The B2B Podcasters Show with Loïc J

Get my podcast lead gen system here: https://bnce.link/TOP2B2q4In this episode, I sit down with Roy Coughlan, founder of the Podfather community and six-time top-ranked podcast host. Whether you're just starting out in podcasting or looking to refine your approach, he shared insights that will help you grow your podcast, attract the right audience and turn your podcast into a sustainable business.Roy and I went deep on:7:32 Podcast positioning strategy13:51 What podcast metrics to monitor17:36 Common podcasting mistakes24:15 Finding your ideal podcast audience30:45 PodFather, a community for podcasters36:49 Converting listeners to your service or community40:38 Systematizing podcast production45:33 Podcast monetizationListen to Roy’s podcasts: ⁠https://bnce.link/AqfdJ88ZCheck Roy’s Skool community for podcasters: ⁠https://bnce.link/Lp4U2FAPConnect with Roy on LinkedIn: ⁠https://bnce.link/qMCZOeoQConnect with me Loïc on LinkedIn: ⁠https://bnce.link/69PysUV4Check the 4 best podcast attribution software tools in 2026: ⁠⁠⁠https://bnce.link/NLuRVrlaGet my podcast lead gen system here: ⁠https://bnce.link/TOP2B2q4

Get my podcast lead gen system here: https://bnce.link/MePu3TNv⁠Everyone's bragging about replacing their team with AI. Same ones who'll end up being replaced for using AI too much.I can easily name four tools who can write my LinkedIn content so I don't have to. Three of those sound exactly the same.We’re so much into this AI FOMO that we act like commoditization doesn’t exist. Reality is that AI gold rush literally accelerated it.The paradox is that differentiating yourself isn’t out of reach for any of us. That’s something I learned during my conversation with Barry LaBov.Barry and I went deep on:00:00 The importance of differentiation in a commoditized world06:24 How to find your uniqueness13:58 How to find your podcast positioning20:21 How to use many content assets and platforms to grow26:55 How to grow a podcast on Youtube30:53 The critical mistake that podcasters must avoid36:56 What’s better than moving listeners to your websiteGet Barry’s “The Power of Differentiation” book: https://bnce.link/ycAlnrQXListen to Barry’s podcast: https://bnce.link/4v2pjAmtCheck Barry’s agency website: https://bnce.link/si43vKrnConnect with Barry on LinkedIn: https://bnce.link/JhfTlGv5Connect with me Loïc on LinkedIn: https://bnce.link/pvNo8EzyCheck the 4 best podcast attribution software tools in 2026: ⁠https://bnce.link/YXNLmwhXGet my podcast lead gen system here: https://bnce.link/MePu3TNv

Get my podcast lead gen system here: https://bnce.link/tZW7ec4gAre chatGPT, Google's Gemini and Perplexity suggesting your business - or competitors in your niche?Last month, Elizabeth Gearhart repeated to me a question she asked these tools:“Our podcast, is it helping our businesses show up in AI search results?”That was enough for me to realize that my podcast needs a website as early as possible. Not for my audience but for LLMs so they can crawl it then reply to my audience.Elizabeth has been co-hosting the Passage to Profit Show for almost eight years. A show now syndicated on nearly 40 radio stations across the US.And besides questions on AI search, we also went deep on:00:00 Being syndicated to 40 radio stations02:01 How to prepare as a podcast host07:43 Converting podcast listeners to leads10:51 Podcast discoverability through AI search14:31 Using podcasting as business growth20:08 Podcast metrics to monitorListen to Elizabeth's podcast: https://bnce.link/Oo5V9bLjConnect with Elizabeth on LinkedIn: https://bnce.link/5KlGlw8yConnect with me Loïc on LinkedIn: https://bnce.link/SRth2FAVCheck the 4 best podcast attribution software tools in 2026:⁠https://bnce.link/3YIZUtJC

