The Customer Commerce Podcast

Meta lost $17 billion on the Metaverse and kept going, sound familiar? In this episode, Mikel Lindsaar, Tony Melvin and Jess dig into the sunk cost fallacy, why most businesses aren't actually AI ready and what separating your data from your decisions is really costing you. Plus: AI-generated horror novels, copyright law, and why the human behind the prompt still matters more than the AI.Listen or read TRUE TEAM here!Ready to stop the manual work and start growing? Explore the StoreConnect platform here: ⁠https://storeconnect.com/⁠.

Block Inc. (formerly known as Square) laid off 4,000 people after record profits and the stock market rewarded them with an $8 billion jump. StoreConnect's CEO Mikel Lindsaar and CMO Tony Melvin break down why AI isn't coming, it's already here and why getting your data into one place is the only move that matters right now. Plus, birthday chaos, curling conspiracies and the people who will make or break your business.

Stop wasting hours managing inventory in two places. In this debut episode, StoreConnect CEO Mikel Lindsaar explains why the "sync" model is a myth that silently drains your growth.We’re kicking Season 3 of The Customer Commerce with “Steve energy" to dive into what actually makes a business sane in 2026. From a behind-the-scenes look at the ROI of Dreamforce to debunking the idea that AI is only for the "100K Enterprise Club," we’re keeping it real about Customer Commerce.What you'll learn:Why "connectors" are just duct tape for your business.Is attending massive events like Dreamforce actually worth your budget?How mid-market businesses can use Salesforce logic to scale without the enterprise price tag.Why battery-flavored chips (yes, really) and $900 headphones are the energy we’re leaving behind.Ready to stop the manual work and start growing? Explore the StoreConnect platform here: https://storeconnect.com/.

In this episode, Jess and Mikel discuss the realities of entrepreneurship, the importance of customer experience, and the disconnect often found in the hospitality industry. They explore the value of human interaction in a world increasingly dominated by AI and technology, and how businesses can build loyalty through genuine connections rather than just monetary incentives. Mikel shares insights on the challenges and responsibilities of running a business, emphasizing the need for a strong belief in one's vision to succeed.TakeawaysEntrepreneurship requires a level of insanity and belief.Work-life balance is often unrealistic for entrepreneurs.Human interaction will become increasingly valuable in business.Exclusivity in services should not come at the cost of basic amenities.Building loyalty requires genuine connections, not just financial incentives.Success often comes from navigating high highs and low lows.Sponsored by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!⁠

In this episode of the Customer Commerce Podcast, co-hosts Jess & Mikel join guest, James King, to discuss the critical role of data in driving business success, particularly in the e-commerce and beauty industries. They explore the challenges businesses face in understanding and utilizing data effectively, the importance of simplifying metrics for better decision-making, and the unique dynamics of the beauty market. The conversation also touches on the impact of AI on data analysis and the necessity of connecting teams to enhance data utilization.TakeawaysData is crucial for scaling businesses effectively.Simplifying data can lead to better decision-making.Accurate data is essential for understanding business performance.First-party data is becoming increasingly important due to privacy regulations.AI is changing how consumers research and purchase products.Silos within organizations can hinder effective data use.Businesses must focus on their core customers to thrive.Connect with James on LinkedIn Check out his services Sponsored by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!⁠

SummaryIn this episode of the Customer Commerce Podcast, Jess and Mikel engage with Adam Posner, founder of The Point of Loyalty, to explore the intricate dynamics of customer loyalty. They discuss the concept of 'Joyalty Moments ‘of Magic and how brands can create meaningful connections with customers through unexpected moments of joy. Adam emphasizes that loyalty is not merely a program but an outcome defined by behavior, belief, and belonging. The conversation delves into the importance of empowering teams to foster loyalty and the future of loyalty in an increasingly AI-driven landscape, highlighting the need for human connection in customer interactions.TakeawaysLoyalty should be viewed as an outcome, not just a program.The three B's of loyalty are behavior, belief, and belonging.Empowering teams is crucial for effective loyalty strategies.Service recovery can turn a negative experience into loyalty.Human connection is vital in an AI-driven world.Brands need to continuously evolve their loyalty strategies.Educating and exciting teams about loyalty is essential.Loyalty is a holistic approach that involves the entire business.Connect with Adam on LinkedInhttps://www.linkedin.com/in/adamposner/Check out his Services:https://thepointofloyalty.com.au/Listen to his new Vlogcast:https://www.youtube.com/@adamposner3459Sponsored by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!⁠

In this episode of the Customer Commerce podcast, Martin Beeson, founder of Growth Affect CRO, discusses the importance of understanding customer journeys in eCommerce and how to optimize conversion rates. He emphasizes the need for businesses to identify revenue leaks and the role of data-driven insights in improving customer experiences. The conversation also explores the differences between B2B and B2C strategies, the challenges of SaaS marketing, and the impact of privacy laws on data capture. Additionally, Martin shares insights on common mistakes businesses make in website optimization and the evolving role of AI in customer interactions.TakeawaysUnderstanding customer journeys is crucial for eCommerce success.Identifying revenue leaks can significantly improve conversion rates.B2B and B2C require different approaches to conversion optimization.SaaS marketing poses unique challenges in communicating value.Privacy laws are impacting data capture strategies.Many businesses overlook underrated areas for conversion improvement.Common mistakes in website optimization can hinder growth.AI recommendations are changing how customers find products.Content remains a key factor in attracting and converting customers.Connect with Martin on LinkedInFind out more about Growth Affect Sponsored by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!⁠

