Rise to Alignment

You're staring at the calendar wondering how you're going to keep your business going this summer with kids home, nap schedules, and maybe 45 minutes on a Tuesday if everyone cooperates. And you've already convinced yourself you'll just scale back and slow down. But what if you didn't have to choose?In this episode, you'll learn how to sign clients this summer without burning out or turning your business into a full-time hustle while your kids need you most. The secret isn't working harder or posting more, it's getting crystal clear on your message so the right people know exactly why they should hire you.You'll learn:How to reframe the "I don't have time to market" mindset and focus on what actually drives sales (hint: it's not more content)The difference between messaging (about them) and positioning (about you), and why clarity in both changes everythingThe exact 3-part summer content plan: pain, proof, and case studies that position you as the expert without oversharing your secretsHow to create one core piece of content per week and repurpose it strategically across platformsA realistic summer schedule built around your life, not your business, so you can work 2-3 focused hours a day and still move forwardIf you're ready to stop stressing about doing it all and start showing up with a plan that actually works, this episode is for you.Ready to simplify your message and attract clients this summer? Grab the free Spark the Conversation Challenge start speaking directly to your ideal client in their own words.Primary SEO Keywords:Summer business strategy for service providersHow to sign clients with kids at homeContent strategy for busy entrepreneursClear messaging for service-based businessesSimplified content plan for coachesHow to attract clients without burnoutMessaging vs positioningSummer marketing plan for moms in businessContent repurposing strategyHow to work 2-3 hours a day and sign clientsSecondary / Meta Keywords:Service-based business summer goalsMessaging clarity for coachesContent that converts to clientsBare minimum business plan summerHow to reset business goals for summerHomeschool mom business strategySimple content batching for service providersPain-aware content strategyPositioning yourself as an expertClient attraction without posting moreSummer content schedule for entrepreneursDM sales strategy without scriptsHow to show proof in your contentCase study content ideasOutreach strategy for service providersWorking on your business vs in your businessMinimal marketing that drives salesContent ideas for service-based business ownersHow to be present with kids and grow your businessOne core piece of content strategyMessage-to-market fit for coachesCEO time for busy business ownersSummer visibility strategyHow to reverse engineer client goalsVoice of customer messaging

You've been telling yourself you'll figure out your messaging later, after the clients come in, after things stabilize. But that's exactly why the clients aren't coming in. In this episode, I'm breaking down the three basics that need to be locked in before anything else works: the who, the pain point, and the why you. Simple. Foundational. And the thing most people skip entirely.WHAT THIS EPISODE COVERSWhy skipping messaging basics is the actual reason for inconsistent income, not effort, not content volumeThe difference between a demographic target audience and a specific person and why only one gets you DMsHow to find the real pain point (hint: it's not the one they're talking about publicly)The 'why you' question, what makes you different from every other person who does what you doA one-sentence homework challenge that will reveal exactly where your messaging is breaking downKEY TAKEAWAYSBasic 1 — The Who:'Busy moms' is a demographic. A mom who runs a service-based business and can't figure out why her DMs are dead despite posting every day, that's a person.Getting specific doesn't shrink your audience. It sharpens your message so the right people finally feel seen.Knowing your specific person also tells you where to show up. You stop trying to be everywhere and start being exactly where she is.Basic 2 — The Pain Point:The pain point they post about publicly isn't the real one. The real one is what they're thinking about at 2am wondering who's going to help them.You can't know the real pain point until you talk to your people. That's what the Spark the Conversation Challenge is built for.If your offer doesn't match your audience's actual problem, you don't have a business, you have a drip of random sales.Basic 3 — The Why You:'I help you manage your social media so you can focus on growing your business' is a job description. 'I help service providers drowning in content creation get their time back with a done-for-you system so they can close in the DMs instead’, that's a reason to choose you.The why you isn't about your title or your service. It's about what you do for your specific person that nobody else is saying quite like that.👉  Spark the Conversation Challenge — Free 5-Day: lisbethgraham.co/freechallenge👉  The Phoenix Experience — Monthly Mentorship: lisbethgraham.co/thephoenixexperience

