The Business Focused Photographer Podcast

Maria Ortiz, a luxury senior photographer and business coach, shares insights into the world of luxury photography and the reasons behind building a luxury senior photography business. The conversation delves into the essence of luxury, the impact of premium pricing, and the importance of control and boundaries in the photography business. The conversation delves into the world of niche photography, particularly focusing on the experience of photographing teenagers. It explores the use of a detailed questionnaire to create a safe and supportive space for teens, the transition from weddings and families to seniors, and the luxury photography experience provided to clients. The discussion also highlights the photographer's journey in finding her niche and the impact of her high school experiences on her approach to teen photography.TakeawaysLuxury is a feelingCreating an exclusive and personalized experienceEffective communication and understanding the client's story Teen photography questionnaireNiche photographyCreating a safe space for teensLuxury photography experienceChapters00:00 Control and Boundaries28:25 Teen Photography Questionnaire and Experience35:00 Luxury Photography Experience45:31 Creating a Safe Space for Teens

The conversation with Casey Thornton delves into the concept of alignment in business and photography, exploring the importance of authenticity, setting boundaries, and finding joy in the work. Casey shares insights on niching down, the significance of early motherhood photography, and the value of connecting with clients on a deeper level. She also discusses the challenges and rewards of aligning work with personal values and priorities. Casey Thornton shares her journey from dental hygienist to successful photographer and educator, emphasizing the importance of alignment, profitability, and community in her work. She provides valuable insights on finding a market, setting boundaries, and the cyclical nature of business.TakeawaysAuthenticity and joy are key components of aligned workSetting boundaries and holding to them is essential for alignmentConnecting with clients on a deeper level enhances the alignment of the workNiching down can lead to a more aligned and fulfilling businessEarly motherhood photography holds significant meaning and value for both the photographer and the clients Alignment and profitability go hand in handSetting boundaries is crucial for maintaining alignmentThe cyclical nature of business requires patience and trustChapters00:00 The Importance of Alignment36:42 Defining Aligned Work43:13 From Dental Hygienist to Photographer49:22 The Intersection of Alignment and Profitability56:00 The Importance of Community and Connection01:12:08 The Comfort and Healing of Photography

Leah Carter shares her journey of starting a studio rental business, from finding the right space to managing operations and building a positive community culture. She discusses the legal and insurance considerations, security measures, revenue generation, and the impact on her overall photography business. Leah's approach to creating a welcoming and supportive community space has contributed to the success of her studio rental business. Leah Carter discusses her studio's tech stack and equipment, including the use of a lock, scheduling, lighting, and props. She also shares insights on security measures, rental responsibilities, and her personal photography preferences. Additionally, she provides information on mentorship and education opportunities for photographers.TakeawaysStudio rental business requires careful consideration of legal, insurance, and security aspects.Building a positive community culture and mindset can contribute to the success of a studio rental business.Revenue from studio rentals can significantly impact the overall profitability of a photography business. Understanding the importance of studio security and rental regulationsInsights into studio amenities and photography preferenceshttps://www.leahslens.photography/suitegstudio/Chapters00:00 Introduction to Studio Rentals05:23 Building Confidence in Studio Rental Business10:32 Security and Access Control16:01 Managing Studio Rental Operations21:25 Privacy and Location of Studio27:05 Community Mindset and Business Growth38:32 Lock and Security45:16 Studio Amenities

Jamie Bugby King, a PNW family photographer, shares her successful strategy of targeting other destinations for photography and marketing to those areas. She discusses her SEO prowess, the challenges of balancing work and family, and the process of creating different homepages for various locations. She also emphasizes the importance of high-touch experiences and the use of automations to enhance customer service and communication. The conversation covers topics such as website building, SEO, blogging, and the use of specific tools for website optimization. It also delves into the challenges of unexpected success, the impact on homepage design, and the importance of user experience in SEO.TakeawaysSEO ProwessBalancing Work and Family SEO StrategyUser ExperienceWebsite OptimizationChapters00:00 Targeting Other Destinations07:30 Creating Different Homepages28:31 Website Building and SEO Tools40:03 SEO and User Experience Relationshipwww.jaimebugbee.comwww.jaimebugbeephotography.com

The conversation explores the integration of political beliefs into branding, the evolution of personal political ideology, and the impact of political awareness on marketing. It delves into the importance of content with a backbone, standing behind one's values, and the significance of human-to-human conversation in fostering empathy and understanding. The conversation delves into the complexities of political expression, addressing the tribalism of politics, the impact on business, the integrity of expression, the power of political expression, the challenge of political facts, the influence of political marketing, the importance of conviction in expression, focused political expression, and the impact of political alignment. The conversation covered a range of topics including celebrity love, political preferences, favorite Taylor Swift album, concept albums, pet stories, photography gear and preferences, favorite non-photography software, snowy state preferences, beach vs. pool, New York vs. LA, and podcast host vs. guest.TakeawaysIntegrating political beliefs into brandingEvolution of personal political ideology Political expression has a significant impact on branding and audience connection.The importance of integrity and conviction in political expression cannot be overstated. Insights into personal preferences and experiencesExploration of photography gear and software preferencesChapters00:00 Integrating Political Beliefs into Branding06:05 Evolution of Political Identity11:11 Impact of Political Awareness18:48 Content with a Backbone26:19 Human-to-Human Conversation31:41 The Tribalism of Politics39:17 The Integrity of Political Expression46:00 The Influence of Political Marketing55:27 Focused Political Expression01:00:53 Celebrity Love and Political Preferences01:07:14 Photography Gear and Preferences01:15:13 Snowy State Preferences and Beach vs. Pool

The conversation explores the strategic approach to building a business from scratch in 2026, focusing on intentional planning, portfolio building, online presence, pricing strategy, and marketing. It provides insights into the challenges and strategies for new artists and small business owners, emphasizing the importance of client experience, networking, and brand alignment with personal values.TakeawaysBuilding a business from scratch in 2026Strategic and intentional business planningChapters00:00 Starting a Business in 201210:12 Establishing Online Presence16:29 Marketing and Networking

The conversation explores the establishment of a referral partnership between Lydia and Nicole, addressing the challenges in the photography industry, formalizing the partnership, pricing, mentorship, logistics, trust, the difference between referral partnership and associate photographer, conversion rate, and client interaction. The key takeaways emphasize the success and importance of referral partnerships, as well as the significance of effective communication and trust in such collaborations.TakeawaysReferral partnerships can be a successful and mutually beneficial collaborationEffective communication and trust are essential in referral partnerships Referral partnerships can be a form of customer service and trust is essential in such collaborations.Adobe Camera Raw is a preferred editing tool for some photographers, offering a streamlined workflow without the need for catalogs.Chapters00:00 Establishing the Partnership05:50 Challenges in the Photography Industry12:07 Pricing and Mentorship16:51 Logistics and Trust21:52 Referral Partnership vs. Associate Photographer30:30 Vetting and Sussing Out Leads37:46 Client Acquisition Cost and Referral Fees47:24 Photography Gear and Shooting Preferences

