowner #pestcontrolpodcastpAsIzFRQajLnm3FFSjm6

In this episode of Pest Control Legends, Dan Leibrandt interviews Jared LaJaunie, founder and CEO of LaJaunie's Pest Control, one of the most impressive regional pest control companies on the Gulf Coast doing over $12 million in annual revenue. Jared shares his remarkable journey from starting as a $10/hour termite technician at Orkin at age 19 to building a multi-location operation with dozens of trucks and a large team. He breaks down why it took him 9 years to reach $1 million in revenue, and how he then grew to over $12 million in just the next 7 years after joining a mastermind and completely transforming his mindset and systems.Jared reveals the exact turning point that changed everything: joining a mastermind with Donnie Shelton and other successful operators who were doing far more revenue than him. He explains the systems he implemented that he wasn't doing before, including building an inside sales team, switching from monthly to quarterly auto-pay services, tracking KPIs and making data-driven decisions, and creating SOPs for every service. Jared also shares why most pest control owners face the same recurring problems (hint: it's almost always mindset), how to properly look at your numbers to make better decisions, why raising prices is essential for growth, and the truth about staying busy year-round even in cold climates.Whether you're stuck at under $1 million and can't seem to break through, struggling to get out of the field and stop being a technician, or looking to scale past $5 million with better systems and leadership, this episode delivers hard-earned lessons from someone who's been in the trenches and built an 8-figure company. Connect with Jared on Facebook and check out his mastermind Eagles Nest at eaglesnest.com to learn more about his growth strategies and mindset coaching.Jared LaJaunie, CEO of LaJaunie's Pest Control:Facebook: https://www.facebook.com/jared.lajaunie/LinkedIn: https://www.linkedin.com/in/jared-lajaunie-3491306b/Dan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Podcast Chapters:00:00 Introduction to Jared LaJaunie04:35 Early Days of Building LeJaunie's Pest Control08:58 The Impact of Mastermind Groups on Growth11:29 Shifting Mindsets: From Technician to Business Owner19:10 The Eagle's Nest Mastermind: Giving Back to Entrepreneurs24:18 Mindset Matters: Believing in Success29:20 Understanding Your Numbers: The Key to Growth35:30 Lead Generation: Strategies for Success39:27 Winter Strategies: Keeping Business Alive Year-Round45:11 Words of Wisdom: Advice for Pest Control Owners#pestcontrolmarketing #pestcontrolbusiness #pestcontroladvertising #pestcontrolleads #pestcontrolads #pestcontrollegends #danleibrandt #pestcontrolowner #pestcontrolpodcast

In this episode of Pest Control Legends, Dan Leibrandt interviews Chase Goodeill, president of Goodall Holdings and CEO of Pest Control Consultants, the largest privately-held pest control company in Illinois doing over $11 million in annual revenue. Chase breaks down how he transformed his family's small pest control business into a multi-state operation through strategic acquisitions, inside sales mastery, and a relentless focus on recurring revenue. He shares his journey from working as a technician with his dad to taking full ownership in 2021 and doubling revenue year-over-year multiple times.Chase reveals his complete playbook for sustainable growth, including how his inside sales team closed $3 million in recurring revenue in one year, why recurring contracts are the "holy grail" of the pest control industry, and the exact systems he uses to convert leads into quarterly customers. He walks through his 10 acquisitions since 2019, sharing hard-earned lessons from deals gone wrong, how to protect yourself with holdback clauses, and why maintaining acquired companies' digital assets can generate massive free leads. Chase also explains his approach to door-to-door sales, how to finance million-dollar acquisitions without PE backing, and why leveraging real estate equity has been key to his growth strategy.Whether you're a solo operator looking to scale past $3 million, considering your first acquisition, or trying to build a high-performing inside sales team, this episode delivers actionable strategies from someone who's grown a pest control company to 8 figures while staying privately held. Connect with Chase on LinkedIn and Facebook to learn more about his acquisition strategies and growth systems.Chase Goodeill, Founder of Pest Control Consultants:LinkedIn: https://www.linkedin.com/in/chase-goodeill-89ba40b2/Facebook: https://www.facebook.com/chase.goodeill/Dan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Podcast Chapters:00:00 Introduction to Chase Goodeill01:56 Chase's Journey into Pest Control05:11 Building an Inside Sales Team07:14 Closing Leads and Subscription Services09:31 The Importance of Recurring Revenue10:54 Transitioning Leadership and Company Growth19:20 Strategies for Rapid Growth and Acquisitions22:49 Lessons Learned from Acquisitions28:13 Strategic Acquisitions in Pest Control30:08 Understanding Company Size and Value31:46 Leveraging Real Estate for Business Growth33:57 Lessons from Major Acquisitions35:33 Forecasting Revenue and Growth Strategies37:55 Launching New Branches: The Essentials39:44 The Value of Door-to-Door Sales44:28 Recommended Reads for Pest Control Owners46:57 Extreme Ownership and Goal Alignment#pestcontrolmarketing #pestcontrolbusiness #pestcontroladvertising #pestcontrolleads #pestcontrolads #pestcontrollegends #danleibrandt #pestcontrolowner #pestcontrolpodcast