Get my podcast lead gen system here: ⁠⁠https://bnce.link/Irjze4gUEvery B2B podcast episode you record is an SEO & GEO asset that can show up in Google, in ChatGPT, Gemini, Claude, Perplexity and co. It's a B2B marketing opportunity that most podcasters miss.I'm currently sitting on a SEO goldmine: 11 podcast episodes, 445 minutes. Turns out publishing transcripts is not enough after all.We need to start mining these transcripts.By that, I mean feeding AI with those then ask the right questions to come up with content that the ICP needs to see.I didn't know I was sitting on this goldmine until I've had this conversation with Wes Towers.He runs Uplift 360, a digital agency helping trades and construction businesses get found online. So when he launched his own podcast, he wasn't just thinking about listeners. He was also thinking about search.Here's something else he said that I'm applying immediately:Stop worrying about promoting your podcast too much. He publishes podcast clips twice a day, every weekday.His reasoning: most of your audience won't see all of it anyway.Only a fraction of your followers are online at any given time, so publishing more just gives more people a chance to find you, not less.Wes and I also went deep on:00:00 How appearing on over 100 podcasts prepared him before launching his own09:45 Niching to one industry to make the audience more engaged and easier to grow11:40 Using the podcast and SEO to grow your business26:35 The podcast distribution strategy that reaches his ICP any weekday31:24 How he makes his podcast rank on YouTube36:54 How he converts listeners into leadsConnect with Wes Towers on LinkedIn: https://bnce.link/sS3pZeXKCheck out the website of Wes's SEO agency: ⁠https://bnce.link/Wwuca3hWListen to Wes's podcast: https://bnce.link/cknWGnE6Connect with me Loïc on LinkedIn: https://bnce.link/oubzE39SCheck the 4 best podcast attribution software tools in 2026:⁠⁠https://bnce.link/oG8Zic7vGet my podcast lead gen system here: ⁠⁠https://bnce.link/Irjze4gU—If you're new to my podcast, I'm Loïc and I host the B2B Podcasters Show. It's a resource where B2B podcasters can hear how fellow podcasters use podcasting for effective lead generation and marketing strategies to build pipeline.

Get my podcast lead gen system here: https://bnce.link/XUijIPqj—“My podcast gets downloads every week,but doesn’t contribute to my business.”That's the paradox of downloads:More downloads shows that the audience is growing. So we think:Bigger audience = more opportunities.But it's not.My guest Carl Richards coached a client who makes several thousands dollars per year from her podcast. Yet it gets only 40 to 50 downloads per episode.So he explained the reasons behind this success.Carl and I also went deep on:00:00 Carl’s podcasting journey09:58 Serving both the audience and the guest16:42 How to invite your listener to take action21:39 What matters more than downloads in B2B31:04 Patterns in podcasters who turn things around after year two or three42:02 Making conversations rather than interviewsCheck out the website of Carl's podcasting agency: https://bnce.link/jjh5Xr7HListen to Carl's podcast: https://bnce.link/MeVhzZJiCheck the 4 best podcast attribution software tools in 2026:⁠https://bnce.link/blog/best-podcast-attribution-software-in-2026⁠Get my podcast lead gen system here: ⁠https://bnce.link/XUijIPqj

