All Episodes

EP 131: What Changes When the AI Pressure Lifts

EP 130: The AI Memo Nobody Got

EP 129: The AI Noise isn’t Random

EP 128: The Unnamed Gap in AI Adoption

EP 127: Keep Guessing. Or Learn to See AI Clearly.

EP 126; Where Does Your Judgment Actually Create Value?

EP 125: AI Looks Infinite—Until You See the Only Three Ways It Creates Value

EP 124: AI Tools Are a Distraction from the Real Question

EP 123: You Didn’t Fail with AI. You Were Set Up to Misunderstand It

EP 122: You’re Not Behind with AI. You’ve Been Given the Wrong Map

EP 121: Build AI Decision Confidence Before Visibility Defines You

EP 120: Tested Clarity in Volatile AI Markets

EP 119: The Invisible Weight of AI Decisions

EP 118: What Leaders Are Actually Afraid of Getting Wrong With AI

EP 117: Why AI Is a Leadership Problem Before It’s a Technical One

EP 116: AI Collapsed the Gap Between Deciding and Explaining

EP 115: Why 95% of AI Pilots Fail, and how AI Fluency fixes it.

EP 114: Theia Certification: Why Proving AI Fluency Is the New Cost of Entry

EP 113: The Two Roads of AI: Dabblers Die. Fluents Flourish.

EP 112: Bias, BS, and the First Offer: Why You Can’t Blindly Trust AI

EP 111: Why One-Trick AI Tools (Wrappers) Aren’t the Shortcut you Think

EP 110: What AI Can’t Do (Yet), And Why That’s Good News for Marketers

EP 109: What Even Is an LLM and Why Should You Care as a Marketer?

EP 108: Your Boss Wants You to Use AI…But You Don’t Know Where to Start

EP 107: Tired of AI Garbage Output? Say this instead…

EP 106: Burned Out by AI Hype? Let’s Reset.

EP 105: If your personas are too broad, not even AI can save you

EP 104: AI Productivity Proof: can 776 P&G Employees be Wrong?

EP 103: AI Pushback: Protecting State Secrets?

EP 102: Using Jerry Macguire Vibes to Rethink Your AI Relationship

EP 101: From Static to Dynamic: Interactive Lead Magnets in 1/10 the time with AI

EP 100: How to Use AI to Uncover Needle-Moving Demand Gen KPIs

Ep 99: 64 KPIs for Sales Leaders to Crush with AI

EP 98: How Marketers use AI to Generate Quality Social Posts in Minutes

EP 97: How Sales Teams Can Personalize Messaging at Scale with AI

EP 96: 64 Ways for Brand Managers to use AI to 2x Productivity

EP 95: 64 Ways for SDRs to Use AI to 2x Productivity

EP 94: 64 Ways for CMOs to use AI to 2x Productivity

EP 93: 64 Ways for Sales Leaders to use AI to 2x Productivity

EP 92: AI and the Build-A-Bear Epiphany

EP 91: Results may vary: Why & how our AI use cases are entirely different (and yours should be too)

EP 90: It’s not your AI model, it’s what you do with it.

EP 89: Is "Wait and See" the Right Move with Gen AI?

EP 88: How to Build Your AI Foundation with Intention to Drive ROI

EP 87: AI-- Skill Up or Give Up? Is This For Real?

EP 86: Summarizing AI Today: Terrifying and Exhilarating

EP 85: AI Expertise from Detective Liz Danvers

EP 84: Myth-Busted: The Unexpected Impact of Short-Term Tactics on Brand Identity

EP 83: Million-Dollar Signature Offers Secrets Revealed

EP 82: THE FINALE on why your offer isn't converting and how to fix it PART 4

EP 81: Why your offer isn't converting and how to fix it PART 3

EP 80: Why your offer isn't converting and how to fix it PART 2

EP 79: Why your offer isn't converting and how to fix it PART 1

EP 78: What is “New Retail”? 2024 Brick & Mortar Retail Trends with Cathy Parks

EP 77: 35 in 35 Founder Insights (31-35)

EP 76: 35 in 35 Founder Insights (26-30)

EP 75: 35 in 35 Founder Insights (21-25)

EP 74: 35 in 35 Founder Insights (16-20)

EP 73: 35 in 35 Founder Insights (11-15)

EP 72: 35 in 35 Founder Insights (6-10)

EP 71: 35 in 35 Founder Insights (1-5)

EP 70: Unlock Infinite Growth: Master the Art of Offers, Customer Reach, and AI Enablement

EP 69: Crack the Code: Decoding Market Trends, Customer Value, and Engagement Tactics