In this episode of Pest Control Legends, Dan Leibrandt interviews Breton Bess, a Golden Door Award winner, US veteran, and owner of four successful pest control branches who has built and sold multiple high-performing companies. Breton breaks down how he grew a pest control branch from zero to $5.5 million in just three years using door-to-door sales and strategic team building. He shares the military discipline and attention to detail that shaped his leadership style, plus his proven system for recruiting, training, and managing sales teams that can scale to 45+ reps.Breton reveals his complete playbook for door-to-door success, including how to find and recruit top performers (hint: target college athletes), avoid the biggest mistakes sales reps make at the door, and close switchover customers who are already working with competitors. He explains why less is more when selling pest control, how to replicate yourself by delegating low-leverage tasks, and the exact training materials he uses to turn rookies into top producers. Breton also shares insights on maintaining high customer retention, cross-selling additional services like mosquito and termite treatments, and building a team culture that drives results.Whether you're a solo operator looking to hire your first sales rep, a technician wanting to scale beyond doing the work yourself, or an established owner ready to build a recruiting machine, this episode delivers actionable strategies from someone who's done it multiple times. Connect with Breton on Instagram @breton_bess to learn more about his door-to-door systems and pest control expertise.Breton Bess, Owner of Insight Pest Solutions:Instagram: https://www.instagram.com/breton_bess_/?hl=enLinkedIn: https://www.linkedin.com/in/breton-bess-a1b3a7128/Dan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Podcast Chapters:00:00 Introduction to Breton Bess02:41 Lessons from Military Discipline04:52 Transitioning to Pest Control09:14 The Golden Door Award and Sales Mastery11:19 The Importance of Leadership and Self-Education12:27 Replicating Yourself in Business16:07 High Leverage Tasks for Growth18:28 Scaling to $5.5 Million in Three Years20:37 Recruiting Top Talent in Door-to-Door Sales23:28 The Importance of Authenticity in Coaching26:16 Traits of Successful Salespeople27:22 Effective Training Strategies for Sales Teams29:51 Common Mistakes in Door-to-Door Sales33:04 Understanding Customer Needs and Expectations40:06 The Role of Customer Care in Business Growth#pestcontrolmarketing #doortodoor #doortodoorsales  #pestcontrolbusiness #pestcontroladvertising #pestcontrolleads #pestcontrollegends #danleibrandt #pestcontrolowner #pestcontrolpodcast

In this episode of Pest Control Legends, Dan Leibrandt interviews Dave Bradford, the CEO of Certus Pest, a $100 million pest control company operating across the US and Canada. With a background in finance and M&A, Dave has been involved in over 100 acquisitions throughout his career, including serving as CFO at Environmental Pest Service before joining Certus. Dave breaks down exactly what makes a pest control company valuable, the biggest red flags buyers look for, and the most common financial mistakes owners make when trying to scale or prepare for an exit.They dive deep into the fundamentals that drive valuations, from customer retention rates and recurring revenue percentages to the importance of cultural fit in acquisitions. Dave shares specific metrics buyers care about, like ideal cancellation rates for pest control (1.5%) versus termite services (under 1%), and explains why high employee turnover is one of the biggest red flags in due diligence. He also reveals where pest control companies waste money, particularly in marketing and credit card processing fees, and how owners can improve cash flow regardless of their company size.Dave's core message to pest control owners is simple: keep the end in mind. Whether you're planning to pass the business to your children or sell to a buyer like Certus, understanding what creates value from day one will help you make better decisions about hiring, systems, and growth strategies. This episode is packed with actionable insights for any pest control owner looking to build a more valuable, sellable business.Dave Bradford, CEO of Certus:LinkedIn: https://www.linkedin.com/in/davidbradford1/Certus: https://www.certuspest.com/Dan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends #pestcontrolbusiness #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolads #pestcontrollegends #dannyleibrandt #pestcontrolowner #pestcontrolpodcast