The conversation delves into the challenges of running a luxury photography business in a rural area, addressing the conundrum of defining luxury in a non-luxury environment. It explores marketing strategies, high-touch customer experiences, business models, pricing challenges, and the gradual pivot to a luxury business. The discussion also touches on the realities of client loss and the gradual transition to higher pricing. The conversation delves into the value of the photography experience and the challenges of marketing to a luxury target in a rural area. It also explores the perception of higher price service providers in the local industry and the transition to a higher price point.TakeawaysRural luxury business challengesPricing and positioning in a rural area Value of the photography experienceNavigating client preferencesChapters00:00 Introduction to Rural Luxury Business06:06 Marketing and SEO Strategies17:04 Challenges and Realities of Pricing26:08 Pivoting to a Luxury Business32:20 The Value of the Photography Experience48:04 Perception of Higher Price Service Providers in Local Industry55:18 Transitioning to a Higher Price Point

Guest: Aislinn McKenna, former luxury wedding photographer turned multiple six figure coach (Colorado based)We Discuss:Why “more money in the hands of good people” mattersThe difference between money mindset and financial literacy (and why you need both)Weekly money dates and “normalizing” the number in your bank accountRedefining what “zero” means so you move differentlyWhy photographers get stuck in industry narratives (feast or famine, “booking is weird,” etc.)The unsexy basics that create confidence: cost of doing business, cost per client, projections, CACPracticing your numbers out loud so you can say them without flinchingHow to raise prices with repeat clients without creating resentmentHow to make more money without simply raising prices (offer suite shifts, tiers, client exclusive days)TLDR:If you don’t know your numbers, it’s hard to stand behind your prices.If you do know your numbers, confidence becomes a skill you can practice.You don’t have to burn down your business to make it more profitable. You can restructure your offer suite so it’s a win for you and a win for your clients.Links + Resources:Find Aislinn: Instagram @aislinneileencoachingWebsite: aislinneileen.com

Guest:Hayley Fisk, Beauty and Product Photographer and Videographer, LAFounder of The Anxious PhotogRepresented by Rebel Brand ManagementWe Discuss:Hayley’s path from art school to commercial photographyHow retouching shaped her shooting career and helped her become an all in one creativeWhy she pivoted away from fashion clients and built a home studio right before the pandemicHow remote shooting became a scalable business model for product and beauty workBudget reality in commercial photography and why “a big budget” disappears fastTalent sourcing, production partners, and how inclusive casting actually works with brandsThe importance of being calm and grounded on setLife coaching vs therapy and how mindset impacts marketing and outreachSpec work and portfolio alignment as the fastest path to better clientsAI fears, real world usage by brands, and how photographers can respond without denialWhat success looks like now, including retainers and long term partnershipsTLDR:Hayley built her business by creating the work first, then pitching it like it was already real client workRemote product photography can work almost anywhere if you have systems and can earn trustA calm, confident presence is part of the product when brands are spending serious moneyMindset affects everything, especially your ability to market and sell without desperationAI is already here, so the move is learning how to use it well and integrating it strategicallyResources:Hayley’s photography site: www.hayleyfisk.comHayley’s coaching site: theanxiousphotog.comInstagram: @hayleyfiskphoto

Episode Title: The Human Algorithm: Networking as a Photographer with Tiffany CrenshawGuest: Tiffany Crenshaw, Animal House Photography, North AlabamaWe Discuss:Why Tiffany calls networking “the human algorithm” and why it still beats chasing social media trendsHow her background as a second grade teacher shaped her relationship building skills (and her business success)Moving to Alabama on March 1, 2020 and building momentum anyway through virtual coffee datesThe “client adjacent” strategy: building relationships with doulas, small business owners, and other connector peopleHow one small market turned into years of high value repeat clients (including a $6,000 family purchase)Why people skills matter as much as photo skills, and how client experience starts before the session even happensWhat actually works at booths and vendor events: samples, albums, wall art, and making your setup stop trafficUsing QR codes and email list tags to track where leads come from and follow up intentionallyGetting creative with in person visibility: iPhone photo classes, beginner camera workshops, pop ups, and client eventsHow Tiffany thinks about quarterly goals for in person networking and how she audits events before committingReal talk about confidence dips after price increases and why timing matters (January vs fall)Tiffany’s membership model and how repeat clients create predictable income and less workTLDR:Tiffany Crenshaw breaks down why in person networking is one of the most underrated marketing strategies for photographers. From coffee dates with “client adjacent” professionals to vendor events, workshops, and client appreciation experiences, Tiffany shares practical ways to become top of mind in your community without relying on algorithms. If you want more aligned clients, better referrals, and a marketing strategy that actually feels sustainable, this one will hit.Resources:Follow Tiffany’s business education on Instagram: @TiffanyCrenshawEduSee Tiffany’s photography work: Animal House PhotographyTiffany’s group coaching program: Booked and Balanced (starts January 8)

Episode Title: How I Built This with Rachel Larsen WeaverGuest: Rachel Larsen Weaver, Family Photographer (Long-Form Sessions), Washington, DC areaWe Discuss:Rachel’s early career in restaurants and teaching and how those skills translated into photographyStarting photography through blogging and realizing “documenting” is different than being hired to lead and create imagesBuilding a business without a template and why that actually helped her develop a distinct voiceThe 2019 educational turning point that clarified her creative directionWhy mini sessions flopped for her and how that failure pointed her toward long-form sessions insteadHow long-form sessions took off and became a defining offer in her businessNavigating mentorship, including a harmful experience that shaped her commitment to inclusive, affirming workChoosing educators and coaches wisely and why “great photographer” doesn’t always equal “great teacher”The role pricing plays in attracting aligned clients and protecting the experienceWhy she shoots almost exclusively on film now, and how that supports her workflow and profitabilityHiring an assistant and how that changed her capacity, consistency, and creative energyThe “loving gaze” concept and how she trains her eye and heart to see people with depth and dignityLightning round topics: systems, film preferences, business decisions, time freedom vs financial freedomTLDR:Rachel built her business by getting her reps in, honing her voice, and making offers that match how she actually likes to work.A mini-session flop became a turning point that pushed her toward long-form sessions, which booked fast and fit her clients better.Pricing, clarity in marketing, and a values-forward approach helped her attract clients who are invested in the experience.Shooting film and outsourcing scanning simplifies her workflow so she can spend more time photographing and marketing.The way she sees people is not accidental. It’s practiced, intentional, and foundational to the work.Resources:Learn more about Rachel: https://www.instagram.com/rachel.larsen.weaver/Book mentioned: Beauty: The Invisible Embrace by John O’Donohue