Get my podcast lead gen system here: https://bnce.link/PJ8hbXIiJoin Danny’s AI-powered content tool: https://bnce.link/YpFxPrM0Get Danny’s LinkedIn content system for free: https://bnce.link/4IEvVW9Q—There's only one way to build credibility on LinkedIn. But very few choose it because it means admitting you don't have it all figured out.We share tips. But anyone can say the same thing so we add proof. But too many faked the “my client got 47 leads” so we expect testimonials. But too many faked those too so we expect talking head video testimonials.It’s always more, more and more.But I tend to find more credible those who also dare to share when things don’t meet their own expectations. That kind of honesty is rare.And it's exactly what makes Danny DelVecchio worth listening to.His solo business, built over 5 years, recently crossed $1,000,000 in sales. Yet his podcast didn’t contribute enough to this success and he’s been very honest about it.Here's one lesson he shared that I applied in my LinkedIn to promote this episode:Too many podcast posts talk about how great the conversation was, without giving a single reason to go listen. Danny's approach: always release with a trailer. And that's exactly what I did on my post.Danny and I also went deep on:00:46 The real challenges of B2B podcasting07:34 If he started over, here’s what he’d do more of12:38 Why he’s bringing back the podcast he launched years ago for his sons19:48 Why his podcast promotion on LinkedIn worked25:19 Why so many AI-generated fail to get leads40:42 How to start creating content with Claude todayIf you found value, connect with Danny on Linkedin: https://bnce.link/CzBvHhm7You can also connect with me on Linkedin: https://bnce.link/bv0AUE9zCheck the 4 best podcast attribution software tools in 2026: ⁠https://bnce.link/6inhXCXUAnd finally, get my podcast lead gen system here: https://bnce.link/PJ8hbXIi

Get my podcast lead gen system here: https://bnce.link/LXZAbwmQ—After 894 episodes, his podcast needed a pivot. But where many hosts would rebrand the show, he walked away.Because after almost 900 episodes, Drewbie Wilson realised his show and his ICP had little in common.So he started over. And launched Call The Damn Leads.A podcast for his ICP. And over the years he built a content machine so that anyone fitting this ICP couldn't miss him.00:00 Drewbie’s entrepreneurial journey07:16 Why starting over with a new podcast12:16 Building a podcast that attracts potential clients21:56 The silent red flags behind not having a sales system25:26 His system to distribute his podcast31:32 The social media strategy behind his podcastCheck out Drewbie’s website:https://bnce.link/IN0yOleAListen to Call The Damn Leads on YouTube:https://bnce.link/CnRPqkLGCheck the 4 best podcast attribution software tools in 2026:https://bnce.link/blog/best-podcast-attribution-software-in-2026Get my podcast lead gen system here: https://bnce.link/LXZAbwmQ

Need to identify your episodes generating the most pipeline? Try this: https://bnce.link/8JOy5xZf–Grant Fuellenbach has turned his B2B podcast into a legit lead engine, and he’s done it solo.In this episode, we break down:→ how Beyond the Bid now generates 12 leads per month→ why he shifted from solo episodes to interviews→ the systems he put in place to run the entire show on his own→ how the podcast evolved from “just a content idea” into a predictable growth channelWe also touch on his background in the construction industry, especially how he builds and scales sales teams, and how this decate of experience shapes the way he approaches conversations, content, and demand generation.Timestamps:00:00 Introduction00:57 Why Launching a B2B Podcast02:21 Building and Scaling Sales Teams in the Construction Industry10:52 Genesis of His Podcast & Lead Generation22:41 His Process to Run the Podcast Alone26:56 Where He's Going With His PodcastListen to Grant’s podcast:https://bnce.link/wIa1XxaKLearn more about Grant's work on his website:https://bnce.link/2RzeXDELConnect with Grant on LinkedIn:https://bnce.link/8xZ1t10GConnect with me on LinkedIn:https://bnce.link/9rxpSGksAnd if you need to identify which of your social posts generate podcast downloads and which of your episodes generate leads, try this: https://bnce.link/8JOy5xZf