In this episode of Pest Control Legends, Dan Leibrandt interviews Chaz Estrada, regional sales and marketing manager at Nisus Corporation and the unofficial “bug guy” of the industry. Chaz has one of the most interesting combos you’ll find in pest control: he’s a technical sales and marketing leader and a macro insect photographer who spends his free time capturing insanely detailed shots of the very pests everyone else is trying to eliminate. From freezing bugs in cups as a kid to building serious industry credibility at companies like Terminix, True Heat Solutions, Viseris, and now Nisus, Chaz walks through how he turned a childhood obsession into a career, a brand, and a reputation.Chaz opens up about being an introvert in a people-heavy business, why he never felt “born” for sales, and how sheer hunger, responsibility to his family, and outworking everyone around him changed his life. He breaks down what he learned doing termite inspections, heat treatments, and insulation work, why most techs are leaving piles of money on the table by not educating and upselling their existing customers, and how he used association meetings, note-taking, and content creation to become known in the industry. Chaz shares his philosophy on using AI as a force multiplier (not a replacement for your personality), his approach to networking at events like PestWorld and Academy, and why he believes the biggest problem in pest control right now isn’t tools or training—it’s lack of hunger.Toward the end, Chaz leaves a clear message for techs, owners, and manufacturers alike: get hungry, stop coasting, lean into education, and chase the part of the industry you’re actually passionate about—whether that’s wildlife, heat, insulation, or something else entirely. If you’re in pest control and feel like you’re capable of more but haven’t quite broken through yet, this conversation is a blueprint for how to do it without being the stereotypical “hard closer,” and instead by becoming the most prepared, most genuine, and most reliable person in the room.Chaz Estrada, Regional Sales and Marketing Manager of Nisus Corporation:LinkedIn: https://www.linkedin.com/in/chazestrada/Facebook: https://www.facebook.com/chaz.estradaInstagram: https://www.instagram.com/chaz_estrada/Nisus Corporation: https://nisuscorp.com/Dan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdpPodcast Chapters:00:00 Introduction to Chaz Estrada02:49 Chas's Journey into Pest Control11:15 Overcoming Introversion in Business19:44 The Turning Point: Family and Career Motivation26:35 Lessons from Industry Meetings and Networking28:20 Understanding the Pest Control Industry30:20 Motivation and Professional Growth32:48 The Importance of Continuous Learning34:43 Sales Techniques and Customer Relationships39:32 The Art of Selling in Pest Control46:32 Networking and Building Relationships55:29 Building Genuine Relationships in Business58:18 Maximizing Networking Opportunities at Pestworld01:07:12 The Role of AI in the Pest Control Industry01:13:06 Pursuing Passion and Growth in Pest Control#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrollegends #danleibrandt #pestcontrolowner #pestcontrolpodcast #chazestrada #nisus

In this episode of Pest Control Legends, Dan Leibrandt interviews Josh Schiffman, the owner of Sage Pest Control, an eight-figure company built on culture, strategy, and world-class leadership. From “Most Creative Salesman” and “Top Manager of the Year” to his self-proclaimed “Best Dad Award” and even “Closest to Beating the State Champions,” Josh’s life is a string of stories that all point to the same theme: resilience, grit, and choosing to keep going when most people would quit.Josh walks through his journey from selling alarms door to door with $200 in the bank and a skeptical father-in-law, to making $35,000 his first summer, $100,000 the next, and eventually transitioning into pest control where he sold over 400 accounts in just a couple of months. He breaks down how he rewrote the “proven script” to sound like himself, why rejection tolerance beats talent in door-to-door, and how tiny tweaks in approach, follow-ups, and long-term thinking turned struggling reps into top performers. His stories about training over 3,000 salespeople, building confidence through small wins, and treating contact info like “the new oil” are a masterclass in how to build a real sales machine.From there, the episode zooms out into leadership, culture, and what it truly means to build people first. Josh unpacks the “Sage Shield” values behind Sage Pest Control—build, serve, character, courage—and explains how achievement journals, book incentives, service-focused stories, and President’s Club trips have created a culture where technicians aren’t just killing bugs, they’re saving dogs, helping neighbors, and becoming better humans. He closes with a powerful message to owners, reps, and even his own kids: stay off the comparison trap of social media, compete only against who you were yesterday, commit to finishing what you start, and remember you’re probably only a couple of steps away from the breakthrough you can’t yet see.Josh Schiffman, Owner of Sage Pest Control:LinkedIn: https://www.linkedin.com/in/josh-schiffman-3486a89/Facebook: https://www.facebook.com/joshua.a.schiffmanEmail: [email protected] Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdpPodcast Chapters:00:00 Introduction to Josh Schiffman 01:59 Josh's Journey into Pest Control13:03 Transitioning to Sage Pest Control17:57 Insights on Door-to-Door Sales28:51 Resilience in Sales and Life39:15 Growth of Sage Pest Control41:12 Building a Sales Team and Company Culture48:37 Learning from Mistakes and Celebrating Milestones54:50 Creating a Strong Company Culture01:01:05 Community Engagement and Service01:08:27 The Importance of Personal Growth and Development01:17:12 Final Thoughts and Advice for Business Owners#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #pestcontrollegends #danleibrandt #pestcontrolowner #pestcontrolpodcast #joshschiffman #sagepestcontrol

