Tour Tech: Your 5 Weekly Takeaways to Tourism Success

In this final episode, we reflect on the transformative potential of digitalisation for tourism SMEs and the key learnings and takeaways we've heard throughout the series. The significance of collaboration and partnerships in improving competitiveness is also discussed. In this episode, we'll be joined by: Sandra De Puig, EU Project Manager, Catalan Tourist Board Véronique Renard, Manager of the hospitality.brussels Cluster, hub.brussels Asta Kristin Sigurjonsdottir, Managing Director, Iceland Tourism Cluster Eija Raasakka, Senior Specialist RDI, Lapland University of Applied Sciences Discover how the Tourbit project has helped businesses overcome challenges by integrating creative digital solutions to drive success in the European tourism sector.

In this episode, discover how to leverage SEO best practices alongside translation strategies to optimise your website for international audiences. We'll explore the power of translation, while also emphasising the importance of human expertise to ensure cultural relevance and SEO success. In this episode, we'll be joined by: Nelson De Oliveira, Head of Sales, Skripto Guillaume Guivaudon, Marketing Manager, Little Guest Walk away with actionable tips to conquer multilingual SEO and take your tourism business global.

In this episode, dive into the real-world journey of implementing contactless hospitality solutions! Explores how Proactive Iceland and Hotel Breiddalsvik partnered to transform guest experiences through digital check-in, self-service options and upselling tools. Learn from their triumphs and challenges, from figuring out guest communication to developing solutions for lockouts. In this episode, we'll be joined by: Alla Ósk Gudmundsdóttir, Co-Founder, Proactive Iceland Fridrik Arnason, Owner, Hotel Breiddalsvik Discover how contactless tech can transform your business while avoiding pitfalls.

In this episode, we delve into the emotional core of travel planning! Discover how travel agencies can leverage the power of emotional computing to craft unforgettable experiences that resonate with your clients. In this episode, we'll be joined by: Delphine Bonte, CEO, Un p’tit voyage Ariane Flahault, CEO, l'Aleph Discover actionable takeaways to craft unforgettable experiences & ditch the star ratings!

In episode 11, you'll learn how building strong partnerships with tech startups drives the transformation of hospitality businesses by integrating innovative solutions into their operations. In this episode, we'll be joined by: Ásgeir Hreidarsson, Manager, Camping Hamrar Brynjar Ingimarsson, Software Developer, Reisa Discover how to develop customised digital tools that solve unique business needs.

In episode 10, you'll learn how to leverage the power of data to improve sustainability and lower carbon emissions associated with daily operations. In this episode, we'll be joined by: Javad Hatami, CEO & Co-Founder, Builtrix Paulo Soeiro, Head of Engineering and Innovation, Group Visabeira Discover how to improve the energy efficiency of existing infrastructure!

In episode 9, you'll learn how to blend traditional hospitality with modern technological solutions and environmental responsibilities. In this episode, we'll be joined by: Thomas Wieser, CEO, Camping Sass Dlacia Peter Licen, CEO & Design Principal, Lushna Learn about the tools and technologies that support backend business operations.

Today we head to Slovenia, where we meet Urša Fürst of Camping Menina, together with travel tech entrepreneur Klemen Furlan, CEO of GoGiro and HopGuides. We'll be looking at how digital product presents a unique opportunity to truly expand the experience proposition for guests thanks for connected technologies, micro mobility solutions and AI.

In episode 7 of our "Tour Tech: Your 5 Weekly Takeaways to Tourism Success" podcast series, you'll learn how chat-based guest engagement tools can bridge communication gaps within businesses, driving impressive results for both guests and employees. In this episode, we'll be joined by: Natasha Dimitrieva, Project Manager, AMMI Hotels Alizé Boivin, Senior Country Lead, HiJiffy Discover how conversational AI can effectively connect hotels and their guests.

In episode 6 of our "Tour Tech: Your 5 Weekly Takeaways to Tourism Success" podcast series, you'll learn how digital solutions can support tourism and hospitality companies to overcome temporary staff shortages and hire freelancers who share their values. In this episode, we'll be joined by: João Silva Santos, CEO, Merytu Duarte d'Eça Leal, Founder & Managing Partner, Independente Hotels & Hostels Learn how to foster transparent HR approaches that help people fit work around their lives. The podcast series is part of the Tourbit project, co-funded by the EU's COSME programme, with the support of the Catalan Tourist Board, Barcelona Chamber of Commerce, Paris & Co, Arctur Doo, Hub Brussels, Iceland Tourism Cluster, Lapland University of Applied Sciences and NEST - Tourism Innovation Center.

