All Episodes
Apophenic — 76 episodes
Oops I Started a Podcast by Accident
No One Wants AI Music
Autocorrect Is Killing Creativity
No Intro, No Outro, No Ads
Why Patreon as a Platform?
Are We Doing Any Good at All?
Read Me Out: Put an End to This Episode
How Many Knocks Do We Have to Take?
The Fever Never Broke
You're in My Blind Spot
It's So Lifelike
You Don't Have to Close Your Eyes
One Sunday in Autumn on 92.5 FM The River
There's No Trust in Your Transparency
Leaving It All to Someone Else
Right to a Response
I Love Your Blog Post
No One Cares About Us
LinkedIn Is a Tough Scroll
How to Ruin a Good Customer Relationship
The Ambient Awareness Test
Stop Mimicking What Marketers Do
Finding Your Media Fit
How to Change My Mind
Turning the Page
Why Black Lives Matter Is Such a Powerful Slogan
Now We Know
What Happens Tomorrow?
Don't Take My Advice
Empathy, Energy, and Ethics
We Need Marketing More Than Ever
Searching for Signs of Survival
Refocusing When Focusing Is Difficult
Creating Urgency: Online Store Strategy 201
Employing Scarcity: Online Store Strategy 201
Making the Sale: Online Store Strategy 201
Domain Renewal Scams: How to Avoid Them
How and When to Use Facebook Ads: Social Strategy 201
Small Groups for Big Results: Social Strategy 201
Measurement and Iteration: Social Strategy 201
Listening, Asking, Interacting: Social Strategy 201
Social Is Not What It Used to Be: Social Strategy 201
No One Wants to Sign Up for a Newsletter
What to Do When Your Facebook Page Gets Hacked
List Hygiene and Maintenance: Email Marketing 201
Intermediate Automation: Email Marketing 201
Basic Automation: Email Marketing 201
List Segmentation Strategies: Email Marketing 201
How to Support Small Businesses During the Coronavirus Crisis
How Small Businesses Can Survive the Coronavirus Crisis
Content Marketing Has Changed in the Past 5 Years
Repurposing Content: Blog Strategy 201
Building Anticipation: Blog Strategy 201
Optimizing for Search: Blog Strategy 201
Creating a Pathway to Purchase: Web Strategy 201
Beyond Getting Traffic: Web Strategy 201
More Than Just a Showroom: Web Strategy 201
Content Marketing 201: Beyond the Basics
Be a Part of the Community You Serve
A Question for Today's Attention Economy
A Simple Example of Ethical Business Practices
Ethical Marketing Is the Only Marketing
What Happens When Your Facebook Page Gets Hacked?
Can You Use Instagram for Blogging?
How Advertising Has Ruined the Internet
The One Word That Diminishes Your Work
Build, Connect, Optimize: The Three Stages of Good Marketing
I Am a Google Bot and Your Site Confuses Me
SEO and the User Pathway
SEO Is More Than Keywords
SEO: Write for Humans First, Robots Second
SEO: Understanding the Google Algorithm
SEO Is About Serving People (not Google)
SEO Is a Key Part of Any Marketing Strategy
What Is SEO and How to Unlock Its Power
SEO: A Different Approach