In this episode of The Customer Commerce Podcast, hosts Jess and Mikel engage with Ian Calvert, an expert in eCommerce, to discuss the practical realities of running an online business. They explore the importance of customer service, the dynamics of marketplaces, and the significance of building genuine relationships with customers. Ian shares insights from his experiences at Retail Fest, emphasizing the need for businesses to focus on their customers rather than competitors. The conversation also touches on the misconceptions surrounding conversion rates and the value of learning through action.TakeawaysUnderstanding marketplace dynamics is crucial for small businesses.Customer loyalty is driven by emotional connections, not just discounts.Learning through experience is more effective than theoretical knowledge.Customer service is a key growth opportunity for businesses.Businesses often overthink customer needs and competitor actions.Control what you can control in your business operations.Conversion rates are influenced by many external factors, not just internal changes.Connect with Ian on LinkedIn Find out more about his eCommerce coaching & community. Klaviyo report Iain was referring to.Sponsored by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!⁠

In this episode of the Customer Commerce Podcast, host Jess and Mikel engage with Saul Kropman, founder of Alchemy Consultants, who specializes in helping e-commerce brands achieve profitable growth. The conversation covers various aspects of e-commerce, including the importance of direct communication with customers, understanding their needs, and leveraging AI for efficiency. Saul emphasizes the shift in customer expectations and the necessity for brands to solve real problems rather than just selling products. The discussion also touches on the role of upselling, low-code solutions for e-commerce improvements, and practical tips for small businesses to enhance their operations and profitability.Takeaways:Understanding customer needs leads to better profitability.AI can enhance efficiency in e-commerce operations.Customers expect brands to solve real problems.Upselling and cross-selling can significantly increase revenue.Low-code solutions can simplify e-commerce improvements.Identifying customer problems is key to enhancing trust.Post-purchase surveys can reveal valuable customer insights.Engaging with VIP customers can lead to new product ideas.Follow Saul & his Five Fix FridaysSponsored by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!⁠

In this episode of the Customer Commerce Podcast, Mikel, David, and Jess dive into the chaotic world of branding and marketing, focusing on Jaguar's recent branding blunder and its implications for the automotive industry. They discuss the importance of understanding target markets, the shift towards personalization in customer experiences, and the future of online shopping, particularly the rise of live shopping. The conversation emphasizes the need for companies to prioritize genuine customer service and build loyalty through meaningful interactions.Takeaways:Jaguar's recent ad campaign was a branding disaster.Understanding your target market is crucial for successful branding.Companies should focus on selling products, not guilt-tripping customers.Personalization in customer experience is becoming increasingly important.Live shopping is emerging as a new trend in online commerce.Brands can recover from failures by reconnecting with their core values.The shift towards technology in customer service can alienate customers."Jag went woke and then went broke"Sponsored by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!⁠

This week, Jess and Mikel sit down with Anna Samkova, founder of Albany Advisory and a sharp voice in customer strategy. Together, they unpack why most loyalty programs miss the mark, how to put the customer back at the center, and the power of asking the right questions before building anything.Anna also shares how showing up consistently on LinkedIn transformed her reach, and why the best loyalty comes from real human connection, not discount codes.Takeaways:Loyalty starts with listening, not assumptions‘Surprise and Delight’ strategies can drive real engagementFriction moments are where loyalty is earnedEmpower your customer service team to actually solve problemsKnow your customer metrics—or risk losing themFollow Anna: LinkedInLearn more: albanyadvisory.com.auSponsored by⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!⁠

In this episode, Jess and Mikel discuss various topics related to e-commerce, marketing strategies, and entrepreneurship. They delve into the recent Shopify outage, its implications for businesses, and how to manage crises effectively. The conversation also highlights Duolingo's innovative marketing tactics and the evolving landscape of modern marketing. Mikel shares valuable insights on confronting challenges in business and the importance of maintaining customer focus.TakeawaysCrisis management is crucial for e-commerce businesses during outages.Having a secondary communication channel can help maintain customer trust.Modern marketing requires brands to differentiate themselves in a crowded space.Entrepreneurs must confront uncomfortable truths to grow their businesses.Failure is often a mindset; persistence is key to success.Building redundancy in systems can mitigate risks of downtime.The landscape of marketing is shifting towards more engaging and entertaining content.If you have a topic you'd like us to talk about or a guest you'd love us to feature, please send through your request here:[email protected] by⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!⁠

In this episode of The Customer Commerce Podcast, Scott Stafford, a Salesforce certified architect, discusses the evolution of digital transformation into AI transformation, emphasizing the importance of AI for small to medium businesses. He explains the concept of agentic solutions in AI, the impact of AI on jobs, and the necessity of human skills and curiosity in leveraging technology. Scott also shares insights on Salesforce's future, advice for small businesses, and how to find joy in mundane tasks through AI.TakeawaysAI transformation is the next level of digital transformation.Salesforce is evolving to integrate more AI functionalities.Identifying mundane tasks can help businesses leverage AI effectively.The future of work will involve more human-centric skills.AI can help individuals increase their agency and productivity.Follow Scott Stafford HERE! Sponsored by⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!⁠