Monique couldn't even finish the first blank. She couldn't tell you who she helped, what their problem was, or how she was going to fix it. The day she finally could? Everything changed, she became booked out. In this episode, I'm giving you the exact prompt she used. Fill it out and you'll finally understand why your DMs haven't been working.WHAT THIS EPISODE COVERSThe 5-part foundation prompt every service provider needs before sending another DMWhy 'I help everyone' is the fastest way to speak to no one and how to get specific without losing peopleHow to dig past the surface-level pain point to the thing that actually keeps your person up at nightThe difference between your program (the vehicle) and your framework (the route) and why both matterHow to write a transformation that's emotional and real, not just a generic outcomeKEY TAKEAWAYSPart 1 — Target Audience:You're not alienating people by getting specific. You're filtering out the people who were never going to buy from you anyway.The more specific you are, the easier it is to know where your person hangs out, which platform, which community, which room to be in.Part 2 — Pain Point:Don't stop at describing a behavior. Dig into what she believes about that behavior. That's where the real pain lives.Ask: what does she think about herself because of this problem? What does she believe is possible or impossible?Part 3 — Program / Offer:She's not buying your service. She's buying the outcome of your service. Name the tangible, physical thing she walks away with.'Virtual assistant services' is not a program description. 'Done-for-you backend system that gives you your time back' is.Part 4 — Framework:The framework is the route. The program is the car. Walk them through what month 1, 3, 6 looks like, make it feel like a journey with real pit stops.Sharing your route publicly won't get you copied. It'll get you clients. They can't duplicate you.Part 5 — Transformation:So you can spend time with family' is too vague. 'So you can tuck your babies in and actually watch your favorite show while your business runs smoothly' is real.The transformation is emotional. It's not the destination, it's what she feels when she gets there.👉  Spark the Conversation Challenge — Free 5-Day: www.lisbethgraham.co/freechallenge👉  The Phoenix Experience — Monthly Mentorship: www.lisbethgraham.co/thephoenixexperience

If you've ever typed out a three-paragraph DM explaining every single thing inside your offer… and then watched that person disappear… this episode is for you. You're not bad at selling. You're over-explaining. And in 2026, where trust is at an all-time low, less is genuinely more.WHAT THIS EPISODE COVERSWhy over-explaining is actually a confidence problem and how it reads to your audienceThe 3-part framework: Why your person needs you → What your offer actually is → Proof it worksWhy fake screenshots have tanked trust online and what real proof looks likeHow to stop giving the how away for free while still educating your audienceA simple homework challenge to audit your last 5 pieces of contentKEY TAKEAWAYSThe Why (Problem Awareness):If your person doesn't see their problem in your message, they'll never believe you're the solution. Make them stop the scroll and think: she's talking about ME.The What (Consideration):Tell them what's included, not every detail, but enough to know if it's right for them. If you skip this, you're leaving money on the table.Don't be afraid to share your price. It filters out the people who were never going to buy anyway.The Proof (Decision Making):Screenshots alone don't land anymore, not in the age of AI fakes. Proof only holds strong value when it's tied to the Why and the What. Otherwise it's just noise.Real proof isn't just testimonials. It's showing someone: here's the problem you have, here's what I did for someone just like you, here's how I can help you too.BUYER'S JOURNEY NOTEThis episode naturally speaks to all three stages: Problem Awareness (the over-explaining problem), Consideration (the framework itself), and Decision Making (the proof conversation). Use it to pull in new eyes AND move warm leads closer to yes.👉  Spark the Conversation Challenge — Free 5 Days: https://www.lisbethgraham.co/freechallenge👉  The Phoenix Experience — Monthly Mentorship: https://www.lisbethgraham.co/thephoenixexperience

She had 15,000 followers, posted consistently, and still couldn't get anyone in her DMs. Sound familiar? In this episode, Lisbeth breaks down the one foundational shift that changed everything, for her client and for herself.What This Episode Covers:The real reason your DMs are quiet (hint: it's not that you're not doing enough)How writing to 'everyone' is actually writing to no one and how to fix it fastThe story of how Liz's own messaging completely transformed after one uncomfortable conversationThe 'name your person' method: why it works and how to apply it today3-part homework you can implement immediately after hitting playKey Takeaways:On talking to the masses vs. your one person:If your content is for everyone, it lands with no one. The moment you name your person, give her an identity, a name, a face, your entire content strategy becomes cleaner, faster, and way more magnetic.On Liz's own story (the Cassie moment):Liz was the self-described 'everything coach' — offer, market research, messaging, sales, systems. It took her copywriter calling her out to realize she'd been doing messaging and sales all along. Stepping into that one lane lifted a weight she didn't know she was carrying.On the simplicity of this shift:You don't need a new strategy. You need to picture one person sitting across from you at a coffee date and talk directly to her. That's it. That's the whole shift.Buyer's Journey Stage:This episode speaks directly to the Consideration stage, where your listener knows something is off with their content. They've been trying things. They're comparing approaches. This episode shows them exactly what's been missing and positions Liz's method as the clear, simple answer.CTAs:👉 Join the FREE 5-Day Spark the Conversation Challenge: https://www.lisbethgraham.co/freechallenge👉 Learn more about The Phoenix Experience: https://www.lisbethgraham.co/thephoenixexperience

