That Agency Show

In this episode, Drew Carrell and Kyle Sulerud are joined by their partner and lead developer, Nolan Nordland, to reveal how their proprietary pay-per-lead software, Juiced, processed over $1,000,000. They discuss the "genius" behind building a platform that reactivated a flood of inactive clients and provided a level of customization that is officially disrupting the agency industry. From initial "AFK" ideas to creating the "Ferrari" of lead tech, this deep dive explores the technology and team driving the future of Leadzolo.https://thatagencygroup.comhttps://usejuiced.com0:00 - Cold open on Juiced impact0:55 - Introducing Nolan and Juiced2:35 - How Nolan was first approached5:32 - Nolan’s development background10:14 - Preston adds context and scale15:08 - Family vision behind business building21:11 - Building Juiced from scratch26:46 - Migrating from LeadProsper to Juiced40:43 - Preparing Juiced for other companies48:45 - Extra features for future tenants1:01:17 - Hiring help and scaling development1:07:51 - UI and UX design philosophy1:14:35 - Nolan’s long-term vision for Juiced1:18:03 - Working relationship and business evolution1:26:21 - Wrap-up and next episodes

In this episode, Kyle Sulerud and Drew Carrell pull back the curtain on the intense and often stressful process of selling a marketing agency. From the "90 days of hell" in due diligence to finding a "Picasso in the attic" valuation, they share the honest reality of transitioning away from a company after a decade of hard work. Whether you are looking for a strategic exit or aiming to "burn the boats" and focus on a new venture, this conversation provides essential insights into what buyers really look for and how to ensure your agency is truly sellable.https://thatagencygroup.comhttps://usejuiced.com0:00 - Selling a thriving agency0:47 - Show intro and episode setup2:25 - What they can share3:24 - Why sell a profitable agency9:47 - Figuring out how to sell11:46 - Common agency exit structures12:53 - How agencies are valued21:16 - Different types of buyers25:22 - Choosing a specialized broker30:02 - Serious buyer conversations begin33:16 - Comparing the two offers37:44 - Preparing the business transfer39:24 - Due diligence and bank review44:08 - Wire transfer and relief45:45 - Communicating the sale internally49:52 - Post-sale transition role54:52 - What buyers want to see1:01:17 - Broker recommendation and disclaimer1:01:57 - Community plug and engagement ask1:02:30 - Next episode preview

In this episode, we pull back the curtain on how we scaled a pay-per-lead agency from zero to $1,000,000 in monthly revenue by disrupting the real estate industry with a single "novel" idea: YouTube Ads. Stop grinding through cold calls and learn how we built a nationwide inbound lead machine that consistently hits $100,000 days. From "serendipitous" networking wins to choosing massive growth over the "emergency lever" of profit, this is the raw, transparent blueprint of our journey to the top.https://thatagencygroup.comhttps://usejuiced.com0:00 - Introduction and episode scope2:36 - Initial offer and pricing model7:22 - Tech stack v1 and routing15:19 - Early clients, hiring, events20:12 - Hustle Harder plug and JVs28:55 - Wholesaling Live dramatic demo39:17 - Post-event growth and strategy43:02 - MIFGE webinar and PPC offer53:54 - Wallet-based PPL and pricing1:03:12 - Closers Olympics and scaling pain1:11:04 - Wholesaling Live 2.0 and keynote1:16:08 - Black Friday and Stripe holds1:24:04 - Year-end metrics and float1:29:36 - Demand for bidding and vendor search1:38:20 - Building Juiced and next steps