Episode Title: How I Built This with Alan ShapiroGuest: Alan Shapiro, Food, Portrait & Macro Photographer, New YorkWe Discuss:Alan’s origin story from lifelong storyteller to advertising executive to full-time photographerHow burnout in a high-pressure creative career led him back to joy through daily photographyThe role of storytelling, transparency, and consistency in building visibility and trustWhy his most impactful opportunities didn’t come from SEO or email lists, but from showing up in real communitiesThe power of documenting what you care about before anyone is paying youWorking with agencies vs direct clients and how discovery actually happens in 2025Pricing with flexibility and integrity instead of rigid formulasWhy underpricing is almost universal and how Alan navigates it in practiceThe long-term value of relationships over short-term ROIBartering, community support, and “Main Street” marketing as legitimate business strategiesImposter syndrome, perfection paralysis, and embracing “perfectly imperfect” workChoosing variety over specialization and the tradeoffs that come with that decisionWhy photographers need to stop waiting until they feel “ready” to put work into the worldTeaching, mentoring, and staying curious as a way to keep growing creatively and professionallyTLDR:Alan didn’t build his career by chasing clients. He built it by telling stories consistently and caring deeply about the people and subjects in front of him.Visibility came from community, not algorithms.Pricing is contextual, relationship-driven, and tied to opportunity, not hours alone.Imposter syndrome never fully goes away, but humility and enthusiasm can be strengths.Helping others, bartering, and showing up locally still work and often work best.Resources:Website: https://www.alanshapiropho

Episode Title: How I Built This with Becca LueckGuest: Becca Lueck, Becca Jean PhotographyWe Discuss:How Becca got started in photography and what her early business looked likeThe decisions that shaped her growth and the ones she would do differentlyHow her brand and offers evolved over timeThe behind the scenes systems and boundaries that support her work todayWhat sustainability actually looks like at this stage of her businessAdvice Becca would give photographers building their own version of successTLDR:Becca Lueck shares the real story behind building Becca Jean Photography. From early experimentation to refining her offers and workflows, this conversation pulls back the curtain on what it actually takes to grow a photography business that works long term. If you love honest conversations about building something steady, intentional, and aligned, this episode is for you.Website: https://beccajeanphotography.com

Episode Title: How I Built This with Maddie PeschongGuest: Maddie Peschong, Maddie Peschong Photography & Co-Founder of White Space Studio, Sioux Falls, SDWe Discuss:How Maddie transitioned from corporate marketing to full-time photographyThe early mistakes that shaped her business model and the turning points that made it thriveBuilding community and collaboration through White Space Studio, her shared studio conceptHow systems and boundaries became the backbone of her business growthCreating educational offers and coaching programs that serve both new and established photographersThe mindset shifts that allowed her to scale without burnoutWhy Maddie believes every photographer should think like a CEO, not just a creativeTLDR:Maddie Peschong shares the real story behind building her multifaceted photography business—from her first shoots to leading a thriving studio and education brand. She opens up about the systems, boundaries, and mindset work that helped her turn creative chaos into long-term sustainability. Whether you’re in the messy middle of your business or dreaming about your next pivot, Maddie’s story will leave you inspired to build something that truly fits your life.Resources:Learn more about Maddie’s coaching programs and templates: https://maddiepeschong.comFollow Maddie on Instagram: @maddiepeschongExplore White Space Studio: https://whitespacesiouxfalls.com

Episode Title: Sales Psychology with Helena WongGuest: Helena Wong, Helena Wong Photography, San Francisco Bay AreaWe Discuss:Why sales psychology matters even if you think you’re “not a sales person”How Helena took her tech sales background and used it to 4x her photography businessThe real way to build a client avatar that actually helps you book aligned clientsHow to understand buyer behavior and money stories in different demographicsMarketing choices that prime your clients to see themselves in your workThe psychology behind anchoring numbers, price presentation, and custom proposalsHow to guide a sales call without talking the whole timeWhy your brand needs three defining words and how this shapes what you postWhat it really looks like to raise your prices and move into a new marketHow to get clients saying yes long before you ever talk about pricingMindset and emotional resilience when you’re transitioning to a new level in businessWhy showing your actual personality is the non negotiable piece that makes sales easierTLDR:Today’s episode digs into the psychology behind why people buy and how to use that to create a smoother, more effective sales process. Helena shares exactly how she built her client avatar, how she primes clients for yes, why silence on sales calls matters, and how to position your pricing so people understand your value. This conversation is packed with practical, actionable advice for anyone ready to level up their sales skills and book more of the right clients.Resources:Learn more about The Creative CEO coaching program: https://helenawongphotography.com/educationFollow Helena on Instagram: @helenawongphotographyListen to her podcast Under the Veil

Guest: None (Solo Episode with Jill C. Smith)We Discuss:Why every photographer has a sales funnel — even if it wasn’t intentionally builtHow to recognize when your funnel has kinks (complete blockages) or leaks (quiet revenue loss)Common “kinks” that stop inquiries entirely, like broken links, missing calls to action, or poor mobile formattingThe “leaks” that quietly drain your income, like misaligned branding, weak follow-up, or lack of client nurturingHow to audit your funnel before Black Friday to make sure you’re ready for new bookingsThe importance of fast response times, current testimonials, and staying visible locallyWhy repeat clients are your most valuable asset — and how to retain themHow to balance new client attraction with retention in a changing marketTLDR:Whether or not you built one intentionally, your business has a sales funnel — and if your inquiries or bookings have slowed, something in it isn’t working the way it should. In this episode, Jill breaks down how to identify and fix the two most common problems: kinks, which completely block your flow of leads, and leaks, which quietly cost you revenue over time. You’ll learn how to audit your website, follow-up process, client experience, and visibility before Black Friday so your systems are ready to receive new bookings and keep past clients coming back.Resources:Google Business Profile: https://www.google.com/business/SEO Checker (Free Tool): https://neilpatel.com/seo-analyzer/

Episode Title: Selling Is ServiceGuest: Rhea Whitney, Rhea Whitney Photography & The Photo Bomb AcademyWe Discuss:Why photographers often fear “selling” — and how to reframe it as service, not pressureThe real difference between sales and marketing (and why confusing them stalls growth)How to handle rejection, overcome fear, and stop projecting your own money story onto clientsWhy aligned clients pay more, refer more, and make you love your job againPricing systems that make sense for your lifestyle, whether you’re full-time or balancing a 9–5Building confidence through data: using your cost of doing business to back your pricesThe importance of vetting clients just as much as they vet youSetting boundaries, honoring energy, and letting “no” make space for better “yeses”The mindset shifts that turn selling from sleazy to soulfulRhea’s Elevate Accelerator program and how she helps photographers reach consistent five-figure monthsTLDR:Sales and marketing aren’t the same thing — marketing gets attention, selling creates transformation.When done right, selling is serving. It’s how you guide clients toward something they already want.Stop pricing from your own wallet and start using data to justify your rates.Aligned clients are born from clear communication, confidence, and boundaries.Your business isn’t just art — it’s energy exchange, and selling is how you keep that energy flowing.Resources:Learn more about Elevate Accelerator and join the upcoming Six Figures & Beyond Webinar (Nov 18): comment “webinar” on InstagramFollow @rheawhitney on Instagram and TikTokExplore Rhea’s educational programs at rheawhitney.comConnect with The Photo Bomb Academy for more resources on pricing, mindset, and business strategy