You're the life of the party in real conversations. You can talk someone's ear off in the DMs. Your friends think you're hilarious and magnetic.But the second you sit down to create content? You freeze up. You sound stiff, weird, and nothing like the person your friends actually know and love.In this episode, I'm breaking down why this happens and how to fix it , so you can finally stop sounding like a business robot and start talking like YOU.IN THIS EPISODE, WE COVER:Why extroverts freeze up when it's time to post (even though you're naturally talkative IRL)The real reason you're using business jargon instead of talking like a real personHow over-explaining is killing your message (and making people's eyes glaze over)The simple trick to make content creation feel like texting your best friendWhy you need to stop studying what everyone else is doing and remember what YOU actually sound likeHow to create a repeatable system so you're not reinventing the wheel every time you postKEY TAKEAWAYS:1. Name your person Give your ideal person a name. When you can envision your person, you can create content that sounds like you're just talking , not performing.2. Stop consuming, start creating You've watched so many other people's content that you don't even know what YOUR voice sounds like anymore. The more you consume, the more you Frankenstein together what worked for 5 different coaches , and that's why it feels off.3. Use their language, not business jargon When you know your audience's actual words , what they say, how they say it , the business jargon won't even come out of your mouth. You'll speak like they do because you're talking to a homie, not delivering a corporate press release.4. You're over-explaining to death You think if you just explain it ONE more way, they'll finally get it. You're giving them the entire encyclopedia when they just need the Cliff Notes.5. Create a framework If you offer multiple services that feel similar, create a framework that ties them together. Give it a name. Make it yours. Now every piece of content you create can tie back to a specific part of YOUR framework , and you become known for it.WEEKLY HOMEWORK:Go have real conversations with your people. Ask them:What are you struggling with right now?What do you wish you knew?When you think about [your topic], what comes to mind?They're going to tell you EXACTLY what your message needs to be , in their own words. Then just use those words in your content.RESOURCES MENTIONED:Spark the Conversation Challenge (FREE) A 5-day challenge where you'll create your own copy mining blueprint in just 20 minutes a day. https://lisbethgraham.co/freechallengeThe Phoenix Experience (Monthly Membership) My monthly membership where we go deep on your messaging foundation. By month one, you'll be confident in who you serve, what their pain points are, and their exact language. https://lisbethgraham.co/thephoenixexperienceABOUT THE HOST:Lisbeth Graham is a messaging and DM sales strategist who helps service-based business owners stop sounding like robots and start selling confidently in the DMs , without scripts, discovery calls, or cold pitching.Trust in the Lord with all your heart and lean not on your understanding. In all your ways, acknowledge Him, and He shall direct your path. , Proverbs 3:5-6

You know who they are. The ones watching every single story you post.Tapping through. Seeing it all. But never saying a word. Never sliding into your DMs. Never buying.You tell yourself they'll come to you when they're ready. But here's the truth: they won't. They're waiting for YOU to take the lead. And if you don't? Someone else with stronger leadership will step in and turn them into paying customers.In this episode, I'm breaking down the Watch, Wait, Move Method: a simple 3-step framework for turning silent leads into real conversations (and eventually, sales) without feeling pushy, salesy, or awkward.This isn't about pitching everyone who watches your stories.It's about reading the room, spotting the signals, and stepping into the conversation at exactly the right time.What You'll Learn:Why silent leads aren't cold, they're warm and waiting for you to make the first moveThe difference between a cold, warm, and hot lead (and why most people get this wrong)How to watch for patterns in your story views to identify who's actually interestedWhat signals to wait for before you slide into the DMs (so you're never pushy)How to move confidently into a sales conversation without scripts or weird pitchesWhy staying visible matters more than posting every single day (and how to do it without burning out)My real-life example of sliding into a 5K+ follower account's DMs (even though I was intimidated as hell)If You're Ready to Stop Waiting and Start Selling:Join the Spark the Conversation Challenge (free 5-day challenge) to nail down who you're talking to, what their pain points are, and the exact language they use, so you can confidently step into DM conversations and close sales.🔗 Click here to accessOr, if you're ready to go all in, join The Phoenix Experience my monthly membership where I teach you to build fire-hot messaging, confidently sell in the DMs, and stop guessing what to post. We do weekly workshops, live challenges, and I'm in there with you in the DMs helping you close. $97/month (prices going up to $197 in June).🔗 Access Info hereTrust in the Lord with all your heart and lean not on your understanding. In all your ways, acknowledge Him, and He shall direct your path. — Proverbs 3:5-6