What started as a casual conversation in a co-working office turned into a powerful business idea.Real estate investor Preston Dahl shared he was paying up to $500 for a single motivated seller lead through pay-per-lead platforms. Advertising expert Kyle knew he could generate the same quality leads for under $100 — so they tested it. It worked, and the inbound leads started flowing.Kyle later partnered with Drew to launch Leadzolo, focused on helping real estate investors generate motivated seller leads.https://thatagencygroup.comhttps://usejuiced.com0:00 - Cold open: origins and pivots1:19 - Episode introduction1:22 - Preston’s background and BRRRR overview4:46 - Reality TV first flip story8:00 - Meeting at coworking and PPL light bulb15:58 - Why pay-per-lead and early testing results23:33 - Kyle’s real estate pitch and pivot to selling leads30:43 - Spinning up Leadzolo, roles, and early clients42:02 - Decision-making, pivots, and lifestyle entrepreneurship48:14 - Preston’s current business model and avoiding distractions52:12 - Kyle’s scaling philosophy, redefining scale, and patience58:48 - Closing banter and wrap-up

In this episode Kyle and Drew get honest about the hardest phase of agency ownership: the plateau. Specifically, they break down the critical mistakes and hidden costs that caused their original retainer agency, to stall out at about $100,000 per month in revenue.https://thatagencygroup.comhttps://usejuiced.com00:00 - Intro and episode framing02:35 - Growth phase dynamics and plateau math12:14 - Why Adleg plateaued: service complexity20:15 - Team size, churn, and delivery challenges25:25 - Seeds of pivot to pay-per-lead and content step-back37:15 - Mastermind advice versus decision to sell43:40 - Cutting expenses and right-sizing operations56:03 - Wrap-up and next episode teaser

This episode dives into the breakthrough moment for Kyle Sulerud's first agency back in 2018 when it finally gained serious momentum. Kyle and Drew Carrell discuss the agency's pivot into a highly profitable niche: YouTube ads for course creators running webinar funnels.https://thatagencygroup.comhttps://usejuiced.com00:42 - Introduction: the agency that took off02:25 - Finding the niche: YouTube ads for webinars06:23 - Origin with Dan Henry and first attempt16:43 - Cracking YouTube ads: placement breakthrough22:26 - Growth via Dan’s network and offer27:42 - Building ops and early agency structure32:50 - Content engine and team expansion41:17 - Pricing pains: percentage of ROAS (Return on Ad Spend)46:03 - Switching to flat retainers, clearer scope52:10 -Plateau, lessons, and closing CTA

Before the revenue, systems, and scale, there was a lot of trial and error. In this episode, Kyle Sulerud and Drew Carrell break down the early years of building an agency, including the failed ideas, scattered niches, and lack of predictability that kept the business from scaling at first.They walk through the different models they tested, from junk removal marketing and legal Google Ads to affiliate offers, life coaches, and outsourced CMO work, and explain why none of it worked long term.This conversation is an honest look at what early agency life actually looks like before systems, A-players, and leverage exist. If you’re building an agency, selling leads, or trying to find a model that scales without burning you out, this episode will feel very familiar.https://thatagencygroup.comhttps://usejuiced.com00:00 – Introduction: Setting up the episode and the journey04:03 – Attempt 1: Why Kyle's junk removal marketing idea didn’t scale17:22 – Drew's early affiliate experiments and lessons from coaching scams26:20 – Tony Robbins/Dean Graziosi affiliate saga: what went wrong37:25 – Kyle tried and failed to niche down with Google Ads for lawyers45:29 – Drew's minimal success reaching out to coaches and hypnotherapists56:03 – How Kyle tested a local video + ads partnership model01:08:00 – Drew's fractional CMO misadventure01:19:02 – Early AdLeg years and key lessons about niching and clients