In this episode of the Customer Commerce Podcast, Tad Reeves, a principal architect at Arbory Digital, discusses the complexities of content management systems and customer commerce. He emphasizes the importance of understanding the unique needs of large brands and the challenges they face in managing their online presence. The conversation also touches on the significance of redundancy in website management, especially for larger companies, and offers valuable advice for small to medium businesses on how to approach their online strategies. Additionally, Tad shares insights on the mental benefits of physical activity, particularly in relation to problem-solving in tech.Takeaways:Content management systems vary greatly in complexity based on business needs.Customer Commerce is more than just the transaction; it's about the entire customer experience.Redundancy in website management is crucial for larger companies to avoid downtime.Small businesses can often afford simpler solutions that scale as they grow.Physical activity can significantly enhance mental clarity and problem-solving abilities.It's important for businesses to understand their unique requirements before investing in technology.Over-engineering solutions can lead to unnecessary costs for small businesses.A good website is essential for customer engagement and retention.If a consultant can explain concepts simply, they likely have a good grasp of the subject.Want to know more about Tad and his services?LinkedIn Arbory Digital YouTubeSponsored by⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!⁠

In this engaging conversation, the hosts explore various themes surrounding business longevity, the nature of entrepreneurship, and the ethical implications of sales practices. They discuss the importance of intent in business, the challenges of maintaining excitement in long-term projects, and the deceptive tactics often employed in marketing. The dialogue emphasizes the need for businesses to provide genuine value to their customers while navigating the complexities of perceived value versus actual cost.Takeaways:Companies should exist as long as they provide value to clients.Longevity in business can lead to boredom for founders.Sales is about effectively communicating value to customers.Intent is crucial in distinguishing ethical sales from deception.Perceived value can often outweigh actual cost in consumer decisions.Deceptive practices in marketing exploit cognitive biases.Price and value are not always aligned in consumer products.Sponsored by⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!⁠

In this episode of the Customer Commerce podcast, hosts Jess, Mikel, and David discuss various topics ranging from travel experiences to email marketing strategies, innovations in retail, and the impact of copycats in business. They share the importance of effective and truthful email marketing, the introduction of smart trolleys in Australian supermarkets, and the challenges of originality in business. The conversation emphasizes the need for authenticity and trust in customer relationships, as well as the significance of innovation in entrepreneurship.Takeaways:The hosts debate the ethics of using mistakes or apology emails as marketing strategies.Mikel emphasizes the importance of being truthful in communications.David highlights the long-term consequences of manipulative marketing tactics.The introduction of smart trolleys in Australia is discussed as a retail innovation.The hosts express their views on the impact of copycats in business.Mikel advises entrepreneurs to focus on creating unique solutions.David stresses the importance of sustainable business practices over quick fixes.The Smart TrolleysWhen email stuff ups are good for business Sponsored by⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!

In this ‘unhinged’ conversation, Jess, Mikel, and David explore the evolving landscape of entrepreneurship, emphasizing the importance of customer experience, the role of technology, and the human element in business. They discuss how starting a business today is easier than ever, yet requires a focus on genuine customer relationships and the long game of success. The discussion also touches on the significance of personalization in customer loyalty and the future of e-commerce.Takeaways:68% increased repeat purchases result from superior customer experiences.The human component cannot be underestimated in its value.It's so much easier to start a business today.Customer Commerce flips the script.Don't confuse AI with I.The delayed gratification aspect of success is underplayed.Personalized loyalty rewards would improve shopping experience.Sources:Master the Unexpected in 2025: The 20 Unusual Habits of Iconic BrandsInside Retail Outlook for 2025Sponsored by⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!

In this episode, Australian business owner Rick Ogge, co-founder of Beyond Plumbing Supplies Australia, shares his journey of launching a plumbing supply business with three friends during the pandemic. He opens up about the challenges, surprises, and lessons of entrepreneurship, from targeting a niche market to engaging customers and building strong partnerships.Rick also reflects on the balance between business and family life, emphasizing why relationships matter more than profits. Whether you're a business owner or just starting out, this episode is packed with insights on customer service, marketing, and navigating the unexpected in business.🎧 Tune in for:✅ Smart marketing strategies for the plumbing industry✅ The power of customer engagement and feedback✅ Finding the right balance between business and family✅ How partnerships can fuel business growthRead more about Beyond Plumbing Supplies Australia's business journey HERE! Sponsored by⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!

In this episode of the Customer Commerce Podcast, Jess and Mikel discuss the importance of authenticity in social media, particularly on platforms like LinkedIn. They explore the challenges of self-promotion, the emergence of new consumer fears like FOMO (fear of missing out) and a new one, FOBO (fear of a better option), and the significance of social proof in decision-making. Mikel shares his personal experience on how to create engaging content that resonates with audiences, emphasizing the need for genuine communication in business growth.Takeaways: Authenticity is key in social media engagement. Self-promotion can be challenging, especially in cultures with tall poppy syndrome. Fear of making the wrong decision can paralyze customers in their buying journey. FOMO (Fear of Missing Out) and FOBO (Fear of a Better Option) are real consumer fears. Social proof can significantly influence purchasing decisions. Communication is essential for business growth and customer relationships.https://www.forbes.com/sites/rogerdooley/2025/02/10/forget-fomo-its-fobo-thats-killing-your-sales/Sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!

In this episode, Jess and Mikel discuss the challenges of managing a busy schedule as a business owner, the importance of staying focused and present, and strategies for overcoming overwhelm. Mikel shares insights on problem-solving, leadership, and the significance of building a strong team to achieve success in business.TakeawaysWalking and observing can help clear your mind.Writing down tasks for the next day aids in better sleep.Most problems are simpler than they seem.Encourage your team to solve problems rather than doing it for them.A good leader validates and encourages their team.Communication is key to business success.Create a culture of problem-solving within your team.Check out Mikel’s book “TRUE TEAM” available here: https://metapulse.com/books/true-teamSponsored by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!