Think you have a lead problem? Think again. In Episode 11 of Rise to Alignment, messaging and sales strategist Lisbeth Graham breaks down the real reason service-based business owners, coaches, and entrepreneurs keep attracting the wrong people — and it has nothing to do with how many people you're talking to. Liz introduces her signature "Layer the Onion" framework: a three-question method that helps you peel back the surface-level problem your audience thinks they have and get to the root pain point that actually makes them say, "Oh my God, that's me." You'll also learn why sharing your framework openly (yes, all of it) is what sets you apart, why showing people the route, not just the destination, is the key to converting content, and why posting your prices is the single best filter you have as a business owner. If your messaging feels vague, you keep attracting people who aren't ready to invest, or you're burned out from posting without results — this episode is the reset you need. In this episode you'll learn:• The "Layer the Onion" method: 3 questions that get you to your audience's root problem• Why posting your framework is not giving away your secret sauce, it's your biggest sales tool• How to show people the route to the destination (not just the dream outcome) Want to go deeper every single week? The Phoenix Experience monthly membership is where Liz coaches you live on messaging, sales, and DM strategy — without scripts. Link below. KEY TAKEAWAYS• Most people don't have a lead problem, they have a messaging problem. Specifically, their content doesn't clearly name who they serve or what root pain point they solve.• The Layer the Onion method uses 3 questions to get to the root: (1) What do people come to you for? (2) What do they really mean by that? (3) And what does that actually mean?• Don't sell the destination, show them the route. Walk your audience through what month 1, month 3, and month 6 looks like working with you. HOMEWORK / ACTION STEPSLiz gave us three tangible action steps at the end of this episode. Do them before you record another piece of content: 1. Audit your last 5 content pieces. Ask yourself: am I talking about the surface-level problem, or the root? Be honest.2. Check your Instagram bio or last 3 posts. Are you naming your framework? Sharing results? Making it clear why your approach is different? If not — write a post about what life looks like for your audience in just one month of working with you.3. Post your price. If you haven't done it this month — do it. Post it, put your phone down, go for a walk, and come back. Then tell Liz you did it. LINKS & RESOURCES MENTIONED•  The Phoenix Experience (Monthly Membership) — https://lisbethgraham.co/thephoenixexperience• Sparkle the Conversation Challenge (Free 5-Day Challenge) — https://lisbethgraham.co/freechallenge•  Follow Lisbeth on Instagram - https://www.instagram.com/coachlisbethgraham SEO TAGSmessaging strategy for coaches, messaging strategy for service providers, how to attract the right leads, content strategy for entrepreneurs, sales without scripts, authentic selling, DM sales strategy, how to fix your messaging, lead generation for service-based businesses, Rise to Alignment podcast, Lizbeth Graham, Layer the Onion framework, how to post your prices, business messaging tips, how to talk to your target audience, service provider content strategy, messaging for online business owners, how to sell confidently, business clarity, 

Are people leaving you on read in the DMs? You probably didn't say the wrong thing, you skipped the most important step. In this episode of Rise to Alignment, messaging and sales strategist Lisbeth Graham breaks down her Read the Room Method: a 3-stage framework that helps service-based business owners identify exactly where someone is in their buying journey before they ever pitch their offer.What You’ll Learn in This EpisodeWhy getting ghosted usually isn’t your fault and what’s actually going wrongThe 3 stages of every lead: Cold, Tap Water (warm), and HotHow to work the room with cold leads without pitching too soonThe right way to slide into DMs with warm leads who are already lookingWhy hot leads still don’t buy and how to stay visible without being pushyThe one phrase you need to stop ending your DM conversations with (seriously)How to turn a fear-based objection into content that convertsYour homework: one action to take with each type of lead todayKey TakeawaysStage 1 — Cold (Work the Room)These are people who don’t know you yet. Your job here isn’t to pitch it’s to show up consistently in their stories, comments, and DMs and let your content do the heavy lifting. Think of it like working a party: you’re not handing out business cards, you’re getting to know people.Stage 2 — Tap Water (Warm Leads)These are people already putting their hand up posting about needing help, gawking at your content, or showing up in your stories daily. They’re not cold, but they’re not hot enough to buy from you yet. Your move: ask a curious question, not a pitch. Then follow up consistently, because most people won’t.Stage 3 — Hot (Make Your Move)Hot leads are ready they’re just waiting for someone bold enough to lead them. The barrier isn’t interest, it’s trust and fear of being burned again. Stay visible, address their fears through content, and when you reach out, come in with full confidence.Your Homework This Week 🔥Open your DMs and find one person in each stage. Then:Cold lead: Engage in their stories and comments. Follow up in a week. Keep building without pitching.Warm lead: Send a curious question — not a pitch. Voice memos work great here. Reference something specific they’ve shared.Hot lead: Send them something new. A freebie, a low-ticket offer, a strategy session. If they say no, move them back to warm and stay in touch.Resources MentionedThe Phoenix Experience (Monthly Membership) — https://lisbethgraham.co/thephoenixexperienceThe Sparkle the Conversation Challenge (Free 5-Day Challenge) — https://lisbethgraham.co/freechallengeFollow Lisbeth on Instagram —https://www.instagram.com/coachlisbethgrahamSEO Tags / KeywordsDM sales strategy, how to sell in Instagram DMs, how to stop getting ghosted, messaging that converts, sell without scripts, sell without discovery calls, service-based business coach, brand messaging for service providers, Instagram DM conversion, warm lead strategy, how to close in DMs, authentic sales strategies for coaches, messaging strategist, consistent sales online, faith-based business coaching, busy mom entrepreneur, non-sleazy sales strategy, relationship-based selling, storytelling sales method, how to get to $5k months