Episode Title: Licensed Counselor, Working Photographer: Real ADHD ToolsGuest: Andrea Pittman, Andrea Michelle Photography & Licensed Mental Health Counselor, Arizona + WashingtonWe Discuss:How Andrea built a dual career as a wedding/lifestyle photographer and an ADHD-specialized therapist across two statesWhy photography’s variety and flexibility can be a great fit for ADHD brainsThe real sticking point for many solopreneurs with ADHD: business operations, bookkeeping, and “invisible” admin workReframing procrastination as time perception and adrenaline seeking, not failurePractical tools: body doubling, pairing tasks, coffee-shop focus sessions, and using motivation windows instead of rigid schedulesScheduling rest on purpose and designing home systems that protect executive function on work daysClient fit, momentum, and “ADHD inertia” in marketing and minisWeddings, overstimulation, and planning with neurodivergence in mindThe “Solve-It Grid” from Your Brain’s Not Broken to pair high-stress tasks with low-stim, calming activitiesTLDR:Build your business around when your brain actually works best. Motivation windows beat nine-to-five rules.Procrastination isn’t a moral failing. For many ADHDers it’s an adrenaline strategy that still gets the job done.Pair the hard stuff with something calming or enjoyable. Think taxes + podcast, or bookkeeping + body double.Stimulate focus on low-dopamine tasks. Coffee shops, light background noise, or a “work buddy” can help.Protect your executive function by systemizing home life on heavy work weeks. Meal help and laundry routines are productivity tools.Schedule rest like a deliverable. Capacity is finite, and recovery keeps your business sustainable.Use consultations to vibe-check client fit. When the energy is aligned, booking and follow-through get easier.Weddings can be overstimulating. Plan workflows that honor sensory needs for you and your clients.Resources:Book: Your Brain’s Not Broken by Tamara RosierFollow Andrea: TikTok, Instagram, Threads — @andreamichellephotoAndrea’s Podcast: Brilliant Minds? by Brilliant Minds Wellness (Spotify and YouTube)Coming Soon from Andrea: Downloadable guides — ADHD for Wedding Photographers and a companion guide for neurodivergent wedding clients

Episode Title: Five Tools That Keep Me From QuittingGuest: Solo episode with Jill C. SmithWe Discuss:Why photography is a great fit for creatives with ADHD — and where it can still get overwhelmingJill’s top 5 business tools that support her ADHD brainHow a missed session became the wake-up call to use a schedulerWhy she’s switching CRMs again — and what finally convinced herHow ChatGPT functions like a thought organizer and assistantThe way AfterShoot removes the dread of task initiation during busy seasonPermission to outsource things like laundry, meal prep, or bookkeeping if they’re draining your energyTLDR:This solo episode is part of Jill’s ADHD Awareness Month series, and it’s all about the tools that have helped her keep her business afloat despite her executive dysfunction. From schedulers and CRMs to AI assistants and editing software, Jill shares the five tools she leans on the most — not because they’ve “fixed” her ADHD, but because they’ve allowed her to keep showing up in her business when things get hard. If you’ve ever missed a session, avoided your inbox, or stared at a Lightroom folder for hours, you’re not alone — and these tools might just be the thing that help you keep going.Resources:HoneyBook: https://www.honeybook.comAfterShoot: https://www.aftershoot.comChatGPT: https://chat.openai.comPixieset Studio Manager: https://www.pixieset.com/studio-manager

Episode Title: Coaching Creatives with ADHD with Christi JohnsonGuest: Christi Johnson, co-owner of Stephanie & Christi Photography (Greenville, SC) and founder of The Dream Biz® LabChristi’s coaching lens for ADHD creatives: designing businesses that work with your brainThe “Joy Menu” framework (appetizers, entrees, desserts) to spark motivation on hard daysFlexible structure vs rigid systems and why freedom, novelty, and side quests matterEnergy management and flow: noticing rhythms, nervous system cues, and choosing energizing starter tasksGetting unfun work done: deadlines as a tool, body doubling and co-working, spacing deliverablesWhen to outsource and when to simplify instead of scalingThe Dream Biz® Lab: how the membership runs, what happens in calls, and who it is forThis episode centers on how Christi coaches neurodivergent creatives. We dig into practical, compassionate tools for ADHD brains: flexible structure that honors energy ebbs and flows, the Joy Menu to create momentum, and supportive tactics like deadlines and body doubling. Christi walks through how she helps clients build operations, marketing, and vision that feel joyful and sustainable, and she shares what members can expect inside The Dream Biz® Lab.Learn more about The Dream Biz® Lab and join the waitlist: christijohnsoncreative.com/labMeets every other week, rotating focus on Vision, Operations, and MarketingIncludes a private podcast and the upcoming DreamBiz Playground for flexible, dopamine-friendly action plansNext enrollment opens in January; moving to open enrollment in 2026Connect with Christi: @christijohnsoncreative on InstagramChristi’s site: christijohnsoncreative.com

Episode Title: The ADHD Brain & Running a Photography BusinessGuest: Elena S Blair, Elena S Blair Photography, Seattle, WAWe Discuss:How ADHD traits like hyperfocus, empathy, and intuition can become superpowers in creative entrepreneurshipWhy traditional work environments often stifle ADHD brains — and how self-employment offers freedom and flexibilityThe art of building systems that fit your brain instead of fighting itUsing dopamine-driven motivation to fuel creativity and productivityThe emotional side of ADHD: reframing inconsistency and distraction as strengthsHow Elena and Jill each structure their businesses to work with their natural energy cyclesTLDR:Elena and Jill share an honest, encouraging conversation about why photographers and other creatives with ADHD often thrive in entrepreneurship. They unpack the unique strengths ADHD brings to the table — from deep empathy and creative intuition to lightning-fast problem-solving — and explore how to design systems and businesses that work with your brain, not against it. Whether you’re newly diagnosed or just recognizing ADHD tendencies in yourself, this episode offers validation, laughter, and practical tools for building a business that actually feels good to run.Resources:Learn more about Elena’s education for photographers: https://elenasblair.com/freebiesFollow Elena on Instagram: @elenasblair_photographyGet on the wait list for the next round of Elena's Mastermind here: https://elenasblair.com/mastermind-waitlist (I took both levels of her Mastermind - the mindset work alone is worth the investment!)