In this episode of the Customer Commerce Podcast, hosts David and Jess discuss the significance of branding and customer experience, focusing on innovative marketing strategies from brands like Cadbury and Jellycat. They explore how these brands create engaging experiences that resonate with consumers, emphasizing the importance of differentiation and the 'wow factor' in both B2B and B2C contexts. Takeaways: Innovative branding can humanize products and create relatability. Indifference from consumers is the worst outcome for a brand. Brands should aim to surprise and delight their customers. B2B brands must also focus on the customer experience. Effective branding can elevate the perception of products. Sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!

SummaryIn this episode, Mikel, Jess & David discuss the recent TikTok controversy and delve into the implications for small businesses that rely on TikTok for revenue and emphasize the importance of building customer relationships. The conversation shifts to the realities of entrepreneurship, highlighting the challenges and misconceptions surrounding running a business. Finally, they discuss the significance of partnerships in business growth, sharing insights on how to navigate the complexities of collaboration.Takeaways TikTok's recent issues have shaken confidence among small businesses. Building a customer relationship is crucial for long-term success. Entrepreneurship requires an unshakable belief in your vision. Partnerships can drive growth but require careful management. Diversifying your e-commerce strategy is essential. The appearance of entrepreneurship can be misleading.Sources: https://www.forbes.com/sites/jodiecook/2025/01/14/what-the-tiktok-ban-means-for-your-business/https://www.sidehustlenation.com/side-hustle-statistics/#sourceshttps://www.pinger.com/small-business-side-hustle-survey-fall-2023/Sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!

In this episode, Mikel, Jess and David discuss the impact of the LA fires on the community, highlighting the resilience and support from small businesses. They delve into the issue of fraudulent returns in retail, particularly in the clothing industry, and explore innovative strategies for customer engagement. The conversation emphasizes the importance of authenticity in business communication and how small businesses can leverage their unique voices to connect with customers. Takeaways The community's response to crises showcases resilience and support. Small businesses play a crucial role in community recovery efforts. Fraudulent returns pose significant financial challenges for retailers. Innovative customer engagement strategies can help reduce cart abandonment. Clear return policies are essential for online retailers. Humor and unexpected communication can enhance brand engagement. Regularly sharing personal experiences can strengthen business credibility. Sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!

In this episode of The Customer Commerce Podcast, hosts Mikel, David and Jess discuss key predictions for the retail and e-commerce landscape in 2025. They explore the importance of integrating human connection into business, the rise of gamification in customer loyalty programs, the impact of social commerce, and the growing subscription economy. The conversation also delves into the transformative potential of AR and VR in shopping experiences, the necessity of sustainable practices in commerce, and the anticipated economic growth driven by AI advancements. Takeaways: Retailers need to focus on in-store media to capture sales. Gamification can significantly enhance customer loyalty programs. The subscription economy is expected to double, changing consumer behavior. AR and VR technologies are revolutionizing the online shopping experience. Sustainable commerce is becoming a standard expectation for consumers. AI will play a crucial role in enhancing customer interactions. Businesses must focus on human connection amidst technological advancements. Sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!

In this FIRST episode of The Customer Commerce Podcast for 2025, the hosts discuss various topics including the controversial reveal of Jaguar's new model, the implications of Shopify's payday loans for small businesses, and the absurdity of a $6 million banana art piece. They also explore the collaboration between PlayStation and Pizza Hut, the chilling effects of new social media regulations in Australia, and share their hopes for 2025 in the realm of customer commerce. Takeaways: Time is precious in business and affects customer loyalty. Jaguar's marketing strategy may have backfired with its recent reveal. Shopify's payday loans can lead to significant debt for small business owners. Art can serve as a tax deduction if it depreciates in value. Innovative collaborations, like PlayStation and Pizza Hut, enhance customer experience. New social media regulations may hinder platform accessibility and innovation. Community building is essential for customer engagement and brand loyalty. 2025 holds potential for significant changes in the business landscape. The future of commerce may focus on community and customer relationships. Sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!

In this episode of The Customer Commerce Podcast, hosts Jess and Mikel welcome Jo Swadling, Managing Director of Swan Technology Solutions. They discuss the importance of simplicity in eCommerce, the challenges businesses face with complex systems like Salesforce, and share real-life success stories of clients who have streamlined their processes. The conversation also highlights the risks of opting for cheaper solutions and offers advice on navigating digital transformation while maximizing ROI. Jo emphasizes the significance of keeping the customer experience at the forefront of business strategies. Takeaways: Businesses often overcomplicate their processes. Automation should be used wisely to avoid complexity. Investing in the right technology pays off in the long run. Choosing cheaper options can lead to higher long-term costs. Digital transformation requires careful planning and prioritization. Focus on core functionalities before expanding. Customer experience should always be the priority. Sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!