If you feel scattered in your business, it’s probably not because you need more content. It’s because your foundation is shaky and when the foundation is off, your content won’t convert.In this episode, I’m breaking down my simple framework: Foundation → Motion → Conversion/Conversation so you can stop guessing what to post and start creating content that actually leads to DM conversations and clients (without scripts).You’ll learn the 3 biggest reasons your content isn’t turning into sales:You don’t know who you’re talking to (so your message can’t land)Your content isn’t specific enough to repel the wrong peopleYou’re over-consuming information and under-creating (doom scroll = confusion)The 15-minute reset (your weekly homework)Set a 15-minute timer and do this:Step 1 (5 min): The “I Help Who” messageFill in this framework:I help [WHO]who are stuck with [PROBLEM]get [RESULT]Example from Lisbeth:“I help service-based business owners who are stuck with inconsistent clients get clients inside of the DMs with confidence.”Step 2 (5 min): Pull real words from your DMsGo into:DMscommentspast client conversationsPull 3 real phrases your people actually say. Save them into a “copy mining” doc.Step 3 (5 min): Post one thing (keep it simple)Choose ONE:A hook using their exact languageA poll question to start conversationA natural DM to someone you can helpReminder: you’re not “salesy.” You’re confident when you believe your offer solves the problem.Join: Spark the Conversation Challenge5 days | 20 minutes a day | build your copy-mining blueprint (pain points, desires, exact words) so your content finally hits.Join: The Phoenix Experience (membership)Weekly workshops/hot seats + community feedback + expert speakers + monthly Sales Arena to build your selling muscle and handle objections confidently.Timestamps00:00 Why you don’t need more content — you need a stronger foundation00:20 Intro + who Lisbeth helps (DM sales without scripts)01:00 The promise: stop feeling scattered + get aligned messaging01:25 The 3 parts: Foundation, Motion, Conversion/Conversation02:10 Reason #1: you don’t know who you’re talking to03:10 Why market research changes everything04:10 Why posting more makes it worse (noise + misalignment)05:05 Reason #2: your content isn’t specific enough06:10 “Everybody” positioning = messy message + wrong clients07:10 Spark the Conversation Challenge (copy mining blueprint)08:20 Why narrowing your message makes people see you as the expert09:20 Reason #3: information overload + doom scrolling10:40 The 15-minute reset overview11:10 Step 1: “I help who” framework12:10 Step 2: pull 3 phrases from DMs/comments13:10 Step 3: post one simple thing (hook/poll/DM)14:10 Homework: Spark challenge + DM 3 people15:10 Phoenix Experience invite + Sales Arena + objections16:10 Wrap up + see you next week

If you (or your clients) have results… but your message still feels off — you’re probably missing one simple thing:You’re not using testimonials like receipts.In this episode, I’m breaking down how to turn real client wins into content that sells for you — meaning: people don’t just “like” your posts… they DM you.You’ll learn:how to share results in a way your future clients can see themselves inhow to use the exact words your clients used when they said yesa simple “I help who…” template to tighten your messaging fasthow to open DMs without being awkward (because the goal is conversation, not a pitch)And yes — I’m giving you homework so you can actually implement this this week.Burn the script. Use the receipts. Let your message do the heavy lifting.What we’re talking about todayYou’ve gotten results. Your clients have gotten results.But your message still isn’t clicking.This episode is about the missing piece: testimonials + receipts — and how to use them inside your content so your people go from “watching” to messaging you.Homework (3 parts)Fill out the message template: who / before-after / howWrite 3 hooks using your client’s exact words (overwhelmed, confused, unclear, stuck, quiet DMs, etc.)Start ONE DM this week with ONE question (conversation > pitch)Join Spark the Conversation ChallengeIf you don’t know your audience’s words yet, this is your move.Spark the Conversation Challenge is 5 days, about 20 minutes a day, and you’ll build a copy-mining blueprint (pain points, desires, exact wording) so your messaging stops being vague and starts calling in real buyers.The Phoenix ExperienceIf you want help tightening your message and using testimonials with confidence so you can sell in the DMs without scripts or discovery calls, check out The Phoenix Experience.Tags testimonials, client testimonials, social proof, receipts marketing, DM sales, selling in the DMs, messaging strategy, content strategy, service-based business, how to get clients, marketing for coaches, Instagram DM strategy, Threads marketing, audience clarity, market research, sell without scripts, burn the scriptTimestamps 00:00 Why your message is off even with results01:00 Testimonials = receipts your future clients need03:00 Step 1: Share results in content (not just your website)06:00 Step 2: Use the exact words clients used when they said yes10:00 Plug: Spark the Conversation Challenge (copy-mining blueprint)12:00 Step 3: “I help who…” messaging template (who / before-after / how)17:00 Step 4: Open DMs with one simple question22:00 Hook → story → CTA → DM flow26:00 What NOT to do (the “CVS receipt” DM)29:00 Homework + Phoenix Experience invitation31:00 Next week teaser: what you actually need (not more content)