In episode 5 of our "Tour Tech: Your 5 Weekly Takeaways to Tourism Success" podcast series, you'll learn how digitalisation can improve customer relationship management processes and enable behavioural segmentation and targeting that ultimately maximise visitor experiences. In this episode, we'll be joined by: Jaakko Löppönen, CEO, Kemi Tourism Juha Sorjonen, Account Director, Avidly Agency Discover the need for a future-oriented mindset and how to gradually integrate digital business intelligence systems into operational processes. The podcast series is part of the Tourbit project, co-funded by the EU's COSME programme, with the support of the Catalan Tourist Board, Barcelona Chamber of Commerce, Paris & Co, Arctur Doo, Hub Brussels, Iceland Tourism Cluster, Lapland University of Applied Sciences and NEST - Tourism Innovation Center.

In episode 4 of our "Tour Tech: Your 5 Weekly Takeaways to Tourism Success" podcast series, you'll learn how augmented reality can create unique experiences that seamlessly blend the digital and physical worlds. In this episode, we'll be joined by: Angela Bustillos, Co-founder & CMO, eXplorins Javier López García, Manager, Merchants Association of Pelai Street Discover how visitor experiences have been transformed by adding digital layers to the physical experience. The podcast series is part of the Tourbit project, co-funded by the EU's COSME programme, with the support of the Catalan Tourist Board, Barcelona Chamber of Commerce, Paris & Co, Arctur Doo, Hub Brussels, Iceland Tourism Cluster, Lapland University of Applied Sciences and NEST - Tourism Innovation Center.

In episode 3 of our "Tour Tech: Your 5 Weekly Takeaways to Tourism Success" podcast series, you'll learn how to calculate and communicate the environmental footprint of tourism activities to visitors. In this episode, we'll be joined by: Maxime Mertens, Co-founder, DiscoveRent Anne Robertz, Director, Greentripper Discover the power of transparent data for facilitating sustainable tourism. The podcast series is part of the Tourbit project, co-funded by the EU's COSME programme, with the support of the Catalan Tourist Board, Barcelona Chamber of Commerce, Paris & Co, Arctur Doo, Hub Brussels, Iceland Tourism Cluster, Lapland University of Applied Sciences and NEST - Tourism Innovation Center.

In episode 2 of our "Tour Tech: Your 5 Weekly Takeaways to Tourism Success" podcast series, you'll learn how Artificial Intelligence voicebots turn consumer interest into hotel bookings. In this episode, we'll be joined by Eva Ilopis, Sales & Marketing Manager, Gat Rooms Joan Salvatella, Co-founder, Bookline Discover how innovative uses of technology simultaneously boost operational efficiency and improve visitor experiences. The podcast series is part of the Tourbit project, co-funded by the EU's COSME programme, with the support of the Catalan Tourist Board, Barcelona Chamber of Commerce, Paris & Co, Arctur Doo, Hub Brussels, Iceland Tourism Cluster, Lapland University of Applied Sciences and NEST - Tourism Innovation Center.

In episode 1 of our "Tour Tech: Your 5 Weekly Takeaways to Tourism Success" podcast series, you'll learn about the transformative power of data in shaping tourism strategies and aligning all stakeholders around the same objectives. In this episode, we'll be joined by Anu Summanen, Executive Manager, Visit Pyhä-Luosto Wille Markkanen, Managing Director, Salmi Platform Discover how to build successful collaborations to collect and interpret sentiment data to drive a more competitive and sustainable destination. The podcast series is part of the Tourbit project, co-funded by the EU's COSME programme, with the support of the Catalan Tourist Board, Barcelona Chamber of Commerce, Paris & Co, Arctur Doo, Hub Brussels, Iceland Tourism Cluster, Lapland University of Applied Sciences and NEST - Tourism Innovation Center.

In the opening episode of Tour Tech: Your Five Weekly Takeaways to Tourism Success, you'll learn about the Tourbit project and how it has equipped tourism SMEs through a three-step approach, involving learning, building and testing. You'll also be introduced to your host Marie Texier from Paris & Co and hear a preview of some of the digital transformation journeys that will be explored during the series. The podcast series is part of the Tourbit project, co-funded by the EU's COSME programme, with the support of the Catalan Tourist Board, Barcelona Chamber of Commerce, Paris & Co, Arctur Doo, Hub Brussels, Iceland Tourism Cluster, Lapland University of Applied Sciences and NEST - Tourism Innovation Center.