In this episode of the Customer Commerce Podcast, Hunter Leonard shares his insights on marketing strategies for business owners. He discusses common mistakes made by businesses, the importance of understanding your ideal customer, and the benefits of niche marketing.  Hunter introduces his R.A.P.I.D marketing model, which emphasizes research, analysis, planning, implementation, and detection to create effective marketing strategies.  He concludes with actionable advice for e-commerce brands, highlighting the significance of customer service and communication. Takeaways Marketing is often misunderstood as just ads and social media posts. 80% of businesses start their marketing process incorrectly. Understanding your customers is crucial before promoting your product. Niche marketing can lead to higher profitability. Investing time in understanding your ideal customer pays off in the long run. The RAPID model consists of Research, Analyze, Plan, Implement, and Detect. Effective marketing requires measuring results to refine strategies. Small changes in marketing strategies can lead to significant revenue increases. Connect with Hunter on LinkedIn Buy his Books on AMAZON Download his gift to you this Christmas, his Marketing eBook More info on Hunter and Blue Frog Marketing

In this episode of The Customer Commerce Podcast, Scott Brandley, CEO of Shopper Approved, shares his journey as an entrepreneur and the importance of verified online reviews for building customer trust.  He discusses the challenges of bootstrapping his company, the significance of partnerships with platforms like Google, and the differences between open and verified review systems.  Scott emphasizes the need for businesses to actively manage their online reputation and leverage customer feedback to foster trust and drive growth. Takeaways Building trust online is challenging but essential for customer relationships. Star ratings should ideally fall between 4.1 and 4.7 for credibility. Open review platforms can lead to biased negative reviews. Verified review platforms ensure authenticity and trustworthiness. Businesses should actively solicit reviews from customers post-purchase. The landscape of online reviews has become increasingly competitive. Get a 45-day FREE trial with Shopper Approved HEREDirect download HERE for Reputation King eBook⁠ (no opt-in) Sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!

In this episode, Jess and David explore the fascinating rivalry between Adidas and Puma, delving into the history of the Dassler brothers who founded both brands. They discuss the significance of Adidas' logos, the evolution of branding, and the cultural differences in pronunciation and advertising strategies between Australia and the United States. The conversation highlights the impact of branding on consumer perception and the importance of understanding brand heritage. Takeaways Adidas and Puma originated from a family feud between the Dassler brothers. Adidas has three logos, each representing different aspects of the brand. The three stripes of Adidas symbolize performance, design, and craftsmanship. Cultural differences influence how brands are perceived and pronounced. The rivalry between Adidas and Puma has shaped the sportswear industry. The evolution of logos reflects a brand's journey and identity. Sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!

Hosts Mikel, Jess & David discuss various topics related to eCommerce, marketing strategies, and branding.  They start by discussing about the impact of discounting on profit margins and perceived value.  The conversation then shifts to a unique marketing campaign by Cards Against Humanity, which successfully sold nothing for Black Friday, and concludes with a critique of Jaguar's recent rebranding efforts, emphasizing the importance of knowing one's customer. Takeaways Moderate discounts can lead to higher profit margins in retail. Heavy discounting can diminish the perceived value of products. Cards Against Humanity's campaign shows creativity in marketing. Jaguar's rebranding raises questions about understanding their audience. Successful marketing requires a deep understanding of customer needs. Brands should avoid political statements that alienate customers. The value of a product is often tied to its perceived scarcity. Knowing your customer is essential for effective branding. Sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!

In this episode of The Customer Commerce Podcast, Mikel, Jess, and David dive into the wild world of unorthodox marketing, asking the big question: “How bold is too bold?” They explore J.Crew’s struggles with creating online magic, Duolingo’s unapologetically chaotic marketing (did you know threatening users is on brand for them?), and why sometimes offending your audience might just skyrocket your sales. You’ll laugh, you’ll cringe, and you’ll rethink how your brand shows up online. The trio also chats about balancing boldness with authenticity, embracing your brand’s quirks, and why cookie-cutter messaging is your enemy. If you’ve ever wondered how to keep your marketing spicy without accidentally torching your reputation, this one’s for you. Takeaways: Modern websites are like modern art—beautiful, but not cheap. Consumers now demand seamless, jaw-dropping online experiences. Duolingo proves that Gen Z loves a brand with a chaotic sense of humor. Bold marketing doesn’t mean being reckless—it means being memorable. Authenticity is the secret sauce to long-term brand love. Know your values before shouting them from the rooftops. Offending some of your audience might actually work… strategically. Creativity is your best defense against the marketing noise. A strong brand identity makes surviving trends and controversies easier. Spoiler alert: Being unapologetically you could be your brand’s biggest flex. Sources: J.Crew's Mobile App Issues Beardbrand Booming Duolingo’s Unhinged Successful Marketing Strategy Sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!

In this episode of the Customer Commerce Podcast, the hosts discuss various trends in eCommerce, focusing on Warby Parker's innovative virtual try-on feature, the changing behaviors of consumers, the implications of return policies, and the rise of ‘dupe’ culture in the beauty industry. They explore how brands can adapt to these changes and the importance of maintaining brand differentiation in a competitive market. Takeaways Warby Parker's virtual try-on feature enhances customer experience. Consumers are becoming more conscious of their purchases. Return policies significantly impact e-commerce success. Dupe culture reflects changing consumer values in beauty products. The rise of online shopping has changed consumer expectations. Brands need to differentiate themselves to combat duplication. Effective branding can turn challenges into marketing opportunities. DUPE CULTURE: https://www.whiterabbitsocial.com/all-articles/mcobeauty-copy-cat-cosmetics-brand https://www.missmakeup.com.au/post/affordable-mcobeauty-dupe-for-high-end-makeup-products Try out Warby Parker’s Virtual Try-On: https://www.visioncenter.org/eyeglasses/virtual-try-on-app/ Try it for yourself:  https://www.warbyparker.com/ Sponsored by ⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!