EP 68: Unlock Your SaaS Superpowers: Get Laser-Focused on Who You Are, Who You Serve, and Who You're Up Against

EP 67: Unleashing the Power of AI in Marketing: How ChatGPT is Redefining the Creative Landscape

EP 66: 8 sneaky ways to create ABM content from existing assets

EP 65: Inspiring Trade Show Giveaways that Optimize Event Investment

EP 64: How to Make Your Marketing Offer Memorable

EP 63: Getting TOFU Prospects from Consideration to Trial

EP 62: Creating Captivating Demand Gen Offers at the TOFU Awareness Stage

EP 61: Super Bowls and chocolate hearts: why seasonality sells

EP 60: How to transform your value proposition into stellar marketing offers

EP 59: How CES 2023 can supercharge your CTA offers

EP 58: Our Best Marketing Offers of 2022 and How You Can Swipe Them (part 2)

EP 57: Our Best Marketing Offers of 2022 and How You Can Swipe Them (part 1)

EP 56: ADHD as a creative superpower? These 7 traits say yes

EP 55: What’s Your Guru Stack?

EP 54: 7 Offers That Didn't Suck, Crushed KPIs, and How You can Replicate Them, Part 2

EP 53: 7 Offers That Didn't Suck, Crushed KPIs, and How You can Replicate Them, Part 1

EP 52: 6 Reasons Why Your Marketing Offer Probably Sucks

EP 51: How to Tell Your Brand Story Part 4: Simplifying for Longevity

EP 50: How to Tell Your Brand Story Part 3: Connecting the Dots

EP 49: How to Tell Your Brand Story Part 2: Examining Your USP

EP 48: How to Tell Your Brand Story Part 1: The Hero’s Journey

EP 47: Are You Bringing the Fun to Your B2B Marketing Funnel?

EP 46: Fall 2021 Retail Trends Update with Cathy Parks

EP 45: ABM Insights: How to connect YOUR story to THEIR needs

EP 44: ABM Insights: 11 Ways to Creatively Drive Home Your Message

EP 43: The Importance of Mixing Up Your ABM Touchpoints

EP 42: 7 Steps to Create Your Own ABM Program, no matter your size

EP 41: What is ABM and Why Should You Care?

EP 40: When the Seeds Sprout

EP 39: Scary Reality: the Fear of Change

EP 38: How can you get prospect's attention this quarter?

EP 37: Making the Case for Consumer Choice

EP 36: What the PARKS Method is, and why you should care

EP 35: One SKU is never enough: expanding a product into a Line

EP 34: Decrypting this Golden Nugget of Advice on Selling Products to Retail Stores

EP 33: Avoiding Brick & Mortar Sales Disaster, part 2

EP 32: Avoiding Brick & Mortar Disaster

EP 31: Planting Seeds in the Pandemic

EP 30: How and Why to Become Essential

EP 29: Updating the Pivoting Journey

EP 28: Pivoting your business for growth in the new norm

EP 27: XPROMOS Instant Marketing Insights #28-30

EP 26: XPROMOS Instant Marketing Insights #25-27

EP 25: XPROMOS Instant Marketing Insights #21-24

EP 24: XPROMOS Instant Marketing Insights #19-21

EP 23: XPROMOS Instant Marketing Insights #16-18

EP22: XPROMOS Instant Marketing Insights #13-15

EP 21: XPROMOS Instant Marketing Insights #10-12

EP 20: XPROMOS 30 in 30 Marketing Instant Insights #7-9

EP 19: 30 in 30 Instant Marketing Insights #4-6

EP 18: 30 in 30 Instant Marketing Insights #1-3

EP 17: Get ready for our 30 in 30 Instant Marketing Insights

EP 16: Should you give them what they want?

EP 15: What 30 years has taught us about marketing and marketers.

EP 14: It’s a Rollercoaster, not a Merry-go-round.

EP 13: How Specificity Leads to Satisfaction

EP 12: Is Corporate Slang Killing Your Message?

EP 11: Prospecting Tips: Bad TOFU Destroys MOFU and BOFU.

EP 10: Surviving the Loss of Your Biggest Client

EP 9: Convincing Prospects You’re the One

EP 8: What if your skills don’t match the ask?

EP 7: Surprise & Delight, FTW

EP 6: Paying Tribute to Game Changing Moments

EP. 5: Is your Small Business missing out with Big Clients?

EP 4: Master this Simple yet Uncommon Skill to Rise Above your Competition.

EP3: Create Magic for Your Brand with this Simple, Successful Formula

EP2: Give it Your All Even When it’s Small

Welcome to our Journey