In this episode of Pest Control Legends, Dan Leibrandt interviews Josh Fleenor, the CEO and founder of Pest Pros Pest Solutions in Sacramento, to unpack a people-first growth playbook. Josh shares the origin story that pushed him to launch his company, how purpose became the operating system for his team, and why culture, standards, and leadership development moved the needle faster than door to door ever could.You’ll hear how Josh turned early LinkedIn outreach and property-management relationships into momentum, then layered on review velocity, Google demand capture, and a professionalized sales engine targeting schools and third-party-audited accounts. He breaks down the core values that guide hiring and performance, the company-wide leadership curriculum they built from scratch, and the practical ways they protect five-star service while avoiding one-star blowups. Josh also gets personal about divorce, fatherhood, and learning to “get out of the way” so great people can lead.If you are a pest or home-service owner, this conversation is a masterclass in building an organization that wins because it serves. Stick around to the end for Josh’s message to founders on betting on yourself, plus a spotlight on All About Hope, a nonprofit bringing creativity and comfort to kids in the hospital.Josh Fleenor, Founder of Pest Pros Pest Solutions:LinkedIn: linkedin.com/in/joshfleenorpestprosFacebook: https://www.facebook.com/josh.fleenor.3Instagram: https://www.instagram.com/zekeflee/Website: https://www.pestprosps.com/Dan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdpPodcast Chapters:00:00 Introduction to Josh Fleenor06:14 The Catalyst for Starting His Own Company12:25 Marketing Strategies and Building Relationships18:48 Core Values and Company Culture24:43 Building a Purpose-Driven Team32:43 Overcoming Personal Struggles40:17 Embracing Risks and Self-Belief#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #pestcontrollegends #danleibrandt #pestcontrolowner #pestcontrolpodcast #joshfleenor #pestpros #pestprospestsolutions #sacramento #sacramentoca

In this episode of Pest Control Legends, Dan Leibrandt sits down with Jeff Davenport, co-founder of Official Pest Prevention, who scaled the company to $20M+ in annual revenue and 170+ employees before exiting at a strong multiple. Jeff isn’t done—he’s back at it building Prize Pest Control, applying two decades of hard-won lessons to his next chapter.We dig into the door-to-door years (including Jeff’s legendary 1,000 accounts in 4 months), the “three essentials” every pest company needs (finance, brains, and muscle), and the hiring engine that worked—licensing academy, promoting from within, and creating sticky comp for top reps. Jeff breaks down what finally unlocked termite sales, how he thinks about pricing (including raising legacy customer rates without churn), when acquisitions make sense, and what really happens during a fast-track sale—plus how leadership, culture, and personal growth have to level up at each stage.We wrap with how Prize Pest Control is built today (marketing-led, call-center sales) and a unique year-round lead/sales program they run for other operators who want steady growth without a summer D2D surge. Connect with Jeff on Facebook or LinkedIn, or reach him at [email protected] if you want to talk shop—or explore the call-center program.Jeff Davenport, Founder of Prize Pest Control:LinkedIn: https://www.linkedin.com/in/jeff-davenport-8b384713a/Facebook: https://www.facebook.com/jeff.davenport.3Email: [email protected] Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdpPodcast Chapters:00:00 Introduction to Jeff Davenport08:34 The Art of Door-to-Door Sales16:09 Founding Official Pest Prevention19:54 Growth and Diversification Strategies25:43 Hiring and Training Practices30:42 Key Hires and Leadership Development33:08 Building Key Partnerships and Expanding Services35:02 Strategic Hiring and Team Management37:45 The Three Pillars of a Successful Business41:36 Personal Growth as an Entrepreneur45:25 Navigating the Exit Process51:36 Transitioning to a New Venture58:52 Reflections on Success and Learning01:00:55 Advice for Aspiring Business Owners#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #pestcontrollegends #danleibrandt #pestcontrolowner #pestcontrolpodcast #jeffdavenport #prizepestcontrol #officialpestprevention

In this episode of Pest Control Legends, Dan Leibrandt interviews Kendall Hines. Kendall is a serial entrepreneur who grew his family’s lawn care company to seven figures, built and sold LawnBot, and then spent several years inside WorkWave—getting an operator’s-eye view of how the biggest players think about product, process, and scale. He explains why customer acquisition costs are soaring on Google and Facebook, how Clicki was born from a simple experiment paying customers instead of Big Tech, and why referral-driven growth restores margin, strengthens loyalty, and keeps dollars local.Kendall breaks down exactly how Clicki works in pest control: lightweight CRM integrations, automated asks at the right moments, shareable referral links and QR codes, airtight tracking, and instant payouts—plus strategic partner plays like Realtor campaigns. He also introduces Bravo, an employee-incentive and post-service survey system that pairs with Clicki to drive reviews, upsells, and field referrals. Throughout, we compare paid CAC to a fixed referral bonus (often $50–$200), talk when to dial incentives up for promos, and outline the mindset for building a truly “referable” business.We zoom out on AI’s impact—why software is being democratized, why taste and trust still separate winners, and how small operators can use these tools without losing their soul. Kendall closes with a message to owners: you’re the fabric of America—keep going, invest in relationships, and build systems that turn one happy customer into ten. If you’re ready to lower CAC and grow more profitably, connect with Kendall and the team at Clicki.Kendall Hines, Founder of Clicki:Instagram: https://www.instagram.com/kendallmhines/?hl=enLinkedIn: https://www.linkedin.com/in/khines1/Facebook: https://www.facebook.com/kendall.hines1/Clicki: https://joinclicki.com/Dan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdpPodcast Chapters:00:00 Introduction to Kendall Hines 04:49 Kendall's Entrepreneurial Journey 11:40 The Birth of Clicki 18:30 How Clicki Works25:45 The Future of Marketing 31:07 Streamlining Feedback Loops with AI34:31 The Future of Vertical SaaS39:06 The Role of Experts in an AI-Driven World47:35 Final Message#pestcontrol #pestcontrolmarketing #referralmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #pestcontrollegends #danleibrandt #pestcontrolowner #pestcontrolpodcast #referrals #kendallhines #clicki