In this episode, Jess, Mikel & David discuss various topics related to branding and marketing, focusing on the recent controversy surrounding Crumble cookies and the entrepreneurial spirit behind a pop-up shop in Sydney.  They also explore the success of Pipcorn, a company that produces heirloom corn snacks, and the importance of staying connected to community roots while expanding a brand. The conversation highlights innovative marketing strategies and the significance of brand representation in today's market. In this engaging conversation, the speakers explore the intersection of flavor and health in food marketing, emphasizing the importance of perception in consumer choices.  They discuss how a simple change in wording can significantly impact sales, as illustrated by the success of breakfast cookies. The conversation then shifts to the resurgence of Crocs, examining how clever branding and collaborations with popular culture have transformed the perception of this once-derided footwear into a trendy choice. Takeaways Crumble cookies gained attention through a pop-up shop in Sydney. Misrepresentation of a brand can lead to legal issues. Successful brands often stay connected to their roots. Community engagement can enhance brand loyalty. Innovative marketing strategies can turn controversies into opportunities. Heirloom products appeal to health-conscious consumers. Brand differentiation is crucial in a competitive market. Maintaining original marketing strategies can drive growth. Creative branding can transform perceptions of junk food. Engaging storytelling is essential for food brands. Flavor can be a powerful driver in healthy eating. Marketing strategies should focus on consumer perception. A single word change can boost product sales significantly. Crocs' resurgence is a case study in effective branding. Celebrity endorsements can revitalize a brand's image. Understanding consumer psychology is key to successful marketing. Positioning products correctly can open new market segments. The importance of taste in health food cannot be underestimated. Innovative marketing can change the narrative around a product. Brands must meet customers where they are, not the other way around. Sponsored by ⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!

In this episode of the Customer Commerce Podcast, hosts Mikel Lindsaar and Jessica engage with Michael Diamond, CEO of Arcurious, to explore the evolving landscape of customer engagement, particularly in the context of AI and CRM systems. They discuss insights from this years Dreamforce, the importance of personal connections in business, and how companies can leverage data to enhance customer experiences. The conversation emphasizes the need for businesses to build strong foundations in CRM and data management to foster meaningful relationships with customers. Takeaways: Time is precious in business and affects customer loyalty. Dreamforce 2023 highlighted the chaos and innovation in e-commerce. Helping others can drive business success and personal fulfillment. AI can enhance customer engagement but should not replace human connection. Personalization at scale is a challenge many companies face. Building a strong CRM foundation is crucial for business growth. Data is essential for personalizing customer experiences. Companies often wait too long to implement effective CRM systems. Investing in the right technology from the start pays off. Social enterprises can drive profit while doing good. Arise Foundation focuses on the empowerment and financial freedom of survivors of financial abuse through no-interest loans, employment training and job placement, wrap-around support services and advocacy. Sponsored by ⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!

In this episode of the Customer Commerce podcast, hosts Jessica, Mikel, and David delve into the concept of customer commerce, emphasizing the importance of building relationships with customers over mere transactional efficiency. They discuss the significance of setting clear expectations in customer communication, the philosophy behind customer commerce, and the role of reciprocity in customer relationships. The conversation highlights the need for businesses to foster a customer-centric culture to enhance customer experiences and loyalty. Takeaways Customer commerce focuses on building relationships with customers. Setting clear expectations can improve customer satisfaction. Reciprocity plays a crucial role in customer relationships. A customer-centric culture enhances overall business performance. Technology should enhance, not complicate, customer interactions. Communication is key to managing customer expectations. Customer experiences can be improved by understanding their needs. Businesses should strive for efficiency without sacrificing relationships. Personal connections can differentiate brands in a competitive market. The philosophy of ‘Customer Commerce’ can be applied by any business. Sponsored by ⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!

In this engaging conversation, Jess, Mikel & David discuss various aspects of eCommerce, particularly focusing on the upcoming holiday season.  They explore the importance of branding, effective communication strategies, and the necessity of data measurement for business success. The discussion also delves into creative email marketing ideas and how to navigate challenges faced by eCommerce businesses during peak shopping times. Takeaways Consumers are more receptive to brand emails during the holidays. Businesses should learn from past challenges to improve future sales. Effective communication is key to engaging customers during promotions. Balancing asks with tells can enhance customer interaction. High email frequency can lead to increased sales despite some unsubscribes. Streamlining the checkout process can significantly boost sales. Differentiation in marketing messages is crucial for standing out. Understanding customer pain points can reveal hidden opportunities. Sponsored by ⁠⁠⁠StoreConnect⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!

In this episode of The Customer Commerce Podcast, host Jess engages with branding expert David Brier to discuss effective marketing strategies for small businesses during the holiday season. They explore the importance of branding, consumer behavior, and innovative marketing approaches that can help businesses stand out in a crowded marketplace. The conversation emphasizes the need for businesses to understand their target audience and to create unique, memorable marketing campaigns that resonate with consumers. Takeaways: Time is precious in business and affects customer loyalty. Understanding your target audience is crucial for effective marketing. Branding can significantly influence consumer purchasing decisions. Consumers prefer discount-related content during the holidays. Unique marketing strategies can help businesses stand out. Listening to customers can lead to valuable insights. Building brand loyalty is more important than just offering discounts. Innovative marketing can create memorable consumer experiences. Zigging when others zag can lead to greater brand recognition. Creating a relationship with customers is key to long-term success. Sponsored by ⁠⁠StoreConnect⁠⁠ Share your ⁠⁠⁠⁠⁠Real CUSStomer experience HERE!