Your website gets traffic but doesn't convert? Check Jeffro's checklist: https://bnce.link/w1pqDLxYJeffro is on a mission to rid the world of terrible websites.In this episode, we dive into:→ how his podcast became a networking and growth engine→ how he turns conversations into clients and measures the ROI of his show→ what post-production and distribution actually look like when done right→ why LinkedIn is still his favourite channel for podcast reachWe also unpack Jeffro’s mission on websites, from clarity and messaging to conversion strategy, and why a clean, well-structured site will always beat flashy design.00:00 Trailer00:48 The Importance of Clarity for Your Website01:59 Risks of DIY vs. Hiring an Agency05:28 How to Increase Conversions for Your Website10:27 Homepage vs. Landing Page11:55 Genesis of the Digital Dominance Podcast14:30 Measuring the ROI of Your Podcast19:27 Podcasting Post Production23:04 Podcasting Distribution on LinkedIn25:07 The Future of Digital Dominance26:45 Hot Take on LinkedInListen to Jeffro’s podcast:https://bnce.link/W96NeowTLearn more about Jeffro's work on his website:https://bnce.link/o8zNRyNTConnect with Jeffro on LinkedIn:https://bnce.link/rKRF0lODConnect with me on LinkedIn:https://bnce.link/qInnTdrTAnd if your website gets traffic but doesn't visitors into leads, check Jeffro's checklist at https://bnce.link/w1pqDLxY

Want your custom action plan to build your podcast lead gen system for free? Book your intro call here: https://bnce.link/U5yniKIjNot enough people in sales roles see themselves as creatives.That's why Brad Eather's mission is to challenge this idea.In this episode, we dive into:→ how creativity shapes his approach to sales→ why networking isn’t about collecting contacts→ how his podcast turned casual chats into a digital sales course→ the workflow behind running a show that grows at his own paceWe also talk about what keeps him inspired as a creator and what’s next for his business and podcast.Timestamps:00:00 Trailer00:57 The Genesis of Brad’s Podcasting Journey02:54 Creative Approach to Sales and Communication10:14 How Conversations Turned Into an Offer15:07 Podcasting Process: From Invites to Distribution23:22 Networking Naturally: Building Relationships Through Conversations27:17 Reflections on Podcasting and Future AspirationsListen to the conversation on happiness that Brad had with Declan Edwards:https://bnce.link/JXuRACIRDiscover Brad’s Sellings Creative podcast:https://bnce.link/naZnqglSLearn more about Brad's work on his website:https://bnce.link/JMFWW7xFConnect with Brad on LinkedIn:https://bnce.link/6hLMtXx1Connect with me on LinkedIn:https://bnce.link/KQa9lpzDAnd if you want your custom action plan to build your podcast lead gen system for free? Book your intro call here: https://bnce.link/U5yniKIj

Get the Listener-to-Lead mini playbook: https://bnce.link/R0LDuqyIGabe Marusca didn’t just escape burnout.He built a business model that gave him freedom.In this episode, we break down:→ why most people get productisation wrong→ the exact steps Gabe uses to attract better clients→ how to use podcasting as a trust and authority engine→ what a nomadic lifestyle teaches you about running a businessWe also get into his hot takes on LinkedIn and why connection beats content every time.Timestamps:00:00 Trailer00:44 From Burnout to Clarity03:37 Identifying Patterns and Productising Services07:26 The Misconceptions of $1M/year Productisation11:10 The Step-by-Step Process to Better Clients18:06 Marketing and Building Authority24:52 The Genesis of His Podcast30:59 Why He Launched His Podcast Without Video32:33 How His Podcast Became A Lead Gen Machine36:05 Future Aspirations and Nomadic Life39:52 Hot Take on LinkedInUse Gabe’s personalised guide to find your premium clients:https://bnce.link/X8JIBdQvDiscover Gabe’s podcast Authority in the Wild:https://bnce.link/RB8QwgMuDiscover Gabe’s website:https://bnce.link/vKS19EYRConnect with Gabe on LinkedIn:https://bnce.link/140cMlFZConnect with me on LinkedIn:https://bnce.link/wtTDro4LGet the Listener-to-Lead mini playbook: https://bnce.link/R0LDuqyI