Episode Title: Systems That Stick for Neuro-Spicy Photographers Guest: Emily Gbadamosi, Woodall Creative Co, Bay Area, CAWe Discuss:Emily’s path from counselor and vice principal to photographer and systems educatorWhy so many photographers struggle with the backend of businessHow to pick a CRM that actually fits your brain (not a “one size fits all”)Building a smoother path from inquiry to bookingHoneyBook 2.0 automations and conditional logic in actionFollow-ups that feel supportive and book more clientsWhere to automate and where to keep the human touchPost-session workflows that extend the client experienceTiming a CRM switch so it doesn’t wreck busy seasonTLDR:October is ADHD Awareness Month, and this episode is part of a special series highlighting tools and strategies that support neurodiverse photographers. My guest, Emily Gbadamosi of Woodall Creative Co, shares how she helps photographers create workflows and systems that cut overwhelm, reduce friction, and keep clients happy. Whether you’re neuro-spicy yourself or just tired of feeling scattered, you’ll walk away with practical ideas for making your business more sustainable.Resources:Emily’s site: woodallcreative.coInstagram: @woodallcreativecoFree Workflow Wellness Checklist: woodallcreative.co/podcastTools mentioned: HoneyBook, ShootProof, Pixieset, Picktime, Calendly, Flodesk, QuickBooks, Zapier, Unscripted

Episode Title: Upselling Video Without BurnoutGuest: Shayna Lloyd, Traveling Photographer & Videographer, MontanaWe Discuss:Shayna’s unexpected start as a “failed YouTube influencer” and how it shaped her story-driven approachThe difference between shooting photo-first vs. video-first and how that changes perspectiveWhy video upsells don’t have to mean more stress or tech overloadShayna’s five-step framework for successfully adding and selling videoHow to talk about video with clients in a way that feels natural and excitingPricing, objections, and why upsells are about vision, not pressureWhere video creates the most value across niches: weddings, families, and brandsTLDR:Montana-based photographer and videographer Shayna Lloyd shares how she built a thriving hybrid business by keeping things simple and client-centered. In this episode, Shayna breaks down her five keys to upselling video without adding extra stress to your workflow. Whether you’re a wedding, family, or brand photographer, you’ll learn how to market video authentically, incorporate it into your process, and make it a sustainable, profitable part of your business.Resources:Grab Shayna’s Video Upsell Starter Kit: https://devinandshay.com/starter-kitListen to The Devin and Shay Show podcast: https://open.spotify.com/show/7jMbKfORQ5TdDcGPxbRFaR?si=ac7e714371ff4215Connect with Shayna: Instagram – @shayna_lloydConnect with Devin + Shay: Instagram – @devin_and_shay

Episode Title: The Business of Real Estate PhotographyGuest: Clay Banks, Real Estate & Interiors Photographer, Catskills/Hudson Valley, NYWe Discuss:Clay’s path from software developer and urbex hobbyist to in-demand property photographerWhy COVID-era demand in the Catskills/Hudson Valley accelerated the nicheGear and approach: Sony a7 IV, 16–35mm + 50mm, DJI Air 2S, natural light only, Lightroom Denoise, subtle compositingComposition rules Clay lives by: tighter crops, fewer walls, mobile-first storytellingOn-site workflow: staging, prop choices, what he moves and why, ideal client presence (or not)Editing priorities: color cast fixes, distraction removal, polishing stainless, mirrors, windows, decksPricing evolution: valuing time, three-tier packages, travel, and smart add-onsTrends and opportunities: lifestyle-driven branding for brokerages, reels, and leveling up with videoClient relations: referrals over ads, B2B ease, handling difficult collaborations with gracePractical prep tips for homeowners and realtorsTLDR:Clay built a thriving, referral-only property photography business by telling the story of a space, not just documenting it.Natural light, thoughtful staging, and tight compositions are his signature.Pricing rose with demand and clarity on value; add-ons like short drone clips close easily.Brokerages want lifestyle branding, not just wide, bright rooms—video is the next lever.Quick win for clients: clean the house, especially mirrors, before the shoot.Resources:Learn more about Clay’s work: www.claybanks.infoFollow Clay on Instagram: @clay.banksCheck out Clay’s Presets: www.claybanks.info/presets

Episode Title: IPS for IntrovertsGuest: Katie Doherty, LaRousse Photo, Los Angeles, CAWe Discuss:Katie’s path from elementary teacher to weddings to a focused boudoir and maternity studioWhat introversion really looks like in a client-facing business and why IPS can fit introvertsWorking fewer clients at higher price points to protect energy and creativityA day-in-the-life: editing and reveals on non-shoot days vs. hair/makeup + 90-minute sessions on shoot daysThe client journey: ads → inquiry form → Zapier to Google Sheets → automated text via Haymarket → Calendly consultSetting expectations: session fee of $299, package starters at $995, and how transparent pricing reduces frictionRunning virtual reveals on Zoom (or in-studio) and guiding selections in Lightroom without pressureWhat clients actually buy: strong demand for digital packages, Vision Art matted print boxes for maternity, albums for boudoirSimple, profitable ops: outsourcing retouching, partnering with H/MUAs, and keeping the studio setup streamlinedStyle and specialization as real marketing: developing a cohesive editorial look so you’re not a commodityTLDR:IPS doesn’t require being “salesy.” It rewards listening, guidance, and clear structure.Fewer, higher-value bookings can prevent burnout. Katie’s averages: ~$2,000 for maternity and ~$2,500 for boudoir.Keep it simple: one light, a few sets, clean workflow, and a single great sample product to start.Lower the barrier to entry with a reasonable session fee, then help clients curate in a reveal.Use systems to save your social battery: Zapier, Google Sheets, 17hats, Haymarket, Calendly, and Loom when a call won’t fit.Resources:Freebies: https://www.introvertedphotographers.comKatie’s podcast: Introverted Photographers Club Katie on Instagram: @laroussephoto

Episode Title: Building a Human-First Business with Rachel Larson WeaverGuest: Rachel Larson Weaver, Photographer and Educator, VirginiaWe Discuss:The origin and evolution of Rachel’s long-form sessionsHow to build a business that prioritizes art and sustainabilityWhy slow, intentional work can be more magnetic than polished systemsThe pitfalls of over-automation and over-preparationShooting film as a method of artistic and business clarityThe role of human connection in marketing and client trustLetting inspiration guide your consistency rather than trendsWhy messy, heart-led business models do work—and can be highly profitableTLDR:Rachel Larson Weaver is known for her long-form, film-based family sessions that feel more like an immersive retreat than a photoshoot. In this episode, we talk about staying rooted in your artistic voice while also building a viable, profitable business. Rachel shares how she markets without shouting into the void, why she leans into film and simplicity, and how showing up as your full self—messy bits and all—is more effective than a perfect CRM. Her story is a masterclass in trusting your gut, building for connection, and redefining what it means to be a photographer in a world of AI and over-curated imagery.Resources:Learn more about Rachel and her work: https://www.rachellarsonweaver.comFollow Rachel on Instagram: @rachel.larson.weaver