In this episode of The Customer Commerce Podcast, host Jess teams up with branding expert David Brier and StoreConnect CEO Mikel Lindsaar to tackle more common myths in the world of eCommerce. The trio dives into misconceptions surrounding the "ease" of running an online store, the myths about personalization, and the real-life challenges of entrepreneurship. With humor and insight, they break down what it really takes to succeed in eCommerce, emphasizing strategy, branding, and customer experience. Key Takeaways: Building a successful eCommerce business takes more than just launching a website. Personalization can be simple yet impactful, even for small businesses. Opening a Shopify store isn’t a magic bullet for success. Most small businesses don’t survive the first year without strategic planning. Customer experience can be greatly enhanced with unexpected surprises. Creative freedom fuels innovation and long-term growth. Government regulations can spark opportunities for innovation, not just limitations. Small, incremental changes can lead to substantial improvements over time. A compelling brand story is crucial for effective marketing. Understanding your customers’ needs is essential to thrive in eCommerce. Sponsored by ⁠StoreConnect⁠ Share your ⁠⁠⁠⁠Real CUSStomer experience HERE!

In this episode of The Customer Commerce Podcast, Mikel and David discuss their experiences at Dreamforce this year, highlighting the significance of AI in customer service, the importance of data management for businesses, and the strategic advantages of building on the Salesforce platform. They emphasize the need for business owners to prioritize their data organization to stay competitive in the evolving market. Takeaways: Time is precious in business and affects customer loyalty. Dreamforce 2024 showcased the future of AI in customer service. Agent Force is a revolutionary tool for customer support. The quality of leads at Dreamforce improved significantly this year. Data management is crucial for business success. Building on Salesforce provides a strong foundation for e-commerce. Businesses must adapt to technological advancements to thrive. The community vibe at Dreamforce was notably positive. Salesforce's focus on customer success aligns with business needs. Prioritizing data organization can lead to competitive advantages. This episode is sponsored by StoreConnect Share your online nightmare experience and send your Real CUSStomer story HERE

In this episode, Jess and David discuss the concept of “Customer Commerce”, emphasizing the importance of relationships in business transactions.  They explore how technology can either enhance or hinder customer experiences and the unique value proposition of StoreConnect in fostering these relationships. The conversation highlights the need for businesses to prioritize customer interactions over mere efficiency and profit metrics, advocating for a more human-centered approach to commerce. Takeaways Customer commerce is about strengthening human relationships. Technology should facilitate, not hinder, customer interactions. Efficiency in business should not come at the cost of customer experience. The essence of customer commerce is recognizing the value of relationships. Many important aspects of customer experience are not reflected in financial statements. Businesses often overlook the importance of direct customer communication. A seamless customer experience can lead to increased loyalty. StoreConnect offers a unique approach to e-commerce solutions. Understanding customer needs is crucial for business success. The best businesses prioritize customer satisfaction over profits. Sponsored by ⁠StoreConnect⁠ Share your ⁠⁠⁠⁠Real CUSStomer experience HERE!

In this episode of The Customer Commerce Podcast, Mikel, Jess, and David debunk some of the most common myths in eCommerce. They dive into misconceptions around product range, negative reviews, and website traffic, and how these can impact business growth. The episode also features a Real CUSStomer story, showcasing the importance of customer feedback in improving practices. Key Takeaways: A large product range isn’t always better—focus on delivering what customers truly want. Negative reviews are an opportunity to build trust if addressed properly. More website traffic doesn’t guarantee more sales—customer experience matters more. Real customer feedback is key to identifying growth areas and fostering long-term relationships. Sponsored by StoreConnect Share your ⁠⁠⁠Real CUSStomer experience HERE!

The conversation explores the impact of eCommerce on B2B and D2C brands, particularly during the lockdowns.  Our featured guest, Jason Greenwood, discuss the challenges faced by B2B brands in adapting to the digital world and the importance of data management and organization.  Both Mikel and Jason emphasize the need for education and training in eCommerce and highlight the shift in buyer behavior towards online channels.  The conversation also touches on the significance of self-service eCommerce, EDI, and PunchOut as essential sales channels in the B2B industry.  In the B2B world, there is a need for digital services that cater to the specific needs of customers. This includes buyer's portals, eCommerce portals, digital trade portals, and more.  Many B2B brands overlook the importance of understanding their customers' digital expectations and fail to create an onboarding plan for digital solutions.  B2B companies often try to automate the sales process, but this can lead to a loss of customer engagement and relationships. By automating administrative tasks, salespeople can focus more on building relationships with customers. B2B businesses have more hybrid sales channels, and it's important to map these channels into a digital platform.  We hope this episode inspires businesses to focus on becoming commerce fit and leveraging technology to increase revenue! Check out Jason's podcast, "THE ECOMMERCE EDGE Podcast" & his company, Greenwood Consulting Sponsored by ⁠⁠StoreConnect⁠  Share your ⁠⁠Real CUSStomer experience HERE