In this episode of Pest Control Legends, host Dan Leibrandt interviews Jonas Olson for a deep dive into how he built Pest Badger from $0 to $10M in under five years, with projections of $15M next year and $30M soon after. Jonas shares the strategies behind his rapid growth, from recruiting and developing top talent to instilling discipline, grit, and a winning culture across 15+ locations.The conversation covers everything from the impact of Jonas’s five years of sobriety on his leadership, to the EOS framework and KPIs that keep his company running at scale, to the tough calls on hiring executives who can 10x capacity. We also explore the difference in mindset between seven-figure and eight-figure owners, the role of brand and media (including Pest Badger’s massive following of 150k on YouTube, 70k on TikTok, and 40k on Facebook), and the lessons Jonas has picked up from spending time with Patrick Bet-David and Alex Hormozi.Recorded while Jonas and Dan were working on the Pest Control Millionaires program and their upcoming book Zip Code Kings (publishing October 20), this episode offers pest control owners a rare look at the systems, mindset, and execution required to scale from startup to industry leader.Jonas Olson, CEO of Pest Badger:Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/YouTube: https://www.youtube.com/@pestcontrolmillionaireDan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends #pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #jonasolson #danleibrandt #pestcontrolmillionaires #pestcontrolowner #pestcontrollegends

On this episode of Pest Control Legends, Dan Leibrandt interviews Jake Sheldon to unpack the fastest, real-world ways pest control companies scale. From day one tactics to long-term plays, they start with strategic partnerships—how to replace handshake referrals with written agreements, line up lawn care and moving companies as perfect complements, and stagger customer text blasts so your office isn’t swamped overnight.Jake shares the standout offers that cut through $50/$100-off fatigue (like a low-cost initial tied to an annual plan) and the follow-through that makes them work: sharp copy, strong creative, speed-to-lead, and sales psychology on the phone. They dive into building million-dollar operations—aim bigger, hire A-players for culture and grit, and treat marketing as a core competency so leads are never the bottleneck. You’ll also hear when to use vested equity for key hires, how Jake structures his own equity deals, and why building to sell tightens systems even if you never exit.Stick around for updates on their co-authored book Zip Code Kings (pre-order link in the description) and how the Pest Control Millionaires program turns these playbooks into repeatable growth.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #jakesheldon #danleibrandt #pestcontromillionaires #pestcontrollegends #pestcontrolowner

In this episode of Pest Control Legends, Dan Leibrandt interviews Eric Bassett, co-owner of Natura Pest Control and an Associate Certified Entomologist with nearly two decades of experience. Eric explains how his company made the shift from being owner-operated to building a leadership team with a general manager at the helm, allowing him to step into an advisor role and focus on long-term strategy.We dive into the systems and cadences that drive Natura’s growth, including weekly accountability meetings, call quality scorecards, and development plans that track both performance metrics and behaviors. Eric shares when and how to bring in managers, why promoting from within strengthens company culture, and what qualities he looks for in leaders.The conversation also explores the rise of AI in pest control. Eric discusses how tools for lead handling, training, and quality assurance are reshaping operations while stressing the importance of keeping customer interactions human-first.To wrap up, Eric offers a message to the industry: growth is a matter of consistent improvement, measuring the right things, and remembering that the real competition is always you versus you.Eric Bassett, Co-Owner of Natura Pest Control:LinkedIn: https://www.linkedin.com/in/eric-bassett-ace-1459b280/Facebook: https://www.facebook.com/eric.bassett.129Instagram: https://www.instagram.com/iamericbassett/Dan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #pestcontrollegends #ericbassett #danleibrandt #naturapestcontrol #bugbux

In this sequel episode of Pest Control Legends, Dan Leibrandt interviews Matt Rogers, CEO of Lizard Marketing, live from Charlotte. Mat isn’t just another agency owner—he helped grow his family’s company, Killingsworth Pest Control, from $8 million to $28 million before selling to Anticimex. Now, he’s leading the charge on the second renaissance of digital marketing—this time driven by AI.This conversation dives deep into how AI is leveling the playing field for small and medium-sized pest control companies, what E-E-A-T (Experience, Expertise, Authority, Trust) actually means in 2025, how to structure your SEO and PPC campaigns for real results, and how to build trust with customers and search engines. Matt and Danny also break down what’s changed in branding, how to turn reviews into revenue, and why most pest control companies are still stuck in the past.If you’re a PCO who wants to stop playing small and start swinging up at the big guys, this episode is your blueprint.Mat Rogers, Founder Of Lizard Marketing:LinkedIn: https://www.linkedin.com/in/mat-rogers-mktgFacebook: https://www.facebook.com/mathew.rogers.77Instagram: https://www.instagram.com/mat.rogers/Lizard Marketing: https://lizardmarketing.co/Dan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #matrogers #lizardmarketing #ai #seo #digitalmarketing #businessgrowth #marketingstrategy #leadgeneration #marketingtips