Episode Title: Part Time On PurposeGuest: Lydia Fine, Apollo and Ivy Photography, Iowa City, IAWe Discuss:The decision to remain intentionally part-time as a photographerHow Lydia balances a full-time marketing career with a thriving photo businessCreative pricing strategies that support sustainability and growthThe emotional and practical side of raising pricesCRM systems and workflow efficiency for photographersHow brand voice and messaging can shape your client experienceThe misconception of oversaturation in the photography industryBuilding a business that supports your life—without burnoutTLDR:If you’ve ever felt pressure to go full-time with your photography business—or guilt for not wanting to—this episode is for you. Lydia Fine shares why staying part-time is the right fit for her life, how her 9-to-5 fuels her photography success, and why profitability is 100% possible without going all-in. We also dive deep into pricing, emotional blocks, and the power of strong systems to protect your time and energy. Bonus: Lydia geeks out on CRMs and HoneyBook updates, and you’ll want to take notes.Resources:FREE GUIDE – Get More Clients with Google Reviews: https://info.apolloandivy.com/reviewsAll of Lydia’s Free Resources for Photographers: https://www.apolloandivy.com/for-photographers/Bio:Lydia Fine is a lifestyle photographer in Iowa City, Iowa, where she creates wall-worthy photos of families, seniors, and newborns for ultra-busy people. With a marketing degree and MBA and over 22 years of experience, she blends creative vision with a deep understanding of strategy and business. Lydia also works a day job in marketing and teaches other photographers how to book more clients, streamline their workflows, and build businesses that don’t run them into the ground.When she’s not working, Lydia can be found playing pickleball, kickboxing, doing jigsaw puzzles, or attempting to solve the Wordle in one try (it’s going to happen, just you wait).

Episode Title: The Business of Birth PhotographyGuest: Rachel Utain-Evans, Rachel Utain-Evans Photography, Philadelphia, PAWe Discuss:The realities of being a birth photographer, doula, and videographer—sometimes all at onceWhy Rachel recommends doula training even for photographersHow she documents unpredictable, low-light births with minimal gearHer approach to storytelling in films using short clips and ambient audioThe emotional labor of being on-call, witnessing trauma, and maintaining mental healthHer pricing strategy and why birth photography is more demanding than weddingsHow to prepare if you’re thinking about entering this fieldWhy strong birth community networks matter and how she's mentoring othersNavigating hospitals, policies, and the OR as a supportive presenceThe difference between fear-based and informed birth choicesTLDR:If you’ve ever been curious about birth photography—or considered offering it yourself—this episode is a must-listen. Rachel Utain-Evans shares the logistics, emotional demands, technical decisions, and ethical considerations of documenting birth with compassion and professionalism. She’s photographed births in hospitals, homes, birth centers—even near-misses in ambulances. This conversation goes beyond photography—it’s about holding space, respecting boundaries, and honoring one of life’s biggest transitions.Resources:Learn more about Rachel’s work and mentoring: rachelutainevans.comFollow Rachel on Instagram: @racheluephotoPhotographer to Watch: Juliette Fradin Photography

Episode Title: The Magic in MonotonyGuest: Fiona Margo, Family Photographer & Marketing Educator, Bainbridge Island, WAWe Discuss:The power of consistent marketing (and why it beats chasing trends)How to market like a local—because that’s who’s booking youCreative ways to stay inspired without jumping ship every other weekWhy photographers need more strategy and less scrollingWhat it means to run your business like a businessTactical tips for getting into marketing "flow"Model calls that actually book clientsWhy being a “service provider” doesn’t mean sacrificing your artistryThe seven-to-ten rule for marketing messages—and how most photographers give up too soonWhy your followers aren't your buyers (and why that’s okay)The role of community, connection, and patience in a long-term marketing planTLDR: Fiona Margo shares her grounded, genius-level marketing advice for photographers who are tired of the hamster wheel. From leveraging your creative brain to setting up sustainable systems, Fiona helps photographers embrace the “boring” parts of business that actually lead to consistent bookings and long-term growth.Resources:Listen to Fiona’s podcast. Learn more about Fiona’s mentoring and offers.

Episode TitleA Simple Solution for Pricing AnxietyGuest: Annemie Tonken, This Can't Be That Hard, Chapel Hill, NCWe Discuss:Annemie’s transition from in-person sales to her Simple Sales SystemHow life changes led her to develop a sustainable, scalable business modelThe psychology behind pricing and why confidence is keyCreative problem-solving in both business and photographyImplementing a membership model with Revenue on Repeat for predictable incomeWhy raising your prices doesn’t have to be scaryTLDR:Annemie shares how she grew her photography business using Simple Sales, a system that bridges the gap between in-person sales and all-inclusive pricing.Learn how photographers can boost income, reduce burnout, and gain confidence in their pricing.Discover how a membership model like Revenue on Repeat can create predictable, recurring income for family and brand photographers.Resources:Learn more about Simple Sales and Revenue on Repeat: This Can't Be That HardFollow Annemie on Instagram: @thiscantbethathard_

Episode Title: Book More Clients with Local Partnerships Guest: Tristin Tracy, Tristin Tracy Photography, Santa Barbara, CAWe Discuss:How Tristin used her fine jewelry background to elevate her photography sales approachWhy hotels (yes, hotels) have become her most profitable referral partnersWhat makes vacationers an ideal audience for high-end photography servicesThe strategy behind building long-term local partnerships with birth centers, yoga studios, mom groups, and moreHow to identify aligned businesses that serve the same clientele you want to photographWhat to bring, say, and do when walking into a local business for the first timeHow to show appreciation without formal kickbacks—and why it worksLanding pages, postcard templates, and other tools Tristin uses to support these partnershipsWhy in-person networking still reigns supremeThe incredible results she’s achieved—one-third of her income now comes from referralsHow she scaled from $400 to $1250 sessions in under 3 yearsTLDR:If you’ve been ignoring community partnerships in your marketing plan, this episode will change your mind. Tristin Tracy breaks down how her concierge referral model turned into a third of her income—and why face-to-face connections, personalized marketing materials, and aligned business relationships might be the most underutilized strategy in your toolbelt. Whether you’re in a tourist town or a tight-knit rural community, her practical, repeatable approach to networking is packed with gold.Resources:Learn more about Tristin’s education and course: https://www.tristintracyphotography.com/for-photographers/Follow Tristin on Instagram: @tristintracy_photography

Episode Title: Turn Your Senior Team Into a Marketing PowerhouseGuest: Renee Bowen, Renee Bowen PhotographyWe Discuss:How Renee transitioned from psychology to photography and built her business around senior portraits.The evolution of senior photography and why building a senior team is a powerful marketing strategy.How to create and manage a successful senior team that generates organic referrals.The psychology behind what today’s teens want from their senior photo experience.Why collaboration and community involvement make a senior team more effective.The role of parents in the senior photography process and how to ensure their buy-in.How Renee uses business coaching, mindset work, and even hypnosis to help photographers succeed.TLDR:A well-structured senior team can drive consistent bookings and position you as the go-to photographer in your market.Teens are more likely to share and promote their senior portraits when they feel part of something bigger.Understanding social media trends and generational shifts helps you stay relevant and attract the right clients.Parent involvement is key—clear communication and intentional marketing make a difference.Renee has refined her senior team model over 18+ years and now teaches photographers how to implement it successfully.Resources:Learn more about Renee’s coaching and courses: reneebowencoaching.comFollow Renee on Instagram: @reneebowenListen to Renee’s podcast Tried and True with a Dash of Woo: Available hereFree hypnosis for creatives: Get it here