If you’ve ever thought, “I don’t know who to talk to” and your DMs feel awkward because of it — this episode is for you.You don’t need a perfect script to sell in the DMs. You need a simple process that helps you:get the right people in your DMs,build a real personal connection, anduse permission-based selling so you can invite people to your offer without feeling pushy or salesy.I’m Lisbeth Graham, messaging and sales strategist for mission-led service providers, and since 2023 I’ve helped over a dozen women sell confidently in the DMs without scripts.By the end of this episode, you’ll know exactly what to do to make DM conversations feel natural, intentional, and way less awkward.In this episode, you’ll learn:Why your DMs feel awkward when you don’t know who you’re talking toHow to stop “talking to everyone” and start messaging your actual ideal clientsWhat to say when you know you can help someone (without being weird or salesy)Why market research is the secret weapon for better messaging + better salesHow to use permission-based selling (so you’re not dumping info or pitching too soon)The exact flow for inviting someone to your offer: transformation → what’s included → price → questionChapter markers (no timestamps needed)You can paste these as “chapters” even without timecodes:Why your DMs feel awkward (and it’s not a script problem)Step 1: Get the right people in your DMsStep 2: Personal connection firstWhen it’s okay to go direct (and when it’s not)Market research: the hidden purpose of every DMPermission-based selling (how to invite without being salesy)Offer flow: transformation → details → price → questionHomework + what’s coming next weekFree 5-day challengeMonthly Membership The DM process I teach (the simple framework)Step 1: Get the right people in your DMsStep 2: Start personal first (not business first)Step 3: Use market research to guide every conversationStep 4: Permission-based selling (the game-changer)Step 5: Share your offer in this orderDM sales, selling in the DMs, Instagram DMs, permission based selling, market research, target audience, messaging strategy, service based business, sell without scripts, sell without being salesy, lead generation, client conversations

Threads is amazing for visibility… but visibility doesn’t pay the bills.In this episode, I’m breaking down my simple rhythm for turning Threads replies into real leads, moving those conversations into Instagram DMs, and then nurturing people into clients without scripts or awkward cold pitching.You’ll learn:how I use Threads to start conversations (not close them)how to spot your people fast using the For You page + keywordshow to bridge to Instagram the right way (without “going in for the kill”)what to say in stories/DMs to keep it natural and not salesyhow to track leads, follow up consistently, and convert when timing is rightAnd if you don’t know your target audience yet, I’ll walk you through my Spark the Conversation Challenge (5 days, 20 minutes/day) so you can build a copy-mining blueprint from real conversations.What you’ll learn todayWhy Threads is a visibility tool (and what to do after visibility hits)How to turn replies and comments into warm DM conversationsWhy I don’t recommend selling inside Threads DMsThe “3 types of people” filter: connector / client / conversationThe simplest way to start a DM without sounding like a robotWhy follow-up is the real reason most people aren’t closingHow to nurture in stories without being online all daySpark the Conversation Challenge (free/low-cost lead magnet)5 days, 20 minutes a day inside Circle.By the end, you’ll have your Copy Mining Blueprint:the words your audience usespain points + desireswhat they’ve triedwhat they actually want…and you’ll turn it into messaging that calls in the right people.The Phoenix Experience (membership)For mission-led service-based business owners who want:a clear message + clear audienceleads through stories + Threadsconfident selling in the DMs (without scripts)weekly workshops, monthly experts, and implementation supportLearn how to turn Threads replies into warm Instagram DM conversations, nurture leads through stories, and sell without scripts or cold pitching using a simple Threads → DMs → clients rhythm.