This episode of That Agency Show covers the journey of starting a career as a freelancer, detailing the progression from low-paying gigs and unprofitable businesses to finally cracking the $10,000/month barrier. https://thatagencygroup.comhttps://usejuiced.comKey Sections:00:00 Opening teaser and episode setup01:50 Kyle: Early life, college, and chasing passion vs career07:24 Starting first business: foreclosure maintenance11:13 First business struggles and ultimate failure16:38 Pivot to junk removal with a used U-Haul17:23 Marketing to find junk removal customers18:47 Juggling full-time job, school, and the business19:16 Going all-in: quitting the call center21:18 Mastering Google Ads during the winter slowdown24:13 Fiverr gig: $5 ad setups and first Google Ads offers29:50 First recurring fee client and realizing the value of recurring income34:04 Hiring a VA to help scale, first team member38:12 Upgrading to experienced VA from the Philippines (still with the company today)42:48 Big milestones: $480 and $4,000 clients48:56 Selling junk removal to focus on Google Ads53:03 Using Facebook Ads to grow a community and generate leads58:12 Stabilizing at $10,000/month and key learnings01:00:19 Transition from freelancer to agency: hiring for client support01:01:05 Evolving the offer and niching down (Kyle & Drew)01:02:05 Drew: personal journey, early work experience, and discovering marketing01:13:25 Early affiliate mistakes, quitting, outreach, first clients01:25:41 Delivery challenges, COVID wins, joining AdLeg01:33:47 Tragedy leads Drew to fully focus on AdLeg

The founders of Leadzolo, Kyle Sulerud and Drew Carrell, share their full journey of how they built their hybrid agency to over $25 million in revenue in four years. They pull back the curtain on the challenges of scaling an eight-figure digital agency, the simplicity of their model, and how they built a business that allows them to take time off and pursue the lifestyles they love, from traveling the world to running ultra marathons.https://thatagencygroup.comhttps://usejuiced.comIn this episode, we cover:0:00 - Introduction: A $25 Million Agency Doing $1M/Month in Revenue0:20 - Learning the Agency World the Hard Way (Warrior Forum Advice)1:11 - Scaling from Freelancer to an 8-Figure Agency2:10 - The Founders' North Dakota Trip and the Full Leadzolo Story3:09 - The Problem with Masterminds and Courses Run by Non-Operators4:33 - The Truth About Profitability and Revenue Peaks (Up to $1.7M in a Month)5:10 - Why "Learning on Somebody Else's Dime" is a Huge Disservice6:12 - Who This Show is For: From Freelancers to $1M/Month Agency Owners7:11 - What to Expect: The Entire Agency Journey Mapped Out8:33 - The Problem with Short Agency Podcasts and the Need for Deep Content9:19 - Starting with the End in Mind: Our Hybrid Agency Model and Proprietary Software10:40 - Our Promise: No Gatekeeping Content or Selling Information11:59 - Engage With Us to Drive Future Episodes12:53 - Join Our Free Agency Community: ThatAgencyGroup.com14:55 - The Current Model: Simple, Not Complicated15:46 - The Hybrid Agency Model Explained (Pay-Per-Lead vs. Retainer)17:01 - How Our Software Monetizes More Leads and Solves Client Pain Points19:45 - 16 Team Members Managing 450 Active Clients20:18 - The Complexity of the Old Retainer-Only Agency Model (20 Clients with 16 Staff)21:46 - Why Our Agency is Hands-Off and Automated22:57 - The High Cost of Client Communication and Unnecessary Complexity23:49 - Selling the Result: The Ultimate Benefit of Pay-Per-Lead24:55 - Why We Don't Use SOPs for Intelligent Team Members27:39 - The Guru's Take: "If you need SOPs, you have shitty team members"28:10 - Tracking the Right KPIs (Including Hourly for $20k/Day Ad Spend)30:00 - Hiring Problem-Solvers Over SOP-Followers31:36 - Grant Cardone and Real-Time KPI Tracking32:53 - Why We Run a Virtual Agency34:39 - The Expense and Feasibility of an In-Person Office35:08 - Drew's Traveling Lifestyle (8 Cities in 6 Weeks)36:19 - Keynote Speaking and Live Lead Calls on Stage42:19 - How Leadzolo Provided Drew's Dream Lifestyle42:43 - Kyle's Lifestyle: Family Man, Running, and Backpacking in Minnesota44:27 - Focusing on High-Level Projects and Not Talking to Clients47:20 - Kyle's Passion: Building and Scaling an Agency48:43 - Creating a Simple Business That Allows You to Do the Things You Love50:33 - Next Episode: Starting as Freelancers