In this episode of Pest Control Legends, Dan Leibrandt is joined by Chris Anderson, co-founder and VP of Sales at Applause—the powerful platform helping pest control companies turn their technicians into five-star review machines. With a background in HR and operations, Chris shares how Applause is changing the game by incentivizing frontline techs, boosting customer satisfaction, and building high-performance company cultures.We dive deep into how Applause works behind the scenes, from automating spiffs to AI-driven review generation, and why it's far more than just another review tool. Chris reveals how companies like Certus and White Knight Pest Control are seeing massive results—not just in reviews, but also in employee retention, customer loyalty, and revenue. We also talk about how to create a five-star culture, why technician behavior is the biggest driver of growth, and what pest control owners can do today to start rewarding their teams the right way.If you're a pest control or home service business owner looking to get more reviews, retain more techs, and create a culture your team is proud of, this episode is a must-listen.Chris Anderson, Co-Founder of Applause:LinkedIn: https://www.linkedin.com/in/christodanderson/Applause: https://applausehq.com/Dan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdpPodcast Chapters:00:00 Introduction to Chris Anderson03:08 Incentivizing Technicians For Reviews12:00 Building a Five-Star Culture18:08 How Applause Generates Reviews23:10 Dynamic Customer Engagement and Upselling31:52 The Impact of Incentives on Technician Satisfaction40:48 The Ideal Customer Profile for Applause46:02 Final Thoughts#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #chrisanderson #applause #reviews #podcast #chrisanderson #applause #saas

In this episode of Pest Control Legends, Dan Leibrandt interviews Jonas Olson—CEO of Pest Badger and one of the most down-to-earth operators in the industry. We talk about the mistake that kept him stuck for years: fighting the wrong market. Jonas shares how shifting his geography and mindset helped him break past the ceiling and scale into eight figures.We dive into why most owners stay small, the power of affirmations (yes, even shaking a Magic 8-Ball), and the importance of guarding your time and energy. His message? Think bigger. Surround yourself with winners. Eliminate distractions.If you're a pest control operator trying to grow but feel stuck, this one’s a must-listen. Jonas also shares where to find him, how to join his community, and why he gives away as much as he can—no matter if you’re across the country or right next door.Follow Jonas on YouTube and all major social platforms to keep learning from one of the industry's best.Jonas Olson, CEO of Pest Badger:Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/YouTube: https://www.youtube.com/@pestcontrolmillionaireWebsite: https://pestcontrolmillionaires.com/Dan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp#jonasolson #pestbadger #turfbadger #pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads

In this episode of Pest Control Legends, Dan Leibrandt sits down with Mat Rogers, the COO of Lizard Marketing and one of the most innovative minds in pest control marketing. From scaling his family's company, Killingsworth Environmental, to $28M+ and helping Aruza Pest Control expand as CMO, Mat’s been in the trenches of service business growth for nearly two decades.We dive deep into the second digital marketing renaissance—how SEO, PPC, social media, and AI are colliding faster than ever. Mat breaks down how Google's AI Overviews and Gemini are changing what it means to show up online, why “page one” no longer matters, and how service businesses need to adapt now to avoid getting left behind.Mat Rogers, Founder Of Lizard Marketing:LinkedIn: https://www.linkedin.com/in/mat-rogers-mktgFacebook: https://www.facebook.com/mathew.rogers.77Instagram: https://www.instagram.com/mat.rogers/Lizard Marketing: https://lizardmarketing.co/Dan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdpPodcast Chapters:00:00 Introduction to Mat Rogers03:04 The Evolution of Marketing in Pest Control06:03 AI's Impact on Digital Marketing Strategies11:57 The Shift in Key Performance Indicators (KPIs)14:53 The Intersection of Social Media and SEO18:06 Content Creation Strategies for Pest Control Businesses23:58 The Role of Paid Social Media in Marketing29:09 Creating Memorable Brand Experiences33:30 Optimizing for AI and Local Search38:01 Cost Efficiency in Lead Generation42:45 The Role of Trust in Marketing51:37 Embracing the Marketing Renaissance#matrogers #lizardmarketing #pestcontrolowner #pestcontrolagency #pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads

In this episode of Pest Control Legends, Dan Leibrandt interviews Aaron Shishilla, CEO and founder of Wolfpack Advising, a leading digital marketing agency specializing in pest control, inspection, and other home services. Aaron shares his unique journey into the industry, starting from an unusual incident while working at a grocery store. After being fired due to a workplace misunderstanding, Aaron joined his family's inspection and pest control business, becoming one of the youngest licensed inspectors in Florida. Frustration with subpar marketing agencies pushed him to dive into digital marketing, initially improving his family’s online presence before eventually establishing his own agency, Wolfpack Advising.The conversation dives deeply into the role websites play for pest control businesses, comparing them to a welcoming home that must represent the company professionally and encourage customer conversions. Aaron points out common mistakes he sees regularly, such as poorly built DIY websites, lack of mobile optimization, unclear calls-to-action, and ineffective layouts. He emphasizes the importance of clear messaging, trust signals, and user-friendly design.Aaron recommends WordPress as the ideal platform for pest control companies due to its flexibility and strong SEO capabilities, sharing his favorite plugins like WPForms, WP Rocket, Imagify, and Rank Math for optimizing both performance and search visibility. Tracking analytics is also critical, with Aaron recommending tools like Google Analytics, Google Search Console, CallRail, or WhatConverts to precisely measure results from various marketing channels.Looking toward the future, Aaron and Dan discuss significant changes in digital marketing driven by AI and tools like ChatGPT, Perplexity, and Claude. Aaron believes that despite shifts away from traditional Google searches, websites remain essential, providing foundational content that AI relies on. He advises pest control business owners to prioritize consumer-oriented content, closely track performance metrics, and stay adaptable to these rapidly evolving digital trends.Aaron concludes with practical advice for pest control companies, stressing the importance of regular communication with marketing partners, consistent review of analytics, and responsiveness to market shifts, ensuring businesses remain competitive in an increasingly digital landscape.Aaron Shishilla, Founder of Wolfpack Advising:Facebook: https://www.facebook.com/aaronshishilla/Instagram: https://www.instagram.com/aaron_shishilla/LinkedIn: https://www.linkedin.com/in/aaron-shishilla/Dan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdpPodcast Chapters:00:00 Introduction to Aaron Shashilla06:58 Aaron's Journey into Pest Control 10:29 The Importance of a Good Website19:01 Common Website Mistakes in Pest Control24:12 Essential Pages for a Pest Control Website29:21 Tracking Success: Essential Tools for Websites31:43 The Future of Websites and SEO in an AI World43:57 Key Advice for Pest Control Owners: Stay Engaged#aaronshishilla #wolfpackadvising #website #websitedesign #websites #websitedevelopment #pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads

In this episode of Pest Control Legends, Dan Leibrandt interviews Allan Draper, co-founder of Proof Pest Control—a $100 million company operating in seven states. Allan isn't just the man behind Proof; he's a seasoned entrepreneur who has successfully grown over 25 businesses, many in pest control and home services, beyond the million-dollar mark.In this conversation, Allan reveals exactly how he'd launch a pest control business today, outlining precise strategies for the critical first 30-90 days, and offers candid insights into where your marketing dollars should go. He breaks down the pros and cons of door-to-door sales, Google Ads, and other lead-generation channels, sharing actionable advice for companies at different growth stages.Beyond marketing, Allan dives deep into the essentials of hiring technicians, office staff, and building a thriving company culture. He emphasizes the underestimated power of online reviews in customer retention, hiring, and brand building. Allan also provides practical tips on getting your books in order, ideal profit margins, and crucial software recommendations to scale your pest control company effectively.Whether you're just starting out or aiming to take your pest control business to new heights, Allan Draper's wealth of experience and strategic mindset will give you the clarity and confidence needed to grow your own pest control empire.Allan Draper, Founder of Proof Pest Control:Instagram: https://www.instagram.com/realallandraper/Facebook: https://www.facebook.com/allan.draper.1LinkedIn: https://www.linkedin.com/in/allanrdraper/Website: https://allandraper.com/Dan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Podcast Chapters:00:00 Introduction to AlLan Draper01:17 Starting a Pest Control Company Today06:19 Growth Journey of Proof Pest Control11:07 Trends in the Pest Control Industry14:40 The Importance of Brand for Small Companies23:13 Common Problems in Pest Control Companies28:37 Hiring the Right People35:21 Growing Your Company39:46 Residential vs. Commercial Accounts42:16 Recommended Business Books45:05 Final Advice For Pest Control Owners#allandraper #proofpestcontrol #pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads

In this episode of Pest Control Legends, Dan Leibrandt sits down with Lenny Gray, the undisputed legend of door-to-door sales in home services. Lenny is the founder of Door-to-Door Millionaire, a best-selling author of four books (including two pest control-specific sales guides), and the owner of Rove Pest Control, an eight-figure company he started 22 years ago—built from the ground up through pure door-to-door hustle.Lenny breaks down:- Why door-to-door is still a killer strategy in 2025- How to use it for route density and cost efficiency- What most pest control owners get wrong about sales reps- Why you shouldn’t make your techs sell- The six-step sales flow that turns rookies into closers- How he helped A1 Garage (Tommy Mello’s company) scale a national door-to-door program doing seven figures- Why the "Black Friday" pitch is key to closing more deals at the doorPlus, Lenny shares exactly what you should do in year one of starting your pest control business—especially if you're still doing $10K–$30K/month and looking to scale.This is one of the most practical, tactical episodes you’ll ever hear on sales for pest control. And if you're serious about growing your business, go get Lenny’s new pest control books on Amazon—today.Lenny Gray, founder of Door To Door Millionaire:LinkedIn: https://www.linkedin.com/in/lenny-gray-2b8029b/Instagram: https://www.instagram.com/thelennygray/Website: https://lennygray.com/Book Series: https://www.amazon.com/dp/B08VGPM4F7?searchxofy=true&binding=kindle_edition&ref_=dbs_s_aps_series_rwt_tkin&qid=1660928786&sr=8-1Dan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdpPodcast Chapters:00:00 Introduction to Lenny Gray01:27 The Role of Door-to-Door in Lead Generation05:57 Recruiting and Training Door-to-Door Sales Reps11:12 Insights from Year One of Door-to-Door Sales14:32 Overcoming Mental Barriers in Door-to-Door Sales20:02 Strategies for Effective Door-to-Door Approaches27:25 The Psychology of "Black Friday" Sales34:40 The Importance of Energy in Sales41:16 The Six-Step Sales Flow Process49:56 Understanding the Books and Resources#doortodoor #d2d #d2dsales #lennygray #doortodoorsales #doortodoormillionaire #pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads

In this episode, Dan Leibrandt interviews Adam Holt, B.C.E.—a 25+ year pest control veteran, board-certified entomologist, and founder of Name.Dat.Bug. Not only has Adam worked at industry giants like Terminix, but he’s also amassed over 500,000 TikTok followers and 12 million+ likes through what he calls “gross-out” viral content.In this interview, Adam breaks down:- His Path to Half a Million Followers: How he went from 0 to 500K on TikTok (and the exact strategies he used)- Why “Gross-Out” Content Works: Spiders, bed bugs, roaches—why scary/strange footage skyrockets engagement- 3 Posts a Day Rule: Why frequent posting is crucial for beating the TikTok algorithm- Hashtags & Viral Music: How he uses trending hashtags and sounds to hit the For You page- Practical Filming Tips: Simple gear recommendations, voiceovers, and easy editing so you can create pro-level videos on your phone- Repurposing Content: Turn one TikTok into Instagram, Facebook Reels, and LinkedIn posts to maximize reachIf you’ve been stuck thinking, “My pest control company is too boring for social media,” this episode is your blueprint to explode your brand presence on TikTok and beyond!Adam Holt, Founder of NameDatBug Consulting:TikTok: https://www.tiktok.com/@namedatbug LinkedIn: https://www.linkedin.com/in/jadamholtbce/Instagram: https://www.instagram.com/namedatbug/NameDatBug: https://namedatbug.com/Dan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.comPest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdpPodcast Chapters:00:00 Introduction to Adam Holt05:47 Going Viral: The Secrets Behind Success10:54 Understanding Gross Out Content15:10 The Importance of Hooks in Videos19:03 Practical Advice for Pest Control Owners24:12 The Rise of TikTok as a Search Engine30:39 Creating Engaging Video Content36:56 Generating Content Ideas for Pest Control40:46 Leveraging Viral Trends in Pest Control#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #tiktok #adamholt #namedatbug

In this debut of Pest Control Legends, Dan Leibrandt is joined by Jake Sheldon, one of the biggest names in pest control marketing. After running his Facebook Ads agency—Pest Customers Fast—for over 300+ pest control companies (and eventually selling it), Jake now co-owns nine different local service businesses, including a million-dollar pest control company. Together with Jonas Olson, he also runs Pest Control Millionaires, a new program teaching owners how to scale their pest control operations to 7+ figures.In this episode, Jake reveals:- Why Facebook Lead Ads are the #1 ad type for quick customer acquisition- How to craft an irresistible offer (and why you should be willing to lose money on the front end!)- A behind-the-scenes look at targeting & ad structure (campaigns, ad sets, creative, and more)- The importance of speed-to-lead and follow-up processes (calls, texts, and GoHighLevel automations)- Advanced tactics like retargeting to squeeze more value out of your ad spendIf you’ve ever struggled to make Facebook Ads profitable—or you’re brand new and want to start strong—this is the perfect masterclass to get your pest control marketing dialed in!Jake Sheldon, Co-Founder of Pest Control Millionaires:Facebook: https://www.facebook.com/jake.sheldon.7LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Pest Control Millionaires: https://pestcontrolmillionaires.com/Dan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.com Pest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdpPodcast Chapters:00:00 Introduction to Jake Sheldon03:57 Common Mistakes in Facebook Advertising07:01 Creating Irresistible Offers10:02 Understanding Cost Per Lead and Acquisition13:09 Ad Content: Images vs. Videos23:51 Disruptive Marketing in Pest Control28:48 Understanding Pain Points in Pest Control Sales34:34 Building Data for Effective Facebook Ads38:01 Lead Management and Follow-Up Strategies42:47 The Power of Retargeting in Advertising46:31 Pest Control Millionaires Program#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #jakesheldon #pestcontrolmillionaires #pestcontrolfacebookads #facebookads