What you’ll learn in this episodeWhy DM sales don’t require scripts or discovery callsThe real reason you feel “busy” but your sales still aren’t movingHow to use PACE to build consistent momentum without living onlineWhy engagement is the fastest path to clients (when you’re talking to the right people)How to make your offer feel clean, ready, and trustworthy (so people actually say yes)How to keep content simple — and still make it convertThe PACE Framework (Proceed at Consistent Execution)This is the exact breakdown I followed:1) 50% EngagementHalf your business time goes to conversations: replying, commenting, Threads keyword searches, story engagement, and real connection.2) 40% Offer ReadinessBecause if you stay ready… you don’t have to get ready.Get the backend clean: onboarding, payments, client flow, clarity, and what you’re actually delivering.3) 10% Simple ContentOne simple piece. Start with the easiest platform for you (mine was Threads), then repurpose into stories to nurture and invite people into the DMs.HomeworkTry this once this week:15 minutes: engage + DM your audience (be normal, don’t be weird)10 minutes: review your offer readiness (if 5 people paid today, are you ready?)5 minutes: post one simple piece of content (a story is enough)If you want help with your audience + message…If you don’t know your audience yet (and you’re tired of guessing), start with my free Spark the Conversation Challenge — it’s 5 days, 20 minutes a day, and you’ll walk out with a copy-mining blueprint: pain points, desires, exact words your people use, and the clarity to create content that finally lands.And if you want ongoing support to build a clear message, sell through stories, and close in the DMs (without discovery calls)… The Phoenix Experience is for mission-led service providers who are ready to burn the script.Timestamps00:02 Solo parenting + husband deployed + still signed 12 clients in the DMs00:58 Why this isn’t about scripts or being online 24/701:24 The foundation: audience clarity → message → DM conversations02:30 Where “PACE” came from (February 2024)04:21 The quiet-time moment: “PACE” drops in05:25 CrossFit/Hyrox pacing → business pacing06:52 PACE meaning: Proceed at Consistent Execution07:22 The 3 things that stayed: engagement, offer, content08:12 Why 50% engagement changed everything09:11 Stop hiding in backend tasks (lovingly)10:16 Threads keyword search + finding your people11:14 Audit your conversations: are you talking to your people or randos?12:41 Why audience clarity makes the offer easier13:40 Offer readiness + “stay ready” truth16:48 Spark the Conversation Challenge pitch17:41 The 10% content rule + keeping it simple for 90 days19:55 Homework: 30-minute PACE practice21:09 Phoenix Experience membership invite23:08 Wrap + next watch prompt

You’ll LearnWhy “posting more” isn’t the fix when sales are slowHow to use Stories to create leads → conversations → clientsThe 3 types of stories that move people into your DMsEasy market research story prompts (that don’t take all day)My 5-part story selling sequence (problem → reframe → micro tip → proof → CTA)How to DM people who engage without sounding awkward or salesyWhy “Burn the Script” works better than perfect lines and copy-paste pitchesThe weekly homework to start seeing momentumChapters00:00 Why you’re not getting sales (and it’s not posting more)01:10 Who I am + how I’ve helped women sell in DMs since 202302:05 How I signed 12 clients through DMs (no sales calls)03:40 The season that forced me to simplify (solo parenting + homeschool)08:20 The Stories Playbook: 3 story types that convert09:45 Market research stories: one question a day13:50 Why your first story should be engaging (Shannon McKinstry shoutout)18:10 Story selling sequences: 3–5 slides + what to include22:15 Offer stories: how to ask for the sale clearly24:35 Homework for the week: post, DM, copy-mine27:00 What’s coming next weekStory Prompts You Can StealUse one per day:“What’s the hardest part about getting clients right now?” (poll)“The hardest part about ______ is ______.” (fill in the blank)“Do you want help with A or B?” (A/B vote)“Tap here if you’re struggling with ______.” (tap)“How many stories do you actually watch?” (poll)Links + ResourcesFree 5-Day Challenge — Spark the Conversation: https://lisbethgraham.co/freechallengeJoin My Membership: https://lisbethgraham.co/thephoenixexperienceMentioned: Shannon McKinstry — https://www.instagram.com/shannonmckinstrie/Call to ActionIf this episode helped you, do me a favor: leave a quick review and share it with a service-based friend who’s tired of sales calls and wants a simple DM strategy that actually feels human.KeywordsInstagram stories to DM sales, DM sales without scripts, how to sell in the DMs, service-based business marketing, story selling strategy, market research on Instagram, selling without sales calls, conversations that convert, alignment business coach, Burn the Script