Episode Title: A Case for Transparent PricesWe Discuss:Why hiding your prices might be hurting your businessHow transparent pricing leads to more inquiries and fewer ghostsThe psychological and market effects of pricing transparencyHow sharing your prices signals confidence in your workTL;DR:Transparent pricing encourages more inquiries because potential clients don’t feel like they’re walking into the unknown.When photographers share their prices, they help normalize industry standards, making it easier for everyone to charge sustainably.Clients are less likely to ghost when they know pricing upfront—it removes sticker shock and hesitation.Trust increases when pricing is clear. People are naturally skeptical of hidden costs or unclear pricing models.If you’re hiding your prices, you may be unintentionally signaling that you think they’re too high. Confident pricing shows clients that your work is worth it.Resources:Learn more about pricing strategies for photographers at www.thebusinessfocusedphotographer.com

Episode Title: Navigating Taxes as a Photographer Guest: Siobhan Coyne, Siobhan Coyne Photography, Galway, IrelandWe Discuss:Siobhan's transition from accountant to full-time family photographerThe financial challenges photographers face when starting outPricing structures in Ireland vs. the U.S.The importance of setting up a separate business bank accountTracking expenses and tax write-offsThe role of bookkeepers and accountants in a photography businessBest practices for managing taxes as a photographerSiobhan's upcoming course on financial management for photographersWhy mini sessions can be a valuable part of a sustainable photography businessTLDR:Siobhan transitioned from a 16-year career in accounting to photography after realizing she wanted more flexibility and fulfillment.Photographers often undervalue their work; pricing structures in Ireland lag behind the U.S.A separate business bank account is essential to manage cash flow and taxes effectively.Tracking expenses in real-time prevents surprises and allows for better financial planning.Tax deductions include equipment, software, education, travel, and business-related home expenses.Hiring an accountant or bookkeeper can alleviate stress and ensure financial accuracy.Mini sessions, when structured properly, can be a profitable and strategic offer.Siobhan is launching a financial course tailored for photographers to simplify tax and bookkeeping challenges.Resources:Learn more about Siobhan’s work: Instagram: @siobhancoynephotographyDownload Siobhan’s Photo Biz Health Check checklist: Follow Pamela Brady’s documentary photographyCheck out Chloe Ramirez on InstagramQuickBooks and Shoeboxed for expense tracking: QuickBooks | Shoeboxed

Episode Title:Blogging Strategies for Photographers with Jamie Bugbee-KingWe Discuss:• How a strategic blogging approach turns your photography website into a dynamic digital gallery• The importance of clear keyword strategies to avoid SEO pitfalls like keyword cannibalization• Building cornerstone content and location-specific pages to attract local clients• Leveraging tools like Google Analytics, Keywords Everywhere, and ChatGPT to streamline content creation• Real-world tactics that helped Jamie transition from part-time passion to a full-time thriving business• Actionable tips from Jamie’s new Blogging for Photographers course and her free guide on ChatGPT promptsTL;DR:Strategic blogging is a game-changer for photographers—it transforms your website into a client-magnet by using targeted keywords, robust cornerstone content, and AI tools to build trust and boost SEO. The key? Clear strategy, streamlined content creation, and following up with your audience.Resources:• Blog to Booked Course • Connect with Jamie Bugbee on Instagram 

Episode Title: The Real Reason Photographers Quit—and How to Fix ItWe Discuss: Why most photographers don’t struggle with photography—but with business The power of combining one-on-one mentoring with a round table calls A week-by-week breakdown of The Next Step and how it helps photographers with pricing, marketing, and client experience Why creative minds make the best business minds—and how to tap into that strengthTLDR:Photography isn’t the hard part—running a business is. Jill shares why so many talented photographers burn out due to business struggles and how her new 12-week program, The Next Step, is designed to change that. This hybrid mentorship combines one-on-one coaching with group strategy calls to help photographers refine their offers, pricing, and marketing so they can finally build a business that works for them. Resources: Apply for The Next Step: thebusinessfocusedphotographer.com/thenextstep

Episode Title: Posing BoysGuest: Emily Cannata, Emily Cannata Photography, Driftwood, TXWe Discuss: The unique challenges of photographing boys, especially teenagers Why boys often feel self-conscious in front of the camera and how to break through that Practical posing tips that work for boys from age 10 through senior portraits The importance of observation and communication in making boys feel comfortable A simple but effective posing flow that eliminates awkwardness How wardrobe plays a crucial role in making boys feel confident in photos The psychology behind teenage boys’ body language and how to use it to your advantage A fun conversation starter that gets boys engaged in their session Emily’s free posing and wardrobe guides for photographers Photographing boys—especially preteens and teenagers—can be tricky, but Emily Cannata has cracked the code. As a mom of four boys and a seasoned family and senior photographer, she shares her best tips for helping boys feel at ease in front of the camera. From the psychology behind their body language to a simple posing system that works every time, Emily’s insights will make your next session with boys way less intimidating. Download Emily’s free posing guide: Click here Follow Emily on Instagram: @emilycannataphotography

Episode Title: 6 Free Foot-in-the-Door Offers for Photographers We Discuss: What foot-in-the-door offers (FITDOs) are and why they work How offering a free, no-obligation session builds trust and increases bookings Six FITDOs tailored for different photography niches TL;DR:Offering a strategic free session helps potential clients experience your work in a way that removes hesitation, builds trust, and makes it easy for them to say yes to booking a full session later. The key? Collect emails and follow up. Resources:Want More FITDO Ideas? Grab the full guide with 30 free foot-in-the-door offers to implement in your photography business.

Episode Title: Photographing Neurodivergent Kids Guest: Stacey Feasel, Feasible Photography, Seattle, Washington We Discuss: What neurodivergence is and how it impacts families. Stacey’s personal journey to becoming a lifestyle photographer specializing in neurodivergent families. How neurodivergence shaped Stacey’s approach to photography. Practical tips for photographers working with neurodivergent clients. The importance of pre-session communication and flexibility. Creating a more inclusive photography industry. TLDR: Stacey Feasel of Feasible Photography shares her expertise as a lifestyle family photographer working with neurodivergent families. From her personal experiences as a parent of neurodivergent children to her innovative approaches in session planning, Stacey offers invaluable insights for photographers aiming to create inclusive and empathetic client experiences. Learn how to improve your pre-session communication, adapt to the needs of families, and make your photography more accessible for all. Resources: Learn more about Stacey’s educational resources: ND Photography Ed Follow Stacey on Instagram: @feasiblephotography Explore Stacey’s work: Feasible Photography For photographers looking to enhance their skills or families searching for a photographer who truly understands neurodivergence, this episode is packed with actionable advice and heartfelt stories.