Get Craig's playbook to start building your acquisition system today:https://bnce.link/DozfETOYIn today's episode, I sit down with growth strategist Craig Herd to discuss the challenges faced by consultancy founders, particularly the 'founder trap' where initial success limits further growth.Craig stresses on the importance of systemisation in scaling businesses beyond the £500k/year mark and managing the emotional rollercoaster when the revenue flutuates.We also cover the psychological barriers that prevent founders from delegating and scaling effectively, as well as the tendency of underusing LinkedIn for lead generation.Finally, Craig provides insights on identifying ideal clients to create a more predictable business pipeline through building a targeted lead list, understanding the role of LinkedIn in client acquisition, and so much more.Finally, we talk about the value of podcasts as a networking tool and share strategies for maximising content to drive growth.Chapters:00:00 Introduction to Today's Episode00:30 The Founder Trap: Understanding Growth Limitations03:08 Systemisation: The Key to Scaling Beyond £500k/year05:45 The Roller Coaster of Consultancy: Managing Revenue Fluctuations08:56 Psychology of the Founder: Breaking Free from Limitations11:50 Leveraging LinkedIn: Common Mistakes and Best Practices14:53 Identifying Your Ideal Client: Craig's Strategic Approach23:53 Building Your Forever Leads List30:58 Understanding LinkedIn's Role in Client Acquisition36:38 The Importance of Fundamentals in Business Growth38:05 Leveraging Podcasts for Networking and Growth48:06 Maximising Content for Immediate ImpactConnect with Craig Herd on Linkedin:https://bnce.link/MwFSotWoCheck out Craig's Consultancy Growth Podcast:https://bnce.link/1EnQzw8fConnect with me on LinkedIn:https://bnce.link/qUXymbCbGet the Listener-to-Lead mini playbook:https://bnce.link/g8EtrUkS

Get a breakdown of John’s process for free here:https://bnce.link/Ckn2VciUIn this conversation, I chat with John Watson on the importance of networking and building genuine relationships. For him, networking means creating meaningful connections, not swapping business cards. We also dive into how introverts can leverage their strengths in networking, common myths, and so much more.00:00 The Power of Networking Mindset02:47 Building Relationships in Networking05:49 Networking for Introverts08:53 Overcoming Networking Myths11:59 Effective Networking Strategies14:59 The Importance of Listening18:04 Building Relationships Online20:58 Real-Life Networking Success Stories24:07 The Right Place Podcast Journey27:00 Final Thoughts on NetworkingConnect with John on LinkedIn:https://bnce.link/YgZzpxj6Connect with John on his website:https://bnce.link/fcZVRQfCCheckout John's podcast on YouTube:https://bnce.link/OZTDLutHConnect with me on LinkedIn:https://bnce.link/SlSFUOPcGet the Listener-to-Lead mini playbook:https://bnce.link/2r0u8TZR

Get a breakdown of Beatrice’s process for free here:https://bnce.link/QQ3tmtfnBeatrice Gutknecht doesn’t just dislike rebrands. She’s on a mission to stop them.So I invited her to break down: ⤷ why rebranding often goes wrong ⤷ how to keep the core of a brand intact ⤷ what Twitter, Jaguar, and PrettyLittleThing got wrong ⤷ what to do instead if you want your loyal clients to actually careWe also talked about brand positioning, why going slow can be smart, and how your content plays a bigger role than you think.Beatrice shares her take on podcasting too, including what she’s learned from building her show.Timestamps:00:00 Trailer00:30 The Rebranding Debate06:33 Case Studies: Twitter, Jaguar, and PrettyLittleThing13:11 Strategies for Successful Brand Positioning21:19 Figuring Out what Your Brand Actually Needs24:26 Building a Strong Brand: Proven Steps38:30 The Role of Content in Branding47:29 One TakeawayConnect with Beatrice on LinkedIn:https://bnce.link/ZoX0x4LKConnect with Beatrice on Instagram:https://bnce.link/b8tHGcoICheckout Beatrice's podcast on YouTube:https://bnce.link/aq6nNlOlConnect with me on LinkedIn:https://bnce.link/d9ys09niGet the Listener-to-Lead mini playbook: https://bnce.link/utHmu2uF