Host: Lisbeth GrahamIf you’ve ever stared at your inbox and thought, “I don’t know who to talk to,” this episode is for you. Your DMs don’t feel awkward because you need a better script—they feel awkward because you don’t have enough context.In this episode, I’m breaking down my FIRE Method for DM market research so you can start conversations with confidence, collect real audience language, and build content + messaging that actually lands—without sounding salesy.I’m Lisbeth Graham, a business alignment coach for service-based pros. Since 2023, I’ve helped over a dozen women get clear on their audience, align their offer, and confidently sell in the DMs without scripts. Burn the script.What you’ll learnWhy DMs feel “salesy” even when you’re not pitchingThe difference between cold outreach and warm context (and why it matters)The FIRE Method:Ignite: who to DM (warm people only)Spark: what to ask (3 question types)Flame: how to use their words for hooks, content, and offer messagingThe exact DM openers to start research convos without being weirdYour simple homework: 3 warm contacts, max 3 questionsThe FIRE Method (quick breakdown)IGNITE (who to DM):Start with warm people:engaged with your postsreplied to your storiespast conversationspeople in your communitySPARK (what to ask):Ask questions in 3 categories:Pain: “What’s the hardest part of ___ right now?”Attempts: “What have you tried so far?”Outcome: “If this was solved, what would change for you?”FLAME (how to use it):Save their exact words and use them for:hookscontent topicsmessagingoffer refinementsales page languageTry this DM opener (copy the structure, not my exact words)“Hey ___, quick question—can I ask you something?”“Hey ___, I’m doing a little research. What’s the hardest part about ___ right now?”“You mentioned ___ before—what’s feeling most frustrating about it lately?”Your homework (keep it simple)Pick 3 warm contactsAsk no more than 3 questions totalSave their exact words in a doc (your “copy bank”)Use one sentence as a hook in your next post🔥 Free 5-Day Spark the Conversation Challenge:Join here → Challenge✨ New membership coming soon: The Phoenix ExperienceIf you want weekly support with audience clarity, offer alignment, messaging, and simple DM sales—this is for you.Reply “PHOENIX” to my email list or DM me on IG and I’ll send details when it opens.📲 Follow me on Instagram: instagram.com/coachlisbethgrahamMentioned in this episodeDM Market ResearchAudience clarity + offer alignment“Burn the script” approach to salesKeywords / tags (optional)DM sales, Instagram DMs, market research, target audience, ideal client, offer alignment, messaging, content hooks, story selling, sales without scripts, service-based business, women in business

It’s 2026. We’re talking about the elephant in the room.Core lessonDemographics aren’t enoughYou can help everybody… but you shouldn’tTarget audience is the center of everything (your spider diagram)Why it mattersIf you’re having 20–40 DM convos and closing 1–2, something is offThe pause is the hard part, but it’s the moveHomeworkPoll your audience“If you’re a ___, would you want an offer that solves ___?”Let the answers guide you (even if it stings)CTAFree 5-day challenge (for now)REMINDER: like + downloadIn 2026, we’re done duct-taping strategies onto a shaky foundation. If you don’t know exactly who you serve, nothing you try will stick—content, offers, DMs, emails… all of it.In this episode, I’m breaking down why “just because you can help them” doesn’t mean you should. I’ll share what I learned the hard way (2014 me, 2022 me… both a little chaotic), why “busy moms” isn’t enough, and how your target audience becomes the center point that everything in your business connects to.What you’ll learnWhy “more information” isn’t your problemThe difference between having a demographic and having a real audienceWhy your DMs won’t convert when your audience is unclearHow your target audience becomes the center of your entire businessA simple homework prompt to test your offer with real peopleHomework (do this today)Poll your audience:“If you’re a ___, are you interested in an offer that solves ___?”Then pay attention to the answers. That’s data.Free resourceGrab my free 5-day challenge here (for now):lisbethgraham.co/free-challengeConnect / next stepsSubscribe to the channelShare this with a friend who keeps “over helping” everybodyWant support getting clear? DM me “PHOENIX” and I’ll tell you what Phoenix Arising looks like right now.

In this episode of Rise to Alignment, Lisbeth Graham discusses the challenges service-based business owners face in making sales. She emphasizes the importance of understanding one's target audience, moving beyond demographics to truly grasp their pain points and needs. Lisbeth shares her personal journey, including her struggles with imposter syndrome and the lessons learned from her experiences. She encourages listeners to engage with their audience and offers a free five-day challenge to help identify their target audience's needs.Free 5-Day Challenge: Target Audience Alignmenthttps://lisbethgraham.co/freechallengeTakeawaysUnderstanding your target audience is crucial for sales.It's not just about demographics; focus on pain points.Engaging with your audience can reveal their true struggles.Listening to your audience can lead to better business strategies.Personal experiences can shape your coaching approach.Taking a step back can provide clarity in business.Asking the right questions can uncover valuable insights.A free resource can help identify your target audience.Consistency and systems are key to managing time effectively.Sales success often requires understanding your audience deeply.Chapters00:00 Introduction to Rise to Alignment02:41 Understanding Your Target Audience07:30 The Importance of Pain Points10:24 Engaging with Your Audience