In this 'espresso' episode, David Brier delves into the surprising disconnect between CEOs and customers when it comes to delivering a superior customer experience. While 80% of CEOs believe they provide top-notch service, only 8% of customers agree. David discusses the importance of making customers feel valued and empowered, highlighting the dangers of over-relying on automation and efficiency, which can strip away the human connection and leave a business feeling soulless. Learn how to create joyful interactions that truly bond customers to your brand. Sponsored by ⁠StoreConnect Share your ⁠Real CUSStomer experience HERE

In this episode of "The Customer Commerce Podcast," we dive deep into the strategies that will help your eCommerce business thrive during peak seasons. Discover actionable tips on stress testing your systems, addressing previous challenges, and enhancing customer communication to ensure a seamless and positive shopping experience. Learn how to turn peak season challenges into opportunities for building lasting brand loyalty. Tune in for practical advice and data-driven insights to make the most of the busiest times of the year. Sponsored by StoreConnect Share your Real CUSStomer experience here

In this episode, we delve into the essential role of human connection in customer interactions and why businesses should focus on building genuine relationships rather than just processing transactions. We examine the downsides of relying too much on automation and self-service, highlighting a real CUSStomer's frustrating experience with Officeworks' self-service options. Join us as we explore how fostering personal connections and delivering outstanding customer service can set your business apart in a crowded market, leading to customer loyalty and long-term success. Key Takeaways: Prioritize authentic relationships with your customers. Efficiency should complement, not replace, the customer experience. Customers appreciate being treated as individuals, not just numbers. Assess whether self-service and automation truly benefit the customer. Strong customer relationships are crucial for loyalty and market differentiation. Tune in to learn how to humanize your customer interactions and why it’s vital for your business’s success. Sponsored by StoreConnect Share your Real CUSStomers online nightmare here

In Episode 7 of The Customer Commerce Podcast, Jess explores the basics of branding with branding expert David Brier, known for his work with prominent figures like Grant Cardone and Daymond John. David shares essential insights on avoiding common branding mistakes, immediate steps to enhance branding, and the importance of a cohesive brand identity. This episode is packed with actionable advice and practical tips, making it a must-listen for small business owners aiming to refine their branding strategies and create a lasting impact in the eCommerce space.

In this episode of The Customer Commerce Podcast, we are joined by Nick Terrenzi, the Chief Growth Officer of StoreConnect, and our branding extraordinaire, David Brier. Nick, who has traveled over 4 million miles for business and has extensive experience across various industries, shares invaluable insights on ensuring sustainable business growth. Tune in to hear Nick discuss: Key advice for new business owners on building operations for longevity. Common misconceptions when transitioning from analogue to eCommerce sales. The No. 1 thing that businesses can implement TODAY to set themselves up for long-term success. With Nick's expertise and David's unique perspective, this episode is packed with actionable takeaways to help you identify and overcome the blind spots that could hinder your business growth. If you've had an online nightmare experience that you've been dying to share with someone, please send it through to us at ⁠⁠Real CUSStomers!⁠⁠ 🤬 If we feature you on the pod, well send you a $100 gift card to help make amends on behalf of the company that got you CUSSing! As well as your very own StoreConnect Tasmanian Devil mascot, Steve! This podcast is brought to you by ⁠⁠⁠StoreConnect⁠

Join Jess, Mikel Lindsaar (Founder & CEO of StoreConnect), and branding expert David Brier as they dive into optimizing the Direct-to-Consumer (D2C) customer journey. Discover the common time-wasting tools, tips for simplifying customer purchases, and how to measure the effectiveness of your customer journey improvements. Packed with practical advice and engaging stories, this episode is a must-listen for any business owner looking to enhance their commerce experience. Tune in for valuable takeaways and a few laughs! 🎧 If you've had an online nightmare experience that you've been dying to share with someone, please send it through to us at ⁠⁠Real CUSStomers!⁠⁠ 🤬 https://realcusstomers.com/ If we feature you on the pod, well send you a $100 gift card to help make amends on behalf of the company that got you CUSSing! As well as your very own StoreConnect Tasmanian Devil mascot, Steve! This podcast is brought to you by ⁠⁠⁠StoreConnect

In this episode of The Customer Commerce Podcast, we explore a clever new product a supermarket has introduced to make shopping easier and more enjoyable—especially for coffee lovers. We also dive deep into StoreConnect's latest survey of 2,000 people, revealing fascinating insights into consumer spending, saving, and splurging habits. Join us for a fun and informative discussion on how to truly understand and cater to your customers' needs! If you've had an online nightmare experience that you've been dying to share with someone, please send it through to us at ⁠Real CUSStomers!⁠ 🤬 If we feature you on the pod, well send you a $100 gift card to help make amends on behalf of the company that got you CUSSing! As well as your very own StoreConnect Tasmanian Devil mascot, Steve! This podcast is brought to you by ⁠⁠StoreConnect⁠

In Episode 3 of The Customer Commerce Podcast, we dive into the power of customer personalization and its impact on business success. We'll explore practical examples of how personalized shopping experiences can turn casual shoppers into loyal customers and why investing in these strategies is more beneficial than constantly seeking new customers. Join us as we discuss real-life examples of businesses that go the extra mile to delight their customers, earning not just loyalty but also invaluable word-of-mouth and free PR. From tailored recommendations to personalized communications, we uncover the strategies that make customers feel valued and appreciated. Tune in for an engaging episode filled with tips, trends, and stories that will inspire you to create more meaningful connections with your customers and elevate your eCommerce game. Sponsored by StoreConnect: https://getstoreconnect.com/ Share your Real CUSStomers online nightmare with us here 👇🏼 https://realcusstomers.com/