Episode Title: Turning Offers Into Bookings We Discuss: How to market your offers effectively, no matter your price point or audience The importance of aligning your marketing timeline with your offer type Practical tips for marketing main offers, foot-in-the-door offers, and back-pocket offers Why relationship-building is the secret sauce to successful marketing TL;DR:This episode breaks down how to take your 2025 offer skeleton and market it with intention, creativity, and consistency. Whether it’s a high-ticket offer or a quick-turnaround mini session, you’ll learn how to craft a marketing plan that connects with your audience and turns interest into bookings. Resources: Freebie: 30 Lead Magnet Ideas for Photographers Join the 2025 Marketing Playbook Instagram Story Templates for Sharing Availability

Episode Title: Boutique School Photography Guest: Lindsey Turner, Lindsey Victoria Photography, Litchfield, CT We Discuss: Lindsey’s approach to black-and-white, fine art-style school photography The logistics of running a successful boutique school photography business Strategies for achieving an 85-95% purchase rate—nearly double the industry standard Building strong relationships with schools and parents How Lindsey funnels her school photography clients into family photography sessions Mentorship opportunities Lindsey offers to other photographers TLDR: Boutique school photography is a profitable and creative niche that can thrive with the right approach. Lindsey’s fine art-style school photos resonate deeply with parents, resulting in exceptionally high sales rates. Relationship-building and a focus on quality over quantity are key to her success. Transitioning school clients into family photography can be a natural next step in growing your business. Resources: Get Lindsey's favorite prompts here See what's in Lindsey's bag here Learn more about Lindsey’s mentoring  Follow Lindsey on Instagram

Episode Title: Refining Your Offer Suite Guest: Solo Episode We Discuss: - The importance of curating a clear and intentional "menu" (offer suite) for your business. - Conducting an annual offer audit to analyze revenue, time investment, and profitability. - Structuring your offer suite with a main offer, back pocket offers, and foot-in-the-door offers. - Using an offer skeleton to plan marketing efforts quarterly. - Practical examples of offer suites from other photographers and Jill’s own business. - The benefits of aligning your marketing with your quarterly main offer. - How to plan and execute marketing strategies for high-ticket items effectively. TLDR: Refining your offer suite is essential for attracting the right clients, streamlining your business, and increasing bookings. By conducting an offer audit, creating a structured offer skeleton, and aligning your marketing with your offers, you can build a cohesive and profitable business strategy. Remember to focus on your main offer while incorporating supplemental options like back pocket and foot-in-the-door offers to cater to a wider audience. Resources: Download Jill’s Offer Audit Template Join the Free 6-Week Marketing Playbook Challenge

Off Camera Flash in Lifestyle Photography Guest: Lyndsay McNiff, Lyndsay Hannah Photography, Boston, MA We Discuss: - Lyndsay’s journey with off-camera flash - Overcoming challenges of bad indoor lighting - The technique she developed to use off-camera flash while maintaining a natural look - How to integrate off-camera flash into your lifestyle photography workflow TLDR - Off-camera flash can be used in lifestyle photography without sacrificing spontaneity or natural light - Lyndsay’s method adds only a few minutes to your session workflow, making it an efficient solution - Practical tips for using artificial light in dark indoor environments, especially for natural light photographers Resources - Learn more about Lyndsay’s course: Off Camera Flash for Natural Light Lovers -Check out family film maker, Amy Murgatroyd's website here: https://www.amymurgatroyd.com -Give Amy a follow on Instagram here.

In this episode, host Jill Smith shares five actionable steps to prepare for the busy season in photography. She advises photographers to plan their Black Friday specials in advance, block off rest and admin days during the busy season, familiarize themselves with AI culling and editing software, consider adding associate photographers to their business, and raise their prices. These steps aim to help photographers work smarter and not harder during the hectic busy season. Try Aftershoot - 10% Off

Episode Title: Jump Starting Success Guest: Caeli Richter We Discuss: - Caeli’s transition from the corporate world to family photography - How she turned a photography hobby into a full-time business - The role of school photography in building her confidence and client base - The importance of community and support in growing her business - How in-person networking and connecting with local communities have impacted her success - Staying authentic and avoiding the trap of trying to be everything to everyone TLDR: Caeli Richter shares her inspiring journey from a corporate career to becoming a family and school photographer. She highlights the value of community, in-person networking, and staying true to herself while building her business. Her husband’s encouragement and a supportive network of photographers were key to her growth and success. Resources: Follow Caeli on Instagram Follow Niki Jones on Instagram

Photographers often face the challenge of raising prices without increasing overhead. This episode explores five ways to add value to photography services without incurring additional costs. The strategies discussed include extending image archiving & bundling galleries, offering video services, providing free wall gallery design, waiving travel fees for special destinations, and practicing wardrobe creation for clients. These value-added services not only enhance the client experience but also justify price increases and contribute to the photographer's profitability. Software & Courses Mentioned: Pixieset Families in Motion (course on taking video)

Ash of Ashley Kaplan photography shares her journey into photography and how she developed her distinct style. She emphasizes the importance of location and how it can add layers of meaning to photographs. Ash encourages photographers to think creatively and intentionally about their backdrops, even in seemingly ordinary or less visually interesting locations. She also discusses the mistakes photographers make when choosing locations and offers advice for photographers who don't have access to grand landscapes. The conversation focuses on the importance of adding value to photography services and creating a strong business. It emphasizes the need to bring more value to photography offers to avoid being seen as a commodity. The guest shares her experience of building a successful photography business by creating something that feels incredibly valuable to her clients. The conversation also delves into the details of the guest's upcoming course, which is designed to help photographers improve their skills in environmental portraiture. The guest emphasizes the importance of investing in oneself and one's business to achieve growth and success. Use the code JILL75 for $75 off Ash's new course: A Sense of Place

Becca Lueck, owner of Becca Jean Photography, shares her journey from starting as a teenager taking fashion portraits to becoming a successful family and couples photographer and videographer. She discusses how she incorporates adventure and movement into her sessions, the importance of location scouting and styling, and the challenges and rewards of adding video to her services. Becca also talks about her comprehensive course on family films and offers a discount code for listeners. Becca's Shop Becca's Courses (Use the code JILL50 for $50 her course "Families in Motion")

In this episode, Jill discusses the importance of offering true mini sessions in photography and how to structure them effectively. She emphasizes that mini sessions should be quick, efficient, and profitable and provides tips on differentiating mini sessions from full sessions. She also highlights the opportunity for upselling and maximizing profitability. Jill shares her own experience and offers resources for pricing and learning more about mini sessions. Use the code BUSINESSFIRST15 for 15% off my course. Profitable & Efficient Mini Sessions Mini Session Pricing Calculator